The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.
What can you write in an essay on advertisement?
In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.
To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.
Advertisement Essay Structure
When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.
Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis. Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.
The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:
Select a topic. Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
Carry out research. Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.
Don’t hurry.
Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.
13 Advertising Essay Topics
As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.
Try one of the following advertising topics:
Should alcohol advertisements be banned entirely?
Nike feminist commercials and their significance to women.
How Coca-Cola commercials became a symbol of Christmas.
The advantages and disadvantages of Internet ads.
What is wrong with shampoo ads?
Advertising strategies on social media.
The adverse effects of violence in the media.
How does advertising affect children?
The ethical side of the advertising industry.
Marketing strategies in the political advertisement.
How does advertising affect the economy?
What are the main media and advertisement techniques of Netflix?
Unethical aspects of using women objectification in ads.
Hybrid marketing model as a way of reducing costs for a company.
Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.
Thus, Facebook can have such negative effects as privacy invasion, the destruction of relationships and it can even influence the development of society.
Although, Stay underscores that Facebook has a long way to go before it can be fully advantageous to businesses, the bottom line is that, the advent of Facebook has been of great importance to business [...]
The success of the product is in many ways pre-destined by the advertising strategy which the company uses. In this case, the application of sex in the advertisement is the best answer.
For instance, McDonald's company is one of the companies that have traditionally used the approach to attract more customers. This approach is quite effective in creating a positive appeal on various products because most people [...]
The purpose of the advertisement is to increase the popularity of the brand's anti-cavity toothpaste. Throughout the text, Crest Cool Mint Gel is referred to as the product recommended by the majority of professional dentists, [...]
The subtext of this advertisement is that a Company tries to force the relationship between Maddie and the products in attempting to stress that they can be trusted like Maddie.
The use of pictures and words to bring out the special features in any given computer and types of computers is therefore crucial in this type of advertisement because people have to see to be [...]
The Coca-Cola Company uses an image of the 'one and only' original beverage drinks manufacturer; the corporation's positioning is focused on the jovial inspiration of the customer.
The ultimate purpose of the Marlboro advertisement is to portray Marlboro cigarettes as the best in the country. The focal point of the Marlboro advertisement is the cowboys.
This essay looks at advertising in fashion and some of the ways used to make advertising in fashion successful. It suffices to mention that scholars have created a link between advertising in fashion and the [...]
It is effective due to the attention to the lifestyle and the choices people make day by day. The ads reflect the images of the brands and prove that people may pay more attention to [...]
The audience may be prompted to purchase the fragrance in order to mirror qualities that they like in the celebrity both within the ad and in their real lives.
However, Facebook involves mainly the use of text and graphics to communicate; it therefore lessens a child's time for social interaction and renders the child out of place in practical verbal communications and social skills.
The first impression is that of a young and beautiful couple sharing intimate moments, and along with the pictorial depiction of this aspect is the picture of the BMW car staring him right in the [...]
The video is marketing the Coca-Cola soda since all the participants are taking the product. All the young men and women on the video burst in joy and start dancing immediately after sipping from the [...]
Therefore, the following essay describes why ethics in advertising is an issue that requires increased attention, the types of advertising, and the benefits of advertising.
In the paper, the author discussed how the whole process of advertising and feminism is depicted in print advertisements. The common characteristic is the advertisements' illustration of feminism in the media.
Pemberton, the founder of the Coca-Cola Company and creator of the original formula of the world's most famous soft drink, designed the logo himself using the Spencerian script.
Consequently, the research questions are: 'Do some companies underestimate the importance of the social media?', and 'Does the social media has a vehement impact on the business' revenue, success and brand image?' The significant features [...]
The advertisement is carefully designed and executed to demonstrate that the success of Dwayne Johnson in wrestling attributes to his daily routine of drinking milk.
By suggesting that the drink is perfectly safe for children under 11 years old, the creators of the advertisement seek to show members of their purchasing-audience that their product is a healthier choice compared to [...]
In the modern world where every decision of the human being is influenced by the powerful media of advertisement, it is necessary to consider and undertake a semiotic analysis of the advertisements which would enlighten [...]
Even with the death of Milton Hershey in 1945, the corporation went on to introduce different products in order to maintain market dominance in the line of refreshments, sweets, and chocolates.
An example of a product that the AXE Company advertises using sexual appeal is the AXE deodorant. Therefore, the manner in which the two genders interact in the advert affects the message.
It is done with the primary aim to attract viewers attention to the body copy which goes directly after the headline and explains the nature of the product and its peculiarities.
Applying this technique implies that an advertisement uses strong, attractive words and phrases to show how good a product is in order to attract the audience's attention.
The association between a person and a brand creates a link between a celebrity and a company, which helps potential consumers to relate to the brand and be more inclined to purchase the products or [...]
The advertisement is a mediator in explaining to the viewers that mostly women forget their physical and emotional self, and become overly critical of themselves.
The slogan's memorable attribute makes it easy for customers to keep McDonald's food in their memory. The ad appeals to consumers' appetites, hunger, and desire for energy, expanding the company's consumer base.
Lastly, the Swoosh logo is engraved in the image to confirm that it is a Nike advertisement. The background to this is that the company's operations in the United Kingdom were almost paralyzed because of [...]
The analysis concentrates on characteristics including the colors, portrayed message, ad relevance to the target audience, ad set, characters in the ad, and the way the ad provokes the emotions of the audience and drives [...]
In order to launch a new dance school in the US, it would be necessary to analyze the market. Since its establishment in 1905, the institution has managed to offer training services to over 800 [...]
The advertising of the mango juice is meant to increase consumption, customer loyalty and the brand of KFF. The time that the product will be entering the market is essential in developing the sales.
In particular, it is necessary to show how the designers persuade the audience to purchase cigarettes, namely Chesterfield. In this case, one should speak about the credibility of the actor who promotes Chesterfield cigarettes.
In the advertising literature, international advertising is defined as the dissemination of a message made for some target audience for business purposes, and the target audience is spread over a number of countries.
This category of billboards are meant to inform and educate the public. Bulletin billboards are painted to fit the weather and are most effective in certain conditions.
As the world of online marketing continues to expand, and innovative ways of communicating with the target customers come to the fore, social media has withstood the onslaught of critics and emerged out strongly.
The realistic picture of the chicken products offers the benefits of acquiring the product. In terms of warranty, the realistic picture of the chicken product increases the demand for the Kentucky Fried Chicken products.
It is proved that targeted marketing and location-based marketing, in particular, helps to meet the needs of consumers and pay more attention to their personal information in order to choose the most appropriate services, discounts, [...]
This paper compares and contrasts the marketing and advertising strategies of Audi and BMW. This section of the paper evaluates the marketing strategies of Audi and BMW based on this marketing framework.
The strategy informs these consumers about the availability of the product in the market. Pepsi should use the best strategy in order to attract more consumers.
We have also partnered with the National Basketball Association to promote our brand in the sports sector and market our products to millions of basketball fans.
In the article The persuasion knowledge model: How people cope with persuasion by Friestad & Wright which was published in The Journal of Consumer Research in 1994, the main emphasis is put upon the role [...]
When proper ethics are applied in advertising, there is a certainty that public morality and the progress socially will not be gravely endangered in any way through the misuse of the media services.
The hotel encourages its guests and travelers to share their emotions, experiences, and stories about how it is to be in a relationship with a person of the same sex.
The problem caused by the presence of poisoned products in the market left the company with the only option of analyzing its communication strategy and having to streamline it to conform to friendly means of [...]
At the end of the ad, the creators claim that Juhayna's milk is the best in Egypt after Dondou. The message presented in the advertisement can influence the decision of mothers to stop breastfeeding, which [...]
To make matters even worse, most of the alcohol adverts tend to neglect references to the bad effects associated with the consumption making it look like an alternative to soft drinks.
Regarding the fact that images are one of the most frequently used tools to popularize different films and interest the audience, the given paper delves into the investigation of the poster devoted to the movie [...]
From magazines, to the television, to the internet, to the billboards; there is almost no limit to the ways in which teenagers are exposed to fashion advertisements.
The analysis has considered the textual and visual elements used to pass the messages to the targeted audience. The essence of this section, therefore, is to provide an in-depth understanding of the issue under investigation [...]
The centrality of the word, as well as the uniformity of the blue background, forces the viewer to notice it and probably remember it for a long time, given the jolt of transition.
It is no longer only about the aesthetical value of the flawless skin that comes with the mousse; it is also about the excitement and enjoyment of the product.
In the early days of the motion picture, images were recorded and stored in reels, which led to the development of the motion picture projector used to magnify the pictures consequentially on a screen.
Hence, it is clear that attitudes towards the product are quite different in the two regions and the advertisements employ these differences to promote Domino's Pizza.
However, the introduction of the dominant Reebok sign at the bottom of the advertisement heightens the tone of the advert and as such, urges the subjects of the target group to put doubts behind them [...]
This has largely been identified with the way the Gucci clothing is advertised to make the consumer feel that its products are classy and most cool in the fashion trends. In a nutshell, the teens [...]
The management of hospices in regions that are highly likely to be hit by a hurricane will plan to have enough supply of medicine and food among other necessities.
Marketers have realized the immense potential of the advertisements and the need to target them to the right audience. Ads add a sense of image and bonding to the product.
The phrase "Break Free" at the end of the video is the only words in the clip, and the commercial uses the slogan to capture the attention of the audience and draw a parallel between [...]
The advertisement provides both the visual and written messages to attract the audience to the product and evoke the desired associations which can be effective to stimulate the customer in choosing this product instead of [...]
The Coca Cola Company is one of the multinational firms that have learnt the art of passing communications to their clients in the form of advertisement.
Advertising of products of a company helps such a company increase awareness of the product in the market, making it familiar with the customers when they visit the market.
Image1: Strong hands and muscles The female body Representation of the female body is achieved through nudity. In contrast, the female body is represented as sexy, seductive, vulnerable, weak, and an object of pleasure.
Advertisements on TV have a negative effect on the lifestyles of children as they tend to affect their preferences. Banning of television advertisements aimed at children may not be the solution to changing their lifestyles.
In this essay, the development of a semiotic analysis will be the main focus to create a more comprehensive comprehension of the racial advertisement created by the Dove Company.
He shares a Wendy's Biggie Bag with a Wendy's employee to begin the scene of the advertisement. The image aims to raise public awareness of the lunch deal Wendy's is giving for $5 only and [...]
This is the promotion of tobacco products by the tobacco industry in the media. In the 1970s the development of color lithography was a boost to the tobacco advisement in the U.S.media.
In reality, the Internet is a field of endless opportunities for the creative advertisement campaigns because it facilitates the marketers' connections with all types of consumers and the opportunities for the research in the consumer [...]
For instance, slogans like "Just what the doctor ordered" serves to demonstrate appeals that challenge the health fears that may hamper successful penetration of the product to the market."The secret of life is in the [...]
The ad strongly appeals to the young audience with claims centered around stylish rebelliousness, toughness, and disobedience, best reflected in its slogan, 'Tough as You.' The target audience of the advertisement is young women and [...]
Such a place is the harmonizing point in the course of action of the encoder and the decoder, the effect of anxiety between the encoder's main intention and the decoder's interpretation strategies.
A false analogy is an informal fallacy, the purpose of which is to prove a point by creating and promoting comparison that is implausible. To compare animals and humans is irrational, but the ad is [...]
The image is widely represented in the media and shopping malls through massive advertising companies, innovative approach to marketing, and the whole experience of shopping with Gucci perfume stores.
At the same time, the influence of the attitude extends to the sphere of behavior and the development of a positive attitude towards the completed transaction.
His major contribution in the field of advertising was the belief that effective advertising was based on the ability of the advertiser to have enough information about the nature and type of the consumer.
The first seeks to publicize a product and convince the audience that the product is better than those of competitors. The second type of advertisement focuses on the image of the company and its reputation.
This was well captured in the DAX Hair Care advertisement which portrayed the symbol of perfection in the image of the beautiful user of the air product.
At the top left of the advert, Ticky writes, 'Ferrari-Faster, than the Tsunami.' At the bottom of the text, there is an additional expansion of the statement in terms of the vehicle's speed and its [...]
The move was utter ridicule of the urgency of the existing issues and diminished the severity and magnitude of why people go on streets to demand respect for the lives of minorities in the United [...]
Because the objective of the research study is to investigate the nature, number and variations of the English-American words introduced to Russian consumers when it comes to advertisements of Coca-Cola and Macdonald products the most [...]
Apart from creating a bond between the traders and the customers, the loyalty cards creates a platform for the traders to analyze and understand the shopping trends within a given area.
The straw itself is shown extended beyond the poster's spatial boundaries in the direction of one of the windows on the wall hence, creating a visual illusion, as if the apartment's resident is in fact [...]
Before defining the service and brand name of the dance school, it is important to know the definition of services, scope of services, stages of development and characteristic.
This is why sellers prefer to use any possible powers of persuasion and prove that people really want to buy something and, if the product will not be bought, it will be a significant loss. [...]
Facebook is perhaps the largest and most effective social site that has converted the world into a small village where people can interact, socialize, and exchange information and ideas and do business free of geographical [...]
The management believed that the firm was able to realize its objectives, given the kind of labor it had and the resources. The management of the firm made a decision to recall all its Lexus [...]
Employees can use new technology in the workplace for their own personal endeavours and this will lead to time wastage and therefore less productivity.
This is well demonstrated in the web page of the Double Cola Company, a web page that is committed to targeting and attracting the young audience of the high-end economic status.
Often, a fallacy occurs in the case of the negligent use of the induction method a minimal number of facts that have become the basis for generalization.
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