Marketing Essay Examples and Topics. Page 18

3,265 samples

Nintendo Wii Product Launch-Related Challenges

This discussion will focus on its beginning, some of the challenges that the company has had to overcome as well as the launching of its most popular product Nintendo Wii.
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1386

Loyalty Cards’ Effectiveness in Supermarkets

Due to the recurring recession and the poor economic conditions all over the world, it has become pertinent for all the supermarkets and hypermarkets to be competitive. The loyalty cards present a platform for the [...]
  • Pages: 3
  • Words: 841

Renaissance Services Company’s Internalization

Samir Fancy is the founder and CEO of this company and has an impeccable academic and professional background in finance and accounting, and this is believed to be the driving force that pushes him to [...]
  • Subjects: International Marketing
  • Pages: 8
  • Words: 2213

Freeways Aviation Parts Inc.’s Joint Ventures

The company has become a major supplier of aircraft parts to major airlines in the GCC countries for the past four decades, and as a result, it has created a brand of quality for itself [...]
  • Subjects: International Marketing
  • Pages: 7
  • Words: 1928

Halo Company’s Development and Market Research

The demand for products in this special niche was growing as the leading phone manufacturers started introducing various models to meet the dynamic needs of the customers. To determine the specific needs of the customers [...]
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 3135

Vodafone Company’s Operations in Brazil and India

This means that the human resource management team should develop a training program for employees to know how to act in the new environment and to interact with people around them so that their relations [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 563

Vodafone Company’s Expansion into Brazil and India

This discussion will focus on some of the risks of doing business in Brazil and India with reference to Vodafone. At the same time, the tax system in Brazil is sophisticated and prone to incidences [...]
  • Subjects: International Marketing
  • Pages: 3
  • Words: 2325

Predictive Algorithm in Marketing

In the "capture model," the current use and design of data-capture technologies condition the minds of people regarding the inevitable collection and use of personal information.
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 1962

Red Bull Company’s Strengths and Advertising

It has to do with the fact that Red Bull's product is associated in the minds of its target audience with sports and "adventurous spirit," which is extremely important for "the young or the young [...]
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  • Subjects: Marketing Project
  • Pages: 3
  • Words: 858

Neuromarketing as an Ethical Research Approach

The approach is used to monitor the decision-making processes of consumers and the brain parts involved. Whenever conducting marketing research, it is appropriate to consider various issues such as the worth of the study and [...]
  • Pages: 2
  • Words: 570

Huawei Expansion to the United States

The company is engaged in the creation of telecommunications networks, the provision of a variety of related services, and the production of equipment in both the domestic and foreign markets.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 1719

Sony Company’s Marketing Analysis

The stories of the companies and the people who managed to find their own formulas for rapid success belong to the number of the most popular topics for discussion among people connected to media.
  • Pages: 2
  • Words: 570

“Contagious: Why Things Catch On” by Jonah Berger

In the modern world, during the information age, as communication becomes more and more important for every aspect of individual lives as well as historical processes, there is a growing recognition of the need to [...]
  • Pages: 3
  • Words: 875

Misfit Company’s Marketing Plan

The biggest weakness currently observed in the market is the tendency towards a decrease in the price of certain types of wearables.
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 2578

New Mobile Phone’s Entry in the Chinese Market

Main assumptions: The mobile manufacturer has an international presence due to being a global company; Being a global mobile manufacturer, it has enough resources for differentiating its phones with regard to cultural specificities and [...]
  • Subjects: Product Marketing
  • Pages: 11
  • Words: 2317

Hershey Company’s Product Line of Shareables

The product line selected for this marketing plan is Hershey's shareables, i.e, sweet goods sold in packages of several bite-sized morsels meant to be shared in a company.
  • Subjects: Product Marketing
  • Pages: 15
  • Words: 4037

SmartBridge Company’s Smart TV System

The company's mission is to satisfy all its clients and to provide them with the most professional services, regardless of their awareness of certain technologies and experience in previous collaboration with SmartBridge.
  • Subjects: Product Marketing
  • Pages: 7
  • Words: 2005

Pret a Manger Sandwich Shop in Chinese Market

When a company is operating overseas, it uses a lot of resources for operation as well as the importation of raw materials from the home country to the foreign nation.
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 1163

Nivea Skin Care and Mortgage Shop Ads for Consumers

This report attempts to identify the demographic market segments that the advertisements target and relate the findings to the consumer buying decision process and other theories of consumer behavior.
  • Subjects: Marketing Communication
  • Pages: 7
  • Words: 1966

Omniyat Establishment Company’s Market Study

The company's major competitors in the area include Stainless UK Ltd, a company that is involved in the civil engineering and geotechnical industry, and Barrett Steel Ltd, which is the largest independent steel stockholder in [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1391

Abu Dhabi National Oil Company’s Marketing and Sales Department

The first respondent will be the CEO of the organization, who will be asked to describe the overall performance along with current challenges and opportunities. The third and the fourth interviewees will be the employees [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1376

Hybrid Distribution Strategy for Competitive Edge

At the moment, the given tendency could be considered very popular as it is explored by the majority of leading companies that tend to be prosperous and beneficial.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 282

JC Penney Company’s Marketing Strategies

Therefore, it is safe to say that the majority of the problems appearing within all the layers of the company leave the leader to be accountable for all the failures and shortcomings.
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1385

AXE Brand’s Environmental Scan

The products are sold in over 100 countries, which have different market demands and opportunities, as well as local competitors, which is why there is a need for a strong market strategy that would address [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 545

Coca-Cola Company’s Global Campaign

It "registers the societal co-presence of sameness and difference.the universal and the particular, and homogeneity and heterogeneity". The Coca-Cola Company is one of the most famous and biggest corporations in the carbonated soda drink industry.
  • Pages: 5
  • Words: 1369

Xerox Corporation Marketing Campaign Analysis

Developing the effective marketing campaign strategy is a highly sensitive task that includes many important steps such as defining its main objectives, analysing target audience and its needs, inventing the ways of how to incorporate [...]
  • Pages: 9
  • Words: 2611

Queen Elizabeth II Hotel’s Marketing

The website launch is intended to symbolize the introduction of the new establishment of the Dubai hospitality industry. The chosen subject is about how the QE2 will attract new clients to buy real estate on [...]
  • Pages: 3
  • Words: 854

Nike Incorporation: The Draft Marketing Plan

Through the use of its powerful business model, this company continues to support and fulfill the emerging needs of many customers from every part of the world.
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2240

Design Fundamentals: Statement of Customer Needs

Therefore, high functionality of device is one of the major needs of potential customer who will be able to use the product everywhere at home, for instance, to open bottles in the kitchen.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 552

Market Distribution Approaches

As the target audience of the product is the elitist audience, the product needs to not only satisfy the demand for high quality but also comply with other standards of the prestigious merchandise.
  • Pages: 4
  • Words: 1136

Promotion Strategies and Pricing Methods

To attract the customers, a pull strategy has to be devised so as the customers are able to associate themselves with the products and can get them at any retailer or wholesaler.
  • Pages: 4
  • Words: 1177

Fitness Marketing Programs: Key Issues

First, the word "guaranteed" is prone to misinterpretation: while the results obviously depend on the human factor, such as the persistence of the customers, the wording of the advertisement will likely be ruled out as [...]
  • Pages: 3
  • Words: 887

Developing Retail Packaging for a New Product

One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1114

Google Chromebooks Distribution Strategy

The distribution for the Chromebook computers should be based on the traditional channels. For instance, Google can make a deal with the Ingram Micro corporation, one of the leading distributors of computers and technologies in [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 578

Marketing Strategy: Theoretical and Practical Issues

It is the analysis of the market and of the desires and needs of the customers that allows a company to identify its existing or potential strengths and find a way to use them to [...]
  • Subjects: Strategic Marketing
  • Pages: 11
  • Words: 2979

Nintendo Wii U Console Failure

The mentioned problems pertained to the aspects of promotion and advertising, organizational aspects, and the issues with the product itself. Considering all the mentioned aspects that contributed to the failure of Nintendo Wii U, it [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 623

Etihad Airways Marketing Strategy

The main objective of the current literature review is to analyze the background of the carrier business, logically associate Etihad Airways with its competitors, and realize the limitations of the current strategy of the company [...]
  • Pages: 7
  • Words: 1938

IznBooks Company’s Library in Ajman University

The other reasons why the company wants to market its library and information products the university include the promotion of the use of information resources, creation of demand and a perception of its library and [...]
  • Subjects: Product Marketing
  • Pages: 8
  • Words: 2247

Sales Strategy Analysis: Main Aspects

Moreover, all members of the sales force will have to go through a personnel development training program that will allow them to learn information related to the company's marketing strategy, sales, and services that it [...]
  • Pages: 3
  • Words: 830

Travel Supreme Company: Product Placement

In order to emphasize innovation, which will be a key part of the company's brand, Travel Supreme's logo will be shaped like a square.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 859

Financial Services Marketing in Business Life

This is according to the law of demand that states, "...the higher the price, the lower the demand of goods and services, and the lower the price, the higher the demand keeping all other factors [...]
  • Subjects: Financial Marketing
  • Pages: 7
  • Words: 1948

Urban Plus Infrabuild Company’s Marketing

Urban Plus should consider how to improve trust and transparency to make the employees fair and encourage potential clients to believe the company. The company should be ready to provide documentation and information that interests [...]
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 851

Retail and Service Marketing Understanding

The signing of a deal between Amazon and Morrison, which is among the biggest supermarkets in the UK, has evidenced one of the sporadic efforts by supermarket chains in the western nations to engage in [...]
  • Pages: 7
  • Words: 2044

Soju Product: Socio-Cultural Environment Influence

After all, there is indeed much evidence as to the fact that the manner in which consumers perceive the actual value of different goods and services continues to remain highly reflective of what happens to [...]
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1674

Athleta Company’s Retail Marketing Plan

It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company's marketing strategies in the targeted market. As of 2015, [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2256

Positioning: The Battle For Your Mind

Ries and Trout state that the consideration of competitors' presence in the market provides a ground for the development of advertising campaigns, the clarification of product position, and the establishment of the product value in [...]
  • Pages: 3
  • Words: 896

Jones Bootmaker’s Men’s Shoes Merchandizing

The high end designs are intended to satisfy the desire by the high value spenders to be exclusive. The products in this category are all related to each other.
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1584

Public Information Officers in Mediatization Age

In these circumstances, the role of PIOs becomes crucial to a wide variety of businesses, as they can promote effective communication with the media and the public, therefore influencing the perception of the company.
  • Subjects: Marketing Communication
  • Pages: 19
  • Words: 3031

The Aerospace Industry’s Marketing Plan

This comprises the sectors of commercial aerospace, defense, space, and general aviation The United State of America is estimated to have spent US$253 billion in the year 2008 alone in military investments.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 908

Conceptual Metaphor for Brand Image in Advertising

It is not a rare case that conceptual metaphors are used in advertising as they are capable of increasing the perceived value of this or that product or service.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 625

Range Rover SVR Market Planning

The new product, the 2016 Range Rover Sport SVR, is unique and meets the needs of its target market perfectly well.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2900

Early Learning Centre: Marketing Plan

The mission of the business is to provide the most cost-effective and reliable nursery services within the targeted region and beyond.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2835

Glo Bus Company’s Pricing Strategy and Brand Image

These aspects include such items as the pricing strategy of the future enterprise, the way in which the image of the company will be created and maintained, and the manner in which additional market share [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 590

Sony Netbooks for Education and Entertainment

Still, students are the main audience because a netbook is an ideal option for students, who have to replace their writing and searching for activities with the speed of the world.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1055

Kitchen Fashionable Furniture Company Marketing Plan

Resting on the character of the company, it is possible to state that the admirers of fashionable brands and furniture should be considered the primary target market as they will comprise the main group of [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1374

Dairy Queen Restaurant’s Foreign Market Development Plan

The importance of a foreign market development plan is that it helps new or existing companies to create, expand, as well as promote successful business strategies in the foreign markets. In its UAE market, the [...]
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2795

Volkswagen and Mercedes-Benz: Promotion and Advertising

The essay compares and contrasts the different advertising, promotional, and pricing strategies employed by the two companies that make them able to compete favorably in the market.
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 1111

Competitive Intelligence Process and Analytic Tools

The use of competition intelligence assists the various companies in the establishment of the strategies used by their competitors in the establishment and regulation of their various products in the market.
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1140

Whole Foods Company’s International Marketing Plan

Marketing objectives of WFMI are associated with establishing needs and requirements of Canadian consumers in order to align them with the company's expectations from the marketing activities.
  • Subjects: Marketing Project
  • Pages: 12
  • Words: 3333

L’Oreal Company’s Content Marketing Strategy

L'Oreal is the organization that operates in beauty and cosmetics industry for many years already and remains competitive due to its innovative products that appeal to the world's population.
  • Subjects: Marketing Project
  • Pages: 15
  • Words: 4156

Marketing Plan, Its Importance and Examples

The department must have an organized plan that enables them to involve the executives, the staff, the distributors, and the point of sale. The marketing unit has to have its plan and use it as [...]
  • Pages: 2
  • Words: 588

Sun Peaks Resort from Consumer Perspective

Sun Peaks Resort with its mountain views, various opportunities for skiing, sledding and engaging in other winter sports, alongside the availability of sports school, private lessons, festivals, and events create a unique appeal to diverse [...]
  • Subjects: Product Marketing
  • Pages: 10
  • Words: 2890

Agthia Group’s Entry into UK Market

It is important to state that geographically Agthia has expanded its production facilities not just in the UAE, but also in countries like Turkey and Egypt in order to respond to the doctrine of globalization; [...]
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1667

Dupont Pioneer Company: Digital Marketing Plan

The second SMART objective that is reviewed within the framework of this paper relates to the efforts that are made by the company in terms of expanding product awareness among all the types of customers.
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1860

Kalimah Brand’s Facebook Networking Group

The garments are modified with embroidery and print to add the value and quality of all the company's merchandise. By using the site it is easy to know the number of people liking your product [...]
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 861

Victoria University’s Internet Marketing

Creating a website is the first step; generating traffic to the website is the second and the most important thing in internet marketing.
  • Subjects: Marketing Communication
  • Pages: 9
  • Words: 2518

British Petroleum Company’s Products Marketing

Different research tools will cater for different audiences and needs, for instance, online surveys will be used to reach BP products' consumers throughout the world while observation tool will be used in the local market [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 573

Australian Open Tennis Tournament as a Product

Australian Open tennis tournament is viewed as a product in this discussion, and for it to sell well, it has to be accompanied by superior, innovative and customer-oriented services.As R.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 579

Consumer-Brand Relationships and Shopping Patterns

The former group tends to have stronger relationship with the brands than the latter that would change from one brand to another given the price variations of the products at the time of their shopping.
  • Pages: 4
  • Words: 1090

Alta Moda Company’s Marketing Strategy

The store target women as its customers, this is part of the market that is very sensitive to the type of clothing that they buy and would not condone any dissatisfaction.
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1706

FunZone Online Tickets Seller’s Marketing Plan

1 billion by the end of the year, and IBISWorld forecasts industry revenue will continue to rebound and will increase at an average annual rate of 3. On the other hand, they are social creatures [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 2204

Beverly Wilshire 4 Seasons Hotel’s Marketing Plan

The rooms are not the service that Wilshire Hotel confines itself, though: on the premises, the guests can enjoy exquisite food and drinks, as well as have a relaxation in the spa.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 554

Cube Kits as a Portable Educational Toy

The construction of the cubes would be relatively simple since all that would be needed is a solid square surface to act as the base, six thin square magnets to be placed on each side [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 582

Internet Marketing and Business Models

Facebook advertising, in particular, is believed to be the best opportunity for business because it is still growing and people spend about an hour surfing it.
  • Pages: 2
  • Words: 572

The Marketing Segmentation Concept

The concept of marketing segmentation implies that the business or the company will evaluate the market and segment it in the groups of those who are most likely to become their customers.
  • Pages: 4
  • Words: 1120

Samsung Gear Virtual Reality Product Launch

The paper at hand is devoted to the analysis of the launch of Samsung Gear VR from different perspectives: the product development model, the business analysis, its technical implementation, etc.
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1393

Sport and Leisure Centre’s Design and Marketing

Although the challenges relate to the financial and legal issues may hinder the process of setting a sports center in the environment of the target market, a detailed analysis of the key factors may avoid [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 571

Dove Body Wash as a Wallmart’s Product

The selected product is a nourishing body wash that is said to contain a large scope of moisturizing elements and to have a pleasant cherry and almond scent.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 565

Marketing and Career Opportunity Impact

Its rapid evolution and the increased revenues contributed to the alteration of the approaches used to organize the functioning of a certain company and strategies explored by it.
  • Pages: 2
  • Words: 600

Emirates Airlines’ Future Marketing Strategy

Emirates is one of the largest legacy airlines in the world and dominates many of the markets in the Middle-East and Asia due to its hubs and partnerships with various international and regional carriers.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1439

Lululemon Company: Business Strategy

Since the latter is recognized as a violation and is subject to punitive actions, it is to be excluded from the preferred strategies.
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 2011

Volvo Trucks’ Driver Safety Seat Project

It is the Volvo Group's vision that the industry it is in is closely connected to other industries that should be addressed, too, if a truck manufacturer wants to succeed.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1174

Full of Life Beverages Company’s Operation & Technology

Since the company has started operating as a family business, its location will include an office in the local area and the production plant located on the outskirts of the town to account for the [...]
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1415

International Business Strategy: Institution-Based View

Again, China is a good example, as it does not have the same concept of IP as the western countries The competitiveness of a country in an industry is in many ways determined by the [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 573

John Deere Air Conditioning System Marketing

Since the primary business strategy of John Deere company is to distinctively serve customers that are involved with working on the land, the company should look into the expansion of the brand in the area [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 567

The UAE Pearl Company in England vs. Sweden

The company's objective is to become the largest date and dates products exporter in the world. Europe, specifically the European Union, is a significant market for the exporters of dates and its products.
  • Subjects: International Marketing
  • Pages: 13
  • Words: 3685

Oracle Siebel Software’s Marketing for the UAE

It was due to the popularity of the Siebel System CRM, the pioneer in the CRM field. Over 23 percent of 2014 CRM spending was in the communications, media, and IT service industries.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 3178

Al Nassma Company’s Marketing Strategy in Barcelona

The primary objectives of this report include analyzing the Al Nassma brand using the 4P's model and recommending appropriate marketing/sales and communication strategies for the firm's flagship store in Barcelona.
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2268

Ford Fiesta: Analysing the Market

Among its benefits, there is a significant improvement in the quality of the product and service line resulting in an increase in market share, and understanding the consumer tastes and preferences better.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 839

Chartered Institute of Marketing

The social development of employees ensures that prospective members and current members of the CIM have confidence in the dealings of the organizations.
  • Pages: 4
  • Words: 1208