Marketing Essay Examples and Topics. Page 3

As the definition of marketing says, the important factors that are needed to make marketing successful is communication and delivery of the product or service that is to the satisfaction of all the people concerned.

To build a comprehensive model relevant to Nigeria, one should analyze each of the factors in regards to the country's current business environment.

The U.S.has established healthcare and education systems that meet the needs of the people. The U.S.remains one of the leading hubs in the fields of innovation and technology.

The brand's Internet communications embody the philosophy of the company and the language of its Internet communications and site mirror the corporate culture. As a rule, Lululemon makes scant use of the Internet in its [...]

By supporting and sponsoring breakfast clubs in the country, Kellogg's will become a brand associated with comprehensiveness according to the opinion of customers.

Market positioning is defined as establishing a set of features and advantages that will help to single out the brand in consumers' perception.

The benefits of the use of algorithms are numerous, as they help to distinguish between the primary and the secondary objectives.

To ensure the success of the product, Tiffany & Company needs to use consumer behavior analysis and a good marketing strategy.

The plan to set up a market in South Korea was influenced by the success of the product in such countries as Japan and China.

Our mission: "Through commitment, Innovation, and Creativity to raise and sustain the brand of football success on the field by providing moral, physical and psychological support and ensuring financial stability of the group and the [...]

The purpose of this report is to prepare a marketing plan to amend, improve, and extend the existing policies and practices of Morrison Supermarkets and develop a promotional policy in due course; so, the report [...]

It can thus be argued that the said necessity drives people towards the unpleasant goods while the inevitability of necessity drives the maker of the good to have them in his/her stores because he/she is [...]

The table below summarises the results of a study on the prices of different commodities Table 2: Comparison of the prices of foodstuffs in Napoli Pizzeria and The Olive Pizzeria Bistro.

When speaking about the importance of strategic planning in international marketing, it is necessary to highlight the basic aim of so-called strategic planning.

The immense success of the pair resulted in the firm going public in 1987 in the Australian Stock Exchange. In 1999, the retailer expanded its international growth further by entering the Singaporean market through a [...]

In this regard, the company has to align its products to the diverse tastes and preferences of its customers in order to defend its market share.

Due to the unique characteristics of the Lush Company's industry of operation, it is vital to balance the elements of intangibility, inseparability, and heterogeneity in the 4Ps of its market mix.

Objectives and Goals The main objective and goal of this digital marketing plan is to attract the European market through the tourism website and sell tour packages to tourists who have plans of visiting the [...]

The main objective of the paper is to ascertain the gap in the marketing strategy and principles adopted by Rolex with that of the theoretical marketing framework presented by McDonald and using anatomy of world [...]

Circuit City which is the main competitor of Best Buy has faced a lot of business challenges since 2006 and Best Buy was expected to take the larger share of Circuit in order to expand [...]

6% in 2012 and GDP per capita was $547 in 2010; however, income from exports contributed 50% of the national GDP; however, the next table shows more information: 2008 2009 2010 2011 2012 GDP Annual [...]

Concerning the place, the company uses the Walt Disney Company TV channel to keep in touch with the target segment. The company uses the elements of affordable pricing, advertisement, and product uniqueness to attract customers.

From the understanding of the importance of market research in the introduction of new products and services, this study seeks to carry out a research study to analyze Dubai, UAE market, with regards to its [...]

Core Values: Customer satisfaction Continuous improvement of service and product quality to remain competitive Maintain the highest safety standards in operations Fere Airline's Goals: To become the airline of choice in Europe To adopt business [...]

The Sony Corporation on the other hand is a conglomerate of several media and electronic companies that specialize in the electronic business unit and the entertainment industry as a whole.

This problem is significant since brand development and brand management encompass one of the important aspects for making an organization gain global competitive advantage Purpose of study The purpose of this study is to aid [...]

However, upon penetrating the new national market, the company had to change its distribution strategy and infrastructure to accommodate the needs of the new competitive market.

A brand audit of Apple's products is conducted to identify its strengths and weaknesses, and Apple's primary current target market is identified.

Citibank uses segmentation, targeting, and positioning to know the types of customers that need their services and the products that the customers need most.

For Vice to tackle this challenge, it has to ensure that it adapts to the changing needs of the consumers to avoid them migrating to other digital platforms.

For this reason, considering the existing clients' demands, Oman Air can create the first-class and luxurious image of the company and form the basis for its further development and growth.

The company has a considerable number of supporters, and due to the expansion of services, the number of those wishing to use the assistance of the company grows.

As a contingency plan, De Beers launched its slogan, "a diamond is forever" in 1947 and revolutionized the perception that people had about the jewelry.

However, one day I saw Uber in one of the online ads and decided to check what it offers. I was satisfied with the price of the trip and the overall quality of the service.

So, the mission statement for this product could be as follows: "To help people live an active life no matter what the weather is like; to promote the health of both customers and the environment".

From my perspective, the complication in the launch of the brand in Mexico can be connected to the availability of the Water.org campaign.

Thus, the target audience of Dyson in Ontario is practical and prudent people who, when buying equipment, pay attention primarily to the prestige of the brand, the quality, and the durability of the purchased goods.

The RTA Helmet is an easy to use, affordable and aesthetically designed helmet used to promote safety amongst Dubai’s bicycle commuters.

Therefore, to achieve financial stability and success in the foreign restaurant business sphere, such a representative of Western cuisine as Panera needs to determine the promotion goals and develop an appropriate strategy. Appealing to the [...]

The business will aim to maintain its presence in the current markets, expand into new markets, and improve the outreach of its marketing with higher quality and new products.

To familiarize the audience with the examples of the application of the rhetorical strategies and visual argument in advertising, let us resort to one of the classical cases of successful advertising the advertisements of Coca-Cola.

To conclude, the example of Procter & Gamble Company that adopted the VMS in 2007 allows seeing how a conventional distribution channel evolves into the VMS.

One of the scopes of the promotional campaigns is to communicate kernel messages to the general audience. In this case, the Olympics campaign is used as an advantage by Adidas.

However it is estimated that whatever the price tag, the allure of the Chinese growing market is indeed a big attraction and opportunity to make the best of the market since the sponsorship gives Adidas [...]

The parties involved in conducting the research are the management of Coca Cola who would be responsible for introducing the wine product into the market.

The intended message of the communication has to be different for the General Manager and the department directors with high technical expertise, and the managers with low technical expertise.

This paper aims to examine the retail industry in the UK and Huddersfield and present a marketing plan for H&M. This is part of the optimisation strategy that will affect branches in the US and [...]

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.

At the same time, the visual component of the campaign aligned well with the new direction in the design of shapes and forms of the devices as well as its software components.

The mobile device and smartphone market is one of the most fascinating in the modern economy. Considering that the group and everyone in our surroundings has a smartphone and possibly other accessory devices, it is [...]

Glocalization is the possibility to take the benefits of globalization and localization, such as the possibility to cooperate with different countries and the possibility to recognize consumer traits in order to avoid such risks as [...]

The paper will specifically do an analysis of the marketing strategy of Volkswagen in China, especially during the recession in order to understand the importance of the Chinese market and the strategies to be taken [...]

To become a member of senior management in a leading investment management company by mastering both technical and fundamental tools and skills, and develop my brand name. To attain a graduate training position in an [...]

This is through the involvement of elements that ensures widening of the business scope and focusing on the efforts to satisfy the desires and needs of potential clients.

Due to the high demand for healthy foods in the United States, the juice bar and smoothie industry offers opportunities to such businesses as Boost Juice.

The watches of this company became a household name: if a person wears Rolex, then he or she is undoubtedly rich and successful. It is this brand that serves as the business card of a [...]

In order to receive a high-contact service, a consumer is usually expected to go to the space of the service provider, in this case - a restaurant; as a result, the physical aspects of the [...]

To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]

It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company's marketing strategies in the targeted market. As of 2015, [...]

When assessed in conjunction with what are the contemporary dynamics in the global market of fragrances, it will appear that just about any company that specializes in producing/retailing Arabic perfumes will be in the position [...]

According to Wehling, IMC refers to the strategic co-ordination of not only the messages that an organisation sends to the public, but also the media that the organisation uses to build its brand image.

A marketing channel is a system of distribution that allows the customer to choose the product and buy it. The creation of an efficient marketing channel is essential for the overall success of the marketing [...]

An analysis of the marketing communication mix is necessary when forming an optimum promotional package to reach out to all the customers targeted by the airline. The percentage of sales method is applied to determine [...]

Procter & Gamble is a financially stable company that offers a wide variety of high-quality products that range from fitness items to household and hairstyle products.

The exploitation of the global markets through the use of websites and delivery programs has attained popularity in the 21st century.

This marketing plan highlights the present demand for real estate in Dubai and places Emaar in the context of the competition.

In the process of marketing its sports apparel and footwear products in Hong Kong, the firm intends to achieve a number of objectives as outlined below.

Champion et al.highlight that, in a situation of high involvement in the decision making process, there is a high correlation of store image and perspective of the consumer on the quality of the product.

The purpose of this essay is to review the article "Brand Credibility, Brand Consideration, and Choice" by Joffre Swait and Tulin Erdem.

A review of the structure of this machine reveals that most of the components used are manufactured through industrial processes that are harmful to the environment.

Some of the benefits of conducting advertising include improving the sale of the product since more people are now aware of the brand on offer, the attitudes and perceptions that customers have on the company's [...]

The top leaders of companies must realize that they have a duty to not only meet the needs of the customers, but also to work hard to exceed the expectations of the customers.

By carrying out a market research various significant aspects will be brought into light making it possible for a business to engage in strategic modification of its goods to fit the new markets it is [...]

The study also integrated the concept of perceptual mapping so as to understand the consumer's perception regarding the various brands of wrist watches. The opinions of the respondents in the 2nd survey were used to [...]

To ensure success in the retail business, retailers should acknowledge the fact that it is the customers and not the demand that lies at the center of a retail business.

Conversely, the market responds to the consumer's behavior to suit the buyer's needs, hence setting the market trends. Thus, marketers are more concerned with the manner in which consumers buy products and services, how they [...]

However, the following table shows the most important brands in different beverage categories - Figure 1: Most important brands Source: Coca Cola Standardisation and adaptation Vrontis & Sharp stated that localised production is necessary and [...]

The main theme to be addressed is the fact that digital marketing presents opportunities and challenges to organisations. The study will list and explain the five element formula for digital marketing and provide a description [...]

Identification of the market for a business products results to a business deciding on the method of promotion to use so as to reach the target market.

To address the issue, the solar bird feeder was developed to tame the squirrels and also to ensure that birds are fed.

The retail market in Hong Kong has changed due to the increase in number of visitors. The company has opened several outlets in China in order to meet the needs of the increasing number of [...]

The positive affects of globalization include the fact that together with many other industries, the automobile industry has also become open to the whole world and this has resulted in the business of Ford Motor [...]

According to company representatives the actions of counterfeiters is damaging to the reputation of the company and will erode confidence in the Burberry brand in the long run.

Thus, it is necessary to evaluate the physical qualities and functions of the developing product according to their attractiveness for the target audience and possibilities of the company to produce the product of such a [...]

In the 1980s, IKEA began to expand its business operations to the United States and other parts of the European markets.

Implementation of most of the company's policies involves customer surveys and ranking of restaurants so as to achieve the company objectives.

However, while domestic marketing poses myriad of challenges to marketers; international marketing is even more challenging owing to the fact that foreign marketers have to override numerous economic, social, legal, political and cultural barriers which [...]

Thus to this example in order to market the Kool-aid product in Australia, one has to consider that it is a product for kids hence should be suited for kids.

It reflects the quality of the product, acts as a sales agent and advertising In conclusion, consumers are important to an organization and Adidas Corporation has ensured that it achieves consumer satisfaction and loyalty. To [...]

From the sports administration view the sale of match tickets to fans is one of the important ways of raising revenue and also helps in promoting sporting activities within the country.

As a result, there are no problems using the streaming audio service in all corners of the world due to its accessibility and extensive music library. The terms of Spotify are predictable for clients, and [...]

In the book, the authors clearly emphasize the power of the organization and the inability of the new entrants into the industry that could be severe competition to the entity.

The targeting strategy of this advertisement appears to stem from the correlation of the brand's image with the intended users' personal interests and life goals. Such a strategy enables Samsung to depict the value and [...]

Marketing segmentation refers to the act of putting prospective buyers into segments that are characterised by common business needs and demands.

The essay identified that the authors used a simple and effective structure to convey their perception of possible obstacles digital platforms can encounter in global expansion.

However, the cheapest and the most frequently selected offering implies $339 for a night. Similar to the previous case, the price includes the cheapest and the most expensive rooms.

In this case, introducing hamburgers to Tim Hortons will create value for the customers by providing them with a new and convenient way to get their burger fix.

Brands of the recent years have grasped the potential of surreal marketing, used both comedy and mystery as a tool for engaging with their audience. The use of colorful and weird advertisements creates a new [...]

The absurd video created is the object of research interest in this paper in terms of its effect on the popularity and sales of the Squatty Potty product.

At the beginning of the development of the company's strategy for entering a new market, it is necessary to create a new version of the brand for a new segment of consumers.

The strength of the American company lies in the innovative and flexible approach to creating products that withstand the tests and criticism of the target audience before entering the market.

The first company under consideration is the Coca Cola Company, and it is one of the world's largest enterprises producing the nonalcoholic beverage.

The company’s greater concern with the social and cultural problems, therefore, can be regarded as beneficial advertising techniques that influences consumer behavior.

Following the exploratory study, Vicale should have carried out more detailed and focused research to ensure the development of an effective market entry strategy to assure adequate preparedness and success. Additional research would also provide [...]

There are dangers in using celebrities and these include the high financial risk involved, the risk of negative publicity should the celebrity engage in negative behavior and the lack of strategic match between the brand's [...]

In the history of the German company SAP, as in a mirror, several eras of the global corporate informatization market are reflected.

Nevertheless, the advertising strategy that the firm has adopted through collusion with healthcare facilities in the UAE to increase its sales revenue of the NAN infant formula product is unlawful and unethical.

Through the combination of the above aspects of the vision and the mission, Sony Corporation aims at meeting specific needs of its stakeholders through development of better products.

However, the weaknesses of the company are the lack of an established reputation as a trustworthy vegetarian brand and a narrow target market that is hard to expand.

Advertising leads to the growth of demand by stimulating sales, and, therefore, plays a significant role in the turnover of goods, services, and production.

The most positive force for steel producers has become buyer power because of industrialization and the predominance of industrial production in the economy.

Some people regard a "do-it-yourself" character of products to be the main reason for the low popularity of The Home Depot in China.

This is because segmentation may result in the division of the market according to the needs of the buyers. When segmentation is carried out effectively, it increases sales and this will result in the growth [...]

Tenpin bowling is an industry on the surge due to a remarkable comeback of the sport and renewed interest from the young bowlers as well as the most recent attraction of entertainment bowling centers.

In the first part of the discussion the author leads to the significance of maximizing profits in the short and long run.

The first part is the overview of the case, second part is the SWOT analysis, third part is some questions and answers related to the case and the last part is recommendation.

Introduction stage of the product life cycle involves the implication of the marketing mix in such a way to establish a market and to build primary demand for the product.

McDonald's in Germany is a part of the successful chain of fast-food restaurants that closely follow the other American and the European model.

Successful marketing is one of the most important processes within an organization which allows the integration of the elements of a marketing program that will best achieve the objects of a company in a given [...]

Since then, the company has grown in several directions, introducing Masdar Clean Energy that participates in the creation and maintenance of renewable energy projects, and Masdar City, an example of sustainability and innovation.