Marketing Essay Examples and Topics. Page 9

The specific topics explored included customer experience at B&N, the possibility of the firm launching a bar at the retail store, and critical success factors for the bookstore chain.

The rise has failed to implement a system that delivers excellent customer service to fulfill its brand promises. The rise may lose its market share to poor customer service.

In the business article published in the Financial Times newspaper, accessible in the https://www.ft.com website, FT Reporters examines various internal environmental issues that influence the operations of McDonald's in its home and overseas markets.

Using the cases of Amazon and Zappos, this author maintains that satisfying clients via better services can change their perceptions of an organisation's products and services to the extent of making voluntary purchasing decisions. Those [...]

First of all, the article generally elaborates on the notion of customer relationship management, which is defined as "the process of predicting customer behavior and selecting actions to influence that behavior to benefit the company".

The retail market is one of the largest ones presented in Dubai and the UAE. Although the complete classification of the types of stores present in Dubai is unavailable, it is possible to analyze the [...]

However, they fail to understand that being successful in the global market requires companies to translate their strategy implemented in the domestic market to a new environment with different cultural and linguistic values.

Dreze and Nunes pay attention to the method of differentiating travellers by status and argue that "the influence of tier size" can have a positive effect on interest in a certain company.

The article by Meler and MagaS explores the links between sustainable marketing and sustainable development. Sustainable marketing contributes to sustainable development by striving to balance the costs of production and consumption through spreading ideas.

As such, a significant part of marketing is understanding the contemporary strategies and evaluating their success. Marketing that is aimed at engaging in convincing the customers directly is essential to the introduction of new products.

It is the primary tool a company has that can affect the perception of the company and its products by consumers, and so it significantly contributes to the popularity of a product or service, especially [...]

As the key criterion of influence, this work will consider product impact that is one of the most strong forms of attracting consumer interest to the goods of a certain category.

The understanding of the stages of the CDM process amplifies the power of influence and is capable of developing many different ways of directing customers' attention to a product a company wants to sell.

Novikova notes that the establishment of such a system requires the determination of customers' needs, the identification of the data along with the means of its protection, and the development of a structure.

As for the method of measuring performance, the report highlights the importance of such factors as the volume of sales and customer feedback.

While the possibility of purchasing goods for a lower price may seem attractive to many potential customers, the extent of actual usage depends on the amount of time and effort required for such a deal.

A personal stylist considers a customer's requests and makes up outfits out of the items available in stock. Thus, a customer may be more likely to return to the store and recommend it to friends [...]

Through using the earlier pre-orders sales reports, it is clear that the Apple Watch pricing is and will be guided by the basis of the 80/20 price rule.

The authors also think that the holistic experiences of a customer with the business affect their social and spiritual responses as well as sensory elements and hence have an effect on all interactions between the [...]

Online marketers use the Internet to deliver appropriate messages and promotional ideas to different consumer groups. Computer and writing skills will be necessary due to the nature of social marketing.

The central theme of Levitt's article is the importance for companies to be customer-oriented instead of product-oriented. The way to be such a company is to recognize the needs of the customers as the main [...]

To stand up in the crowd, the marketers' of the product using brand endorsers" "According to McCracken, endorsers can leverage their own popularity to create positive associations for brands in the minds of consumers.

This is advised by the distance between them, and the fact that they both target broadly the same customers; business travelers and golfers.

Hence, online grocery delivery is expected to act as a marketing strategy for Amazon's line of products and also improve the competitive potential of the company.

Some of the key issues addressed in this chapter include the expectation of customers in regards to services being offered and the perception of customers.

On the one hand, it urges the potential clients to open the bottle of the drink; thus, it is a call to action.

For instance, in the past, personal sellers had to constantly communicate with their clients, and, while the relationships between the seller and the customer probably could be friendly in many cases, the sellers would still [...]

I agree with Jacqueline that a successful loyalty program always adds value to the primary business of the company and is consistent with its brand and vision.

It is critical to inform the customers about the upsides of becoming a loyal client and expose them to the real value of being a part of the rewards program.

This research paper explores a number of themes in the role of secondary data in marketing research. The emphasis is on offering the specific organisation with past and cotemporary data about the consumer, industry, and [...]

However, in order to make Company W able to obtain the most profit from its sales and gain a competitive advantage, it is critical to pay attention to individual differences that define its targeted population [...]

When serving customers, how a staff relates to the customer and other stakeholders in the organization matters a lot, as this forms the core of how the customer may rate the organization and the overall [...]

The main objective of this position is ensuring satisfaction of the customers according to the ability of the business and I would ask my supervisor a couple of questions in order to understand my role [...]

The additional purpose of the focus group is to find out the preferences of the students and their feelings about the use of social media.

The second last section of the report focused on the shortcomings of loyalty cards to consumers and they included gradual price increases, a phenomenon of exclusivity, and disincentives for consumers.

As such, this paper will attempt to answer the question: are loyalty programs still an effective method of maintaining consumer patronage in the current airline industry?

This is the first sentence Raymond said to me when we first met at Neiman Marcus, and also the first sentence he said at the beginning of our interview.

The largest oil fields in the world have been discovered in Saudi Arabia and these are now operated and controlled by Saudi Aramco, now fully-owned by the government of the Kingdom of Saudi Arabia.

The creativity of the products remains the best way to beat the market competition. It is essential to induce creativity on the side of customers in terms of the use of the products.

Decision making based on the needs and requirements of the target market can be beneficial to the organization if the management optimizes the linear programming model.

According to Peppers and Rogers, one of the strategies is to develop a genuine relationship with the customer by directing them to the right product even if such a product belongs to a business rival. [...]

This knowledge will make it easier for the business to have the most attractive prices in the region. The business strategy adopted by the small business should also be used to identify the best prices.

The main purpose of the paper is to define consistent and successful marketing strategies and methodologies to integrating top-selling products from XYZ Inc.into the Chinese market.

The conditions of the sea could not allow for the rice to remain dry and in good condition. This would need the firm to consider whether the target market would benefit from the new product [...]

Marketers use children to market and sell a variety of products and services. This will benefit the consumers since they will be able to get their desired product and services at ease.

Market share is the share of revenue, which estimates the share of income and value of units sold in a specified time period.

In the majority of cases, the firms use price skimming at the first stage of the product penetration to reduce prices at later stages.

The test-retest reliability is used to test whether the research results are similar if the same research is carried out under similar conditions. Content validation is used to check how the research contents relate to [...]

Seeing that the organization in question is relatively new and needs to get accustomed to the target market, as well as to explore the demands of the target customers, the niche strategy seems to be [...]

This is the aim of CRM, to monitor customer behavior so that firms can deliver and meet their needs and wants over a course of time.

The issue to be addressed in this plan is the attraction of extra demographic groups, and if possible, subsidiarily differentiation of this product from the chief competitor's and other competitors'.

The case study focuses on the effect of the decline in the demand for the company's products and services. The Greyson Company can supply the missile needs of the Bush Government during the Iraq War.

The extent of achievement needed helps the business to know if it is on the right path of attaining the set goals. Goals should be set to create a difference in the company that helps [...]

As revealed by Chaffey et al, the target market should have the access to internet services, since web marketing necessities the use of the internet.

This then decides to stop the competition a sound one, and the company would continue to enjoy the many benefits of being a monopoly.

This aspect might have adverse effects on the reputation of the salesperson, and hence the performance of the organisation with regard to generating sales.

The policy of the company about the pricing of products has not been favorable to the sales reps. The company has fixed prices, which the sales reps should follow.

The ethnocentric pricing policy requires organizations to charge the same price for products and services regardless of where the consumers are situated. Poly-centric pricing allows managers of organizations to charge any price they view as [...]

Research suggests that Foot Locker UK should focus on millennials and generation Z in its marketing efforts, highlighting the brand’s global nature.

The continued use of modern technologies such as videoconferencing is also reducing the level of business travel. According to many airline marketing executives, the future of Frequent Flyer Programs will offer quality data to different [...]

Marketing is a tool that is used to inform the consumers about the presence and benefits of a product in the market.

The core strategy of differentiating "this and that" from its competitors is incredible since it promotes the uniqueness of the product.

The full-cost traditional service is appropriate for large international airports, where customers are interested in the quality and types of the provided services. A low-cost service is appropriate for domestic airports in order to guarantee [...]

The goal of offering low-cost flights is to hasten growth and ability to counter intensive competition in the Australian airline market.

Under the variable component "place", we have distribution channels and coverage which determine how the product reaches the market and eventually to the customer.

Personally I, as a marketing student, support the contents of the article and the arguments of the author due to several reasons, for instance, effective application of the Strength Weakness Opportunity Threat analysis.

Dietrich Mateschitz, the founder of Red Bull Company, has experienced enormous success over the year, since his entry in the beverage industry.

The structure of this industry was changing in the 1980s, and this was demanding a new approach in managing the market.

While considering the movement of products from the point of production of goods to the potential consumers, it is purposeful to refer to the role of physical distribution, which is closely associated with logistics.

The marketing strategy that is used by the business is that of relationship marketing. Another example of this appeal is that of Heineken, "And the world will be one".

On the flip side, the Chinese are proud of their language and use it both formally and informally. It is easy to find the material and infrastructural support to make and sell products in China.

8, Yr 3: 46% X 882= 405. 2, Yr 5: 46% X 2702= 1242.

The interview is to be properly developed, the questions are to be directed at understanding why people still refuse to use the services of the company and to buy their products rather than search for [...]

Him: My name is Rob Small, and I am the Marketing Manager at Apple Inc. Besides, I monitor the progress in my department, so that I can gauge success.

The rise in fraudulent activities in the banks, the increasing need for entertainment in the country among other emerging trends have seen the need for innovation and creativity be on the rise.

Consumers in the past have been victims of buying products that are not up to standards, which pose a great risk to the health of consumers. Also, they raise the minimum drinking age to reduce [...]

For lack of any additional information about the competition, we could safely assume that the competitors are in the early stages of product development and it could take them up to 5 years to launch [...]

Firms utilize core value propositions to target consumers, who could advantage them most by using the company's goods, and this assists to preserve a constant flow profits; the idyllic value proposition is succinct and calls [...]

I want to believe that my decision to buy some production of the chosen group is one of the ways to become happier. I want to know that my purchases can be appreciated by the [...]

When a firm takes advantage of the characteristics of a stereotyped group to advertise its product, the message will be received differently.

Potential customers are deemed to notice the company's image through the letter heads of the company's invoices. The letter heads will have the company's logo and the company's location and address on any printed material.

The campaign was launched to make sure Motorola is the product of preference for new and existing purchases, and build external marketers or distributors of Motorola's products.

This article has described the role of technology in business. This has been emphasized, and when marketers read this article, they get to know the place of technology in business.

Employees will be trained and guided to embrace the use of the internet. The third stage will be applied to reinforce the utilization of the website.

It also addresses the case on how to improve the financial status of the company and those planning to join the industry.

As it is mentioned above, the Al Rawabi Company has several competitors in the territory of the UAE. It would be proper to mention that the target market of the Al Rawabi Company consists predominately [...]

Phillip Kotler, one of the most respected scholars in the field of marketing defines marketing as "the science and art of exploring, creating, and delivering value to satisfy the needs of a target market for [...]

This is normally determined by the nature of information required from the respondents and the kind of access the researcher has to them.

The objectives of the study: To examine the impact of companies' messages on consumer behaviour; To explore the influence of people's messages on consumer behaviour; To compare the influence of Facebook, Instagram, and Twitter.

The advantage of this technology is in rapid processing of big data sets and the ability to categorize information both statistically and thematically.

The first and foremost aim of marketing implies spreading knowledge about the value of a product and raising awareness with the purpose of selling it to consumers.

Low- and middle-class customers are less likely to be affected by price changes in these categories of products, as they would usually avoid buying luxury products and houses altogether. Low-income customers, on the other hand, [...]

Such factors include the desired standards that consumers hold, the facets that influence the creation of customer's anticipations, and the best means of meeting or exceeding the expectations of clients.

For the successful introduction of a new product to the market, it is required to calculate the necessary parameters of supply and demand in advance.

Evaluation of the effectiveness of individual advertising or marketing approaches is one of the elements of assessing the efficiency of a company's marketing strategy in general.

This is attributable to the fact that the price elasticity of demand of products enables the organization to assess the effect of the variation of costs on the sales proceeds.

Time is a utility, which relates to the right planning so that the supply of particular products occurs at a period when the demand is high.

The seasonal naive method allows utilizing the previous time of the year's numbers, and the drift method relies on "the average change seen in the historical data".

In the MSNBC interview with Bob Prosen, the concept of the methodological price increase was discussed. The given example illustrates the importance of open communication and trust in the workplace.

Due to the recurring recession and the poor economic conditions all over the world, it has become pertinent for all the supermarkets and hypermarkets to be competitive. The loyalty cards present a platform for the [...]

However, it is possible to say that the demand for media and telecommunications products is more elastic in the short term.

In contrast to hyperreality, simulation reflects a mixture of reality and representation and, therefore, it is impossible to define where the real begins and where the false image is represented.

The highest score can be found in the commitment section which means that respondents notice the practical effort their companies do to maintain their collaboration with the partner.

The approach is used to monitor the decision-making processes of consumers and the brain parts involved. Whenever conducting marketing research, it is appropriate to consider various issues such as the worth of the study and [...]

The stories of the companies and the people who managed to find their own formulas for rapid success belong to the number of the most popular topics for discussion among people connected to media.

In the modern world, during the information age, as communication becomes more and more important for every aspect of individual lives as well as historical processes, there is a growing recognition of the need to [...]

The creator of the Subway brand defined the essential values of the company. He claimed that the quality of the food and outstanding customer service should be the key strengths of the company.

To assess the marketing strategy of the firm, one must look at the company's competitive advantages and evaluate the roles of intangibility, heterogeneity, inseparability, and perishability of the services the business provides.

The best research process to be used by the orchard is descriptive research because they are trying to target a particular market and analyze a customer category.

On the other hand, reasonable arguments and critical attitude of the character would appeal to a segment of the audience unfamiliar with the product's profile.

It "registers the societal co-presence of sameness and difference.the universal and the particular, and homogeneity and heterogeneity". The Coca-Cola Company is one of the most famous and biggest corporations in the carbonated soda drink industry.

Developing the effective marketing campaign strategy is a highly sensitive task that includes many important steps such as defining its main objectives, analysing target audience and its needs, inventing the ways of how to incorporate [...]

The website launch is intended to symbolize the introduction of the new establishment of the Dubai hospitality industry. The chosen subject is about how the QE2 will attract new clients to buy real estate on [...]

In this regard, it may affect the demand for the company's products and the nature of competitive rivalry in its business environment.

The benefits of the use of algorithms are numerous, as they help to distinguish between the primary and the secondary objectives.

The type of the medium used in the advertisement and the influence of the used testimonials impacts strongly on the reliability of the product campaign.

As the target audience of the product is the elitist audience, the product needs to not only satisfy the demand for high quality but also comply with other standards of the prestigious merchandise.

To attract the customers, a pull strategy has to be devised so as the customers are able to associate themselves with the products and can get them at any retailer or wholesaler.

Therefore, when an MNE is entering the market, it is important for it to be able to "speak the same language" as its customer in a direct and literal sense.

First, the word "guaranteed" is prone to misinterpretation: while the results obviously depend on the human factor, such as the persistence of the customers, the wording of the advertisement will likely be ruled out as [...]