Marketing Essay Examples and Topics. Page 14

Identification of Key Partners The key partners will comprise the manager who will be the owner since the business will be under sole proprietorship and staff who will run the operations.

There are a number of political parties, but most of them are in alliance under two major parties one is from the liberation forces that lead the county to the independence and the other is [...]

The products made by BASF were of premium quality and had a high price tag compared to substitute products available in the market at the time, despite the low demand.

Research Question: Efficacy of Cloud Computing for Organisation and Security of Business Processes In what way can cloud computing assist the Taiwan Taxi Company in improving the quality of its services and the efficacy of [...]

Given the proclivity of the business environment to lean towards the conception of assimilation of knowledge, market strategists have to expand their scope to meet the growing demands in the market to keep the business [...]

The choice of the concepts is dependent on the product under sale and the organizational objectives. The company adheres to selling and product marketing concepts of promotion as it focuses on the product's quality and [...]

The research questions that this research will address include the extent to which companies involve their employees in CSR initiatives, how involvement of employees in CSR activities affect their decision to stay, and the extent [...]

The purpose of this essay is to review the article "Brand Credibility, Brand Consideration, and Choice" by Joffre Swait and Tulin Erdem.

The Sport Chalet Company is positioned to reap heavily from the recommendations that will be in the proposed marketing communication plan.

When planning to move to the international market, the marketing unit of Donia Allegue must realize that the international market may require different approaches in order to ensure that the operations of the firm are [...]

In this context, Joe must consider three factors that include assessing the reliance of the previous research, requirements of a primary research and reliability of both secondary and primary research methods. The objective of the [...]

The DuPont analysis is a method of evaluating the effect of three components of the return on equity on a single equation.

The development of international business and the fickleness of the global market have increased the need to for organisations to initiate proper foreign exchange risk management strategies.

According to the company, creating awareness and lowering the prices of its products increase the demand of the product in the market.

In the women's wear segment, New Look will need to offer products that appeal to both the old and young women subgroups.

Over the years, the campaigns have led to both the increase and the decrease of smoking all over the world. The second type of anti-smoking campaign employed was the use of celebrities to encourage people [...]

First, consumer loyalty to the parent brand helps a business to predict the level of acceptability that their products are likely to receive.

The cost of the product will be reasonable to capture a sizeable market in the UAE. The information will be used to compare the product with those of competitors in the market environment.

The last part of the plan will highlight the marketing strategies that will be used to launch the smartphone. The threat of new entrants is low because of the high cost of joining and operating [...]

In regards to the semi-strong version of the hypothesis, both the existing and new public information affect the prices of stocks.

The market analysis is highly significant since it will help the firm to establish the customer expectations and needs; hence, it will guide the firm to align the production specifications with the market needs with [...]

The research will aim at providing informed solutions to the problems highlighted, explore the truancy of the stated problems in regard to the business activities, and assess the possibility of refining the established routines.

3D Systems is currently a South Carolina based corporation focused on manufacturing and design of one of the most discussed and popular innovations of the modern world - 3D printers.

Thus, the demand for flights is expected to increase as the popularity of LCCs increases in Asia and the Middle East.

In order to improve the ability of the new product to provide customers with the needed energy within a short duration after consumption, it is imperative for the firm to ensure that the snack product [...]

On the other hand, a higher price or the sell limit order price is the only one applicable when implementing a sell limit order.

In light of this, Larry decided to conduct a survey to generate data for a better analysis of the market. A preliminary test of the survey was conducted to evaluate how well the respondents understood [...]

In the wake of the expanding mobile and wearable devices industry, some companies such as the Motorola Mobility Holdings Inc.have failed to meet the needs of consumers.

Even though the two types of marketing are different, it is possible for an organization to use both and create a win-win relationship with customers.

Thus, the purpose of the research is to state the absence or presence of the relationship between the value and customer retention, loyalty, and satisfaction in the context of professional services.

Nodan is one of the many yoghurt products that the store sells, and the management has realized that some consumers have developed the habit of purchasing Nodan exclusively.

The website content will be in the form of the text used on the corporate or business website of a company.

The next expo will be facilitated in the year 2020 in Dubai after the latter won the bid. Although real estate market will be one of the beneficiaries of Expo 2020, the hospitality industry is [...]

The competition for market share is not as stiff as it is in other markets because India is an emerging market; hence, the British company in question has the ability to develop a successful company [...]

The managers at the hotel also use the best ideas and practices in order to support its immediate community. The first alternative is continuing the good concept of the hotel.

The main problem that this firm may face is that most of the people in the market today, including the cost cutters, buy the brands that they trust.

Essentially, the firm's resources are highly utilized to increase the performance of the strategy. Essentially, the firm's environmental resources are highly congruent to its strategy.

Thus, at the point of intersection, the marginal cost of the product equals the revenue. We will analyze the importance of the simulation exercise in the oligopoly market structure.

The effectiveness of odd-end pricing arises from the view that this pricing strategy is effective in communicating a positive image regarding the price of the product to consumers.

The approach taken to make the products available to the customers is another important factor that would determine the strength of the products in the market.

The advancements in the service sector, therefore, have occasioned the increased attention to the modern implementation of the mobile social constructs as better ways for companies to develop and enhance the global marketing trends.

The paper also conducts interviews on customers and company employees about the reception of Google China's new products with the aim of developing an understanding on the effectiveness of NPD practices of the company.

The advertising campaign does not consider the best strategies in order to differentiate its product from the competition. The company uses the best distribution networks and campaigns in order to promote the product.

Marketing system communication is comprised of the elements which are proactive in increasing product visibility and sustainable communication It is imperative for businesses to establish the link between product performance and the natures of a [...]

The main objective and goal of the Scottish Routes Company's digital marketing strategy is to attract the European market through the tour website and sell tour packages to tourists who have plans of visiting Scotland.

In order to solve the problem, the company managerial staff should reconsider the problem and provide a new marketing plan that would fill in the gaps and provide a new approach to treating the consumer [...]

Therefore, the specific objectives of this research will be: To conduct a comprehensive review of existing literature in relation to the online marketing of heritage visitor attractions To identify the current supply and demand for [...]

Albeit the stealth-playing feature appeared to be the most significant value-addition feature for the product, the ability of players to create their POX feature also stood out as an important value additional feature of the [...]

In their critical discussion, Rao et al outline the strategies that managers may want to use to fight the price war as follows: taking inventory by understanding the causes and characteristics of the price war [...]

The price of a product takes into account the cost of producing the item, the cost involved in providing the item to the customer and the amount expected in profit to avoid being eliminated from [...]

In case of the Countline Healthy Chocolate Bars, socio-cultural factors would have a great influence on the business, and the marketer would make sure that the contents of the product do not contain anything that [...]

At the center of the stakeholders' profile is MCH Group AG, the organizers of the successful event. Expo Beaulieu, the venue for the event belongs to the group.

The aim of this paper is to examine the application of cultural branding in the context Porter's generic strategies. The fourth element of a cultural branding is the desire of the brand to endure over [...]

The organization's strategy will thus be tailored in such a way so as to offer the needed services to the mass market. This will enhance the ability of the organization to extend its operations to [...]

The plan should be able to deliver the objectives of the institution and improve performance. This is due to the techniques cost implications that exceed the cost of internet and TV advertisement programs.

The company added that the appropriate utilization of competitive advantages provided the company huge opportunity to uphold its ecological principles, brand image, introduction of attractive vehicle models with low emissions targets, strong position in the [...]

New market objectives include introduction of new products to existing customers, introduction of existing commodities to new customers or introduction of new products to new customers.

Based on this difference of consumers of the products of ARAMARK, the primary objective of this project is to deploy the data warehouse of the company especially pertaining to the past purchases of consumers in [...]

In its objective of serving the best available coffee, the company sources its coffee purchases of the best quality from around the world in Latin America, Africa and Asia.

Current announcements from Hilton Hotels and resorts show their strong commitment to grow aggressively in the Asia Pacific region and redevelopment of their hospitality brands across the globe.

The assets that the company intends to acquire and own include tools used for the moulding of the metallic jewellery, engraving tools, brushes, cameras, protective clothing, land for setting up the business, and a warehouse [...]

The prices of other commodities affect the entry point and growth of the company but worst of all is the performance of the Grey Goose martini.

The image helps the customers to recognize the brand in the market Consists of the brand name and the initials of the company's name.

Therefore the problems that Azure Sky Tea will face in its endeavor to expand business are as follows: The differences in the core culture between the national cultures The difference between the corporate culture induced [...]

In addition, the author expounds the meaning of a marketing plan, importance of a marketing plan, setbacks of a marketing plan, and the marketing plan of a Casino.

Although the company has not been in business for a long time like most of its competitors, it has witnessed constant growth which has enabled it to become the leading airline in the Middle East [...]

Whether for the whole firm or a section of the company, the vision testimonial answers the problem of what the company wants to achieve in the short-run and long-run.

The main challenge of branding managers is to try and make the brand as strong as possible so as to get a large share of the market.

This discussion of iconic brands partly confirms Daniel Miller's theory of materiality, especially the belief that goods or products are closely tied to a person's social relations and self-expression. The most up-to-date products of Lenovo [...]

De-differentiation is used in the shops to make products of a particular firm look completely unique. Hyper-reality and de-differentiation are used in the shopping centre to change the outlook of products or to make counterfeit [...]

It was one of the first companies to develop the concept of the home personal computer, pioneered the development of the modern-day checkout line through the creation of the laser scanner, is the primary manufacturer [...]

From the marketing plan, the organisation was able to increase the level of sales in the low-end household and companies segment.

The difference between planned and actual market share for our product as shown in the statement of the company indicates that our marketing strategy is not effective in the household segment.

The purpose of this essay is to discuss the key arguments of the debate on standardisation vs.adaptation, the advantages and disadvantages of both sides of the contention to discover the most appropriate argument for the [...]

JAG Corporation had its set of requirements regarding the design of the product, its price and the construction process of the proposed product.

Comprehending the factors that determine the variation in the intensity and level of persistence of these feelings is an important factor in altering the patterns of feelings through making meaning adjustments in the marketing mix.

Within the market segment, the objectives of the marketing mix includes To ensure sales increase by 40% To ensure increase in the sales margin by more than 20% To ensure increase in the total Smartphones [...]

The other component of the values and conflict is the hostile characteristic of communication between Emily and the firm. Emily should seek help for the challenges she encounters in conducting the primary research from her [...]

The reason for this is that the distinction between the brands is created by the quality of services and not by the tangible products offered to the consumers.

The second objective is to educate the population about the importance of low-fat milk and whole grains within the first six months.

One of the most menacing issues about the current state of the Sally Company is that even the second step of setting the price, i.e, the analysis of key factors affecting the sales, is very [...]

Identification of the rivals, their moves and trends helps in the establishment of suitable strategies to compete in the market. The challenger normally expands its market share by attacking the market leader and other rivals [...]

A review of the structure of this machine reveals that most of the components used are manufactured through industrial processes that are harmful to the environment.

Moreover, Kraft Foods is willing to increase the number of low-end brands that are necessary for increasing the customer base of this organization. This is one of the limitations that should be considered.

One of the top priorities in the list of marketing strategies of the company is the use of new media in marketing.

One of the factors leading to the increased expenditure is the increased number of employees currently working at the company. There is a strong belief that the consumer market for the fashion apparel appeals to [...]

Over the years, the firm has managed to enter and position itself in the international market. Wal-Mart's international market expansion effort will be subject to differences in national and organizational culture between the US and [...]

Therefore, one can say that the ideas expressed in the Bible can help people working as marketing managers. Apart from that, the work of marketing managers is impossible without the ability to overcome failures and [...]

Variable Costs = $348,939,108 - $166,000,000 = $182,939,108 In the year 2012; 1,859,855 X5 units were sold and using this analysis we need to find out the break-even point.

The art of design refers to the freedom of thought, and the evaluation of possibilities in relation to a specific design process.

By integrating these social networks in its advertising processes, the firm will be able to create awareness to a large number of customers.

External analysis of Finland shows that the country offers a favorable business environment as a new market for Haier. Finland is not a closed economy; it's a member of the Eurozone and has bilateral relations [...]

On reception of orders, the company arranges for the shipment of the same to the particular location of the ordering customer.

On the other hand, it is unheard of for a Muslim to think of eating pork, a common delicacy with the Hindu.

This meant that if the activity was within the experience of the individual, then the likelihood of engaging in it was higher.

Kotter and Keller provide that marketing management is the process of formulating and organizing marketing strategies to control the organizational activities as well as allocate the marketing resources.

The marketing manager is required to analyze data in the various countries where the organization plans to establish operations in order to develop a marketing strategy that is going to give the organization competitive advantage [...]

The management of this firm learnt the dynamics of this market segment. It realized that this segment of the market was very keen on the value of products offered to them.

According to Ramsey, the action of the cream is similar to that of a liposuction procedure because it reduces the amounts of lipids in the adipose tissue and makes the skin shine.

In its effort to enter into the international market, the management team of Furniture Fripe has adopted the exportation strategy. One of the most important elements to consider when venturing into the foreign market is [...]

Therefore, the firm embarked on the production of new product intended to suit the needs of the consumers. The development and production of the commodities that meet the needs of consumers increases the competitive advantage [...]

The ground will also be secured to ensure that there are no loss of property Compassion and honesty To provide high quality services and amusement to the local and international tourists To be a major [...]

Energizer Holdings, the company that manufactures the Energizer batteries, realized from a very early time that the buyers of dry cells usually go for the brand that will last the longest.

Advertising will be the major promotional element the company will use to penetrate the market. The company will utilize its website to promote the e-newsletter; encouraging visitors to subscribe to the newsletter with the promise [...]

The first thing that will distinguish the product from the competitors' offerings is the fact that the new brand will be healthier than the offerings.

Despite the fact that there is a fast-growing tendency to integrate World Wide Wed to the marketing, the success and importance of the Internet for business is still identified by the nature and quality of [...]

Market identification and a clear understanding of the demographic vagaries of a specific market remains one of the most important aspects of producing products that are tailored to meet the need of a market.

The popularity of the company has continued to grow daily hence the need to initiate changes in order to raise the revenues and reduce costs. Market research identifies the characteristics of the targeted markets and [...]

Specifically, the treatise attempts to explore the use of Microsoft Kinect in the Hospital environmental especially in the operation room. Since the application comes with a information application sensor, physical perusal of data will become [...]

The division of the market may be according to the geographical positions of the customers, their behavior in the market or depending on their demography.

The Forces will enable the manager analyze the risks to the organic industry, and their impact on marketing initiatives for the chosen product of the company.

Product differentiation has been thought of as the inclusion of all types of attributes or characteristics for instance packaging, pricing, quality, design of product, courtesy of those who offer the service or product, product functionality [...]

This is evident in the need of the organization to acknowledge its position and stature in the market with the intention of improving operations.

The study will analyze the performance of the company to discover the changes in the market share and profits of the company.

In addition, organizations that understand the needs of their customers will be able to alter their services and goods in line with the customers' change in tastes and preferences in future.

This report presents a critical analysis of the factors that led to the success of CMF in the United States of America.

The goals of the study include: To determine the advantages of delaying innovative products To analyze the risks of delaying innovative products To find out how companies can cope with the risks related to launching [...]

This means that the fact that it has produced a good product is not enough to guarantee that the product will be bought.

BlackBerry's mission and goal are, "to provide solutions for the worldwide mobile communications market, including the software that allows the BlackBerry Smartphone to provide mobile access to email, applications, media and the internet".

The process comprises of six basic steps these are, establishing and identifying a relationship with the client, gathering client data including goals, analyzing and evaluating the financial status of the client, coming up and presenting [...]