Marketing Essay Examples and Topics. Page 11

3,119 samples

Network Synergy Capacity in Service Marketing

When providing items to the store, the supplier behaves in a manner that is reflected in the research model. A commitment to the highest quality service is also an integral part of marketing.
  • Pages: 2
  • Words: 634

The Wunderman Thompson Firm’s Market Research Interview

In its role as a market research firm, Wunderman Thompson Agency primarily researches what motivates consumers and what motivates brands through a rigorous and multifaceted research methodology to pinpoint the characteristics a brand must possess, [...]
  • Pages: 2
  • Words: 590

Emerging Markets: Opportunities and Development

The market can demonstrate the social and moral values of those companies that will be the first to occupy it and continue to manage it until competition grows.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 561

The Amazon Firm’s Marketing and Sustainability

With Amazon, the idea is that the company always interacts with industry experts and stakeholders to understand how the existing operations could be improved further.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 596

The Lean Sigma Six Model Strategy

I wholeheartedly concur with Brian's assessment that the COVID-19 outbreak in 2020 brought to the attention of the financial media, academics, and bankers the difficulties that can arise when attempting to measure inflation amid a [...]
  • Pages: 1
  • Words: 290

Obstacles to Globalizing a Digital Platform

The essay identified that the authors used a simple and effective structure to convey their perception of possible obstacles digital platforms can encounter in global expansion.
  • Pages: 1
  • Words: 317

Tesla Inc.’s Strategies for Competitive Advantage

Thus, the introduction of unique goods and services has to be a "number one" strategy for Tesla. Such steps as the analysis of the field, communication with people, and the evaluation of recent technological achievements [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 310

The Toms Firm’s Sustainability Profile Analysis

For instance, it was liaising with FutureSwitch to promote innovation and ensure that the final products were capable of protecting the environment and meeting the demands of the customers.
  • Pages: 4
  • Words: 1135

The Starbucks Brand’s Ad Marketing

Overall, the ad marketing discussed in this paper shows how Starbucks utilises creativity and behavioural segmentation to drive sales, establish a brand image, and increase customer loyalty.
  • Pages: 1
  • Words: 288

Demand Frenzy for High-End Products: Is That an Ethical Issue

However, the subsequent study of the academic source made me change my mind by creating "demand frenzies," marketing specialists merely cater to the specific needs of consumers' minds rather than act unethically.
  • Subjects: Marketing Project
  • Pages: 1
  • Words: 290

Emerging Markets for International Businesses

However, the lack of strong intellectual property protection laws in emerging economies is problematic to international businesses as their product can be copied.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 625

Licensing and Franchising in Business Management

On the contrary, franchising requires the franchisor to authorize a franchisee to use a process, brand name, and business model for a certain feel to do business. Franchising requires the franchiser to offer complete support [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 599

Transforming Lives and Making a Difference

TOMS' revolutionary one-for-one approach has developed the business model that has contributed to the profitable success and transformed the lives of millions globally for the better. In this case, the market determines the price of [...]
  • Pages: 7
  • Words: 2000

Digital Marketing for SME Growth

The article, "Digital Marketing and the Potential for Financial Growth of Small and Medium-Sized Businesses," is about how digital marketing is increasingly crucial for identifying, attracting, and retaining clients in an e-commerce environment, especially for [...]
  • Pages: 2
  • Words: 574

Cultural Adaptations in International Business

When the product aligns with the expectations of the local culture, it is likely to penetrate the market easily. For a brand to successfully adapt to the international market without losing its identity, it is [...]
  • Subjects: International Marketing
  • Pages: 3
  • Words: 958

Advertisement and Sales: Injury Control and Safety Promotion

This implies that the more the organization spends creating advertisement posts, the higher the sales revenue generated. 9216, which implies that the sales of the organization can be obtained by multiplying the advertisement with the [...]
  • Pages: 2
  • Words: 556

The Wrinkle Cream Marketing and Pricing Policy

Since the effectiveness of the cream in the case is unique, I will recommend the company direct efforts to raise brand awareness and match the specialty products category.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 375

Tim Hortons Inc.’s Marketing Messaging

This paper will give actionable insights regarding the market research for Tim Hortens' ice cream cone project with diagnostic knowledge on the specific market that might impact the product and what that means for the [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 867

The Starbucks Firm’s Expansion Problems in China

Instead of making the management of Starbucks in China only consist of the U.S.employees, the company's leaders chose to combine the managers and allow Chinese managers to make important decisions and rule the business.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 586

TransSprech: Marketing Strategy

The price is another essential factor; the company's service is not cheap, and it can be reasonable to create more affordable products to increase customer loyalty.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 305

The Harvey Norman Firm’s International Expansion

In this sense, it is assumed that France, a country of the European Union, will be the most appropriate choice for Harvey Norman, given the competitive advantage of the business and growing IT retailing industry [...]
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1777

Fraudulent Claims and Incomplete Product Content

By advocating for the details proposing the use of the product, nutrient manufacturers can influence the decision of the consumer towards buying their products.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 291

Marketing Strategies of A-Pharm Pharmaceutical Company

In support of this statement, it is also worth noting that the company offers discount promotions for the client's family members, which indicates the company's focus on large families with children.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 880

Multi-Channels vs. Omni-Channels

In contrast to the multi-channel model, this approach allows the company to use different channels for better communication with the target audience.
  • Pages: 2
  • Words: 598

The #LOTRLive Firm’s Marketing and Social Media Project

The Warner Bros corporation, the producer of most of the movie and video-games adaptations, holds strong positions on the market. However, spread of piracy, and social and political landscapes provide a space for improvement.#LOTRLive is [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 658

LED (Light-Emitting Diode) Table Lamps as Products

A charming piece of furniture, this lamp is bound to fascinate people with its intricate pattern. This table lamp is guaranteed to add the right touch of art to a composition.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 525

Sunrun: Strategic Approach to Capital Budgeting

One of them is the delays in planning and installation of solar technology caused by the urban infrastructure and landscape in the places where customers want to place the purchased products.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 552

Analysis of H&M Marketing Case Study

It is possible to explain the choice of the standard marketing strategy for promoting the production H&M sells with the same target audience the brand has online and offline.
  • Pages: 4
  • Words: 1183

The Caris Hair Salon Services Firm’s Marketing

They have been in the professional hair industry for more than 42 years and offer the brands that give stylists the chance to keep their clientele and exercise their creativity to the fullest.
  • Pages: 2
  • Words: 574

Social Media and Marketing: Discussion

According to the experience of the companies using Facebook for marketing, there are various ways to use the platform to build a strong community.
  • Pages: 1
  • Words: 375

Event Marketing of Super Bowl

For example, the Cheetos commercial was fascinating to fans and is considered one of the most talked-about ads of the 2021 Super Bowl. For the super bowl event, several marketing strategies were used to reach [...]
  • Pages: 18
  • Words: 4876

The AutiPal Project’s Digital Marketing Strategy

Marketing specialists with the representatives of the brand's culture should also define the brand's mission and openly show it in the media together with the values Then the marketing specialist, with the SMM manager, will [...]
  • Pages: 4
  • Words: 1084

Nissan Motors Entering the International Market

Thus, a lack of IHRM strategies for using and managing these skill sets and knowledge to build a competitive advantage is another challenge for NM's entry into the international environment.
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1215

Role of Twitter in Rising of Nike Customer Base

Moreover, a valuable aspect can be more significant interaction with the audience through various surveys and interaction with responses, which will increase the engagement and loyalty of users of the social network. Simultaneous posting of [...]
  • Pages: 1
  • Words: 329

The Kernel Keto Firm’s Business Plan Analysis

Overall, Kernel Keto hopes to become one of the market leaders and establish its strategic position with a permanent base of loyal customers. Therefore, Kernel Keto will rely on the direct and wholesale types of [...]
  • Pages: 5
  • Words: 1711

Federation University Australia’s Marketing Strategy

It is proposed to increase the number of scholarship programs to encourage the best students. It is essential to consider the university's international nature and modern technologies that blur the boundaries for applicants.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 651

Digital Marketing in Dubai During COVID-19

Research conducted by Haneef and Ansari on Dubai Expo 2020 unraveled the various digital marketing strategies employed in Dubai and the impacts of COVID-19 on marketing trends in the country.
  • Pages: 9
  • Words: 2462

The Colonized Coffee Instagram Campaign

Before investing in social media marketing, brands need to understand the social media objectives, useful sites, develop a banner ad, strategies to use, and the metrics to measure the success of the social media campaign.
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1144

Best Buy’s Recycling Service as Form Utility

Due to the focus on the requirements and demands of the audience, particularly the plight to make the process of recycling more accessible for the general population, Best Buy's new service is a prime example [...]
  • Pages: 1
  • Words: 291

Marketing Plan: Nike Case Study

In this paper, it was possible to identify the strengths and weaknesses of Nike, as well as business growth opportunities and external threats.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 904

Worldwide Vegan Dairies: Digital Marketing

Of particular importance is the promotion of vegan cheese in Australia, where information technology is also developed and the culture of a vegetarian lifestyle is flourishing.
  • Pages: 14
  • Words: 3296

The Effect of Rating Scale Format on Response Styles

The research by Weijters, Cabooter and Schillewaert investigates the effect of the number of response categories and the labeling of response categories on misresponse, extreme response style, and the net acquiescence response style.
  • Pages: 4
  • Words: 332

The M&M Firm’s Use of Marketing Channels

It does not require a video to be long and does not limit the number of characters in a post, allowing M&M's to post more generalized content. The posts on Twitter are the same, and [...]
  • Pages: 1
  • Words: 342

The Coca-Cola Company as a Milestone Project Topic

The corporation actively uses brands, financial strength, unsurpassed sales system, extensive geography of presence, talent, and commitment to its business to become more competitive and accelerate its growth."Coca-Cola" is an excellent choice for researching and [...]
  • Pages: 1
  • Words: 323

Birmingham and Solihull Women’s Aid’s Marketing

The paper made a detailed budget that applies to the marketing operation and the design of the appraisal. The charity raises awareness and advocates action against domestic abuse and promotes policies and best practices that [...]
  • Pages: 7
  • Words: 2220

Marketing Communication and Customer Relationship Management

In the marketing communication and customer relationship management module, I learned that corporations use various advertising and digital marketing methods like content marketing and social media marketing to transmit information about their goods and brands [...]
  • Pages: 2
  • Words: 636

PepsiCo’s Novel Market Challenges

As the coronavirus pandemic continues and new global and local crises emerge, many commercial entities, especially those of the size of international corporations, face new businesses and supply chain challenges.
  • Pages: 1
  • Words: 286

Starbucks Company Entering New Iceland Market

At the beginning of the development of the company's strategy for entering a new market, it is necessary to create a new version of the brand for a new segment of consumers.
  • Subjects: International Marketing
  • Pages: 3
  • Words: 940

A Feasibility Study of Bussleton Jetty’s

The association is targeting people who share the company's vision of preserving the Jetty for future generations. The company's statement is "saving the Jetty for the future generation"..
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 1377

The Marriott Bath Line: Marketing Strategy

Essentially, the inherent target audience of Marriott is also likely to be interested in the products of the Bath line. Because the audiences that select Marriott as a hotel may also be interested in the [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 341

How Digital Marketing Affects Climate

The online-based advertising ecosystem is located in the heart of the entire internet, and it serves as the primary source of revenue for several online services, including search engines.
  • Pages: 7
  • Words: 2000

Phone Pitching for Selling Products

Phone pitching was the absolute alternative because it enabled users to communicate directly in their business and has been widely adopted in the US market as a method of solutions selling.
  • Pages: 3
  • Words: 845

Analysis of Vectra Digital Case Study

Vectra Digital is a web design and digital marketing service specializing in generating high-quality leads and maintaining constant communication. Its services include: Website design and development; Pay-per-click; Organic search; Reputation management; Email marketing; Franchise marketing; [...]
  • Pages: 2
  • Words: 597

Global and Regional Integration

The steps include everything from depositing the firm's financial contribution in a financial institution, obtaining an investor's authority of the attorney, having the deed of integration and firm rules and regulations notarized, enrolling the firm [...]
  • Pages: 7
  • Words: 1998

Identifying a Customer and a Problem in Business

The new organization will address the unavailability of natural skin care products through mass production and distribution to the market. Therefore, women in the region have their decisions on skincare products influenced by climatic conditions, [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 319

Marketing of Indoor Farming in the UAE

Adding to that, the delivery service, health benefits, and availability of Local Leaves products can be advertised on all social media platforms to help the company get the recognition it needs in a short period [...]
  • Pages: 6
  • Words: 1547

Airbus and Boeing Firm’s Marketing Strategy

In contrast, Airbus's business and marketing strategy, apart from producing commercial aircraft able to compete with Boeing, is based on the concepts of luxury and comfort.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 408

Digital Marketing Strategy of R.E.T.R.O. Console

The first issue to focus on involves discerning that SEO optimization includes three aspects: the content to be provided, technicalities, and links to the site.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 727

Drafting a New Business Proposal

When drafting a business proposal, it is essential to consider a vast number of areas to avoid mistakes and foresee any risks and challenges. Knowing the best tools and methods of social media advertising is [...]
  • Pages: 2
  • Words: 611

Introduction to Marketing Theory and Concepts

The second section is the literature review and it contains an analysis of the scholarly evidence relating to the "promotion" aspect of the 7P model.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 698

Outreach Chicago Firm’s Client Satisfaction Level

Studying existing statistics is essential for the study as it can help disclose the issue of low-income individuals and people in need in the United States better. This research identifies the special need for women's [...]
  • Pages: 1
  • Words: 398

Trademark Example: Head & Shoulders

While Procter & Gamble, the company that produced the brand, is known for offering its buyers cosmetics and cleaning products, in general, Head & Shoulders is related solely to a shampoo brand of the same [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 403

Influence of Stock Market Changes

The incomes of many organizations went down because of this global problem, and they were not able to make public funding to maintain the position of the stock market.
  • Pages: 2
  • Words: 570

The MyPark Company’s Marketing Mix

The design of the mechanism for the parking itself is well-thought out, as the singular motion of the sign dropping as the car approaches is simple, quick, and efficient.
  • Pages: 6
  • Words: 1492

Price Discrimination and Its Benefits

The use of price discrimination as the baseline pricing strategy will help the organization meet the needs of its key stakeholders and attract new customers.
  • Pages: 1
  • Words: 419

The BBVA Compass Distribution of Marketing Budget

The bank has faced the problem of the distribution of its marketing budget because, based on the indicators of the previous years, the organization began to spend less on advertising needs.
  • Pages: 2
  • Words: 553

The Lytro Company’s Market Segments

The company needs to make the ergonomic and simplistic design of the camera, coupled with its high-end functionality, the main focal point of the marketing.
  • Pages: 3
  • Words: 797

Approaches to Marketing Planning

This is because a strategy is exactly the path that Patagonia must go through to arrive at the stages in which the company is seen by its stakeholders in the short and long term.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 621

IKEA Company: Marketing Mix

The secret of IKEA's success on the global market lies in its perfect execution of all components of the marketing mix.
  • Pages: 1
  • Words: 295

Importance of Development of the Cellphone

In the process of product development, it is highly recommended for MM distribute cell phones among a small group of potential consumers and ask them to provide feedback on it.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 775

Marketing and Positioning Statement

In order to justify the high-end price, it might be helpful to use a high-quality leather material and equip the bag with extra pockets for organized storage, as most luxury bags miss that feature.
  • Pages: 1
  • Words: 345