Marketing Essay Examples and Topics. Page 3

The purpose of this research paper was to conduct a study on how firms in the movie theatre industry can achieve optimal market performance through market segmentation.

It also boosts the sales revenues from the brand and helps in brand growth Barbie was introduced to the market as a doll and has continued to grow and Mattel Corporation has introduced many other [...]

This question has been raised on the backdrop of the consequences of ambush marketing to the business ambushing the others, and the ones being ambushed.

This marketing plan highlights the present demand for real estate in Dubai and places Emaar in the context of the competition.

The immense success of the pair resulted in the firm going public in 1987 in the Australian Stock Exchange. In 1999, the retailer expanded its international growth further by entering the Singaporean market through a [...]

Vodafone Limited suggested that the company is the first mobile operator of the UK, which started its journey in 1985; however, for its innovation, investment and appreciated customer service, the company has turned into the [...]

The expansion of the company operations to the rest of the Gulf region and part of North Africa will ensure the increase in sales and profits.

This paper, therefore, analyzes the situation of BlackBerry Ltd in an attempt to identifying the possible problems, which has led to the decline of the company's share value, as well as recommending possible solutions to [...]

The philosophy of the company is "to be totally committed to producing the highest quality tea brands and make them accessible to everyone".

The process of incoming current consumers and prospective consumers is among the key competencies' of any company, a successful marketing communication mix will most likely contribute in boosting sales and revenues A company's communication mix [...]

The industry's growth has been stimulated by a number of factors, which include an increase in the consumers' purchasing power, especially amongst the young generation, and a rise in the level of inbound tourism.

According to Dunning, the concept entails the managerial and financial capabilities of the firm to survive in the given foreign market.

Four years is quite a long time for training and thus enough to instill the necessary skills in the minds of the student that are necessary for the nature of the jobs that are related [...]

One primary goal of the 4p's is simply to enable the manager make decisions that centers the 4p's precisely on the customer, just to clear values and generation of positive responses as far as marketing [...]

It is evidently clear that M&M's company utilizes differentiated marketing to target unique market segments and make distinct offers for each product it produces depending on the needs of the target markets.

Whichever means preferred to present the advertisement, the sellers or rather the producers of the advertised product must have the target audience in mind.

The primary focus of the marketing research technique adopted by The Body Shop in the Saudi Cosmetic market is to thoroughly understand the requirements and demand of this market and then reviewing Body Shop's product [...]

This should include the use of Microsoft website to publicize the entrance of retail stores in the United Kingdom market. To increase awareness of the retail stores and Microsoft products, there will be need for [...]

By carrying out a market research various significant aspects will be brought into light making it possible for a business to engage in strategic modification of its goods to fit the new markets it is [...]

Belch and Belch argue that it is a theory of marketing communication framework that acknowledges the value of all-inclusive arrangements that assess the tactical functions of a wide range of strategic areas of marketing such [...]

The fact is that the scaling back of operations within the U.S.combined with slow economic growth is indicative of a deterioration of consumer spending which makes establishing more Tesco locations within the country far from [...]

The main theme to be addressed is the fact that digital marketing presents opportunities and challenges to organisations. The study will list and explain the five element formula for digital marketing and provide a description [...]

The study will answer questions that relate to the strengths, weaknesses, opportunities and threats of the enterprise in relation to the pricing strategy that has been adopted by the firm.

The aim of the research was to determine the right marketing mix for price, promotion, product, and place for Yorkshire Tea to put it at a competitive edge with its key competitors by identifying and [...]

The current soaps in the market cannot absolutely eradicate the spread of communicable diseases, and hence the need for Herbal-care soaps.

Thus to this example in order to market the Kool-aid product in Australia, one has to consider that it is a product for kids hence should be suited for kids.

The article focuses on Coca-Cola company's defense of its pricing strategy that has come under heavy criticism by investors who allege that the company's pricing formula is acting as a 'spoiler' in the soft drinks [...]

Number of participants firms In a pure competitive market structure, the buyer does not have any effect on the price level of goods in the market.

Nike's employing influencer marketing was much more than marketing since athletes had a role in promotional materials and, in many cases, were the creators of the whole message and, in other circumstances, the entire product [...]

Sexuality and gender are intensely employed in marketing, with different advertisers utilizing either gender to send a specific message to the target population.

Specifically, by focusing on the development of a new business strategy due to the shift in the type of the target audience and the integration of social networking as the main product promotion tool.

The marketing orientation forgoes that principle, being aimed at learning the needs of the trade market and customers and delivering based on them. The marketing orientation does not go that far, focusing purely on the [...]

The main obstacle for natural gas transportation is the price: the transportation of the natural gas is much more expensive than oil.

In this report, the connection between eating patterns in New Zealand and the performance of multinational corporations such as Coca-Cola and McDonald's will be investigated and disclosed.

The first company under consideration is the Coca Cola Company, and it is one of the world's largest enterprises producing the nonalcoholic beverage.

The purpose of this report is to create the effective marketing communications plan that would enhance the success of Unilever's Nudie snack.

Most SMM marketing plans involve the following steps; engagement, content, and recognition/reward. These are the plans that firms entering SMM employ to be successful in SMM.

Whatever the strategy, the longing is to know the clients so the association can all the more likely serve them and not dismiss their requirements and needs. With the advancement of the organization, the organization's [...]

There are many laws they have to abide by, such as the Federal Law of Food Safety and the National Food Accreditation and Registration System.

Market segmentation is used by various companies to tailor their products and services to the target demographic or consumers who are thought to be most interested in these products and services.

Additionally, the company's high charges for their products decrease in DFW sales, and the lack of the company's awareness is a threat to its revenues.

The present marketing plan presents the Bossy Hair group profile as well as an overview of industry and situational analysis for the group.

To conclude, the example of Procter & Gamble Company that adopted the VMS in 2007 allows seeing how a conventional distribution channel evolves into the VMS.

The first part is the overview of the case, second part is the SWOT analysis, third part is some questions and answers related to the case and the last part is recommendation.

The study also brought the harmonization between the theory of relationship marketing and implementation of the relationship marketing."The relationship marketing strategy of the future is one that builds a desire".

The parties involved in conducting the research are the management of Coca Cola who would be responsible for introducing the wine product into the market.

For example, if the segmentation is being done for the retail sector, then the segmentation process might involve classifying the customers on the basis of goods and commodities being purchased, number of visits to the [...]

To build a comprehensive model relevant to Nigeria, one should analyze each of the factors in regards to the country's current business environment.

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.

The paper will specifically do an analysis of the marketing strategy of Volkswagen in China, especially during the recession in order to understand the importance of the Chinese market and the strategies to be taken [...]

The company has to know the characteristics of most likely individuals to purchase the watches. The market has to be divided into sections to meet the needs of the various target groups.

The purpose of this report is to analyze the company as well as the market where it operates within Saudi Arabia and to construct a marketing plan for Almarai's Laban dairy product brand for the [...]

According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.

Trinidad and Tobago is a country in South America that has a population that is diverse in terms of ethnicity. Trinidad and Tobago are one of the wealthiest countries in Latin America, but the recent [...]

Market positioning is defined as establishing a set of features and advantages that will help to single out the brand in consumers' perception.

One of the options that can contribute to the solution of the problem is car sharing. One of the strengths of the company is the color of the cars involved in the service.

In order to receive a high-contact service, a consumer is usually expected to go to the space of the service provider, in this case - a restaurant; as a result, the physical aspects of the [...]

Therefore, it is clear that the market perceives a substantial level of variation across the whole range of Pepsi and Coca-Cola soft drinks presented on the map.

This marketing plan presents international marketing and sales for Aldi S d, the German hard discounter retailer that intends to enter the Italian market because of the declining consumer power in Italy that has created [...]

For the case of the Johnson and Johnson Eye Care Company, the geographic segmentation should comprise attributes such as weather and market magnitude to market the product as cool and trendy to the customers.

In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]

In the case of the Drink-At-Home, Inc.those factors are the possibility of the final product not corresponding to the developers' conception and the possibility that the other companies develop a similar product faster.

According to Svensk Squash, squash is a popular sport in big cities in Sweden, but little is known about it in the local areas of the country.

The questions in the questionnaire focus on the attributes of the product that influence 'product liking'. Thus, the questions are relevant to the measurements of the research.

Reflecting on internal and external influences, it is important to establish the actual relationship between electronic word of mouth and consumer purchasing behavior among the Saudi Arabians.

It leads to the identification of needed markets, and the structuring of precise marketing strategies and objectives for each commodity that an organization intends to present to customers.

As a result, the number of automobiles on the Saudi Arabian market is approximately 9 million, a factor that facilitates the successful creation and development of car wash business in the region. 6 million cars, [...]

If the relationship between the customers and the company is short-term and capricious, the chances of timely and honest communication are low.

In an effort to achieve the desired level of personal development, it is important for one to take into account the concept of culture. The resultant effect is that the students are able to fit [...]

In its effort to enter the new market, the management of the firm will incorporate the concept of penetration pricing strategy.

6% in 2012 and GDP per capita was $547 in 2010; however, income from exports contributed 50% of the national GDP; however, the next table shows more information: 2008 2009 2010 2011 2012 GDP Annual [...]

In a bid to market its products successfully in the Chinese market, L'Oreal has adopted the concept of localisation in its marketing processes.

This was one of the company's major faults which led to the international scandal and boycott of Nestle's products in Third World countries.

The management of this firm has been keen on adopting new market trends, which has ensured that the firm remains relevant in this industry.

It is based on this that this project will attempt to establish an online social media marketing campaign for the company that encompasses a wide variety of online social media platforms in order to penetrate [...]

The main aim of this study was to determine the factors that affect the consumption of cosmetic products in the male population.

It also comprises the decisions the management make in the implementation of the positioning strategy and in line with the achievement of the company's overall objectives.

Some of the challenges that the organization has encountered include lack of satisfaction in products and services, lack of matching between the price and the quality, unavailability of the products during when clients need them.

The positive affects of globalization include the fact that together with many other industries, the automobile industry has also become open to the whole world and this has resulted in the business of Ford Motor [...]

According to company representatives the actions of counterfeiters is damaging to the reputation of the company and will erode confidence in the Burberry brand in the long run.

Thus, it is necessary to evaluate the physical qualities and functions of the developing product according to their attractiveness for the target audience and possibilities of the company to produce the product of such a [...]

This problem is significant since brand development and brand management encompass one of the important aspects for making an organization gain global competitive advantage Purpose of study The purpose of this study is to aid [...]

The Apple Company has grown to become one of the most recognized brands in the world. The brands of the company are easily identifiable in the market, and many people are willing to re-buy from [...]

The main products that the firm deals in are the sale of sports, theater and concert tickets in the country. The two founders identified a gap in the market of ticket sales following a personal [...]

The marketing strategies of the company in Kenya aim assisting the organization to maintain leadership in the market due to the low population and stiff competition.

A strand of economic literature demonstrates that in many situations government intervention in a free-market economy materializes from the failure of the private sector to streamline the markets, and from government urge to protect investors [...]

The limitation associated to Vicky Company is lack of wide variety of products in the market and therefore the company needs to introduce more products to the market.

One reasons, as to why the Citicorp and travelers merger was considered important in the financial industry of the United States was because this merger would create "a financial supermarket hence increasing the economies of [...]

E-marketing relates to the use of modern technologies and media available in the digital age to attract and retain potential fans and sponsors for the purpose of generating profit.

From the sports administration view the sale of match tickets to fans is one of the important ways of raising revenue and also helps in promoting sporting activities within the country.

Some people realize that their visits to the park are a single opportunity and try to take as much as possible from it.

By understanding the positioning of Yves Saint Laurent's red lipsticks, it is easier to find the main competitors of the brand and check the performance of the company.

For Vice to tackle this challenge, it has to ensure that it adapts to the changing needs of the consumers to avoid them migrating to other digital platforms.

The starting price is at 90 USD, and the production is estimated to be launched in November, 2022. The product positions itself as a relative novelty in the food carrier sector, offering a functionality that [...]

The volume or pace of production, the degree of labor expertise required, the level of automation, and the number of raw materials and finished goods inventory on the assembly line in San Francisco and China [...]

Marketing segmentation refers to the act of putting prospective buyers into segments that are characterised by common business needs and demands.

In Singapore, nodding the head is a prevalent method of nonverbal communication; nonetheless, body language is modest, with movements constrained and uncommon.

Thus, a lack of IHRM strategies for using and managing these skill sets and knowledge to build a competitive advantage is another challenge for NM's entry into the international environment.

Secondly, Apple compensates for the lack of a clear marketing communication strategy on social media with the active involvement of key figures within the company.

It makes BMW's sales ratings even higher, along with the quality of the goods and the productive capacity of the organization. Moreover, the average income of the population of China also contributes to the popularity [...]

The aim of the analysis is to define the optimal mix of factors for a given market segment at a given point in time and determine the differences between the current and the desired state.

The sphere of law is connected to almost all aspects of life, and in marketing, acting against the law and ethical rules can be punishable.

From this, it can be concluded that the iPhone has high strength in the industry sector of the market, and the current business strategies of the conglomerate allow the company to strengthen its position stronger.

The Polish market is relatively new for the company, since Glovo started its activities in 2019, and this period is optimal for evaluating and adjusting the marketing strategy. This report provides information on the main [...]

The company’s greater concern with the social and cultural problems, therefore, can be regarded as beneficial advertising techniques that influences consumer behavior.

The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.

Emirates Airline (also known as Emirates) is a Dubai-based airline company that was founded in the year 1985 by United Arab Emirates (UAE) government.

Representatives from Samsung and Apple will be the first one to admit that both companies needed each other to survive.

When a company produces only one product or product line and promotes it to all customers with a single marketing mix; also referred to as mass marketing.

This is because these factors have different impacts depending on the type of business and the sector in which the business is in, and also depending on the size of the business.

Packaged cookie market in the US is in two categories: cracker and cookie manufacturing. This market was estimated at $3.3 billion in 2008 by AIB International.

In order to understand how happiness and well being are associated with the promotional values of the two services, it is essential to look at a series of models and theories on happiness and consumption.

The aim of this market research is to analyze the Sand and Sky skincare business, its position, and differentiation tactics of entering the Indian market, as well as the possible social and cultural barriers and [...]

Colgate-Palmolive is a company that values the medical soundness of the effects its products have. The first value expresses the company's desire to improve its production in a manner that is not harming nature and [...]

The company diversified itself through advertising and the introduction of new products to meet the needs of the customers. The company has grown to produce a variety of products and it is one of the [...]

Dynamic price is typical for e-commerce as it allows companies to respond to changes and market fluctuations."The forces of supply and demand are leading variables that dictate pricing.

The needs and requirements of the customers are identified and classified into a planning matrix known as the "House of Quality".

However, the target market of the Wii is much more diverse and broad as compared to other gaming consoles as it targets the young as well as the older generation of gamers in the market.

In addition to which the risk of eBay failing in a new market is minimized substantially by acquisition as the business was already established.

The purpose of the venture is to develop and market a new brand of toothpaste. The patent for the chemical will be sold to the new venture.