Marketing Essay Examples and Topics. Page 4

The article "Collision Course: Selling European High Performance Motorcycles in Japan" explores the issues affecting the success of Tommasi Motorcycles in Japan.

Scope The report mainly concentrates on the development of marketing models and the contribution and role of ICT in marketing communication.

Thus, the use of Akamai helps the NBA compete within this market because the company's services are used to guarantee the provision of the high-quality content around the globe of regardless the location of the [...]

Marketing mix is a deliberate plan by the organization to control all the products components that is the product itself, the price, the place where the product will be found and the promotion of the [...]

The effectiveness of odd-end pricing arises from the view that this pricing strategy is effective in communicating a positive image regarding the price of the product to consumers.

It is indeed clear that taglines or slogans shape brand awareness by shifting the likeability of a product or service from the advertising scheme itself to the consumers' latent motives.

Core Values: Customer satisfaction Continuous improvement of service and product quality to remain competitive Maintain the highest safety standards in operations Fere Airline's Goals: To become the airline of choice in Europe To adopt business [...]

It also comprises the decisions the management make in the implementation of the positioning strategy and in line with the achievement of the company's overall objectives.

According to company representatives the actions of counterfeiters is damaging to the reputation of the company and will erode confidence in the Burberry brand in the long run.

In case the company decided to target the commercial market, the company had to increase the size of StaGreen's bag to 50 kg.

For example, in the Starbucks case, the marketing research report looks into the demographic, economic, and psycho-graphic of the target market.

These companies effectively use social media marketing, content marketing, and vlogging to attract and retain their customers through posts that showcase their products and services to interested buyers.

When the product aligns with the expectations of the local culture, it is likely to penetrate the market easily. For a brand to successfully adapt to the international market without losing its identity, it is [...]

For this reason, considering the existing clients' demands, Oman Air can create the first-class and luxurious image of the company and form the basis for its further development and growth.

The research states that a company's content should ideally attract attention to its brand, build interest in its good or service, create a desire for it, and persuade the customer to test or buy the [...]

At the beginning of the development of the company's strategy for entering a new market, it is necessary to create a new version of the brand for a new segment of consumers.

In contrast, Airbus's business and marketing strategy, apart from producing commercial aircraft able to compete with Boeing, is based on the concepts of luxury and comfort.

In fact, in the fallout of the COVID-19 pandemic, the trends of international business operations have shifted. Patchi aims at securing a solid position in the premium segment of the overall chocolate and candy market.

The company needs to make the ergonomic and simplistic design of the camera, coupled with its high-end functionality, the main focal point of the marketing.

The beer market in Thailand has several international brands such as Carlsberg this shows that the market welcomes foreign beer brands.

When a company produces only one product or product line and promotes it to all customers with a single marketing mix; also referred to as mass marketing.

As part of its expansion strategy, IBM is considering investing in Philippines. The report gives a detailed overview of the economic profile of Philippines.

Its products are in line with the demand of the market as it has something to offer for all ages and for all times of the day.

The general views on the products being offered determine the way the company would introduce them to the market and promote them.

On the contrary, when the garments are dry cleaned, no water is used and the process does not swell the fibers, so the opportunity of making harm to the fabric is minimized.

Finally, this segment is actionable, since Groupon has sufficient knowledge and resources to negotiate on the daycare discounts for single parent undergraduate students.

The contrasts in the life and culture of a less developed country will significantly visible in the life style of the population, they generally poor or middle class income levels.

The appearance of the international and international market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in manufacture and [...]

However, the product failed to create wave in the market as expected and it is believed that the main cause of the failure was lack of proper leadership.

The current paper is concerned with aesthetics as a part of philosophy that deals with the problem of the existence of beautiful things and men's response to their beauty; the problem of artistic and intellectual [...]

This is the first sentence Raymond said to me when we first met at Neiman Marcus, and also the first sentence he said at the beginning of our interview.

The case study focuses on the effect of the decline in the demand for the company's products and services. The Greyson Company can supply the missile needs of the Bush Government during the Iraq War.

In its initial internationalization phase, the firm decided to introduce Corona Beer into the international market starting with the US. In its effort to venture into the international market by introducing Corona Beer, the firm's [...]

By supporting and sponsoring breakfast clubs in the country, Kellogg's will become a brand associated with comprehensiveness according to the opinion of customers.

Ford Motors will be introducing a new product in the UAE market that the company distinguishes to be one of the most innovative products in its car-making history.

In the modern world, during the information age, as communication becomes more and more important for every aspect of individual lives as well as historical processes, there is a growing recognition of the need to [...]

This report attempts to identify the demographic market segments that the advertisements target and relate the findings to the consumer buying decision process and other theories of consumer behavior.

With over 70 destinations across the globe, the firm analyzes the needs of its customers in order to deliver personalized services.

On the same note, the overall productivity of a firm is also dictated by the ability to carry out thorough business forecasting.

Embracing the period of 1992 2009, the authors of the study have outlined the milestones of the industry development and defined the key concerns of 21st-century service marketing.

The purchase of Helene Curtis and America's Best Foods in the 2000s gave Unilever a strong presence in the U.S. The company has over 30 brands in the UAE market.

Although there was a huge market potential for the software, his strategy did not consider the capability of the market. Investors wished to adopt prices that were in the market.

Objectives and Goals The main objective and goal of this digital marketing plan is to attract the European market through the tourism website and sell tour packages to tourists who have plans of visiting the [...]

While the US is a single national market, CNN seeks to achieve more competition in the delivery of its news by giving all the country's regions special attention.

The organisation uses specific marketing communication tools such as the AIDA model to achieve this goal The aim of the AIDA Model is to sensitise the consumers to the products and services of the company.

With these considerations, it is important to examine the available options for the MS Technologies Limited and determine the RTM options that will fit the company's products, size and industry in the target markets.

The existence of varieties of chocolate results from the fact that many chocolate manufacturers use different ratios of chocolate ingredients. For the case of the Swiss chocolate, its ingredients include a considerable amount of milk.

In the final section, a step-by-step approach to the implementation of the proposed strategy is discussed, followed by an analysis of the benefits and potential barriers to successful implementation and evaluation of the market entry [...]

The package should also have attractive features which will attract the consumer and at the same time potray the quality of the product to the consumer For the case of dairy products, a picture of [...]

The innovation of the airfryier has not only been a benefit to the health of the people but it also helps in the conservation of the environment.

Weaknesses This club would face some internal problems It would be difficult to start business in KSA due to high operating cost for rent of the shop, remuneration of employees, taxes, legal costs, and so [...]

Due to its profitability and a positive forecast in revenues, the company has implemented some expansion plans of the company as the coffee market continues to grow both in its current market and other new [...]

Apple is the only iPhone merchandises-manufacturing company that enjoyed a lot of profit after the development and launch of the Apple iPhone 4 in June 2007.

Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media has presently become one of the main issues in the business paradigm.

For instance, the company should come up with gums designed for each class of people in order to capture all potential consumers in the market.

Through wholesale warehousing, a wholesaler buys the goods from the producer or manufacturer in large quantities and avails the goods to the retailers and in turn ends up distributing the goods of the consumer to [...]

When marketing internationally, marketers should consider the language of the country that they intend to market their products. This culminated in the product reaching the market as a brand of the second business.

This problem is significant since brand development and brand management encompass one of the important aspects for making an organization gain global competitive advantage Purpose of study The purpose of this study is to aid [...]

For example, when introducing new products to the market, the firm advertises through mediums such as the local dailies in the UK. As a result of the crisis, the UK has experienced an increment in [...]

Additionally, it is regarded as fashionable to own certain makes of bikes, which is a very effective factor that might see this retail shop make large profits in the course of the next five years.

However, while domestic marketing poses myriad of challenges to marketers; international marketing is even more challenging owing to the fact that foreign marketers have to override numerous economic, social, legal, political and cultural barriers which [...]

Figure 1: Total population of India from 2003 to 2011 Source: IndexMundi Legal System India is a promising market to the present corporate houses and the legal system of India is very flexible to the [...]

The company has a considerable number of supporters, and due to the expansion of services, the number of those wishing to use the assistance of the company grows.

Intensive distribution of the product is described first in the order since it determines the number of intermediaries as the widest- and large-scale.

Additionally, influencers need to be able to convey a product or item to their audience in a way that is relevant and clear.

Thus, the definition of a primary and secondary audience is necessary for further analysis and description of the report's target audience.

Vectra Digital is a web design and digital marketing service specializing in generating high-quality leads and maintaining constant communication. Its services include: Website design and development; Pay-per-click; Organic search; Reputation management; Email marketing; Franchise marketing; [...]

It is a clear plan of marketing actions that will be able to realize the potential laid down by the creators of this smartphone.

They value the balance of the product's quality and price, prefer affordable entertainment, and choose both classics and the latest trends. It will also contribute to the broadening of the target audience and the acquisition [...]

Furthermore, the customer can order custom bags and are given the opportunity to design their unique version of the Timbuk2 messenger bag on the company's website. In addition, a limited amount of laptop bags is [...]

In both campaigns, digital techniques were critical to success since they encouraged the exchange of experiences on social media, thus effectively supplementing traditional methods that would not allow such opportunities.

The company’s greater concern with the social and cultural problems, therefore, can be regarded as beneficial advertising techniques that influences consumer behavior.

The main differentiating factor in the location strategy of FedEx and other logistics companies is the choice of the locations of hubs.

The current paper is a proposed marketing project for Kellogg. The marketing plan is divided into different phases to enhance its effectiveness.

ACME is a very potential company that has the biggest opportunity of expanding its business in the overseas markets and for this to be attained a critical analysis of the business environment in the countries [...]

Starbucks and Dunkin Donuts are two of the largest coffee chain in the US. First of all, a comparison of the prices of Starbucks and Dunkin' shows that the prices of Starbucks ' coffee are [...]

McDonald's will have to adapt its menus to this cultural and national tradition in order to compete in this country. The combination of education and exposure to the West has typically resulted in a bilingual [...]

In this case International Dairy Queen is not affected; however, the economic conditions will influence pricing of International Dairy Queen Products. The goal of International Dairy Queen seems to be penetrating the market in Dubai.

The U.S.has established healthcare and education systems that meet the needs of the people. The U.S.remains one of the leading hubs in the fields of innovation and technology.

The present paper is an attempt to answer the question of whether sneaker culture is a long-lasting phenomenon or the popularity of the subculture will soon deteriorate. In short, sneaker culture is gaining popularity due [...]

The understanding of the stages of the CDM process amplifies the power of influence and is capable of developing many different ways of directing customers' attention to a product a company wants to sell.

Through using the earlier pre-orders sales reports, it is clear that the Apple Watch pricing is and will be guided by the basis of the 80/20 price rule.

The management research questions hierarchy for Ramada range from the clarification of the research question to the definition of the study question.

One of the options that can contribute to the solution of the problem is car sharing. One of the strengths of the company is the color of the cars involved in the service.

The first offensive marketing strategy involves structuring the marketing department of a company through the creation of new roles that focus on a company's marketing activities.

To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]

Assessing the global market opportunities is an important aspect of marketing research that enables a firm to understand the forces in the foreign market.

The micro environment in the marketing company is very important in the development of the company."Micro-marketing refers to the activities performed by the individual providers of goods and services within a macro-marketing system.

The objectives of its strategy are to leave a striking image in the customer's mind as well as create a lasting connection between the Colgate brand and professional dental care.

To ensure the success of the product, Tiffany & Company needs to use consumer behavior analysis and a good marketing strategy.

Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]

In the United Kingdom, Kiko Milano faced a problem of reductions in the number of customers who buy products online and in stores located in different regions of the country.

Marketing is also known as the anthropology of consumption and turns out to be a key aspect of critical thinking regarding the economy, globalization, human behaviors, and cultural needs of consumers.

Most producers of pillows ignore the fact that people have different sleeping styles hence the need to design a variety of pillow types to suit the needs for all.

Specifically, 25% of the tickets are reserved for UK residents with the other parts of Europe and the world purchasing the remaining percentage of the tickets.

In a bid to achieve this goal, the firm has adopted the concept of internationalization as one of its strategic marketing aspects.

The first disadvantage of segmentation that companies should overcome is the disadvantage of the high cost of segmentation. The second disadvantage of segmentation that companies should overcome is the loss of focus on important markets.

Barratt points out that this is majorly due to the number of intermediaries, which a business opts to employ in its distribution process and the choice of a distribution channel that efficiently meets the demands [...]

The main objective of the paper is to ascertain the gap in the marketing strategy and principles adopted by Rolex with that of the theoretical marketing framework presented by McDonald and using anatomy of world [...]

According to Ferrell, one of the most powerful tools that a firm has in the market is the ability to reach out for the customers with the desired message in the best way possible.

The organization's strategy will thus be tailored in such a way so as to offer the needed services to the mass market. This will enhance the ability of the organization to extend its operations to [...]

An increase in the profit margins for the new version will allow the company to reduce the pricing of the car, reduce its debts, and even scale up its operations as part of its corporate [...]

The liberalization of the car industry in the UK is likely to affect the performance of the Morgan life car two because the product is likely to experience a lot of competition from existing in [...]

The marketing plan illustrates the various marketing mix strategies adopted by the firm in an effort to ensure that the products successfully penetrate the market.

To ensure success in the retail business, retailers should acknowledge the fact that it is the customers and not the demand that lies at the center of a retail business.

The art of marketing starts when a product is produced, and stops when the product is transferred to the open market.

The use of advertising in the promotion of the marketability of this product is a strategy that Procter & Gamble has effectively developed across Australia and the rest of the international market.

At the end of a product cycle, a company needs to get the products to the target customer. The company can negotiate to be given a chance to supply the club with sporting attire during [...]

Advertising is a major component of doing business and hence every business should have good marketing strategies to ensure that their products are well known and recognized in the market.

The objective of the company will mention the targets to be achieved by the end of financial year 2010 June. A statement of sales objective of the company is: by the end of the financial [...]

The findings of this discussion equally discuss the establishment of the Tesla brand in the Chinese market, its development over the years, and the current market situation.

Saputo Inc.is a company that produces dairy products in Canada and is one of the largest in the local market. The second aspect is administrative, and it is important to consider how the company will [...]

This belief in the correctness of the chosen path is comparable to the Christian faith and shows that the Apple team was sincerely convinced of the correctness and goodness of the organization's marketing policy.

The cost of providing one visit to the Women's Health Clinic for a certain service serves as the basis for the new pricing approach.

For Vice to tackle this challenge, it has to ensure that it adapts to the changing needs of the consumers to avoid them migrating to other digital platforms.

Tesla has had to confront some issues with the quality of its batteries in the Chinese market. To take care of quality problems, Tesla ought to give precedence to safety and quality in its vehicles [...]

The objective of the present study is to investigate the relationship between Red Bull's sales promotion and sales volume. The study's findings reveal a significant positive correlation between sales promotion activities and the volume of [...]

In Singapore, nodding the head is a prevalent method of nonverbal communication; nonetheless, body language is modest, with movements constrained and uncommon.

This paper outlines major players in the coffee industry in China and the US, their market share, and advantages to predict whether Illycaffe can implement its ambitions. In China, the major players in the coffee [...]

It makes BMW's sales ratings even higher, along with the quality of the goods and the productive capacity of the organization. Moreover, the average income of the population of China also contributes to the popularity [...]