Marketing Essay Examples and Topics. Page 16

3,152 samples

Fabritex Company Analysis and Review

Operations at Fabritex support Pearlwear's business needs by providing the type of fabric that the latter requires for manufacturing clothing items, namely, lingerie; As of now, Fabritex employes two types of knitting processes called warp [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1430

Millennial Skin Care: Marketing

This trend is especially true in the cosmetics and skincare industry, which has been influenced by a rise in the demand for authentic and safe products.
  • Pages: 5
  • Words: 1493

Nike Air Max 2018: Marketing

One of the reasons the country has been identified as a potential market for the Nike Air Max 2018 is the importing nature of its citizens.
  • Pages: 8
  • Words: 2223

Subway: Marketing Mix Design

Subway is a large fast-food chain that has restaurants across the US and outside the state. Finally, the process of implementation, evaluation, and control of the marketing mix requires one to outline the steps necessary [...]
  • Pages: 2
  • Words: 562

Disneyland Parks: Global Marketing

To analyze the environment, it is necessary to decompose the internal and external factors that affect the company in the host and foreign markets.
  • Pages: 6
  • Words: 1752

Future of Sneaker Culture

The present paper is an attempt to answer the question of whether sneaker culture is a long-lasting phenomenon or the popularity of the subculture will soon deteriorate. In short, sneaker culture is gaining popularity due [...]
  • Pages: 5
  • Words: 1374

Marketing Ethics: What Customers Like and Dislike

Education of the populace about the intents and purposes of marketing strategies would make them more predisposed to the practice. These perceptions affect the effectiveness of marketing, as those viewed negatively are likely to generate [...]
  • Pages: 5
  • Words: 1441

Children at Risk Charity Organisation’s Marketing Plan

In the process, the areas such as the development of brand identity, the analysis of potential population segments and their needs, and the promotion of effective communication will be considered.
  • Subjects: Marketing Project
  • Pages: 11
  • Words: 3130

Walmart’s Marketing Strategy Selection Process

Specifically, the concerns associated with the management of managers' cultural needs, the issues related to diversity in the workplace, and the problem of the current public image of the company will be discussed in the [...]
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 916

The Book Club Company’s Online Expansion

The purpose of the report is to develop an online marketing presence for the company and evaluate its opportunities. The buyer power is generally low in the literature industry due to the nature of the [...]
  • Pages: 12
  • Words: 2887

Amazon Fire Tablets: Recommendations for 2019

This report aims to analyse the state of the tablet market and Amazon's place in it in order to make recommendations for the future of the Amazon Fire.
  • Subjects: Product Marketing
  • Pages: 11
  • Words: 3060

Aramex Company’s Customer Relationship Management

The success of a modern logistics company today largely depends on the competent integration of the CRM system with other IT tools and solutions used in the company.
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 1232

Retail Store Communication and Its Specifics

In a large retail department store, the role of a communicator would fall to a communications officer or manager that has the direct responsibility of managing internal and public communication channels of the company.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 646

Cosmetic Surgery Marketing for Young Irish Women

The authors of the study emphasize that before the surgery, self-esteem and the level of self-sufficiency in women from the first group were significantly lower than in the representatives of the general population, and, later, [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 891

Instagram as an E-Marketing Tool

Specifically, the emergence of social media in 2003-2004 entrenched the concept of e-marketing, which continues to evolve and shape the marketing space.
  • Pages: 8
  • Words: 2210

Personal Care Products’ Advertising Strategies

While personal care products in ancient times were available only to the select few individuals belonging to the higher echelons of the society, modern economy recognizes the value of low and medium-income customers as well [...]
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 1154

Alserkal Cultural Foundation’s Business Plan

Furthermore, the fashion corner could be cut as well as the location chosen for the new center is situated in the historic part of the region rather than the urban one.
  • Subjects: International Marketing
  • Pages: 2
  • Words: 605

Nike vs. Dove Companies’ Social Media Power

Being a powerful tool, the modern social media can contribute to the development of a particular brand by promoting its products and supporting the high level of interest to it.
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 1148

Marketing Environment and Principles

In the business article published in the Financial Times newspaper, accessible in the https://www.ft.com website, FT Reporters examines various internal environmental issues that influence the operations of McDonald's in its home and overseas markets.
  • Pages: 4
  • Words: 866

Customer Behavior and Marketing Principles

Using the cases of Amazon and Zappos, this author maintains that satisfying clients via better services can change their perceptions of an organisation's products and services to the extent of making voluntary purchasing decisions. Those [...]
  • Pages: 5
  • Words: 886

International Business: A Managerial Perspective

One of the most important aspects to take into consideration with respect to international business is the company's international competitiveness. Finally, there is a highly significant factor to take into consideration when starting international cooperation, [...]
  • Subjects: International Marketing
  • Pages: 2
  • Words: 283

Domestic and International Marketing Definition

However, they fail to understand that being successful in the global market requires companies to translate their strategy implemented in the domestic market to a new environment with different cultural and linguistic values.
  • Pages: 1
  • Words: 283

Under Armour’s Marketing SWOT Analysis

According to Smith and Anderson, the feedback from their peers and famous athletes is more valuable for the customers. Under Armour also posts videos about athletes and their stories of success on their Instagram page.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 658

Sustainable Marketing for Sustainable Development

The article by Meler and MagaS explores the links between sustainable marketing and sustainable development. Sustainable marketing contributes to sustainable development by striving to balance the costs of production and consumption through spreading ideas.
  • Pages: 1
  • Words: 311

Understanding of Marketing and Supply Chain Management

It is the primary tool a company has that can affect the perception of the company and its products by consumers, and so it significantly contributes to the popularity of a product or service, especially [...]
  • Pages: 2
  • Words: 296

The Chinese Development Bank: Expansion in the UAE

The core business of the Chinese Development Bank involves supporting critical development projects in their countries of choice, such as projects in improving the infrastructure, agriculture, and production of the target country.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 577

Internet Influence on the CDM Process

The understanding of the stages of the CDM process amplifies the power of influence and is capable of developing many different ways of directing customers' attention to a product a company wants to sell.
  • Pages: 2
  • Words: 678

Amazon Go Company’s Diversification Strategies

For example, as the case under analysis mentions, the first stages of diversification and the introduction of the organization to the digital market caused a slight decline in the company's performance: "Amazon's performance in the [...]
  • 5
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 944

Virtual and Augmented Reality as Medical Equipment

The use of VR and AR as the means of enhancing communication in the healthcare environment and encouraging better patient education with the help of a more consistent contact between a patient and the healthcare [...]
  • Subjects: Product Marketing
  • Pages: 5
  • Words: 1390

ACC Wholesale: Social Media Marketing Plan

Therefore, it is suggested for ACC Wholesale to combine the informational and transformational marketing strategy in order to create entertaining, educational, captivating, and relevant content that would boost brand and product awareness and increase customer [...]
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1711

Miami Bakery’s Marketing Plan Development

Secondly, unlike competitors, the management of the enterprise in question seeks to adhere to the strategy of price retention, which will ensure stable demand and provide an opportunity to increase the number of regular customers.
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2261

Starbucks: Mobile Marketing

The purpose of this paper is to discuss what other companies can emulate from Starbucks and specify what it can do better in regards to the current mobile marketing efforts.
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 583

Marketing Promotion in the Hotel Business

The purpose of a marketing promotion is to raise awareness about the services of a hotel in question. It should be noted that the specifics of the hotel business imply the need to build a [...]
  • Pages: 1
  • Words: 303

International Marketing Plan for Indonesia

Travel aggregators are the quickest and easiest way to do that because they allow travelers to get the service provided by travel agents at a fraction of the price and in the comfort of their [...]
  • Subjects: Strategic Marketing
  • Pages: 8
  • Words: 2313

Sport Clothing: Merchandising Plan

The clothes will also fit adults; however, demographically, late teens will be the major target audience as it is important for them to be fit, have an active lifestyle, and keep pace with the popular [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 663

Orthopedic Service Line’s Marketing Plan

Essentially, the marketing plan of the new Orthopedic Service Line aims to: Improve patient outcomes and satisfaction through the delivery of patient-centered quality services and collaborative relationships.
  • Subjects: Marketing Project
  • Pages: 14
  • Words: 3765

Glo-Bus: Regional Competitive Advantage

GLO-BUS is a company that experiences struggles in the drone market, and relevant changes to improve the company's performance have to be introduced to overcome the competitors. The warranty can stay the same, and a [...]
  • Subjects: Strategic Marketing
  • Pages: 3
  • Words: 925

Product-Marketing Innovation, Roles and Skillsets

Online marketers use the Internet to deliver appropriate messages and promotional ideas to different consumer groups. Computer and writing skills will be necessary due to the nature of social marketing.
  • Pages: 2
  • Words: 594

The Hershey Company’s Product Marketing Plan

The Hershey Company, commonly known as Hershey's, is a chocolate manufacturer established in 1894. Hershey's has a competitive advantage due to its well-established image and the fame of some of its products, such as Hershey's [...]
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1081

“Marketing Myopia” Book by Theodore Levitt

The central theme of Levitt's article is the importance for companies to be customer-oriented instead of product-oriented. The way to be such a company is to recognize the needs of the customers as the main [...]
  • Pages: 2
  • Words: 553

Promotional Mix and Market Penetration Strategies

Advertising appeals are critical for the attraction of the customers to the brand, and, in this case, "humorous advertising appeals" change the reaction and encourage liking of the product.
  • Pages: 2
  • Words: 590

Internet Marketing Consultation for a Shoes Shop

In the proposed marketing of a shoe line on the Internet, ideal techniques or marketing strategies would be social media, search engine optimization, and digital bulk SMS to ensure that the Internet marketing campaign is [...]
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 554

Watz Movie World Company’s Advertisement Plan

Just by a click of a button, a customer is in a position to access the online movies retailed by the company from any place as long as the client has access to the Internet.
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2225

Saint-Joseph Hospital’s Inbound Marketing

Among the particular inbound marketing efforts made by the management of the healthcare organization is the creation of a Facebook account.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 579

Xiaomi Devices’ Design, Production, and Sale

The project is devoted to the description and comprehensive investigation of the design, production, and sale of Xiaomi devices - smartphones that now acquire their popularity among specific groups of the population characterized by the [...]
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 851

Church’s Fried Chicken Promotion Plan in Egypt

The centrality of this objective is to eliminate the aspect of the health concern in the product of interest. The product name is Church's Fried Chicken and the advertising objectives of the product are to [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 551

Kakao Brand Marketing and Potential Partnership

Target Audience: Families who Appreciate Spending Time Together Male and female; Age 14-60; High school, college, university, graduated, working; Parents come with their children, thus different education levels; Average annual income: $200,000+ household income; Marital [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 580

Forecast Situation Analysis by Georgoff and Murdick Method

The proposed forecast will be aimed at investigating the question about how many new client managers will be needed for the company to appropriately address an increasing number of customers in the next season. It [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 735

Public Relations Strategy and Campaigns

The main aim of the strategy is to build a viable relationship between a company and its target audience. The main goal of the strategy was to increase the sales of soda globally.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 570

Marketing: Retail Advertising and Celebrity Endorsement

To stand up in the crowd, the marketers' of the product using brand endorsers" "According to McCracken, endorsers can leverage their own popularity to create positive associations for brands in the minds of consumers.
  • Pages: 9
  • Words: 2451

Product Design and Market Competitiveness

The paper explains the significance of the problem, provides the findings of current studies on the topic, and identifies possible ways for improving an organizations' position in the market.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 956

Lenovo Company’s Liability of Emergingness

In the case of business organizations that operate in foreign locations, both the liabilities of foreignness and emergingness can be transformed into assets of emergingness by lowering the cost of operation and expanding production.
  • Subjects: International Marketing
  • Pages: 3
  • Words: 834

The Jumping Rope Toy Project Plan

But the project involved them in sampling the colors, the appropriate design, and the best way to make the counters for their easier access.
  • Subjects: Product Marketing
  • Pages: 3
  • Words: 872

The New Dubai Shopping Mall: Marketing and Human Resources

When formulating policies, the employees who are always in the field are needed to help inform the top management about the current situation in the market and the changing tastes of the customers.
  • Subjects: Strategic Marketing
  • Pages: 20
  • Words: 5447

Customer Loyalty and Premature Marketing

Some of the key issues addressed in this chapter include the expectation of customers in regards to services being offered and the perception of customers.
  • Pages: 3
  • Words: 839

Coca-Cola Company and Consumer Behaviour

The value associated with the consumption of the new brand of Coca-Cola is a major concern because internal influences such as psychology and personality of the consumers may impede the initiative.
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1066

Hotel’s Integrated Marketing Communication Plan

24/7 phone and online support and communication to be developed because people may ask for such relaxing services any time, and if the hotel wants to work with non-hotel guests, it has to be available.
  • 5
  • Subjects: Marketing Project
  • Pages: 1
  • Words: 286

Personal Selling Under Web-Technology Influence

For instance, in the past, personal sellers had to constantly communicate with their clients, and, while the relationships between the seller and the customer probably could be friendly in many cases, the sellers would still [...]
  • Pages: 1
  • Words: 311

Monopoly Pricing Strategies in Case of Competition

When it comes to a monopoly, the managers should offer a pricing strategy based on establishing the highest possible price that a company can propose with no engagement in price gouging.
  • Subjects: Strategic Marketing
  • Pages: 1
  • Words: 138

Museum Improvement Project as an Internship Goal

The following goal will be important in the improvement project: To set up audiovisual and lighting requirements for the first three months of screening within the budgeted cost of AED 48,000 In the budget estimates, [...]
  • Subjects: Marketing Project
  • Pages: 10
  • Words: 2759

Loyalty or Reward Program and Its Aspects

It is critical to inform the customers about the upsides of becoming a loyal client and expose them to the real value of being a part of the rewards program.
  • Pages: 1
  • Words: 575

Marketing Research Skills and Secondary Data Issue

This research paper explores a number of themes in the role of secondary data in marketing research. The emphasis is on offering the specific organisation with past and cotemporary data about the consumer, industry, and [...]
  • Pages: 9
  • Words: 2582

Regional Sales and Marketing in Chicago

However, in order to make Company W able to obtain the most profit from its sales and gain a competitive advantage, it is critical to pay attention to individual differences that define its targeted population [...]
  • Pages: 3
  • Words: 276

Gogoyoko Music Selling Company’s Marketing Plan

The creators of the projects designed their website with the purpose to promote the artists and musicians of Iceland. Therefore, the development of the social network platform within a music selling website is an opportunity [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2202

Customer Care, Service Expectations and Culture

When serving customers, how a staff relates to the customer and other stakeholders in the organization matters a lot, as this forms the core of how the customer may rate the organization and the overall [...]
  • Pages: 3
  • Words: 899

Customer Care Qualities and Organizational Culture

The main objective of this position is ensuring satisfaction of the customers according to the ability of the business and I would ask my supervisor a couple of questions in order to understand my role [...]
  • Pages: 3
  • Words: 1085

Social Marketing Research Guideline

The additional purpose of the focus group is to find out the preferences of the students and their feelings about the use of social media.
  • Pages: 4
  • Words: 1124

Production Concept in Manufacturing Business

In other words, the assumption is that consumers will only be interested in low prices and the ease with which they will access the products. In a market niche where the consumer primary concern is [...]
  • Pages: 1
  • Words: 200

Store Loyalty Cards and Their Effects on Retailers

The second last section of the report focused on the shortcomings of loyalty cards to consumers and they included gradual price increases, a phenomenon of exclusivity, and disincentives for consumers.
  • Pages: 30
  • Words: 8142

FlaBlaster Cream Marketing Plan

Our mission is to establish FlaBlaster, as the most effective topical solution available to free the body of fat and cellulite instantly in the stomach, legs, arms, and buttocks of potential customers across the globe.
  • Subjects: Product Marketing
  • Pages: 19
  • Words: 5203

Marketing Strategies in Hospitality and Tourism Industry

Additionally, unlike in the marketing of goods where production is separate from consumption, customers actively participate in the production of services within the hospitality, tourism, and leisure industry, and therefore any marketing effort in this [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 411

Product Creativity in the Hospitality Industry

The creativity of the products remains the best way to beat the market competition. It is essential to induce creativity on the side of customers in terms of the use of the products.
  • Pages: 2
  • Words: 684

Sonic Automotive and Starbucks Companies’ Service Marketing

Despite the fact that China is a tea-drinking nation, the article, 'Starbucks Plays to Local Chinese Tastes' expound on the strategies that this firm is planning to put in place to increase its overall brand [...]
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 878

Porsche and Visa Companies’ Advertisements

Porsche's advertisement targets the self-actualization of the audience, appealing to the instinct of viewers that appeals to the attainment of the ultimate desire.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 883

Golden Rule of Selling Philosophy

According to Peppers and Rogers, one of the strategies is to develop a genuine relationship with the customer by directing them to the right product even if such a product belongs to a business rival. [...]
  • Pages: 2
  • Words: 549

Price Discrimination and Psychological Techniques

This knowledge will make it easier for the business to have the most attractive prices in the region. The business strategy adopted by the small business should also be used to identify the best prices.
  • Pages: 3
  • Words: 846

Emirates Industry for Camel Milk & Products in the UK

I examined the history of EICMP, the range of products it manufactures, the reputation of the organization, its production facilities and their power, and the positions of the company in the local market and in [...]
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1554

ASOS Fashion Company’s Market Entry Into Dubai

The purpose of the report is to highlight the appropriate market entry strategy for ASOS in Dubai. The report considers the business, industry, and consumer factors affecting the suitability of the business location.
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1520

Global Business Management and Consumer Behavior

The conditions of the sea could not allow for the rice to remain dry and in good condition. This would need the firm to consider whether the target market would benefit from the new product [...]
  • Pages: 4
  • Words: 1331

Child Marketing and VALS Test

Marketers use children to market and sell a variety of products and services. This will benefit the consumers since they will be able to get their desired product and services at ease.
  • Pages: 2
  • Words: 610

Marketing in the Small Business

Market share is the share of revenue, which estimates the share of income and value of units sold in a specified time period.
  • Pages: 3
  • Words: 828

Marketing Research: Methods and Techniques

The test-retest reliability is used to test whether the research results are similar if the same research is carried out under similar conditions. Content validation is used to check how the research contents relate to [...]
  • Pages: 6
  • Words: 1747

Understanding the Premises of the Market Operation

Seeing that the organization in question is relatively new and needs to get accustomed to the target market, as well as to explore the demands of the target customers, the niche strategy seems to be [...]
  • Pages: 2
  • Words: 568

Trash Compactors: SWOT Analysis

However, the targeted trash compactors will deliver different strengths to the consumers. This practice will reduce the prices of trash compactors.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 564

Olay Daily Facials Company’s Marketing Issues

The issue to be addressed in this plan is the attraction of extra demographic groups, and if possible, subsidiarily differentiation of this product from the chief competitor's and other competitors'.
  • Pages: 3
  • Words: 1148

Incentives and Sensation in Marketing Strategy

Marketers, therefore, ensure that they target one of these steps a phenomenon that triggers the mind to make a decision in a particular manner towards the purchase of the commodity.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 574

Achieving Full Potential in the Energy Market

In order to achieve its full potential and build an effective strategy, a company needs to conduct a SWOT analysis, to determine the businesses strengths, weaknesses, opportunities and threats.
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 640

JLM Enterprises: Social Network Site Feasibility Study

In doing this, the project will be aiming at accomplishing the following objectives: Strengthening a new way of job hunting to the modern standards. It will be an online site connecting people from all corners [...]
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 648