Marketing Essay Examples and Topics. Page 7

From the response of the buyers involved in test marketing, managers make decision on whether to launch the product or abandon it. The assumption of these scales is that people respond to issues depending on [...]

It is possible to say that these resources have a great impact on the brand name and market position of E.T.

The factors that have been emulated in this research include the cleanliness of the fast-food restaurant that the consumers consume.the other factor that has been considered in this case is the type of services offered [...]

The design affects the materials and process used while the message of value conveyed to customers has to be tailored to the value constructed.

This type of storage disc is known as Blu-ray Disc because it is operate through blue laser and is capable of storing more quality and high definition data as compared to an ordinary DVD because [...]

The purpose of the venture is to develop and market a new brand of toothpaste. The patent for the chemical will be sold to the new venture.

The marketing strategy of the Marks and Spencer's company is the marketing logic by which the company hopes to highly achieve its set marketing objectives. The Marks and Spencer's Company uses the following factors in [...]

This report seeks to examine the relevance of brand identity in the context IMC, discuss issues contributing to successful brand positioning in the UK market and develops a well designed IMC strategy with a keen [...]

However, the alcoholic beer market in Russia has tremendous potential, and in order to achieve success, Baltika needs to appeal to the local consumer by its fresh approach to beer and innovative marketing through cultural [...]

The product is produced in New Zealand, and the company places the major value on environmental and social sustainability. On the one hand, the quality of New Zealand dairy products is well-known and valued in [...]

The connection between the co-creation of value and the perceived quality of service is a research topic in many industries. First, the role of goods in business shifted from the centre of all transactions to [...]

Since then, the company has grown in several directions, introducing Masdar Clean Energy that participates in the creation and maintenance of renewable energy projects, and Masdar City, an example of sustainability and innovation.

To analyze the environment, it is necessary to decompose the internal and external factors that affect the company in the host and foreign markets.

The success of a modern logistics company today largely depends on the competent integration of the CRM system with other IT tools and solutions used in the company.

The competition in the automotive industry is high, so that Toyota needs to design unique marketing strategies in order to outperform its rivals.

According to Hogan, the main aspects of the firm's strategy are video marketing, the integration of user-generated content, and the use of social channels for customer communication. Among the three chosen platforms, the number of [...]

The purpose of a marketing promotion is to raise awareness about the services of a hotel in question. It should be noted that the specifics of the hotel business imply the need to build a [...]

The mobile device and smartphone market is one of the most fascinating in the modern economy. Considering that the group and everyone in our surroundings has a smartphone and possibly other accessory devices, it is [...]

Such a strategy offers customers the opportunity to select this company's pizzas that are reasonably priced, tasty, and customized in terms of sizes.

By enabling people to share marketing information, Facebook also benefits the companies behind the marketing campaigns, contributing to the reliability of their content and the users' interest in that specific type of content.

Trying to attract more attention to the new location, the management of the restaurant created a blog available at the company's official website.

As revealed by Chaffey et al, the target market should have the access to internet services, since web marketing necessities the use of the internet.

Being in possession of an in-house production mechanism where it designs and produces its fashionable clothing, Zara guarantees its clients flexibility in the variety, quantity, and regularity of novel styles. Zara incorporates the 4Ps of [...]

The campaign was launched to make sure Motorola is the product of preference for new and existing purchases, and build external marketers or distributors of Motorola's products.

In the first opportunity, the product is the patented packaging, whereas in the second opportunity, the product is single-serving wine. The target customer for leasing the rights to patented packaging is wine companies who are [...]

The marketing mix framework used in the analysis concentrated on the current strategies within the Homebrand aimed at sustaining promotion and product variables in marketing.

In contrast to hyperreality, simulation reflects a mixture of reality and representation and, therefore, it is impossible to define where the real begins and where the false image is represented.

Trinidad and Tobago is a country in South America that has a population that is diverse in terms of ethnicity. Trinidad and Tobago are one of the wealthiest countries in Latin America, but the recent [...]

The benefits of the use of algorithms are numerous, as they help to distinguish between the primary and the secondary objectives.

The first issue was the company's inability to monitor the needs of the expanding market. Finally, the company failed to embrace the power of lean production.

The high end designs are intended to satisfy the desire by the high value spenders to be exclusive. The products in this category are all related to each other.

The new product, the 2016 Range Rover Sport SVR, is unique and meets the needs of its target market perfectly well.

The plan to set up a market in South Korea was influenced by the success of the product in such countries as Japan and China.

Again, China is a good example, as it does not have the same concept of IP as the western countries The competitiveness of a country in an industry is in many ways determined by the [...]

It is easy for a new customer to like and eventually buy the Nike products because of watching Margot vs. Lily series in 'Better for It' campaign by Nike is a creative and persuasive advertisement [...]

The following is an analysis of the Pepsi ad that captures the attention of the on-lookers as in the figure shown.

The following are the research objectives that should be achieved: To identify the reasons why a person is motivated to buy a cell phone To define planning activities that one should observe before buying a [...]

The marketing plan will become a guide for L'espace to attract particular groups of customers and thus ensure the cafe's development.

However, today, these figures seem to be a relic of the past in connection with the announcement of the PlayStation 4 Pro as a more powerful version of the consoles from Sony.

This marketing plan presents international marketing and sales for Aldi S d, the German hard discounter retailer that intends to enter the Italian market because of the declining consumer power in Italy that has created [...]

Software experts will be expected to identify the existing opportunities, challenges, and prospects that might dictate the future of the technology.

In the book Positioning: The Battle for Your Mind Jack Trout and Al Ries outline primary issues that can frequently occur in the sphere of communication, not only in business but in all aspects of [...]

The aim is to identify the strengths and weaknesses of this definition, as well as the gaps that may exist in relation to the use of the marketing concept in the context of this scholar.

The marketing plan objectives for this product are difficult to quantify because market data is not fully available to the public.

One should not attempt to do the opposite; that is, to acclimatize the people to one's products. A key campaign trait in French advertising is the people's use of the French language.

In addition, an analysis of the customer demand will be carried out in the target market in order to identify the items that are required traditionally by the target audience.

In both situations, the company ends up losing income, and it is the fault of the people that were supposed to be involved in the forecasting of the market.

As far as the objectives regarding the brand in question are concerned, it will be imperative that the introduction of the product into the global market should trigger at least a 10% increase in the [...]

The Purpose of this study is to understand that how the Emirates Airline can increase the number of their loyal customer with the help of the Skyward program.

Development of a marketing campaign could be one of the most hectic tasks since a marketer always assesses the campaign from the company and the consumers' perspectives. This refers to the reactions of consumers to [...]

The product quality, innovativeness, and creativity are some of the attributes that increase the competitive advantage of the Oral-B electric toothbrush.

The study selected the United Kingdom, which has a target market that comprise of the youth, the middle-aged adults, and the old adults.

My sole purpose of starting Polished Diaper Cakes was to turn an ordinary baby shower gift and turn it into something more spectacular.

This marketing plan highlights the present demand for real estate in Dubai and places Emaar in the context of the competition.

The main strength of this mix is that it offers the firm a wide range of options to reach out to its clients. The strategy tries to ensure that both online and brick-and-moter customers can [...]

The model includes such stages as a search for the product, experiencing the use of the product and evaluation of the "service performance".

The underlying advantage in all these is the fact that VMI enhances value creation in the supply chain as it not only reinforces the vendor-retailer relationship, but ensures cost savings for the retailers and facilitates [...]

Due to a single coherence in the global image of the standardization approach, the same advertising standpoint in most of the markets would grant the product, the firm and the brand as well to possess [...]

The company is one of the largest palm oil producers in Indonesia and in the world in extension. The researcher will provide a SWOT analysis of the company, especially with regard to the changes in [...]

The high rate of economic growth in Singapore and the resilient nature of the industry mean that there is a high probability of the firm succeeding in the future.

The expansion of the company operations to the rest of the Gulf region and part of North Africa will ensure the increase in sales and profits.

In this case, the Managing director of the hotel needs to understand means of optimizing the internet marketing to improve the performance of the hotel.

The product perspective is one that seeks to indicate that the most attribute of a brand is its ability to meet the expected needs of the consumers.

Decision to locate the resort at Mallorca was motivated by the need to exploit the tourism resources in the Mediterranean Basin.

The new management that took over the company in 1991 decided on the use of publications to create a stable audience.

The company that intends to establish its presence in the foreign market has to strategically assess and select the most appropriate mode of entry that will help in acquiring success in their foreign operations.

One of the key characteristics which define the industry is the purpose and price of the shoes. The lucrative nature of the industry in relation to profitability has led to a large number of investors [...]

However, the consumption started to decline in 2006 because of the new taxation laws and the global financial crisis of 2007/2008. Majority of the beer consumers in the UK are very conservative and loyal to [...]

In case business entities fail to recognise and appreciate the cultures of the target audience, the likelihood of the market strategy receiving a backlash from the market remains high.

The marketing management unit will need to use the strength of the Lenovo Brand to enhance competitiveness of this product in the market.

The Sport Chalet Company is positioned to reap heavily from the recommendations that will be in the proposed marketing communication plan.

The DuPont analysis is a method of evaluating the effect of three components of the return on equity on a single equation.

In order to design effective marketing strategies or plan for the above product, it is crucial to take into account the desired company's goals, available resources and capacity of the firm to meet the demand [...]

The culture of the Apple Company involves engaging in activities that aid in the provision quality services and products to customers.

The management of the Amazon Company realized that its success laid in the B2B strategy, which was modified to function on the customer satisfaction.

This paper discusses the marketing plan for the successful development, commercialization, and introduction of the Samsung galaxy tablet into the market.

Concerning the place, the company uses the Walt Disney Company TV channel to keep in touch with the target segment. The company uses the elements of affordable pricing, advertisement, and product uniqueness to attract customers.

Some of the factors that influence the choice of a particular mode are its cost and effectiveness, and the size of the company as well as the nature of the industry in which it operates.

Although the company has not been in business for a long time like most of its competitors, it has witnessed constant growth which has enabled it to become the leading airline in the Middle East [...]

Price of the good is a significant determinant of demand. The independent variables are price, advertisement, income, price of soda, future price changes, and price of pasta.

The goals of the study include: To determine the advantages of delaying innovative products To analyze the risks of delaying innovative products To find out how companies can cope with the risks related to launching [...]

Finally, the paper compares the IMC strategies used by Samsung and Apple Inc to market their products to dominate the laptop industry.

The primary goal of this paper is to draw attention to aspects that are related to culture that should be considered by international companies during the development of marketing strategies. In conclusion, it is paramount [...]

One primary goal of the 4p's is simply to enable the manager make decisions that centers the 4p's precisely on the customer, just to clear values and generation of positive responses as far as marketing [...]

In their view, Aghoubi, Doaee and Ardalan observe that the relationship marketing practice of a business in the global market acts as a critical tool for maintaining loyalty of the customers on products and services [...]

Research design The purpose of this study is to explore the techniques used in the global movie market and the underlying market conditions.

This was one of the company's major faults which led to the international scandal and boycott of Nestle's products in Third World countries.

Therefore, in order to improve the demand of the product, the organization must take appropriate measures to ensure that the product effectively satisfies the needs of the consumers.

This will be done by considering an event and design of a restaurant, Metricum Restaurant, that will attract young people to the display of the restaurant's design exhibition and in the process realize profitability for [...]

This implies that online consumers will be able to procure this product from the comfort of their office Main Target Market The main target market for Virpharm is made up of men and women in [...]

Contextually, the research questions assumed in this context relates to the mentioned marketing strategies applied by the major automobile manufacturers to enhance their market presence in the emerging markets with respect to Turkey.

Essentially, it is to the benefit of the company to get the products response so as to correct any defects found in the product. Notably, the age of consumers is critical in determining the response [...]

Cathy should enhance her current marketing strategy of offering wedding services to the current and prospective customers. In turn, the current and prospective wedding customers can open Cathy's centralized wedding database website.

Some of the factors that consumers may be influenced with include the cost, what their friends and family members say, where the restaurant is located, the duration the meal takes, and by how the consumers [...]

It is upon the management to make a choice in which is the best taking into account the business operations and the needs of the market.

Therefore, the brand name is the same in all of its markets in the world. Therefore, the use of the approach is driven by the desire to accomplish objectives in the most efficient and cost [...]

The firm needs to effect radical marketing strategies to help it increase the value of its service in the market. This approach will help TFC increase the ratings of its products to make it more [...]

Consumption and production have been reversed because of the shift of the emphasis and decentralization of the object for purchase in its significance in the marketing process.'Paradoxical juxtapositions', life in the chaotic present with the [...]

The goal here is to reduce the negative impacts that the weaknesses and threats surrounding an organisation may have on the success of the organisation.

Digital marketing is seen as one of the platforms of enhancing marketing practices and driving sales in firms. Digital marketing is used in increasing the intimacy of customers to the products and services of the [...]

These steps are crucial for the organisation to integrate the digital marketing platform in organisation marketing activities. The fourth step in planning and implementation of digital marketing is the development of the digital marketing content.

According to the Olympic marketing and promotional committee, Coca-Cola is accountable for two thirds of the media spending compared to the rest of the corporations that officially sponsor the Olympic and Paralympics games.

At the front desk an information card will be handed to the guests with a list of all the services and products available in the hotel.

This underscores the point that the more complex a product is, the more complex advertising is, and thus this affects the structure of the sales team. The level of experience a sales person holds is [...]

Expedia offers discounts to its customers up to 50% off for the vacation in the Caribbean and 70% for the cruise for customers who book early and regularly. A company has to identify the characteristics [...]

The reputation is a plus to the company, as individuals will associate with the good report of the company. This is because of the controlled production of the drink and before the duplication of the [...]

It has remained dominant in the Australian market up to the present where it has recorded a fraction of 85% of the total volume of sales in the country in the year 2010.

Moreover, the validity of the integrated marketing projects for the product is identified via the Implementation processes, which are inclusive of monitoring and effectiveness of the marketing communications plan.

The recent price cuts on 1,000 brand lines by Waitrose to match those of Tesco, the 4th largest retailer in the world by revenue and second by profit,s has increased its customer base from the [...]

Sales and marketing share in the main goal of a marketing theory, and they are seen as major element to the fulfillment of the theory.

Although many experts indicate that as the firm ages the likelihood of it learning form its mistakes and thus succeeding are high, the multiplier effect of large business is low and this is a major [...]

Some of the leading professional organizations in marketing include The American Advertising Federation, the American Marketing Association, Promotional Marketing Association, Inc, the Direct Marketing Association, the Sales and Marketing Executives International, the Marketing Research Association, [...]

The company's aim is to ensure that its consumer durable goods are of outstanding quality and are able to meet the expectations of the consumers.

The Nestle intends to intensify the marketing of the Aero Nestle products because of the stiff competition offered by rival firm in the same industry Fine-tuning tactics are strategies meant to convince customers to buy [...]

People have defined crowdsourcing as the process of giving work to online communities in order to collect information and complete tasks, i.e, it depends on the power of the crowd.

The organization of the sales force helps the organization to choose the channel, which will be most appropriate in marketing the products. The organization of the sales workforce also determines the assigning of roles to [...]

The main products that the firm deals in are the sale of sports, theater and concert tickets in the country. The two founders identified a gap in the market of ticket sales following a personal [...]

The Lemonade case falls under fast-food restaurant and as such to evaluate its actual financial performance, it is wise to insider its performance to that of other players within the industry. The performance is shown [...]

Nivea beauty products have been marketed to me more than once using word of mouth, what the marketers does, they lay a table in the streets and when they see someone passing, they get to [...]

The yellow color of gold is also very appealing to the eye. On the right of the picture is the logo and name of the advertising company, Mustafa gold mart.