Marketing Essay Examples and Topics. Page 6

3,265 samples

Cross-Cultural Consumer Behavior and Marketing Communications

Trade liberalization helped the economy with the entry of foreign companies which influenced the buying habits of a new consumer segment, the Vietnamese consumers, who experienced several conflicts, colonization, and the effects of globalization, the [...]
  • 4
  • Pages: 20
  • Words: 5630

Promotional Strategy for Best Clothing

The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the [...]
  • Subjects: Marketing Project
  • Pages: 12
  • Words: 3478

Sustainable Tea at Unilever

There was the looming danger of the company failing to get the right quantity and quality of the tea that they required.
  • 1
  • Pages: 10
  • Words: 2787

Marketing Plan for Harley Davidson

The Degree of Turbulence Strategic analysis of the UK environment requires the application of DOT which reveals on the stability of the industry within the current market situation.
  • Pages: 22
  • Words: 6123

Brand Awareness Through Motorsport Sponsorship

Hypotheses The research is qualitative in nature and the outcome of the study is descriptive analysis of the findings collected from different sources to decide upon the acceptance or rejection of the following research hypotheses: [...]
  • Pages: 28
  • Words: 7994

Company’s CSR Initiatives Relation to Employee Retention

The research questions that this research will address include the extent to which companies involve their employees in CSR initiatives, how involvement of employees in CSR activities affect their decision to stay, and the extent [...]
  • Pages: 7
  • Words: 2063

Flydubai Competitiveness

Thus, the demand for flights is expected to increase as the popularity of LCCs increases in Asia and the Middle East.
  • 5
  • Pages: 11
  • Words: 3055

Primark’s Market Entry

According to Dunning, the concept entails the managerial and financial capabilities of the firm to survive in the given foreign market.
  • Pages: 10
  • Words: 2854

Market Orientation for Marketing for Managers

Some of the factors that influence the choice of a particular mode are its cost and effectiveness, and the size of the company as well as the nature of the industry in which it operates.
  • Pages: 10
  • Words: 2739

Nivea Visage Young Marketing Mix

Therefore, the firm embarked on the production of new product intended to suit the needs of the consumers. The development and production of the commodities that meet the needs of consumers increases the competitive advantage [...]
  • Pages: 6
  • Words: 1663

Heineken. Market Research

The new brands introduced in the market brought competition to another level reinforcing on the fame of the brand within the market.
  • Pages: 12
  • Words: 3267

Marketing Strategy: ASOS

Corporate leaders and the members of the marketing team must work together for the implementation of the said strategies, because it is the only way to sustain its competitive advantage, and increase the company's profitability [...]
  • Pages: 3
  • Words: 1076

Marketing Plan of Apple Inc. Company

As a matter of fact, Apple is the leading company in the PC industry in terms of design and innovation. This is a clear indicator of growth in the company's market share.
  • Pages: 5
  • Words: 1393

The Impact of Packaging on Consumer Buying Behavior

The package should also have attractive features which will attract the consumer and at the same time potray the quality of the product to the consumer For the case of dairy products, a picture of [...]
  • Pages: 16
  • Words: 4470

Servicescape

This will be done by considering an event and design of a restaurant, Metricum Restaurant, that will attract young people to the display of the restaurant's design exhibition and in the process realize profitability for [...]
  • Pages: 6
  • Words: 1790

Oligopoly

Oligopoly is a type of market structure that has few companies but with huge capital bases.'Few firms' in this case are taken to mean that the activities of one firm are largely influenced by the [...]
  • Pages: 4
  • Words: 1220

The Art of Consumer-Insights Marketing

7 There is another trend in marketing and that is, ensuring that the customer longs and wants for a aremake' of the product; in other words, the strategy is to aim for the customer's coming [...]
  • Pages: 12
  • Words: 3238

Starbucks International Marketing

The third step involves the company in question to determine the legal and political forces of the left countries in the list.
  • Subjects: International Marketing
  • Pages: 11
  • Words: 3160

Contemporary Issues in Marketing and Management

In the evaluation of the impacts of social media and viral marketing on the movie industry, the paper defines social media and viral marketing in the context of application of the terms in marketing before [...]
  • Pages: 7
  • Words: 2011

Comparative Analysis of the Marketing Communications Mix

According to the Olympic marketing and promotional committee, Coca-Cola is accountable for two thirds of the media spending compared to the rest of the corporations that officially sponsor the Olympic and Paralympics games.
  • Pages: 9
  • Words: 2499

Marketing Plan for the New PriceSmart’s Royal Health Lotion

The strategic role of Royal Health Lotion for PriceSmart Trinidad is centred on three key objectives: To maintain competitiveness as the product leader in innovative health and beauty product introductions and successful product launches; Not [...]
  • Pages: 10
  • Words: 2527

Maxim’s Caterer in the Hong Kong Market

The retail market in Hong Kong has changed due to the increase in number of visitors. The company has opened several outlets in China in order to meet the needs of the increasing number of [...]
  • Pages: 7
  • Words: 2030

Perpetual Maps in Marketing Simulation

This paper will concentrate on the impact of simulation on the lifecycle of the products as well as its impact of the life cycle on them marketing of the product.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 596

Merger Between Citicorp and Travelers Group

One reasons, as to why the Citicorp and travelers merger was considered important in the financial industry of the United States was because this merger would create "a financial supermarket hence increasing the economies of [...]
  • Pages: 4
  • Words: 1118

Subway Restaurant Service Marketing

Subway and through the method of observation; it will give a report on the performance of this Franchise relative to that of other fast food franchises in the country.
  • Pages: 14
  • Words: 4229

The Role of Marketing in Business

The main purpose of marketing is to identify the consumer of a product or service, to retain the client, and to gratify him or her.
  • Subjects: Financial Marketing
  • Pages: 3
  • Words: 853

Competition Advantages for Producers and Consumers

Three articles on the topic of competition will be used to define the boundaries discussion and they all have been chosen because of their relevance to the argument that competition brings about great benefits to [...]
  • Pages: 3
  • Words: 839

Marketing Myopia’ Term by Theodore Levitt

Innovation is one of the central incentives for successful promotion, and this thesis forms the basis of Levitt's idea about the inadmissibility of narrow goals in the construction of productive ways of addressing consumer needs.
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 1134

Global Success in Athletic Footwear Industry

In addition, the above entities need to have a reliable production network and the ability to modify their goods to suit the requirements of the various markets.
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1553

The New Balance Sneakers Product Marketing

This strategy is excellent, and the brand's popularity increased so much that everyone who follows fashion began to consider sneakers New Balance an integral part of the closet.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 609

Effects of Red Bull’s Promotion on Sales Volume

The objective of the present study is to investigate the relationship between Red Bull's sales promotion and sales volume. The study's findings reveal a significant positive correlation between sales promotion activities and the volume of [...]
  • Subjects: Product Marketing
  • Pages: 23
  • Words: 4278

Demand Frenzy for High-End Products: Is That an Ethical Issue

However, the subsequent study of the academic source made me change my mind by creating "demand frenzies," marketing specialists merely cater to the specific needs of consumers' minds rather than act unethically.
  • Subjects: Marketing Project
  • Pages: 1
  • Words: 290

The Skittles Brand’s Marketing Campaign

Brands of the recent years have grasped the potential of surreal marketing, used both comedy and mystery as a tool for engaging with their audience. The use of colorful and weird advertisements creates a new [...]
  • Pages: 1
  • Words: 284

The Starbucks Firm’s Expansion Problems in China

Instead of making the management of Starbucks in China only consist of the U.S.employees, the company's leaders chose to combine the managers and allow Chinese managers to make important decisions and rule the business.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 586

Product Placement in the “I, Robot” Film

According to Lewis, Audi's portrayal in the movie was rather skillful, as a manually driven car in a futuristic world established a sense of connection between the main character and the audience.
  • Pages: 1
  • Words: 306

Ten Barriers to Marketing Planning in the Modern Age

McDonald covered various possible issues, ranging from the fundamental confusion between tactics and strategy to the lack of knowledge and skills. Therefore, the lack of knowledge and hostility to corporate culture still exists in the [...]
  • Pages: 1
  • Words: 289

The M&M Firm’s Use of Marketing Channels

It does not require a video to be long and does not limit the number of characters in a post, allowing M&M's to post more generalized content. The posts on Twitter are the same, and [...]
  • Pages: 1
  • Words: 342

Analyzing a Lowes Store Layout Plan

A traffic flow plan is something that allows the management of a store to plan out the movement of the customers through the store and offer different types of merchandise along the way.
  • Pages: 7
  • Words: 1916

Phone Pitching for Selling Products

Phone pitching was the absolute alternative because it enabled users to communicate directly in their business and has been widely adopted in the US market as a method of solutions selling.
  • Pages: 3
  • Words: 845

Marketing strategy of Accor Hotels

Additionally, an omnichannel approach will entail a pull strategy for viewers seeing ads or sponsored events, such as the Australian Open, on traditional media and a push tactic once they connect to Accor's social media [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 315

Market Entry Into a Country With a Large Power Distance Index

First of all, when entering a market in another, a marketing manager should remember that it is essential to adapt the goods or services produced by a company to the habits and traditions of another [...]
  • Subjects: International Marketing
  • Pages: 1
  • Words: 355

Hero Builders Firm’s Marketing Strategy Analysis

Following the exploratory study, Vicale should have carried out more detailed and focused research to ensure the development of an effective market entry strategy to assure adequate preparedness and success. Additional research would also provide [...]
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 987

Smart Bags: Product Life Cycles Stages

Product life cycles stages include Introduction, Growth, Maturity, and Decline. Currently, Smart Bags are at the Introduction stage. 246192
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 281

After-Sales Services and Innovative Approaches

The approach taken in the present thesis is a qualitative assessment of existing company analysis tools and uniting the findings into one homogeneous assessment tool to identify the needs of the customers that fail to [...]
  • Pages: 50
  • Words: 12584

Foreign Market Entry for India

The purpose of this organisation has been to identify, promote and engage in evidence-based activities to meet the demands of all industries and companies whose business models revolve around aluminium in the Persian Gulf.
  • Subjects: International Marketing
  • Pages: 10
  • Words: 3095

Cash Rebates: Advantages and Disadvantages

Cash rebates are beneficial for many businesses though they are risky for customers; in case people are ignored or paying is delayed it is necessary to file a complaint and write to the company of [...]
  • Pages: 2
  • Words: 514

Oreo Thins Product Analysis

Additionally, it is possible that the introduction of Oreo Thins was an attempt to improve the brand's reputation by offering a healthier alternative to traditional Oreo cookies.
  • Pages: 2
  • Words: 648

Market Segmentation at Groupon

Finally, this segment is actionable, since Groupon has sufficient knowledge and resources to negotiate on the daycare discounts for single parent undergraduate students.
  • Pages: 1
  • Words: 405

Marketing Concept and Its Vital Importance

The changing needs, as well as wants of customers, greatly influence the strategic plans of the organizations, this makes the satisfaction of customers' needs the major key as far as marketing is concerned.
  • Pages: 3
  • Words: 1217

Fruit Loops: Marketing Plan

The objective of the market plan is to spend three and a half million dollars for advertisement in terms of billboards, television advertisements, radio advertisements and others.
  • Pages: 3
  • Words: 1009

Virtual Grocery Shop: Feasibility Study

The appearance of virtual market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in production and communications technologies.
  • Pages: 4
  • Words: 1173

Amazon Company’s Dynamic Pricing

Dynamic price is typical for e-commerce as it allows companies to respond to changes and market fluctuations."The forces of supply and demand are leading variables that dictate pricing.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 610

Newman’s Own: A SWOT Analysis

The first part is the overview of the case, second part is the SWOT analysis, third part is some questions and answers related to the case and the last part is recommendation.
  • Pages: 4
  • Words: 1208

Promotional MIX by the Adidas

One of the scopes of the promotional campaigns is to communicate kernel messages to the general audience. In this case, the Olympics campaign is used as an advantage by Adidas.
  • Pages: 2
  • Words: 572

Virgin Group: Advertising and Different Consumer Segment

Virgin Group is synonymous with Richard Branson who is the chairman and owner of Virgin Group - UK's one of the most well known diversified business group. Brand building has a significant share of advertisements [...]
  • Pages: 8
  • Words: 1935

Sony Electronics: Basic Marketing Plan

4% of margin, this marketing plan will suggest a number of conditions & solution in how the company will market the required goods successfully by the year 2009 through a special attention in segmenting, targeting, [...]
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2469

The Concept of Sales Promotion

Sales promotion can over added values to the customer at the point of purchase, which is referred to as sales pull strategy.
  • Pages: 3
  • Words: 614

Hugo’s Machine Shop Analysis

Risk taking tendency-Despite the fact that bill was a high school graduate and had never taken business-oriented courses he was determined to learn and make good progress in Hugo's machine shop.
  • Pages: 2
  • Words: 670

Consumer Dissatisfaction: Reasons and Solutions

I often notice the great disparity between my expectations and the service actually provided in troubleshooting instances and in the service provider's sensitivity to the needs of the client.
  • Pages: 3
  • Words: 916

Pet Care Services’ Market Analysis and Plan

The launch of the Pet Care services and the application attached to it will be based on a detailed assessment of the environment of the pet care market.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1256

Strategic Marketing Plan for Air Arabia

The concept of onboard connectivity refers to the opportunity to use the Internet during the flight for connecting with the crew and accessing the necessary information.
  • Pages: 6
  • Words: 1979

Pampers’ Communication Strategy: Better for Baby Ad

Herein lies the importance of Pampers' new campaign, which is aimed toward new demographic and strives to maintain the company's position of a leader in the target industry.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 604

Reggie’s Luxury Wrist Watch: Marketing Plan

The first is the fact that Reggie's Luxury Wrist Watch can connect to both android and iOS phones using Bluetooth. As mentioned previously, the watch can also connect to both Windows and Mac computers.
  • Subjects: Marketing Project
  • Pages: 19
  • Words: 5216

Retail Store Communication and Its Specifics

In a large retail department store, the role of a communicator would fall to a communications officer or manager that has the direct responsibility of managing internal and public communication channels of the company.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 646

Amazon Go Company’s Diversification Strategies

For example, as the case under analysis mentions, the first stages of diversification and the introduction of the organization to the digital market caused a slight decline in the company's performance: "Amazon's performance in the [...]
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 944

Airbnb: Social Media Strategy

According to Hogan, the main aspects of the firm's strategy are video marketing, the integration of user-generated content, and the use of social channels for customer communication. Among the three chosen platforms, the number of [...]
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1223

The Hershey Company’s Product Marketing Plan

The Hershey Company, commonly known as Hershey's, is a chocolate manufacturer established in 1894. Hershey's has a competitive advantage due to its well-established image and the fame of some of its products, such as Hershey's [...]
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1081

Marketing Strategy: Carvel in China Case

The majority of the population was upper and upper-middle class, which coincided with the targeted population. Carvel wanted to have such a product to be competitive, and it worked.
  • Pages: 2
  • Words: 646

Loyalty or Reward Program and Its Aspects

It is critical to inform the customers about the upsides of becoming a loyal client and expose them to the real value of being a part of the rewards program.
  • Pages: 1
  • Words: 575

Ray-Ban Sunglasses: Product Marketing Mix

There is a considerable price differentiation of Ray-ban due to the fact that the sunglasses of the brand are comparatively high- priced in comparison to the competitors - this differentiation in pricing strategy has occurred [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 574

Greyson Corporation Marketing Research

The case study focuses on the effect of the decline in the demand for the company's products and services. The Greyson Company can supply the missile needs of the Bush Government during the Iraq War.
  • Pages: 4
  • Words: 1187

Zara Company’s Distribution and Promotion Strategy

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 580

Marketing Communication Objectives: Motorola

The campaign was launched to make sure Motorola is the product of preference for new and existing purchases, and build external marketers or distributors of Motorola's products.
  • Pages: 3
  • Words: 1038

Airbnb Consumers’ Choices in the Chinese Market

They are designed to identify factors influencing the company's business performance in the Chinese market, to understand the nature of relationships that exist between factors affecting its consumer choices as well as the company's performance, [...]
  • Subjects: International Marketing
  • Pages: 31
  • Words: 14951

UK Beauty Industry’s Quality and Customer Loyalty

According to Reason, irrespective of the market segment that a firm serves in the beauty industry, service quality is increasingly becoming an important factor that these firms must consider when delivering their products to the [...]
  • Pages: 50
  • Words: 13324

Car Repair and Hair Salon Services and Satisfaction

To assess the marketing strategy of the firm, one must look at the company's competitive advantages and evaluate the roles of intangibility, heterogeneity, inseparability, and perishability of the services the business provides.
  • Pages: 7
  • Words: 2002

Gillette Company’s Demand and Pricing in Indonesia

In other words, the appearance of innovative blades is likely to create additional demand for them and promote the complete substitute of the traditional knife by the razor blade.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 614

Online Dating Start-Up Business Plan

Due to this, a large number of online dating project has emerged in recent years, and the level of competition has increased as well.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1397

Chromebook Product Marketing Plan

Revenue is one of the primary financial objectives for a company and is the income a business acquires from the 'standard' business activities that usually include selling services or products to customers.
  • 5
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 831

Motivations to Choose Bottled Water

The growth of the bottled water industry is attracting a lot of global attention because more companies are jostling to have a significant share of the market.
  • Pages: 6
  • Words: 1715

Apple Company and Sustainable Development Issues

The purpose of this paper is to conduct market research of the company and its products, develop a basic marketing plan, and study the marketing problems and opportunities the company would have to address.
  • Subjects: Strategic Marketing
  • Pages: 10
  • Words: 2767

Ralph Lauren & Bose Special Edition: Marketing Plan

The marketing promotional strategy of Ralph Lauren & Bose Special Edition should focus on spreading the worth and importance of the two brands and their products to the targeted consumers.
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2431

Squeeze Ball Product Development and Marketing

Thus, the findings of the market research were to generate insight on the prevailing gaps concerning the available products in the market with the aim of fostering the intellectual, social, and physical development among children.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1668

Uber Technologies Inc.: PR Campaign

In the short term, it is expected to raise the potential clients' awareness of the services provided by Uber and their advantages, and increase the number of provided rides by 3% by launching a social [...]
  • Subjects: Strategic Marketing
  • Pages: 8
  • Words: 1491

Eternity Aqua Perfume: Advert and Adbusting

In the recent campaign of 2012 to market the product, Eternity Aqua was advertised and endorsed by the lovely Edita Vilkeviciute and the robust Ben Hill.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 929

Goldfish, Pantene, and Heinz Ads Analysis

The emphasis on the quality of the product is clear from the tagline of the advertisement, "Baked with real cheese". The image in the print advertisement tries to emphasize the quality of the product.
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 1189

Nehi Soda Product Marketing Campaign

As such, the segment will be more willing to buy the commodity compared to those who never interacted with it in the past. This attribute will be useful to the marketing of Nehi soda.
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1458

Unilever’s Product Development: Collaborative Innovation

There is the possibility of the comprehensive use of the efforts of the project partners at the preproduction, production, and marketing stages, which contribute to the achievement of positive externalities due to the synergistic effect.
  • Subjects: Product Marketing
  • Pages: 9
  • Words: 2492

Search Engine Optimization: Tips and Tricks

One of the most important reasons is that a company might have a perfect website with all the required information for promoting its products or services but unless the website is viewed by the customers, [...]
  • Subjects: Marketing Communication
  • Pages: 5
  • Words: 1498

Luxury Market in Nigeria and International Brands

The reason for this is due to the relative absence of luxury fashion brands within the country which causes the local buyer to either resort to utilising purchasing services or going abroad to buy the [...]
  • Subjects: International Marketing
  • Pages: 80
  • Words: 21708

Product Classification, Differentiation, Branding

The characteristics of products are considered to be aspects, which could be adjoined to the description of a product in order to broaden the definition of merchandise.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1388

Accor Hotels’ Marketing Strategy

In this study, it will be necessary to investigate the internal and external environmental factors that affect the normal operations of the firm.
  • 5
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1563