Marketing Essay Examples and Topics. Page 16

The Communist Party of Vietnam is struggling to adapt to the principles of a market econ omy, and the layers of bureaucracy, built up over decades of communist rule slow the pace of change.

That is the perception and attitude of the people is the primary factor that determines the success of a business and marketing strategy.

It is necessary to understand, that the retail seller cannot affect the degree of loyalty of the consumer to the trademark of the goods.

The major success factors behind the concerts that we promoted are our efficient marketing strategies and our understanding of the pulses of the music industry.

The structure of the foreign subsidy will be: a general manager on the top who coordinates the work of the division and reported to the main office.

The single most significant trait that a person should possess in order to be successful in a generic sales position is the overachiever trait. The greater the amount of the overachiever trait a person has, [...]

More to the point, the fact that Walmart operates in various countries prioritizes the need for adjusting the training process to the local culture.

In general, the field of social media marketing affects the vast majority of online resources applied by Internet users, and the implementation of the principles and methods of engaging customers by promoting products in this [...]

Therefore, to market the organization producing smartphones for Europe and Asia, one will need to build the competitive advantage that will allow target audiences to pay closer attention to the brand in question. The key [...]

However, the alcoholic beer market in Russia has tremendous potential, and in order to achieve success, Baltika needs to appeal to the local consumer by its fresh approach to beer and innovative marketing through cultural [...]

The product is produced in New Zealand, and the company places the major value on environmental and social sustainability. On the one hand, the quality of New Zealand dairy products is well-known and valued in [...]

The paper is dedicated to the research of marketing peculiarities of the recent case, related to the increase of price for personal hygiene products, such as toilet paper, cat litter, and diapers.

The strategic expansion of Marco's Pizza to the Des Moines area will be subject to the law of supply and demand.

The prior mission of the discussed firm is the implementation of the idea of personalized pharmaceutics into the functioning of the given company.

Therefore, I recommend that the company invests in establishing a firm lead in the industry in China to take advantage of the growing market.

Google is a global technology leader and the developer behind the most successful internet project such as YouTube, the search engine with the same name, and Android. The company's flagship service, Google Search, is the [...]

The market for vegan hot dogs is a constantly growing market because the younger layer of the population is becoming more adherent to non-meat or vegan food sources.

5% of consumer spending is based on food, it is a repeat-purchase item leading to the continuous flow of profits, and food is one of the most branded items.

Credibility, safety, and, ultimately, the consistency of brand promises is ensured by a high degree of pithiness of its behavior in the market.

The launch of the Pet Care services and the application attached to it will be based on a detailed assessment of the environment of the pet care market.

The top line of the dairy and juice segment was adversely impacted by a decrease in the number of shops, the introduction of value-added tax, as well as the introduction of the expatriate levy by [...]

This paper evaluated some of the marketing tactics that Porsche uses to secure its sustainable development. The company started as a manufacturer of exclusive cars and continues to resemble this image today.

The success of the mall approach in the United States has led to the popularization of the methodology worldwide. Malls became such a location in the United States, combining job opportunities, the satisfaction of purchasing [...]

The audience will want to win Tumi products subconsciously, and in the future, fans will associate the goods of this manufacturer with excitement and victory.

Operations at Fabritex support Pearlwear's business needs by providing the type of fabric that the latter requires for manufacturing clothing items, namely, lingerie; As of now, Fabritex employes two types of knitting processes called warp [...]

One of the key pillars of this plan is to reduce the rate of unemployment in the country through different strategies including restriction of the expatriate workforce.

When applying the specified notion to the setting of the SwanLeap organization, which is one of the pioneers in the supply chain management enhancement within the IT industry, a member of the Lincoln Marketing Associates [...]

This trend is especially true in the cosmetics and skincare industry, which has been influenced by a rise in the demand for authentic and safe products.

As for targeting evaluation, the amount of disabled people is noticeable, and, in the future, it is unlikely to decline or grow, according to statistics.

High Flying Drone Enterprise is a new innovative company that provides high-quality and expedient delivery service to our valued customers by means of utilizing flying drones.

One of the reasons the country has been identified as a potential market for the Nike Air Max 2018 is the importing nature of its citizens.

Subway is a large fast-food chain that has restaurants across the US and outside the state. Finally, the process of implementation, evaluation, and control of the marketing mix requires one to outline the steps necessary [...]

To analyze the environment, it is necessary to decompose the internal and external factors that affect the company in the host and foreign markets.

The present paper is an attempt to answer the question of whether sneaker culture is a long-lasting phenomenon or the popularity of the subculture will soon deteriorate. In short, sneaker culture is gaining popularity due [...]

The value proposition is a summary of product features that are of importance to a customer and that are promised to be delivered.

Education of the populace about the intents and purposes of marketing strategies would make them more predisposed to the practice. These perceptions affect the effectiveness of marketing, as those viewed negatively are likely to generate [...]

Based on this information, it will be possible to draw a conclusion regarding the relevance of this study and the reliability of the proposed issue.

The focus of the brand, taking into account the current characteristics of the market and consumer interest, depends on several factors.

In the process, the areas such as the development of brand identity, the analysis of potential population segments and their needs, and the promotion of effective communication will be considered.

Specifically, the concerns associated with the management of managers' cultural needs, the issues related to diversity in the workplace, and the problem of the current public image of the company will be discussed in the [...]

It is evident that companies develop marketing strategies to create value for individuals and sell their products to as many of them as possible.

The purpose of the report is to develop an online marketing presence for the company and evaluate its opportunities. The buyer power is generally low in the literature industry due to the nature of the [...]

The success of a modern logistics company today largely depends on the competent integration of the CRM system with other IT tools and solutions used in the company.

Before the emergence of the Internet, the primary traditional venues used by companies to reach out to customers were radio and television.

In a large retail department store, the role of a communicator would fall to a communications officer or manager that has the direct responsibility of managing internal and public communication channels of the company.

The authors of the study emphasize that before the surgery, self-esteem and the level of self-sufficiency in women from the first group were significantly lower than in the representatives of the general population, and, later, [...]

Specifically, the emergence of social media in 2003-2004 entrenched the concept of e-marketing, which continues to evolve and shape the marketing space.

While personal care products in ancient times were available only to the select few individuals belonging to the higher echelons of the society, modern economy recognizes the value of low and medium-income customers as well [...]

Digital marketing strategies have gained massive popularity over the recent past. Large, mid-sized, and small firms are all using these platforms to promote their brands and products.

The aspect of income will also be identified to ensure that families and individuals who have average salaries purchase the shoe.

The specific topics explored included customer experience at B&N, the possibility of the firm launching a bar at the retail store, and critical success factors for the bookstore chain.

Furthermore, the fashion corner could be cut as well as the location chosen for the new center is situated in the historic part of the region rather than the urban one.

Being a powerful tool, the modern social media can contribute to the development of a particular brand by promoting its products and supporting the high level of interest to it.

In the business article published in the Financial Times newspaper, accessible in the https://www.ft.com website, FT Reporters examines various internal environmental issues that influence the operations of McDonald's in its home and overseas markets.

Using the cases of Amazon and Zappos, this author maintains that satisfying clients via better services can change their perceptions of an organisation's products and services to the extent of making voluntary purchasing decisions. Those [...]

First of all, the article generally elaborates on the notion of customer relationship management, which is defined as "the process of predicting customer behavior and selecting actions to influence that behavior to benefit the company".

One of the most important aspects to take into consideration with respect to international business is the company's international competitiveness. Finally, there is a highly significant factor to take into consideration when starting international cooperation, [...]

However, they fail to understand that being successful in the global market requires companies to translate their strategy implemented in the domestic market to a new environment with different cultural and linguistic values.

According to Smith and Anderson, the feedback from their peers and famous athletes is more valuable for the customers. Under Armour also posts videos about athletes and their stories of success on their Instagram page.

Dreze and Nunes pay attention to the method of differentiating travellers by status and argue that "the influence of tier size" can have a positive effect on interest in a certain company.

The article by Meler and MagaS explores the links between sustainable marketing and sustainable development. Sustainable marketing contributes to sustainable development by striving to balance the costs of production and consumption through spreading ideas.

As such, a significant part of marketing is understanding the contemporary strategies and evaluating their success. Marketing that is aimed at engaging in convincing the customers directly is essential to the introduction of new products.

It is the primary tool a company has that can affect the perception of the company and its products by consumers, and so it significantly contributes to the popularity of a product or service, especially [...]

As the key criterion of influence, this work will consider product impact that is one of the most strong forms of attracting consumer interest to the goods of a certain category.

The core business of the Chinese Development Bank involves supporting critical development projects in their countries of choice, such as projects in improving the infrastructure, agriculture, and production of the target country.

The understanding of the stages of the CDM process amplifies the power of influence and is capable of developing many different ways of directing customers' attention to a product a company wants to sell.

Novikova notes that the establishment of such a system requires the determination of customers' needs, the identification of the data along with the means of its protection, and the development of a structure.

For example, as the case under analysis mentions, the first stages of diversification and the introduction of the organization to the digital market caused a slight decline in the company's performance: "Amazon's performance in the [...]

The use of VR and AR as the means of enhancing communication in the healthcare environment and encouraging better patient education with the help of a more consistent contact between a patient and the healthcare [...]

As for the method of measuring performance, the report highlights the importance of such factors as the volume of sales and customer feedback.

It becomes easy to take care of a baby when one is within the homestead, but while away from home, it is essential to have all the required baby products.

Therefore, it is suggested for ACC Wholesale to combine the informational and transformational marketing strategy in order to create entertaining, educational, captivating, and relevant content that would boost brand and product awareness and increase customer [...]

Secondly, unlike competitors, the management of the enterprise in question seeks to adhere to the strategy of price retention, which will ensure stable demand and provide an opportunity to increase the number of regular customers.

The purpose of this paper is to discuss what other companies can emulate from Starbucks and specify what it can do better in regards to the current mobile marketing efforts.

The purpose of a marketing promotion is to raise awareness about the services of a hotel in question. It should be noted that the specifics of the hotel business imply the need to build a [...]

Travel aggregators are the quickest and easiest way to do that because they allow travelers to get the service provided by travel agents at a fraction of the price and in the comfort of their [...]

Such a strategy offers customers the opportunity to select this company's pizzas that are reasonably priced, tasty, and customized in terms of sizes.

The clothes will also fit adults; however, demographically, late teens will be the major target audience as it is important for them to be fit, have an active lifestyle, and keep pace with the popular [...]

Essentially, the marketing plan of the new Orthopedic Service Line aims to: Improve patient outcomes and satisfaction through the delivery of patient-centered quality services and collaborative relationships.

GLO-BUS is a company that experiences struggles in the drone market, and relevant changes to improve the company's performance have to be introduced to overcome the competitors. The warranty can stay the same, and a [...]

Online marketers use the Internet to deliver appropriate messages and promotional ideas to different consumer groups. Computer and writing skills will be necessary due to the nature of social marketing.

The Hershey Company, commonly known as Hershey's, is a chocolate manufacturer established in 1894. Hershey's has a competitive advantage due to its well-established image and the fame of some of its products, such as Hershey's [...]

The central theme of Levitt's article is the importance for companies to be customer-oriented instead of product-oriented. The way to be such a company is to recognize the needs of the customers as the main [...]

Advertising appeals are critical for the attraction of the customers to the brand, and, in this case, "humorous advertising appeals" change the reaction and encourage liking of the product.

In the proposed marketing of a shoe line on the Internet, ideal techniques or marketing strategies would be social media, search engine optimization, and digital bulk SMS to ensure that the Internet marketing campaign is [...]

Just by a click of a button, a customer is in a position to access the online movies retailed by the company from any place as long as the client has access to the Internet.

Among the particular inbound marketing efforts made by the management of the healthcare organization is the creation of a Facebook account.

The project is devoted to the description and comprehensive investigation of the design, production, and sale of Xiaomi devices - smartphones that now acquire their popularity among specific groups of the population characterized by the [...]

The centrality of this objective is to eliminate the aspect of the health concern in the product of interest. The product name is Church's Fried Chicken and the advertising objectives of the product are to [...]

The store was set up after serious scrutiny of the market trends and this was a major contributor to the fact that it survived for so long.

Target Audience: Families who Appreciate Spending Time Together Male and female; Age 14-60; High school, college, university, graduated, working; Parents come with their children, thus different education levels; Average annual income: $200,000+ household income; Marital [...]

The proposed forecast will be aimed at investigating the question about how many new client managers will be needed for the company to appropriately address an increasing number of customers in the next season. It [...]

The main aim of the strategy is to build a viable relationship between a company and its target audience. The main goal of the strategy was to increase the sales of soda globally.

To stand up in the crowd, the marketers' of the product using brand endorsers" "According to McCracken, endorsers can leverage their own popularity to create positive associations for brands in the minds of consumers.

Trying to attract more attention to the new location, the management of the restaurant created a blog available at the company's official website.

The paper explains the significance of the problem, provides the findings of current studies on the topic, and identifies possible ways for improving an organizations' position in the market.

In the case of business organizations that operate in foreign locations, both the liabilities of foreignness and emergingness can be transformed into assets of emergingness by lowering the cost of operation and expanding production.

But the project involved them in sampling the colors, the appropriate design, and the best way to make the counters for their easier access.

When formulating policies, the employees who are always in the field are needed to help inform the top management about the current situation in the market and the changing tastes of the customers.

Hence, online grocery delivery is expected to act as a marketing strategy for Amazon's line of products and also improve the competitive potential of the company.

Students will be willing to purchase the products introduced in the retail shop out of trust in the intentions of the management.

Some of the key issues addressed in this chapter include the expectation of customers in regards to services being offered and the perception of customers.

On the one hand, it urges the potential clients to open the bottle of the drink; thus, it is a call to action.

The value associated with the consumption of the new brand of Coca-Cola is a major concern because internal influences such as psychology and personality of the consumers may impede the initiative.

24/7 phone and online support and communication to be developed because people may ask for such relaxing services any time, and if the hotel wants to work with non-hotel guests, it has to be available.

For instance, in the past, personal sellers had to constantly communicate with their clients, and, while the relationships between the seller and the customer probably could be friendly in many cases, the sellers would still [...]

When it comes to a monopoly, the managers should offer a pricing strategy based on establishing the highest possible price that a company can propose with no engagement in price gouging.

I agree with Jacqueline that a successful loyalty program always adds value to the primary business of the company and is consistent with its brand and vision.

In addition to discounts for some of the products, the coupons may also include a gift for the couple to be married.

The following goal will be important in the improvement project: To set up audiovisual and lighting requirements for the first three months of screening within the budgeted cost of AED 48,000 In the budget estimates, [...]

It is critical to inform the customers about the upsides of becoming a loyal client and expose them to the real value of being a part of the rewards program.

This research paper explores a number of themes in the role of secondary data in marketing research. The emphasis is on offering the specific organisation with past and cotemporary data about the consumer, industry, and [...]

However, in order to make Company W able to obtain the most profit from its sales and gain a competitive advantage, it is critical to pay attention to individual differences that define its targeted population [...]

The creators of the projects designed their website with the purpose to promote the artists and musicians of Iceland. Therefore, the development of the social network platform within a music selling website is an opportunity [...]

When serving customers, how a staff relates to the customer and other stakeholders in the organization matters a lot, as this forms the core of how the customer may rate the organization and the overall [...]

The main objective of this position is ensuring satisfaction of the customers according to the ability of the business and I would ask my supervisor a couple of questions in order to understand my role [...]

The additional purpose of the focus group is to find out the preferences of the students and their feelings about the use of social media.

In other words, the assumption is that consumers will only be interested in low prices and the ease with which they will access the products. In a market niche where the consumer primary concern is [...]

The product is a high-end beverage juice product. The product will be displayed on the store shelf with other high-end juice products.

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