Marketing Essay Examples and Topics. Page 12

3,105 samples

The Buying Processes for B2B and B2C Customers

It is important to understand that, in B2B sales, products are sold to entire businesses, while the decision of buying them is made my certain appointed decision makers; to make it more convenient, the decision [...]
  • Pages: 1
  • Words: 342

The Marketing Stratery: Shower Foam by Dove

The components of the two substances are almost similar; however, the product by Dove has a foaming effect while the second product has a creamy texture. The packaging is dissimilar as the body washes by [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 321

Internet and Globalization Effects on Marketing

The first strategy is determining the best category of online retailing in order to make every marketing strategy successful. The marketer should ensure the availed information for online services or goods is easy to read.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 576

The PEST Analysis of the Fashion Industry

The brands focusing exclusively on such products in demand during the summer or the winter as, for example, swimwear or parkas, have to account for the potential losses during an off-season.
  • Pages: 1
  • Words: 379

AHP Company in the Automated Wheelchair Market

To have an insight into the production and functions of this modern machine, the cost of production of a unit against the sales should be profitable to the AHP company.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 960

Bendable iPhone. Target Audience for a New Product

For this reason, the mission for the following project can be formulated in the following way: The brand's mission is to ensure that its clients will enjoy advantages provided by high-quality bendable iPhones and benefit [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 574

Product Placement During the COVID-19 Pandemic

Therefore, it is believed that people will notice the earbuds, consider them a stylish and useful accessory, and want to purchase them as well. Therefore, the show is bound to serve as a promotion tool [...]
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 316

Ventura Hills Group’s Marketing Plan for Elderly

The company will utilize strategic partnerships and online marketing to meet its plans and clients'. Its website will contain a complete description of the various services provided, the company's vision and mission, as well as [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1104

Uber Grocery Truck’s Marketing Plan

It is necessary admitting that the Careem acquisition was the largest deal in Uber history and changed the functioning of the UAE market.
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 2385

Digital Marketing Strategy for India

SEM is one of the marketing strategies that will help the company's website be more visible to potential customers in the Indian market.
  • Pages: 4
  • Words: 1261

Selling Principles and Practices Response

The experience and mistakes analysis can make everyone a good salesman regardless of the personality. Therefore, some new technologies or selling strategies can be implemented to make the customers' experience more diverse and fascinating.
  • Pages: 1
  • Words: 337

Aspects of Customer Service

In this progression, the association needs to distinguish why the things need to change, and on the off chance that individuals in the association are not fulfilled, it would be hard for the association to [...]
  • Pages: 2
  • Words: 545

The Efficient Market Hypothesis

An event study refers to the experiential analysis that examines the effects of a stimulant occurrence or contingent incident on a security's value, such as the stock of an organization.
  • Pages: 5
  • Words: 957

International Products and Organizations

The first conclusion that can be made from the found information about consumer products is that the companies' motivation to expand internationally was related to factors of production.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 763

Primary Scales for Quinoa-Based Organic Foods

Moreover, some of the descriptive factors to be studied are; who would purchase the products, the possibility of purchasing the products over rival products, and the customers' perceived quality of each product.
  • Pages: 3
  • Words: 861

AFDCO Incorporation Marketing Plan

PESTLE tool is used in the analysis of the AFDCO Incorporation’s macro-environment. The tool incorporates the political, economic, social, technological and legal environments.
  • Pages: 7
  • Words: 743

Create Happiness Organization: Marketing

Donor organizations, which are going to buy the Create Happiness Organization’s cards and card devices in order to use them for discounts and making bargains.
  • Pages: 8
  • Words: 620

Netflix and Its Understanding of Target Market

Brand development and customer relationship management are the well-developed strategies used by the company to promote its service. A combination of different tools, such as web forms, email marketing, social media engagement, and landing pages, [...]
  • Pages: 1
  • Words: 357

COVID-19 Pandemic Is Changing Customer Behavior

Particular attention should be paid to creating the consumer value of the product, understanding the unique needs of customers, and developing new ways to communicate the value of a product or service.
  • Pages: 4
  • Words: 1235

A Growth Trajectory of the 3D Design System

The last stage is two weeks long and is focused on the launch of the product and customer review analysis. Hence, the market offers promising opportunities, and it may be beneficial to focus the marketing [...]
  • Pages: 2
  • Words: 574

European Business Environment Scanning

From the perspective of the specifics of the business process, market participants can pay attention to wide environmental factors that determine the nuances of production, marketing, and other processes in the European environment.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 565

Online Marketing for Emerging Small & Medium Scale Enterprises

Scholars study the integration of online marketing strategies by SMEs from several major perspectives: how do the SMEs on emerging markets apply online marketing strategies, what are the most practical online marketing tools for SMEs, [...]
  • Pages: 11
  • Words: 2897

MinuteBox: Assessing Product Opportunities

MinuteBox has enhanced its products, services and accessibility in order to stay at the top of its competitors. On the other hand, RolePoint also has managed to retain their clients through efficiency in delivery of [...]
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1756

“Marketing: 2011 Custom Edition” by Lamb

The product comes from the manufacturer to a specific distributer in a given market, who then delivers the product directly to the customer. The diagram below is a representation of this.
  • Pages: 6
  • Words: 1641

Religious Belief and Buying Behavior

The main categories to be assessed are religious affiliation and religious dedication in respect to Hinduism and Islam. According to the research, religious affiliation and religiosity play a vital part in shopping conduct.
  • Pages: 2
  • Words: 645

Marketing Plan Timeline: Press Waffles

This aim can be accomplished within the first month of the marketing campaign, during which the notions of enhanced customer experience and the uniqueness of the product will be translated.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 560

Social and Sustainability Marketing

In the contemporary world, marketing invades the privacy of consumers since there is the intrusiveness of numerous brands that intend to convey their messages to the masses.
  • Pages: 7
  • Words: 2025

Price Factor in Vacation Accommodations

This research confirmed that price was becoming more important, but also that perceived value for the money was primary for most of the target audience.
  • Pages: 35
  • Words: 5410

Walmart: Marketing Expansion

To attract new buyers and appeal to a new range of customers Walmart will have to build a new marketing approach that will target unique needs of the specified audiences.
  • Pages: 15
  • Words: 2038

Not So Wonderful World of EuroDisney

These factors include ignored climatic conditions, expensiveness of services offered as measured by European standards, the economic recession observed in Europe at the time, financial constraints conditioned by the 1991 Gulf War, lack of attention [...]
  • Pages: 4
  • Words: 1115

Luxury Home Furniture: Marketing Research Proposal

To find out if a change in brand of furniture affects the relationship between the customers and the products. To investigate the impact of alteration in the brand of luxury furniture to consumer loyalty.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2700

Employees and Artification Campaigns

A prime example of this marketing strategy is the recent collaboration between the artist Edward Woodley and the Gucci Sydney flagship store to promote one of their timed collections.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 550

Business Location and Target Market

In summary, it should be stated that a company's success depends on various factors, but the location and proper targeting remain the pivotal force of creating a business.
  • Pages: 1
  • Words: 289

Comprehensive International Marketing Plan

It is critical to note that the country is supportive of small and medium-sized enterprises and this has seen a boost of the same.
  • Subjects: International Marketing
  • Pages: 10
  • Words: 2781

After-Sales Services and Innovative Approaches

The approach taken in the present thesis is a qualitative assessment of existing company analysis tools and uniting the findings into one homogeneous assessment tool to identify the needs of the customers that fail to [...]
  • Pages: 50
  • Words: 12584

Yasser AlSanad Marketer’s Professional Biography

He has a talent for conducting research to determine customers' concerns and expectations and explaining these findings to the management. Yasser-AlSanad's years of experience in Corporate Communications, Project Management, Marketing, Digital Marketing, and Executive Offices [...]
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 392

The Fast Food Restaurant Market of Canada

More than 100 various franchising offers Growing demand for fast food restaurant franchising Wide variety of demanded franchises with diverse prices and distinct revenue potential Growing possibilities to utilize disposable income, which increases proportionally [...]
  • Pages: 2
  • Words: 529

Business Model Used by Airbnb

One of the innovations that have enabled the company to attain massive growth is the development of an effective website allowing the host to list their cottages, apartments, and homes.
  • Pages: 5
  • Words: 1495

Marketing Communication Plan to Launch Maestro

The product has the potential to increase the efficiency and effectiveness of the procurement departments of the buying company. In a nutshell, the software will bring sanity to that department by; identifying and comparing all [...]
  • Pages: 3
  • Words: 798

AeroShield Market Research

Given the types of business analytics, the best option to analyze the collected data for the window market in the US is predictive analysis.
  • Subjects: Marketing Project
  • Pages: 1
  • Words: 346

iPhone Compatibility With Apple Pencil

It is dedicated to applying managerial accounting in determining the viability of the Apple Pencil compatibility with iPhone by performing a cost analysis of the new product.
  • Subjects: Strategic Marketing
  • Pages: 10
  • Words: 2763

Pricing With Fashion Retailers

The key to success in price setting and approaching customers more effectively is focusing on the transformation of non-transactional data into some analyzable form.
  • Pages: 1
  • Words: 273

Aspects of Marketing Concepts

The importance of content analysis should not be overlooked due to the high level of impact it has on the ability of the management to communicate goals and objectives.
  • Pages: 10
  • Words: 2746

Russian Machinery Industry and Market Entry Strategy

The paper investigates the development of the machinery industry in Russia. Russia's territory stretches thousand miles from the East to the West and from the South to the North.
  • Subjects: International Marketing
  • Pages: 9
  • Words: 2540

‘Magic Pen’ Product of Office Depot: Marketing Plan

When Magic Pen succeeds in the market it will add value to the product line and profitability of the company. Since the company intends to sell Magic Pen to every segment of customers, it can [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 768

Nan Infant Formula in the United Arab Emirates

Nevertheless, the advertising strategy that the firm has adopted through collusion with healthcare facilities in the UAE to increase its sales revenue of the NAN infant formula product is unlawful and unethical.
  • Pages: 15
  • Words: 4215

Amnox: Export Marketing Plan

Amnox is a private limited company which is located in Washington, US. This paper entails an export business plan in relation to the couch.
  • Subjects: Marketing Project
  • Pages: 15
  • Words: 1998

Choosetheprice Website’s Marketing Plan

ChooseThePrice.com also does not justify the accuracy or correctness of information. Users have the access to site all the time from any where and allowed to edit their information.
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1877

Service Level Agreement and Management

A service level agreement is a part of the contract between the marketing organization and the client which stipulates the obligations of the parties and the exact issues of the deal.
  • Pages: 2
  • Words: 583

Neiman Marcus & Wal-Mart Companies’ Target Markets

The Neiman Marcus website depicts that the target market of the company is the elite and the high-end street shoppers. It is not possible to determine exactly how much money the customers of Neiman Marcus [...]
  • Pages: 1
  • Words: 448

Strategic Marketing Plan for Globalization Move

The company's strong position in the domestic market and the availability of resources to enter the Chinese market allow for the decisive transition of the company to international marketing.
  • Subjects: International Marketing
  • Pages: 6
  • Words: 1641

Aspects of the Shared Bicycles Service

The primary consumers of the service will be college students, teachers, and visitors to the campus. However, since the purchase will be made at the college's expense - that is, at the cost of all [...]
  • Subjects: Strategic Marketing
  • Pages: 11
  • Words: 3141

Cultural Integration of Joint Ventures Factors

The researcher was keen on identifying peer-reviewed empirical studies to help in investigating factors that affect the cultural integration of joint ventures.
  • Subjects: International Marketing
  • Pages: 30
  • Words: 8193

Foreign Market Entry for India

The purpose of this organisation has been to identify, promote and engage in evidence-based activities to meet the demands of all industries and companies whose business models revolve around aluminium in the Persian Gulf.
  • Subjects: International Marketing
  • Pages: 10
  • Words: 3095

Global Marketing Plan for the Organization

Talking about the possible countries for globalization, it is essential to consider the rate of globalization of a particular nation and the demand for the products that an organization sells.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 620

International Competitiveness of Small and SME in China

The purpose of this quantitative research is to explore the factors that positively and negatively impact the international competitiveness of SMEs, focusing on the information and case studies from China and Zhejiang province, in particular.
  • Pages: 3
  • Words: 905

Careem’s Differentiation: Customer Loyalty

In this way, the central recommendation for Careem is to build a company that would become a brand associated with services of exceptional quality one of a kind.
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 829

Sales Portfolio: A Bank Mortgage and Marketers

Although a mortgage has several advantages to both the commercial institution and the customer, it has its share of disadvantages. Many clients are reluctant to take up a mortgage because of the high interest rates.
  • Pages: 2
  • Words: 606

Coca-Cola’s The Super Bowl Advert

On the other hand, the second advert is limited to perspective, since it is not a fact that our grandparents used to take Coca-Cola in order to make life easy after their hard work.
  • Pages: 2
  • Words: 554

Flip-Flops in the Footwear Industry in the UAE

The core of the product is providing casual and comfortable footwear to diverse customers. To support the product, an assistant will be available both online and in various stores.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 608

Researching the Business Structure

The tax is calculated as an individual tax, and there is a tax-free threshold of $18,200, which is important for a small-scale and young business.
  • Pages: 2
  • Words: 550

Global Marketing: Cultural Aspect

It is considered to be one of the most evident cultural differences, and it can lead to grave mistakes. It is essential to respect the culture of a specific country when selling the product or [...]
  • Pages: 1
  • Words: 332

Predictive Analytics in Digital Marketing

The person involved will pursue the tool or model to monitor the response of the executed effect variable at a time when there is a change in the cause. In the field of marketing, such [...]
  • Pages: 2
  • Words: 571

Expansion Plan of the Retail Store

The major resources required and costs that will be incurred by the store are summarized in the table below: From the table above, the overall monthly cost of setting up the new retail store is [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 574

Pricing Strategies and Models in the Hotel Industry

These market conditions are the characteristic traits of the hotel industry or a certain sector within the industry, as they influence the buyers and sellers of hotel services within the sector or industry.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 615

MNC Adidas Group: International Accounting

It is due to these reasons therefore that the Adidas Group often carries out though assessment of all the financial risks and the impact of social-economic and political environments of their foreign operations.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 674

International Capital Markets, Asset Pricing and Financing the Firm

With respect to the international asset pricing and portfolio theory, the author centers on the diversification benefits and cost. On the other hand, the second view suggests that diversification is essential to every organization; however, [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 558

Advanced Practice Nurse Job Aspects

Strategies for seeking employment are effective when they allow APNs to expand the areas for the job search and increase the chance of being employed.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 605

Car Retail Price and Car Mileage in Dubai Market

Correlation and regression analyses were performed to determine the relationship between car retail price and car mileage in Dubai market. 19% of the variations in the car retail prices were accounted for by the car [...]
  • Pages: 2
  • Words: 557