Consumer Science Essay Examples and Topics

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300 samples

Ethical Issues of Targeting Uninformed Consumers

The rationale behind this statement is that uninformed consumers do not have psychological maturity, meaning that target marketing can force them to make unreasonable decisions and purchases.
  • Pages: 1
  • Words: 314

Traditional vs. Online Shopping

Traditional shopping involves shoppers physically entering a brick-and-mortar store or shopping mall to select items of their choice, pay for them in cash or by credit card, and either take delivery personally or have them [...]
  • Pages: 5
  • Words: 1302

Consumerism-Effects on Society and Environment

Some of these considerations that the consumers do not mind are their need for the product and the durability of the product. They also do not mind the effects of the manufacture and disposal of [...]
  • 5
  • Pages: 9
  • Words: 2558

Social Media Effects on Consumer Behaviour

The paper features sections about the aspects of consumer behavior, the relationships between customers' trust and the growth of social media, the effects of electronic word-of-mouth, and the significance of brand awareness.
  • Pages: 7
  • Words: 2010

Purchase and Product Involvement when Buying

Purchase involvement refers to the "level of concern for or interest in the purchase process, once the purchase process has been triggered by the need to consider a particular purchase".
  • Pages: 9
  • Words: 2539

Nike Consumer Behavior Analysis

An observer can measure the responses of the customer and find the actual information in regard of selection preferences that are based on the brand attachment.
  • 1
  • Pages: 2
  • Words: 525

The Value of a Customer Complaint

However, a complaint is one of the ways for the customer to inform the business on how to continue developing. Complaints are an efficient and effective way to inform the business that it has a [...]
  • Pages: 2
  • Words: 645

Needs and Wants

Needs are wants that the population already has but is not prepared to pay for it. The distinction between true needs and false needs is the the difference between needs and wants.
  • Pages: 2
  • Words: 564

Pricing and Product Mix Decisions

The make option gives the management more direct control over the work, but the buy option may have benefits in that the external organization has expertise and special skills in the work making it cheaper.
  • Pages: 3
  • Words: 635

Consumer Decision-Making Models: Analysis & Critique

Objectives The study sets out to achieve the following objectives: To critically analyze available literature on consumer behavior and CDP models as they relate to the hospitality industry; To identify, analyze and critique the Theory [...]
  • Pages: 16
  • Words: 4389

Theories of consumer behaviour

Companies have strategies that are established to promote the marketing process and to improve the performance and competitiveness of a company in the market.
  • Pages: 13
  • Words: 3129

Challenges Facing the Cruise Industry

This belief may greatly hinder the growth of the industry and needs to be addressed by all the industry players especially the cruise operators.
  • Pages: 2
  • Words: 611

Stella McCartney Digital Media Evaluation

Purpose The purpose of this report is to appraise the future of digital with regard to luxury consumer experience. These social media platforms will provide the firm with an opportunity to create sufficient awareness of [...]
  • Pages: 11
  • Words: 2328

Hospitality Industry: Consumer Decision-Making Process

The objectives of this study include the following: To indentify the CDP models that best explain the consumer decision-making process in the hospitality industry To critique the consumer decision-making process in the context of consumption [...]
  • Pages: 14
  • Words: 3690

The Supply and Demand for Energy Foods and Beverages

One should pay attention to the following issues: 1) the growing demand for energy foods and drinks; 2) willingness of people to pay attention to the health effects of such products; 3) the increasing number [...]
  • Pages: 3
  • Words: 831

Impacts of Culture on Consumer Behaviour

In addition, the impacts of the environment on the conduct of these consumers are made evident. For example, in the field of marketing, the phrase refers to acts and patterns of purchasing and buying.
  • Pages: 20
  • Words: 5278

Customer Service Situations

The price on the marking label was not the same as the price in the check. Describe a customer service situation where the customer won at the expense of the service provider.
  • Pages: 2
  • Words: 628

The Impact of COVID-19 on Consumer Behavior

Due to the abrupt change of conditions and rules in all fields of human activity, the global business has appeared to be unready for the current requirements and challenges of the complicated time.
  • Pages: 8
  • Words: 2305

Price Influence on Energy Drink Consumption Behavior

The goal of the report is to explore the consumption behavior of customers in response to price changes. The understanding of the consumption behavior of customers plays a central role in the marketing of products.
  • Pages: 5
  • Words: 1421

Consumer Behaviour Gap Inc

The spatial features or aspects of the store include its location, the display of handbags in the store and the level of crowding within the store.
  • Pages: 9
  • Words: 2386

Substitute Goods

The quantity of a product supplied in the market is directly proportional to the prices of the product in the market.
  • Pages: 4
  • Words: 1094

Consumer Behavior

Consumer preference describes the bundle of goods and services that a consumer prefers to purchase in the market. Utility refers to the ability of a product to satisfy the wants of the consumer.
  • Pages: 6
  • Words: 1617

Consumerism and the American Culture

This includes the way that the space is organized in order to facilitate the shopping experience and the study of how to display products in such a way as to encourage shoppers to purchase them.
  • Pages: 12
  • Words: 3207

1950’s Consumerism and Car Culture

During this car consumerism period, the power of owning a car mostly was viewed as a certain social class privilege and also to some was a demand.
  • Pages: 2
  • Words: 556

Apple Inc.: Customer Service

The continuous innovation of the company has led to its capture of the music industry with the creation of iTunes and the Apple Store.
  • Pages: 8
  • Words: 2257

Challenges Facing the Resort Industry

Many of the services offered in resorts like serving food, tour guiding, massage and other relaxation services cannot be automated and therefore resorts will continue to face challenges of high labor costs.
  • 5
  • Pages: 2
  • Words: 582

The Age of Hyperspecialization

The discussion presented by the scholars is based on the model of comparative advantage that originates from the ideas of Adam Smith.
  • Pages: 2
  • Words: 552

Consumer Behaviour: Car Purchasing among Students

Final year students are the majority car buyers The government and the media have influenced students to purchase cars The changes in the education system are some of the factors influencing car buying among students.
  • Pages: 27
  • Words: 7334

Zara: Typical Customer Profile

This probably enabled her to secure a mortgage to build the posh home she is staying in. She is also a believer in a certain faith and that is why she attends a service at [...]
  • Pages: 3
  • Words: 828

Purchase and sales management

The nature of the purchase and sales management within market is well evaluated through the use of value stream mapping. Value stream mapping helps in assessing the effectiveness of the various steps within the management [...]
  • Pages: 6
  • Words: 1622

Consumerism and Happiness

To the surprise of Luedicke and Giesler, "The more goods produced and consumed in the society the higher the growth rate of the economy".
  • Pages: 8
  • Words: 2167

Alternative Procedures for Return Confirmations

The auditor reviews the evidence of receipt of money after the date of confirmation, notification of transfers, as well as the data recorded in the register of cash receipts or even the following loans reflected [...]
  • Pages: 1
  • Words: 290

The Consumer Debt Crisis in America

It is structured in the way that the average American is forced to use credit cards and borrow. The practice of giving loans to students and their parents has existed in the U.S.for a long [...]
  • Pages: 5
  • Words: 1406

Emotional Motivation in Customer Purchase Decisions

In the article, The new science of customer emotions by Scott Magids, Alan Zorfas, and Daniel Leemon, scientists reveal the importance of buyer emotions in the process of choosing a product and making a purchase, [...]
  • Pages: 6
  • Words: 1147

What Are Some of the Contradictions of Consumerism?

In economic, consumerism refers to the belief that the customers should dictate the economic structure of the society The entry of consumerism in the market in 1960's saw the shift and change in the shopping [...]
  • Pages: 7
  • Words: 1990

Social Media Users’ Consumer Behaviour

The examination of SM as a force of influence on consumer behavior, thus, can be approached from the perspective that communication and information sharing, both private and public, is a factor that determines people's purchasing [...]
  • Pages: 7
  • Words: 2003

Rational Behaviour in Consumer Economics

Therefore, even though rational behaviour would dictate that an employer use the services of a contractor for the supply of goods and services, the irrational decision to use employees is informed by the principle of [...]
  • Pages: 2
  • Words: 611

Income and Substitution Effects

The substitution effect on Adam's case will depend on his rationality for the reason that the reduced price means an increase in disposable income for chicken, and a constant income for vegetables.
  • Pages: 4
  • Words: 1126

Customer Satisfaction: Mobile Phones Usage in Dubai

As customer satisfaction determines the competitiveness of these companies, the study aims to evaluate the level of customer satisfaction in the usage of Samsung, Apple, and BlackBerry models of mobile phones in Dubai.
  • Pages: 6
  • Words: 1751

Consumer Buying Behavior – Muffin Consumption

Not only that, the study "Disparities in the Frequency Of Fruit and Vegetable Consumption by Socio-Demographic and Lifestyle Characteristics in Canada" which examined consumer trends in healthy eating revealed that as consumers age they tend [...]
  • Pages: 3
  • Words: 862

Consumer Tastes, Preferences, and Behaviour

A household which on the other hand has a higher preference for good as opposed to will consume amount of good which is the equivalent of the amount of good z that they ordinarily are [...]
  • Pages: 6
  • Words: 1639

Meal service quality evaluation at MacDonald’s

SERVQUAL is a representation of service quality as a gap between the client's expectation of service being offered and the client's perception of the received service, requiring that the respondents answer questions regarding their expectations [...]
  • Pages: 11
  • Words: 2404

Changes Factors Effects on Consumer Behaviour

Consumer behaviour is equally important to marketers because it determines the products, the price, the distribution, and the advertisements that are appropriate in a specific market segment.
  • Pages: 4
  • Words: 1093

Factors Affecting Consumer Behavior

Therefore, consumer behaviors depend on age and the suitability of certain goods and services to certain ages. The wants and needs of married people are more.
  • 5
  • Pages: 4
  • Words: 1113

Regal Marine Company Product Life Cycle

Their products' lifecycle are at times as short as three and a half years and this is due to the regular changes in the boat market meant to meet the different customer preferences in trends [...]
  • Pages: 3
  • Words: 837

Understanding Consumer Behavior

The evolved behavior is influencing the consumers to make choices aimed at reducing the length of the supply chains for better outcomes for the environment.
  • Pages: 1
  • Words: 307

Cruise Customers’ Impulsive Buying Behavior

An important element of the trait theories is the notion of personality and how it affects the individual's decision-making. The limitations of the traits theory are in the complexity of this approach, which makes it [...]
  • Pages: 7
  • Words: 1881

Consumer Preferences for Coffee

The type of coffee has proved to gain fewer results during a test run which led to the brands becoming the topic of the research.
  • Pages: 6
  • Words: 1550

Should You Less Consume To Be Happy

Having less consumption of goods and services has a positive impact on the environment as well as on people's life, increasing their sense of belonging to nature.
  • Pages: 6
  • Words: 1648

Ensuring Sustainable Production and Consumption Patterns

Furthermore, the justification for basing this analysis on the food sector stems from increased concerns among governments and consumers regarding the environmental impact of production and food safety issues owing to the impact of the [...]
  • Pages: 9
  • Words: 2490

Shopping Diary: Illustrating Consumer Behavior

Consumer behavior is explained in terms of the actions of the buyers as well as the different approaches someone may take to decide what to purchase and the decision-making process, which can be affected by [...]
  • Pages: 7
  • Words: 1916

Consumer Behavior and Hedonic Consumption

Setting up a relevant setting; Placing recorder and test questions and checking that all tapes are labeled; Checking the functionality of test recorder; Define the places of buying products in case the location is [...]
  • Pages: 8
  • Words: 1906

Consumer Behaviour and Psychological Motives

In this case, it is assumed that the satisfaction of the consumer is dependent on the performance of the product or the perceptions of the consumer in relation to the product, and the motivations that [...]
  • Pages: 6
  • Words: 1858

Utility Maximization and Consumer Behavior

One assumption in maximization of utility is that people have got the same tastes and preferences of commodities and therefore react similarily to change in prices.
  • Pages: 2
  • Words: 916

Microeconomics: Consumer Choice

Consumer choice is one of the most important aspects of microeconomics, which seeks to determine some of the factors that influence the buyers' decisions in the market.
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  • Pages: 6
  • Words: 1652

Customer Satisfaction Management

Even though time and effort are important factors in determining the improvements to be made in services and products, customers still remain to be the main determinants of the future success of the business.
  • Pages: 11
  • Words: 3170

Consumer Behaviour Change

In search for brands with the best quality, they change their buying behavior from buying products of other companies, as opposed to the ones they are used to buying.
  • Pages: 2
  • Words: 585

Consumer behaviour

The paper shall determine the extent these models are vague and all-encompassing, especially when applying to postmodern hospitality industry with the fragmented nature of consumer behaviour, and emerging trends in the global provision of products [...]
  • 4
  • Pages: 14
  • Words: 3895

Advanced Consumer Behaviour

The decision can be purchase at a certain chain or store, and in such instances, the place to where the product would be purchased is the key objective of the decision making process.
  • Pages: 16
  • Words: 4525

Ensuring Customer Satisfaction

To determine the quality of a product or service, it is quite important to determine the attitudes of the consumers towards that particular brand.
  • Pages: 14
  • Words: 3852

Consumer Behavior and Decision-Making

In their studies, they have tried to explain the factors that influence the decision making process of a consumer while he/she is trying to gain maximum satisfaction from the industry. This represents the end of [...]
  • Pages: 14
  • Words: 3892

The Problem of Customer Service in Companies

In fact, one of the founders noted how customer service greatly impact on the products that the company sells and highlighted the very important part of their policy which is allowing the customer to provide [...]
  • Pages: 4
  • Words: 838

Consumerism Through the History

Later, the rise in production led to the rise in the problem of consumption. Massive production of goods and services has cultivated the culture to consume.
  • Pages: 5
  • Words: 1394

The Consumer’s Decision-Making Process

Consumer behavior tries to give us a good insight on the influence of groups and the society on a given consumer. The most significant impact of digital revolution on consumer behavior can be seen in [...]
  • Pages: 5
  • Words: 1377

Consumer Behavior and Marketing Strategies

Therefore the success of firm in this industry will depend on the intensity of market research conducted so as to identify the most appropriate product to supply in the market.
  • Pages: 18
  • Words: 5004

Shop Till You Drop or Drop the Shopping

A side effect of launching innovative products can be the destruction of companies that have failed to adapt. The source is relevant because the author considers the impact of consumerism and its causes.
  • Pages: 1
  • Words: 238

Consumer Culture: Impact of Capitalism

The completed interview has revealed that most of the people who grew up in different parts of Canada from the 1950s witnessed a new form of consumer culture.
  • Pages: 5
  • Words: 1202

COVID-19 Pandemic’s Impact on Consumer Behavior

The convenience of making contactless purchases was the decisive factor in the choice. Changes in the market and the emergence of new formats of cooperation between companies have had a significant impact on consumer behavior [...]
  • Pages: 1
  • Words: 371

Consumer Purchasing Behavior in Saudi Arabia

To assess the evolutionary consumer behavioral pattern in Saudi Arabia. To determine the contribution of technological advancement on enterprise development in Saudi Arabia.
  • Pages: 6
  • Words: 1714

Attribute-Based Choices for Consumers

In marketing and business, attribute-based choices are based on the awareness of specific attributes and the ability to compare characteristics of different brands simultaneously.
  • Pages: 1
  • Words: 184

Consumer Behavior in Personal Experience

Consumer behavior refers to the study of organizations, groups, or individuals and all the activities linked with the buying, using, and disposing services and goods in a business enterprise.
  • Pages: 3
  • Words: 1039
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