Marketing Essay Examples and Topics. Page 4

Credibility, safety, and, ultimately, the consistency of brand promises is ensured by a high degree of pithiness of its behavior in the market.

Olsen et al.go further and confirms that online shopping apps have increased impulse buying due to the wealth of information they provide the consumer.

The retail market is one of the largest ones presented in Dubai and the UAE. Although the complete classification of the types of stores present in Dubai is unavailable, it is possible to analyze the [...]

The authors also think that the holistic experiences of a customer with the business affect their social and spiritual responses as well as sensory elements and hence have an effect on all interactions between the [...]

Beckett addresses each of the seven Ps in the reconstruction of her practice and the overall process of providing services to patients.

While the feasibility study plays the investigating role and answers the question, whether the business idea is viable, the function of the business plan concerns planning, and it provides the actions and steps necessary to [...]

This aspect might have adverse effects on the reputation of the salesperson, and hence the performance of the organisation with regard to generating sales.

Under the variable component "place", we have distribution channels and coverage which determine how the product reaches the market and eventually to the customer.

The main goal of this paper is to evaluate the implications for marketing management in the next decade to address the five most significant changes that are likely to occur in the general marketing environment.

Cold Stone Company also amalgamated with Soup Kitchen International and Rocky Mountain Chocolate firm in 2008, to promote the sales of soup products in their market segments.

The final research project will focus on the economic attributes and demographics of a specific nation that can support the marketing of cheaper and affordable motorcycles. The essay outlines the major benefits of marketing the [...]

In the inductive approach, the theory represents the outcome of the research. In other words, the inductive approach is the reverse of the deductive approach because it operates from observation to theory.

Reflectively, the conditions of ambience in service business environment are a cluster of the above elements which may alter a customer's perception of a service, either subconsciously or consciously.

The mobile platform is, therefore, a frontier that marketers should learn to utilize effectively to increase the reach and success of their products and services.

The table below summarises the results of a study on the prices of different commodities Table 2: Comparison of the prices of foodstuffs in Napoli Pizzeria and The Olive Pizzeria Bistro.

The first disadvantage of segmentation that companies should overcome is the disadvantage of the high cost of segmentation. The second disadvantage of segmentation that companies should overcome is the loss of focus on important markets.

The restaurant promised to solve the problem within the shortest period of time, but I was too hungry to wait for a new order, therefore, I agreed to eat what I was brought.

The discussion also looks at the concept of price fixing by exploring the detergent industry especially in Europe and the economic rationale behind not fining Henkel, one of the companies which were found guilty of [...]

In the context of marketing, communication refers to the art of passing a message from the firm to the market and back, from the market to the firm.

Due to a single coherence in the global image of the standardization approach, the same advertising standpoint in most of the markets would grant the product, the firm and the brand as well to possess [...]

In the report, the authors have clearly described the problem facing Dell, which concerns the company's abrupt loss of customers and market share to its competitors.

The other objective of the company is to provide a wide range of services making the consumer to determine the ones that are in line with their needs.

The expansion of the company operations to the rest of the Gulf region and part of North Africa will ensure the increase in sales and profits.

This writer is of the opinion that modern marketing techniques or strategies are responses on how consumers try to satisfy their needs and wants.

The second dispute associated with vertical integration in the firm is that, it traps the company in the box of sales and marketing.

To begin with, the authors offer the best background information to analyse the relevance of social media sites. It is also necessary to identify the major strategies and benefits of these social sites.

In case business entities fail to recognise and appreciate the cultures of the target audience, the likelihood of the market strategy receiving a backlash from the market remains high.

The purpose of this essay is to review the article "Brand Credibility, Brand Consideration, and Choice" by Joffre Swait and Tulin Erdem.

The management of the Amazon Company realized that its success laid in the B2B strategy, which was modified to function on the customer satisfaction.

The aim of marketing management is to collect information relating to the tastes and preferences of consumers and creating goods that satisfy their needs.

The organization's strategy will thus be tailored in such a way so as to offer the needed services to the mass market. This will enhance the ability of the organization to extend its operations to [...]

New market objectives include introduction of new products to existing customers, introduction of existing commodities to new customers or introduction of new products to new customers.

In Toyota's case, the company had to address the needs of their customers and employees to prevent future occurrence of the problem.

The paper is analytical in nature and it displays some of the aspects that make the product unique and relevant in the market, some of the challenges that the product's company encounters, how the company [...]

Market identification and a clear understanding of the demographic vagaries of a specific market remains one of the most important aspects of producing products that are tailored to meet the need of a market.

Apple Inc.is a unique company in the technology industry because of the way it utilizes its technological capabilities to drive its growth and development.

As a matter of fact, Apple is the leading company in the PC industry in terms of design and innovation. This is a clear indicator of growth in the company's market share.

From the understanding of the importance of market research in the introduction of new products and services, this study seeks to carry out a research study to analyze Dubai, UAE market, with regards to its [...]

It has incorporated the general and specific objectives in the mission and vision of the school. This will put the institution in the map as the best institution in international business and knowledge exchange program.

The marketing plan illustrates the various marketing mix strategies adopted by the firm in an effort to ensure that the products successfully penetrate the market.

Apple is the only iPhone merchandises-manufacturing company that enjoyed a lot of profit after the development and launch of the Apple iPhone 4 in June 2007.

The aim of the paper is to provide a comprehensive understanding of the cultural and consumer behavior differences between the UK and Thailand consumers.

This report aims at exploring the following issues; Investigate the Schneider Electric pricing and distribution strategies To understand Schneider Electric's internal environment To understand the external environment of Schneider Electric company The report covers the [...]

Digital media has disrupted the traditional marketing models, forcing organisations to re-evaluate the uniqueness of the goods and services provided to the clients.

To examine the role of the four basic elements of the marketing mix model in promoting products and services, it is necessary to focus on the description of such factors as product, price, place, and [...]

In one way or another, trade shows do market the country of origin and the fact that they are international in nature presents a good opportunity for the country to ensure that it coordinates with [...]

It also comprises the decisions the management make in the implementation of the positioning strategy and in line with the achievement of the company's overall objectives.

One of the main objectives of marketing initiatives involves the provision of information of a commodity which in turn helps to increase the number of consumers who are willing to try out that commodity and [...]

The host had to create an African impression in every aspect from architectural designs of the stadiums to the opening ceremony because the event was to be held in Africa.

The positive affects of globalization include the fact that together with many other industries, the automobile industry has also become open to the whole world and this has resulted in the business of Ford Motor [...]

If the name of a company reflects what they do then consumers lending to an increased sales can access them easily.

In order to address the concerns, professional advice has outlined that there is need to make switching easier and faster, limit bundling of services, and improvement in price information and transparency to SME's. Through effective [...]

The main products that the firm deals in are the sale of sports, theater and concert tickets in the country. The two founders identified a gap in the market of ticket sales following a personal [...]

Among the key elements integrated into the Ford Mustang marketing strategy that has favorably positioned the firm in the market include economic factors, environmental issues, marketing strategies, and the 4 Ps in the marketing of [...]

The article focuses on Coca-Cola company's defense of its pricing strategy that has come under heavy criticism by investors who allege that the company's pricing formula is acting as a 'spoiler' in the soft drinks [...]

Subway and through the method of observation; it will give a report on the performance of this Franchise relative to that of other fast food franchises in the country.

Local radio and print media will also be used to announce the opening of the best and only Panini fast food company in California.

Though in the past the company adopted traditional marketing strategies in creating pull in the market, the company position itself as one of the leaders in the consumer electronics and mobile devices industry, it has [...]

Environmental analysis helps a potential investor to understand the dynamics of the macro and micro dynamics of the industry. Demographics of the retail industry are made of vast diversity of ethnic backgrounds; for instance, the [...]

The breakdown of the ice cream market in Hong Kong is presented concisely and understandably in this report. This report briefly overviews essential ice cream products and brands in Hong Kong, such as the Flamenco [...]

It makes BMW's sales ratings even higher, along with the quality of the goods and the productive capacity of the organization. Moreover, the average income of the population of China also contributes to the popularity [...]

SEM is one of the marketing strategies that will help the company's website be more visible to potential customers in the Indian market.

Brand development and customer relationship management are the well-developed strategies used by the company to promote its service. A combination of different tools, such as web forms, email marketing, social media engagement, and landing pages, [...]

In summary, it should be stated that a company's success depends on various factors, but the location and proper targeting remain the pivotal force of creating a business.

The benefits of a vertical system include having a direct control over every aspect of business, elimination of conflict and competition, as well as the provision of a clear chain of command.

Still, currently, the set of the provided flavors of juice are relatively limited and, therefore, the introduction of a new flavor will benefit the company. The main task of direct marketing is to interact with [...]

Additionally, it is possible that the introduction of Oreo Thins was an attempt to improve the brand's reputation by offering a healthier alternative to traditional Oreo cookies.

The viability of the restaurant will depend, in a large part, on the stability of the host government as well as the strength of the host country's political system.

Sales promotion can over added values to the customer at the point of purchase, which is referred to as sales pull strategy.

Rawson et al.describe the phenomenon of the customer's journey as the set of experiences with the product or service outside of the company's direct reach.

Six Flags is the example of a corporation that pays attention to advertising in different spheres and therefore uses integrated marketing campaign.

Through using the earlier pre-orders sales reports, it is clear that the Apple Watch pricing is and will be guided by the basis of the 80/20 price rule.

The first and foremost aim of marketing implies spreading knowledge about the value of a product and raising awareness with the purpose of selling it to consumers.

To assess the marketing strategy of the firm, one must look at the company's competitive advantages and evaluate the roles of intangibility, heterogeneity, inseparability, and perishability of the services the business provides.

Customers' requests for incentives are misunderstood because suppliers assume that stressing the strengths of their products and services and offering price concessions are sufficient to make sales.

The following are the research objectives that should be achieved: To identify the reasons why a person is motivated to buy a cell phone To define planning activities that one should observe before buying a [...]

It can thus be argued that the said necessity drives people towards the unpleasant goods while the inevitability of necessity drives the maker of the good to have them in his/her stores because he/she is [...]

To discuss the company's marketing strategy in relation to the promotion of Armstrong cheese blocks, it is necessary to focus on the analysis of the environmental scan, consumer behavior, and target market.

The company has developed some of the unique coffee machines in the world. However, changes in technologies have necessitated the company to develop a new coffee machine for the contemporary home and office.

Different companies specialize in the manufacture and provision of different products to their customers. The bicycle store may also provide delivery services as products to its customers.

This has seen many companies compete to outdo each other in terms of complexity in technology leading to the introduction of the digital cameras.

When speaking about the importance of strategic planning in international marketing, it is necessary to highlight the basic aim of so-called strategic planning.

The model includes such stages as a search for the product, experiencing the use of the product and evaluation of the "service performance".

This forced the firm to reposition the product in the market to capture adults as well. For this reason, the firm decided to target the children and adults differently in order to sustain its market [...]

It is based on this that this paper will explore standardization versus customization of a global brand in order to determine the effectiveness of either met Branding is an important aspect of selling products since [...]

Webvan intended to exploit the niche market that is arising from the growth in the Internet and the high rate at which consumers are purchasing products online.

In the United Kingdom, the company has numerous stores located in the UK and the main purpose of these is to take the latest fashion clothing closer to the consumer.

The accents on the advantages in the form of rewards and discounts for customers are the direct way to contribute to the customer loyalty in relation to the definite hotel and increase the company's profits [...]

Hypotheses The research is qualitative in nature and the outcome of the study is descriptive analysis of the findings collected from different sources to decide upon the acceptance or rejection of the following research hypotheses: [...]

The menu that Pizza Express plans to use in the Nigerian market should reflect the main local dishes in the country.

Therefore, one can say that the ideas expressed in the Bible can help people working as marketing managers. Apart from that, the work of marketing managers is impossible without the ability to overcome failures and [...]

The decision making process varies depending on the nature of the product that consumers intend to purchase and the level of risk involved.

An increase in the profit margins for the new version will allow the company to reduce the pricing of the car, reduce its debts, and even scale up its operations as part of its corporate [...]

The key to success for Oriflame in the Russian market is as a result of well formulated strategy and top notch marketing planning.

The liberalization of the car industry in the UK is likely to affect the performance of the Morgan life car two because the product is likely to experience a lot of competition from existing in [...]

On the was of this product getting more popularity, it goes without saying that it would be meaningless if the RIM Company depends on the sales of the present existing enterprise in order of ensuring [...]

Price refers to the amount of money that the consumers will be willing to pay for the Beeline and telecommunication services in the market.

To achieve an acceptable pricing policy, it is important for the marketing team to carry out prior research in the following areas; on the mix of products they intend to offer in the market, this [...]

From the findings of the market research, the company is able to equip its employees with the necessary equipments and technology to facilitate their duties.

Purpose of the Study The purpose of the study is to solve this financial and economic crisis existing in the restaurant.

This would convince the consumer that the product is needed for the protection of skin. This would definitely increase the sales of the company in the market.

For Panera Bread to succeed in the Australian market, it has to have a clear picture of the locations of the stores of all the leading competitors.

Over the years, Haigh's Chocolates has strived to improve its brands of milk and dark chocolate products for convenience, and for the comfort of its customers.

It is important to note that if the elasticity of demand for the product is higher, the increase in revenue, due to growth in price of the commodity, can be far much lower than the [...]

This underscores the point that the more complex a product is, the more complex advertising is, and thus this affects the structure of the sales team. The level of experience a sales person holds is [...]

The authors comment upon the peculiarities of the new model and provide some advice for the implementation of the new C&D model.

As a result, it is imperative to explore some ethical and legal implications of the pricing tactics adopted by Joy Daycare.

Moreover, the validity of the integrated marketing projects for the product is identified via the Implementation processes, which are inclusive of monitoring and effectiveness of the marketing communications plan.

It is based on this that it can be seen that in roads into the Chinese market is a viable step for the company, one which would help to raise company revenues in light of [...]

Although many experts indicate that as the firm ages the likelihood of it learning form its mistakes and thus succeeding are high, the multiplier effect of large business is low and this is a major [...]

Describe its product in terms of the three levels of a product; core, actual and augmented product The three product/service levels include the core, the actual, and the augment level.

The Nestle intends to intensify the marketing of the Aero Nestle products because of the stiff competition offered by rival firm in the same industry Fine-tuning tactics are strategies meant to convince customers to buy [...]

The art of marketing starts when a product is produced, and stops when the product is transferred to the open market.

The yellow color of gold is also very appealing to the eye. On the right of the picture is the logo and name of the advertising company, Mustafa gold mart.

The Gantt chart attached in Appendix A presents the approximate schedule for the next study on tourism and hospitality. Although the exact formulation of the topic is a task for further work, it can reveal [...]

At the same time, the main weakness of the manufacturer is the declining quality of furniture and the increasing number of complaints about the life expectancy of products.

In the book, the authors clearly emphasize the power of the organization and the inability of the new entrants into the industry that could be severe competition to the entity.

This report will focus on the activities of Cairo Amman Bank in the countries it is located in and how they relate to the critical findings of Al-Weshah's study.

Most of the current customer base is made up of British people of all professions, as they are the most likely to relate to the endemic stories behind the taste of the beers.

Specifically, the role chosen is that of a data analyst, which requires the individual to be highly skilled in statistical tools, to have appropriate training, and to have a mathematical and systematic way of thinking [...]