Marketing Essay Examples and Topics. Page 12

This report aims to address social media and brand in areas of social media and brand development, new social media and brand community, sales transformation, and ethical issues.

In the case of segmentation, the business is bound to effectively identify the segments of the service or product it is dealing with.

There was the looming danger of the company failing to get the right quantity and quality of the tea that they required.

This tool is essential in that it helps in making the organization or the business analyst to concentrate on resources as well as the capabilities to the imminent competitive surroundings.

The Degree of Turbulence Strategic analysis of the UK environment requires the application of DOT which reveals on the stability of the industry within the current market situation.

The second dispute associated with vertical integration in the firm is that, it traps the company in the box of sales and marketing.

The company has grown over the years until the 2005 when the growth begun to decline following the introduction of the customer Centricity marketing by the company CEO.

The Switzerland as a tourism destination advertisement is very manipulative and use tactics that directly and involuntarily appeal to the mind of the target person.

To underpin the efficiency of market response in regard to emerging opportunities and challenges, the organization has embarked on establishing the apposite marketing mix.

Now the senior management of the company in Russia is discussing the future strategy of marketing the Always brand in the country, particularly after the realization that decisions on product portfolio, price levels, and brand [...]

In this case, the Managing director of the hotel needs to understand means of optimizing the internet marketing to improve the performance of the hotel.

At the current moment, the company faces the challenge of creating a new concept and logo of the fast food industry that should focus on health conscious consumers.

The effectiveness of the firm's diversification strategy has been enhanced by the commitment of the firm's management team in investing in a lean research and development program.

However, the internet based book sellers require a lot of techniques to enable them to perform well in the market and to move with the growing levels of competition.

This is important because when not all the partners understand the organizational structure of the other party, it becomes easy to have cases where one acts in contrary to the principles of the other.

Maximization of the impacts of marketing activities depends on the comprehension of factors that influence consumers to buy a hospitality product.

The product perspective is one that seeks to indicate that the most attribute of a brand is its ability to meet the expected needs of the consumers.

The accents on the advantages in the form of rewards and discounts for customers are the direct way to contribute to the customer loyalty in relation to the definite hotel and increase the company's profits [...]

Branding is the process of creating a unique image of a product or service by cutting a name for it and in the process engraving it in consumers' minds.

Emotion approach fosters brand salience that is vital in success process of a particular product. Despite the fact that domestic and international firms adopt emotion in their marketing campaigns, index of manipulation needs to be [...]

The results shall be processed through the use of one way analysis of variance to realize the attitudes and perceptions regarding the use of women in advertising in Saudi Arabia.

In an effort to achieve the desired level of personal development, it is important for one to take into account the concept of culture. The resultant effect is that the students are able to fit [...]

In addition to utilising online services such as social media in gathering market information, emergence of 'big data' is another trend that presents organisations with an opportunity to maximise their level of profit.

The advent of internet and social media has however disrupted this direct engagement and offered NPO's and public sector an opportunity to interact with consumers in a more complex yet influential way.

Decision to locate the resort at Mallorca was motivated by the need to exploit the tourism resources in the Mediterranean Basin.

In well structured societies, adverts can be source of inspiration and motivation to the less fortunate as they look forward to afford the lifestyle portrayed and the end result is a society that appreciates the [...]

With the knowledge on where to market and/or how to do marketing, the next important issue in strategic marketing for Tico Mas is the development of a mechanism for putting marketing strategic plans in place.

The primary sources of data will include members of the product team, the marketing and sales managers, the manufacturing and production managers and the other employees who were involved in the new product development process.

However, the availability of customer information over the past few decades has led to the formulation of new metrics that assist managers to develop a comprehensive understanding of individual customer and the value of a [...]

According to Billington, Carter and Husain Whole Place Development refers to the dynamic process of creating public as well as private spaces by utilizing the input of the stakeholders who are the community to develop [...]

The new management that took over the company in 1991 decided on the use of publications to create a stable audience.

Cost of purchasing raw materials and opportunity cost will be relevant cost; this is because for the company to produce the printers, it has to incur the cost of purchasing materials needed.

Some costs cannot be classified as either fixed or variable costs and yet they have to be allocated somewhere in the process of allocating costs to different cost centers.

Despite the high cost, customers will be kept coming by the quality that the company is able to offer for instance when the company offers a unique products or it is the first one to [...]

Concerning the distribution aspects of Ralph Lauren it is evident that the distribution channels are intricately correlated to their marketing strategies. The policy has thus proved to be effective and beneficial to the firm's objectives [...]

Economist agree that demand is caused by a number of things such as the prices of related goods, the supply of that commodity, the power of the consumer to buy that product and also the [...]

The following is a review of related literature that would provide information as to the history and current status of mobile marketing in the world today and how it is used in the hotel industry.

A major responsibility on the part of the marketer is to determine the what, where, when, and how to complete the process.

This report closely examines the Australian restaurant industry, the emerging trends affecting it, the major players in the industry and how their policies or strategies affect City Grill and the industry at large.

There are similar companies offering similar products, they are of same size, and therefore, Campos Coffee must distinguish itself from the rest.

Champion et al.highlight that, in a situation of high involvement in the decision making process, there is a high correlation of store image and perspective of the consumer on the quality of the product.

Introduction of systems and practices that are inconsistent with the local culture can result in failure of the system, not to mention conflicts between the company and its clients and possibly, the stakeholders at large.

This article focuses on how the airline industry can apply CRM in its operation management for creating value to customers and the organisation.

It has managed to be the market leader in this industry in the US. It is true that this company has faced a number of social problems in the market.

Russia's economy is the tenth largest in the world and the country is believed to have one of the strongest economies in the world.

This table shows Orrstown Bank degree of survival in the market against M&T High Orrstown Bank has a good market reputation and understanding of the economy compared to M&T, though the management failed to use [...]

High Adoption: Absorbing New Ideas Momentarily According to Oshri and Kotlarsky, the key specifics of the DPI strategy implemented the right way is the increase of the level of adoption within the organization; as the [...]

The living standards of the people of Hong Kong will determine the success of the market. The country currency is one of the strongest in the world where it remains stable against the dollar; it [...]

This research will bring imminence to the questions posed below for the purpose of this research, and give you an idea of the mobile marketing nowadays and a lot of chances that mobile technology presents [...]

This rapid growth of the company's services can be attributed to several factors, but since the company has a well established brand, it would be worthwhile to establish if the company's brand played a strategic [...]

The new channel of production in the name of Adidas-score will be readily accepted as football fans are the target market.

With regard to the practical application of positioning to establish a good market for women's fashion products, the marketing team would focus on reviewing theoretical approaches that focus on strategic positioning of products in the [...]

Schiller should consider the best practices in order to support the company's brand. The managers can place the company's brand in jeopardy by failing to promote the best business practices.

He adds that the company's main competitors, the Burger Kings and Wendy's, have taken a large share of the company's markets and are doing well, despite the hard economic challenges.

A marketing plan is a strategy that is often laid down by a company with an intention of satisfying the needs of the target customers as well as achieving the ultimate goals of the company.

The company has established strategies that will lead to relative differentiation of the airline from its competitors and also lead to cost savings that will be beneficial to the airline.

In the modern age of e-marketing, the marketing manager in the new markets could establish a connection element that plays a key role in reaching the target market.

The integration process has resulted in airbus producing the largest airplane with the capacity to carry slightly below 800 passengers at a time that was to provide intense competition to Boeing 787 dream liner (Airbus [...]

The external environment of MCO offers excellent opportunities that could be utilised to guide the performance of the organisation. In order for the management of MCO decide on the best approaches to adopt so that [...]

The use of the internet in marketing has led to the emergence of the concept of e-marketing, which is an important concept in the modern-day marketing field.

Since Jovens Fashion Design is a fashion company that deals with women wear, it shifted and upgraded the quality of its products to match the changes in the fashion market.

The company owes its success to excellent marketing strategies that have enabled it to identify and to satisfy the needs of online buyers and sellers.

The outcomes of this research will enable future research in this area, as well as will identify the strategies of marketing that will be used by oil firms in Nigeria and the impacts of the [...]

It is apparent that the reactions of the community with relation to the services offered by the hospital are positive, encouraging and convincing.

But the quality of such brands is not up to the mark and moreover, the target customers of such companies are the middle class customers.

In addition, Kenya shares borders with the Indian Ocean to the southeast at the equator, Uganda to the west, Tanzania to the south, Somalia to the northeast, Sudan to the northwest, Ethiopia to the north, [...]

It is a fact that, marketers have always failed to account for the impact of marketing, and this has caused unrest in this department.

In addition, around sixty-six percent of its revenue is generated locally, twenty percent in Europe, ten percent in the pacific Asia and the remaining percentage in the rest of the world.

Other economic factors affect the ability of a consumer to afford the product on sale making the economic stability a major determinant of the company's growth.

Therefore, when analyzing marketability of any film it is essential to ask "how many people can this film attract into the theatre?" Such an analysis could be important in understanding the strengths and weaknesses of [...]

The overall goal of interactive marketing in the film industry is to make changes that could result in more attraction with regard to films. Fourth, operationalization is important in interactive marketing so that the number [...]

In this regard, the company's new perspective on marketing should refocus in understanding the fundamental concepts of effective management. Using a competent marketing staff to complement the research and development outfit in creating the company's [...]

The strengths of the proposed deodorant include being the first in the market. Adopting a First-Mover Strategy, the Airmount Company will position this product as the first of its kind in the market.

Research aim The aim of this research is to examine how bad planning affects the outcome of the real estate projects in Dubai, in terms of customer perception on level of satisfaction and property resale [...]

The business plan will shed light on the business idea, the value proposition, and the technology that will be required to operate the business.

This paper, therefore, analyzes the situation of BlackBerry Ltd in an attempt to identifying the possible problems, which has led to the decline of the company's share value, as well as recommending possible solutions to [...]

The company that intends to establish its presence in the foreign market has to strategically assess and select the most appropriate mode of entry that will help in acquiring success in their foreign operations.

Apart from the chemical and scientific achievements, the automotive industry has also adopted state-of-the-art infotainment systems that are likely to bring customers to the edge of modern technologies in communication and entertainment.

The factors that account for the success of Russian River Ranches in the luxury wine market include the following. The brand personality of Russian River Ranches reflects the attributes that customers in the luxury wine [...]

This process is called an experiencescape which can be described as the creation of an environment that creates an experience beyond that of the mere buying of goods, rather, it is a type of marketing [...]

The campaign will be used to market the product in China. The print and electronic media will be used to market the product.

The central role of advertisement is to communicate, particularly to the target audience, what the organisation has in store and the value of its goods and services to the outside world.

Global marketers should consult the relevant business bureau in every nation they wish to introduce their products or services, so as to be fair to the other traders.

Challenge of Allocation and Customisation of Marketing Resources In marketing the Allsmile product in the four targeted markets, the regional manager faced the challenge of allocation and customisation of marketing resources due to variances in [...]

The philosophy of the company is "to be totally committed to producing the highest quality tea brands and make them accessible to everyone".

Therefore, training of the sales force is the key to building an effective sales force, and it involves the change of tact whereby the sales team is either trained while on the job or while [...]

Selection of merchandise source The selection of a merchandise source determines the cost of the inventory, and the profit margins for the retailer.

I believe that the Internet has become the prevailing media platform for healthcare industries and companies to introduce their products and services and to engage consumers in online forums.

With the aim of reducing carbon emission in the atmosphere, the company should balance the cost of fuel gas market price with the carbon credits available to generate in order to make profits once electricity [...]

One of the key characteristics which define the industry is the purpose and price of the shoes. The lucrative nature of the industry in relation to profitability has led to a large number of investors [...]

There is a growing need for communication and these products are in high demand in the entire world. The company should target customers in developing countries as a strategy of accessing more potential markets.

One of the core aspects that need to be considered is that it currently has an enormous potential to become one of the leading companies in this market, and it is going to be discussed [...]

Though clearly providing the Chinese population with a range of benefits, including the opportunity for the Chinese people to enter the environment of international communication, Apple affects the very core of the Chinese consumer culture [...]

The utility theory assumes that consumers are the ultimate decision-makers on the consumption of certain products, based on the perceptions of their available income resources and the perceived efficiency of the product.

The survey will focus on consumers of all ages in relation to their buying patterns and the influence of the internet on their buying patterns.

The strategies will motivate teens to be conscious when texting and at the same time promote LG as a socially responsible company.

It is evident that the presence of other quality inferences such as product information reduces the extent to which the price influences the quality perceptions of consumers. Advertising is an important inference that consumers utilize [...]

In line with the objectives, a unified digital strategy will be adopted to create awareness and encourage the target segment to be involved in the community garden program.

In pursuing the topic of this paper, the critical section offers explanations of the findings to link them to theory and provide the reader with a basis for understanding the overall impact of the technologies [...]

However, the consumption started to decline in 2006 because of the new taxation laws and the global financial crisis of 2007/2008. Majority of the beer consumers in the UK are very conservative and loyal to [...]

However, when the templates are mixed creatively and according to the needs of the target customers, the firm is assured of getting a unique and new design in the industry.

To begin with, the authors offer the best background information to analyse the relevance of social media sites. It is also necessary to identify the major strategies and benefits of these social sites.

In calculating the unit cost of the online products retailed by the Mediafire.com, the company applies the Conjoint Analysis, which is a marketing research tool that is used to determine attributes of each product and [...]

Identification of Key Partners The key partners will comprise the manager who will be the owner since the business will be under sole proprietorship and staff who will run the operations.

Unlike a product, the face value of a city lies in the eyes of the investors and the citizens. According to the author, the product is the cutting edge that determines the initial attitude of [...]

The products made by BASF were of premium quality and had a high price tag compared to substitute products available in the market at the time, despite the low demand.

The marketing management unit will need to use the strength of the Lenovo Brand to enhance competitiveness of this product in the market.

The forces are the threat of substitute goods, the peril of established rivals, the danger of new contestants, the bargaining power of distributors and that of consumers.

Given the proclivity of the business environment to lean towards the conception of assimilation of knowledge, market strategists have to expand their scope to meet the growing demands in the market to keep the business [...]

The choice of the concepts is dependent on the product under sale and the organizational objectives. The company adheres to selling and product marketing concepts of promotion as it focuses on the product's quality and [...]

The research questions that this research will address include the extent to which companies involve their employees in CSR initiatives, how involvement of employees in CSR activities affect their decision to stay, and the extent [...]

In addition, the growth of brand management and a common use of the term now place a brand image on everything.

The purpose of this essay is to review the article "Brand Credibility, Brand Consideration, and Choice" by Joffre Swait and Tulin Erdem.

The Sport Chalet Company is positioned to reap heavily from the recommendations that will be in the proposed marketing communication plan.

The menu that Pizza Express plans to use in the Nigerian market should reflect the main local dishes in the country.

The DuPont analysis is a method of evaluating the effect of three components of the return on equity on a single equation.

The main point is that through the chart representation of the sample campaigns, which it conducted on numerous multinational corporations between 2007 and 2010, the company realized the importance of targeting to ensure evenness in [...]

The development of international business and the fickleness of the global market have increased the need to for organisations to initiate proper foreign exchange risk management strategies.

According to the company, creating awareness and lowering the prices of its products increase the demand of the product in the market.

In the women's wear segment, New Look will need to offer products that appeal to both the old and young women subgroups.