Marketing Essay Examples and Topics. Page 20

The first Apple Store in the Middle East stands out from the rest of Apple Stores by its Unique Design: The design was developed by Foster + Partners The store's design is dominated by green [...]

In the UAE market, Sony Watch is a product that will specifically appeal to new group of consumers who are considered to be living with diabetes.

This aspect was meant to prevent the wrong societal perceptions that Bernays was promoting Venida products in the market, but showing the public the importance of the hairnets.

Among them, one can distinguish the use of a global theme or a slogan that can appeal to the customers that may come from various countries or cultures.

From the very beginning of the analysis, it should be said that the UAE seems to be one of the best possible choices for the promotion of a new service, especially connected with digital devices.

With the growth of the world population and the integration of Asian nations in the global economy, the demand for transportation, aviation, and logistics continues to grow rigorously.

The table below summarises the results of a study on the prices of different commodities Table 2: Comparison of the prices of foodstuffs in Napoli Pizzeria and The Olive Pizzeria Bistro.

Since leisure and adventure travel services are less demanding, comprise lots of relaxation, and are mind refreshing, the boomers are likely to invest most of their time and resources on them.

The inspiration behind the development of the university idea for the establishment of the Learner's Hope University came following the increasing market for engineers, scientists, and technologists in the UAE labor market given the demand [...]

First, the leaders of the bank identified the changes that occurred in bank sector after the global economic crisis and developed a strategy to respond to these changes.

Besides, it is possible to state the fact that the company counts on the long-term character of the project and depends on the increase of the level of popularity of its products.

The development of the components used in manufacturing LED technologies is likely to lead to the reduction of costs, which is also beneficial for the future of the product.

The SMB will meet the need of people living in and around Abu Dhabi. Therefore, SMB will be a business made to meet this need by providing an online channel where clients will order and [...]

The dimension 'product' is important but when it comes to innovations, it is beneficial to focus on the other two dimensions as the potential consumer is unaware of the advantages of the product offered.

The introduction of kennels for transportation pets is based on the SWOT and PEST analyses, the evaluation of the company's history and missions, and the identification of other factors that can help to improve the [...]

The reason is that all the items appear to have the same qualities to the consumer. The pressure to weaken the prices of the items is aimed at reducing the level of competition in the [...]

This results in a threat to the business due to lower product patronage from consumers that prefer the convenience of having to go to a super market and finding everything that they need there.

According to Svensk Squash, squash is a popular sport in big cities in Sweden, but little is known about it in the local areas of the country.

The company's first plan is to enter into the market and compete wisely with the competitors that are already in existence and if possible to phase them out of the market.

The questions in the questionnaire focus on the attributes of the product that influence 'product liking'. Thus, the questions are relevant to the measurements of the research.

Reflecting on internal and external influences, it is important to establish the actual relationship between electronic word of mouth and consumer purchasing behavior among the Saudi Arabians.

In order for the travel agency to survive in the current age of digital marketing and online purchases, it would be necessary for the company to develop an online presence that would attract customers to [...]

It involves determining the purpose of the study, the information that is required and how such information will be used in the decision-making process.

The article gives a summary of the Smartphone market controlled by Samsung and the ensuing advertising expenditure from mobile marketing and advertisements because of the strategy employed by Samsung.

The firm will acquire state of the art furniture to encourage customers to spend more time in the establishment. This approach will be used to improve the value proposition of services the firm offers in [...]

This paper helps understand the benefits of identifying with the bottom of the pyramid for developmental purposes and profit making. Marketing to the bottom of the pyramid means identifying with the poor and vulnerable people [...]

However, the preference on when and how to carry out a market research is subject to such factors as the consequence of the envisioned research, type and nature of information sought, the research timing, accessibility [...]

It is possible to note that the major idea of the article is to make entrepreneurs understand that they should use appropriate marketing strategies instead of trying to adopt other businesses' approaches and methods.

This article is a presentation on factors that usually influence a researcher's choice of statistical analysis method to apply in analyzing a set of data.

The apartments will be positioned as affordable, high-quality residential properties to attract the middle class and the affluent in various markets. The luxury apartments will be produced for the middle class in the UAE and [...]

In the article "Re-thinking and Re-tooling the Social Marketing Mix", Ross contends that the traditional four Ps marketing mix model has failed to deliver the intended outcomes in social marketing, hence the need for the [...]

In the case of the Lost Socks product, stiff market competition in the production and marketing of sweat pants is expected to be a major barrier to entry.

The company has developed some of the unique coffee machines in the world. However, changes in technologies have necessitated the company to develop a new coffee machine for the contemporary home and office.

It is also easy to reach a larger target market internationally since the internet is not limited to distance as compared to other forms of marketing that are limited to the individual customer's preferences.

Understanding the underlying subject and the tone of the discussions will help the company adjust to the needs of customers and come up with their best voices in social media.

The online marketing sector is changing rapidly due to the current trends in technology. The online marketing industry will change in the coming years.

Development of a marketing campaign could be one of the most hectic tasks since a marketer always assesses the campaign from the company and the consumers' perspectives. This refers to the reactions of consumers to [...]

According to Abou-Moghli and Abdallah, product feasibility is one of the essential business marketing elements in the market analysis process, which is deemed as a scientific tool of obtaining relevant information pertinent to the provision [...]

It examines the effect of provision of after sales services on the purchase of electronic products. Provision of after sales services on the purchase of electronic products is crucial to both customers and companies.

One of the reasons behind this is connected to the aging fleet of Alitalia combined with the increase in the amount of low cost airlines that are currently in Europe and are in effect eroding [...]

Ethical interrogatives in the marketing of branded products for children and youths emanate from the argument that they experience challenges while assessing the information provided to them as the foundation of making safe decisions. It [...]

It helps in evaluating the effectiveness of a marketing campaign and indicates whether an organisation has achieved the desired goals through its marketing plan.

Viral marketing is a technique in which a company attempts to increase the popularity of its service or product among a group of people through buzz creation and word of mouth transmission in the targeted [...]

Today the word-of-mouth is considered one of the most powerful forms of marketing communication. Before concluding the paper, viewpoints on the application of word of mouth in marketing have also been incorporated in the report.

It is one of the five top devices on the mobile market, which underlines that it is in great demand with the population."On August 1, 2010, Telecommunication Regulatory Authority of The United Arab Emirates officially [...]

Microsoft Maren is a tool that can bring value to the Internet users of Saudi Arabia, for it can open up a number of opportunities for the country to enter the world market.

Similarly, the plan offers insight into how the business will reach out to its targeted clients and address the risk associated with the business. We plan to deliver food services through wagons to individual and [...]

Inspiration for the project arises from of 1Million Women being and organization and a movement that is already causing change in climate change matters, an area that many people do not know and would like [...]

Cadbury has access to all the necessary tools and instruments that can be used to ensure that the process is successful, and business is profitable. It is necessary to mention that all of the standard [...]

This segment forms the majority of potential customers for eyeglasses in the UAE. The old-aged segment consists of people who are old and need eyeglasses to enhance their vision.

Kia Motors has identified potential market opportunity in the motor vehicle industry due to the growing demand for vehicles and it has become the fourth largest automobile company in the world.

This gives leeway in the establishment of the kind or nature of products and the form in which they are acceptable to the buyers.

In the proposed drive-through cafe, the idea that comes across is that the establishment will be interested in offering the best products and services using a blend of innovative concepts with old-fashioned ideas.

Different companies specialize in the manufacture and provision of different products to their customers. The bicycle store may also provide delivery services as products to its customers.

In the "Tale of Two Cities", it can be argued that globalisation and subsequent entry of Western multinationals into Southeast Asia have benefited the local communities by enhancing the economic growth, reinforcing the growth of [...]

Day and Christine Moorman, is a complex process because it explores the unknown and involves trial-and-error processes and risks. The case of a leading firm in hydraulic elevator systems shows how innovation is elusive even [...]

The purchase of Helene Curtis and America's Best Foods in the 2000s gave Unilever a strong presence in the U.S. The company has over 30 brands in the UAE market.

As a result, CMAB was faced with a tricky situation because they had to ensure that they increase the consumption of their products by the people of California.

The two main similarities between internet advertisements and other advertisements are in the intent and the delivery of advertisements. The intent of any advert is to get the attention of the consumer.

The organization is one of the most predominant and boasts of a 3. This company has managed to stay at the top regardless of the level of fragmentation in the global market.

Integrated Marketing Communication is a concept that describes the unity of all constituents of the particular project. The task of the manager is to analyze the market of a particular niche.

The automobile industry is one of the most competitive industries across the world and therefore companies have to come up with designs that meet the needs and expectations of potential customers. Toyota Prius is a [...]

Scholars argue that marketing planning should be based on the analysis of the internal and external environment. Moreover, one can refer to such techniques as PESTAL and STEP Analysis; these are the tools that are [...]

As a new appointee to this seat, she is charged with the responsibility of ensuring that the hospital's image is raised in the eyes of the numerous publics served.

Also, the distribution channel is organized by manufacturers, and the trading belief is modeled by a distinctive culture, and laws that protect the foundation of the system-the smaller retailers.

S&S Recycling is a company that collects recycled material and offers it to the companies that produce their goods from recycled resources.

The current marketing strategy of differentiating the business from current bridal salons by offering unique customized products and services to customers has seen a decline in the number of customers, despite the improvement in services.

There is the challenge of obtaining useful information from the social media because of the large size of data and the lack of a standardized form of input.

Some of the activities that STA Travel Company does online with the concept of marketing mix to attract its market segment include effective use of the 7Ps that the mix provides.

Therefore, the purpose of the marketing plan will be to introduce the Stylenanda products into the US market as a top fashion apparel brand for any typical American woman.

The first step in developing a campaign strategy for Maotai Spirit will be brand positioning in the target market. The slogan used in the new market may need a change.

In order to achieve success in the United States, the marketing unit of this firm will need to develop effective strategies that will allow it to penetrate the new market.

This is one of the messages that one should convey to the potential consumers. This is the main objective that should be attained.

Moreover, they will learn ways through which data mining can be beneficial, and the marketing programs that can be formulated from the data.

The spirit has a long history in China and is associated with the activities of the Red Army in 1935 and the Long March.

It is assumed that the name of the brand will appeal to the target audience and impact on their feelings towards the development of the UAE workforce.

Secondly, motorsport is one of the leading sports in the world, and the Fly Emirates is a global partner of the leading motorsport, viz.the Formula 1.

The study selected the United Kingdom, which has a target market that comprise of the youth, the middle-aged adults, and the old adults.

This approach will ensure the company uses the best pricing strategy for its jam. My company will also create the best advertisements to inform more citizens about this quality product.

This writer worked in the marketing department of the Nilufer Company in Turkey. What are the main external factors affecting the marketing of glass in Turkey?

It is therefore important for those intending to engage in International business to understand the Incoterms of the buyer's country to avoid disappointments and misinterpretation of the rules.

It leads to the identification of needed markets, and the structuring of precise marketing strategies and objectives for each commodity that an organization intends to present to customers.

A number of managements in companies practice the aspect of imposing fear to their subordinates, hoping that they will respond and deliver as expected.

Self service; most stores check-in kiosks in metro stations and airports, check out hotel services have moved to a self-service type of business.

In this case, the market conditions will allow the firm to choose product attributes that counter the products of their competitors.

The role of a positioning strategy is to prepare the mind of a consumer. Since this is not an essential product, a number of factors influence a customer's decision to buy insurance from a particular [...]

The charges of the product will vary according to the size of the bottle as from $1. From the research, thirstier drinking water will rapidly established itself in the major Australian towns as well as [...]

The restaurant promised to solve the problem within the shortest period of time, but I was too hungry to wait for a new order, therefore, I agreed to eat what I was brought.

To improve the quality of the products, the company must improve the quality of the workforce used in the production process.

Furthermore, it will identify the target market for the product and the kind of positioning that will be applicable for the product.

Though there numerous advantages of using franchising concept in the business, the potential franchisors should be aware of the existing risk of buying a franchise fraud and put much effort in investigating the ways to [...]

Customer and product requirements: engineers have to identify the quality of products considering the needs of customers, not their own ideas.

The findings indicate that the Islamic marketing system is very complex besides having the ability to improve the product visibility among the players, since it is designed to internalize the Islamic beliefs.

These complexities or issues are some of the factors that influence the failure of global trade activities, and are therefore among the many things that companies ought to consider before venturing into global marketing.

The ad will involve a young man and his girlfriend travelling in a plane. Then the young man will remember his Red Bull can and fish it out of his bag.

The business will be gradually developed into a chain of stores on the territory of the Chinese Mainland and Hong Kong.

The article "Marketing Public Sector Services: Concepts and Characteristics" explains how different Public Sector Organizations in the west turned to marketing professionals in order to emerge successful.

Through a comparison of price, delivery time and amount of effort needed in order to purchase a mass produced product or a customized product, it is anticipated that this paper will be able to showcase [...]

The managers of a company need the information to foretell the deviations in the matter of product demand of the customers and the subsequent sales boom.

The hotel industry in Las Vegas needs to employ social media in communication to relay the intended message to its potential consumers concerning the products offered by various hotels in the region.

Nike promotes a large variety of women's running shoes both in its website and in other social media sites. The company incorporates a number of attractive products in its social media marketing sites when promoting [...]

The main strength of this mix is that it offers the firm a wide range of options to reach out to its clients. The strategy tries to ensure that both online and brick-and-moter customers can [...]

However, the experts in the field of marketing state that the modern society becomes extremely consumerist, and the discussion of the issue of privacy also changes because of shifts in the consumers' views.

Purpose or overview The purpose of this research paper is to establish the benefits of the internet business platform of the Uber and Airbnb, alongside their competitors such as Lyft, SideCab, HouseTrip, and Travelmob, to [...]

The executive board consists of the Chief Executive Officer, the Vice President, the Chief Operating Officer, the Director of Quality Improvement and Compliance, and the Chief Financial Officer.

The lack of concern for the quality of the product gives a lot of reasons for concern; for the company to regain its position within the global market, an introduction of a new brand of [...]

The performance has been very promising in the European and the Asian markets, especially for the high market segment. The brands mainly target the high-end market segment in the Asian and European market.

In addition to that, the company should promote the opening of franchise shops because this strategy can increase the number of sales outlets.

Moreover, the PR campaigns of this business lay stress on the on the responsible behavior of the company. For instance, the management highlights the effort of the company to preserve the environment.

The main purpose of a positioning strategy is to create an effective brand that can easily differentiate a product from other competitors in the market. Innovation is part and parcel of the positioning strategy for [...]

The product will also support the needs of different customers. This approach will encourage more customers to purchase the new product.

The second difference between B2B and B2C is the relationship between the buyers and the sellers. For example, I would use the television in marketing Coca-Cola with the image and slogan I would use on [...]

The company will be able attract customers from the young adults' market segment and achieve the goal of increasing the number of cars sold at a discount in the UK market.

The concept of "Global Islamic Marketing" emerged as a separate discipline, which was based on the teachings and guidelines of Islam. Global Islamic marketing refers to a separate discipline, which is based on the teachings [...]

This discussion examines the pricing of luxury goods in the UAE and explains the nature of their market value. The prices of luxury goods like clothes, shoes, perfumes, cosmetics, and bags in the UAE are [...]

The model includes such stages as a search for the product, experiencing the use of the product and evaluation of the "service performance".

Product Development: Information gathered from the market research will be used in research and development to find out additional features that need to be added to the product to make it more appropriate for the [...]

This strategy is meant to ensure constant availability of products to the potential customers or clients by increasing the means through which products are availed to customers.

The team directed all its efforts in ensuring that the objectives and the overall goal of the project are attainable for the success of the project.

The level of politeness in someone is known through the use of certain words and the tones, which provide a strong suggestion that it is extremely valuable to maintain levels of respect when talking to [...]