Marketing Essay Examples and Topics. Page 3

1,932 samples

Green Consumers and Its Characteristics

Citing the Institute for sustainable development, Ryan observes that some of the characteristic common in all green consumers include: their commitment to leading green lifestyles; the critical approach to environmental issues; their tendency to overstate [...]
  • Pages: 10
  • Words: 2830

How to Do a Feasibility Study?

While the feasibility study plays the investigating role and answers the question, whether the business idea is viable, the function of the business plan concerns planning, and it provides the actions and steps necessary to [...]
  • Pages: 6
  • Words: 1742

Segmentation, Targeting and Positioning

Targeting is regarded as the assessment of each type of the population in terms of its attractiveness, whereas positioning is the choice of the marketing tool and the brand image for promoting the product or [...]
  • Pages: 11
  • Words: 3115

Mobile Phone Buying Factors and Motivation

The following are the research objectives that should be achieved: To identify the reasons why a person is motivated to buy a cell phone To define planning activities that one should observe before buying a [...]
  • Pages: 5
  • Words: 3381

Gold’s Effective Marketing

The yellow color of gold is also very appealing to the eye. On the right of the picture is the logo and name of the advertising company, Mustafa gold mart.
  • Pages: 4
  • Words: 1220

The Coca-Cola Company as a Milestone Project Topic

The corporation actively uses brands, financial strength, unsurpassed sales system, extensive geography of presence, talent, and commitment to its business to become more competitive and accelerate its growth."Coca-Cola" is an excellent choice for researching and [...]
  • Pages: 1
  • Words: 323

Macro Environmental Factors in Marketing

Careful analysis of the environmental factors allows to predetermine and affect the company's performance through a tailored marketing strategy. The macro-environment often influences the success of a particular marketing strategy and the organization's performance.
  • Pages: 1
  • Words: 353

Kellogg’s Marketing Case Analysis

The current paper is a proposed marketing project for Kellogg. The marketing plan is divided into different phases to enhance its effectiveness.
  • Pages: 29
  • Words: 2392

Almarai Company: Promotion of a New Flavor of Juice

Still, currently, the set of the provided flavors of juice are relatively limited and, therefore, the introduction of a new flavor will benefit the company. The main task of direct marketing is to interact with [...]
  • Pages: 3
  • Words: 683

Negative Impacts of Government Interventions

It means that the best "natural" condition of the economy is when it self-regulates, but the government should apply new policies to intervene at the moments when market forces are not able to stabilize the [...]
  • Pages: 2
  • Words: 618

Dry Cleaning Service Marketing

On the contrary, when the garments are dry cleaned, no water is used and the process does not swell the fibers, so the opportunity of making harm to the fabric is minimized.
  • Pages: 2
  • Words: 307

Entrepreneurial and Formulated Marketing

It is applicable in the following circumstances: Fragile Market Share Trap; this is where the population is price conscious and they buy the cheapest products notwithstanding the quality.
  • Pages: 3
  • Words: 402

Promotional MIX by the Adidas

One of the scopes of the promotional campaigns is to communicate kernel messages to the general audience. In this case, the Olympics campaign is used as an advantage by Adidas.
  • Pages: 2
  • Words: 572

Social Media Marketing and Brand Communication

In general, the field of social media marketing affects the vast majority of online resources applied by Internet users, and the implementation of the principles and methods of engaging customers by promoting products in this [...]
  • Pages: 18
  • Words: 4933

Aramco Company: Marketing Research

Saudi Aramco is the national petroleum and gas company of the Kingdom of Saudi Arabia and the largest company in the world in oil production and oil reserves.
  • Pages: 10
  • Words: 2751

Marketing Strategy: Masdar

Since then, the company has grown in several directions, introducing Masdar Clean Energy that participates in the creation and maintenance of renewable energy projects, and Masdar City, an example of sustainability and innovation.
  • Pages: 12
  • Words: 3328

Arabic Perfumes in the Global Fragrance Industry

When assessed in conjunction with what are the contemporary dynamics in the global market of fragrances, it will appear that just about any company that specializes in producing/retailing Arabic perfumes will be in the position [...]
  • Pages: 5
  • Words: 1451

Flydubai Network Expansion: Entrepreneurial Marketing

Flydubai is a new comer in United Arab Emirates aviation industry and it is important for the airline to pursue a number of entrepreneurial marketing strategies before the organization can cement its place in the [...]
  • Pages: 8
  • Words: 2203

Marketing: The Three-Stage Model

The model includes such stages as a search for the product, experiencing the use of the product and evaluation of the "service performance".
  • Pages: 3
  • Words: 905

Starbucks and Second Cup Brand Deconstruction

Some of the key tenets valued in the brand expression include the name of the company, the color, shape and pattern of its logo, typography, icons/symbols and its worldmark.
  • Pages: 8
  • Words: 2302

Global Integrated Marketing Communication

Development of Global International Marketing Communication According to Lee and Park, one of the factors that led to the development of GIMC was reduced credibility and impact of marketing messages in the global markets.
  • Pages: 10
  • Words: 2516

Marketing Plan for a Sports Drink

In order to design effective marketing strategies or plan for the above product, it is crucial to take into account the desired company's goals, available resources and capacity of the firm to meet the demand [...]
  • Pages: 3
  • Words: 932

Market Orientation for Marketing for Managers

Some of the factors that influence the choice of a particular mode are its cost and effectiveness, and the size of the company as well as the nature of the industry in which it operates.
  • Pages: 10
  • Words: 2739

Kids Market Consulting: Marketing Attractivenes

The marketing manager is required to analyze data in the various countries where the organization plans to establish operations in order to develop a marketing strategy that is going to give the organization competitive advantage [...]
  • Pages: 10
  • Words: 2498

Marketing Strategy: ASOS

Corporate leaders and the members of the marketing team must work together for the implementation of the said strategies, because it is the only way to sustain its competitive advantage, and increase the company's profitability [...]
  • Pages: 3
  • Words: 1076

Contemporary Issues in Marketing and Management

In the evaluation of the impacts of social media and viral marketing on the movie industry, the paper defines social media and viral marketing in the context of application of the terms in marketing before [...]
  • Pages: 7
  • Words: 2011

Introduction to Marketing

Appropriate implementation of marketing mix determines the level of acceptability of the products and services and at the same time assists in the process of stirring demand for hotel's services.
  • Pages: 5
  • Words: 1373

A Marketing Plan for Etihad Airways

The company is located strategically in Abu Dhabi and this is one of the company's competencies. The company is also in a better position to become attractive to those clients that love technology and this [...]
  • 4.5
  • Pages: 15
  • Words: 4085

The Aramex Company Service Quality

A customer enquired at the sales and marketing department with one of the representatives, the Aramex Company representatives aggregated their efforts to attend to the customer complaint about the customer's bag that had been misplaced.
  • Pages: 3
  • Words: 792

Wholesalers’s and Retailer’s Marketing

Through wholesale warehousing, a wholesaler buys the goods from the producer or manufacturer in large quantities and avails the goods to the retailers and in turn ends up distributing the goods of the consumer to [...]
  • Pages: 4
  • Words: 1479

Coca-Cola Company’s Product Pricing

The article focuses on Coca-Cola company's defense of its pricing strategy that has come under heavy criticism by investors who allege that the company's pricing formula is acting as a 'spoiler' in the soft drinks [...]
  • Pages: 3
  • Words: 825

The Skittles Brand’s Marketing Campaign

Brands of the recent years have grasped the potential of surreal marketing, used both comedy and mystery as a tool for engaging with their audience. The use of colorful and weird advertisements creates a new [...]
  • Pages: 1
  • Words: 284

Digital Marketing Strategy for India

SEM is one of the marketing strategies that will help the company's website be more visible to potential customers in the Indian market.
  • Pages: 4
  • Words: 1261

The Chinese Market Entry

The most important task at this point is to ensure understanding of the local culture and society in order to enter the market smoothly.
  • Pages: 2
  • Words: 615

Virgin Group: Advertising and Different Consumer Segment

Virgin Group is synonymous with Richard Branson who is the chairman and owner of Virgin Group - UK's one of the most well known diversified business group. Brand building has a significant share of advertisements [...]
  • Pages: 8
  • Words: 1935

Zipz Company: Packaging Proposals Comparison

In the first opportunity, the product is the patented packaging, whereas in the second opportunity, the product is single-serving wine. The target customer for leasing the rights to patented packaging is wine companies who are [...]
  • Pages: 6
  • Words: 1677

Starbucks Corporation’s Customer Lifetime Value

6, the rate of discount for Starbucks is 10%, and the customer retention rate is 75%, CLV can be calculated as: In other words, Starbucks needs to spend approximately $11,232 in order to acquire a [...]
  • Pages: 1
  • Words: 320

International Distribution Channels

Barratt points out that this is majorly due to the number of intermediaries, which a business opts to employ in its distribution process and the choice of a distribution channel that efficiently meets the demands [...]
  • Pages: 16
  • Words: 5270

Lush Company

However, the differentiation in the case of Lush Company has been effective to the extent that it has given the company great success in its marketing.
  • Pages: 4
  • Words: 1147

Yorktown Technologies

The firm requires a powerful marketing strategy in order to get the best outcomes. The company should also use online marketing in order to attract more customers.
  • Pages: 2
  • Words: 589

Primark’s Market Entry

According to Dunning, the concept entails the managerial and financial capabilities of the firm to survive in the given foreign market.
  • Pages: 10
  • Words: 2854

How Walt Disney Company Attracts Its Customers

Concerning the place, the company uses the Walt Disney Company TV channel to keep in touch with the target segment. The company uses the elements of affordable pricing, advertisement, and product uniqueness to attract customers.
  • Pages: 3
  • Words: 854

The Art of Consumer-Insights Marketing

7 There is another trend in marketing and that is, ensuring that the customer longs and wants for a aremake' of the product; in other words, the strategy is to aim for the customer's coming [...]
  • Pages: 12
  • Words: 3238

Toyotas E-Marketing Strategy

The reason is that the firm is a dominant player in both the local market and international market. Right from online advertisement to social media, the objective is to ensure that the user of the [...]
  • Pages: 11
  • Words: 2966

Market Research on the Apple Inc.

This is one of the issues that the firm will take into consideration in the process of designing the iPad Mini. This presents a unique market opportunity for Apple to exploit in the course of [...]
  • Pages: 3
  • Words: 896

Marketing Plan and its Components

Identification of the market for a business products results to a business deciding on the method of promotion to use so as to reach the target market.
  • Pages: 3
  • Words: 818

Dairy Queen Blizzard Marketing Portfolio

Some of the challenges that the organization has encountered include lack of satisfaction in products and services, lack of matching between the price and the quality, unavailability of the products during when clients need them.
  • Pages: 2
  • Words: 603

Marketing Plan of Ford Motor

The positive affects of globalization include the fact that together with many other industries, the automobile industry has also become open to the whole world and this has resulted in the business of Ford Motor [...]
  • 5
  • Pages: 15
  • Words: 3915

The Extent of the Cosmetic Industry in Australia

The use of advertising in the promotion of the marketability of this product is a strategy that Procter & Gamble has effectively developed across Australia and the rest of the international market.
  • Pages: 8
  • Words: 2181

Target Market for the “Be Fine Vegan Skin Care”

To be competitive in the market and realize profits from the sale of the product "Be Fine Vegan Skin Care" in a competitive market, marketing executives analyze and design a market plan that is strategically [...]
  • Pages: 2
  • Words: 569

Marketing Management Orientations and Differences

The marketing orientation forgoes that principle, being aimed at learning the needs of the trade market and customers and delivering based on them. The marketing orientation does not go that far, focusing purely on the [...]
  • Pages: 1
  • Words: 286

The Kernel Keto Firm’s Business Plan Analysis

Overall, Kernel Keto hopes to become one of the market leaders and establish its strategic position with a permanent base of loyal customers. Therefore, Kernel Keto will rely on the direct and wholesale types of [...]
  • Pages: 5
  • Words: 1711

Marketing Mix of St. Regis, Abu Dhabi

The aim of the analysis is to define the optimal mix of factors for a given market segment at a given point in time and determine the differences between the current and the desired state.
  • Pages: 4
  • Words: 775

Disruptive Innovation of Uber and Spotify

However, one day I saw Uber in one of the online ads and decided to check what it offers. I was satisfied with the price of the trip and the overall quality of the service.
  • Pages: 3
  • Words: 844

Current Problems of Advertising

Introduction There has been significant evolution in the advertising industry from traditional advertising methods such as newspapers, print media, and television to digital advertising based on the internet. Therefore, advertising research has moved from considering consumers as passive to interact-ability, where consumers are active. This has been caused by a shift in the consumption habits […]
  • Pages: 3
  • Words: 1753

Oreo Thins Product Analysis

Additionally, it is possible that the introduction of Oreo Thins was an attempt to improve the brand's reputation by offering a healthier alternative to traditional Oreo cookies.
  • Pages: 2
  • Words: 648

Fruit Loops: Marketing Plan

The objective of the market plan is to spend three and a half million dollars for advertisement in terms of billboards, television advertisements, radio advertisements and others.
  • Pages: 3
  • Words: 1009

Public Relations and Their Functions

One of the common scenarios with organizations is the characteristic of any organization trying to influence the general public hence the public relations initiatives help the organization to develop a good understanding of the organization [...]
  • 1
  • Pages: 4
  • Words: 1195

Marketing Promotion in the Hotel Business

The purpose of a marketing promotion is to raise awareness about the services of a hotel in question. It should be noted that the specifics of the hotel business imply the need to build a [...]
  • Pages: 1
  • Words: 303

Promotional Mix and Market Penetration Strategies

Advertising appeals are critical for the attraction of the customers to the brand, and, in this case, "humorous advertising appeals" change the reaction and encourage liking of the product.
  • Pages: 2
  • Words: 590

Donatos Company: Finding the New Pizza

The management research questions hierarchy for Ramada range from the clarification of the research question to the definition of the study question.
  • Pages: 6
  • Words: 1900

Supermarket and Hotel Services and Satisfaction

On the whole, the chain of Woolworths supermarkets has been utilizing the strategy of providing clients with products at lower prices while still allowing them to have a high-quality customer experience, for instance, by increasing [...]
  • Pages: 7
  • Words: 2031

Yellow Cab Company’s Marketing Environment

One of the options that can contribute to the solution of the problem is car sharing. One of the strengths of the company is the color of the cars involved in the service.
  • 5
  • Pages: 5
  • Words: 1407

Market Orientation and Its Variables

Five examples of the research questions identified include the following: Is there a link between market orientation and firm performance? H1: Market orientation affects the performance of a firm.
  • Pages: 6
  • Words: 1615

Service Marketing in the 21st Century

Embracing the period of 1992 2009, the authors of the study have outlined the milestones of the industry development and defined the key concerns of 21st-century service marketing.
  • Pages: 3
  • Words: 844

Consumer Behavior in Insurance Positioning

The role of a positioning strategy is to prepare the mind of a consumer. Since this is not an essential product, a number of factors influence a customer's decision to buy insurance from a particular [...]
  • Pages: 5
  • Words: 1392

Warby Parker Marketing Plans

As at now, due to the nature of the eyeglasses they supply and their target market, the company is best placed among its competitors to emerge the top.
  • Pages: 5
  • Words: 1514

Modern Marketing Strategy

The customer knows that he or she is getting a good product and the marketer is able to obviate the uncertainty discount Clemons According to Molesworth, Nixon & Scullion giving the example of a university [...]
  • Pages: 5
  • Words: 1595

H&M Company Retail Market

In the United Kingdom, the company has numerous stores located in the UK and the main purpose of these is to take the latest fashion clothing closer to the consumer.
  • 5
  • Pages: 14
  • Words: 4336

Marketing Channel: Legal Issues

As a matter of fact, this plan functions on the margins of informed decision making after comprehensive research on the viability and sustainability of a new product or a modified product.
  • Pages: 2
  • Words: 606

“Procter & Gamble: Always Russia”

Now the senior management of the company in Russia is discussing the future strategy of marketing the Always brand in the country, particularly after the realization that decisions on product portfolio, price levels, and brand [...]
  • 1
  • Pages: 6
  • Words: 1726

Price and Quality Perception Relationship

It is evident that the presence of other quality inferences such as product information reduces the extent to which the price influences the quality perceptions of consumers. Advertising is an important inference that consumers utilize [...]
  • Pages: 3
  • Words: 913

A New “Joe” On the Block

In this context, Joe must consider three factors that include assessing the reliance of the previous research, requirements of a primary research and reliability of both secondary and primary research methods. The objective of the [...]
  • Pages: 2
  • Words: 597
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