Strategy Essay Examples and Topics. Page 2

949 samples

Nike Penetration Strategy in Brazil

It allows the company to get an opportunity to locate in a region that has low production and labor costs, locate close to its target market and provide an opportunity for profit maximization.
  • Pages: 6
  • Words: 1085

E & J Gallo Winery Strategy

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However, the company believes that diversification of its product line is the key strategy to keep up revenues in this competitive winery industry; as a result, the company offers a wide variety of products in [...]
  • Pages: 15
  • Words: 4237

Research Methodology of the BMW Strategy

Based on the philosophies of the ontology and epistemology approaches that informed the research to use the positivism paradigm, the research will use the quantitative research approach to collect data, analyze data, and discuss the [...]
  • Pages: 11
  • Words: 3767

Strategic Report for Spotify

It is so popular that the music industry is a dynamic industry that keeps growing and advancing in the way it delivers music to the fans worldwide.
  • Pages: 13
  • Words: 3473

Aspects of the Diversification Strategy of Disney

It is especially crucial for the decision-making of the company as it allows the leaders of the company to achieve effective problem identification and analysis, as well as objective comparison of alternative courses of action.
  • Pages: 2
  • Words: 585

Amazon.com Competitive Strategies

Amazon.com realized that the theory of increasing sales as a general strategy for the competitiveness of a business was not enough in the e-tailing environment.
  • Pages: 8
  • Words: 2282

Nespresso Product Pricing and Promotion Strategies

The current pricing and promotion strategy of Nespresso coffee machines and coffee pods present a unique topic, the study of which can provide important information about modern customers' demands and the importance of value proposition.
  • Pages: 1
  • Words: 405

Managing Organisational Change

The primary mission of the company is to provide fire safety services to business institutions and residential areas. The aforementioned changes have decreased the morale of the employees, not to mention the company's incapacitation.
  • Pages: 6
  • Words: 1777

McKesson Global Strategy

The aim of the research was to understand how McKesson responds to challenges and opportunities in the market. Looking at the array of challenges, unless something is done to avert the effects of the challenges [...]
  • Pages: 12
  • Words: 3578

UK Fashion Industry: ASOS Marketing Campaign

The success of the re-launch of the modified products will greatly depend on a proper understanding of the internal and external factors that would impact the marketing campaign of ASOS.
  • Pages: 8
  • Words: 2256

Strategic Concepts of Rosewood Hotels & Resorts

The lack of differentiation of the company from "opponents," the low share of recognition and honor among customers, and the presence of unspent opportunities for improvement, development, and expansion of the firm are the principal [...]
  • Pages: 7
  • Words: 1975

Starbucks Corporation’s Differentiation Strategy

Schultz was a visioner who has implemented numerous strategies that helped to provide an outstanding experience to millions of customers and made them get emotionally attached to the quality of the drinks.
  • Pages: 1
  • Words: 334

Coca-Cola and Pepsi Companies’ Competitive Dynamics

The rivalry has forced these companies to produce superior products that can serve more customers. That being the case, the level of competition has led to new practices to support the health needs of different [...]
  • Pages: 1
  • Words: 233

Strategic Audit: Home Depot Inc.

The company's policy evolve around its customers, the need to enhance the customer experience is vital to success and therefore the company intends to encourage associates to spend close to 70% of total work time [...]
  • Pages: 18
  • Words: 5493

Apple Global Strategy

Apple's global strategy continues to evolve; since its inception the company has always valued innovation and thinking out of the box, and the company's corporate culture remains one of its core strategic achievements. In Ungson [...]
  • Pages: 8
  • Words: 2211

Change Management in the Emirates Airlines

From past statistical evidence and levels of achievement, the Emirates has continued to demonstrate great care for its employees and involved stakeholders for their role in the growth of the company with emphasis on immediate [...]
  • Pages: 9
  • Words: 2696

Business Level Strategy and TOWS Matrix of Google

To curb these competitors, the company has also employed a grand strategy of product development from time to time to rebrand its products and services so that they remain appealing and attractive to their customers.
  • Pages: 4
  • Words: 1667

Business Plan of ABC Fitness Center

In the content of advertise, the ABC center will highlight the positive sites, emphasis on the importance of fitness center in public health, environment of this center, and the advantages of the membership.
  • Pages: 19
  • Words: 5171

Amazon Company’s Marketing Strategies

According to Amazon's founder, the company's mission and vision statements have guided most of his managerial decisions and indeed, Byers agrees that part of the company's success can be attributed to the company's strong commitment [...]
  • Pages: 6
  • Words: 1668

Maersk Logistics International Strategies

The approach of international marketing of the company is one that ensures that it develops and maintains customer loyalty; after it has been contracted and made the delivery; it is its initiative to call back [...]
  • Pages: 11
  • Words: 3111

HP Corporate Level Strategy

5
To indentify HP diversification strategy, it is imperative to analyze the major products and services offered by the company. Some of the diversifications are related to the product that HP specializes in and they are [...]
  • Pages: 2
  • Words: 579

BHP Billiton and Strategic Choices

In this case, the mission forms the basis of the operations and success of the company. The implementation of the plan led to a breakthrough that further resulted in the success of the management and [...]
  • Pages: 8
  • Words: 2211

Strategy of International Business: Vestas Company

3
Interests of Vestas in Brazil comes from the company's realization that the country has one of the most competitive markets worldwide for wind energy, which is also fast growing; it is one of the new [...]
  • Pages: 13
  • Words: 3953

Kelda’s SAP Implementation

In the process of finding the right ERP system, the company managers visited the clients of the vendors, which were the best as selected by the vendors.
  • Pages: 8
  • Words: 2155

Netflix Company’s Strategies

This greatly increased the competition between the players in the industry as the firms that operated in the industry focused on how they could be able to provide the services that were required by the [...]
  • Pages: 10
  • Words: 2689

Pringles’ Successful Strategy

If the previous experiences of the consumer on a flavor were unfavorable, then the possibility of buying a different flavor would be high.
  • Pages: 3
  • Words: 819

Virgin America: Segmentation Strategy

The company served people traveling across the US and was named "Best US Airline" and "Best Domestic Airline" for several years in a row. Virgin America used to be one of the leading carriers in [...]
  • Pages: 1
  • Words: 289

Google and Its Expansion Strategy

The popularity of mergers and acquisitions has become especially evident in the XXI century; however, it was not until Google, Inc.decided to establish stronger links with the Android, Inc.in August, 2005 that the world of [...]
  • Pages: 5
  • Words: 1404

Analyzing Firm Strategy: Lipton Tea

Despite the production of Lipton Tea possesses the highest ratings in the sphere of tea marketing, the company stays in constant opposition to such rival firms as Tetley Tea and Society Tea.
  • Pages: 3
  • Words: 724

The Beefsteak: Recruiting and Selecting

Therefore, it is vital to construct and implement recruitment strategies to ensure the employment of the best candidates for managerial and staff positions. The recruitment strategy for the candidates for positions at the restaurants should [...]
  • Pages: 4
  • Words: 1102

Marketing Strategy: Goals and Objectives

To begin with, the ice creams marketed by the company will provide a new image to the consumers. The company will sensitize the customers about the quality of its products thus making its business successful.
  • Pages: 2
  • Words: 565

Apollo 13: Strategic Decision Making

The paper focuses on various decisions that the director and the characters made to enhance teamwork and ultimately, the success of the mission.
  • Pages: 8
  • Words: 1967

Airbus Strategic Management

This report is divided into three parts where the first part takes a look at strengths, weaknesses, opportunities and threats of the Airbus Company; the second part, looks at the external environment of the company [...]
  • Pages: 18
  • Words: 4888

GreenWood Resources: Strategies

GreenWood was established in 1998 by Jeff Nuss with a global vision of creating sustainable resources through tree plantation to address global warming.
  • Pages: 12
  • Words: 1746

Business Plan & Financial Plan for Locker Laundry

5
Some of the roles that I will have in the company include being the sole proprietor, the manager, the sales and marketing officer, and the person responsible for the processing of the laundry that will [...]
  • Pages: 35
  • Words: 9344

Greggs: The Strategic Issues Analysis

That is why the given report assesses strategic issues of Greggs and focuses on the internal and external conditions that determine how the organization develops.
  • Pages: 5
  • Words: 1498

Chipotle: The Strategic Analysis

The current strategic analysis suggests that the company focuses on meeting larger goals of the communities that it serves such as health, safety, and prosperity.
  • Pages: 3
  • Words: 829

The Six Sigma Strategy in Microsoft

The desired outcome thus is for the organization to understand the process of acquiring focus, and the identification of the path to improvement.
  • Pages: 5
  • Words: 1481

Why the Luxury Industry Takes the M&A Strategy?

Using a case study approach of LVMH, this paper focuses on the luxury brand segment to find out the main motivations why luxury brands choose the M&A strategy, the possible synergies they enjoy from choosing [...]
  • Pages: 45
  • Words: 11875

McDonald’s Benefits Package

Further, the company's plan to drop its employees' health plan has faced a lot of criticisms in the media which may damage the image of the company among employees and consumers.
  • Pages: 10
  • Words: 2784

Kentucky Fried Chicken Firm’s Localization Strategy

In the process of localizing their products, the company discovered that while in the US, customers had more or less homogeneous preferences regarding the spiciness of the food, it was not the case for China.
  • Pages: 2
  • Words: 1036

The Eurasian Brewing Company’s Strategy in China

Additionally, the company faces the threat of the brands not being accepted by consumers in the Chinese market. In particular, a company's product should be difficult to mimic by other entities in the competitive market.
  • Pages: 2
  • Words: 774

Motel 6: Marketing Strategy

3
The situation of the company is then analyzed based on the strengths it has over other competitors, the weaknesses in the market, the opportunities which exist in the market but are yet to be exploited [...]
  • Pages: 7
  • Words: 1931

Cisco Global Business Strategy

5
One of the major strategic challenges that the company is facing is the fact that sales in the USA market are declining as time goes by.
  • Pages: 12
  • Words: 3703

A New Strategy for Kodak

The following are some of the specific objectives of the Eastman Kodak that defines its operational strategies in the current market.
  • Pages: 5
  • Words: 1387

Kraft Foods Group: Management

It is imperative to note that the employees are the ones who contribute to the success of the organization. For the company to be the best, it has to implement the best strategies and be [...]
  • Pages: 6
  • Words: 1692

Boeing Company Service Strategy

This is for the reason that all members of the company from high in the leadership echelon to the subordinate member are equally important, if the Company is to experience growth and profitability.
  • Pages: 11
  • Words: 3056

The strategy of international business

In order to ensure that the strategy of international business is encouraged, various international strategies have been formulated. Generally, the strategy of international business is a must-have tool that should be embraced by any company [...]
  • Pages: 2
  • Words: 566

Alphabet Inc.: Deliberate and Emergent Strategies

Initially, Google was a search engine, and a deliberate strategy was adopted to create a parent company to Google that would diversify the platform's services from a search engine to a digital advertising platform. In [...]
  • Pages: 2
  • Words: 473

Software Giant in a Corrupt Environment in India

Business ethics must be upheld and whether the competitors have already got the markets through corruption means the strategy of the company is to be outstanding and be transparent and accountable through all deals.
  • Pages: 3
  • Words: 955

IKEA Company: Implementing Strategy

That being the case, the decision to change the structure can significantly affect IKEA's performance in the European and American markets.
  • Pages: 4
  • Words: 1107

Benefits of a Valuable Strategic Fit

Thirdly, the strategy enables companies to respond amicably to the moves of local rival companies. Finally, the strategy enables companies to enjoy the benefits of global brand and reputation.
  • Pages: 2
  • Words: 619

Aramex International Business Strategy

4
In the Arabian Gulf, Aramex has become the company of choice in the logistics and other related services. The company aims to repeat its model used in the Gulf region in the other parts of [...]
  • Pages: 9
  • Words: 2498

IKEA Expansion Strategies

However, to achieve all this success, the company's operations have been based on basic plans and strategies that have ensured that its operations are sustainable and profitable in the short run and in the long [...]
  • Pages: 3
  • Words: 947

Zara’s Business Strategy and Market Approach

Lastly, if a company started out in the low-end of the market, changing its strategy to become more fashion-driven may confound the company's image and thus cause buyers to look elsewhere; this is what happened [...]
  • Pages: 4
  • Words: 1137

Quality Improvement Plan: Dell Company

1
The mission statement aims at informing clients and Dell workers that the company intends to be the most flourishing computer manufacturer in the globe by delivering quality client experience in all markets the company penetrates.
  • Pages: 12
  • Words: 3279

Personal Planning to Building Financial Wealth

At the same time, I determined the flexibility of the budget, liquidity, protection, and minimization of taxes as part of the financial terms and important aspects to be observed in the budget. Planning for wealth [...]
  • Pages: 5
  • Words: 1417

Netflix: Strategic Analysis

These recommendations are designed to address the threat of new substitutes and competitive rivalry in the industry, which is the most impactful forces in the industry based on Porter's theory.
  • Pages: 7
  • Words: 1218

Hain Celestial: Differentiation Strategy

Hain Celestial's business-level strategy, the differentiation strategy, was based on consumers' changing perception and consumption patterns in the sphere of natural and organic foods.
  • Pages: 2
  • Words: 582

Strategies for Maintaining School Facilities

The long-term benefits of such an approach are the reduced risk of emergencies and a lesser amount of maintenance work overall, which is important because "the goal of maintenance is to get out of the [...]
  • Pages: 3
  • Words: 857

Tesco PLC Strategic Analysis

The environment involves demographics, which is the age, the gender, standard of living, and the rates of employment as well as the education of people living in a particular area.
  • Pages: 8
  • Words: 2250

Training And Development As A Strategy

Therefore, the system concentrates on performance of employees in relation to goals of the organization with less consideration to their personal attributes and interests.
  • Pages: 5
  • Words: 1408

International Marketing Strategy

With such plans in the offing, a thorough analysis of the UK and Italian markets ought to be done to establish the company's expansion feasibility and product success in the UK market.
  • Pages: 20
  • Words: 5507

International Business Expansion Strategies

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A firm that seeks to make an impact internationally needs to ensure that its operations are suited to the business environment that exists in a particular country. Therefore, this allows a firm to avoid various [...]
  • Pages: 5
  • Words: 1367

Marketing Plan- Spaans Cookie Company

5
It provides the history of the company and also an elaborate evaluation of the company. The paper has also provided a SWOT analysis of the company and looked at the areas where the company needs [...]
  • Pages: 3
  • Words: 1453

Chipotle Mexican Grill: Business Strategy

The continuous opening and closing of the Chipotle restaurant chains indicated a failure to curb the gap of eradicating the issue, which deterred customers from returning.
  • Pages: 3
  • Words: 694

Tesco Strategic Decisions

The computer and internet system seems to be one of the thorns that the company should be looking at; the failures that the company is getting are coming from adopting technology that is outdated or [...]
  • Pages: 7
  • Words: 1958

Product and Innovation Management of Nokia

Since 2013, Nokia Corporation has been radical in its innovation that has resulted in the development of the Nokia Lumia 435, Nokia Lumia 730, Nokia Lumia 535, Nokia Lumia 620, Nokia Lumia 830, Nokia Lumia [...]
  • Pages: 11
  • Words: 3082

Business canvas model

Sustaining trust in the Tesco brand is likely to be a major area of focus because this directly affects its sales.
  • Pages: 5
  • Words: 1263

The Lawn King Company’s S&OP Strategy

The demand projection has recently increased; therefore, management intends to assess the correctness of the prediction and devise a production strategy. It offers four different types of mowers, depending on the size of the lawnmower [...]
  • Pages: 5
  • Words: 1455

Parker Pen Company: The New Strategy

Parker Pen concentrates on behavior at a point in time, focuses on behavior over a period of time. The company proposes broad and diverse product lines for international consumers.
  • Pages: 9
  • Words: 526

Google Business Strategy

The search engine is the main business of the firm. Google has built its business through the differentiation strategy of its core business, which is the search engine.
  • Pages: 12
  • Words: 1480

Taobao Business Concepts

Taobao managed to overcome its rival in China by catering to the social and commercial needs of its customers.eBay's business model was designed for customers in markets such as the US. In this way, Taobao [...]
  • Pages: 2
  • Words: 628

Emirates NBD Bank Innovative Strategies

From Emirate NBD's website, it is clear that the bank has a course of action to take and plans to follow in the adoption and utilisation of innovations.
  • Pages: 4
  • Words: 1009

Strategy Implementation Barriers

This mainly targets the adherence to the vision of the organisation, as well as the maintenance of the needed performance standards.
  • Pages: 18
  • Words: 4800

Business Plan: Consultancy Services

Objectives To investigate the business challenges that lead to the early failure of start-up businesses To determine the entrepreneurial skills necessary for start-up business to be successful To establish the type of offerings necessary for [...]
  • Pages: 15
  • Words: 3896

United Parcel Services (UPS) Competitive Advantage

Assess the resource requirements for implementing the e-strategy at UPS In order to effectively implement e-strategy in UPS, it is necessary to have the following resources: Internet services: These are necessary in order to be [...]
  • Pages: 10
  • Words: 2770

Refrigerated Iced Tea Business

A point worth of consideration is that the selection of the products as well as the location of the business has been influenced by the market needs and gap in the provision of the product.
  • Pages: 4
  • Words: 1797

Innovation Management in Honda

The problem arose from the failure of a follow up market plan to raise necessary awareness for the products to be well received in the market and also the release of the prius which was [...]
  • Pages: 12
  • Words: 3801

Business Strategy Pepsi SWOT Analysis

The economic forces which influence the company development include the purchase power, the rate of unemployed and the interest rates in the organization.
  • Pages: 4
  • Words: 1118

Market Entry Strategies for MNEs and SMEs

On the contrary, indirect exporting involves the exporting firm to sell another buyer the products and the buyer then exports the products to other foreign markets.
  • Pages: 3
  • Words: 916

Amazon’ Supply Chain

First of all, the sales rate of this company rose significantly, and this organization had to improve its capacity to process the orders that customers placed.
  • Pages: 6
  • Words: 1650

Acquisitions in Strengthening Market Position

Within the networking and communication industry, Cisco has perfected the art of acquisitions since its inception in 1984. It resulted to the creation of the largest consumer product company in the world as P & [...]
  • Pages: 2
  • Words: 698