Branding Essay Examples and Topics

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113 samples

Yves Saint Laurent Branding and Challenges

It is based on this that I have chosen Saint Laurent in Rodeo Drive, one of the most sought after high-end fashion retail destinations in the world, in order to examine the current popularity of [...]
  • Pages: 6
  • Words: 1719

Crest Toothpaste Brand Analysis

The purpose of this essay is to assess the marketing mix of the crest toothpaste brand, and also make possible recommendations for changes to the brand.
  • Pages: 4
  • Words: 1259

The Brand Positioning Map for Netflix

On the basis of the findings, it is evident that the perceptual map is inherently subject, but online sources reflect the scores shown in the table.
  • Pages: 1
  • Words: 273

Zara Fashion Retailer: Brand Awareness and Loyalty

Discussion: This chapter of this study will organise considering the research question, such as it will describe Zara's marketing strategies to develop brand awareness and customer loyalty; Conclusions: Finally, the chapter six will scrutinise all [...]
  • Pages: 60
  • Words: 19253

Macy’s Company: Alfani Private Label Brand

Based on the research done on this brand, it is clear that the management has done everything in its power to ensure that the products in this life meet the diversified needs of the customers.
  • Pages: 6
  • Words: 1696

Sandro Fashion Brand

The company began in the Marais district of Paris and focused primarily on women's fashion. In 2009, the company acquired fashion brand Claudie Pierlot in preparation for the creation of the SMCP group in 2010.
  • Pages: 3
  • Words: 841

Flare Fragrances Company Inc

Following the global financial crisis and its consequential recessionary economy, the marketers would find difficult situation and the marketing successes and failures would depend on the patterns of consumers' shifting behavior under the recession and [...]
  • Pages: 11
  • Words: 2753

Lush Fresh Handmade Cosmetics: Brand Image

Thesis: Lush Fresh Handmade Cosmetics maintains the consistency of their brand image of a sustainable, natural, and eco-friendly beauty product by encouraging recycling, using package-less practices, choosing natural and vegan materials to produce their cosmetics, [...]
  • Pages: 4
  • Words: 1133

Nike’s Brand Association With Michael Jordan

Brand value constitutes the ability to assist in the retrieval of information, ability to differentiate the product, capacity to provide the customer or retailer with a reason to buy, and the capacity to create positive [...]
  • Pages: 11
  • Words: 3196

Patrick Mahomes’ Personal Brand

15 and the Mahomies is a charity foundation founded by Mahomes in 2019, "dedicated to improving the lives of children". However, the latest original tweet is a pledge to contribute to charity through the 15 [...]
  • 5
  • Pages: 9
  • Words: 2509

Sprite Company: Brand History

This analysis paves the way for discussing how the world upholds the brand and the possibilities of expanding it. The refreshing taste of the product, its color, and its bottle shape stand out as attractive [...]
  • Pages: 4
  • Words: 1158

Overreaching Products, Suffering Sales

The decision to rebrand the industry is always one of the hardest ones for the company, implying the scope of investment and the possibilities of recuperation in the near future.
  • Pages: 1
  • Words: 111

The Mercedes-Benz Logo Design in Advertising

The company is aware of this association and prominently features the logo in most of its advertising campaigns and car designs to further promote the brand and strengthen the psychological effects.
  • Pages: 3
  • Words: 856

Sportmax Shop’s Shopping and Brand Analysis

The majority of the styles are made from a mix of natural materials and synthetics, and are thus functional and comfortable to wear; there are many styles available in mixed cotton, viscose, and silk.
  • Pages: 7
  • Words: 1944

Marketing Research: Nokia

Marketing is one of the better ways of competing in such a saturated market and to improve sales, diversification is vital.
  • Pages: 10
  • Words: 2763

Brand Extension Strategy

Petroleum uses family brand where the companies brand image and brand depend on the view of customers and the efforts of the company to differentiate their products.
  • Pages: 10
  • Words: 3271

Rosewood Hotel Corporate Branding

This arose from the fact that the customers who were loyal to the firm could not receive the unique characteristic of the hotel.
  • Pages: 2
  • Words: 579

Brand Analysis-Apple

Apple is a technology company that has been named among the most valuable brands in the world. It manufactures both mobile phones and computers.
  • Pages: 8
  • Words: 836

Building Brand Culture: Apple Inc.

Brand image is attached to the culture of the company and it is important for the stakeholders of a company to develop corporate cultures which are consistent with the national cultures.
  • Pages: 10
  • Words: 3120

Costco Wholesale Company Analysis

The company sells products to its customers with a low price strategy and has followed this strategy since the time of its inception which is the main cause of a very large membership base.
  • Pages: 3
  • Words: 836

An Energetic but Practical Mini Cooper Car

The car has been and will continue to be a dominating part of the culture, whatever the psychological reasoning for the purchase of a car or how the car is viewed by others.
  • Pages: 2
  • Words: 651

Cartier: Luxury Engagement Rings Advertisement

Business Objective The business objective of the advertisement idea is to increase the market share in the luxury engagement rings. The reptilian part of the brain is the fastest, and responds to the sensations.
  • Pages: 13
  • Words: 3954

Lacoste Brand

Direct channel marketing in Lacoste's case involves use of various tennis and golf personalities, a strategy that has been a trademark of the brand since its inception. One advantage of direct channel marketing is that [...]
  • Pages: 3
  • Words: 841

Branding and Brand Image

The better the position of a certain brand in the international market, the greatest is the demand for it, and visa versa.
  • Pages: 26
  • Words: 7343

The Panda Cheese Commercials

However, the panda's aggression is diverted on the objects lying on the floor like the computer in the office setting, the shopping trolley in a departmental store, or the kitchen of the chef. The objective [...]
  • Pages: 3
  • Words: 869

Luxury Cosmetics Branding and Pricing

It is considered that "beauty products appeal to the emotions and customers tend to choose based on the product image," yet luxury brands, such as Chanel, usually emphasize the quality of cosmetics and the technology [...]
  • Pages: 3
  • Words: 937

Sustainable Luxury Brand and Design

The modern statistics are showing the increasingly growing gap between the rich and the poor, these days the difference between the incomes of these two categories of people is especially big.
  • Pages: 5
  • Words: 1115

The India-Based Swimwear Brand

We will continue to support inclusivity no matter what happens and will always remain part of the community as much as our customers are.
  • Pages: 2
  • Words: 550

Star Consulting: What’s in the Name?

Assist the clients define their brand's purpose, core values, and ideal customer profile because of the knowledge that a well-defined brand is a powerful brand.
  • Pages: 7
  • Words: 336

Porsche: Sustaining Digital Brand Community

In this paper, it is argued that the main challenge associated with the sustenance of such brand communities is the lack of moderated discussions in these communities, low levels of trust among different cadres of [...]
  • Pages: 11
  • Words: 3035

Phillips 66: The Brand Identity

A weak or negative brand identity is a vital non-market issue as brand identities are closely linked to loyalty and trust between the customers and the firm.
  • Pages: 3
  • Words: 896

Airline Branding of Canadian Companies

The main symbol of Air Canada at the moment is the maple leaf in a red circle. The branding strategy is to present the company to customers as a carrier with the most customer-oriented conditions.
  • Pages: 2
  • Words: 588

Chase Sapphire Reserve: Building a Cult Brand

The case of the Chase Sapphire Reserve launch is of interesting and unique nature and rife with practical lessons that every shrewd entrepreneur can acquire and employ in business. Secret and mystery can urge people [...]
  • Pages: 3
  • Words: 557

IKEA: Brand Analysis

IKEA's target market is the middles-class and this population is a characteristic feature in the emerging markets across Europe and China.
  • Pages: 10
  • Words: 459

City’s Finest as a Vegan Ethical Shoe Brand

The brand is focused on authenticity and transparency, producing the shoes locally and sourcing recycled and reclaimed materials that combine the principles of veganism and sustainability.
  • Pages: 12
  • Words: 3187

Self-Branding as an Element of Job Satisfaction

This paper supports the notion that self-branding is an opportunity for young people to enhance effective leadership, job satisfaction, and professional outcomes; it provides the rationale and examples that reinforce this argument.
  • Pages: 8
  • Words: 2315

Branding Process and Its Role in Business

That is why, in order to achieve the greatest benefit for the company, the communicator must have a global vision of the brand, its essence, role, features.
  • Pages: 10
  • Words: 2813

Islamic Branding and Reputation Management

However, the status of Islamic branding does not emerge from the interest and demand for Islamic commercial services; it stems from the weaknesses and gaps of conventional branding methods and their failure to appeal to [...]
  • Pages: 18
  • Words: 4921

Red Rooster’s Brand Value Chain

A number of factors are thought to cause the company's decline that can be connected to the failures in its brand value chain.
  • Pages: 3
  • Words: 471

Marketing Communications in IKEA

This proposal overviews relevant literature on the importance of branding for organizations and consumers and marketing communication tools and analyzes the case of Ikea. The purpose of marketing communication tools is the promotion of a [...]
  • Pages: 2
  • Words: 529

H&M Branding Research Proposal

The main task is to explore the concept of branding and its utilization in marketing through using the example of H&M, a large clothing retailer.
  • Pages: 2
  • Words: 504

Corporate Identity, Branding, and Reputations

The article aims to describe the notions of CI, CB, and CR, giving them a definition, pointing out the importance they hold for a company's success, and reciting the key criteria of their development.
  • Pages: 4
  • Words: 1214

Global Brand: Titan Industries Limited

On the global scale, the firm is ranked as the sixth firm in the manufacture of brand watches. To ensure the success of the product in becoming a global brand, the management has to consider [...]
  • Pages: 7
  • Words: 2109

The Role of Brands for Companies and People

First, there is a need to define the role of brands for companies and people sharing them. People often think that checked products or services of experienced companies justify their requirements at the moment without [...]
  • Pages: 4
  • Words: 1264

Corporate Branding: Innovation in British Airways

Therefore, the provision of low airfares becomes an interesting topic of discussion in addition to the technological advancements that contribute to the cost of transportation as well as to the enhancement of the customer experience.
  • Pages: 6
  • Words: 2584

Fundamentals of Marketing: Branding

Growth Stage: As the markets are satisfied with a new product, the product entered into the growth stage where sales are quickly enlarged.
  • Pages: 2
  • Words: 754

British Petroleum Corp.’s Branding and Sponsorship

In a sense, what occurs in the case of corporate sponsorships is that the values associated with the person/franchise that is being sponsored is transferred to that of the company which in effect becomes a [...]
  • Pages: 6
  • Words: 1779

The “Canhole” Promotion Strategy

The innovative and engaging nature of the promotion will shift the way customers interact with Keystone Light and also add value, purposefulness and personality to the brand, hence helping the company to achieve this objective.
  • Pages: 2
  • Words: 644

The Dorchester Hotel: Reputation Driver

In this report, the focus is to identify a reputation driver that shows this brand is underperforming and to find ways in which the weakness can be addressed to ensure that the reputation of The [...]
  • Pages: 14
  • Words: 3892

Celebrity Advertisement for Fashion Development

The main purpose of this research paper will be to find out how the developmental theory applies in the fashion industry. The relationship between a celebrity and a fan is normally said to Para-social.
  • Pages: 15
  • Words: 4012

Chick-fil-A Brand Analysis

Notably, the brand can be mainly found in the South of the country. In addition, it can seize the potential of social media to promote the brand and its values.
  • Pages: 2
  • Words: 616

How Do High Street Brands Grow so Fast?

Moreover, it is possible to say that the case of Zara, the most rapidly growing brand in terms of sales and revenues, shows us that innovation is key to success.
  • Pages: 3
  • Words: 926

Men’s Responses to Fashion Advertising

Analysis of information found in current marketing, sales, and branding resources and juxtaposing it with the marketing campaign recommendations provided in the article of central interest of this research has suggested a conclusion that customer [...]
  • Pages: 9
  • Words: 2482

GoDaddy Brand Image and Perception

On the other hand, the company wants to be a business that has a strong brand reputation because of the services it offers and not because of its brand image created through advertisement.
  • Pages: 2
  • Words: 624

The Coca-Cola Products Rebranding

The company maintained the familiarity of the of the package design which created an opportunity for their consumers to identify with the logo.
  • Pages: 3
  • Words: 855

Destination Marketing: What Is Best for Abu Dhabi?

The study hypothesized that branding of a destination is the surest way of marketing. The study hypothesized that themed cities and international financing are the best branding strategies for the city of Abu Dhabi.
  • Pages: 27
  • Words: 7461

Private Labels Competing Against the FMCG

Therefore, the marketing of private labels can increase the profitability of many retailers that try to become less dependent on manufacturers. This is one of the actions that can be taken.
  • Pages: 2
  • Words: 547

Public Relations and Customer Loyalty

When a firm has a strong brand image in the market, the perception of the public would always be influenced positively towards the firm, and this will increase loyalty of the customers towards the firm.
  • 1
  • Pages: 7
  • Words: 2118

Branding and Social Responsibility

Customers around the world are known to associate themselves with brands that play social roles. The roles that brands play in the society are, therefore, more of brand marketing activities.
  • Pages: 2
  • Words: 584

Organic Smirnoff Vodka Market

The introduction of more organic Smirnoff vodka flavors and pre mixed drinks in to the market has attracted more consumers hence, increasing the average sale.
  • Pages: 2
  • Words: 559

Dove’s Real Beauty Sketches Online Marketing Campaign

The paper will attempt to analyze the keys to the success of this campaign, along with providing the profile and background of the company that launched it, and its online marketing strategy and brand value [...]
  • Pages: 15
  • Words: 4127

Meaning of Brand Equity in Marketing

Process in the marketing mix is the systems and practices of the company that influences the marketing methods of the company. The price of the product will correspond to the value the customer feel the [...]
  • Pages: 12
  • Words: 3021

Emotional Labor & Brand Creation

It is important to note that the described tenets also inform emotional branding, and are basically intended to change the inner feelings and authenticate the emotions of employees so that they have the capacity to [...]
  • Pages: 5
  • Words: 1501

Marketing research: Process and Progress

Due to the increasing change in current market and market diversity, there is a critical need to carry out package redesign for market products in order to catch up with the emerging market requirements, and [...]
  • Pages: 2
  • Words: 775

Brand Image and Brand Association

Brand association is the amount to which a particular brand is linked to the particular product it describes in the eyes of the consumer.
  • Pages: 9
  • Words: 2528

Apple’s iPad Pricing Strategy

According to marketing theory of brand extension, price-skimming strategy can be an effective method of pricing when the company using it has a strong brand name; Apple falls in the category.
  • Pages: 2
  • Words: 571

Better World Books

The discussions also centered on the necessary compensations to be granted to other non-profit partners for their tireless contributions towards BWB's goal and the strategies necessary for handling inflow and outflow of the used books.
  • Pages: 9
  • Words: 2603

Is a loyal customer also a satisfied one? why or why not?

In other words, customer satisfaction should not be confused with customer loyalty and bribe like single upset in delivering will be causing abandoning by satisfied customer but loyal customer is firm and has the emotional [...]
  • Pages: 2
  • Words: 654

Launching Best Buy in Russia

Goal of the Plan The goal of the plan is to identify the most effective market research approaches that can help to determine the viability of launching Best Buy in the Russian market.
  • Pages: 6
  • Words: 1550

The Impact of Brand Loyalty on New Product Launches

The marketing team will have to devise a problem statement that defines the unmet needs of the market in the given product category and the advantages that will accrue to consumers, emotionally and physically, by [...]
  • Pages: 45
  • Words: 13273
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