Marketing Essay Examples and Topics. Page 12

3,265 samples

Nigel Longford’s Marketing Project

Inside the node is a number that shows the sequence of a task to the critical path. The critical path is "the sequence of tasks that require the longest amount of time to complete".
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1709

Market Segmentation by Various Companies

Market segmentation is used by various companies to tailor their products and services to the target demographic or consumers who are thought to be most interested in these products and services.
  • Pages: 2
  • Words: 568

Stormer’s Ironing Services: Marketing Plan

What's more adding to running the business is the cost of building a unit of the machine - $50,000 with maintenance cost of $3000. Stormer's invention is new in the eyes of the public.
  • Subjects: Strategic Marketing
  • Pages: 10
  • Words: 2814

Coca-Cola’s The Super Bowl Advert

On the other hand, the second advert is limited to perspective, since it is not a fact that our grandparents used to take Coca-Cola in order to make life easy after their hard work.
  • Pages: 2
  • Words: 554

Flip-Flops in the Footwear Industry in the UAE

The core of the product is providing casual and comfortable footwear to diverse customers. To support the product, an assistant will be available both online and in various stores.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 608

Researching the Business Structure

The tax is calculated as an individual tax, and there is a tax-free threshold of $18,200, which is important for a small-scale and young business.
  • Pages: 2
  • Words: 550

Marketing Activities and Brand Communication

One of the main issues associated with social media use in luxury marketing is the conflict between the universal accessibility of the former and the elitist philosophy of the latter.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 874

Global Marketing: Cultural Aspect

It is considered to be one of the most evident cultural differences, and it can lead to grave mistakes. It is essential to respect the culture of a specific country when selling the product or [...]
  • Pages: 1
  • Words: 332

Predictive Analytics in Digital Marketing

The person involved will pursue the tool or model to monitor the response of the executed effect variable at a time when there is a change in the cause. In the field of marketing, such [...]
  • Pages: 2
  • Words: 571

Rebranding the Product Twinkie

It involves improving the quality of the product to meet the customer requirements and fulfil the customers' expectations. The Twinkie product is highly priced, making it unaffordable to the majority of the target market.
  • Pages: 3
  • Words: 827

Pricing Strategies and Models in the Hotel Industry

These market conditions are the characteristic traits of the hotel industry or a certain sector within the industry, as they influence the buyers and sellers of hotel services within the sector or industry.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 615

Nokia’s Lumia Smartphone’s Annual Marketing Plan

The Nokia Corporation is hopeful of broadening the market of the Lumia series to attract new segments like the lower end of the market, traditionally the stronghold of Nokia with Symbian handsets and feature phones.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1005

MNC Adidas Group: International Accounting

It is due to these reasons therefore that the Adidas Group often carries out though assessment of all the financial risks and the impact of social-economic and political environments of their foreign operations.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 674

Romancing the Globe: Apple’s Greatest Hits and Misses

The success of the company cannot be explained by a strategy that is tailor-made for a particular culture but a strategy that changes the culture of consumers when it comes to the use of electronic [...]
  • Subjects: Strategic Marketing
  • Pages: 5
  • Words: 1452

Spear Brand Foot Wear Business Proposal

Inventory balances are projected using the monthly cost of sales, which is multiplied by 12 months, and the result is divided by inventory turnover per year The sales revenues were forecasted based on the actual [...]
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 1175

International Capital Markets, Asset Pricing and Financing the Firm

With respect to the international asset pricing and portfolio theory, the author centers on the diversification benefits and cost. On the other hand, the second view suggests that diversification is essential to every organization; however, [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 558

Advanced Practice Nurse Job Aspects

Strategies for seeking employment are effective when they allow APNs to expand the areas for the job search and increase the chance of being employed.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 605

Car Retail Price and Car Mileage in Dubai Market

Correlation and regression analyses were performed to determine the relationship between car retail price and car mileage in Dubai market. 19% of the variations in the car retail prices were accounted for by the car [...]
  • Pages: 2
  • Words: 557

Katara Events Website Project Development

As noted, the website has effectively supported the provision of credible information pertaining to various village events to individuals in the region.
  • Subjects: Marketing Project
  • Pages: 30
  • Words: 8159

Coal India Limited and Store Norske

Given that Coal India Limited is a listed company, the acquisition will be subject to controls by the Securities and Exchange of India.
  • Subjects: International Marketing
  • Pages: 8
  • Words: 2187

A Solar System Business Idea

If the location of this business is favorable, the goal of achieving a turnover of $1 million is tenable. Some of the factors to be considered when coming up with the right marketing mix for [...]
  • Pages: 4
  • Words: 1165

Walgreens: The Marketing Challenges

This can be achieved by reviewing the most lucrative aspect of the business and determine how to increase the efficiency and level of satisfaction of the workforce because their performance can surely impact the profitability [...]
  • Pages: 10
  • Words: 2972

Intellectual Property: Social Value of It

He states that with the invention of internet, marketing strategies have increased revenue to these companies because more and more people in different corners of the world are able to view an advertisement placed in [...]
  • Pages: 14
  • Words: 3868

Gangxia River Park Area Regeneration in Shenzhen City

Gangxia River Park is located in the Southern corner of Futian District, Shennan road, south side, Fuhua third road, north side, near the crystal island, the community centre, the axis of the east-central area of [...]
  • Subjects: Marketing Project
  • Pages: 11
  • Words: 3556

The Newcastle Australian Theatre

The Goal of the report is to provide help to the top management is to expand the business and services being offered by The Newcastle Australian Theatre.
  • Pages: 7
  • Words: 2907

The Company Wenergy Solutions: Marketing Plan

To successfully position a product in the market to gain a desirable market share, a good marketing strategy and marketing plan have to be designed to that end.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1226

How Game Mechanics Create Demand for Virtual Goods

Before presenting the study, the authors prove the importance of the matter. The authors predicted the new directions, which may appear in the flow of the study; however, the points that can possibly contradict the [...]
  • Pages: 2
  • Words: 451

Financial Auditing and Its Importance in New Zealand

Auditing is a profession that should be practiced in environments that allow independency of auditors so as to preserve the integrity of auditing processes and be trusted by investors.
  • Subjects: Financial Marketing
  • Pages: 5
  • Words: 1475

Marketing: Customer Loyalty

One of the most discussed issues in the financial services sector around the world is the improvement of the services that are given to customers.
  • Pages: 9
  • Words: 2697

Acquisition of ACME: Challenges the Company Faced

Despite having undertaken the acquisition of the Company, JEL has the chance of continuing with the sale of its products in the ACME market due to the existence of a ready network of the vendors [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 901

ACME International Expansion Program

ACME is a very potential company that has the biggest opportunity of expanding its business in the overseas markets and for this to be attained a critical analysis of the business environment in the countries [...]
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1348

Multinational Corporations Aiming to Operate in China

The most important factor which is more likely to affect the profits remitted from the joint venture is considered to be the tax policy which both the US and Chinese regulatory bodies implement.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 699

China and India in Emerging Healthcare Markets

In regard to issues of changing world order, and to the resurgence of regionalism, in particular, these countries throw some doubt upon the ability of the mainstream to capture fully the complex nature and dynamics [...]
  • Subjects: International Marketing
  • Pages: 4
  • Words: 1222

99-Cents-Only Stores: Company Profile

As the name suggests, the famous retail chain provides a deep discount on the general consumables such that all products are nearly priced at 99 Cents.
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 612

Entrepreneurial Process: Marketing Plan

The increasing desire of the youth to be attached to a nationwide brand name propels the probability of success of this plan.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2910

Maintaining the Partnership

The partnership with the supplier from China should continue in view of the value of this affiliation and the potential to change the operating regime.
  • Subjects: International Marketing
  • Pages: 3
  • Words: 586

E-Games Visual Campaign Sponsored by Riot Games

To guarantee the success of the visual program and correct outreach, we chose one of the most successful ESports corporations in the world, whose abilities in the industry are limitless - Riot Games.
  • Pages: 10
  • Words: 2525

Marketing of Services: The Consumer’s Perception

Previous studies show that emotional labor and emotional regulation of the employees, such as smiling when interacting with costumes and assertiveness, have a good impact on the perceived quality of services. Moreover, the appearance and [...]
  • Pages: 5
  • Words: 1502

Almarai Company: Promotion of a New Flavor of Juice

Still, currently, the set of the provided flavors of juice are relatively limited and, therefore, the introduction of a new flavor will benefit the company. The main task of direct marketing is to interact with [...]
  • Pages: 3
  • Words: 683

Promotion Technique: Mobile Marketing

For the mobile website, an organization can design new or use the same content to promote their products and services on various popular mobile websites.
  • Pages: 2
  • Words: 620

Nike Inc.: Marketing Principles

Nike's iconic relationships and side brands also enhance its strength to compete in the global market. Nike Inc.can maximize these strengths in marketing its products, increasing sales and share of the global market.
  • Pages: 2
  • Words: 602

The SWOT Analysis: Cityville

As for the unknowns that should have been included, but the case study lacks information on the topic, they are the specific preferences of the Citiville community in terms of art-related programs.
  • Pages: 1
  • Words: 242

The Evolution of Marketing Activities

The line graph presents the evolution of marketing activities ranging from production orientation to consumer and market orientation. The only type of orientation that is missing from the visual is the societal marketing concept.
  • Pages: 1
  • Words: 292

Instacart Shopper Experience

It is also worth noting that Instacart is often mentioned in sources and articles related to the topic of online grocery commerce.
  • Pages: 3
  • Words: 476

Non-profit Organization: The Boston Foundation

As a community foundation, the organization's mission will be to consolidate public efforts and resources to promote the sustainable development of a specific region.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 864

The Role of Nultinational Corporations in the Global Economy

To do this, the authors analysed how organizational strategies, firm-level capacities and federal policies influenced the emergence and collapse of JMNC and compared the impact of these aspects on the rise of CMNC.
  • Subjects: International Marketing
  • Pages: 5
  • Words: 1395

Sand and Sky Skincare: Markets and Positioning Strategy

The aim of this market research is to analyze the Sand and Sky skincare business, its position, and differentiation tactics of entering the Indian market, as well as the possible social and cultural barriers and [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2573

UAE: International Marketing Plan

The government utilizes the Constitution to support the implementation of laws that resonate with the needs of all citizens and companies.
  • Pages: 3
  • Words: 868

Unihive: A Tool for Creating an Academic Community

With the rising demand in the quality of produced work and the constant need for learning, the support of a community becomes overwhelmingly important for learners, as surveys and questionnaires taken from the target audience [...]
  • Pages: 2
  • Words: 586

The Theoretical Aspects of Strategic Marketing

Thus, the major aim of this paper is to define the key conclusions of the case study provided, to select the most beneficial strategic axes for an enterprise as well as to estimate the brand's [...]
  • Subjects: Strategic Marketing
  • Pages: 8
  • Words: 2217

Green Marketing: Tesla’s Case

The participants will be encouraged to share their viewpoints on green products and their shopping behaviors before and after the production of Tesla.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 610

Contextual Factors and Consumer Choices

Accordingly, it is a consumption situation that involves the characteristics of the environment and the personal features of consumers. Such a trend increases the responsiveness of consumers to innovations that help in saving time.
  • Pages: 3
  • Words: 703

How Marketers Try to Get Consumers’ Attention

By acknowledging the existence of these environmental stimuli and their roles in shaping consumer perceptions, the classical conditioning theory presupposes that one type of environmental stimuli is likely to affect another and in the end, [...]
  • Pages: 5
  • Words: 715

Komatsu Company’s Service-Dominant Logic

In this case, the company continues to focus on providing unique solutions to customers, but it has more opportunities for development, innovation, and addressing customers' needs with the help of a new model elements.
  • Pages: 2
  • Words: 667

“Personal Selling and Sales Management” by Weitz

The roles and responsibilities of salespeople have evolved, responding to ongoing industrial changes, competition, and customer needs. Weitz and Bradford discussed the traditional activities and objectives of salespeople compared to their new flexible functions.
  • Subjects: Marketing Communication
  • Pages: 1
  • Words: 324

Negative Impacts of Government Interventions

It means that the best "natural" condition of the economy is when it self-regulates, but the government should apply new policies to intervene at the moments when market forces are not able to stabilize the [...]
  • Pages: 2
  • Words: 618

Event Planning and Marketing

After the event, all guests and performers will be invited for dinner to further improve the sense of community. It will allow us to assess their satisfaction with the event and should consist of several [...]
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1728

PI-O Company’s Applied Marketing Concepts

Loyalty rewards in the form of benefits offered by a member's card confirm that the company strives to make customers prefer PI-O over all other competitors in the market.
  • Pages: 2
  • Words: 568

Tetra Pak Company’s New Packaging Options

All the staff must be in agreement with the idea of alternative packaging for the project to be a success. A communication strategy is also required to ensure that all the parties involved are knowledgeable [...]
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1348

Good Foods Company’s Marketing Research

The general views on the products being offered determine the way the company would introduce them to the market and promote them.
  • Subjects: Marketing Communication
  • Pages: 6
  • Words: 1579

Panera Bread Store and Bangkok Infrastructure

As Panera Bread is a chain of bakery-cafes, it is reliant on transportation and infrastructure to deliver fresh produce daily to supply the bakeries with the necessary goods to keep the production of fresh baked [...]
  • Subjects: International Marketing
  • Pages: 1
  • Words: 351

Customer Relationship Management and Increasing Sales

The second activity is liaising with the inventory departments of the identified companies to inform them about the available items and products from the company. The collaboration with these stakeholders will guide me to understand [...]
  • Pages: 2
  • Words: 597

How MNCs Uncertainty Shapes MNCs Strategy

It means that the strategy that a multinational corporation uses to enter the United States market may not be effective when entering the Japanese or Indian market.
  • Subjects: International Marketing
  • Pages: 9
  • Words: 2481

Peer Support and Tutorship: UNIHIVE Business Project

The UNIHIVE project will also have to pay for the website on a monthly basis, which means that the advertisement targeted at students will have to be based on the word of the mouth and [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 949

Promotion Plan for Sigma Bracelets

The core idea of the product is to secure and ease consumers' use of technologies and assist them in managing their transactions with one touch.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 954

Financial Performance and Health of an Organization

Moreover, the analysis of the financial performance of a company can also help the management to incorporate other modes of operation that are in line with technological changes in business, and the general adjustments in [...]
  • Subjects: Financial Marketing
  • Pages: 5
  • Words: 1430

Procter & Gamble’s Pricing Strategies in 2009 and 2010

Procter and Gamble Co.has managed to occupy all the niches of the consumer market due to the high diversification of the business; in fact, the company does not have a specialized market, and accordingly, it [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 382

Initial Public Offering in the UK for a Tibetan Yak Milk Company

The advantages that an IPO provides to an organisation are quite substantial, For example, the financial support that a company receives once creating an IPO can be used to establish an effective infrastructure within the [...]
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 559

Strategic Management Research. Caterpillar Inc

The company also has a wide product range, and the majority of the product line is heavy equipment. For example, Caterpillar Inc.could analyze new customer needs and invest in the development of innovative products that [...]
  • Pages: 2
  • Words: 580

The Adaptation of Prices to Different Groups of Buyers

This is due to the size of their purchases, the seller's trust, the length of the transaction, and other factors. This is the second-degree price discrimination; in other words, the buyer who purchases the most [...]
  • Pages: 1
  • Words: 280

Contributions to the Quality Field in Business

He judged the quality of output in relation to the presence of defects all processes and products should be as devoid of defects as possible. Taguchi and Crosby focused on defects and means of measuring [...]
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 394

Customer Acquisition Technique

The difference between the methods is the amount of control held by the salesperson during the presentation. The Need-Satisfaction presentation is connected with the premise that for attracting the customer, a salesperson has to get [...]
  • Subjects: Financial Marketing
  • Pages: 2
  • Words: 538

Alliance Dynamics Within NUMMI

The issues, which should be discussed on the matters of the NUMMI activity are closely linked with cross-border communication and the matters of strategic management.
  • Pages: 2
  • Words: 527

Scooter Store’s Marketing Plan

It also looks at the attributes of the voice-activated scooter, like the voice activation and the touch screen. This is the group that will respond the strongest to the company's marketing campaigns.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 883

International Business. Tendering for Export Contracts

The participants will require purchasers of goods and services which are the subject of official support to make a down payment of a minimum of 15 percent of the export contract.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 593