Marketing Essay Examples and Topics. Page 12

3,119 samples

Smart Glasses: The Product Development

The second problem is the need to change the lenses in the glasses in case of changes in vision abilities. We will draw a picture of the challenges we need to solve with our product.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1059

The Most Effective Market Strategy for Patagonia

Patagonia is usually more highly-priced than other sports-related brands due to the fact that the materials and production of their products are of premium quality.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 307

Marketing Concepts Explained

Buying Decision Influences on the buying decision can be described as factors that have a persuasive ability on the consumer behavior, they include environmental, organizational, interpersonal, and individual. These factors play a key role on whether a customer buys what one is selling or not. Consumer behavior is a study that focuses on the factors […]
  • Pages: 4
  • Words: 1055

Key Aspects of Business Marketing and Its Principles

Business marketing and its principles can be extremely helpful to students in their working lives. One of the key aspects is the importance of marketing and its functions for business. This aspect allows students to better understand what marketing goals are within a business environment and what benefits marketing strategies can bring to a company. […]
  • Pages: 1
  • Words: 341

Kellogg’s Brans Cereal’s Competition Analysis

At the same time, in spite of the solid level of recognition seen by Kellogg's, the marketplace retains its intense competitiveness as several prominent brands continue to develop their portfolios of breakfast meals and cereals.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 313

International Marketing: Stock Market Volatility

This is especially relevant in the domain of economic sanctions when local producers are emulating the items that are prohibited to import because of the sanctions.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 288

LED-Clothes Powered by Body Heat: A Business Idea

Furthermore, it is important to add that the technology could be utilized for a variety of pieces of clothing, although the primary focus of the proposed start-up in the context of this business plan is [...]
  • Pages: 10
  • Words: 2805

A Growing Market: Restructuring P&G

The main contextual variable that led to P&G's restructuring was the changes in the target market as revealed by a study. They then expanded their target market beyond the usual male customers and started to [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 558

Drexel University: Marketing Communication

Drexel University should identify its strongest sides and present them to a customer finding strong counterarguments on the weak sides of the company.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 580

Aspects of VALS Marketing Model

Vals is a model of psychographic segmentation of consumers, developed in the 1980s in the United States. In this case, the company is recommended to create a budget line of phones for children.
  • Pages: 2
  • Words: 498

Studying International Marketing Strategies

The main theme of the site is the presentation of ways to develop a strategy that will correspond to the three main features of the strategy development activities.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 611

Party Products Company’s Strategic Business Plan

Denoting the presence of multiple high-quality and aesthetically pleasing resources, the name of the company correlated with the services that it provides and helps potential customers to create an immediate mental and emotional connection to [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 524

The Exchange Retailer’s Online Marketing

In The Exchange, almost all of the horses featured have high-quality videos, photos, and documentation incorporated within the platform for customers to watch, unlike those provided by Bigeq.com. Is cautious about the horses it lists [...]
  • Pages: 1
  • Words: 314

Multicultural Food Marketing Techniques

Therefore, the primary customers and a considerable share of the secondary are the elderly, who find traditional marketing techniques trustworthy. In the process, the measure of success is the correspondence to the mission and vision [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 673

The Medical Watch Product: Business Plan

The requirement in this watch is for the clients to key in their schedule, the name, and medicine dozes for their daily activity.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1560

The Dyson Robotic Vacuum: Target Group and Marketing Plan

Thus, the target audience of Dyson in Ontario is practical and prudent people who, when buying equipment, pay attention primarily to the prestige of the brand, the quality, and the durability of the purchased goods.
  • Subjects: Product Marketing
  • Pages: 1
  • Words: 342

IKEA Company’s Product Design and Pricing

Thus, the main competitive priorities of the company are the price and quality of the product, the convenience of delivery and the services provided, and the flexibility in presenting a variety of products that meet [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 879

Multi-Brand Retail Online Store Business Plan

This framework of organizing the work of an online store is suitable for starting a business in trade, does not require large investments, and also allows testing the market and products.
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1526

Per Ludum Business Plan Formulation

The vision of Per Ludum is to enrich the cultural and intellectual experiences of the North American players through the help of interactive narratives or video games.
  • Subjects: Strategic Marketing
  • Pages: 12
  • Words: 3456

NCC Company Creating Marketing Materials

Nevertheless, the mentioned factor implies the necessity to develop a plan for recovery after the crisis, which should include initiatives on increasing the market share of the NCC in the future.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 900

Starbucks and New Product Introduction

With a limited supply, a well-known coffee chain can attract customers and increase the company's value by introducing new products.
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 562

EZ-Schedule App’s Feasibility and Implementation

They might be affected by the changes in the government's policies, but the required degree of stability is guaranteed by the lack of their direct influence on the field.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 851

Marketplace for the EZ-Schedule Business App

In turn, EZ-Schedule, which incorporates a clear interface and a range of tools for customizing the scheduling process, provides the specified opportunity as well, which is why it is bound to be integrated successfully into [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 594

Aggregate Production Function

It is important that in the context of the aggregate production function, all the other factors of production and the economy do not change and remain fixed.
  • Pages: 1
  • Words: 313

Marketing Mix in Health Care

Finally, the notion of principle is of paramount importance to health care, as it ensures the providers' intentions exist beyond profitability and benefit.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 333

Consumers’ Problems During the Coronavirus Outbreak

For example, the pandemic makes people feel anxious and fearful about their health and the health of others. As such, entertainment products and services are the most needed by consumers.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 548

Copious Party Supply Retailer’s Marketing Strategy

The main goal of a company's marketing strategy is to develop an elaborate plan of product sales to increase profitability, attract external investors and respond in a timely manner to changes in the internal and [...]
  • Subjects: Strategic Marketing
  • Pages: 17
  • Words: 4779

Cause-Related Marketing: Discussion

Thus, I do not see any hypocrisy in such an attitude, and I think that the popularity of cause-related marketing is really a sign that society is changing for the better.
  • Pages: 1
  • Words: 382

Copious.com Start-Up’s Marketing Strategy

Thus, the essay will determine marketing strategy components, discuss the marketing mix, present the products of my business, comment on product branding, consider the elements of the promotion mix, and explain the pricing strategy.
  • Pages: 2
  • Words: 661

Standardization to Achieve Company Efficiency

The main barrier to implementing a transnational strategy revolves around the fact that a company might not know the cultural differences and intricacies of local markets. Therefore, the organizational architecture of such a company needs [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 281

Digital Advertising: The Marketing Measures

The diverse array of products is the fourth category of products, which are well suited for the SEO optimization method because it is related to general term products.
  • Pages: 1
  • Words: 323

Frame Styler as an Innovative Product

Therefore, two main challenges linked to the product include its development and the subsequent logistics of delivery and implementation of the technology in all brand stores.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 577

Marketing strategy of Accor Hotels

Additionally, an omnichannel approach will entail a pull strategy for viewers seeing ads or sponsored events, such as the Australian Open, on traditional media and a push tactic once they connect to Accor's social media [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 315

Digital Marketing Capabilities in International Firms

The article "Digital marketing capabilities in international firms: a relational perspective" by Wang, is dedicated to the analysis of digital marketing capabilities of a range of companies.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 292

The Buying Processes for B2B and B2C Customers

It is important to understand that, in B2B sales, products are sold to entire businesses, while the decision of buying them is made my certain appointed decision makers; to make it more convenient, the decision [...]
  • Pages: 1
  • Words: 342

The Marketing Stratery: Shower Foam by Dove

The components of the two substances are almost similar; however, the product by Dove has a foaming effect while the second product has a creamy texture. The packaging is dissimilar as the body washes by [...]
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 321

Internet and Globalization Effects on Marketing

The first strategy is determining the best category of online retailing in order to make every marketing strategy successful. The marketer should ensure the availed information for online services or goods is easy to read.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 576

AHP Company in the Automated Wheelchair Market

To have an insight into the production and functions of this modern machine, the cost of production of a unit against the sales should be profitable to the AHP company.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 960

Bendable iPhone. Target Audience for a New Product

For this reason, the mission for the following project can be formulated in the following way: The brand's mission is to ensure that its clients will enjoy advantages provided by high-quality bendable iPhones and benefit [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 574

Ventura Hills Group’s Marketing Plan for Elderly

The company will utilize strategic partnerships and online marketing to meet its plans and clients'. Its website will contain a complete description of the various services provided, the company's vision and mission, as well as [...]
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1104

Uber Grocery Truck’s Marketing Plan

It is necessary admitting that the Careem acquisition was the largest deal in Uber history and changed the functioning of the UAE market.
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 2385

Digital Marketing Strategy for India

SEM is one of the marketing strategies that will help the company's website be more visible to potential customers in the Indian market.
  • Pages: 4
  • Words: 1261

Aspects of Customer Service

In this progression, the association needs to distinguish why the things need to change, and on the off chance that individuals in the association are not fulfilled, it would be hard for the association to [...]
  • Pages: 2
  • Words: 545

The Efficient Market Hypothesis

An event study refers to the experiential analysis that examines the effects of a stimulant occurrence or contingent incident on a security's value, such as the stock of an organization.
  • Pages: 5
  • Words: 957

Application of Social Media Marketing Platforms

The benefits of the latter platform include enabling the company to improve its ranking in the search engines, promote the name of the business, strengthen the relationship with the clients, and increase traffic to the [...]
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1211

International Products and Organizations

The first conclusion that can be made from the found information about consumer products is that the companies' motivation to expand internationally was related to factors of production.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 763

Primary Scales for Quinoa-Based Organic Foods

Moreover, some of the descriptive factors to be studied are; who would purchase the products, the possibility of purchasing the products over rival products, and the customers' perceived quality of each product.
  • Pages: 3
  • Words: 861

AFDCO Incorporation Marketing Plan

PESTLE tool is used in the analysis of the AFDCO Incorporation’s macro-environment. The tool incorporates the political, economic, social, technological and legal environments.
  • Pages: 7
  • Words: 743

Create Happiness Organization: Marketing

Donor organizations, which are going to buy the Create Happiness Organization’s cards and card devices in order to use them for discounts and making bargains.
  • Pages: 8
  • Words: 620

COVID-19 Pandemic Is Changing Customer Behavior

Particular attention should be paid to creating the consumer value of the product, understanding the unique needs of customers, and developing new ways to communicate the value of a product or service.
  • Pages: 4
  • Words: 1235

A Growth Trajectory of the 3D Design System

The last stage is two weeks long and is focused on the launch of the product and customer review analysis. Hence, the market offers promising opportunities, and it may be beneficial to focus the marketing [...]
  • Pages: 2
  • Words: 574

European Business Environment Scanning

From the perspective of the specifics of the business process, market participants can pay attention to wide environmental factors that determine the nuances of production, marketing, and other processes in the European environment.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 565

Online Marketing for Emerging Small & Medium Scale Enterprises

Scholars study the integration of online marketing strategies by SMEs from several major perspectives: how do the SMEs on emerging markets apply online marketing strategies, what are the most practical online marketing tools for SMEs, [...]
  • Pages: 11
  • Words: 2897

Hero Builders Firm’s Marketing Strategy Analysis

Following the exploratory study, Vicale should have carried out more detailed and focused research to ensure the development of an effective market entry strategy to assure adequate preparedness and success. Additional research would also provide [...]
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 987

MinuteBox: Assessing Product Opportunities

MinuteBox has enhanced its products, services and accessibility in order to stay at the top of its competitors. On the other hand, RolePoint also has managed to retain their clients through efficiency in delivery of [...]
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1756

Kuwait Danish Dairy: New Markets

In phase 1, the decision in choosing the product to be manufactured by the company will be analyzed and discussed in according to the breakdown structure and component nomenclature of the product line.
  • Pages: 26
  • Words: 7357

“Marketing: 2011 Custom Edition” by Lamb

The product comes from the manufacturer to a specific distributer in a given market, who then delivers the product directly to the customer. The diagram below is a representation of this.
  • Pages: 6
  • Words: 1641

Religious Belief and Buying Behavior

The main categories to be assessed are religious affiliation and religious dedication in respect to Hinduism and Islam. According to the research, religious affiliation and religiosity play a vital part in shopping conduct.
  • Pages: 2
  • Words: 645

Marketing Plan Timeline: Press Waffles

This aim can be accomplished within the first month of the marketing campaign, during which the notions of enhanced customer experience and the uniqueness of the product will be translated.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 560

Importance of the Strategic Marketing Planning

As such, customers should be encouraged to purchase this product since on the market today, and the best Fitbit a consumer can acquire is the Fitbit Charge 4. The major shift is from the physical [...]
  • Subjects: Strategic Marketing
  • Pages: 7
  • Words: 2069

International Organization: Strategic Plan Considerations

Consequently, the formulation of such a plan regarding the international market essentially relies on the form of corporate leadership, cultural aspect, environmental complications, size, and efficiency of plan- makers and so on."Think globally, but act [...]
  • Subjects: Strategic Marketing
  • Pages: 16
  • Words: 4465

Price Factor in Vacation Accommodations

This research confirmed that price was becoming more important, but also that perceived value for the money was primary for most of the target audience.
  • Pages: 35
  • Words: 5410

Walmart: Marketing Expansion

To attract new buyers and appeal to a new range of customers Walmart will have to build a new marketing approach that will target unique needs of the specified audiences.
  • Pages: 15
  • Words: 2038

Not So Wonderful World of EuroDisney

These factors include ignored climatic conditions, expensiveness of services offered as measured by European standards, the economic recession observed in Europe at the time, financial constraints conditioned by the 1991 Gulf War, lack of attention [...]
  • Pages: 4
  • Words: 1115

Luxury Home Furniture: Marketing Research Proposal

To find out if a change in brand of furniture affects the relationship between the customers and the products. To investigate the impact of alteration in the brand of luxury furniture to consumer loyalty.
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2700

Employees and Artification Campaigns

A prime example of this marketing strategy is the recent collaboration between the artist Edward Woodley and the Gucci Sydney flagship store to promote one of their timed collections.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 550

Comprehensive International Marketing Plan

It is critical to note that the country is supportive of small and medium-sized enterprises and this has seen a boost of the same.
  • Subjects: International Marketing
  • Pages: 10
  • Words: 2781

Horizontal and Vertical Marketing Systems

The benefits of a vertical system include having a direct control over every aspect of business, elimination of conflict and competition, as well as the provision of a clear chain of command.
  • Pages: 4
  • Words: 1168

Yasser AlSanad Marketer’s Professional Biography

He has a talent for conducting research to determine customers' concerns and expectations and explaining these findings to the management. Yasser-AlSanad's years of experience in Corporate Communications, Project Management, Marketing, Digital Marketing, and Executive Offices [...]
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 392

The Fast Food Restaurant Market of Canada

More than 100 various franchising offers Growing demand for fast food restaurant franchising Wide variety of demanded franchises with diverse prices and distinct revenue potential Growing possibilities to utilize disposable income, which increases proportionally [...]
  • Pages: 2
  • Words: 529

Riddell Speed Flex Helm: Strategic Proposal

This intention implies the need to benefit from innovation in technology, the economy, and other fields, and the sports industry is no exception to the rule.
  • Subjects: Product Marketing
  • Pages: 11
  • Words: 3143

Marketing Communication Plan to Launch Maestro

The product has the potential to increase the efficiency and effectiveness of the procurement departments of the buying company. In a nutshell, the software will bring sanity to that department by; identifying and comparing all [...]
  • Pages: 3
  • Words: 798

AeroShield Market Research

Given the types of business analytics, the best option to analyze the collected data for the window market in the US is predictive analysis.
  • Subjects: Marketing Project
  • Pages: 1
  • Words: 346

iPhone Compatibility With Apple Pencil

It is dedicated to applying managerial accounting in determining the viability of the Apple Pencil compatibility with iPhone by performing a cost analysis of the new product.
  • Subjects: Strategic Marketing
  • Pages: 10
  • Words: 2763

Pricing With Fashion Retailers

The key to success in price setting and approaching customers more effectively is focusing on the transformation of non-transactional data into some analyzable form.
  • Pages: 1
  • Words: 273

Aspects of Marketing Concepts

The importance of content analysis should not be overlooked due to the high level of impact it has on the ability of the management to communicate goals and objectives.
  • Pages: 10
  • Words: 2746

Russian Machinery Industry and Market Entry Strategy

The paper investigates the development of the machinery industry in Russia. Russia's territory stretches thousand miles from the East to the West and from the South to the North.
  • Subjects: International Marketing
  • Pages: 9
  • Words: 2540