Family and Consumer Science Paper Examples

How Do Brand Names Affect Customer Decision Making Process in Selecting Fast Food Restaurants in London?

Introduction In highly competitive industries such as the fast food or quick service restaurant (QSR) industry, a strong brand name typically marks the difference between success and failure. A strong, recognizable brand allows a QSR firm to best its competitors simply because customers have an expectation of the brand that translates into a form of […]

Consumer and Decision Making Behavior: Contrast and Similarities Between the Two Companies

Qantas and virgin Australia share many similarities since they are in the same industry. Both companies make sure that services offered to their customers are paramount hence making them acquire individual market share. This is done by these companies making sure that their airlines have records of safety. Consumers prefer travelling with airlines with a […]

Purchase and Product Involvement when Buying

Introduction Consumer involvement refers to that “state of mind that motivates a consumer to identify with a product or service offerings, their consumption patterns and consumption behavior”. Involvement enables consumers to develop the urge to search for or think about the available product categories before selecting a preferred brand and purchasing a product. Involvement reflects […]

Internal, External and Situational Influences on Consumer Behaviour

The products that will be focused on this assessment will be meat products including poultry, new and/or used passenger cars, property (housing units) and dairy products. These four product purchases will be assessed for internal, external and situational influences to determine the type of consumer behaviour that accompanies the consumer’s decision process when purchasing any […]

Key Determinants of Customer Segmentation

Introduction This paper analyses different customer segmentation concepts and its implications to organizations. Key determinants of customer segmentation are identified; consideration of high customer segmentation and its impacts are also discussed. Lastly, consideration of the high and low customer segmentation approaches and its implications to the organization’s market mix are discussed with relevant examples. Customer […]

Consumers Perceptions on Service Quality in the Airline Industry

Introduction A business is actually run by the customers that it serves. It is essential that the customer’s expectations are fulfilled and the perception of the customer is continuously monitored in order to improve the service or product quality of any organization. This study is also focusing on the same theme to evaluate and absorb […]

Consumer Behavior: Investigating Cultural Sensitivity

Consumer behavior is determined by various factors that influence the response of goods and services in the market place. One of those factors is the cultural factors or influence, where beliefs, values and perceptions of different communities determine consumer behavior. With globalization, the world has become a global village and as such, international marketing has […]

Understanding Consumer Behaviour in Asian Mobile Phone Market

Executive Summary Consumer behaviour attempts to understand the buyer’s decision making process, both individually and in group. Behaviour of the consumer is biased or subjective. Their decision-making process is influenced by numerous factors. Personal influencing factors are categorized into two: internal factors and external factors. This study explores the significance of consumer behaviour in developing […]

Unruly Customers and Turnover in Service Industry

Introduction The ‘customer is always right’ is a slogan popularized by the management to encourage staff to take customer complaints seriously. This view assumes that customers are always “rational and functional” in their encounters with employees (Reynolds & Harris, 2003, p. 145). While honest customer feedback is vital in improving business services or products and […]

Consumers’ Motivation and Satisfaction of Luxury Hotel in China

Introduction The hotel industry serves a significant role in fulfilling people’s luxury-related needs. According to Husic and Cicic (2009), luxury can be defined as a condition of immense consolation or stylishness, which involves massive expenditures. In the hotel industry, such luxury relates to superior services and packages, which are majorly affordable by the wealthy class […]

Disobedient Customers and Employee Turnover Intentions

Introduction “The customer is always right” is a slogan popularized by the management to encourage their staff to take customer complaints seriously (Zikmund & Babin, 2006). The underlying assumption is that customers are always “rational and functional” in their encounters with employees (Harris & Reynolds, 2003). While honest customer feedback is vital in improving business […]

Unruly Customers and Employee Turnover Intention

Introduction To promote service quality and customer satisfaction, most firms use the slogan ‘the customer is always right’. The underlying assumption is that customers are always “rational and functional” in their encounters with employees (Reynolds & Harris, 2003, p. 145). As such, managers instruct the retail staff to address customer complaints, including any product/service changes […]

Consumers’ Motivation and Satisfaction of 5-Star Hotel in China

Introduction In the course of the last couple of decades, rising levels of consumers in China have become weary of going to chain hotels known for accommodating a huge number of customers (Erkutlu & Chafra 2006). 5-star hotels are the superior luxury hotels that realize intimate and high anticipations for global guest services and intensive […]

Effects of Technology on Culture

Introduction Background of the Study The world has incurred critical, extensive, and rapid development as far as technology is concerned. On daily basis, new gadgets are discovered by the technological specialists to ease, support and complement human life (Egger 2010, 291). Importantly, the history of technological obtained significant meaning during the 1980s when Apple computers […]

Stella McCartney Digital Media Evaluation

Introduction Background to the study The global luxury industry has undergone remarkable evolution over the past five years despite the turbulent global economic environment. Some of the markets that have witnessed strong performance include the Latin America, Europe, China, and the United States. A report released by Bain & Company in 2012 projected that the […]

Areas of Potential Improvement that Would Enable More Trust Drivers to be Realized

Introduction In the contemporary society majority of consumers usually turn to internet for various shopping needs. Such process is referred to as online shopping. This concept contributes towards opening of e-business opportunities within international market, enabling consumers to access and purchase wide range of goods and services from any location. The process is made possible […]

Buying Decisions of Consumers

Since the introduction of the first Blackberry Smartphone in 2002, the Smartphone market has tremendously grown from a backdrop of information explosion. Park (2011) claims that the number of people who use Smartphones have tremendously grown to about one in every three adults. This increased the demand for Smartphones heralded the expansion of the Smartphone […]

Australia’s National Tobacco Campaign Tobacco Control

Executive Summary The government of Australia has embarked on Massive campaigns against tobacco consumption. It undertakes these functions through a number of government controlled organisations and civil society. The aim of the government is to influence and facilitate the change of behaviour in its citizens to one that condemn taking of tobacco products. Changing people’s […]

Customer Needs Versus Availability of Resources

Business organizations operate with the aim of making profits. This is achieved if the organization provides goods/services of superior quality to its customers. This is because quality goods/services help to widen the client base of organizations. Quality can only be achieved if the needs of customers are effectively studied and incorporated into the products/services offered […]

Influencing Consumer Behavior

Introduction Recession is a period when most firms are faced with the worst trading environment and generally, firms become victims of making critical and hard decisions in order to remain relevant in the market. According to Jose Chao Bacardi, vice president of the American Bacardi Global Travel Retail Division, recession presents an organization with opportunity […]

Importance of Consumer Research in Business

Introduction Consumer research is an aspect of market research that focuses on the consumers’ inclinations, motivations, and purchasing behaviors through various methods (Czitrom and Spagon 17). Effective consumer research requires data collection through various methods, such as, sample observation, online surveys, direct interviews, phone interactions, and secondary data (for instance, demographic statistics). The importance of […]

Consumer Decision-Making Process on Buying Organic Foods

Introduction Shopping is an important aspect to all people and the economy. While purchasing is a normal behavior, challenges emerge when people overindulge in it without paying attention to its consequences. On April 1900, Paris held a world trade fair, which brought people from different consumer markets together to celebrate past technological achievements with the […]

Consumer Decision Making-Process for Hybrid Car

Hybrid cars are increasingly becoming popular in the United States and many other European nations. In this project, the researcher was interested in investigating the consumer decision-making process when planning to buy hybrid cars. The researcher was interested in specific factors that make them buy this product, and the decision making process. To get this […]

Consumer Perception About Alteration in Marketing Mix: Franchise Business in Saudi Arabia

There is no use denying the fact that nowadays the world and society evolves rapidly. That is why, the main approaches towards the economy and marketing also change, obtaining new features. Aftermath of the world financial crisis influence the traditional approach to the sphere of marketing greatly and nowadays new and alternative ways to develop […]

WeChat Users’ Motivation, Satisfaction and Loyalty

Introduction The introduction of the internet has greatly changed many aspects of people’s life, including the way individuals communicate and interact nowadays (Nimrod 2015). Such change has been instigated by the availability of numerous social media platforms through which people can communicate easily with one another, such as the Instant Messaging (Pun 2015). Instant messaging […]

The Decision-Making Process and Its Models

Abstract Consumer behavior is a subject of interest in the global marketplace, including the hospitality industry. The consumer decision-making process has been studied for many years and several models developed to try and explain how the consumers arrive at their purchase decisions (Barsky and Labagh, 1992). The marketers are required to understand their consumers and […]

Apple Inc.: Customer service

Customer service is referred to as the overall activity in identifying customer needs and satisfying customers in terms of such needs (“Operations Theory” par. 1). It plays an important role in the profitability of a business. The quality of products and services is directly related to the satisfaction level of customers. When customers are satisfied […]

Consumer Behaviour Gap Inc

Introduction Consumer behavior refers to “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”. Consumer behavior studies attempt to investigate the shopping patterns in terms of when, why, how, as well as, where individuals purchase or do not purchase a product. The importance of understanding consumer […]

Customer satisfaction and service delivery from X-restaurant

Introduction The business environment today has become highly competitive. Any business willing to sustain itself through tight competition and impressive profitability, in the long run, has to devote its efforts in attracting new customers as well as retaining existing ones (Hallowell, 1996, p. 27). Latest empirical research has demonstrated that the only way businesses can […]

Consumer Buying Behavior in car industries

Consumer behavior Consumer behavior is the critical analysis of how, when, where and why people purchase or not purchase a particular commodity. It brings together the elements of economic, individualism, social status and sociology (Placeholder 5) (Holbrook, 1999). The main aim of consumer behavior is trying to comprehend the purchaser’s decision-making process made by a […]

Consumer Decision-Making Models: Analysis & Critique

Introduction The present paper attempts to critically analyse two CDP models, namely the Theory of Buyer Behaviour and the Consumer Decision Model, with a view to determine the extent to which they are vague and/or all-encompassing when applied to the postmodern hospitality industry. The fields of consumer behaviour in general, and consumer decision-making process in […]

A research investigation on purchasing intentions and customers loyalty towards Michelin in China

Abstract When customers in a business firm are loyal, they make the organization to attain uninterrupted flow of income and relatively lower costs of production due to favorable economies of scale. The improved income is usually as a result of increase in production whereas the cost of production is cut down due to the decrease […]

Consumer behaviour

Abstract This paper critically focuses on Consumer Decision-making Process models of purchase and post-purchase in relation to the hospitality industry. The paper shall determine the extent these models are vague and all-encompassing, especially when applying to postmodern hospitality industry with the fragmented nature of consumer behaviour, and emerging trends in the global provision of products […]

Consumer Behaviour: Paper-less society through reduction of Yellow Pages and increasing online books

How we can reduce the yellow pages The use of internet Yellow pages reduces the use of printed yellow pages. In fact, with proper employee training, the business owners are assured of approximately 300% ROI for $12,000 modest investment (Amanda 2008). Switching to online yellow pages is a move that promotes a paperless society that […]

Consumers’ Buyer Behaviour and Motivations towards Product Packaging

Introduction Background Consumers respond to packaging with a whole set of prejudices, reactions and individual preferences that help make some products winners and some brand managers choose early retirement. Packages allow manufacturers to talk. If advertising is the first word, then the package is the last one. The point of packaging design is to close […]

Consumer empowerment: How influential is user generated content towards consumers purchase intentions of beauty products?

The ability to motivate consumers throughout their buying experience demands up to date user-generated content which may be enhanced through recommendations obtained from online opinion experts and regular feedbacks from customers. As such, it is prudent for company managers to play active roles in designing beauty products, advertising and brand promotion in addition to retailing […]

Consumer Behavior – Nike

Consumer responses towards the product are based on distinguish feature and reliability factor. There are several immunity may occur during the selection of Nike sports shoes due to the demographic characteristic of a consumer. Consumer behavior is rational in front of Nike product selection. The basal concept leads towards the customer retention via offering the […]

Customer Centric Organizations and Product Centric Organizations

Introduction and Definition of Customer Centric In the modern-day era, the way business is conducted changing with most organizations realizing that the key to success lies with the number one priority of the organization who is the customer. Organizations are (Davis 2004, pp. 14) becoming aware that consumers may not enjoy products that are designed […]

How Customer Relationship Management Affects an Organization

Abstract It is extremely important for any organization to treat their consumers well and satisfactorily since it is them who decide whether the business will succeed or fail (Windham, 2001, p.14). Consumers are complicated individuals and are all led by a different set of motives that later define a pattern of their consumer behavior. Commercial […]

The Role of the Fashion Buyer Considering Buying for Different Organisations and Categories

Introduction Dwelling upon the role of the fashion buyer considering buying for different organisations and categories, the role of buyer in the modern life should be understood. Modern economics is based on the marketing relations. All the products and services are bought and sold. The customer is placed on the first place as the competence […]

Understanding of Buyers’ Behavior

Executive Summary The main purpose of this report is to understand the consumer buying behavior. The findings that were noted are that a consumer has diverse requirements and wishes. The marketers should search for relationships between their products and lifestyle group, for example for a middle-aged she would prioritize her needs to cosmetic surgery this […]

Advanced Consumer Behaviour

Introduction To be successful, marketing managers must concentrate on understanding their consumers’ wants and needs in a clear and concise manner. Marketers must strive to understand their consumers’ behaviour when it comes to consumption of their services. This knowledge will enable marketers in the hospitality industry to develop sophisticated marketing programs when targeting specific markets. […]