Marketing Essay Examples and Topics. Page 15

3,123 samples

International Issues: Global Equity Markets

With the opening of international trade routes and globalization of movement of goods, services and utilities, spawned by technological advancement and the internet, global equity markets have been receiving wide attention in recent years, thanks [...]
  • Pages: 2
  • Words: 773

Business Plan of “L.k Bennett”

The company is in the fashion industry and it allows one to stay up-to-date with the latest trends in the market.
  • Subjects: Marketing Project
  • Pages: 17
  • Words: 4621

Nike: Strengthen the Firm’s Business Design

Contrary to the past, the firm's top management has developed ability in managing the creative process, thus bringing it to the bottom line. The company's move to sponsor athletics across the globe has worked positively [...]
  • Pages: 3
  • Words: 848

Going Wild With Family Values in Marketing

The female population gains a sense that this is the role they are expected to play in life and begin limiting themselves by these definitions. If the product is to be kept on the market, [...]
  • Pages: 3
  • Words: 1000

The Hot Sauce: Marketing Strategy

Furthermore, these people can be of different financial status, which means that we should not attach primary importance to the price as this appeal may be lost upon many representatives of the target audience.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 588

Mobile Marketing or Marketing Through Cell Phones

Probably this is because in marketing, the first principle is to strategically reach as many target markets as possible, and since it is estimated that more than 4 billion people all over the world use [...]
  • Pages: 6
  • Words: 1934

Modern Marketing: Process Analysis

In marketing market leaders see the development of new management, marketing communications, and marketing geography. The role of the new approach in marketing depends on and shapes the future direction of the business world.
  • Pages: 2
  • Words: 576

Timothy R. Graeff on Collecting Customers’ Data

Graeff and Harmon define the context for primary research by pointing out that: No less than 80 percent of Americans were at least "somewhat concerned" about their privacy being violated; A Gallup poll had found [...]
  • Pages: 4
  • Words: 1100

Marketing Strategies Adopted By Banks

They study the applications of the students applying for various courses within country and abroad, project their earning potential and value of the property or jewelry put on a mortgage and grant the time duration [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 680

International Management. Global Sourcing

Since the retailing company in question is involved in global sourcing, it needs to streamline its processes to ensure better integration of all the participants.
  • Subjects: International Marketing
  • Pages: 5
  • Words: 1412

Target Markets and Media Choice

Target: Hispanic Teen Aged 13-19 years, Female Hispanic teens are of special interest to marketers as they consist of a large part of the emerging US youth population.
  • Pages: 5
  • Words: 1304

Ethics and Social Responsibility in Marketing

First, it makes the consumer aware of Body Building pants; second, it informs the consumer of the characteristics of the product in a manner that will make the consumer purchase the item; and third, it [...]
  • Pages: 4
  • Words: 1194

Supply and Demand Elasticity and Global Price of Corn

The issues related to the global market of corn stay one of the most essential among the global economic matters, as the corn market is closely related to the issues of global welfare, ethanol production, [...]
  • Subjects: International Marketing
  • Pages: 11
  • Words: 2809

“Coca-Cola” Commercial and Consumer Behavior

I would like to discuss one of advertising commercials of "Coca Cola" in the context of the consumer behavior challenge with the view to such issues as: identifying types of sign used in the [...]
  • Pages: 4
  • Words: 1092

Promotional MIX by the Adidas

One of the scopes of the promotional campaigns is to communicate kernel messages to the general audience. In this case, the Olympics campaign is used as an advantage by Adidas.
  • Pages: 2
  • Words: 572

General Motors: Strategic Marketing

The share price for the General Motors, which is America's biggest carmaker, had gone a lot below the standard $10 that had been maintained by the corporation for a long time now; the reorganizing of [...]
  • Subjects: Strategic Marketing
  • Pages: 6
  • Words: 1627

Fundamentals of Marketing. Buyer Behavior

The Pierre Cardin on the other hand is a clothing brand that specializes in the manufacturing of formal types of clothing, and therefore majors in the production of suits.
  • Pages: 2
  • Words: 958

Successful Packaging and Consumer Perception

It is the art of protecting the product from malfunctioning of outside and presenting the product to the customer attractively. The shipping packaging is the final packet or final alignment of the product for the [...]
  • Pages: 11
  • Words: 3330

Word-of-Mouth Marketing Methods

Word-of-mouth is one of the powerful marketing tools which is difficult to control and predict but has a great impact on the brand image and perception of the product.
  • Pages: 4
  • Words: 957

XYZ Restaurant: Marketing Plan

The mission of "XYZ restaurant" is to provide the cleanest and the healthiest food to the people of New York. To position the company in a way that taste, quality and customers are the essential [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2150

Jo Malone and Howies: Creative Enterprises

Thus, through the comprehension of the two creative enterprises Jo Malone and Howies reveal how the things are managed and be able to respond to the changing needs of the environment most importantly the people's [...]
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 2229

How to Develop a Target Market for the Low Cost Generic Detergent

The first segmentation of the market will comprise the high-income earners, the middle-income earners, and the low-income earners. The supply of the new detergents to the market would be greatly influenced by the segmentation in [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 809

Virgin Group: Advertising and Different Consumer Segment

Virgin Group is synonymous with Richard Branson who is the chairman and owner of Virgin Group - UK's one of the most well known diversified business group. Brand building has a significant share of advertisements [...]
  • Pages: 8
  • Words: 1935

The Richards Group: Marketing Plan

The company has it headquarters in the Dallas, 750 N. Mission statements: To innovate and develop value of the brands, committing the company to be.
  • Subjects: Marketing Project
  • Pages: 16
  • Words: 4268

Tsingtao Brewery: International Marketing Plan

The supervision of Chinese for the brewery is under the Nationalist Government in Nanjing but this lasted only until the 1949 because the People's Republic of China was established and the company became an enterprise [...]
  • Subjects: International Marketing
  • Pages: 9
  • Words: 2820

Fast-Food Market: Marketing Research

The factors that have been emulated in this research include the cleanliness of the fast-food restaurant that the consumers consume.the other factor that has been considered in this case is the type of services offered [...]
  • Pages: 11
  • Words: 3057

Direct Marketing in T-Mobile in the UK

The objective of this study is to make a new loyalty program for customers to reduce the churn of T-mobile in the UK. Direct marketing is effective and efficient as the details of the product [...]
  • Subjects: Strategic Marketing
  • Pages: 8
  • Words: 2280

What Is Price and Price Theory

What attracts customers to your products is the perceived value that that product gives them, and the price is one of the fundamental parts of assessing the value of a product.
  • Pages: 4
  • Words: 1175

Luxury Boats Product Marketing in Singapore

To overcome all the threats and challenges of new entry, the company must consider some factors of the present condition of the selected country. The most important thing is the differences among the domestic market [...]
  • Subjects: Product Marketing
  • Pages: 18
  • Words: 5336

Marketing of Motor Vehicles and Decision-Making

According to the requirements, consumer purchasing decision process can be explained by a micro focus of two particular respondents who have purchased a new and second hand motor vehicles simultaneously.
  • Pages: 10
  • Words: 2702

Culture in Planning Marketing Operations in Malaysia

Marketing operations, the role of which is "the delivery of the value to the customer", should be performed in accordance with the existing marketing concept followed by most firms and organizations.
  • Pages: 20
  • Words: 5693

Buying Principles: Advertising and Promotions

According to the report: "Approximately one-quarter of the increase in sales generated by a temporary price cut represents cannibalization of future sales due to the brand-equity-diluting effect of the promotion".
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 607

Commerce Between the United States and Other Countries

The relationships between the United States and other countries, especially the developing ones, can be characterized as the relationships between the advertiser and the would-be customer or probably it would be better to say, the [...]
  • Subjects: International Marketing
  • Pages: 3
  • Words: 893

We Have to Pay for Music

First of all, it is said by the supporters of the above-mentioned idea that artists creating their pieces of work have exclusive rights for their usage, and the phenomenon of Copyright is designed by mankind [...]
  • Pages: 6
  • Words: 1634

Telefonica Spain’s Consumer Analysis Plan

The telecommunication industry in Spain is one of the steadily developing markets in the world. The change from rural to urban populations, the increasing number of women engaged in industry, the decrease in the length [...]
  • Pages: 21
  • Words: 5494

Company A: Major Cross-Cultural Issues in China

Automobile industries are highly developed in China due to the economic development in the country. Cultural differences between the parties involved in business relation always creates challenging business environment."In the Chinese business world, contacts are [...]
  • Subjects: International Marketing
  • Pages: 5
  • Words: 1424

Competitive Advantages for Tivo

The realization that the ease of use of a gadget and its ability to simplify some tasks make the selling point of a DVR is an idea well embraced by TiVo.
  • Pages: 3
  • Words: 872

Competitive Market: Term Definition

It is a description of the value a company offers to one or several segments of customers and of the architecture of the firm and its network of partners for creating, marketing, and delivering this [...]
  • Pages: 2
  • Words: 577

Business Model for Existing Dental Office

If the dental practice can predict behavior, it is starting to reduce the uncertainty in trading environment, and this will lead to a competitive advantage. A good example of the use of the Internet in [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 935

Business Administration: Managing Direct Marketing

Besides, the development of media opportunities influenced the growth of the direct marketing providing it with new effective offers which help to attract more and more customers to its sphere.
  • Pages: 8
  • Words: 2563

Company Ltd, Hong Kong: Ukraine Market Research

In this report we have targeted Ukraine for our research with detailed background of the country and market analysis. The major findings in this report are: Ukraine watch industry is booming for several years.
  • Subjects: International Marketing
  • Pages: 16
  • Words: 4809

Defining Marketing Paper: The Importance for Business

To a large extent the adoption of a systems perspective depends on the individual manager and his perception of the factors of variability in the system, the interaction of inputs, and the predictions of outputs [...]
  • Pages: 2
  • Words: 610

Ede & Ravenscroft Company’s Marketing Communication Strategy

The essential objective of communicating in the field of fashion marketing is to influence the customers so that their purchasing pattern is directed towards the products of the company that is extending the communication.
  • Subjects: Marketing Communication
  • Pages: 6
  • Words: 1965

RX-Alert Project: Wireless Medic

The vice president will assist the President in the day to day running of the RX: Alert and will be in charge of finance and administration.
  • Pages: 22
  • Words: 5803

American Express Malaysia Market Research

The research needs to investigate the factors affecting choice of charge cards by this community and seek out what the community members seek in their preferred charge card, find out what factors like social, economic, [...]
  • Pages: 18
  • Words: 4979

What the Public Thinks About Public Relations?

Public relations is one of the marketing communications disciplines, best thought of as an arsenal of weapons employed to induce adoption of an advocacy position, trial or purchase of a product or service, and assent [...]
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 1026

Marketing Plan for the McBride Financial Services

The McBride firm's mission is to become a prominent firm in the financial service industry with market leadership.. The research methodology adopted for the analysis of the financial service market is the questionnaire method.
  • Pages: 3
  • Words: 1040

Marketing Communication in Relation to 2012 Olympics

The high expectations cause more challenges to the marketers of the event; this is because of the expectations to come up with marketing strategies that will meet efficiently and effectively the expectations of many people.
  • Subjects: Marketing Communication
  • Pages: 5
  • Words: 1616

Marketing Hong Kong Architectural Design

However, a business entering the China market has to be aware of the unique features prevalent there. If the firm is considering a national countrywide business, the differing rules will be a hindrance and costly [...]
  • Pages: 5
  • Words: 1348

Kellogg’s Breakfast Cereals: Marketing Mix

Introduction stage of the product life cycle involves the implication of the marketing mix in such a way to establish a market and to build primary demand for the product.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 519

MP3 Player for Elder Adults: Marketing Plan

Segmentation for a MP3 player for aged people will be used to understand individual customers in the sports market place and to group them together to form distinct segments which are identifiable, accessible and substantial.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1092

Attitude Scales and Marketing Research

The weaving and sifting of categories of variables to formulate the relationships among them allow for, at least, a claim of subjectivity on the part of the researcher and, at most, a gross misinterpretation of [...]
  • Pages: 3
  • Words: 1088

IBG Join Venture & Toothpaste Business Plan

The purpose of the venture is to develop and market a new brand of toothpaste. The patent for the chemical will be sold to the new venture.
  • Subjects: Product Marketing
  • Pages: 25
  • Words: 6853

AMD Company: Strategy and SWOT Analysis

Research and Development are not only required to remain with the times, but it also provides an opportunity to the company to go in for product differentiation.
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1492

Market Research Study Importance

Thus, the first section of the market research covers the evaluation of the effects of the long range plans. The main task of the questionnaire is considered to be the examination and evaluation of the [...]
  • Pages: 4
  • Words: 1088

The Body Shop International PLC

However, in view of lackluster sales in the US, and facing the threat of lawsuits from the franchisee owners, Body Shop had no alternative but to take measures to improve its sales figures.
  • Pages: 4
  • Words: 1231

Audio & Video Equipment. Bargaining Power of Buyers

When a large number of small operators are in the supplying industry, the buyers influence the bargaining power in that they will tend to purchase the audio and video equipment where the price is lowest.
  • Pages: 3
  • Words: 874

Marks and Spencer’s Marketing Strategy

The marketing strategy of the Marks and Spencer's company is the marketing logic by which the company hopes to highly achieve its set marketing objectives. The Marks and Spencer's Company uses the following factors in [...]
  • Pages: 17
  • Words: 4071

Traditional Marketing vs. Relationship Marketing

The study also brought the harmonization between the theory of relationship marketing and implementation of the relationship marketing."The relationship marketing strategy of the future is one that builds a desire".
  • Pages: 17
  • Words: 4562

Global Marketing Plans in International Companies

One of the main instruments of planning process is marketing plan, which helps define the goals and objectives of international company, research the situation in the current environment and ensure that company will succeed in [...]
  • Subjects: International Marketing
  • Pages: 13
  • Words: 3565

International Dairy Queens Stores: Approach to the Markets

In this case International Dairy Queen is not affected; however, the economic conditions will influence pricing of International Dairy Queen Products. The goal of International Dairy Queen seems to be penetrating the market in Dubai.
  • Subjects: International Marketing
  • Pages: 5
  • Words: 1427

Nokia Financial Services: International Marketing

These technologies involve the techniques of customer care and communication, thus the customers have the great opportunity to share their complaints and propositions with the company, and it is known, that the ability to share [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 517

Motorola Inc.: Advertising Campaign

On the "Hellomoto" campaign, this research would be purely be cross sectional survey and other in-depth qualitative interviews that are intended to provide a general overview of the audience on the advert.
  • Pages: 8
  • Words: 1821

Virtual Trading From End-to-End Websites

Once the value of every share of stock is strong-minded, and the number of funds desirable by the company is total, the investment banker forms an organization of broker/dealers who take on the liability of [...]
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 660

Public Relations: a Method to Organize and Boost Sales

In any business situation, the public relations role is to harmonize the internal and external workings of an organization. To enhance the corporate image of the organization and boost the sales of the products and [...]
  • Pages: 6
  • Words: 1733

Problems Communications Companies Face With Expansion

This is because the company will have a key resource that will help them in ensuring a successful expansion by providing a solid base for business in the international market.
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1616

Dell Corporation: Sales Opportunities

The sales opportunities in the business environment can be exploited by a sequential or phased launch of the products in different global markets planned to keep in mind the relative strengths and weaknesses of the [...]
  • Pages: 2
  • Words: 507

Analysis of Perfume Hypnosis by Lancom

A key aspect of this promotion is to link the brand with the capacity to provide the consumer with an experience that is different from the consumption experience that would normally be expected to occur [...]
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 984

Create and Operate a Theme Park in Hong Kong

The market for tourism at Kai Tak airport is already existent and people are much more conscious about leisure and recreation, which in return, a theme park promoting leisure and recreation is one of the [...]
  • Subjects: Strategic Marketing
  • Pages: 10
  • Words: 2694

McGuigan Simeon Wines Biography Review

The main questions the report tries to answer: what are the key success factors of McGuigan Simeon Wines and does McGuigan Simeon Wines have enough resources and capabilities to compete and grow during the next [...]
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 2213

South Korea Marketing Audit Analysis

South Korea is a newly industrialized country with a GDP of about 897 billion dollars, most of the people in South Korea depend on agriculture for their survival and due to industrialization they have in [...]
  • Subjects: International Marketing
  • Pages: 5
  • Words: 1473

SWOT Analyzing a Company’s Generally Strategy

The chief objectives of conducting SWOT analysis is to recognize the coverage to which the existing strategy of an association and its more exact strength and weaknesses are pertinent to, and capable of, dealing by [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 811

Social Value of New Product Development Activities

The marketing mix models are concerned with either: The individual effect of a marketing decision variable and The levels of the marketing mix variables as their optimal effect on the target variable or profitability New [...]
  • Pages: 4
  • Words: 1134

An Analysis of Internet Marketing

The World Wide Web, as its name suggests is a global marketplace, allowing anyone with access to the Internet to order products and services just as easily from a supplier on the far side of [...]
  • Pages: 4
  • Words: 1020

Pharmaceutical Sales Using E-Commerce

This form of trade can give the international consumers easy access to purchase prescription products from anywhere in the world and hence making it a true global market for online pharmacies.
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1725

The Real People Marketing Advantages

The real people marketing have been playing one of the most significant roles in the whole sphere of marketing and commerce, as it helps to lead the recruiting policy more successfully, and implement the policy [...]
  • Subjects: Strategic Marketing
  • Pages: 6
  • Words: 1612

State and Local Political Processes

The paper presents a discussion on the danger to the beneficiaries of the social security act. Diana has written about the current trends in the Social Security Act and what it provides.
  • Pages: 3
  • Words: 1227

Quotes on Consumerism Analysis

Discussing the problem the author concludes that the marketplace is determined not by the manufacturers and marketers but by the very consumers.
  • Pages: 2
  • Words: 348

Guinness Press Advertisement From a 2007 Campaign

However, from a systems perspective, and in the broadest and most realistic terms, the consumption process includes more than the actual use of goods and services and the activities of household consumers. A major change [...]
  • Subjects: Product Marketing
  • Pages: 8
  • Words: 2050

Customer Service Award for Excellence

The main motive for the creation of this prize is the need to critically evaluate organizations working in the sphere and outline the most effective approaches and models that are used to create excellent customer [...]
  • Pages: 9
  • Words: 2532

Excellent Customer Service: Models and Implications

Furthermore, regarding the fact that the majority of companies recognize this idea, the need for the creation of long-term relations with customers and their loyalty becomes the only possible way to win the rivalry.
  • Pages: 9
  • Words: 2504

Core Concepts of Marking: Hospitality

Profitability is one of the core marketing concepts used to describe the monetary gains of the company as the result of marketing operations.
  • Pages: 6
  • Words: 1659

Analysis of FORD Motor Co.: Marketing Points

Successful marketing is one of the most important processes within an organization which allows the integration of the elements of a marketing program that will best achieve the objects of a company in a given [...]
  • Pages: 8
  • Words: 2392

The University of Fujairah’s Marketing Plan

This part of the marketing plan describes the background and forecast of the University of Fujairah as well as SWOT analysis of the institution and its competitors.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1451

Pamonian Market and International Legal Environment

Like many companies, they will run into problems in complying with laws and regulation of the country."If a company does not have an internal resource skilled in international tax laws, experts say the next best [...]
  • Pages: 2
  • Words: 599

Philanthropy: Approaches of Nonprofit Organizations

It is viewed that there is difference in perception and priorities of charity and voluntary work among generations of those born in the 1960s and 70s, and those born in the late 1970s through the [...]
  • Pages: 5
  • Words: 1236

Market Efficiency: General Features

Financial innovation and the rise of new markets changes the uses of apparently the same financial instruments. It would be possible to consider a view of the financial derivatives markets as a 'peripheral' market affected [...]
  • Pages: 3
  • Words: 844

Cultural Differences and International Marketing in China and UK

The current paper is concerned with aesthetics as a part of philosophy that deals with the problem of the existence of beautiful things and men's response to their beauty; the problem of artistic and intellectual [...]
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1046