Marketing Essay Examples and Topics. Page 6

The choice of a pricing strategy is essential for optimizing sales and shaping the profitability of a product by manipulating its value both upwards and downwards.

It is important to understand that, in B2B sales, products are sold to entire businesses, while the decision of buying them is made my certain appointed decision makers; to make it more convenient, the decision [...]

The identified socio-demographic trends can be seen in slight favourability of females over males in the tendency to buy FairTrade products, in which the age group is between 35 and 44, and belong to skilled [...]

The brands focusing exclusively on such products in demand during the summer or the winter as, for example, swimwear or parkas, have to account for the potential losses during an off-season.

This paper will discuss the rationale for choosing a specific type of research design and data collection method for the following research question: "How Many Women Executives are in the Field?" This literature review aims [...]

The experience and mistakes analysis can make everyone a good salesman regardless of the personality. Therefore, some new technologies or selling strategies can be implemented to make the customers' experience more diverse and fascinating.

Study is important in assisting Bahrain regulators and policy makers to identify suitable measures for enhancing growth in this developing nation.

In this progression, the association needs to distinguish why the things need to change, and on the off chance that individuals in the association are not fulfilled, it would be hard for the association to [...]

An event study refers to the experiential analysis that examines the effects of a stimulant occurrence or contingent incident on a security's value, such as the stock of an organization.

StuffUNeed's target market has to be categorized in terms of demographics, behaviors, and psychographics of the population the company wants to attract.

The reason for it is the fact that these other airlines are intended to serve customers of other income and values.

LEVE Jeans & Co has to use social media as the means to introduce its brand, find customers, and make people believe in the company.

While Hasbro has established a strong position in the toy-making business and it is one of the leading toy-making companies in the USA, it is relatively new to some other areas.

The first data collection method is quantitative, and it will entail the use of online quizzes and surveys to the respondents in schools and hotels.

Moreover, some of the descriptive factors to be studied are; who would purchase the products, the possibility of purchasing the products over rival products, and the customers' perceived quality of each product.

To engage different age groups and attract more customers, global companies target their advertisements among both TV streams and users' Facebook feeds news to increase the reach of their ads among adults as well as [...]

The general objective of this research is to examine the effect of entrepreneurial marketing on SMEs’ business sustainability.

PESTLE tool is used in the analysis of the AFDCO Incorporation’s macro-environment. The tool incorporates the political, economic, social, technological and legal environments.

Donor organizations, which are going to buy the Create Happiness Organization’s cards and card devices in order to use them for discounts and making bargains.

Particular attention should be paid to creating the consumer value of the product, understanding the unique needs of customers, and developing new ways to communicate the value of a product or service.

The last stage is two weeks long and is focused on the launch of the product and customer review analysis. Hence, the market offers promising opportunities, and it may be beneficial to focus the marketing [...]

Scholars study the integration of online marketing strategies by SMEs from several major perspectives: how do the SMEs on emerging markets apply online marketing strategies, what are the most practical online marketing tools for SMEs, [...]

This objective is closely related to the technological dimension, as the digital literacy of the stakeholders is on the increase. The purpose of the current review is to synthesize the conceptual framework of digital technology [...]

The Implementation plan summarizes the key points used by the marketing team in strategizing on the next financial year.

In phase 1, the decision in choosing the product to be manufactured by the company will be analyzed and discussed in according to the breakdown structure and component nomenclature of the product line.

The product comes from the manufacturer to a specific distributer in a given market, who then delivers the product directly to the customer. The diagram below is a representation of this.

Lastly the branch of the Umm Al-Qura University in Taif will be changed to form the nucleus of the nucleus of the new Taif University.

The main categories to be assessed are religious affiliation and religious dedication in respect to Hinduism and Islam. According to the research, religious affiliation and religiosity play a vital part in shopping conduct.

In the contemporary world, marketing invades the privacy of consumers since there is the intrusiveness of numerous brands that intend to convey their messages to the masses.

The specifics of this category are the lowest prices for goods, and the objectives are to maximize the expansion of the customer base.

Marketing plan should be one of the main papers of every organization which exists nowadays as it guarantees its prosperity and efficiency. Being one of the main tools of an organization, marketing plan should be [...]

Aqualisa has the opportunity of partnering with plumbers and developers to increase product acceptance and visibility in the market.

Demand for online content is increasing as the internet becomes more accessible to an increasing number of people worldwide.

This research confirmed that price was becoming more important, but also that perceived value for the money was primary for most of the target audience.

As a result, these definitions help to generate the understanding of the key destinations of the product flow and the scope of the main participants.

The realization of co-existence requires the harmonization of the business plans and adhering to the International Federation of Organic Agriculture Movements legislation standards.

Modern Meadow’s segmented market that extends to fashion businesses such as highest end luxury leather and good companies gives the company a competitive advantage.

To attract new buyers and appeal to a new range of customers Walmart will have to build a new marketing approach that will target unique needs of the specified audiences.

These factors include ignored climatic conditions, expensiveness of services offered as measured by European standards, the economic recession observed in Europe at the time, financial constraints conditioned by the 1991 Gulf War, lack of attention [...]

The research objective is to identify what issues the company needs to address to improve the quality of its service operations.

In summary, it should be stated that a company's success depends on various factors, but the location and proper targeting remain the pivotal force of creating a business.

Therefore, the purpose of this paper is to outline the current tendencies in the Chinese digital market and provide an analysis of a real case, namely the adaptation of Forest Cabin Cosmetics.

The Nike company is a popular international brand that engages in the design, manufacturing, and marketing of all kind of stuff in the sporting world.

Due to the demand of the pure water, a group of students carried out research to come up with a natural drinking mineral water to meet Australian population demands.

The critical purpose of the author is to explain why marketing matters in the modern world and should not be neglected by the companies that want to succeed.

More than 100 various franchising offers Growing demand for fast food restaurant franchising Wide variety of demanded franchises with diverse prices and distinct revenue potential Growing possibilities to utilize disposable income, which increases proportionally [...]

More favourable terms of sales can enable Tesla’s representatives to cooperate with Asian distributors effectively, which is one of the most important objectives.

In this case, the problem of the charitable organization is the declining number of new and repeat members, which requires an urgent solution to reverse the diminishing growth.

The product has the potential to increase the efficiency and effectiveness of the procurement departments of the buying company. In a nutshell, the software will bring sanity to that department by; identifying and comparing all [...]

Social media marketing is a significant procedure, and its concepts are largely based on modern approaches to the organization of interaction with customers on the Internet.

The key to success in price setting and approaching customers more effectively is focusing on the transformation of non-transactional data into some analyzable form.

The importance of content analysis should not be overlooked due to the high level of impact it has on the ability of the management to communicate goals and objectives.

It is crucial to find a safe and reliable product that parents can use in order to solve the problem of teeth brushing, and the proposed toothpaste can be of great value.

Entrepreneurial Marketing is a concept involving the strategies required for promoting the services of an enterprise to the target audience.

First thing to do is to input the data provided by United States Department of Commerce for the total retail sales in one column and that of the e-commerce sales in another column.

Nevertheless, the advertising strategy that the firm has adopted through collusion with healthcare facilities in the UAE to increase its sales revenue of the NAN infant formula product is unlawful and unethical.

A service level agreement is a part of the contract between the marketing organization and the client which stipulates the obligations of the parties and the exact issues of the deal.

Branding and positioning go hand in hand; positioning is to locate the product or formulate an image of the product in the minds of the target market of the product.

The mission of Dunkin' Donuts is that it will work hard to be the dominant retailer of high-quality donuts, bakery products, and beverages in the market in which they choose to compete.

The growth of the industry can then be attributed to the level of comfort that people have become accustomed to. The bottled water industry is a feasible option for investors who would like to concentrate [...]

The Neiman Marcus website depicts that the target market of the company is the elite and the high-end street shoppers. It is not possible to determine exactly how much money the customers of Neiman Marcus [...]

Marketing positioning is defined as the process of establishing the identity of a brand or product such that the customers perceive it in a specific manner.

The purpose of this quantitative research is to explore the factors that positively and negatively impact the international competitiveness of SMEs, focusing on the information and case studies from China and Zhejiang province, in particular.

In addition, it is vital to highlight that location of vending machines is as well of significant importance. To sum up, in my opinion, installing temperature-sensitive machines in crowded places without a significant amount of [...]

Although a mortgage has several advantages to both the commercial institution and the customer, it has its share of disadvantages. Many clients are reluctant to take up a mortgage because of the high interest rates.

The process of subscribing to a particular service requires that the consumer agrees to terms and conditions spelled out by the service provider.

Market segmentation is used by various companies to tailor their products and services to the target demographic or consumers who are thought to be most interested in these products and services.

On the other hand, the second advert is limited to perspective, since it is not a fact that our grandparents used to take Coca-Cola in order to make life easy after their hard work.

The geographical factor includes the factors and circumstances, which define the customer's ability, the availability of the goods, and the demand level.

This paper provides an analysis of the UK Beer market and analyses the market drivers and market forces that are at work.

The tax is calculated as an individual tax, and there is a tax-free threshold of $18,200, which is important for a small-scale and young business.

The author of the article claims that in order to achieve a global mindset successfully, the development of cultural awareness is necessary as one of the first steps.

It is considered to be one of the most evident cultural differences, and it can lead to grave mistakes. It is essential to respect the culture of a specific country when selling the product or [...]

The person involved will pursue the tool or model to monitor the response of the executed effect variable at a time when there is a change in the cause. In the field of marketing, such [...]

The new interactive platforms such as social media can give rise to a huge number of opportunities, including a way to collect feedback and retain a constant interest in one's brand.

That is why, the purpose of the paper is "to build a model about the influence of customer engagement on customer value creation and stickiness of websites".

It involves improving the quality of the product to meet the customer requirements and fulfil the customers' expectations. The Twinkie product is highly priced, making it unaffordable to the majority of the target market.

The findings of the study indicate that the managers in Saudi Hotels pay attention to several criteria when development the pricing policies.

The success of the study leads to better implementation and investment of the company's vision. Being close to the market and understanding its expectations has always been an important operating philosophy for Design Studio, this [...]

Clearly, the improved economic condition increases Canada's coffee demands. Undoubtedly, the research will help attain your global coffee desire.

Correlation and regression analyses were performed to determine the relationship between car retail price and car mileage in Dubai market. 19% of the variations in the car retail prices were accounted for by the car [...]

At the same time, the overall corporate culture and the company's contribution to the development of the community are rather effective.

Incorporating creativity with economics entails understanding the dynamics of the industry, as well as being in a position to manage the publishing house in a way that will sustain the business.

Some of the strategies that the company's management team should consider include: Direct exporting - at the initial stages, Austral Fisheries should adopt the concept of direct exporting.

The Algerian government requires any foreign company investing in the mining industry in the land to give 51% ownership of the business to the Algerians.

If the stock price was higher than the SMA, then a 'long' position was taken. On the other hand, if the stock price was lower than the SMA then a 'short' position was taken.

If the location of this business is favorable, the goal of achieving a turnover of $1 million is tenable. Some of the factors to be considered when coming up with the right marketing mix for [...]

In this regard, the analysis of this paper will focus on the influence of the elements of the marketing mix on the competitiveness of the company's products.

This can be achieved by reviewing the most lucrative aspect of the business and determine how to increase the efficiency and level of satisfaction of the workforce because their performance can surely impact the profitability [...]

He states that with the invention of internet, marketing strategies have increased revenue to these companies because more and more people in different corners of the world are able to view an advertisement placed in [...]

The Goal of the report is to provide help to the top management is to expand the business and services being offered by The Newcastle Australian Theatre.

In the tourism sector, the emerging discipline of internal marketing helps in the aligning, motivating, and empowering of workers in all levels and functions to ensure that their service delivery is consistent and by the [...]

Before presenting the study, the authors prove the importance of the matter. The authors predicted the new directions, which may appear in the flow of the study; however, the points that can possibly contradict the [...]

One of the most discussed issues in the financial services sector around the world is the improvement of the services that are given to customers.

And to think that most of the unwanted hair is in really sensitive areas like our underarms or the bikini area!

KH healthcare centre has various marketing activities which are aimed at creating awareness among the patients, the workers and the general community. The hospital website also acts as a source of information to the members [...]

Once the flat face had been incorporated and the center of gravity moved lower and to the back, the second task then became that of building awareness.

To guarantee the success of the visual program and correct outreach, we chose one of the most successful ESports corporations in the world, whose abilities in the industry are limitless - Riot Games.

Previous studies show that emotional labor and emotional regulation of the employees, such as smiling when interacting with costumes and assertiveness, have a good impact on the perceived quality of services. Moreover, the appearance and [...]

The objective of this paper is to provide the firm with foresight in the prevailing prices and overheads to understand market behavior.

For the mobile website, an organization can design new or use the same content to promote their products and services on various popular mobile websites.

Nike's iconic relationships and side brands also enhance its strength to compete in the global market. Nike Inc.can maximize these strengths in marketing its products, increasing sales and share of the global market.

The main idea revolves around the fact that the current system is highly unsustainable due to the paradigm of exponential growth.

As for the unknowns that should have been included, but the case study lacks information on the topic, they are the specific preferences of the Citiville community in terms of art-related programs.

The line graph presents the evolution of marketing activities ranging from production orientation to consumer and market orientation. The only type of orientation that is missing from the visual is the societal marketing concept.

It is also worth noting that Instacart is often mentioned in sources and articles related to the topic of online grocery commerce.

It is possible to note that it is in the Americans' blood from the sides of Native Americans and the Pilgrims to bet.

The government utilizes the Constitution to support the implementation of laws that resonate with the needs of all citizens and companies.

With the rising demand in the quality of produced work and the constant need for learning, the support of a community becomes overwhelmingly important for learners, as surveys and questionnaires taken from the target audience [...]

The marketing implications of the above observations are that marketers should pay attention to the time of eating to better understand their customers.

Accordingly, it is a consumption situation that involves the characteristics of the environment and the personal features of consumers. Such a trend increases the responsiveness of consumers to innovations that help in saving time.

More importantly, they highlight the attitude that a marketer should adopt when selling a product or service because of the link between personality and marketing practices.

In this case, the company continues to focus on providing unique solutions to customers, but it has more opportunities for development, innovation, and addressing customers' needs with the help of a new model elements.

The article shows the effective use of credibility of the authors, appropriate structure and organization, regional relevance of the cited literature, and functional illustrative material.

Loyalty rewards in the form of benefits offered by a member's card confirm that the company strives to make customers prefer PI-O over all other competitors in the market.

The second activity is liaising with the inventory departments of the identified companies to inform them about the available items and products from the company. The collaboration with these stakeholders will guide me to understand [...]

In addition to that, the packaging is another phenomenon that can contribute to the higher popularity of a particular model in the market.

The purpose of this paper is to identify marketing environmental factors that influence products in the weight loss and nutrition industry.

The company also has a wide product range, and the majority of the product line is heavy equipment. For example, Caterpillar Inc.could analyze new customer needs and invest in the development of innovative products that [...]

This is due to the size of their purchases, the seller's trust, the length of the transaction, and other factors. This is the second-degree price discrimination; in other words, the buyer who purchases the most [...]