Marketing Essay Examples and Topics. Page 13

The ability to improve communication, entertainment, and online education by using smartphones is a milestone in the development of the world.

SMM is designed to create attractive content for the users to share on their social networks in order to help the company increase the popularity of its brand, attract the attention of potential customers and [...]

When it comes to a consumer in a negative mood, the general response to a marketer and what is on display will be a show of no concern, or no interest at all, or tend [...]

In the questionnaires, senior managers and workers from various companies will be required to explain how customer satisfaction is addressed in their marketing plans.

Thus, it is the role and duty of a marketing team in an organization to adjust its services so that it can meet the expectations of its customers.

The benefits, factors for success and marketing strategies of the Kold machine are the result of an attempt to combine the benefits of Keurig coffee machines and consumers' love for soda drinks.

Although Subway is on the second place in the U.S.in terms of outlets, it occupies the twelfth place in terms of sales.

Thus, we need to create the options of colors and models to follow modern trends because the choice is too limited.

The financial analysis of the product development and a development plan suggests a degree of a protection strategy, but it cannot guarantee the appropriate level of security.

The product life cycle consists of the following stages: introduction, when a new product is presented; growth, when it reaches a peak of sales; maturity, when sales grow at a slower rate and finally start [...]

The advantages of buying the product from the point of view of the customer should out weight the expenses. The weakness of this product is a huge amount of competitors on the market.

The primary task of the efficient product manager is to make a sales forecast of the new smartphone. It facilitates the work of the new product manager in the determination of the entry strategy.

The authors provide readers with information about the effect of country of origin on product evaluation."Made in..".that is the line that indicates the country.

In this quest, it is important that the senior advisor of the company includes this customization feature in making a unique watch brand.

In order to market the front-load washers and dryers in the Czech Republic; the prevailing economic, political and legal factors play a great role in marketing.

On the contrary, when the garments are dry cleaned, no water is used and the process does not swell the fibers, so the opportunity of making harm to the fabric is minimized.

Does commercial advertising of foods contributes to the epidemic of obesity among children? Null hypothesis, H0: Commercial advertising of foods does not contribute to the epidemic of obesity among children Alternative hypothesis, H1: Commercial advertising [...]

Therefore, BMW Company uses modern technology that differentiates its products from the products of their competitors. This safety in the vehicles has made the products from BMW Company unique and attractive.

Numerous financial constraints force banks to broaden the range of services provided and promotional programs to attract new customers and, more importantly, increase loyalty of existing clients. Contacting clients is becoming one of the most [...]

All new ideas should be evaluated according to the possibilities of the company. If this idea is quite profitable for the company and attractive to the customer it should be accepted.

It is also important to note that the management of procurement varies from that of construction and engineering since it deals with various disciplines like subcontractors and suppliers.

Business travel is determined by business opportunity and the inclusion of the traveler with the organization at the destination. Most business trips prefer destinations that provide a high degree of efficiency, safety, leisure opportunities and [...]

One of the support personnel will help the web specialist while the other one will be a nutritionist. The price for the service will depend on preliminary evaluation of how the customers will embrace the [...]

There are conscious and unconscious factors that would contribute to the purchasing decisions by the buyers and consumers of our products. A marketing strategy really helps in defining the goals and developing activities for the [...]

Even though marketing is mainly the role of the marketing department in an organization, it is crucial to mention that each employee has a unique part to play in order to meet the overall marketing [...]

While brand recognition and ad campaign carry over from the male grooming products' attributes, taste is one of the major parts of what defines a drink and distinguishes it from its competitors, and nutritional value [...]

The basis of the compensation strategy of the retail branch is offering higher salary levels and significant worker benefits in order to retain experienced workers and attract the new ones.

The most important task at this point is to ensure understanding of the local culture and society in order to enter the market smoothly.

To advise on the trading situation, it is essential to examine all the risks and the possible benefit for the importer.

With regards to the operation of a particular company, the needs assessment often arrives as a part of a business plan aimed at the improvement of individuals' performance.

Colgate-Palmolive is a company that values the medical soundness of the effects its products have. The first value expresses the company's desire to improve its production in a manner that is not harming nature and [...]

This concern needs to be addressed in the initial work, as the future of marketing is as important as its present.

The analysis is focused on factors from the internal and external marketing audits and the company's recent marketing campaigns. According to Statista, the company remains one of the most popular brands of yogurt in the [...]

The target audience of the release seems to be the young users of the LINE messenger and children who love the LINE toys.

The purpose of this paper is to analyze the examples that Lundgren uses in her paper and discuss the strengths and weaknesses of her claims.

It is exceptionally true when the competitors in the sphere of action are huge companies with billions of assets. The majority of big businesses' owners are usually isolated from the employees and the customers in [...]

It would be more expensive, in terms of advertising cost, for Google to promote the Chromebook through traditional media. The message for this group should be based on the low price and the user-friendly interface [...]

The most widespread use of CRM in the distribution industry is the management of customer data, contacts, and opportunities. This broad acceptance of CRM is a surprise, considering the strong opposition to it among salespeople [...]

Design is inherently connected to the innovation aspect and is aimed to create a social product that is viewed as the reflection of the socio-cultural evolution.

Airbnb is a vivid example of a company that required reconsideration of its strategic marketing in order to revitalize the brand.

Hence, customer acquisition, along with the creation of its own content, price increases, and separation of Netflix's services, can be suggested as the main strategies to improve the company's business performance.

The combination of different ways to sell the invented toothbrush will help to maximize profits and create a strong brand image.

The elasticity of the target market should be considered carefully, as the "Hydration Test" is not an established good on the market, and organizations could mistrust it.

The designer is responsible for the visual appearance and the interface of the app, creating its logo and branding for the app, the website, and marketing materials.

Since a healthy diet is the core of longevity and the absence of illnesses, it is the food industries' responsibility to deliver the best quality of products.

The business will aim to maintain its presence in the current markets, expand into new markets, and improve the outreach of its marketing with higher quality and new products.

SEC's mission: "The purpose of the Southeastern Conference is to assist its member institutions in the maintenance of programs of intercollegiate athletics which are compatible with the highest standards of education and competitive sports"..

The company is envisioned to deliver sporting and fitness outfit to its customers, as efficiently and quickly as possible; in both New Zealand and Australian markets.

On the whole, variation in the marketing and sales processes calls for special attention to be accorded to the different strategies chosen for use in the sales and marketing, especially monitoring their scope of performance [...]

This analysis aims to research the problems of the business situation the Dessing Dot Company has appeared in, and the measures which might change the situation to a more successful outcome for this business venture. [...]

If the demand is high then the manufacturer offers more supply and distribution to cater for the needs and wants of their customers. The manufacturer illustrates the segment of the supply chain and the place [...]

The products available in Healthy-Mart will be body-friendly to the consumers and an alternative to the chemical-grown foods available in the nearby food stores.

The changes that the company had to perform in their expansion plan were mainly associated with the cultural background of the audience, as well as the marketing situation.

Recently, KFC has launched the Buckets for the Cure Campaign aimed at raising money to fight breast cancer by creating awareness of the disease to the public. The only item that needs to be changed [...]

The case highlights the fact that Pepsi ought not to have been so eager to enter the Chinese without a prior understanding of the needs and possible responses of the Chinese people.

The university's mission is to anticipate the changing needs of the community and prepare its students to fit into the global societies as they live, work and offer their participation there.

Because these principles are defined by the marketing situation, the key aspect of effective strategic marketing is the proper resource allocation, as well as adequate decision making.

Because the firm is committed to the attainment of its profit maximization objective, the firm's management team should not give up.

The pricing strategy which a manager makes should take into account both cost and market factors."The pricing decisions depend on how much customers value the product, the pricing strategies of competitors, and the costs of [...]

Generally, the most significant difference between the marketing strategies the manager would take to market his products to local markets and to the EU and Japan would entirely be dependent on the channels used.

The ethnographic analysis will be added with a demographic review of the region in order to identify whether the business success is stipulated by the ethnographic background of the restaurants, or the population that is [...]

They ensure that high standards are maintained in getting this organic produce to the shelves of the stores. The owner of the three stores buys the fresh produce in bulk and is distributed to all [...]

The aim of this paper is to analyze the marketing plan of the Microsoft Windows Company in several financial dimensions. Hence, the aim of the marketing plan for Windows 7 is to achieve at least [...]

The informality of the restaurants, their uniformity of service to everyone, their focus on speed, their promised smiles are all distinctively related to their origin.

Despite the sale of smaller range of products, Aldi is still a leading supermarket in the world. The reduction in prices has seen Aldi commanding a customer base of more than five million customers According [...]

The search engine is in a position to navigate most of the content from the website. Some of the links should be static so that they give a description of the website.

From the study it is clear that, customers are widely influenced by sales experience and the level of information on the products.

The partial commercialisation and a corporative perspective of higher education institutions in the 1990's, introduced to Australia the notion of the academic enterprise.

It is with respect that the compensation that is received is very effective to the sales representatives and that the more the potential one exerts gives him /her good pay at the end of the [...]

The major competitors to Kudler Foods in France and Germany are Filterfresh Coffee Service and Flavia. Marketing will aim to position Kudler as a strong force in the gourmet coffee market in Germany and France.

Virtual Advertising and Entertainment has a mission of providing entertainment content that will drive traffic of the targeted audience to its advertisers.

In the first case, the proposed purchase of the vehicle by Tom, the brand attributes could be in terms of pricing, quality, safety, comfort, and speed of the vehicle.

Upon convincing consumers of the greater role of the manufacturer and his product, retailers have to go the extra mile of convincing the buyer about the quality and other benefits of buying from this particular [...]

Daniels and Radebaugh defined the International business environment "as the environments in different countries with factors that are exogenous to the domestic environment and influence business operations and decision of a firm".

A new product comes or enters the market as the result of the innovative steps in the new product development process.

The principles of viral marketing hinge on the ability to exploit common motivators and behaviors among a group of people. In addition to the above, my school can effectively take advantage of others' resources in [...]

This paper examines an article on how FIFA, the world football governing body is successful in marketing activities."The Federation International de Football Association, an organization that was founded in 1904 by a few cosmopolitan football [...]

This type of evaluation, therefore, is good in strengthening the quality of the product. One of the greatest resources that a product planner will want to have by his side is the internet.

The sales personnel can be provided adequate training using this product on how to increase the sales of the new software product that the company has produced.

Behind the objectives of the company there is the corporate mission, this is usually the definitions of what the company is and what it believes in.

In addition, the company should be aware of the crisis that is likely to arise in their company and be prepared on how to solve them.

This strategy has made DHL clients very loyal to the company, thus making it to be the leading company in the market.

Spain is an important and vibrant member-nation of the European Union because of an economy that ranks fifth in the EC and eighth largest in the world.

Largely the adoption of a systems perspective depends on the individual manager and his perception of the factors of variability in the system, the interaction of inputs, and the predictions of outputs resulting from the [...]

Taking the Coca-Cola Company, we will focus our attention on how to influence the UK target audience, consider the determining price elasticity of demand for Coca Cola Company at the Olympics, and the likely effects [...]

The strategy will be developed to target the young generation, who are expected to be the highest consumers of the mortgage services provided by the company.

To extend our care, we will use the contacts available to reach our customers and listen to their grievances, followed by immediate solutions.

The main purpose of the e-products is to improve the welfare of both society and the clients. The best promotional mix to use in this region is that of advertising and sales promotion.

It is applicable in the following circumstances: Fragile Market Share Trap; this is where the population is price conscious and they buy the cheapest products notwithstanding the quality.

Franchising is a method of marketing products and services where the franchisors grant the franchisees the privilege to carry out business in the name of the franchisor.

Creativity, a limited number of customers, ways to serve the customers, unusual combinations of products, constant renewal of the menus, and use of the customers' feedbacks are the 6 dimensions of the elBulli product; from [...]

It cuts both ways because both the customers and the company that has what the customer needs are missing something, but the company is in a bigger problem given that resources have already been invested [...]

The company must also be able to provide the solutions the customers are seeking and orient its marketing strategy to the service of these potential customers.

All through that year as many other steel exporters dealt on loses Tata steel was more EVA positive, their earning per share was recorded to have improved by 153% over the economic down turn experienced [...]

The basic aim of caring out this research is to determine the level to which the prospective customers know about HSBC, via its present publicity methods, evaluate the response of customers to the methods of [...]

In addition, the popularity of these clubs is associated with the fact that they have integrated the 'no-frills concept. The entire operations of the franchisee are subject to the franchisor.

Actual and potential consumers are the basic component of markets and the hub of marketing action. In a sense, consumers "dictate" to the marketing system the goods and services they want, the prices they are [...]

This call for a clear and concise cognitive space to ensure the necessary actions is taken care of in the process of marketing.

A marketing plan refers to the segment of the market to which a given product gets marketed. It refers to the summative insight that the market developed of an exacting company, servicer, or product relative [...]

The main languages used in Singapore include Chinese and a variety of Chinese dialects which form the predominant language, English which is used mainly for international business and administration and Malay which is the official [...]

This means that a group of market researchers is developing a strategy to launch a new business product to satisfy customers' demands and to keep its position in the market.

When one steps inside a Starbucks store, from the atmosphere to the music, from the aroma of the coffee to the behavior of the employee's everything instantly appeal to the mind of that individual.

The Claritas site gives important information about the economic levels of the people of a particular area and their preferences in regards to the newspapers and magazines they read, TV channels they watch, and cars [...]

Tenpin bowling is an industry on the surge due to a remarkable comeback of the sport and renewed interest from the young bowlers as well as the most recent attraction of entertainment bowling centers.

In order to achieve an effective improvement process, the best way to go about this is to market and pre-sell the sun block products in the targeted markets before the actual date of launching.

This is because the different teams identify the different groups of customers in the same way, that is, according to their needs.

Grab and go shoppers can be shown by the time spent in the stores by a customer. In the other countries it should be such that one point is collected for an amount equivalent to [...]

To achieve positive results in market positioning a company has to carefully select the product, products, it will launch in the market. But that is also the focus of the two main competitors for our [...]

This would have been a strong signal that the company was doing all it could to help the client. They are the contact the company has with customers, thus they form a good part of [...]

The logistical channel of the company has and is the problem; because it is evident that there is a conflict of response to the customers orders especially those that are directed through the small scale [...]

Chapter 3 of the book by Keegan focuses on these peculiarities in the area of marketing and global trade management uniting them under the joint name of Social and Cultural Environment.

The present marketing plan presents the Bossy Hair group profile as well as an overview of industry and situational analysis for the group.

The management of Neutrogena has incorporated the use of agencies in advertising its hair and skincare products. This has enabled the firm to differentiate its products in relation to the demands of the customers.

Considering the notion that the slogan of the brand is "gives wings", it should be stated that the mission of the company is to encourage the development of extreme sports, encourage the youth to be [...]

The firm would also learn less about the foreign market in terms of consumer requirements, distribution methods, advertising campaigns among others by not operating actively in the new market hence it would be difficult for [...]

Simple and multi-purposed products such as cleansers, shave treatment as well as moisturizers in the prestige market are the ones that are doing well currently since they belong to the basic regimen.

These groups exhibit different patterns of lifestyles, values, demographics and consumer behavior which are important for the marketer to note so that she/he can come up with a strategy that caters for the needs and [...]

Another factor is the structure of distribution of the area where the car is going to be sold therefore the management will start by analyzing the market environment then choosing to go into the market, [...]

At present Kimberly Clark Corporation deals in products of personal care such as feminine pads, incontinence products, and diapers it would be favorable for them to include panty liners for white discharge in this list [...]

To initiate strategies in marketing of Video Game, the company will decide to develop a web based application by ABC CORP and this application is customized to meet the requirements of the project. The purpose [...]