Marketing Essay Examples and Topics. Page 7

For this reason, considering the existing clients' demands, Oman Air can create the first-class and luxurious image of the company and form the basis for its further development and growth.

Firms that manufacture and sell energy-saving appliances, such as Frigidaire and LG, profit and gain from selling these products to the customer.

Thus, a lack of IHRM strategies for using and managing these skill sets and knowledge to build a competitive advantage is another challenge for NM's entry into the international environment.

Based on the considered case, one can identify such components of the goal that stood before the company: Specific: Attracting young audiences and sponsors to Formula E. Realistic: The audience study demonstrates the importance and [...]

Business marketing and its principles can be extremely helpful to students in their working lives. One of the key aspects is the importance of marketing and its functions for business. This aspect allows students to better understand what marketing goals are within a business environment and what benefits marketing strategies can bring to a company. […]

In order to formulate novel and effective marketing strategies for certain firms, it is essential to first analyze their current approaches to advertising and factors that are and are not efficient.

The aim of the study is to identify specific marketing communication activities that Apple could implement to retain its loyal consumers by appealing to behaviors and preferences that promote this goal

With a limited supply, a well-known coffee chain can attract customers and increase the company's value by introducing new products.

Though adopting a new pricing strategy is unnecessary, it is better to review its steps and either introduce a number of completely unique products or reduce the prices.

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.

The main differentiating factor in the location strategy of FedEx and other logistics companies is the choice of the locations of hubs.

While Hasbro has established a strong position in the toy-making business and it is one of the leading toy-making companies in the USA, it is relatively new to some other areas.

Representatives from Samsung and Apple will be the first one to admit that both companies needed each other to survive.

In phase 1, the decision in choosing the product to be manufactured by the company will be analyzed and discussed in according to the breakdown structure and component nomenclature of the product line.

The current paper is a proposed marketing project for Kellogg. The marketing plan is divided into different phases to enhance its effectiveness.

The approach would be useful for convincing shareholders of the market feasibility of the product. In addition, sales promotions could be critical for introducing Aibo to the U.S.market.

It is crucial to find a safe and reliable product that parents can use in order to solve the problem of teeth brushing, and the proposed toothpaste can be of great value.

Comparison of the manufacturing, pricing, and merchandise strategy of Zara, H&M, Benetton, and Gap. Merchandise Strategy: The merchandising strategy of retail strategy indicates the market segment to which the product is to be sold and [...]

The company's strong position in the domestic market and the availability of resources to enter the Chinese market allow for the decisive transition of the company to international marketing.

Table 1: Multi-attribute Evaluation of Countries for Future Market Development Based on the comparative analysis, the selected country for future market development in Italy.

These market conditions are the characteristic traits of the hotel industry or a certain sector within the industry, as they influence the buyers and sellers of hotel services within the sector or industry.

Colgate-Palmolive is a company that values the medical soundness of the effects its products have. The first value expresses the company's desire to improve its production in a manner that is not harming nature and [...]

It is also applied in the Internet business just like in any other form of business where the customer-vendor relation is the crucial determiner of the course of the business. The customers have to be [...]

The informality of the restaurants, their uniformity of service to everyone, their focus on speed, their promised smiles are all distinctively related to their origin.

A new product comes or enters the market as the result of the innovative steps in the new product development process.

The company diversified itself through advertising and the introduction of new products to meet the needs of the customers. The company has grown to produce a variety of products and it is one of the [...]

The main aim of the company is to expand globally and provide the lowest cost product to its customer. So the main aim of the company is to create a universal brand and provide that [...]

Dynamic price is typical for e-commerce as it allows companies to respond to changes and market fluctuations."The forces of supply and demand are leading variables that dictate pricing.

In the first part of the discussion the author leads to the significance of maximizing profits in the short and long run.

In the future, Middle Eastern manufacturers of Halal clothing and the hijab for puritan women are likely to focus on the collections offered at democratic prices and target them for Africa's developing markets.

To conclude, the example of Procter & Gamble Company that adopted the VMS in 2007 allows seeing how a conventional distribution channel evolves into the VMS.

The needs and requirements of the customers are identified and classified into a planning matrix known as the "House of Quality".

Of importance to the companies is the realization that the mobile market in Saudi Arabia has become more dynamic and competitive in the face of extremely high penetration rates.

For Nestle the largest food company in the world the best marketing strategy is to corner the instant coffee market. It is time for Nestle to be more aggressive and to focus on expanding its [...]

The first part is the overview of the case, second part is the SWOT analysis, third part is some questions and answers related to the case and the last part is recommendation.

However, the target market of the Wii is much more diverse and broad as compared to other gaming consoles as it targets the young as well as the older generation of gamers in the market.

The loop is created as patrons get used to enjoying the high-quality coffee and the Starbucks experience. In the short run, the hype that is created by existing customers leads to many more people wanting [...]

The a mean-ends model has no sense as it misinterpret the main marketing concepts related to price, quality and added value and overestimate the impact of perceive quality and attributes on a decision to purchase.

In addition to which the risk of eBay failing in a new market is minimized substantially by acquisition as the business was already established.

The appearance of the international and international market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in manufacture and [...]

This is a report on Breadtop's franchise marketing plan for the next five years in its place of origin and as well as in some parts of Europe and in the main part of Asia-Pacific.

One of the main instruments of planning process is marketing plan, which helps define the goals and objectives of international company, research the situation in the current environment and ensure that company will succeed in [...]

This report seeks to examine the relevance of brand identity in the context IMC, discuss issues contributing to successful brand positioning in the UK market and develops a well designed IMC strategy with a keen [...]

Entering into the Chinese market for Nestle is necessitated by the alterations in the market trends and the overall focus of the food industry.

Risk taking tendency-Despite the fact that bill was a high school graduate and had never taken business-oriented courses he was determined to learn and make good progress in Hugo's machine shop.

This and several other examples of the confusion and the negative impact on the lives of the teens due to the "cool hunting" initiatives of the media are provided by Rushkoff in elucidating the "Giant [...]

I often notice the great disparity between my expectations and the service actually provided in troubleshooting instances and in the service provider's sensitivity to the needs of the client.

However, the alcoholic beer market in Russia has tremendous potential, and in order to achieve success, Baltika needs to appeal to the local consumer by its fresh approach to beer and innovative marketing through cultural [...]

Louis and the Riders to Oakland, as well as the creation of the Carolina Panthers and the Jacksonville Jaguars, increased the sport's popularity.

Since then, the company has grown in several directions, introducing Masdar Clean Energy that participates in the creation and maintenance of renewable energy projects, and Masdar City, an example of sustainability and innovation.

The U.S.has established healthcare and education systems that meet the needs of the people. The U.S.remains one of the leading hubs in the fields of innovation and technology.

One may argue that the fact that the popularity of networking events for startups and small firms is on the rise only attests to the advantages of the marketing tool in question.

Despite the fact that the number of visitors to Hong Kong outweighs that of the Philippines by close to ten times, the majority of visitors to the latter are on vacation and, thus, are looking [...]

The success of a modern logistics company today largely depends on the competent integration of the CRM system with other IT tools and solutions used in the company.

The current report analyzes the color cosmetics market in the United Arab Emirates and presents a marketing plan for an organic foundation produced by the brand Make Up For Ever.

Travel aggregators are the quickest and easiest way to do that because they allow travelers to get the service provided by travel agents at a fraction of the price and in the comfort of their [...]

The actual product is ice cream sold in brown plastic tubs with the brand's logo and an image of the dessert itself.

The majority of the population was upper and upper-middle class, which coincided with the targeted population. Carvel wanted to have such a product to be competitive, and it worked.

The value associated with the consumption of the new brand of Coca-Cola is a major concern because internal influences such as psychology and personality of the consumers may impede the initiative.

In most cases, Aravind clinic provided free treatment to the patients who could be able to raise enough money to pay for their treatment and this, in turn, earned Aravind Eye Care Clinic a lot [...]

The second last section of the report focused on the shortcomings of loyalty cards to consumers and they included gradual price increases, a phenomenon of exclusivity, and disincentives for consumers.

Market share is the share of revenue, which estimates the share of income and value of units sold in a specified time period.

Personally I, as a marketing student, support the contents of the article and the arguments of the author due to several reasons, for instance, effective application of the Strength Weakness Opportunity Threat analysis.

In its initial internationalization phase, the firm decided to introduce Corona Beer into the international market starting with the US. In its effort to venture into the international market by introducing Corona Beer, the firm's [...]

The recall crisis has led to the development of a negative perception and public image of Toyota Company. The internal society within the Toyota Company forms the first and most important stakeholders in this campaign.

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]

The rise in fraudulent activities in the banks, the increasing need for entertainment in the country among other emerging trends have seen the need for innovation and creativity be on the rise.

The issue is that it may not be an easy task to justify such expenses most of the time, and many enterprises prefer approaches that are more traditional.

A brand personality should integrate the needs of the target group and the product image by understanding the lifestyle, age, and gender of the target group.

Comparatively, its existing opportunities include the use of innovation and a strong market position in the low-end segment of the automobile market.

Although it derives about 20% of its total sales from other markets outside the Saudi Kingdom, Kingdom Dates has failed to exploit massive opportunities in the regional and international markets. The local demand is stable, [...]

Main assumptions: The mobile manufacturer has an international presence due to being a global company; Being a global mobile manufacturer, it has enough resources for differentiating its phones with regard to cultural specificities and [...]

Market positioning is defined as establishing a set of features and advantages that will help to single out the brand in consumers' perception.

To attract the customers, a pull strategy has to be devised so as the customers are able to associate themselves with the products and can get them at any retailer or wholesaler.

The ability of the Smart Shopping Cart to meet the customer's shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.

After all, there is indeed much evidence as to the fact that the manner in which consumers perceive the actual value of different goods and services continues to remain highly reflective of what happens to [...]

It is not a rare case that conceptual metaphors are used in advertising as they are capable of increasing the perceived value of this or that product or service.

The demand for online functionality is expected to increase with the growing internet presence in the country, and the experience of using services of companies from other markets.

The department must have an organized plan that enables them to involve the executives, the staff, the distributors, and the point of sale. The marketing unit has to have its plan and use it as [...]

DHCC is a free zone dedicated to developing a healthcare and wellness destination for investors and patients from all over the world. DHCC is found in Dubai, and is considered the global largest free zone [...]

The second SMART objective that is reviewed within the framework of this paper relates to the efforts that are made by the company in terms of expanding product awareness among all the types of customers.

The restaurant will offer special servings of all the dishes but in considerable portions for kids. This big number will lead to the attainment of high profits for the restaurant.

The rooms are not the service that Wilshire Hotel confines itself, though: on the premises, the guests can enjoy exquisite food and drinks, as well as have a relaxation in the spa.

The social development of employees ensures that prospective members and current members of the CIM have confidence in the dealings of the organizations.

The following are the research objectives that should be achieved: To identify the reasons why a person is motivated to buy a cell phone To define planning activities that one should observe before buying a [...]

Analysis of the purchase data and construction of the behavioral profiles allows the credit card companies to foresee the cardholders posing elevated threats.

Flydubai is a new comer in United Arab Emirates aviation industry and it is important for the airline to pursue a number of entrepreneurial marketing strategies before the organization can cement its place in the [...]

The objective of the first campaign is to draw consumers' attention to labeling and nutrition facts to increase awareness and promote a healthy culture.

In the inductive approach, the theory represents the outcome of the research. In other words, the inductive approach is the reverse of the deductive approach because it operates from observation to theory.

In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]

The authors of the book underscore the need for businesses, products, services, and people to use the positioning strategy to get ahead of the competition and deal with a multiplicity of challenges that are known [...]

According to Wehling, IMC refers to the strategic co-ordination of not only the messages that an organisation sends to the public, but also the media that the organisation uses to build its brand image.

In this paper, the author will analyze the issue of word-of-mouth marketing from the perspective of the article by Trusov et al.

The table below summarises the results of a study on the prices of different commodities Table 2: Comparison of the prices of foodstuffs in Napoli Pizzeria and The Olive Pizzeria Bistro.

First, the leaders of the bank identified the changes that occurred in bank sector after the global economic crisis and developed a strategy to respond to these changes.

According to Svensk Squash, squash is a popular sport in big cities in Sweden, but little is known about it in the local areas of the country.

The apartments will be positioned as affordable, high-quality residential properties to attract the middle class and the affluent in various markets. The luxury apartments will be produced for the middle class in the UAE and [...]

It is also easy to reach a larger target market internationally since the internet is not limited to distance as compared to other forms of marketing that are limited to the individual customer's preferences.

One of the reasons behind this is connected to the aging fleet of Alitalia combined with the increase in the amount of low cost airlines that are currently in Europe and are in effect eroding [...]

It helps in evaluating the effectiveness of a marketing campaign and indicates whether an organisation has achieved the desired goals through its marketing plan.

Day and Christine Moorman, is a complex process because it explores the unknown and involves trial-and-error processes and risks. The case of a leading firm in hydraulic elevator systems shows how innovation is elusive even [...]

Thus, it is necessary to examine the demographic and psychographic characteristics of these customers. Certainly, the future buyers of the Toyota Prius can well-to-do people, but they also want to decrease their expenditures.

This marketing plan highlights the present demand for real estate in Dubai and places Emaar in the context of the competition.

The first disadvantage of segmentation that companies should overcome is the disadvantage of the high cost of segmentation. The second disadvantage of segmentation that companies should overcome is the loss of focus on important markets.

The business will be gradually developed into a chain of stores on the territory of the Chinese Mainland and Hong Kong.

Trade liberalization helped the economy with the entry of foreign companies which influenced the buying habits of a new consumer segment, the Vietnamese consumers, who experienced several conflicts, colonization, and the effects of globalization, the [...]

This is because employees are also allowed to buy shares in the company and thus give them an opportunity to contribute to the running of affairs at the company.

The social responsibility feature of the Coca-Cola Company has enabled it to earn profits and expand its business all over the world.

While the US is a single national market, CNN seeks to achieve more competition in the delivery of its news by giving all the country's regions special attention.

The clothing market in the United Kingdom is perceived to be very competitive; with most of the clothing companies being large-scale, they can easily lower the prices of their clothes to take control of the [...]

The expansion of the company operations to the rest of the Gulf region and part of North Africa will ensure the increase in sales and profits.

A study on the consumption rate and popularity among the US citizens revealed that the product was widely unavailable in the stores. Among the non-purchasers, over 30% of the population has never seen the advertisement [...]

However, a detailed evaluation of consumers' perceptions indicated that traditional channels of communication such as television, radio, newspaper and most importantly, direct mail were still preferable to most consumers.

Through an in-depth analysis, the study will offer a systematic presentation of the unmet needs of the customers to the mall.

The company has grown over the years until the 2005 when the growth begun to decline following the introduction of the customer Centricity marketing by the company CEO.

Branding is the process of creating a unique image of a product or service by cutting a name for it and in the process engraving it in consumers' minds.

In an effort to achieve the desired level of personal development, it is important for one to take into account the concept of culture. The resultant effect is that the students are able to fit [...]

This will depend on the nature of the goods as forces demand and supply will be dictated by the type of the products in question.

Champion et al.highlight that, in a situation of high involvement in the decision making process, there is a high correlation of store image and perspective of the consumer on the quality of the product.

The company owes its success to excellent marketing strategies that have enabled it to identify and to satisfy the needs of online buyers and sellers.