Marketing Essay Examples and Topics. Page 4

The use of advertising in the promotion of the marketability of this product is a strategy that Procter & Gamble has effectively developed across Australia and the rest of the international market.

Implementation of most of the company's policies involves customer surveys and ranking of restaurants so as to achieve the company objectives.

The main idea of the article is to consider the factors which influence customer satisfaction in after-sales services. Coming out of the conducted analysis and obtained information, it is noteworthy to point out that the [...]

The main purpose of marketing is to identify the consumer of a product or service, to retain the client, and to gratify him or her.

Due to the growth of print/broadcast media, direct-to-consumer pharmaceutical advertising emerged in the 1980s; it saw a 33% increase in spending in the past 30 years.

These companies effectively use social media marketing, content marketing, and vlogging to attract and retain their customers through posts that showcase their products and services to interested buyers.

The essay identified that the authors used a simple and effective structure to convey their perception of possible obstacles digital platforms can encounter in global expansion.

However, the cheapest and the most frequently selected offering implies $339 for a night. Similar to the previous case, the price includes the cheapest and the most expensive rooms.

IKEA has accumulated innovative business advantages and thus should choose to enter the Chinese market through differentiated strategies that adapt to the characteristics of consumers in the host market.

The Coca-Cola Company uses paid, earned, shared, and owned media to advertise its products to its customers to increase its sales.

The marketing ad that I chose is Nike's "Just Do It" campaign and logo. The ad that I chose was Nike's "Just Do It" advertising campaign, both images and videos.

According to Lewis, Audi's portrayal in the movie was rather skillful, as a manually driven car in a futuristic world established a sense of connection between the main character and the audience.

Vectra Digital is a web design and digital marketing service specializing in generating high-quality leads and maintaining constant communication. Its services include: Website design and development; Pay-per-click; Organic search; Reputation management; Email marketing; Franchise marketing; [...]

In fact, in the fallout of the COVID-19 pandemic, the trends of international business operations have shifted. Patchi aims at securing a solid position in the premium segment of the overall chocolate and candy market.

From my perspective, the complication in the launch of the brand in Mexico can be connected to the availability of the Water.org campaign.

First of all, when entering a market in another, a marketing manager should remember that it is essential to adapt the goods or services produced by a company to the habits and traditions of another [...]

Most SMM marketing plans involve the following steps; engagement, content, and recognition/reward. These are the plans that firms entering SMM employ to be successful in SMM.

When a company produces only one product or product line and promotes it to all customers with a single marketing mix; also referred to as mass marketing.

At the same time, the overall corporate culture and the company's contribution to the development of the community are rather effective.

The customer's behavior is one of the fundamental factors determining the success of the marketing strategy, product, and organization as a whole.

Additionally, it is possible that the introduction of Oreo Thins was an attempt to improve the brand's reputation by offering a healthier alternative to traditional Oreo cookies.

The most positive force for steel producers has become buyer power because of industrialization and the predominance of industrial production in the economy.

The product life cycle consists of the following stages: introduction, when a new product is presented; growth, when it reaches a peak of sales; maturity, when sales grow at a slower rate and finally start [...]

Therefore, BMW Company uses modern technology that differentiates its products from the products of their competitors. This safety in the vehicles has made the products from BMW Company unique and attractive.

To ensure that the products are of higher standards than that of the common market, the Body-Shop group will benchmark their products against the companies they still use the animal by-products.

The study also brought the harmonization between the theory of relationship marketing and implementation of the relationship marketing."The relationship marketing strategy of the future is one that builds a desire".

McDonald's in Germany is a part of the successful chain of fast-food restaurants that closely follow the other American and the European model.

The team competes in Major League Baseball and represents the American League East division, and it is the only club in MLB that is not from the United States.

This and several other examples of the confusion and the negative impact on the lives of the teens due to the "cool hunting" initiatives of the media are provided by Rushkoff in elucidating the "Giant [...]

The mobile device and smartphone market is one of the most fascinating in the modern economy. Considering that the group and everyone in our surroundings has a smartphone and possibly other accessory devices, it is [...]

McKenna primarily argued that the nature of the business was rapidly changing at the time he was writing the article, and the change was irreversible.

The actual product is ice cream sold in brown plastic tubs with the brand's logo and an image of the dessert itself.

Beckett addresses each of the seven Ps in the reconstruction of her practice and the overall process of providing services to patients.

At the end of the tour, the findings will be assembled and analyzed before being sent to the management. The above research will allow the company to develop a greater understanding of their qualitative results.

As it is mentioned above, the Al Rawabi Company has several competitors in the territory of the UAE. It would be proper to mention that the target market of the Al Rawabi Company consists predominately [...]

According to Reason, irrespective of the market segment that a firm serves in the beauty industry, service quality is increasingly becoming an important factor that these firms must consider when delivering their products to the [...]

Ice cream needs to be viewed as a product that can survive in the realm of the global food industry on its own and not as an addition to a three-meal course.

Due to the high demand for healthy foods in the United States, the juice bar and smoothie industry offers opportunities to such businesses as Boost Juice.

The first offensive marketing strategy involves structuring the marketing department of a company through the creation of new roles that focus on a company's marketing activities.

To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]

It also outlines present dynamics in the Canadian domain of clothing retail and provides readers with the insight, as to what should account for the company's marketing strategies in the targeted market. As of 2015, [...]

It is generally observed that influences of Spanish on cultures of the Canary Islands are widespread and notable on traditions, customs, and other common cultures found the Islands, including Tenerife.

In the short term, it is expected to raise the potential clients' awareness of the services provided by Uber and their advantages, and increase the number of provided rides by 3% by launching a social [...]

Kasih Food is a recognized high-quality producer of Mediterranean food in the Middle East that follows the principles of responsibility and transparency in its activity. Jordan is a partner of the Euro-Mediterranean Partnership that is [...]

The marketing plan will become a guide for L'espace to attract particular groups of customers and thus ensure the cafe's development.

The first section of the paper will briefly discuss the performance of mobile and wearable products in the Dubai market, followed by a discussion of the positions of the five companies in Dubai city.

The reason for this is due to the relative absence of luxury fashion brands within the country which causes the local buyer to either resort to utilising purchasing services or going abroad to buy the [...]

The firm plans to introduce a new and cheaper product into the market to reduce its inventory levels. The experts note that the firm wants to introduce a low-priced brand in the existing market that [...]

The aim is to identify the strengths and weaknesses of this definition, as well as the gaps that may exist in relation to the use of the marketing concept in the context of this scholar.

In this paper, the author will analyze the issue of word-of-mouth marketing from the perspective of the article by Trusov et al.

In both situations, the company ends up losing income, and it is the fault of the people that were supposed to be involved in the forecasting of the market.

The purpose of this research paper was to conduct a study on how firms in the movie theatre industry can achieve optimal market performance through market segmentation.

To discuss the company's marketing strategy in relation to the promotion of Armstrong cheese blocks, it is necessary to focus on the analysis of the environmental scan, consumer behavior, and target market.

Specifically, 25% of the tickets are reserved for UK residents with the other parts of Europe and the world purchasing the remaining percentage of the tickets.

The product quality, innovativeness, and creativity are some of the attributes that increase the competitive advantage of the Oral-B electric toothbrush.

Thus, it is necessary to examine the demographic and psychographic characteristics of these customers. Certainly, the future buyers of the Toyota Prius can well-to-do people, but they also want to decrease their expenditures.

In order to withstand competition, the company TJX needs to focus on the marketing messages that should be conveyed to clients.

The first disadvantage of segmentation that companies should overcome is the disadvantage of the high cost of segmentation. The second disadvantage of segmentation that companies should overcome is the loss of focus on important markets.

The products will have a competitive advantage as they have been made uniquely compared to the existing products in the market. In other words, size and the purpose of the boards will be considered while [...]

Although there was a huge market potential for the software, his strategy did not consider the capability of the market. Investors wished to adopt prices that were in the market.

The marketing report evaluates the University's strategy to expand into the Arab world market and offer customized education program, depending with the changing needs of the business world and the challenges facing the world economy.

The Degree of Turbulence Strategic analysis of the UK environment requires the application of DOT which reveals on the stability of the industry within the current market situation.

The company has grown over the years until the 2005 when the growth begun to decline following the introduction of the customer Centricity marketing by the company CEO.

According to Billington, Carter and Husain Whole Place Development refers to the dynamic process of creating public as well as private spaces by utilizing the input of the stakeholders who are the community to develop [...]

The campaign will be used to market the product in China. The print and electronic media will be used to market the product.

Through the use of the broadcast and the social media, the company will be in a position to convey the message to the world more easily.

Though clearly providing the Chinese population with a range of benefits, including the opportunity for the Chinese people to enter the environment of international communication, Apple affects the very core of the Chinese consumer culture [...]

The main point is that through the chart representation of the sample campaigns, which it conducted on numerous multinational corporations between 2007 and 2010, the company realized the importance of targeting to ensure evenness in [...]

According to Ferrell, one of the most powerful tools that a firm has in the market is the ability to reach out for the customers with the desired message in the best way possible.

Four years is quite a long time for training and thus enough to instill the necessary skills in the minds of the student that are necessary for the nature of the jobs that are related [...]

It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.

The liberalization of the car industry in the UK is likely to affect the performance of the Morgan life car two because the product is likely to experience a lot of competition from existing in [...]

Sustainable development follows the value chain from the product manufacturer to customer and proceeds up to the final stage of disposal of products and handling of materials in the processes of lifecycles.

It is indeed clear that taglines or slogans shape brand awareness by shifting the likeability of a product or service from the advertising scheme itself to the consumers' latent motives.

The firm needs to effect radical marketing strategies to help it increase the value of its service in the market. This approach will help TFC increase the ratings of its products to make it more [...]

Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media has presently become one of the main issues in the business paradigm.

The reason is that the firm is a dominant player in both the local market and international market. Right from online advertisement to social media, the objective is to ensure that the user of the [...]

Identification of the market for a business products results to a business deciding on the method of promotion to use so as to reach the target market.

The researchers aim was to assess the damages caused by the tsunami, to evaluate and adjust the impact and strategize on how to combat the crisis in the future.

In short, Waterstones realized the need to offer books in all forms the consumers need in order to complement and enhance the behaviour and busy lifestyle of consumers.

At the end of a product cycle, a company needs to get the products to the target customer. The company can negotiate to be given a chance to supply the club with sporting attire during [...]

Citing the Institute for sustainable development, Ryan observes that some of the characteristic common in all green consumers include: their commitment to leading green lifestyles; the critical approach to environmental issues; their tendency to overstate [...]

The Pepsi "We Will Rock You" ad is futuristic and promotes Pepsi using visual and auditory cues to create a high-energy, exciting atmosphere that appeals to the youth.

Based on this analysis, the company should utilize its strengths in the new product launch, particularly the connection to the LCBO, and differentiate Hockley Classic from competitors to minimize risks.

A brand-new and distinctive tourist destination, Mary Shelley's House of Frankenstein honors the life and works of Mary Shelley, the author of the well-known book "Frankenstein".

However, non-intervention of the state in private enterprise and a high level of corruption can hinder the organization of business in this country. One of the main factors influencing the organization of business in Jamaica [...]

The Gantt chart attached in Appendix A presents the approximate schedule for the next study on tourism and hospitality. Although the exact formulation of the topic is a task for further work, it can reveal [...]

When the desired number of influencers is reached, the organization will collaborate with Jaywing to develop paid and organic contents and tactics for their efficient posting, distributing and popularizing.

The volume or pace of production, the degree of labor expertise required, the level of automation, and the number of raw materials and finished goods inventory on the assembly line in San Francisco and China [...]

An exploration will be done of the distribution channels and techniques that Red Bull should consider in order to optimize the success of this new product line in this article.

When the product aligns with the expectations of the local culture, it is likely to penetrate the market easily. For a brand to successfully adapt to the international market without losing its identity, it is [...]

Additionally, influencers need to be able to convey a product or item to their audience in a way that is relevant and clear.

Thus, the definition of a primary and secondary audience is necessary for further analysis and description of the report's target audience.

The research states that a company's content should ideally attract attention to its brand, build interest in its good or service, create a desire for it, and persuade the customer to test or buy the [...]

The strength of the American company lies in the innovative and flexible approach to creating products that withstand the tests and criticism of the target audience before entering the market.

It is a clear plan of marketing actions that will be able to realize the potential laid down by the creators of this smartphone.

The aim of the analysis is to define the optimal mix of factors for a given market segment at a given point in time and determine the differences between the current and the desired state.

So, the mission statement for this product could be as follows: "To help people live an active life no matter what the weather is like; to promote the health of both customers and the environment".

The connection between the team is a challenging area for the games played in the distance; thus, Wear2Win can help to elevate the situation.

In both campaigns, digital techniques were critical to success since they encouraged the exchange of experiences on social media, thus effectively supplementing traditional methods that would not allow such opportunities.

The overall cost is $29, but most of the ingredients are sold in packages, so the expenses and the number of servings will be higher.

Emirates Airline (also known as Emirates) is a Dubai-based airline company that was founded in the year 1985 by United Arab Emirates (UAE) government.

Particular attention should be paid to creating the consumer value of the product, understanding the unique needs of customers, and developing new ways to communicate the value of a product or service.

There are dangers in using celebrities and these include the high financial risk involved, the risk of negative publicity should the celebrity engage in negative behavior and the lack of strategic match between the brand's [...]

More favourable terms of sales can enable Tesla’s representatives to cooperate with Asian distributors effectively, which is one of the most important objectives.

This intention implies the need to benefit from innovation in technology, the economy, and other fields, and the sports industry is no exception to the rule.

The process of selecting the best transaction model to use as the appropriate foreign market entry strategy for a company should be of critical importance to businesses because it influences the processes of implementing and [...]

In this case, the company continues to focus on providing unique solutions to customers, but it has more opportunities for development, innovation, and addressing customers' needs with the help of a new model elements.

Finally, this segment is actionable, since Groupon has sufficient knowledge and resources to negotiate on the daycare discounts for single parent undergraduate students.

The business will aim to maintain its presence in the current markets, expand into new markets, and improve the outreach of its marketing with higher quality and new products.

This is because segmentation may result in the division of the market according to the needs of the buyers. When segmentation is carried out effectively, it increases sales and this will result in the growth [...]

The changing needs, as well as wants of customers, greatly influence the strategic plans of the organizations, this makes the satisfaction of customers' needs the major key as far as marketing is concerned.

Starbucks and Dunkin Donuts are two of the largest coffee chain in the US. First of all, a comparison of the prices of Starbucks and Dunkin' shows that the prices of Starbucks ' coffee are [...]

Hence, the front page of the site contains the banner ad that provides the customer with the information about the company and other contact links.

This paper will highlight a decision process which involved a selection of a restaurant and the desired food menu and identification of the basis for such decisions.

First, it makes the consumer aware of Body Building pants; second, it informs the consumer of the characteristics of the product in a manner that will make the consumer purchase the item; and third, it [...]

McDonald's will have to adapt its menus to this cultural and national tradition in order to compete in this country. The combination of education and exposure to the West has typically resulted in a bilingual [...]

4% of margin, this marketing plan will suggest a number of conditions & solution in how the company will market the required goods successfully by the year 2009 through a special attention in segmenting, targeting, [...]

In order to have a good marketing plan the four P's of the plan should reflect the needs, wants of the target market.

For example, if the segmentation is being done for the retail sector, then the segmentation process might involve classifying the customers on the basis of goods and commodities being purchased, number of visits to the [...]