Marketing Essay Examples and Topics. Page 15

According to the Goldsmith, once a business has a remarkable number of customers, it should focus on the existing customers to bring on board new customers. This has been cited by some parents as dangerous [...]

The main advantages of conducting market research is that it can help firm in finding the best place of selling the products, identifying new and emerging trends, comprehending the needs of consumers, finding out new [...]

In the advertisement, there will be the inclusion of all pricing and non-pricing strategies that Big Drive Auto has adapted. At Big Drive Auto revenues and cost is mainly considered, during price strategizing the level [...]

A business ought to define the most important traits of potential clients and identify the major ways in which the new business organization can fulfill the needs of the customer. The main purpose of this [...]

Purpose of the Study The purpose of the study is to solve this financial and economic crisis existing in the restaurant.

Threats A number of threats have the potential to affect our presence and profitability in East Africa. Services: AfriTech will provide one to two-year warranty and in servicing for the products.

The proliferation of money into aspects of society that depend on other norms is the root cause of the financial crisis.

This firm has decided to take care of the interest of the customers in this area because they form the main customer base for this firm.

The study of knowledge economy highlights the significance of ICT and learning in the creation of wealth and competitive advantage in the global economy.

It is imperative that the challenger brand has an emotionally- based and stronger link with the consumer, as opposed to the Brand leader.

8% of the total space of the city and this segment of the demography is the target audience of the Puffers Pastry.

The marketing management strategy in these two countries will have some similarities in the plan and objectives that the company wants to achieve.

As opined in the article, "marketing channel conflicts management", the enterprise should meet all the legal and ethical consideration while using the internet to reach out to the target population.

This would convince the consumer that the product is needed for the protection of skin. This would definitely increase the sales of the company in the market.

As a marketing tool, events are planned and organized in order to show the products' qualities and form the definite brand awareness with the help of the open interaction with the target audience.

The workforce that this firm would require for the management of the data and maintenance of the hardware will be reduced.

This report identifies the need to communicate effectively to consumers; the need to help consumers make informed choices; and the need to make products or services appealing to consumers as the three main reasons why [...]

The way the service or product is presented, the quality of product or service, the reliability, which is how dependable a product is or how effective, in the long term, the service is.

A three stage process will be used to evaluate the performance of the campaign, these include, the pre-test evaluation, post-test evaluation and measuring the effectiveness of the campaign.

Digital media has disrupted the traditional marketing models, forcing organisations to re-evaluate the uniqueness of the goods and services provided to the clients.

Vermeir & Verbeke note that organic farming embraced by most wine industries, highlights the health of the soil and the farm ecosystem; It also provides a friendly ecosystem, reduces chemical residues, provides trace elements, minerals [...]

The viability of Kidzania in the UK is based on the fact that there is a viable market, a growing demand for entertainment among children, and the growing trends that focus on children care.

Truvia, as a natural Sweetener, became available in the market in the year 2008 after it was approved by the FDA as safe for human consumption. The calorie-free natural sweetener is gradually gaining popularity as [...]

Product differentiation involves setting the product in a way that it is different from the competitors' product in the market. On the other hand, product positioning involves the presentation of the product image in the [...]

Since none of the drivers wanted to appear as young and immature as per the implication of the "pinkie" campaign, New South Wales experienced a significant reduction in speeding and cases of accidents.

A research may be carried out to ascertain what percentage of the population still buys a newspaper and the reason for doing that. It is crucial to keep a database of the places to deliver [...]

The store should be located in such a manner that it is differentiable from the rest of the clothing stores in the region.

It is new in the market and designed in form of a sleeping coach, hence the product requires breakthrough within the market.

The main aim of this study was to determine the factors that affect the consumption of cosmetic products in the male population.

Since the group is price sensitive, the Body Optimizer comes with a competitive price to other product substitutes in the market that will help it capture a sizeable market share.

While the annual reports are accessible to investors, corporate boards as well as the larger public, the disclosure index is strictly under check since they are the main information tools for the company.

The review provides a platform from which to assess the performance of the company in the market. Such issues are likely to affect the operations of the company in the market.

In a number of cases, the strategic direction as well as the objectives of a firm influences the composition of the development team.

Digital marketing is seen as one of the platforms of enhancing marketing practices and driving sales in firms. Digital marketing is used in increasing the intimacy of customers to the products and services of the [...]

The intention of this discussion is to highlight the insights of three notable writers concerning the basic opportunities and challenges associated with digital marketing.

For instance, Julian Gaspar says that marketing is "the determination of the needs and desires of markets so that products and services can be developed, prices, promoted, and distributed".

According to the Olympic marketing and promotional committee, Coca-Cola is accountable for two thirds of the media spending compared to the rest of the corporations that officially sponsor the Olympic and Paralympics games.

On the contrary, the correlation of the ErBr and the EsBs indicates that a given percentage of consumers would prefer BMW to Mercedes-Benz on reliability and viability grounds.

The strategic role of Royal Health Lotion for PriceSmart Trinidad is centred on three key objectives: To maintain competitiveness as the product leader in innovative health and beauty product introductions and successful product launches; Not [...]

The achievements of the company are attributed to its ability to attract and retain large numbers of customers from all parts of the world.

Thus, the key conceptual idea of this reflective treatise is an in-depth and explicit analysis of recommendations for an e-Marketing plan on the periphery of functional team orientation for Great Cup of Coffee Company.

A blog updates your audience on the events in your business and sets you apart as the expert in the industry.

The report's main body has four sections which examine the approach to digital marketing, advantages and challenges of digital marketing, how digital marketing can be implemented, and recommendation on digital marketing.

This means that for anyone in the food and beverage business to be successful, clear guidelines must be set to ensure that they offer services to their clients guided by their restaurant concepts.

The specific elements of the promotional mix should include the following elements: Advertising The advertisement approaches used should be able to maximize the market awareness of the various products offered by M&S Romania.

In an effort to develop a better understanding of the B2B marketing challenges experienced by organizations in the real business environment, the report has taken into account the Saudi Telecommunication Company which is the leading [...]

Dye claims that it is important to give the product to vanguard, to create ration supply as people tend to have products that are unavailable for others, to use icons to create buzz, to understand [...]

In addition, it has also follow the provision of memorandum and article of association; Organisation structure: It has maintained simple organisational chart to operate more efficiently; Experience: The owner of this company has long experience [...]

Identification of the market for a business products results to a business deciding on the method of promotion to use so as to reach the target market.

The apple's communication that was used in marketing the iphone and the ipod is the one to be used in marketing the ipad.

From table 1 it is evident that the correlation between the level of diversification and the percentage sales ratio is significant. It is observed that there is a negative correlation between the level of diversification [...]

It is necessary to analyze the target audience of this book or product, the elements of the marketing mix that have been included in its promotion.

For instance, the company should come up with gums designed for each class of people in order to capture all potential consumers in the market.

The database is then categorized based on the services and products required in the market. The value of cable TV services will be adjusted based customers and locations differences as well as product differences.

For instance, the entertainment facilities installed in the airline in the form of movies and music might appeal to the youth but appear irrelevant to older passengers.

One of the recommendations to improve the curriculum of the college store room is that it must focus on the collection of items and materials required foe the specific area of study.

In the study, the paper explores the risks that eBay customers may face and the strategies which the organization has employed in order to minimize the risks.

Accordingly, both companies have managed to improve quality, performance, and features of their products in order to rock the market with appropriateness despite the mentioned weaknesses.

Different market competitive frameworks can be used to assess Apple's potential and suitability of penetrating the Asian market, which is one of the developing economies; this is in addition to how well the company can [...]

Some of the financial capital appraisal methods include the Net Present value, the Payback period, the Internal Rate of Return. This means that using the project of the payback period method is acceptable.

The company became the new market leader in consumer electronics with the latest success coming from a range of products including the iPod Touch, iTunes, the iPhone, and the iPad.

The essence of the report is to enable the management of Orange to understand the dynamics of the UK mobile phone market.

It can also explore the jewellery market within the country and try to tap into the demand for the goods among the upper class of the Dutch society.

Business buyers are concerned about the product and service quality, product prices and the existing relationship with the producer or the supplier.

It is important to note that if the elasticity of demand for the product is higher, the increase in revenue, due to growth in price of the commodity, can be far much lower than the [...]

Comments from management In the company's annual reports of the year 2010, the Vice Chairman and CEO, Jim Skinner notes that the company began to build its brand and strength around the world.

In one way or another, trade shows do market the country of origin and the fact that they are international in nature presents a good opportunity for the country to ensure that it coordinates with [...]

Thus, to attract consumers' attention it is necessary to make them see the difference in the product to buy it instead of some other goods.

In order to compare and two products in the market, we need to look at how the different products serve varied needs in the market, the target group by the organizations selling the two products.

In order to attract more customers and make them loyal towards the company, it is certainly necessary to arrange integrated marketing communications campaigns and undertake a number of branding strategies to make this gymnasium popular [...]

Boasting of a twenty year experience in online education and various convenient academic programs which include evening classes, flexible scheduling, continuous enrolments and a university wide academic social networking just to mention a few, the [...]

Strengths The most notable strength for the company lies in the company being ranked as the second largest manufacturer of denim.

This underscores the point that the more complex a product is, the more complex advertising is, and thus this affects the structure of the sales team. The level of experience a sales person holds is [...]

This is of special concern to the company because this new drug is the second drug by Curall to be launched into the market suggesting a loss in the market to this drug.

It was assumed that in order to understand this trend and offer conclusive market research findings then the windows and Mac OS X operating system users were interviewed and then preference data based on the [...]

There are a number of similarities in the implementation of children's rights in the United States, the United Kingdom and Russia defined in the International Convention of the Rights of the Child.

The aim of the budget is to identify the potential of the market to actually attain the sales target of $10,000,000.

In this marketing campaign strategy the focus would be centered on violence against women, as a form of domestic violence that is currently experience in many countries across the globe.

The functional area supports the company because it enhances the development of brands that appeal to consumers and increase the differentiation levels in the packed inclusive marketplace.

The major weakness of this strategy is that it overlaps with advertising activities of companies and this can pose a great problem to the company.

Nintendo has decided to launch the hi-fi stereo product in the market; the company has to come up with the plan on how to use the available money, and minutes to be allocated for the [...]

The authors comment upon the peculiarities of the new model and provide some advice for the implementation of the new C&D model.

The first stage of a product development process is the idea generation stage where new ideas regarding new products are generated by the research and development department. The market demand is very important for a [...]

In addition, the project seeks to educate the target market on the superiority of the business products. To accomplish the set objectives, the project will develop a superior advertising system that will merge various forms [...]

Goals of the Campaign "Drink it down" Company The prime objectives of this campaign project of "Drink it down" Company is to build brand awareness and create customers base; The company is intended to reach [...]

Besides, most gym websites never offer a complete view of the gym facilities and, therefore, to attract more people to the website, the gym's photos and videos should be posted on the website in order [...]

As a result, it is imperative to explore some ethical and legal implications of the pricing tactics adopted by Joy Daycare.

To ensure that the firm enters in the market effectively and remain competitive, the management needs to undertake a situational analysis and develop marketing objectives of the project.

The communication models used in marketing a product include the AIDAS model, model of Joyee, DAGMAR model, heightened appreciation model and the levidge and steiner model.

The risk comes when the consumers are dissatisfied with the products that the organization is offering in the market. It is through measuring of the progress that the organization gets to know of its performance [...]

This paper starts with the discussion of the principles of just noticeable difference and just meaningful difference, shows Nintendo 3D as an example of those principles in action, demonstrates how big trends have been used [...]

The main goal in this initiative is to be able to get to wide audience as well as minimise the costs entailed through the use of the internet.

The marketing mix includes the 4 Ps that are involved in the process of ensuring a product or a service is finally in the hands of the customer, thus these elements should be designed to [...]

The marketing objective or the plan is to attain a 10 percent of the market share in the coming year while the financial objective in the plan is to raise profitability by 20 percent through [...]

One of the primary goals of marketing is to get the products recognized in the market and this helps to increase the sales volume and revenue earned by business organizations.

The market of the beer products is analysed using the available marketing mix in France, as well as the segmentation of the market, positioning of the products and the targeted market.

It has remained dominant in the Australian market up to the present where it has recorded a fraction of 85% of the total volume of sales in the country in the year 2010.

Moreover, the validity of the integrated marketing projects for the product is identified via the Implementation processes, which are inclusive of monitoring and effectiveness of the marketing communications plan.

Some of the challenges that the organization has encountered include lack of satisfaction in products and services, lack of matching between the price and the quality, unavailability of the products during when clients need them.

One of the main objectives of marketing initiatives involves the provision of information of a commodity which in turn helps to increase the number of consumers who are willing to try out that commodity and [...]

Moreover, the entity would need to put in place appropriate strategies to ensure that the products reach the new target market, which is the major challenge to entities in such an industry.

The pricing of our product will be influenced by many factors like the operation costs, the raw materials used in making the product, the cost of transport, proximity of the market to our manufacturing facility [...]

The host had to create an African impression in every aspect from architectural designs of the stadiums to the opening ceremony because the event was to be held in Africa.

The definition of marketing by Kotler et al.reflects only a part of the meaning currently possessed by this concept because international corporations manage to create the need when the product is not even launched; this [...]

The success of individual handling of the customers depends on the establishment of a good relationship between the organization and the customers.

The principal in this case is the owner of the business and the agent is the manager who will manage the business on behalf of the owner The principal agent relationship can be defined as [...]

The purpose of this work is to: identify the varying target markets for museums, discuss the use of psychographic base as a tool for segmenting the market for the Kuwait National Museum, show how consumer's [...]

In any kind of a business organization, it is very important to have good and healthy relationships with all stakeholders from the employers to employees to customers and all other parties involved in the business [...]

The third approach is the need satisfaction selling that involves uncovering the needs of the buyer by probing and offering for the satisfaction of the prevailing needs.

The paper will talk about the marketing environment of cars and how it has changed over time, the mass market and how it ended and also the designs and advertisements in the car industry and [...]

Unlike the firms in the industries that deal with tangible goods, the firms in the service industry highly depend on their relationships with the customers in order to survive in the market.

The organizers of the 2011 Mobile Research conference should consider using public relations and relationship marketing in order to ensure that the event promotion is successful.

If the name of a company reflects what they do then consumers lending to an increased sales can access them easily.

The paper will end by explaining the marketing plan that will be used to launch and market the product in the targeted markets.

After development of products a company need to find and persuade customers to buy the products; the focus customers are the target market group that the company embarks on developing appropriate marketing approaches to reach.

The marketing concept is the criteria that firms and organizations use to meet the needs of their clients in the most conducive manner.

Wine is a special product and glass containers are the preferred means of packaging the wine because they protect the original taste of the wine.

Indeed, our firm has taken in to consideration this aspect in its bid to produce micro cameras that will revolutionize the way security is perceived in the world. This is bound to reduce the price [...]

The purpose of this paper is to demonstrate the effectiveness of experiential marketing concepts of 'in store' merchandising, in growing sales, strengthening brand position and delivering endless value and satisfaction to customers.

Objectives To improve on the sales of the business hence increasing the profit margin To strategise on how to take over the market from other competitors To come up with a good team of employees [...]