Marketing Essay Examples and Topics. Page 16

The intended message of the communication has to be different for the General Manager and the department directors with high technical expertise, and the managers with low technical expertise.

The U.S.has established healthcare and education systems that meet the needs of the people. The U.S.remains one of the leading hubs in the fields of innovation and technology.

When applying the specified notion to the setting of the SwanLeap organization, which is one of the pioneers in the supply chain management enhancement within the IT industry, a member of the Lincoln Marketing Associates [...]

The possible solution to the problem is the introduction of the strategy emphasising the critical role of other locations as the potential source of new clients and the generation of additional income.

This trend is especially true in the cosmetics and skincare industry, which has been influenced by a rise in the demand for authentic and safe products.

As for targeting evaluation, the amount of disabled people is noticeable, and, in the future, it is unlikely to decline or grow, according to statistics.

High Flying Drone Enterprise is a new innovative company that provides high-quality and expedient delivery service to our valued customers by means of utilizing flying drones.

One of the reasons the country has been identified as a potential market for the Nike Air Max 2018 is the importing nature of its citizens.

Subway is a large fast-food chain that has restaurants across the US and outside the state. Finally, the process of implementation, evaluation, and control of the marketing mix requires one to outline the steps necessary [...]

To analyze the environment, it is necessary to decompose the internal and external factors that affect the company in the host and foreign markets.

One may argue that the fact that the popularity of networking events for startups and small firms is on the rise only attests to the advantages of the marketing tool in question.

The value proposition is a summary of product features that are of importance to a customer and that are promised to be delivered.

The article by McGrath, titled "The Pace of Technology Adoption is Speeding Up," addresses the changes that the generational shift has brought to the classic framework of the technology adoption lifecycle.

This report includes a brief description and analysis of the interview results and implications for the marketing strategy of the brand she chose and the alternative product she considered but did not buy.

Education of the populace about the intents and purposes of marketing strategies would make them more predisposed to the practice. These perceptions affect the effectiveness of marketing, as those viewed negatively are likely to generate [...]

Based on this information, it will be possible to draw a conclusion regarding the relevance of this study and the reliability of the proposed issue.

The focus of the brand, taking into account the current characteristics of the market and consumer interest, depends on several factors.

Despite the fact that the number of visitors to Hong Kong outweighs that of the Philippines by close to ten times, the majority of visitors to the latter are on vacation and, thus, are looking [...]

In the process, the areas such as the development of brand identity, the analysis of potential population segments and their needs, and the promotion of effective communication will be considered.

Specifically, the concerns associated with the management of managers' cultural needs, the issues related to diversity in the workplace, and the problem of the current public image of the company will be discussed in the [...]

It is evident that companies develop marketing strategies to create value for individuals and sell their products to as many of them as possible.

The purpose of the report is to develop an online marketing presence for the company and evaluate its opportunities. The buyer power is generally low in the literature industry due to the nature of the [...]

Thus, the organization should strive to integrate into the promising environment of the Brazilian and Indian retail markets, simultaneously adjusting its corporate philosophy and marketing approach to meet the requirements of the new setting and [...]

This report aims to analyse the state of the tablet market and Amazon's place in it in order to make recommendations for the future of the Amazon Fire.

This paper aims to examine the retail industry in the UK and Huddersfield and present a marketing plan for H&M. This is part of the optimisation strategy that will affect branches in the US and [...]

At the same time, the visual component of the campaign aligned well with the new direction in the design of shapes and forms of the devices as well as its software components.

The success of a modern logistics company today largely depends on the competent integration of the CRM system with other IT tools and solutions used in the company.

Before the emergence of the Internet, the primary traditional venues used by companies to reach out to customers were radio and television.

The authors of the study emphasize that before the surgery, self-esteem and the level of self-sufficiency in women from the first group were significantly lower than in the representatives of the general population, and, later, [...]

Specifically, the emergence of social media in 2003-2004 entrenched the concept of e-marketing, which continues to evolve and shape the marketing space.

While personal care products in ancient times were available only to the select few individuals belonging to the higher echelons of the society, modern economy recognizes the value of low and medium-income customers as well [...]

Digital marketing strategies have gained massive popularity over the recent past. Large, mid-sized, and small firms are all using these platforms to promote their brands and products.

The aspect of income will also be identified to ensure that families and individuals who have average salaries purchase the shoe.

The specific topics explored included customer experience at B&N, the possibility of the firm launching a bar at the retail store, and critical success factors for the bookstore chain.

The rise has failed to implement a system that delivers excellent customer service to fulfill its brand promises. The rise may lose its market share to poor customer service.

Furthermore, the fashion corner could be cut as well as the location chosen for the new center is situated in the historic part of the region rather than the urban one.

Being a powerful tool, the modern social media can contribute to the development of a particular brand by promoting its products and supporting the high level of interest to it.

In the business article published in the Financial Times newspaper, accessible in the https://www.ft.com website, FT Reporters examines various internal environmental issues that influence the operations of McDonald's in its home and overseas markets.

Using the cases of Amazon and Zappos, this author maintains that satisfying clients via better services can change their perceptions of an organisation's products and services to the extent of making voluntary purchasing decisions. Those [...]

First of all, the article generally elaborates on the notion of customer relationship management, which is defined as "the process of predicting customer behavior and selecting actions to influence that behavior to benefit the company".

The retail market is one of the largest ones presented in Dubai and the UAE. Although the complete classification of the types of stores present in Dubai is unavailable, it is possible to analyze the [...]

One of the most important aspects to take into consideration with respect to international business is the company's international competitiveness. Finally, there is a highly significant factor to take into consideration when starting international cooperation, [...]

However, they fail to understand that being successful in the global market requires companies to translate their strategy implemented in the domestic market to a new environment with different cultural and linguistic values.

According to Smith and Anderson, the feedback from their peers and famous athletes is more valuable for the customers. Under Armour also posts videos about athletes and their stories of success on their Instagram page.

Dreze and Nunes pay attention to the method of differentiating travellers by status and argue that "the influence of tier size" can have a positive effect on interest in a certain company.

The article by Meler and MagaS explores the links between sustainable marketing and sustainable development. Sustainable marketing contributes to sustainable development by striving to balance the costs of production and consumption through spreading ideas.

As such, a significant part of marketing is understanding the contemporary strategies and evaluating their success. Marketing that is aimed at engaging in convincing the customers directly is essential to the introduction of new products.

It is the primary tool a company has that can affect the perception of the company and its products by consumers, and so it significantly contributes to the popularity of a product or service, especially [...]

As the key criterion of influence, this work will consider product impact that is one of the most strong forms of attracting consumer interest to the goods of a certain category.

The core business of the Chinese Development Bank involves supporting critical development projects in their countries of choice, such as projects in improving the infrastructure, agriculture, and production of the target country.

The understanding of the stages of the CDM process amplifies the power of influence and is capable of developing many different ways of directing customers' attention to a product a company wants to sell.

Novikova notes that the establishment of such a system requires the determination of customers' needs, the identification of the data along with the means of its protection, and the development of a structure.

The use of VR and AR as the means of enhancing communication in the healthcare environment and encouraging better patient education with the help of a more consistent contact between a patient and the healthcare [...]

As for the method of measuring performance, the report highlights the importance of such factors as the volume of sales and customer feedback.

It becomes easy to take care of a baby when one is within the homestead, but while away from home, it is essential to have all the required baby products.

Therefore, it is suggested for ACC Wholesale to combine the informational and transformational marketing strategy in order to create entertaining, educational, captivating, and relevant content that would boost brand and product awareness and increase customer [...]

Secondly, unlike competitors, the management of the enterprise in question seeks to adhere to the strategy of price retention, which will ensure stable demand and provide an opportunity to increase the number of regular customers.

The purpose of this paper is to discuss what other companies can emulate from Starbucks and specify what it can do better in regards to the current mobile marketing efforts.

The purpose of a marketing promotion is to raise awareness about the services of a hotel in question. It should be noted that the specifics of the hotel business imply the need to build a [...]

The purpose of this study is to find out whether the use of diversification by Samsung in the penetration of the Saudi Arabian market has been successful.

Therefore, for a new company such as Dough Pizza, it will be essential to explore extra opportunities for measuring the value that it may gain in the global economic setting.

Travel aggregators are the quickest and easiest way to do that because they allow travelers to get the service provided by travel agents at a fraction of the price and in the comfort of their [...]

A personal stylist considers a customer's requests and makes up outfits out of the items available in stock. Thus, a customer may be more likely to return to the store and recommend it to friends [...]

Such a strategy offers customers the opportunity to select this company's pizzas that are reasonably priced, tasty, and customized in terms of sizes.

The present case study pursues two goals: to define the role that the marketing research plays in Subaru's operation and to identify the management-decision problem the corporation faces when assessing the consumers' needs.

The clothes will also fit adults; however, demographically, late teens will be the major target audience as it is important for them to be fit, have an active lifestyle, and keep pace with the popular [...]

The purpose of buying Kakao brand products is to make a treat for a family. I would use a TV show, "The Chew" to advertise my new shop and the Kakao chocolate.

Essentially, the marketing plan of the new Orthopedic Service Line aims to: Improve patient outcomes and satisfaction through the delivery of patient-centered quality services and collaborative relationships.

GLO-BUS is a company that experiences struggles in the drone market, and relevant changes to improve the company's performance have to be introduced to overcome the competitors. The warranty can stay the same, and a [...]

The authors also think that the holistic experiences of a customer with the business affect their social and spiritual responses as well as sensory elements and hence have an effect on all interactions between the [...]

Online marketers use the Internet to deliver appropriate messages and promotional ideas to different consumer groups. Computer and writing skills will be necessary due to the nature of social marketing.

Based on the claims made on the 5 Hour Energy website, the hypothesized characteristics of the people I expect to be buying the product are the age between 14 and 55, male gender prevailing, and [...]

The central theme of Levitt's article is the importance for companies to be customer-oriented instead of product-oriented. The way to be such a company is to recognize the needs of the customers as the main [...]

Advertising appeals are critical for the attraction of the customers to the brand, and, in this case, "humorous advertising appeals" change the reaction and encourage liking of the product.

In the proposed marketing of a shoe line on the Internet, ideal techniques or marketing strategies would be social media, search engine optimization, and digital bulk SMS to ensure that the Internet marketing campaign is [...]

Just by a click of a button, a customer is in a position to access the online movies retailed by the company from any place as long as the client has access to the Internet.

Among the particular inbound marketing efforts made by the management of the healthcare organization is the creation of a Facebook account.

The project is devoted to the description and comprehensive investigation of the design, production, and sale of Xiaomi devices - smartphones that now acquire their popularity among specific groups of the population characterized by the [...]

The centrality of this objective is to eliminate the aspect of the health concern in the product of interest. The product name is Church's Fried Chicken and the advertising objectives of the product are to [...]

The store was set up after serious scrutiny of the market trends and this was a major contributor to the fact that it survived for so long.

We also intend to offer services that will include adjusting the baby seats as per the requirements of the customers as well as installing the baby seats to customers who may wish to do so [...]

By enabling people to share marketing information, Facebook also benefits the companies behind the marketing campaigns, contributing to the reliability of their content and the users' interest in that specific type of content.

Target Audience: Families who Appreciate Spending Time Together Male and female; Age 14-60; High school, college, university, graduated, working; Parents come with their children, thus different education levels; Average annual income: $200,000+ household income; Marital [...]

The proposed forecast will be aimed at investigating the question about how many new client managers will be needed for the company to appropriately address an increasing number of customers in the next season. It [...]

The main aim of the strategy is to build a viable relationship between a company and its target audience. The main goal of the strategy was to increase the sales of soda globally.

To stand up in the crowd, the marketers' of the product using brand endorsers" "According to McCracken, endorsers can leverage their own popularity to create positive associations for brands in the minds of consumers.

The paper explains the significance of the problem, provides the findings of current studies on the topic, and identifies possible ways for improving an organizations' position in the market.

In the case of business organizations that operate in foreign locations, both the liabilities of foreignness and emergingness can be transformed into assets of emergingness by lowering the cost of operation and expanding production.

But the project involved them in sampling the colors, the appropriate design, and the best way to make the counters for their easier access.

The vision of the company is to be the preferred brand among Muslim women in the Middle East, Asia, and Europe.

Hence, online grocery delivery is expected to act as a marketing strategy for Amazon's line of products and also improve the competitive potential of the company.

Students will be willing to purchase the products introduced in the retail shop out of trust in the intentions of the management.

This policy is one of the main strengths of the organization, and it ensures that the company can better plan its marketing activities and become more sustainable at a time when many people have to [...]

Some of the key issues addressed in this chapter include the expectation of customers in regards to services being offered and the perception of customers.

On the one hand, it urges the potential clients to open the bottle of the drink; thus, it is a call to action.

While the feasibility study plays the investigating role and answers the question, whether the business idea is viable, the function of the business plan concerns planning, and it provides the actions and steps necessary to [...]

The value associated with the consumption of the new brand of Coca-Cola is a major concern because internal influences such as psychology and personality of the consumers may impede the initiative.

24/7 phone and online support and communication to be developed because people may ask for such relaxing services any time, and if the hotel wants to work with non-hotel guests, it has to be available.

For instance, in the past, personal sellers had to constantly communicate with their clients, and, while the relationships between the seller and the customer probably could be friendly in many cases, the sellers would still [...]

When it comes to a monopoly, the managers should offer a pricing strategy based on establishing the highest possible price that a company can propose with no engagement in price gouging.

I agree with Jacqueline that a successful loyalty program always adds value to the primary business of the company and is consistent with its brand and vision.

In addition to discounts for some of the products, the coupons may also include a gift for the couple to be married.

The following goal will be important in the improvement project: To set up audiovisual and lighting requirements for the first three months of screening within the budgeted cost of AED 48,000 In the budget estimates, [...]

This research paper explores a number of themes in the role of secondary data in marketing research. The emphasis is on offering the specific organisation with past and cotemporary data about the consumer, industry, and [...]

However, in order to make Company W able to obtain the most profit from its sales and gain a competitive advantage, it is critical to pay attention to individual differences that define its targeted population [...]

The creators of the projects designed their website with the purpose to promote the artists and musicians of Iceland. Therefore, the development of the social network platform within a music selling website is an opportunity [...]

When serving customers, how a staff relates to the customer and other stakeholders in the organization matters a lot, as this forms the core of how the customer may rate the organization and the overall [...]

The main objective of this position is ensuring satisfaction of the customers according to the ability of the business and I would ask my supervisor a couple of questions in order to understand my role [...]

The additional purpose of the focus group is to find out the preferences of the students and their feelings about the use of social media.

In other words, the assumption is that consumers will only be interested in low prices and the ease with which they will access the products. In a market niche where the consumer primary concern is [...]

The product is a high-end beverage juice product. The product will be displayed on the store shelf with other high-end juice products.

The second last section of the report focused on the shortcomings of loyalty cards to consumers and they included gradual price increases, a phenomenon of exclusivity, and disincentives for consumers.

Our mission is to establish FlaBlaster, as the most effective topical solution available to free the body of fat and cellulite instantly in the stomach, legs, arms, and buttocks of potential customers across the globe.

As such, this paper will attempt to answer the question: are loyalty programs still an effective method of maintaining consumer patronage in the current airline industry?

The target market for the marketing campaign of the new women's cosmetics is mainly women aging from 15 to 45 in Australia.

This is the first sentence Raymond said to me when we first met at Neiman Marcus, and also the first sentence he said at the beginning of our interview.

The largest oil fields in the world have been discovered in Saudi Arabia and these are now operated and controlled by Saudi Aramco, now fully-owned by the government of the Kingdom of Saudi Arabia.

The creativity of the products remains the best way to beat the market competition. It is essential to induce creativity on the side of customers in terms of the use of the products.

Despite the fact that China is a tea-drinking nation, the article, 'Starbucks Plays to Local Chinese Tastes' expound on the strategies that this firm is planning to put in place to increase its overall brand [...]

Nowadays, nonstore retailing is becoming more and more popular, and the growing number of customers prefer this type to the previous one.