Marketing Essay Examples and Topics. Page 15

3,265 samples

Defining Marketing Paper: The Importance for Business

To a large extent the adoption of a systems perspective depends on the individual manager and his perception of the factors of variability in the system, the interaction of inputs, and the predictions of outputs [...]
  • Pages: 2
  • Words: 610

Ede & Ravenscroft Company’s Marketing Communication Strategy

The essential objective of communicating in the field of fashion marketing is to influence the customers so that their purchasing pattern is directed towards the products of the company that is extending the communication.
  • Subjects: Marketing Communication
  • Pages: 6
  • Words: 1965

Product Pricing Strategies: Segway

An efficient price would therefore ensure that the seller maximizes his profit after factoring in the promotion prices, discounts and incentives all the while the consumer is willing to spend for the good. Unfortunately, the [...]
  • Pages: 3
  • Words: 960

Adidas and Its China Strategy

However it is estimated that whatever the price tag, the allure of the Chinese growing market is indeed a big attraction and opportunity to make the best of the market since the sponsorship gives Adidas [...]
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 956

RX-Alert Project: Wireless Medic

The vice president will assist the President in the day to day running of the RX: Alert and will be in charge of finance and administration.
  • Pages: 22
  • Words: 5803

American Express Malaysia Market Research

The research needs to investigate the factors affecting choice of charge cards by this community and seek out what the community members seek in their preferred charge card, find out what factors like social, economic, [...]
  • Pages: 18
  • Words: 4979

What the Public Thinks About Public Relations?

Public relations is one of the marketing communications disciplines, best thought of as an arsenal of weapons employed to induce adoption of an advocacy position, trial or purchase of a product or service, and assent [...]
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 1026

Marketing Plan for the McBride Financial Services

The McBride firm's mission is to become a prominent firm in the financial service industry with market leadership.. The research methodology adopted for the analysis of the financial service market is the questionnaire method.
  • Pages: 3
  • Words: 1040

Marketing Communication in Relation to 2012 Olympics

The high expectations cause more challenges to the marketers of the event; this is because of the expectations to come up with marketing strategies that will meet efficiently and effectively the expectations of many people.
  • Subjects: Marketing Communication
  • Pages: 5
  • Words: 1616

Marketing Hong Kong Architectural Design

However, a business entering the China market has to be aware of the unique features prevalent there. If the firm is considering a national countrywide business, the differing rules will be a hindrance and costly [...]
  • Pages: 5
  • Words: 1348

MP3 Player for Elder Adults: Marketing Plan

Segmentation for a MP3 player for aged people will be used to understand individual customers in the sports market place and to group them together to form distinct segments which are identifiable, accessible and substantial.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1092

Import McDonald’s to Mongolia

McDonald's will have to adapt its menus to this cultural and national tradition in order to compete in this country. The combination of education and exposure to the West has typically resulted in a bilingual [...]
  • Subjects: International Marketing
  • Pages: 3
  • Words: 927

Attitude Scales and Marketing Research

The weaving and sifting of categories of variables to formulate the relationships among them allow for, at least, a claim of subjectivity on the part of the researcher and, at most, a gross misinterpretation of [...]
  • Pages: 3
  • Words: 1088

Market Research Study Importance

Thus, the first section of the market research covers the evaluation of the effects of the long range plans. The main task of the questionnaire is considered to be the examination and evaluation of the [...]
  • Pages: 4
  • Words: 1088

The Body Shop International PLC

However, in view of lackluster sales in the US, and facing the threat of lawsuits from the franchisee owners, Body Shop had no alternative but to take measures to improve its sales figures.
  • Pages: 4
  • Words: 1231

Audio & Video Equipment. Bargaining Power of Buyers

When a large number of small operators are in the supplying industry, the buyers influence the bargaining power in that they will tend to purchase the audio and video equipment where the price is lowest.
  • Pages: 3
  • Words: 874

Four’N Twenty Pie Company’s Marketing Plan

The emergence of the international market has been followed by the rapid mixing and growth of countries; the local trading blocs configuration; the market economies formation; and benefits in communications technologies. Limitations of geographical market [...]
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 2420

Traditional Marketing vs. Relationship Marketing

The study also brought the harmonization between the theory of relationship marketing and implementation of the relationship marketing."The relationship marketing strategy of the future is one that builds a desire".
  • Pages: 14
  • Words: 4562

Esprit Company: Business Strategy

Esprits casual should be of designer quality for the young. The brand image should also be impressive to the middle age and the learned.
  • Subjects: Strategic Marketing
  • Pages: 13
  • Words: 2960

Nokia Financial Services: International Marketing

These technologies involve the techniques of customer care and communication, thus the customers have the great opportunity to share their complaints and propositions with the company, and it is known, that the ability to share [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 517

Motorola Inc.: Advertising Campaign

On the "Hellomoto" campaign, this research would be purely be cross sectional survey and other in-depth qualitative interviews that are intended to provide a general overview of the audience on the advert.
  • Pages: 8
  • Words: 1821

Virtual Trading From End-to-End Websites

Once the value of every share of stock is strong-minded, and the number of funds desirable by the company is total, the investment banker forms an organization of broker/dealers who take on the liability of [...]
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 660

Public Relations: a Method to Organize and Boost Sales

In any business situation, the public relations role is to harmonize the internal and external workings of an organization. To enhance the corporate image of the organization and boost the sales of the products and [...]
  • Pages: 6
  • Words: 1733

Problems Communications Companies Face With Expansion

This is because the company will have a key resource that will help them in ensuring a successful expansion by providing a solid base for business in the international market.
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1616

Dell Corporation: Sales Opportunities

The sales opportunities in the business environment can be exploited by a sequential or phased launch of the products in different global markets planned to keep in mind the relative strengths and weaknesses of the [...]
  • Pages: 2
  • Words: 507

Analysis of Perfume Hypnosis by Lancom

A key aspect of this promotion is to link the brand with the capacity to provide the consumer with an experience that is different from the consumption experience that would normally be expected to occur [...]
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 984

Create and Operate a Theme Park in Hong Kong

The market for tourism at Kai Tak airport is already existent and people are much more conscious about leisure and recreation, which in return, a theme park promoting leisure and recreation is one of the [...]
  • Subjects: Strategic Marketing
  • Pages: 8
  • Words: 2694

Brand Identity and IMC: Burt’s Bees Company

This report seeks to examine the relevance of brand identity in the context IMC, discuss issues contributing to successful brand positioning in the UK market and develops a well designed IMC strategy with a keen [...]
  • Pages: 12
  • Words: 3201

McGuigan Simeon Wines Biography Review

The main questions the report tries to answer: what are the key success factors of McGuigan Simeon Wines and does McGuigan Simeon Wines have enough resources and capabilities to compete and grow during the next [...]
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 2213

South Korea Marketing Audit Analysis

South Korea is a newly industrialized country with a GDP of about 897 billion dollars, most of the people in South Korea depend on agriculture for their survival and due to industrialization they have in [...]
  • Subjects: International Marketing
  • Pages: 3
  • Words: 1657

SWOT Analyzing a Company’s Generally Strategy

The chief objectives of conducting SWOT analysis is to recognize the coverage to which the existing strategy of an association and its more exact strength and weaknesses are pertinent to, and capable of, dealing by [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 811

Social Value of New Product Development Activities

The marketing mix models are concerned with either: The individual effect of a marketing decision variable and The levels of the marketing mix variables as their optimal effect on the target variable or profitability New [...]
  • Pages: 2
  • Words: 1134

An Analysis of Internet Marketing

The World Wide Web, as its name suggests is a global marketplace, allowing anyone with access to the Internet to order products and services just as easily from a supplier on the far side of [...]
  • Pages: 4
  • Words: 1020

Pharmaceutical Sales Using E-Commerce

This form of trade can give the international consumers easy access to purchase prescription products from anywhere in the world and hence making it a true global market for online pharmacies.
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1725

The Real People Marketing Advantages

The real people marketing have been playing one of the most significant roles in the whole sphere of marketing and commerce, as it helps to lead the recruiting policy more successfully, and implement the policy [...]
  • Subjects: Strategic Marketing
  • Pages: 6
  • Words: 1612

State and Local Political Processes

The paper presents a discussion on the danger to the beneficiaries of the social security act. Diana has written about the current trends in the Social Security Act and what it provides.
  • Pages: 3
  • Words: 1227

Quotes on Consumerism Analysis

Discussing the problem the author concludes that the marketplace is determined not by the manufacturers and marketers but by the very consumers.
  • Pages: 2
  • Words: 348

Guinness Press Advertisement From a 2007 Campaign

However, from a systems perspective, and in the broadest and most realistic terms, the consumption process includes more than the actual use of goods and services and the activities of household consumers. A major change [...]
  • Subjects: Product Marketing
  • Pages: 8
  • Words: 2050

Customer Service Award for Excellence

The main motive for the creation of this prize is the need to critically evaluate organizations working in the sphere and outline the most effective approaches and models that are used to create excellent customer [...]
  • Pages: 9
  • Words: 2532

Excellent Customer Service: Models and Implications

Furthermore, regarding the fact that the majority of companies recognize this idea, the need for the creation of long-term relations with customers and their loyalty becomes the only possible way to win the rivalry.
  • Pages: 9
  • Words: 2504

Service Marketing: Service Guarantee Implementation

The guarantee will be perceived as the sign of the company's total commitment to quality because it becomes clear to the customer that if the service is poor, the supplier stands to incur considerable losses.
  • Pages: 3
  • Words: 1159

Core Concepts of Marking: Hospitality

Profitability is one of the core marketing concepts used to describe the monetary gains of the company as the result of marketing operations.
  • Pages: 6
  • Words: 1659

The University of Fujairah’s Marketing Plan

This part of the marketing plan describes the background and forecast of the University of Fujairah as well as SWOT analysis of the institution and its competitors.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1451

Pamonian Market and International Legal Environment

Like many companies, they will run into problems in complying with laws and regulation of the country."If a company does not have an internal resource skilled in international tax laws, experts say the next best [...]
  • Pages: 2
  • Words: 599

Philanthropy: Approaches of Nonprofit Organizations

It is viewed that there is difference in perception and priorities of charity and voluntary work among generations of those born in the 1960s and 70s, and those born in the late 1970s through the [...]
  • Pages: 5
  • Words: 1236

Market Efficiency: General Features

Financial innovation and the rise of new markets changes the uses of apparently the same financial instruments. It would be possible to consider a view of the financial derivatives markets as a 'peripheral' market affected [...]
  • Pages: 3
  • Words: 844

Cultural Differences and International Marketing in China and UK

The current paper is concerned with aesthetics as a part of philosophy that deals with the problem of the existence of beautiful things and men's response to their beauty; the problem of artistic and intellectual [...]
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1046

Wal Foods Co-Ordinating the Marketing Mix

Wal Foods is a food store that will strive to offer a wide array of organic food and health products to the growing market of wellness consumers in New York City.
  • Pages: 5
  • Words: 1873

Roses International’s Marketing Function

The customer base is limited to the marketing processes of the various branches the company has. Managers who are responsible to the vice president in their department head the strategic, communication and product departments of [...]
  • Pages: 10
  • Words: 2724

Dell Gaming System: Marketing Strategy

The objectives of marketing communication are to locate the brand in minds of consumers, to promote the new product, to create a unique image of the product, to persuade buyers try the product, to position [...]
  • Pages: 2
  • Words: 572

Business in Asian Region: Marketing Plans

SWOT analysis will help to make the conclusion that the regarded company is really successful actor on the market, and the combination of all the four factors regarded as the basis of the SWOT analysis, [...]
  • Pages: 9
  • Words: 5985

Business Research and Its Purposes

The parties involved in conducting the research are the management of Coca Cola who would be responsible for introducing the wine product into the market.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 672

Marketing: What Makes Efforts More Effective

Wyner, the writer of this article, is that the research process often ends up ignoring some of the issues, which happen to be equally crucial in making marketing efforts successful.
  • Pages: 2
  • Words: 434

Product Marketing. Acer Extensa Laptop in India

There has been a significant increase in the demand for notebooks in the Indian market during the past year and we want to get a bigger chunk of the market.
  • Subjects: Product Marketing
  • Pages: 25
  • Words: 4563

Global Strategy in Technological Developments

Market opportunities stem from both external and internal forces, technological developments, and changing market environments, whereas research and development, and modifications of products, packages, marketing channels, and advertising campaigns, are internally based. The household that [...]
  • Pages: 3
  • Words: 856

Personal Selling As a Promotional Tool

The degree of sales direction and supervision varies by company, the nature of the sales task, the method of payment, and the calibre of the salesman.
  • Pages: 3
  • Words: 847

Service Marketing: Word of Mouth

As more of the members of a social group purchase an item, it is talked about, "word of mouth" influence increases, more people are exposed to both the good and the talk about its benefits, [...]
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 880

Business Venture: Term Definition

The information provided by advertising tends to be more valuable the greater the consumer's search costs, the greater the dispersion of consumer preferences, the greater the dispersion of prices and of product attributes associated with [...]
  • Pages: 10
  • Words: 2769

Market Analysis of Bottled Water

The bottled water will be delivered by Herbal Water to the distributor in the UK, Danone and Pressure Coolers, and these companies, in their turn, will distribute Ayale's Herbal Water through the channels to the [...]
  • Pages: 4
  • Words: 1104

Higher Wages Experienced in Toy Industries

This will help in setting standard wages for employees and it can ease the problem of employee exploitation since through the standards set they will realise their rights and ensure that they are met accordingly.
  • Pages: 3
  • Words: 834

Marketing and Planning in the Global Environment

In contrast to the attributes available to the local firms, a global corporation attains a number of higher-degree advantages related to marketing, production, research and development, finance, and promotion.
  • Subjects: International Marketing
  • Pages: 3
  • Words: 865

Evaluating Company’s External Environment

The stage at which the company in question is the company at introduction the company's pricing is a bit higher as the company is still recovering from the initial capital outlay.
  • Pages: 3
  • Words: 1284

Relationship Marketing: Application to Thermal Spas

Article titled "The Determinants of Relationship Marketing: an Application to Thermal Spas" by Joaquim Antunes covers the study centered on the analysis of the different roles performed by the determinants of relationship marketing and the [...]
  • Pages: 4
  • Words: 1195

Global Marketing: National Audit and Foreign Markets

The Communist Party of Vietnam is struggling to adapt to the principles of a market econ omy, and the layers of bureaucracy, built up over decades of communist rule slow the pace of change.
  • Subjects: International Marketing
  • Pages: 9
  • Words: 2344

Marketing Mentor Framing Strategies

That is the perception and attitude of the people is the primary factor that determines the success of a business and marketing strategy.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 591

Global Marketing and National Audit

The structure of the foreign subsidy will be: a general manager on the top who coordinates the work of the division and reported to the main office.
  • Subjects: International Marketing
  • Pages: 12
  • Words: 2692

Salespeople Promoting Products: Pros and Cons

The single most significant trait that a person should possess in order to be successful in a generic sales position is the overachiever trait. The greater the amount of the overachiever trait a person has, [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 866

Global Marketing. Segmentation and Targeting

For example, if the segmentation is being done for the retail sector, then the segmentation process might involve classifying the customers on the basis of goods and commodities being purchased, number of visits to the [...]
  • Subjects: International Marketing
  • Pages: 3
  • Words: 902

Social Media Marketing and Brand Communication

In general, the field of social media marketing affects the vast majority of online resources applied by Internet users, and the implementation of the principles and methods of engaging customers by promoting products in this [...]
  • Pages: 18
  • Words: 4933

Smartphones in Europe & Asia: Marketing Management

Therefore, to market the organization producing smartphones for Europe and Asia, one will need to build the competitive advantage that will allow target audiences to pay closer attention to the brand in question. The key [...]
  • Subjects: Product Marketing
  • Pages: 15
  • Words: 4268

Marco’s Pizza Strategic Expansion

The strategic expansion of Marco's Pizza to the Des Moines area will be subject to the law of supply and demand.
  • Subjects: Strategic Marketing
  • Pages: 6
  • Words: 1674

Content Marketing in the Steel Industry

Content marketing is a marketing technique that focuses on creating and sharing content that is relevant to the audience and is able to engage people and build trusted relationships between the company and its customers.
  • Pages: 4
  • Words: 428

Google Drive Cloud Service’s Marketing Plan

Google is a global technology leader and the developer behind the most successful internet project such as YouTube, the search engine with the same name, and Android. The company's flagship service, Google Search, is the [...]
  • Subjects: Product Marketing
  • Pages: 20
  • Words: 5518

Vegan Hot Dogs: Product Marketing

The market for vegan hot dogs is a constantly growing market because the younger layer of the population is becoming more adherent to non-meat or vegan food sources.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 565

Sociology of Food Systems and Advertising

5% of consumer spending is based on food, it is a repeat-purchase item leading to the continuous flow of profits, and food is one of the most branded items.
  • Pages: 6
  • Words: 1502

Dishwasher Machines Market Analysis

Credibility, safety, and, ultimately, the consistency of brand promises is ensured by a high degree of pithiness of its behavior in the market.
  • Pages: 4
  • Words: 1215

Porsche: Company History, Strategy and Future

This paper evaluated some of the marketing tactics that Porsche uses to secure its sustainable development. The company started as a manufacturer of exclusive cars and continues to resemble this image today.
  • Pages: 2
  • Words: 626

Wine Production in Romania Review

The geographic region characteristics relevant to the wine production are the Carpathian Mountains and the Balck Sea. The viticulture approach in Romania is connected to the state's long history of harvesting grapes and producing wine.
  • Subjects: Product Marketing
  • Pages: 14
  • Words: 3049

American vs. Turkish Malls and Shopping Culture

The success of the mall approach in the United States has led to the popularization of the methodology worldwide. Malls became such a location in the United States, combining job opportunities, the satisfaction of purchasing [...]
  • Pages: 4
  • Words: 1168

Fabritex Company Analysis and Review

Operations at Fabritex support Pearlwear's business needs by providing the type of fabric that the latter requires for manufacturing clothing items, namely, lingerie; As of now, Fabritex employes two types of knitting processes called warp [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1430