Marketing Essay Examples and Topics. Page 7

1,932 samples

Komatsu Company’s Service-Dominant Logic

In this case, the company continues to focus on providing unique solutions to customers, but it has more opportunities for development, innovation, and addressing customers' needs with the help of a new model elements.
  • Pages: 2
  • Words: 667

PI-O Company’s Applied Marketing Concepts

Loyalty rewards in the form of benefits offered by a member's card confirm that the company strives to make customers prefer PI-O over all other competitors in the market.
  • Pages: 2
  • Words: 568

Customer Relationship Management and Increasing Sales

The second activity is liaising with the inventory departments of the identified companies to inform them about the available items and products from the company. The collaboration with these stakeholders will guide me to understand [...]
  • Pages: 2
  • Words: 597

Strategic Management Research. Caterpillar Inc

The company also has a wide product range, and the majority of the product line is heavy equipment. For example, Caterpillar Inc.could analyze new customer needs and invest in the development of innovative products that [...]
  • Pages: 2
  • Words: 580

The Adaptation of Prices to Different Groups of Buyers

This is due to the size of their purchases, the seller's trust, the length of the transaction, and other factors. This is the second-degree price discrimination; in other words, the buyer who purchases the most [...]
  • Pages: 1
  • Words: 280

Alliance Dynamics Within NUMMI

The issues, which should be discussed on the matters of the NUMMI activity are closely linked with cross-border communication and the matters of strategic management.
  • Pages: 2
  • Words: 527

The Interview About Social Media Marketing (SMM)

SMM is designed to create attractive content for the users to share on their social networks in order to help the company increase the popularity of its brand, attract the attention of potential customers and [...]
  • Pages: 2
  • Words: 597

Keurig’s Move to the Soda Drinks Market

The benefits, factors for success and marketing strategies of the Kold machine are the result of an attempt to combine the benefits of Keurig coffee machines and consumers' love for soda drinks.
  • Pages: 3
  • Words: 822

Contacting Clients for Their Satisfaction

Numerous financial constraints force banks to broaden the range of services provided and promotional programs to attract new customers and, more importantly, increase loyalty of existing clients. Contacting clients is becoming one of the most [...]
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  • Words: 597

Five Main Gate Criteria

All new ideas should be evaluated according to the possibilities of the company. If this idea is quite profitable for the company and attractive to the customer it should be accepted.
  • Pages: 2
  • Words: 555

Destination for a Business Trip: Dubai

Business travel is determined by business opportunity and the inclusion of the traveler with the organization at the destination. Most business trips prefer destinations that provide a high degree of efficiency, safety, leisure opportunities and [...]
  • Pages: 3
  • Words: 144

New Business and Blueprint for the Business

One of the support personnel will help the web specialist while the other one will be a nutritionist. The price for the service will depend on preliminary evaluation of how the customers will embrace the [...]
  • Pages: 4
  • Words: 958

Factors That Affect on Marketing Plan

There are conscious and unconscious factors that would contribute to the purchasing decisions by the buyers and consumers of our products. A marketing strategy really helps in defining the goals and developing activities for the [...]
  • Pages: 2
  • Words: 326

How to Planning a Meeting

Even though marketing is mainly the role of the marketing department in an organization, it is crucial to mention that each employee has a unique part to play in order to meet the overall marketing [...]
  • Pages: 2
  • Words: 620

Marketing Principles and Practice

While brand recognition and ad campaign carry over from the male grooming products' attributes, taste is one of the major parts of what defines a drink and distinguishes it from its competitors, and nutritional value [...]
  • Pages: 2
  • Words: 658

Needs Assessment Theory: Steps and Methods

With regards to the operation of a particular company, the needs assessment often arrives as a part of a business plan aimed at the improvement of individuals' performance.
  • Pages: 2
  • Words: 563

Marketing Environmental Audit: Influencing Factors

The analysis is focused on factors from the internal and external marketing audits and the company's recent marketing campaigns. According to Statista, the company remains one of the most popular brands of yogurt in the [...]
  • Pages: 4
  • Words: 900

Richard Branson’s Customer Service Secrets

It is exceptionally true when the competitors in the sphere of action are huge companies with billions of assets. The majority of big businesses' owners are usually isolated from the employees and the customers in [...]
  • Pages: 2
  • Words: 551

Jones Blair Company SWOT Analysis

Additionally, the company's high charges for their products decrease in DFW sales, and the lack of the company's awareness is a threat to its revenues.
  • Pages: 3
  • Words: 916

When the Leader Hits the Wall

This analysis aims to research the problems of the business situation the Dessing Dot Company has appeared in, and the measures which might change the situation to a more successful outcome for this business venture. [...]
  • Pages: 3
  • Words: 854

Financial Management Incremented Cash

The initiation of the new project by a manufacturer will be closely associated with the necessity to consider the incremental costs, as well as the payback period that will be needed for covering the expenses [...]
  • Pages: 3
  • Words: 805

Improvements to the KFC Advertisement

Recently, KFC has launched the Buckets for the Cure Campaign aimed at raising money to fight breast cancer by creating awareness of the disease to the public. The only item that needs to be changed [...]
  • Pages: 3
  • Words: 922

The Hawaii Pacific University Marketing Plan

The university's mission is to anticipate the changing needs of the community and prepare its students to fit into the global societies as they live, work and offer their participation there.
  • Pages: 3
  • Words: 938

The Pricing Decision-Making Process

The pricing strategy which a manager makes should take into account both cost and market factors."The pricing decisions depend on how much customers value the product, the pricing strategies of competitors, and the costs of [...]
  • Pages: 2
  • Words: 369

Clement Restaurant: Ethnographic Description

The ethnographic analysis will be added with a demographic review of the region in order to identify whether the business success is stipulated by the ethnographic background of the restaurants, or the population that is [...]
  • Pages: 3
  • Words: 830

Kudler Fine Foods: Company Analysis

They ensure that high standards are maintained in getting this organic produce to the shelves of the stores. The owner of the three stores buys the fresh produce in bulk and is distributed to all [...]
  • Pages: 2
  • Words: 727

Microsoft Windows: Marketing Plan

The aim of this paper is to analyze the marketing plan of the Microsoft Windows Company in several financial dimensions. Hence, the aim of the marketing plan for Windows 7 is to achieve at least [...]
  • Pages: 2
  • Words: 560

Victoria University Perceived Quality

The partial commercialisation and a corporative perspective of higher education institutions in the 1990's, introduced to Australia the notion of the academic enterprise.
  • Pages: 3
  • Words: 1442

Marketing Decisions and Purchases Analysis

In the first case, the proposed purchase of the vehicle by Tom, the brand attributes could be in terms of pricing, quality, safety, comfort, and speed of the vehicle.
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  • Words: 559

Viral Marketing Definition and Analysis

The principles of viral marketing hinge on the ability to exploit common motivators and behaviors among a group of people. In addition to the above, my school can effectively take advantage of others' resources in [...]
  • Pages: 2
  • Words: 564

FIFA: The World Football Governing Body

This paper examines an article on how FIFA, the world football governing body is successful in marketing activities."The Federation International de Football Association, an organization that was founded in 1904 by a few cosmopolitan football [...]
  • Pages: 4
  • Words: 1189

A Global Brand Crisis

In addition, the company should be aware of the crisis that is likely to arise in their company and be prepared on how to solve them.
  • Pages: 2
  • Words: 914

The Body Shop: Consumer Behavior

To ensure that the products are of higher standards than that of the common market, the Body-Shop group will benchmark their products against the companies they still use the animal by-products.
  • Pages: 4
  • Words: 1128

The Challenge of Reaching Consumers

It cuts both ways because both the customers and the company that has what the customer needs are missing something, but the company is in a bigger problem given that resources have already been invested [...]
  • Pages: 4
  • Words: 1243

Enhancing the Market Share of HSBC

The basic aim of caring out this research is to determine the level to which the prospective customers know about HSBC, via its present publicity methods, evaluate the response of customers to the methods of [...]
  • Pages: 8
  • Words: 1463

Retailing and Wholesaling: Costco, Warehouse Club

In addition, the popularity of these clubs is associated with the fact that they have integrated the 'no-frills concept. The entire operations of the franchisee are subject to the franchisor.
  • Pages: 3
  • Words: 790

Marketing Communication and Its Objectives

Actual and potential consumers are the basic component of markets and the hub of marketing action. In a sense, consumers "dictate" to the marketing system the goods and services they want, the prices they are [...]
  • Pages: 4
  • Words: 1168

Loyalty Programs Encouraging Buying Behaviors

Grab and go shoppers can be shown by the time spent in the stores by a customer. In the other countries it should be such that one point is collected for an amount equivalent to [...]
  • Pages: 4
  • Words: 1181

Social and Cultural Environment

Chapter 3 of the book by Keegan focuses on these peculiarities in the area of marketing and global trade management uniting them under the joint name of Social and Cultural Environment.
  • Pages: 4
  • Words: 1185

Nutrogena Company Profile in Comparison to L’Oreal

The management of Neutrogena has incorporated the use of agencies in advertising its hair and skincare products. This has enabled the firm to differentiate its products in relation to the demands of the customers.
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  • Words: 842

Red Bull in Saudi Arabia

Considering the notion that the slogan of the brand is "gives wings", it should be stated that the mission of the company is to encourage the development of extreme sports, encourage the youth to be [...]
  • Pages: 2
  • Words: 603

Marketing Appeal to Asian American Subculture

These groups exhibit different patterns of lifestyles, values, demographics and consumer behavior which are important for the marketer to note so that she/he can come up with a strategy that caters for the needs and [...]
  • Pages: 2
  • Words: 581

The German Car Industry: Marketing Plan

Another factor is the structure of distribution of the area where the car is going to be sold therefore the management will start by analyzing the market environment then choosing to go into the market, [...]
  • Pages: 3
  • Words: 1332

Kimberly Clark Corporation: Marketing Opportunities

At present Kimberly Clark Corporation deals in products of personal care such as feminine pads, incontinence products, and diapers it would be favorable for them to include panty liners for white discharge in this list [...]
  • Pages: 3
  • Words: 922

A Perspective on the Evolution Marketing Management

Some people keep to the point that indecent representation of women in magazine advertisements is a mere display of their attractiveness and sexuality whereas others state that it is offending, humiliating and demeaning to women, [...]
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  • Words: 1110

SME Franchising in Kuwait

According to Burton et al, international franchising is a mode of entering a foreign market which involves a relationship between the entity in the host country and the entrant.
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  • Words: 1001

Microcost: BlueJay Outsourcing Project

The concept of the acquisition costs for the project is also crucial in this respect together with the delineated and clearly understood microcosts involved in the conduct of the project.
  • Pages: 3
  • Words: 861

Marketing Mix for the New Detergent

However, it is suggested that before the full launch of the product, the market should be extensively researched and calculated in term of volume and value, so that the strategy evolved could be more successful [...]
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  • Words: 627

Accurate Management by Marketing Metrics

To become a good entrepreneur one needs to have a good framework in the area of marketing and customer service. The leader of a team must be a person who can effectively communicate with members [...]
  • Pages: 2
  • Words: 673

Prepaid Cell Phone: Design and Development for AT&T

As per field experts, a product is an item that can be put up for sale in the market for grabbing the attention, achievement, utilization, or consumption and would be capable of meeting the needs [...]
  • Pages: 2
  • Words: 989

Global Gadgets Imports: Marketing Plan

One of the strategies that the management of the firm is considering is increasing the awareness of the firm's products. In expanding the product line, the management of the firm should conduct consumer market research [...]
  • Pages: 2
  • Words: 714

Evaluation of an Instructional Document

In that regard, the main area of criticism can be specifically related to the aforementioned point, where according to the instructions, I can identify the target audience to be users in the specific Counselling Department, [...]
  • Pages: 2
  • Words: 536

Consumer Behavior Trends and Factors

Consumer behavior refers to the way consumers select, secure, use, and dispose of products and services to satisfy needs and the impact that these processes have on the consumer and society.
  • Pages: 2
  • Words: 694

Ways to Handle Customer Objections

I find the use of this method of objection as most challenging as the success rate of this method of objection depends on many factors such as emotions of the customer and the manner in [...]
  • Pages: 2
  • Words: 599

Marketing Plan For “Peapod” Shopping Service

The appearance of virtual market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in production and communications technologies1.
  • Pages: 13
  • Words: 3574

Market Research for JavaJoy Inc.

There is also a need to establish the needs of the consumer in the market and the infrastructure to be put in place to aid the firm against the competition.
  • Pages: 2
  • Words: 638

WAYNE and COTTAGEHOLIDAYS: Technology for Marketing

The effectiveness is influenced by a number of factors like easier of usability of the website, how interactive it is, the enjoyment driven from the usage of the service, and the quality of service.
  • Pages: 14
  • Words: 4127

Marketing Research: Test Marketing

From the response of the buyers involved in test marketing, managers make decision on whether to launch the product or abandon it. The assumption of these scales is that people respond to issues depending on [...]
  • Pages: 3
  • Words: 834

Packaging in Business: Process Review

The packaging needs to be in line with the theme of the product that the manufacturer wants to project. A very important point is that each element of the packaging is in line with the [...]
  • Pages: 2
  • Words: 522

The Tobacco Marketing Ethical Dilemma

The epidemiological evidence of the deadly tobacco effect in 1964 set the precedence for the mistrust between the tobacco production stakeholders and the public interest groups, that has led to long battle between the two [...]
  • Pages: 12
  • Words: 3503

International Issues: Global Equity Markets

With the opening of international trade routes and globalization of movement of goods, services and utilities, spawned by technological advancement and the internet, global equity markets have been receiving wide attention in recent years, thanks [...]
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  • Words: 773

The Aspects of Peet’s Café

At Peet's the main idea is to provide the customers with quality food and beverages, a friendly and healthy environment to socialize in and to provide an outlet to express creativity through the frequent events [...]
  • Pages: 3
  • Words: 887

Buzz Marketing in Modern-Day Market

It is imperative to highlight at this point that this particular modern-day form of WOM Marketing is also referred to as eWOM and is considered to be an essential element in the influencing of the [...]
  • Pages: 2
  • Words: 676

The Theory and Praxis of PR

Befitting the broad communicative services scope of Chime, itself a listed and full-service marketing communications spin-off of Lowe Howard Spink and Bell that engages in public relations, above-the-line advertising, digital production and communications, marketing, consumer [...]
  • Pages: 4
  • Words: 1351

Nike: Strengthen the Firm’s Business Design

Contrary to the past, the firm's top management has developed ability in managing the creative process, thus bringing it to the bottom line. The company's move to sponsor athletics across the globe has worked positively [...]
  • Pages: 3
  • Words: 848

Going Wild With Family Values in Marketing

The female population gains a sense that this is the role they are expected to play in life and begin limiting themselves by these definitions. If the product is to be kept on the market, [...]
  • Pages: 3
  • Words: 1000

Mobile Marketing or Marketing Through Cell Phones

Probably this is because in marketing, the first principle is to strategically reach as many target markets as possible, and since it is estimated that more than 4 billion people all over the world use [...]
  • Pages: 6
  • Words: 1934

Modern Marketing: Process Analysis

In marketing market leaders see the development of new management, marketing communications, and marketing geography. The role of the new approach in marketing depends on and shapes the future direction of the business world.
  • Pages: 2
  • Words: 576

Timothy R. Graeff on Collecting Customers’ Data

Graeff and Harmon define the context for primary research by pointing out that: No less than 80 percent of Americans were at least "somewhat concerned" about their privacy being violated; A Gallup poll had found [...]
  • Pages: 4
  • Words: 1100

A Decision Process in Food Business

This paper will highlight a decision process which involved a selection of a restaurant and the desired food menu and identification of the basis for such decisions.
  • Pages: 2
  • Words: 638

Collecting and Using Personal Data

The attitudes of the customers to the possible sales of their personal data to other organizations are more negative and the majority of them report the wish that the government should control these processes.
  • Pages: 4
  • Words: 1167

Marketing Plan of Modern Walls Company

Saudi Arabia has become one of the leading construction markets over the past few years and the government takes supportive action towards the implementation of newer technologies in the construction industry.
  • Pages: 5
  • Words: 1889

Target Markets and Media Choice

Target: Hispanic Teen Aged 13-19 years, Female Hispanic teens are of special interest to marketers as they consist of a large part of the emerging US youth population.
  • Pages: 5
  • Words: 1304

“Coca-Cola” Commercial and Consumer Behavior

I would like to discuss one of advertising commercials of "Coca Cola" in the context of the consumer behavior challenge with the view to such issues as: identifying types of sign used in the [...]
  • Pages: 4
  • Words: 1092
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