Marketing Essay Examples and Topics. Page 13

3,105 samples

Katara Events Website Project Development

As noted, the website has effectively supported the provision of credible information pertaining to various village events to individuals in the region.
  • Subjects: Marketing Project
  • Pages: 30
  • Words: 8159

Coal India Limited and Store Norske

Given that Coal India Limited is a listed company, the acquisition will be subject to controls by the Securities and Exchange of India.
  • Subjects: International Marketing
  • Pages: 8
  • Words: 2187

A Solar System Business Idea

If the location of this business is favorable, the goal of achieving a turnover of $1 million is tenable. Some of the factors to be considered when coming up with the right marketing mix for [...]
  • Pages: 4
  • Words: 1165

Walgreens: The Marketing Challenges

This can be achieved by reviewing the most lucrative aspect of the business and determine how to increase the efficiency and level of satisfaction of the workforce because their performance can surely impact the profitability [...]
  • Pages: 10
  • Words: 2972

Intellectual Property: Social Value of It

He states that with the invention of internet, marketing strategies have increased revenue to these companies because more and more people in different corners of the world are able to view an advertisement placed in [...]
  • Pages: 14
  • Words: 3868

Gangxia River Park Area Regeneration in Shenzhen City

Gangxia River Park is located in the Southern corner of Futian District, Shennan road, south side, Fuhua third road, north side, near the crystal island, the community centre, the axis of the east-central area of [...]
  • Subjects: Marketing Project
  • Pages: 13
  • Words: 3556

The Newcastle Australian Theatre

The Goal of the report is to provide help to the top management is to expand the business and services being offered by The Newcastle Australian Theatre.
  • Pages: 11
  • Words: 2907

The Company Wenergy Solutions: Marketing Plan

To successfully position a product in the market to gain a desirable market share, a good marketing strategy and marketing plan have to be designed to that end.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1226

How Game Mechanics Create Demand for Virtual Goods

Before presenting the study, the authors prove the importance of the matter. The authors predicted the new directions, which may appear in the flow of the study; however, the points that can possibly contradict the [...]
  • Pages: 2
  • Words: 451

Marketing: Customer Loyalty

One of the most discussed issues in the financial services sector around the world is the improvement of the services that are given to customers.
  • Pages: 9
  • Words: 2697

Cash Rebates: Advantages and Disadvantages

Cash rebates are beneficial for many businesses though they are risky for customers; in case people are ignored or paying is delayed it is necessary to file a complaint and write to the company of [...]
  • Pages: 2
  • Words: 514

Acquisition of ACME: Challenges the Company Faced

Despite having undertaken the acquisition of the Company, JEL has the chance of continuing with the sale of its products in the ACME market due to the existence of a ready network of the vendors [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 901

Promotional Plan & Strategy Development

The main focus of the message of our new company will be on the aspect of reducing the cost of having to tint windows frequently by using our high tech tinting method that comes with [...]
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 799

Multinational Corporations Aiming to Operate in China

The most important factor which is more likely to affect the profits remitted from the joint venture is considered to be the tax policy which both the US and Chinese regulatory bodies implement.
  • Subjects: International Marketing
  • Pages: 3
  • Words: 623

Marketing for Orthopedic Footwear Production

The example of Nike ID places emphasis on adjustment to a dynamic external environment and the subordination of the needs and demands of customers.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1004

China and India in Emerging Healthcare Markets

In regard to issues of changing world order, and to the resurgence of regionalism, in particular, these countries throw some doubt upon the ability of the mainstream to capture fully the complex nature and dynamics [...]
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1222

99-Cents-Only Stores: Company Profile

As the name suggests, the famous retail chain provides a deep discount on the general consumables such that all products are nearly priced at 99 Cents.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 612

Entrepreneurial Process: Marketing Plan

The increasing desire of the youth to be attached to a nationwide brand name propels the probability of success of this plan.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2910

E-Games Visual Campaign Sponsored by Riot Games

To guarantee the success of the visual program and correct outreach, we chose one of the most successful ESports corporations in the world, whose abilities in the industry are limitless - Riot Games.
  • Pages: 10
  • Words: 2525

Marketing of Services: The Consumer’s Perception

Previous studies show that emotional labor and emotional regulation of the employees, such as smiling when interacting with costumes and assertiveness, have a good impact on the perceived quality of services. Moreover, the appearance and [...]
  • Pages: 5
  • Words: 1502

Almarai Company: Promotion of a New Flavor of Juice

Still, currently, the set of the provided flavors of juice are relatively limited and, therefore, the introduction of a new flavor will benefit the company. The main task of direct marketing is to interact with [...]
  • Pages: 3
  • Words: 683

Promotion Technique: Mobile Marketing

For the mobile website, an organization can design new or use the same content to promote their products and services on various popular mobile websites.
  • Pages: 2
  • Words: 620

Nike Inc.: Marketing Principles

Nike's iconic relationships and side brands also enhance its strength to compete in the global market. Nike Inc.can maximize these strengths in marketing its products, increasing sales and share of the global market.
  • Pages: 2
  • Words: 602

The SWOT Analysis: Cityville

As for the unknowns that should have been included, but the case study lacks information on the topic, they are the specific preferences of the Citiville community in terms of art-related programs.
  • Pages: 1
  • Words: 242

The Evolution of Marketing Activities

The line graph presents the evolution of marketing activities ranging from production orientation to consumer and market orientation. The only type of orientation that is missing from the visual is the societal marketing concept.
  • Pages: 1
  • Words: 292

Instacart Shopper Experience

It is also worth noting that Instacart is often mentioned in sources and articles related to the topic of online grocery commerce.
  • Pages: 3
  • Words: 476

Non-profit Organization: The Boston Foundation

As a community foundation, the organization's mission will be to consolidate public efforts and resources to promote the sustainable development of a specific region.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 864

The Role of Nultinational Corporations in the Global Economy

To do this, the authors analysed how organizational strategies, firm-level capacities and federal policies influenced the emergence and collapse of JMNC and compared the impact of these aspects on the rise of CMNC.
  • Subjects: International Marketing
  • Pages: 5
  • Words: 1395

UAE: International Marketing Plan

The government utilizes the Constitution to support the implementation of laws that resonate with the needs of all citizens and companies.
  • Pages: 3
  • Words: 868

Unihive: A Tool for Creating an Academic Community

With the rising demand in the quality of produced work and the constant need for learning, the support of a community becomes overwhelmingly important for learners, as surveys and questionnaires taken from the target audience [...]
  • Pages: 2
  • Words: 586

The Theoretical Aspects of Strategic Marketing

Thus, the major aim of this paper is to define the key conclusions of the case study provided, to select the most beneficial strategic axes for an enterprise as well as to estimate the brand's [...]
  • Subjects: Strategic Marketing
  • Pages: 8
  • Words: 2217

Green Marketing: Tesla’s Case

The participants will be encouraged to share their viewpoints on green products and their shopping behaviors before and after the production of Tesla.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 610

Contextual Factors and Consumer Choices

Accordingly, it is a consumption situation that involves the characteristics of the environment and the personal features of consumers. Such a trend increases the responsiveness of consumers to innovations that help in saving time.
  • Pages: 3
  • Words: 703

Komatsu Company’s Service-Dominant Logic

In this case, the company continues to focus on providing unique solutions to customers, but it has more opportunities for development, innovation, and addressing customers' needs with the help of a new model elements.
  • Pages: 2
  • Words: 667

“Personal Selling and Sales Management” by Weitz

The roles and responsibilities of salespeople have evolved, responding to ongoing industrial changes, competition, and customer needs. Weitz and Bradford discussed the traditional activities and objectives of salespeople compared to their new flexible functions.
  • Subjects: Marketing Communication
  • Pages: 1
  • Words: 324

Event Planning and Marketing

After the event, all guests and performers will be invited for dinner to further improve the sense of community. It will allow us to assess their satisfaction with the event and should consist of several [...]
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1728

PI-O Company’s Applied Marketing Concepts

Loyalty rewards in the form of benefits offered by a member's card confirm that the company strives to make customers prefer PI-O over all other competitors in the market.
  • Pages: 2
  • Words: 568

Tetra Pak Company’s New Packaging Options

All the staff must be in agreement with the idea of alternative packaging for the project to be a success. A communication strategy is also required to ensure that all the parties involved are knowledgeable [...]
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1348

Panera Bread Store and Bangkok Infrastructure

As Panera Bread is a chain of bakery-cafes, it is reliant on transportation and infrastructure to deliver fresh produce daily to supply the bakeries with the necessary goods to keep the production of fresh baked [...]
  • Subjects: International Marketing
  • Pages: 1
  • Words: 351

Customer Relationship Management and Increasing Sales

The second activity is liaising with the inventory departments of the identified companies to inform them about the available items and products from the company. The collaboration with these stakeholders will guide me to understand [...]
  • Pages: 2
  • Words: 597

The Consolidating Steel Industry

The most positive force for steel producers has become buyer power because of industrialization and the predominance of industrial production in the economy.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 364

How MNCs Uncertainty Shapes MNCs Strategy

It means that the strategy that a multinational corporation uses to enter the United States market may not be effective when entering the Japanese or Indian market.
  • Subjects: International Marketing
  • Pages: 9
  • Words: 2481

Peer Support and Tutorship: UNIHIVE Business Project

The UNIHIVE project will also have to pay for the website on a monthly basis, which means that the advertisement targeted at students will have to be based on the word of the mouth and [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 949

Financial Performance and Health of an Organization

Moreover, the analysis of the financial performance of a company can also help the management to incorporate other modes of operation that are in line with technological changes in business, and the general adjustments in [...]
  • Subjects: Financial Marketing
  • Pages: 5
  • Words: 1430

Initial Public Offering in the UK for a Tibetan Yak Milk Company

The advantages that an IPO provides to an organisation are quite substantial, For example, the financial support that a company receives once creating an IPO can be used to establish an effective infrastructure within the [...]
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 559

Strategic Management Research. Caterpillar Inc

The company also has a wide product range, and the majority of the product line is heavy equipment. For example, Caterpillar Inc.could analyze new customer needs and invest in the development of innovative products that [...]
  • Pages: 2
  • Words: 580

The Adaptation of Prices to Different Groups of Buyers

This is due to the size of their purchases, the seller's trust, the length of the transaction, and other factors. This is the second-degree price discrimination; in other words, the buyer who purchases the most [...]
  • Pages: 1
  • Words: 280

Alliance Dynamics Within NUMMI

The issues, which should be discussed on the matters of the NUMMI activity are closely linked with cross-border communication and the matters of strategic management.
  • Pages: 2
  • Words: 527

Scooter Store’s Marketing Plan

It also looks at the attributes of the voice-activated scooter, like the voice activation and the touch screen. This is the group that will respond the strongest to the company's marketing campaigns.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 883

International Business. Tendering for Export Contracts

The participants will require purchasers of goods and services which are the subject of official support to make a down payment of a minimum of 15 percent of the export contract.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 593

The Interview About Social Media Marketing (SMM)

SMM is designed to create attractive content for the users to share on their social networks in order to help the company increase the popularity of its brand, attract the attention of potential customers and [...]
  • Pages: 2
  • Words: 597

NEWCO Business Plan Analysis

The financial analysis of the product development and a development plan suggests a degree of a protection strategy, but it cannot guarantee the appropriate level of security.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1112

Samsung Flat-Screen Tvs: Strategic Marketing

The advantages of buying the product from the point of view of the customer should out weight the expenses. The weakness of this product is a huge amount of competitors on the market.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 603

Integrating Product From a Global and Social Standpoint

The primary task of the efficient product manager is to make a sales forecast of the new smartphone. It facilitates the work of the new product manager in the determination of the entry strategy.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 616

Commercial Advertising Impact on Child Obesity

Does commercial advertising of foods contributes to the epidemic of obesity among children? Null hypothesis, H0: Commercial advertising of foods does not contribute to the epidemic of obesity among children Alternative hypothesis, H1: Commercial advertising [...]
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 571

Five Main Gate Criteria

All new ideas should be evaluated according to the possibilities of the company. If this idea is quite profitable for the company and attractive to the customer it should be accepted.
  • Pages: 2
  • Words: 555

Destination for a Business Trip: Dubai

Business travel is determined by business opportunity and the inclusion of the traveler with the organization at the destination. Most business trips prefer destinations that provide a high degree of efficiency, safety, leisure opportunities and [...]
  • Pages: 3
  • Words: 144

Factors That Affect on Marketing Plan

There are conscious and unconscious factors that would contribute to the purchasing decisions by the buyers and consumers of our products. A marketing strategy really helps in defining the goals and developing activities for the [...]
  • Pages: 2
  • Words: 326

How to Planning a Meeting

Even though marketing is mainly the role of the marketing department in an organization, it is crucial to mention that each employee has a unique part to play in order to meet the overall marketing [...]
  • Pages: 2
  • Words: 620

H&M Compensation Strategy Assessment

The basis of the compensation strategy of the retail branch is offering higher salary levels and significant worker benefits in order to retain experienced workers and attract the new ones.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 555

Needs Assessment Theory: Steps and Methods

With regards to the operation of a particular company, the needs assessment often arrives as a part of a business plan aimed at the improvement of individuals' performance.
  • Pages: 2
  • Words: 563

Marketing Project: Colgate Mouthwash

Colgate-Palmolive is a company that values the medical soundness of the effects its products have. The first value expresses the company's desire to improve its production in a manner that is not harming nature and [...]
  • Subjects: Marketing Project
  • Pages: 1
  • Words: 290

Marketing Environmental Audit: Influencing Factors

The analysis is focused on factors from the internal and external marketing audits and the company's recent marketing campaigns. According to Statista, the company remains one of the most popular brands of yogurt in the [...]
  • Pages: 4
  • Words: 900

Richard Branson’s Customer Service Secrets

It is exceptionally true when the competitors in the sphere of action are huge companies with billions of assets. The majority of big businesses' owners are usually isolated from the employees and the customers in [...]
  • Pages: 2
  • Words: 551

Google Chromebook’s Marketing in Traditional Media

It would be more expensive, in terms of advertising cost, for Google to promote the Chromebook through traditional media. The message for this group should be based on the low price and the user-friendly interface [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 573

Product Distribution Options

The combination of different ways to sell the invented toothbrush will help to maximize profits and create a strong brand image.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 321

Fitness Express Pty Ltd: Strategic Planning

The company is envisioned to deliver sporting and fitness outfit to its customers, as efficiently and quickly as possible; in both New Zealand and Australian markets.
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1298

Jones Blair Company SWOT Analysis

Additionally, the company's high charges for their products decrease in DFW sales, and the lack of the company's awareness is a threat to its revenues.
  • Pages: 3
  • Words: 916

When the Leader Hits the Wall

This analysis aims to research the problems of the business situation the Dessing Dot Company has appeared in, and the measures which might change the situation to a more successful outcome for this business venture. [...]
  • Pages: 3
  • Words: 854

The Hawaii Pacific University Marketing Plan

The university's mission is to anticipate the changing needs of the community and prepare its students to fit into the global societies as they live, work and offer their participation there.
  • Pages: 3
  • Words: 938

The Pricing Decision-Making Process

The pricing strategy which a manager makes should take into account both cost and market factors."The pricing decisions depend on how much customers value the product, the pricing strategies of competitors, and the costs of [...]
  • Pages: 2
  • Words: 369

Marketing Strategies for the USA and Japan

Generally, the most significant difference between the marketing strategies the manager would take to market his products to local markets and to the EU and Japan would entirely be dependent on the channels used.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 571

Clement Restaurant: Ethnographic Description

The ethnographic analysis will be added with a demographic review of the region in order to identify whether the business success is stipulated by the ethnographic background of the restaurants, or the population that is [...]
  • Pages: 3
  • Words: 830

Kudler Fine Foods Firm’ New Product Launch Plan

The major competitors to Kudler Foods in France and Germany are Filterfresh Coffee Service and Flavia. Marketing will aim to position Kudler as a strong force in the gourmet coffee market in Germany and France.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 542

Marketing Decisions and Purchases Analysis

In the first case, the proposed purchase of the vehicle by Tom, the brand attributes could be in terms of pricing, quality, safety, comfort, and speed of the vehicle.
  • Pages: 2
  • Words: 559

Fast-Moving Consumer Goods’ Marketing Management

Upon convincing consumers of the greater role of the manufacturer and his product, retailers have to go the extra mile of convincing the buyer about the quality and other benefits of buying from this particular [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 952

Managing Hospitality in the International Context

Daniels and Radebaugh defined the International business environment "as the environments in different countries with factors that are exogenous to the domestic environment and influence business operations and decision of a firm".
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1136

Viral Marketing Definition and Analysis

The principles of viral marketing hinge on the ability to exploit common motivators and behaviors among a group of people. In addition to the above, my school can effectively take advantage of others' resources in [...]
  • Pages: 2
  • Words: 564

FIFA: The World Football Governing Body

This paper examines an article on how FIFA, the world football governing body is successful in marketing activities."The Federation International de Football Association, an organization that was founded in 1904 by a few cosmopolitan football [...]
  • Pages: 4
  • Words: 1189

A Global Brand Crisis

In addition, the company should be aware of the crisis that is likely to arise in their company and be prepared on how to solve them.
  • Pages: 2
  • Words: 914