Marketing Essay Examples and Topics. Page 15

In order to do so, the nature of the research to be conducted will seek to answer the following questions; 1.

Contextually, the research questions assumed in this context relates to the mentioned marketing strategies applied by the major automobile manufacturers to enhance their market presence in the emerging markets with respect to Turkey.

The company's annual sales' growth rate appears to be maintained at almost 1%, which is indicative of the extent the organization might have dominated the markets in the areas of its operations. On the side [...]

In achieving the stated aim, the author incorporated the following as the key sections upon which the report was build on: To start with, the author tackled the introduction section that did present a review [...]

The major reason behind Starbucks decision to introduce the product is to capture the immense consumer market available in India as the country is home to at least 1.

In order to provide marketing advices to the marketer of the product, this paper will focus on introducing the background information of the invention, conducting an environmental analysis consisting of the PESTEL analysis and the [...]

As such, the internet has influenced the pricing levels as competitors aim to control the market, while the customers aspire to enjoy the cheapest rates. In the recent past, the internet has emerged as a [...]

There is faster and instant means of information sharing through the use of desktop applications as well as line of business which eliminates the essence of spending a lot of time in locating and communicating [...]

This is because of the nature of the information contained in tacit knowledge makes it hard to express, share, and formalize.

The segments that the company will market to are the price, longevity and technology sensitive groups. For example, it is expected that, in future, Arimount will improve the scent and longevity of Amalast to more [...]

This actually serves to reduce the need for the buyer to shop elsewhere due to the assurance that is crated by the credibility of the goods and services which are advertised.

The company needs to venture into a new line of products that are low priced stylish to maintain its financial performance and appeal to more consumers as well as reclaiming its market share in the [...]

The company has invested in investment in skating footwear and other apparels, in 2009, the company introduced the Fila carving skates, with active steering technology which are skating shoes with high levels of comfort.

Like other players in the Australian telecommunications market, the company has weaknesses and continues to experience threats from a wide range of areas.

Moreover, there is lack of other significant products that might act as substitutes for the nasal screens since they are highly effective than the antibiotics.

To explain the criterion for developing the pricing policy, calculations will be given to show how the price of the product was arrived at.

The following are some of the objectives developed for the telecommunication industry in Nigeria To find out possible market expansion gaps expand in a five year period To find out the best customers retentions methods [...]

His marketing strategy will also help him increase his customers of the age of 6 to 10 who have a low level of awareness.

Cathy should enhance her current marketing strategy of offering wedding services to the current and prospective customers. In turn, the current and prospective wedding customers can open Cathy's centralized wedding database website.

As an organization built on the fundamentals of growing an informed set of youth who will take the community to the next stage, we pride in unlocking the potentials of the young people.

The comparative analysis of the marketing strategies implemented by Zara and its competitor H&M allows indicating the existing deficits in the current marketing plan and providing the recommendations for the necessary improvements if any.

Facebook also helps in management due to the response of the consumers on the product being sold. Facebook is also an addictive site and can lead to the waste of professional life.

According to the Onion method if research design, the fifth layer gives an account of the research methods adopted, in the case of Andy Barker, Clive Nancarrow, and Jason Vir the methods adopted were both [...]

The latter has led to creation of Renault products used by Nissan Qashai such as the Renault 1. In the market segment, products and services produced by Renault-Nissan alliance have been recognized by consumers in [...]

The conceptual framework of the research implies a quantitative approach and indicates that the research was to simply follow the order of research questions.

To achieve this, the company has to look into the behavior of the customers and ascertain the best strategy to use to drive its objectives.

Weaknesses This club would face some internal problems It would be difficult to start business in KSA due to high operating cost for rent of the shop, remuneration of employees, taxes, legal costs, and so [...]

The first thing that will be done is establishing the number of Shisha cafes that will be opened. Direct marketing will be the main means of promoting Shisha.

To achieve this, the organization needs to develop and implement an entrepreneurial marketing plan that will ensure that its development and marketing operations are effective, efficient, and sustainable to meet the goals and objectives that [...]

National Organization for Women is one of the non-profit organizations that use social media such as Face book, Twitter and YouTube as an organization centered marketing strategy.

However, it is important to mention that there are several strategies that firms adapt in the process of market segmentation and each strategy is susceptible to unique shortcomings.

It also clearly states the market that the company is targeting and is measureable as it defines the metrics that will be used to determine the effectiveness of the goal i.e.to achieve a 15% market [...]

Since the interviews will not be conducted continuously in one day, then this will increase the chances of representing the views of the entire population.

The dynamism in the market require that the firm monitor the environmental factors that affects the exportation of wetsuits, the behavior of competitors, the channel of different participants in distribution chain and the receptiveness of [...]

It involves processes and products of a company; technology is one part of the processes that plays a crucial part in enhancing CRM strategy implementation.

Customer value can also be described as the perceived preference of a customer and his or her assessment of the attributes of different products, performance of the concerned attributes, and the consequences that could arise [...]

Due to the fact that information availability and transparency is a priority for our online company, pricing rates will be displayed on our official site for our customer to view all necessary information.

Very advanced forms of analysis are necessary to take advantage of the information contained in the database. The retention of private information in marketing databases makes individuals vulnerable to these forms of online privacy concerns.

The wine industry in Vietnam, the analysis of internal and external factors the company, the country profile for Vietnam, and the suggested strategies are presented in details.

There is need for the producers or manufactures to consider the needs of the consumers with the LOHAS lifestyle so as retain these kinds of customers.

As for the company's price policy and the way it affects the strategy and tactics of Hasbro, one must admit that it influences the above-mentioned elements of the company directly.

In order to deal with the challenge, marketing managers are increasingly focusing on marketing management as one of the business functions which can contribute towards the survival of the firm as a going concern entity.

Apple is the only iPhone merchandises-manufacturing company that enjoyed a lot of profit after the development and launch of the Apple iPhone 4 in June 2007.

An exporter from Saudi Arabia, who is planning to sell incense to the Australian market, must first analyze the market conditions of the Australian market. The exporter can market to the population that lives in [...]

The articles sends some light to the approach of the market segment where the writer is of the opinion that there are some ideologies, related to the practices of the religion that need to be [...]

The Parisienne was represented in an extravagance manner in the commercials for French perfumes, the culture of perfumes and fashion created the major representation of the Parisienne and the marketing techniques for aiming Parisienne consumers [...]

This concept is directly related to Return on Marketing Investment and ROI which are often utilized in the description of the relationship between costs and the returns gained mainly in the form of profits.

The Tangs spent most of their time running their business as a result, they have no time to refine and polish their sales pitch.

The overall economic growth of the City of Fremont, California is anticipated to be a good factor in the development of the massage business and development of the Oasis Island in particular.

The introduction of the iPad to the market came at the backdrop of a successful launch of the iPhone. All characteristics surrounding the second generation iPad confirm the fact that it is at the introductory [...]

As such, the services that the Company provides are usually matched to the needs of the customers in a way that makes its meet the customers' expectations and demand.

This is why it is important for Kleinaci to consider carefully the options available for it to enter this new market.

Indicating the impact of this significant societal shift upon the marketing domain, Kotler and Levy did not make attempts to redefine the meaning of the product development and communicating the brand ideas to the potential [...]

The discussion in this paper explores the issue of marketing management in relation to situation analysis and its essence in the development of a marketing plan.

The fourth stage is to promote our website through pay-per-click advertising and other effective methods that will increase the flow of visitors to the site.

From the corporate principles, it is very evident that the company is very unique on how it handles its employees The marketing plan which the industry should embrace from this is that it should be [...]

The following are the main benefits that the hotels can gain from mobile marketing; Mobile marketing enables the hotels to create brand awareness.

Though the product and market analysis of the business plan will be further analyzed in subsequent sections of this study, Empire Home delivery services will be engaged in the sale and distribution of a wide [...]

The future of this form of retail enterprise is bright is this commodity is easily available to consumers and more awareness created.

This is why it was not a surprise that Kotler and Levy's marketing concept influenced considerably the development of events and involved more scholars to numerous discussions and evaluation of the concept.

Aside from the core purpose of the magazine, it is expected that other companies may seek to advertise their products on the magazine which will increase the profitability of the enterprise.

The direct correspondence of the services of a service provider with those of a theatre makes it easier to compare the relationship between them and express the service provider services in theatrical terms.

The recommendations offered for the marketing campaign include enhancing the strategy to tackle competition, assessing the viability of beginning operations in Africa, improvement of the innovation cycle, expanding the target list of stakeholders for the [...]

The marketing concept requires a company to research on the needs and wants of the customers, and thereafter making decisions on what to produce as well as how to satisfy the needs of customers.

The paper examines the effect of the internet on the company's marketing and the company's ability to effectively explore the internet in the evolving role of marketing.

The author has gone ahead to discuss some of the characteristics that recur in the concept of value; the value of the customer is a concept that is subjective, in a conceptual manner, value is [...]

Pointing out these shortcomings of the first definition, Andreasen put forth an alternate definition of social marketing: Social marketing is the adaption of commercial marketing technologies to programs designed to influence the voluntary behaviour of [...]

The company prides itself in using the finest quality of materials. The company's small size allows it to provide that personal touch to clients, and this is its value proposition.

Its weakness is that of economy and the oil prices that are rising on top of the debt the company has. It also helps in predicting the future and shapes the decisions of strategy in [...]

Central to all definitions of economic recession is the fact that there is a sudden reduction in economic activities that causes a frightening decrease in the level of spending.

This report thus seeks to provide insight into some of the ways that businesses in the hospitality industry can adapt to the changing needs of the new consumer.

It is clear that the major aim of the companies is gaining profit and one of the main ways to reach this goal is to satisfy consumers' needs, and at present even to foresee these [...]

Their website allows customers to register with them and be able to do their shopping from the comfort of their homes.

This paper seeks to determine the potential of consumers aged 18 to 40 as an appropriate target market segment in the high-tech market in South Korea. This means that they can afford the products offered [...]

Paradox in marketing planning may be caused by different outcomes of planning capabilities, this is why this very issue is considered to be the burning one for many researchers.

The business operation of a firm may regulate the sale of products directly to customers or sell the products as wholesale merchandise.

The transition in the management of this family owned enterprise has necessitated the deepening of its hold on the high end market. The selected market plan also has the potential to increase the returns of [...]

Objectives Understand the background of the smartphone industry Analyze the smartphone market trends and the role played by the youths in this marekts Understand reasons why youths buy smartphones through a survey on 100 people [...]

The manager of the organization will tackle the threats of the business with opportunities. Trends in the product life cycle will sustain the business.

In the evaluation of the impacts of social media and viral marketing on the movie industry, the paper defines social media and viral marketing in the context of application of the terms in marketing before [...]

According to Hovancakova, the current trends and patterns in global marketing justify the importance of mobile development as a tool of marketing, but with the growing intensity of business competition, organizations and marketing professionals will [...]

The vast and the sheer number of organisations operating in the entire travel industry in the UK makes it impossible to conduct an overhaul examination of the services offered in the industry.

Another definition for the phenomenon of e-marketing was provided by the Institute of Direct Marketing says that e-marketing is first of all the marketing activity that uses internet and online resources to achieve marketing goals.

The fact is that the scaling back of operations within the U.S.combined with slow economic growth is indicative of a deterioration of consumer spending which makes establishing more Tesco locations within the country far from [...]

There are quite a number of distribution channels that were used by the three suppliers to market and supply their products in the two markets.

Considering the fact that the U.K.is not a temperate country and often has extended periods of cold weather, this lack of a line of clothing that specifically caters to the local climate of the U.K.hampers [...]

Product strategy The Smartphone models include all the characteristics described in the product review part and differentiated according to the differing needs of the target markets.

In the past years, the company has promoted the best business practices thus becoming a leading player in the global soft drink industry. The managers should consider the best principles in order to ensure the [...]

The management, through the use of this product, will be able to record the time, locality and frequency of each of their staff member's utilization of the new faucet.

In the microenvironment, the factors that are likely to influence the sales of Ford F-150 SVT are high competitive rivalry and high bargaining power of the buyers.

The purpose of this report was to compare the strategies of two retailers with a UK presence that compete in the same sector of the UK retail-market, to evaluate the extent of these strategies' circumstantial [...]

In the venture of launching the product in the U. This paper also deals with the distribution channel for this product and how the channel is suitable for the product.

Weaknesses The biggest drawback most of the mobile phone companies in the Australian market are facing is the limited market and distribution channels.

The above is a detailed explanation of the buying process for an online product specifically E-reader from Kindle. The customer will then evaluate the alternatives and make a purchase decision.

The market is regulated by state government regulations with the latest being the allowance of 250Kw electric cycles to be sold to the increasing consumer market.

The mosaic system makes it possible for firms to structure their marketing campaigns to meet the needs of their customers. The data they gain helps them to understand ways in which they can increase the [...]

While a sales force consist of workers employed by the company to advance the sales and marketing requirements of the organization, hence bound by the organization's rules and regulations, independent sales representatives set their own [...]

This feature will improve the likelihood of the iPhone 5s penetrating a wide market and to cope with the competition, the firm will undertake continuous improvement on the iPhone 5s in order to take into [...]

The rational mind is the one that helps people to make choices on what to purchase in order to realise the intended identity.

In the overcrowded industry where Tech-Shield operates in, product positioning is directly linked to the success in the short and long term especially for a new product.

This will help to uphold the quality of products produced and consequently, our products will be able to stand out in the competitive market.

Tribal marketing has been seen to boost sales and consumer relations and is a must do for the businessman of today.

One of the factors that keep customers in the business is effective feedback from the company. To retain customers in the business, the terms of service of the business must be clearly communicated to the [...]

The offering of standardized products for the local market is advantageous to the organization since the local market customers do have a preference for products different from their local ones.

One of the major challenges facing the oil industry in United States is as a result of oil spillage in the Gulf of Mexico by the contracted supplier that is British Petroleum Public Limited Company. [...]

The sustainability of the media used in the McDonalds' 'how spicy is McSpicy' campaign is akin to the characteristics of a particular media choice.

According to the Goldsmith, once a business has a remarkable number of customers, it should focus on the existing customers to bring on board new customers. This has been cited by some parents as dangerous [...]

The main advantages of conducting market research is that it can help firm in finding the best place of selling the products, identifying new and emerging trends, comprehending the needs of consumers, finding out new [...]

In the advertisement, there will be the inclusion of all pricing and non-pricing strategies that Big Drive Auto has adapted. At Big Drive Auto revenues and cost is mainly considered, during price strategizing the level [...]

Appropriate implementation of marketing mix determines the level of acceptability of the products and services and at the same time assists in the process of stirring demand for hotel's services.

A business ought to define the most important traits of potential clients and identify the major ways in which the new business organization can fulfill the needs of the customer. The main purpose of this [...]

Threats A number of threats have the potential to affect our presence and profitability in East Africa. Services: AfriTech will provide one to two-year warranty and in servicing for the products.

The proliferation of money into aspects of society that depend on other norms is the root cause of the financial crisis.

This firm has decided to take care of the interest of the customers in this area because they form the main customer base for this firm.

It is imperative that the challenger brand has an emotionally- based and stronger link with the consumer, as opposed to the Brand leader.

8% of the total space of the city and this segment of the demography is the target audience of the Puffers Pastry.

The marketing management strategy in these two countries will have some similarities in the plan and objectives that the company wants to achieve.

As opined in the article, "marketing channel conflicts management", the enterprise should meet all the legal and ethical consideration while using the internet to reach out to the target population.

As a marketing tool, events are planned and organized in order to show the products' qualities and form the definite brand awareness with the help of the open interaction with the target audience.

The workforce that this firm would require for the management of the data and maintenance of the hardware will be reduced.