Free Advertising Essay Examples & Topics

Free Advertising Essay Examples & Topics

396 samples

The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.

What can you write in an essay on advertisement?

In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.

To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.

Advertisement Essay Structure

When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.

  • Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
  • Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis. Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
  • Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
  • Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.

The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:

  1. Select a topic. Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
  2. Carry out research. Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
  3. Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.

Don’t hurry.

Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.

13 Advertising Essay Topics

As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.

Try one of the following advertising topics:

  1. Should alcohol advertisements be banned entirely?
  2. Nike feminist commercials and their significance to women.
  3. How Coca-Cola commercials became a symbol of Christmas.
  4. The advantages and disadvantages of Internet ads.
  5. What is wrong with shampoo ads?
  6. Advertising strategies on social media.
  7. The adverse effects of violence in the media.
  8. How does advertising affect children?
  9. The ethical side of the advertising industry.
  10. Marketing strategies in the political advertisement.
  11. How does advertising affect the economy?
  12. What are the main media and advertisement techniques of Netflix?
  13. Unethical aspects of using women objectification in ads.
  14. Hybrid marketing model as a way of reducing costs for a company.

Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.

396 Best Essay Examples on Advertising

Sexual Imagery in Advertising

The success of the product is in many ways pre-destined by the advertising strategy which the company uses. In this case, the application of sex in the advertisement is the best answer.
  • Pages: 10
  • Words: 2653

McDonald’s Company: Bandwagon Technique

For instance, McDonald's company is one of the companies that have traditionally used the approach to attract more customers. This approach is quite effective in creating a positive appeal on various products because most people [...]
  • 5
  • Pages: 1
  • Words: 135

Coca-Cola: Advertisement Critique

The Coca-Cola Company uses an image of the 'one and only' original beverage drinks manufacturer; the corporation's positioning is focused on the jovial inspiration of the customer.
  • Pages: 7
  • Words: 1930

Facebook Essay

Talking to friends and relatives or family members is now possible with a single Facebook account which is a perfect platform to chat and communicate.
  • Pages: 2
  • Words: 585

Crest Toothpaste Advertisement’s Rhetorical Analysis

The purpose of the advertisement is to increase the popularity of the brand's anti-cavity toothpaste. Throughout the text, Crest Cool Mint Gel is referred to as the product recommended by the majority of professional dentists, [...]
  • Pages: 4
  • Words: 1201

The Adidas Break Free Ad Analysis Essay

The phrase "Break Free" at the end of the video is the only words in the clip, and the commercial uses the slogan to capture the attention of the audience and draw a parallel between [...]
  • Pages: 2
  • Words: 585

Advertisements of Chanel No. 5

The audience may be prompted to purchase the fragrance in order to mirror qualities that they like in the celebrity both within the ad and in their real lives.
  • Pages: 6
  • Words: 1743

Print and Broadcast Computer Advertisements

The use of pictures and words to bring out the special features in any given computer and types of computers is therefore crucial in this type of advertisement because people have to see to be [...]
  • 3
  • Pages: 5
  • Words: 1538

Water Advertisement

The waterfall in the background reinforces the psychological need for water and adds to the freshness of the advertisement and water itself.
  • 3
  • Pages: 2
  • Words: 563

Facebook Should Be Banned

Although, Stay underscores that Facebook has a long way to go before it can be fully advantageous to businesses, the bottom line is that, the advent of Facebook has been of great importance to business [...]
  • 4.3
  • Pages: 12
  • Words: 3209

Billboards

This category of billboards are meant to inform and educate the public. Bulletin billboards are painted to fit the weather and are most effective in certain conditions.
  • Pages: 5
  • Words: 1392

The BMW Advertisement Analysis

The first impression is that of a young and beautiful couple sharing intimate moments, and along with the pictorial depiction of this aspect is the picture of the BMW car staring him right in the [...]
  • Pages: 5
  • Words: 1739

McDonald’s ”I’m Lovin’ It”: The Illustration

The slogan's memorable attribute makes it easy for customers to keep McDonald's food in their memory. The ad appeals to consumers' appetites, hunger, and desire for energy, expanding the company's consumer base.
  • Pages: 3
  • Words: 846

“The Heart” Movie’s Poster Analysis

Regarding the fact that images are one of the most frequently used tools to popularize different films and interest the audience, the given paper delves into the investigation of the poster devoted to the movie [...]
  • Pages: 6
  • Words: 1677

Typography in Coca-Cola’s Advertisements

Pemberton, the founder of the Coca-Cola Company and creator of the original formula of the world's most famous soft drink, designed the logo himself using the Spencerian script.
  • Pages: 7
  • Words: 1819

Coca-Cola Company’s Advertising Effectiveness

It is effective due to the attention to the lifestyle and the choices people make day by day. The ads reflect the images of the brands and prove that people may pay more attention to [...]
  • Pages: 3
  • Words: 849

Feminism in Advertisements of the 1950s and Today

In the paper, the author discussed how the whole process of advertising and feminism is depicted in print advertisements. The common characteristic is the advertisements' illustration of feminism in the media.
  • 5
  • Pages: 9
  • Words: 2432

Gucci Perfume: Interior Design and Merchandising

The image is widely represented in the media and shopping malls through massive advertising companies, innovative approach to marketing, and the whole experience of shopping with Gucci perfume stores.
  • Pages: 3
  • Words: 753

Successful Advertising in Fashion

This essay looks at advertising in fashion and some of the ways used to make advertising in fashion successful. It suffices to mention that scholars have created a link between advertising in fashion and the [...]
  • Pages: 16
  • Words: 4469

7Up Advertisement Campaign

By suggesting that the drink is perfectly safe for children under 11 years old, the creators of the advertisement seek to show members of their purchasing-audience that their product is a healthier choice compared to [...]
  • 5
  • Pages: 2
  • Words: 561

Location-Based Marketing and Advertising

It is proved that targeted marketing and location-based marketing, in particular, helps to meet the needs of consumers and pay more attention to their personal information in order to choose the most appropriate services, discounts, [...]
  • 5
  • Pages: 6
  • Words: 1910

Advertising: Objectives and Tactics

The tactics that will be employed for each objective will be done on the backdrop of many considerations based the nature of the intended change, the target public, the outcome to be achieved, the amount [...]
  • Pages: 6
  • Words: 1728

Social Media and the Hospitality Industry

As the world of online marketing continues to expand, and innovative ways of communicating with the target customers come to the fore, social media has withstood the onslaught of critics and emerged out strongly.
  • Pages: 11
  • Words: 3093

Facebook’s Negative and Positive Effects on Children

However, Facebook involves mainly the use of text and graphics to communicate; it therefore lessens a child's time for social interaction and renders the child out of place in practical verbal communications and social skills.
  • 5
  • Pages: 3
  • Words: 1207

The iPad Air Pencil Advertising

Description of the ad The iPad Air Pencil television commercial of 2013 is one of the most successful television commercials of the recent time.
  • Pages: 3
  • Words: 564

Role of Ethics in Advertising

When proper ethics are applied in advertising, there is a certainty that public morality and the progress socially will not be gravely endangered in any way through the misuse of the media services.
  • Pages: 4
  • Words: 1108

Advertisement Review

The ultimate purpose of the Marlboro advertisement is to portray Marlboro cigarettes as the best in the country. The focal point of the Marlboro advertisement is the cowboys.
  • 3.5
  • Pages: 2
  • Words: 665

Advertising Analysis: Real Beauty Sketches by Dove

In reality, the Internet is a field of endless opportunities for the creative advertisement campaigns because it facilitates the marketers' connections with all types of consumers and the opportunities for the research in the consumer [...]
  • Pages: 5
  • Words: 1424

“Open that Coca-Cola”. Advertisement Analysis

The video is marketing the Coca-Cola soda since all the participants are taking the product. All the young men and women on the video burst in joy and start dancing immediately after sipping from the [...]
  • Pages: 2
  • Words: 581

International Advertising and Its Aspects

In the advertising literature, international advertising is defined as the dissemination of a message made for some target audience for business purposes, and the target audience is spread over a number of countries.
  • Pages: 25
  • Words: 5448

Coca-Cola Company: Multicultural Advertising

Over the years, the Coca-Cola Company has remodeled its slogans and ad campaigns to be in tune with the advancing multicultural society. In a thumbnail, multicultural advertising entails the globalization of markets and thus necessitates [...]
  • Pages: 2
  • Words: 644

BMW Company’s Advertising Strategies

The first seeks to publicize a product and convince the audience that the product is better than those of competitors. The second type of advertisement focuses on the image of the company and its reputation.
  • Pages: 4
  • Words: 1183

Ethics in Advertising and Its Importance

Therefore, the following essay describes why ethics in advertising is an issue that requires increased attention, the types of advertising, and the benefits of advertising.
  • Pages: 4
  • Words: 1153

PepsiCo Inc.’s Kendall Jenner Advertisement

The move was utter ridicule of the urgency of the existing issues and diminished the severity and magnitude of why people go on streets to demand respect for the lives of minorities in the United [...]
  • Pages: 8
  • Words: 2212

Advertisements Analysis and Comparison

It is understood, of course, that this suggestion contradicts the assumption that, due to the rise of Globalization, the qualitative aspects of people's consumerist behavior in different parts of the world grow increasingly unified.
  • Pages: 6
  • Words: 1663

Advertising Campaign for Mountain Dew

The strategy informs these consumers about the availability of the product in the market. Pepsi should use the best strategy in order to attract more consumers.
  • Pages: 2
  • Words: 595

Calvin Klein Advertising Strategy

For the case of the advertising campaign regarding the redeveloped perfume by Calvin Klein, Eternity, the perfumed was first presented as a female perfume.
  • Pages: 7
  • Words: 2270

Stuart Ewen on Advertising and Marketing

Thus, Ewen focuses on the necessity of influencing the consumers' behavior with manipulating the notions of 'human nature' and 'human instincts', determining the consumers' flexibility in relation to the advertisements provided.
  • Pages: 3
  • Words: 829

Representation of the Body in Advertising

Image1: Strong hands and muscles The female body Representation of the female body is achieved through nudity. In contrast, the female body is represented as sexy, seductive, vulnerable, weak, and an object of pleasure.
  • Pages: 2
  • Words: 625

The Crisis Communication in the Toyota Motors

The management believed that the firm was able to realize its objectives, given the kind of labor it had and the resources. The management of the firm made a decision to recall all its Lexus [...]
  • Pages: 8
  • Words: 2170

Cigarette Advertising

For instance, slogans like "Just what the doctor ordered" serves to demonstrate appeals that challenge the health fears that may hamper successful penetration of the product to the market."The secret of life is in the [...]
  • Pages: 4
  • Words: 1082

Ban on All Advertising of Alcohol

To make matters even worse, most of the alcohol adverts tend to neglect references to the bad effects associated with the consumption making it look like an alternative to soft drinks.
  • 4
  • Pages: 4
  • Words: 1238

Critical/Contextual Analysis

However, the introduction of the dominant Reebok sign at the bottom of the advertisement heightens the tone of the advert and as such, urges the subjects of the target group to put doubts behind them [...]
  • Pages: 7
  • Words: 2056

Effective Electronic Advertising

The first one is the position of the users of the MkISs in the organization, and the second is the use of a certain type of the MkISs.
  • Pages: 8
  • Words: 2239

Can Advertising to Children be Ethical?

This paper will argue that in spite of the negative impacts that are inherent in advertising to children, it is possible for marketers to engage in ethical advertising to children.
  • Pages: 5
  • Words: 1378

Rhetorical Analysis

This is well demonstrated in the web page of the Double Cola Company, a web page that is committed to targeting and attracting the young audience of the high-end economic status.
  • Pages: 3
  • Words: 903

Dove Company’s Advertising Analysis

The purpose of the analysis presented below is to determine whether the rhetorical methods employed by Dove in the commercial are effective.
  • Pages: 4
  • Words: 1152

Dove Ad Campaign for Real Beauty

The advertisement is a mediator in explaining to the viewers that mostly women forget their physical and emotional self, and become overly critical of themselves.
  • Pages: 6
  • Words: 1673

Communication Dilemma: Johnson & Johnson Tylenol Crisis

The problem caused by the presence of poisoned products in the market left the company with the only option of analyzing its communication strategy and having to streamline it to conform to friendly means of [...]
  • Pages: 6
  • Words: 1787

Sexually Oriented Adverts of AXE Deodoran

An example of a product that the AXE Company advertises using sexual appeal is the AXE deodorant. Therefore, the manner in which the two genders interact in the advert affects the message.
  • Pages: 5
  • Words: 1492

Garnier Company: Advertisement Analysis

The scenario in the advertisement is not complex and includes a narration about the quality of female hair and the company's contributions to great looks and a healthy style.
  • Pages: 2
  • Words: 640

Examples of Advertisements by Nike, KFC and Coca-Cola

Lastly, the Swoosh logo is engraved in the image to confirm that it is a Nike advertisement. The background to this is that the company's operations in the United Kingdom were almost paralyzed because of [...]
  • Pages: 4
  • Words: 1144

Logical Fallacies in Advertisement

A false analogy is an informal fallacy, the purpose of which is to prove a point by creating and promoting comparison that is implausible. To compare animals and humans is irrational, but the ad is [...]
  • Pages: 3
  • Words: 823

Motion Pictures and the Media

In the early days of the motion picture, images were recorded and stored in reels, which led to the development of the motion picture projector used to magnify the pictures consequentially on a screen.
  • Pages: 4
  • Words: 1348

The Advertising Industry Development

It is closely related to the growth of the business sector since it provides promotion of products and services to the masses. Mergers and acquisitions are therefore a norm in the global landscape of the [...]
  • Pages: 7
  • Words: 1837

Huckleberry Finn by Mark Twain

The book of Mark Twain is a classic, and has proven its worth over a century, which until now provides significance to its readers, hoping against hope that convention is thrown out the window once [...]
  • Pages: 8
  • Words: 2192

The Camel Brand: Tobacco Advertising

This paper examines the influence of the Camel cigarettes on customers and different aspects of the print advertisement of one of the oldest and the most prestigious brands of the tobacco in the world - [...]
  • Pages: 4
  • Words: 1178

Advertising for a New Dance School

Before defining the service and brand name of the dance school, it is important to know the definition of services, scope of services, stages of development and characteristic.
  • Pages: 16
  • Words: 4533

Role of Advertising in Launching a New Dance School

In order to launch a new dance school in the US, it would be necessary to analyze the market. Since its establishment in 1905, the institution has managed to offer training services to over 800 [...]
  • Pages: 2
  • Words: 639

Fear Appeals in Advertising

Fear appeals work when advertisers present a moderate amount of fear and a solution to the problem is present in the advertisement. A thorough elaboration of fear may interfere with the communication of the intended [...]
  • Pages: 3
  • Words: 864

Coca Cola Advertisement

Most of the communication in this advertisement is visual, and the subject of advertisement is repeatedly used throughout the advertisement. The context of this advert is also very essential in deriving the meaning of the [...]
  • 5
  • Pages: 4
  • Words: 1088

Marlboro Advertisement Analysis

This is because in marketing the larger the pool the greater the likelihood of making a sale. In the Marlboro Man advert, it is evident that use of text is quite limited.
  • Pages: 4
  • Words: 1083

Logical Fallacies in Advertising

Often, a fallacy occurs in the case of the negligent use of the induction method a minimal number of facts that have become the basis for generalization.
  • Pages: 6
  • Words: 1569

Print Advertising and Design Analysis

The answer is plain to create the atmosphere of the holiday, they organized both within the ad. And the text is not just an arrangement of words, but rather a transitional and smooth bringing, which [...]
  • Pages: 5
  • Words: 1177

“Moms Demand Action” Print Advertisement

The analysis concentrates on characteristics including the colors, portrayed message, ad relevance to the target audience, ad set, characters in the ad, and the way the ad provokes the emotions of the audience and drives [...]
  • Pages: 6
  • Words: 793

Gucci Company Advertising

This has largely been identified with the way the Gucci clothing is advertised to make the consumer feel that its products are classy and most cool in the fashion trends. In a nutshell, the teens [...]
  • Pages: 2
  • Words: 642

Teen Fashion Advertisement

From magazines, to the television, to the internet, to the billboards; there is almost no limit to the ways in which teenagers are exposed to fashion advertisements.
  • Pages: 4
  • Words: 1171

Construction of White Male Violence in Advertising

Most forms of communication in the contemporary world portray hegemonic masculinity as a construct of a powerful masculinity form that is defined and defines other femininity and masculinity fabrications. A significant portion of the course [...]
  • Pages: 5
  • Words: 1395

Advertisements: White Claw Hard Seltzer Pitch

The purpose of the advertisement is to increase sales and form a positive attitude towards the product. Fun" also strives to create in customers the feeling that this is not a harmful alcoholic drink, that [...]
  • Pages: 1
  • Words: 363

Advertising’ Damaging Effects in Society

Perhaps, it might be crucial to consider one of the worst impacts of advertising in society when it comes to wouldirect-to-consumer' advertisements on sensitive products such as drugs.
  • Pages: 2
  • Words: 666

Lexus Car Advertisement

The advertisement provides both the visual and written messages to attract the audience to the product and evoke the desired associations which can be effective to stimulate the customer in choosing this product instead of [...]
  • Pages: 3
  • Words: 847

7Up Advertisement Objective

The father is sitting closer to the son and they are engaged in the technical elements of the train on the table.
  • Pages: 2
  • Words: 234

Super Bowl Commercial Analysis

This means that the outcome of the advert depends on careful environment analysis and collective agreements between the shoppers and the advertisers.
  • 5
  • Pages: 3
  • Words: 867

Advertising Concept and Campaign

To begin with, it is vital to note that any form of advertising is meant to be appealing and attractive to the targeted audience.
  • Pages: 4
  • Words: 998

Advertising Personal Care Products

The pathos in the geisha black soap advertisement appeals to the emotions of regular customers and potential buyers. An image of the black soap itself is in the advertisement and is used to help the [...]
  • Pages: 3
  • Words: 878

A Semiotic Analysis of the Dove Racial Ad

In this essay, the development of a semiotic analysis will be the main focus to create a more comprehensive comprehension of the racial advertisement created by the Dove Company.
  • Pages: 8
  • Words: 2265
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