Marketing Essay Examples and Topics. Page 9

3,265 samples

Network Synergy Capacity in Service Marketing

When providing items to the store, the supplier behaves in a manner that is reflected in the research model. A commitment to the highest quality service is also an integral part of marketing.
  • Pages: 2
  • Words: 634

The Ecosia Platform’s Marketing Strategy

Secondly, Ecosia pays great attention to the development of social networks and the popularization of the idea of planting trees. For example, Ecosia may consider a joint project with the plant-based company Beyond meat, which [...]
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1369

Emirates NBD and Jumeirah Group’s Marketing Strategies

These companies effectively use social media marketing, content marketing, and vlogging to attract and retain their customers through posts that showcase their products and services to interested buyers.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 927

The Wunderman Thompson Firm’s Market Research Interview

In its role as a market research firm, Wunderman Thompson Agency primarily researches what motivates consumers and what motivates brands through a rigorous and multifaceted research methodology to pinpoint the characteristics a brand must possess, [...]
  • Pages: 2
  • Words: 590

Emerging Markets: Opportunities and Development

The market can demonstrate the social and moral values of those companies that will be the first to occupy it and continue to manage it until competition grows.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 561

The Amazon Firm’s Marketing and Sustainability

With Amazon, the idea is that the company always interacts with industry experts and stakeholders to understand how the existing operations could be improved further.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 596

The Lean Sigma Six Model Strategy

I wholeheartedly concur with Brian's assessment that the COVID-19 outbreak in 2020 brought to the attention of the financial media, academics, and bankers the difficulties that can arise when attempting to measure inflation amid a [...]
  • Pages: 1
  • Words: 290

Obstacles to Globalizing a Digital Platform

The essay identified that the authors used a simple and effective structure to convey their perception of possible obstacles digital platforms can encounter in global expansion.
  • Pages: 1
  • Words: 317

Tesla Inc.’s Strategies for Competitive Advantage

Thus, the introduction of unique goods and services has to be a "number one" strategy for Tesla. Such steps as the analysis of the field, communication with people, and the evaluation of recent technological achievements [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 310

The Online Market in China: Entering Plan

Considering the topic of how to enter the Chinese online market, Russian investors and businessmen should study certain subtleties of the local mentality and popular applications among consumers.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 490

Evaluating and Developing a Marketing Strategy

Through the combination of the above attributes of strategy and marketing, Novo Nordisk has managed to launch additional products in the market that are intended to treat diabetes and obesity.
  • Subjects: Strategic Marketing
  • Pages: 6
  • Words: 1693

The Toms Firm’s Sustainability Profile Analysis

For instance, it was liaising with FutureSwitch to promote innovation and ensure that the final products were capable of protecting the environment and meeting the demands of the customers.
  • Pages: 4
  • Words: 1135

The Starbucks Brand’s Ad Marketing

Overall, the ad marketing discussed in this paper shows how Starbucks utilises creativity and behavioural segmentation to drive sales, establish a brand image, and increase customer loyalty.
  • Pages: 1
  • Words: 288

Newark Emergency Services for Families’ Marketing Plan

The coordination among teams in the various stations fosters effectively addressing the needs of the families, mainly short-term housing and skills training fit to secure employment. To assist in the transition of families and individuals [...]
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2569

Marketing Strategy of the Accenture Company

In conclusion, using these steps, a communication channel between potential clients and the company will be established, allowing it to sell its services successfully.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 284

The Tim Hortons Company’s Marketing Plan

In this case, introducing hamburgers to Tim Hortons will create value for the customers by providing them with a new and convenient way to get their burger fix.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1105

Emerging Markets for International Businesses

However, the lack of strong intellectual property protection laws in emerging economies is problematic to international businesses as their product can be copied.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 625

Licensing and Franchising in Business Management

On the contrary, franchising requires the franchisor to authorize a franchisee to use a process, brand name, and business model for a certain feel to do business. Franchising requires the franchiser to offer complete support [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 599

How a Company Selects a Segmentation Strategy

The B2C tourism company will most likely choose the demographic segmentation strategy since it allows for determining a broader range of specific customer characteristics closely related to their spending behavior.
  • Pages: 1
  • Words: 373

Transforming Lives and Making a Difference

TOMS' revolutionary one-for-one approach has developed the business model that has contributed to the profitable success and transformed the lives of millions globally for the better. In this case, the market determines the price of [...]
  • Pages: 7
  • Words: 2000

Digital Marketing for SME Growth

The article, "Digital Marketing and the Potential for Financial Growth of Small and Medium-Sized Businesses," is about how digital marketing is increasingly crucial for identifying, attracting, and retaining clients in an e-commerce environment, especially for [...]
  • Pages: 2
  • Words: 574

Cultural Adaptations in International Business

When the product aligns with the expectations of the local culture, it is likely to penetrate the market easily. For a brand to successfully adapt to the international market without losing its identity, it is [...]
  • Subjects: International Marketing
  • Pages: 3
  • Words: 958

The Zappos Firm’s Sales Strategy

The company aims to constantly surprise its customers and puts much effort and money into providing the best possible customer service to win the loyalty of current and potential buyers.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 590

Advertisement and Sales: Injury Control and Safety Promotion

This implies that the more the organization spends creating advertisement posts, the higher the sales revenue generated. 9216, which implies that the sales of the organization can be obtained by multiplying the advertisement with the [...]
  • Pages: 2
  • Words: 556

The Coho Salmon Cake Product Marketing

The innovative aspect of the pastry will be rooted in the unique cooking and preparation process, which will preserve the benefits of the seafood and retains its special taste while delivering it in an interesting [...]
  • Subjects: Product Marketing
  • Pages: 9
  • Words: 2318

Market Analysis Task: Business Overview

The proposed business will function in the catering sector and provide services and products of Mexican cuisine in a more fast-food-oriented manner.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 603

The Wrinkle Cream Marketing and Pricing Policy

Since the effectiveness of the cream in the case is unique, I will recommend the company direct efforts to raise brand awareness and match the specialty products category.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 375

Tim Hortons Inc.’s Marketing Messaging

This paper will give actionable insights regarding the market research for Tim Hortens' ice cream cone project with diagnostic knowledge on the specific market that might impact the product and what that means for the [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 867

Is Marketing Analysis an Art or a Science?

Through the facts obtained by marketers about the state of the market, a detailed analysis can be conducted to track significant metrics and their impact on the business.
  • Pages: 1
  • Words: 307

The #DunkinAtHome Advertising Campaign Analysis

Dunkin' is among the best illustrations of a successful advertising campaign launched. The #DunkinAtHome campaign from Dunkin' is a brilliant example of imaginative and captivating advertising.
  • Pages: 1
  • Words: 284

NYU Langone Health: Strategic Marketing

Therefore, the introduction aims to observe the organization and product promoted in the strategic marketing proposal. Brand awareness is essential for the acquisition of new clientele and the communication of the services an organization offers.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 1182

TransSprech: Marketing Strategy

The price is another essential factor; the company's service is not cheap, and it can be reasonable to create more affordable products to increase customer loyalty.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 305

The Harvey Norman Firm’s International Expansion

In this sense, it is assumed that France, a country of the European Union, will be the most appropriate choice for Harvey Norman, given the competitive advantage of the business and growing IT retailing industry [...]
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1777

The FCB Joburg and Toyota South Africa Marketing

In the article, the news is about how FCB Joburg and Toyota South Africa announcing the upcoming launch of the new generation of Corolla that will be the subject of a new campaign.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 552

Fraudulent Claims and Incomplete Product Content

By advocating for the details proposing the use of the product, nutrient manufacturers can influence the decision of the consumer towards buying their products.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 291

Marketing Strategies of A-Pharm Pharmaceutical Company

In support of this statement, it is also worth noting that the company offers discount promotions for the client's family members, which indicates the company's focus on large families with children.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 880

Multi-Channels vs. Omni-Channels

In contrast to the multi-channel model, this approach allows the company to use different channels for better communication with the target audience.
  • Pages: 2
  • Words: 598

Discussion Board Post: Brochure and Agency Awareness

Additionally, the brochures can help communicate the agency's success, boosting public trust and desire to take part in its activities. Third, I will include the agency's vision and mission statements to allow the audience to [...]
  • Pages: 1
  • Words: 326

Nike Inc.’s Marketing in the US and China

Companies utilize marketing to appeal to customers and overshadow competitors, and Nike is a brand with a strong marketing strategy. Overall, Nike's marketing appears well-organized and efficient due to the brand being one of the [...]
  • Pages: 1
  • Words: 371

The #LOTRLive Firm’s Marketing and Social Media Project

The Warner Bros corporation, the producer of most of the movie and video-games adaptations, holds strong positions on the market. However, spread of piracy, and social and political landscapes provide a space for improvement.#LOTRLive is [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 658

Non-Fungible Tokens and Marketing in Creative Industry

Interaction between fans and the artist is another factor that determines the value of NFTs in the creative industry. The utility is another factor that has emerged as a key parameter that determines the value [...]
  • Pages: 3
  • Words: 868

The “Run for Heart” Fundraising Event

For this reason, the organizers of this event felt the need to sensitize society on the diseases and raise funds to help children suffering from heart diseases receive the medication and care they need for [...]
  • Pages: 4
  • Words: 1423

Nestle: The Marketing Affairs

The case study is related to the marketing affairs of the transnational corporation Nestle and its strategy conducted in the Democratic Republic of the Congo.
  • Pages: 1
  • Words: 339

Sunrun: Strategic Approach to Capital Budgeting

One of them is the delays in planning and installation of solar technology caused by the urban infrastructure and landscape in the places where customers want to place the purchased products.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 552

Jolt Coffee’s New Categories of Commodities

Join Jolt Coffee and the regional entrepreneurial society for a ceremony in Austin, Hall 45, on Wednesday, July 27, at 2 p.m.to celebrate Jolt Coffee's launching of new categories of coffee, tea, and smoothie products [...]
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 358

Twitter and Its Benefits for Business

Twitter is a useful tool for reaching marketing objectives because social media is beneficial for companies of all sizes. This suggests that most brands have the chance to increase brand awareness and create a significant [...]
  • Pages: 1
  • Words: 275

Analysis of H&M Marketing Case Study

It is possible to explain the choice of the standard marketing strategy for promoting the production H&M sells with the same target audience the brand has online and offline.
  • Pages: 4
  • Words: 1183

The Caris Hair Salon Services Firm’s Marketing

They have been in the professional hair industry for more than 42 years and offer the brands that give stylists the chance to keep their clientele and exercise their creativity to the fullest.
  • Pages: 2
  • Words: 574

Social Media and Marketing: Discussion

According to the experience of the companies using Facebook for marketing, there are various ways to use the platform to build a strong community.
  • Pages: 1
  • Words: 375

The Lenovo Consumer Digital Journey

Currently, Lenovo sells a wide range of products in countries all over the world and is the world's leading manufacturer of PCs.
  • Subjects: Product Marketing
  • Pages: 9
  • Words: 2575

Monopolistic Competition Aspects

Products aimed at higher end consumers usually have a brighter and higher quality packaging and are placed on the shelves in the eye of the consumer.
  • Pages: 1
  • Words: 348

The AutiPal Project’s Digital Marketing Strategy

Marketing specialists with the representatives of the brand's culture should also define the brand's mission and openly show it in the media together with the values Then the marketing specialist, with the SMM manager, will [...]
  • Pages: 4
  • Words: 1084

Nissan Motors Entering the International Market

Thus, a lack of IHRM strategies for using and managing these skill sets and knowledge to build a competitive advantage is another challenge for NM's entry into the international environment.
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1215

Scent Marketing in Urgent Care Units

The purpose of this report is to create an overview of how scent marketing works in businesses, its growing commercial demand, and its application in the healthcare industry.
  • Pages: 5
  • Words: 1368

Forbidden City: Launching a Craft Beer in China

Le felt that the entrance of foreign brands into the Chinese and Asian markets, in general, compelled the company to manufacture a local brand to cement its position.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 306

How Danone Can Reenter the Chinese Market

There are three basic strategies for entering the Chinese market, including exporting through a Hong Kong intermediary, distributing through direct channels in China, and forming a joint venture. For Danone, it is feasible to emphasize [...]
  • Subjects: International Marketing
  • Pages: 1
  • Words: 351

Role of Twitter in Rising of Nike Customer Base

Moreover, a valuable aspect can be more significant interaction with the audience through various surveys and interaction with responses, which will increase the engagement and loyalty of users of the social network. Simultaneous posting of [...]
  • Pages: 1
  • Words: 329

Market Efficiency and Externalities

Also known as externalities, these unpaid factors result from the product's interaction with the neighboring communities, society, and the environmental system and illustrate the market efficiency hypothesis's limitations.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 311

Nebraska Tourism Commission’s Advertising Campaign

Therefore, the main emphasis of the advertising campaign is to call for a change in consumer behavior, stating well-known but unexciting facts about Nebraska to capture the attention of the audience.
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1387

Marketing Management Orientations and Differences

The marketing orientation forgoes that principle, being aimed at learning the needs of the trade market and customers and delivering based on them. The marketing orientation does not go that far, focusing purely on the [...]
  • Pages: 1
  • Words: 286

The Kernel Keto Firm’s Business Plan Analysis

Overall, Kernel Keto hopes to become one of the market leaders and establish its strategic position with a permanent base of loyal customers. Therefore, Kernel Keto will rely on the direct and wholesale types of [...]
  • Pages: 5
  • Words: 1711

Federation University Australia’s Marketing Strategy

It is proposed to increase the number of scholarship programs to encourage the best students. It is essential to consider the university's international nature and modern technologies that blur the boundaries for applicants.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 651

Kernel Keto’s Marketing Plan and Sales Strategy

However, as for healthy and low-calorie "appetizers," Kernel Keto bars will be one of the unique offers in the industry. Fifth, the location of the sellers and the premises for production are within "walking distance" [...]
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1169

The Colonized Coffee Business Blog Proposal

The selected business for the given scenario is Colonized Coffee, which aims to deliver a high-quality coffee product at lower costs in order to capitalize on and satisfy the needs of young coffee drinkers.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 836

Digital Marketing in Dubai During COVID-19

Research conducted by Haneef and Ansari on Dubai Expo 2020 unraveled the various digital marketing strategies employed in Dubai and the impacts of COVID-19 on marketing trends in the country.
  • Pages: 9
  • Words: 2462

The Colonized Coffee Instagram Campaign

Before investing in social media marketing, brands need to understand the social media objectives, useful sites, develop a banner ad, strategies to use, and the metrics to measure the success of the social media campaign.
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1144

Best Buy’s Recycling Service as Form Utility

Due to the focus on the requirements and demands of the audience, particularly the plight to make the process of recycling more accessible for the general population, Best Buy's new service is a prime example [...]
  • Pages: 1
  • Words: 291

Marketing Plan: Nike Case Study

In this paper, it was possible to identify the strengths and weaknesses of Nike, as well as business growth opportunities and external threats.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 904

The European Union and the US: Business Expansion Options

Exporting the new blood machine from the States to nations in the E.U.would be advantageous as manufacturing costs are slashed by half, and since the market in the E.U.is readily available, all the company would [...]
  • Subjects: International Marketing
  • Pages: 1
  • Words: 319

Worldwide Vegan Dairies: Digital Marketing

Of particular importance is the promotion of vegan cheese in Australia, where information technology is also developed and the culture of a vegetarian lifestyle is flourishing.
  • Pages: 14
  • Words: 3296

The Effect of Rating Scale Format on Response Styles

The research by Weijters, Cabooter and Schillewaert investigates the effect of the number of response categories and the labeling of response categories on misresponse, extreme response style, and the net acquiescence response style.
  • Pages: 4
  • Words: 332

Profitability and Break-Even

The average annual total assets for the business are $1,540,000, hence the return on assets ratio is 14.6%. The profitability based on return on assets shows the competitiveness of the business in the market.
  • Pages: 2
  • Words: 653

The Coca-Cola Company as a Milestone Project Topic

The corporation actively uses brands, financial strength, unsurpassed sales system, extensive geography of presence, talent, and commitment to its business to become more competitive and accelerate its growth."Coca-Cola" is an excellent choice for researching and [...]
  • Pages: 1
  • Words: 323

Birmingham and Solihull Women’s Aid’s Marketing

The paper made a detailed budget that applies to the marketing operation and the design of the appraisal. The charity raises awareness and advocates action against domestic abuse and promotes policies and best practices that [...]
  • Pages: 7
  • Words: 2220

Marketing Communication and Customer Relationship Management

In the marketing communication and customer relationship management module, I learned that corporations use various advertising and digital marketing methods like content marketing and social media marketing to transmit information about their goods and brands [...]
  • Pages: 2
  • Words: 636

Solar Powered Sunglasses Product Marketing

Accordingly, the first and main task at the moment is to cause addiction to this type of energy in society and the destruction of prejudices about the high cost.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 976

PepsiCo’s Novel Market Challenges

As the coronavirus pandemic continues and new global and local crises emerge, many commercial entities, especially those of the size of international corporations, face new businesses and supply chain challenges.
  • Pages: 1
  • Words: 286