Strategy Essay Examples and Topics. Page 2

847 samples

The 2020 Summer Olympics in Madrid

In the context of the Madrid 2020 Olympics, the objective of the marketing strategy will be to convey the information about the event.
  • Pages: 13
  • Words: 3210

The Strategy Change Cycle and Its Elements

The first step ensures that all the crucial stakeholders are aware of the changes required in an organization and agree on the efforts to ensure the effective implementation of changes.
  • Pages: 7
  • Words: 1953

Red Bull Company Marketing Strategy

The three main reasons for the success of Red Bull's market strategy is its representation of a subculture, concentration in a niche market and the perceived social benefits of consuming the drink.
  • Pages: 12
  • Words: 3305

Analyzing Firm Strategy: Lipton Tea

Despite the production of Lipton Tea possesses the highest ratings in the sphere of tea marketing, the company stays in constant opposition to such rival firms as Tetley Tea and Society Tea.
  • Pages: 3
  • Words: 724

Campbell Soup Company

At the country of operation level, managers are expected to analyze the situation and the needs of the market and then advice the company accordingly on those products that seem to be of interest in [...]
  • Pages: 10
  • Words: 2629

Google Business Strategy

The search engine is the main business of the firm. Google has built its business through the differentiation strategy of its core business, which is the search engine.
  • Pages: 12
  • Words: 1480

Amazon: Global Strategy

Soul used to be a significant online retailer in the UAE and was purchased by Amazon as part of its global strategy.Noon.com is an online retailer operating in the UAE, which has 500 employees and [...]
  • Pages: 4
  • Words: 1218

Boeing and Airbus Competition

With the background that includes the visions of the two companies, the paper seeks account for the difference in the visions, analyse the events of competition between the two companies, give an analysis of the [...]
  • Pages: 15
  • Words: 4352

Improving Service Quality

In the context of this report, the main stakeholders in reference to quality of service offered are the staff and the customers.
  • 1
  • Pages: 9
  • Words: 2491

The Eurasian Brewing Company’s Strategy in China

Additionally, the company faces the threat of the brands not being accepted by consumers in the Chinese market. In particular, a company's product should be difficult to mimic by other entities in the competitive market.
  • Pages: 2
  • Words: 774

GreenWood Resources: Strategies

GreenWood was established in 1998 by Jeff Nuss with a global vision of creating sustainable resources through tree plantation to address global warming.
  • Pages: 12
  • Words: 1746

Apple Inc. Marketing Mix

In line with Apple's product strategy, Chazin says the company's products are similar to other products in the market, but because of its "genius" marketing strategy, many consumers believe Apple is superior to other brands [...]
  • 5
  • Pages: 8
  • Words: 2231

John D. Rockefeller – Standard Oil Monopoly

Baylor stated that, in order for the Standard Oil Company to compete with the Russian Oil in the Asian and European Countries, John D Rockefeller subsidized the foreign prices of oil.
  • 3
  • Pages: 7
  • Words: 1957

John’s Smoothies’ Strategic Management

On the basis of the ownership of business being of a sole proprietorship status, the business will grow rapidly as decisions will be made faster and also the direct management of the business will ensure [...]
  • Pages: 23
  • Words: 6289

Strategic Management of the BMW

The management of the company understood the fact that the global market would develop and that it was necessary for the company to be innovative and develop strategic policies to remain viable in the market.
  • 5
  • Pages: 9
  • Words: 2595

Airbus Strategic Management

This report is divided into three parts where the first part takes a look at strengths, weaknesses, opportunities and threats of the Airbus Company; the second part, looks at the external environment of the company [...]
  • Pages: 18
  • Words: 4888

Chipotle Mexican Grill: Business Strategy

The continuous opening and closing of the Chipotle restaurant chains indicated a failure to curb the gap of eradicating the issue, which deterred customers from returning.
  • Pages: 3
  • Words: 694

The Six Sigma Strategy in Microsoft

The desired outcome thus is for the organization to understand the process of acquiring focus, and the identification of the path to improvement.
  • Pages: 5
  • Words: 1481

Comparisons Between Business and Military Strategies

The military strategy involves combatant skills that are used to fight enemies and safeguard the interest of international borders. In addition, they involve the acquisition of new skills and information that is useful in competing [...]
  • Pages: 6
  • Words: 669

Microsoft Corporation Marketing Strategy

Marketing Mix for Microsoft With the similarities of a market segment, an organization is able to develop effective marketing strategy where focus shifts to devising the correct method to sell and address the needs of [...]
  • Pages: 5
  • Words: 1386

Procter & Gamble: Marketing Plan and Evaluation

However, it seems that the company must consider not only the issue of competitiveness, but also the company's reputation in the eyes of the population. With these issues in mind, the company is most likely [...]
  • Pages: 3
  • Words: 896

Future of Smart Phones

This paper will explore the likely direction Smart Phone development is likely to take in the next five years. Another aspect of change is also in the size of the smart phones.
  • Pages: 2
  • Words: 582

Southwest Airlines Business Strategy

One of the factors that have made the airline succeed under the low-cost structure entails the usage of the Boeing 737 as the company's aircraft type.
  • 3
  • Pages: 28
  • Words: 7778

Nike’s E-Marketing in Its Market Strategy

The management has been advancing in technology, and currently Nike is one of the leading firms in the apparel industry that has advanced in the use of virtual market.
  • 5
  • Pages: 10
  • Words: 2708

Volkswagen Business Strategy During Crisis

The actions of VW have a number of consequences. For the environment, this fraud means that the actual emission of the harmful NOx has been much bigger than expected.
  • Pages: 20
  • Words: 3006

Caterpillar’s Strategy in Foreign Markets

The foreign direct investments of the company in these locations increase the company's global presence. The strategy strives to address the needs of the customers in these markets.
  • Pages: 2
  • Words: 593

Coca-Cola Innovation Strategy

Coca Cola at its disposal have a model known as segmentation; this has made it possible for the company to serve the needs of distinguishing clientele, as well distinguishing the company's brand; this has been [...]
  • 5
  • Pages: 2
  • Words: 771

Strategy of International Business: Vestas Company

Interests of Vestas in Brazil comes from the company's realization that the country has one of the most competitive markets worldwide for wind energy, which is also fast growing; it is one of the new [...]
  • 3
  • Pages: 13
  • Words: 3953

The Nigerian Bottling Company’s Strategy Overview

Nigeria is a relatively stable country apart from the uprising of the terrorists in the northern part. In addition, Nigeria is part of the Commonwealth of Nations and the Organization of the Petroleum Exporting Countries.
  • Pages: 12
  • Words: 3323

“Strategic Intent” by Hamel

The article claims that while modern competitive analysis focuses on the existing resources, there is no indication in the resource base as to the strategy of the company and its vision which are the key [...]
  • Pages: 2
  • Words: 618

Nike: Corporate and Production Strategies

From a global perspective, the factors that will impact the extent to which Nike's strategies will be successful are the growing demand for sports, active lifestyles, and demographic changes.
  • Pages: 1
  • Words: 341

Chipotle: The Strategic Analysis

The current strategic analysis suggests that the company focuses on meeting larger goals of the communities that it serves such as health, safety, and prosperity.
  • Pages: 3
  • Words: 829

Information Technology in Business

Imagine a news channel where work is done in a very fast pace, in coming of information, screening and sorting it out, getting them edited, capturing proper footages, stopping on air program to break the [...]
  • Pages: 2
  • Words: 578

UK Fashion Industry: ASOS Marketing Campaign

The success of the re-launch of the modified products will greatly depend on a proper understanding of the internal and external factors that would impact the marketing campaign of ASOS.
  • Pages: 8
  • Words: 2256

Walt Disney’s Company Strategy

The recommendations that are outlined in the end will enable this company to prepare itself in dealing with the present threats as well as those that might come up in the future.
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  • Pages: 10
  • Words: 2833

Amazon.com Competitive Strategies

Amazon.com realized that the theory of increasing sales as a general strategy for the competitiveness of a business was not enough in the e-tailing environment.
  • Pages: 8
  • Words: 2282

Apple Global Strategy

Apple's global strategy continues to evolve; since its inception the company has always valued innovation and thinking out of the box, and the company's corporate culture remains one of its core strategic achievements. In Ungson [...]
  • Pages: 8
  • Words: 2211

HP Benchmarking Strategy

The two benchmarking processes have been important in helping the organization usurp the supreme position in the computer market from the Dell Corporation. Benchmarking has helped the organization to understand and to anticipate the action [...]
  • Pages: 6
  • Words: 1855

Google’s Competitive Strategy

The company has developed its own infrastructure that ensures that its customers experience efficient and fast search; and this allows the company to maintain its competitive edge over other search engines.
  • Pages: 2
  • Words: 714

Business canvas model

Sustaining trust in the Tesco brand is likely to be a major area of focus because this directly affects its sales.
  • Pages: 5
  • Words: 1393

Social Media as an Effective Marketing Tool

To bring out this significance of social media networks, the article will highlight the popularity of social media networks, how they can be used to collect views and how they can be used to show [...]
  • Pages: 8
  • Words: 2277

Team-Building Strategies of Apple

The most judicious way to cultivate the Five Cs is by recruiting applicants that are team players and compatible with the company culture. Employees should be incentivized to participate through financial compensation and the offer [...]
  • Pages: 3
  • Words: 837

JD Wetherspoon Company’s Product Strategy

The major driving point of JD Wetherspoon is the ability to retain total control of all the affiliate pubs. In addition to soft drinks, the company has created a niche in the food industry.
  • Pages: 2
  • Words: 560

Amazon’s Strategy Implementation

The corporation has been a member of the Fortune 500 for most of its existence, but the last ten years saw it rise meteorically to become a part of the daily lives of many people [...]
  • Pages: 2
  • Words: 553

Wal-Mart Company’s Global Strategy

This was because Wal-Mart was a newcomer in the European and Asian markets with deficiencies in strong client associations and comparatively small in size to lure brand loyal customers.
  • Pages: 4
  • Words: 1225

CEMEX’s Acquisition Strategy

However, in relation to the Rinker Group acquisition, the standard strategy followed by CEMEX was not effective, and the corporation faced the problem of the debt burden.
  • Pages: 2
  • Words: 475

Business-Level Strategy: Alibaba

On the other hand, the grand strategy of Alibaba is to expand its market in the future and get as many users as it can.
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  • Pages: 8
  • Words: 2219

Aramex International Business Strategy

In the Arabian Gulf, Aramex has become the company of choice in the logistics and other related services. The company aims to repeat its model used in the Gulf region in the other parts of [...]
  • 4
  • Pages: 9
  • Words: 2498

Amazon.com Strategic Management

The exclusion of middlemen in their business has led to the reduction of the cost of their products hence the company is able to obtain more customers compared to their competitors in the local and [...]
  • Pages: 12
  • Words: 3499

Innovation Management in Honda

The problem arose from the failure of a follow up market plan to raise necessary awareness for the products to be well received in the market and also the release of the prius which was [...]
  • Pages: 14
  • Words: 3801

The 2020 Summer Olympics Games in Doha City

Although there are diverse factors as to why the city is interested in the winning bid rights to host the games, it is seen that the basic objectives of the stakeholders in the city is [...]
  • Pages: 16
  • Words: 4444

Netflix Company’s Strategies

This greatly increased the competition between the players in the industry as the firms that operated in the industry focused on how they could be able to provide the services that were required by the [...]
  • Pages: 10
  • Words: 2689

Wawa Convenience Store: Case Study

Thus, within the framework of this case study, an analysis of the customer service strategy of the convenience Wawa network will be conducted, during which the strengths and weaknesses of the business will be highlighted.
  • Pages: 2
  • Words: 567

Sustainable Growth Strategies for McDonald’s

If the company continues to cooperate with eco-brands and invest in the production of eco-packaging and tableware, it will establish McDonald's as a quality and caring manufacturer.
  • Pages: 1
  • Words: 364

Walmart: Strategic Plan Assignment

There is a need to reinforce the organizational culture in Walmart to uphold its success and sustainability. Globalization has resulted in Walmart’s market expansion endeavors.
  • Pages: 8
  • Words: 1240

Hedging Strategies for Baker Adhesives

If the dollar has strengthened against the Brazilian Real the company will get more dollars and if the dollar rate is lower than the current rate in the future the company will get fewer dollars [...]
  • Pages: 4
  • Words: 1143

Aggregate Planning and Master Scheduling

Chase demand and level capacity are the two types of strategies that can be implemented to achieve a balance of demand and capacity in aggregate planning.
  • Pages: 1
  • Words: 295

Blue Ocean Strategy in the United Arab Emirates

For the United Arab Emirates, the adoption of the blue ocean strategy is associated with overcoming the restricted environment and acceptance of the possibility of creating a unique market space, where there will be no [...]
  • Pages: 4
  • Words: 868

Hardball Strategies for Trouncing the Competition

If a business enters a certain market segment dominated by its competitor and introduces a product or service similar to the competitor's that is cheaper and of higher quality, then the business is said to [...]
  • Pages: 4
  • Words: 1218

Just Us! Marketing Plan

The company's culture is rooted in the idea of returning value, especially to the community of producers who often are taken advantage of by the middlemen.
  • Pages: 6
  • Words: 1683

Strategic Management Case Analysis: Glenmark

Although the company had the capabilities required to succeed in generics business, it ventured into the discovery business that was evidently out of its capabilities.
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  • Pages: 7
  • Words: 2099

Business Plan of Sports Center

Consequently, the mission of Sports Center is to meet the needs and requirements of our target market by providing them with aftermarket products within the skating industry.
  • Pages: 10
  • Words: 2283

Tesco Strategic Decisions

The computer and internet system seems to be one of the thorns that the company should be looking at; the failures that the company is getting are coming from adopting technology that is outdated or [...]
  • Pages: 7
  • Words: 1958

Emirates NBD Bank Innovative Strategies

From Emirate NBD's website, it is clear that the bank has a course of action to take and plans to follow in the adoption and utilisation of innovations.
  • Pages: 4
  • Words: 1009

Wal-Mart in Various Markets

The success and failure of the company in some markets require an analysis of the company's strategies to identify areas of weaknesses and recommend strategies for success.
  • Pages: 5
  • Words: 1453

Walmart Capacity Management

This is due to a reduction in the level of consumers' disposable incomes, which has affected the financial performance of the firms in the supermarket industry.
  • Pages: 6
  • Words: 1762

Refrigerated Iced Tea Business

A point worth of consideration is that the selection of the products as well as the location of the business has been influenced by the market needs and gap in the provision of the product.
  • Pages: 7
  • Words: 1797

Training And Development As A Strategy

Therefore, the system concentrates on performance of employees in relation to goals of the organization with less consideration to their personal attributes and interests.
  • Pages: 5
  • Words: 1408

Market Entry Strategies for MNEs and SMEs

On the contrary, indirect exporting involves the exporting firm to sell another buyer the products and the buyer then exports the products to other foreign markets.
  • Pages: 3
  • Words: 916

Strategic Report for Spotify

It is so popular that the music industry is a dynamic industry that keeps growing and advancing in the way it delivers music to the fans worldwide.
  • Pages: 13
  • Words: 3473

Best Buy’s Strategies and Performance

The main idea of programmed decision making is to use the practices and strategies which were successful for other companies and can be implemented by Best Buy.
  • Pages: 2
  • Words: 547

Boeing Strategic Plan

According to Collopy, the introduction of the company's commercial aircraft 707 in the year 1958 was a great success since the company continued leading in the entire industry for commercial aircraft.
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  • Pages: 4
  • Words: 1508

International Business Expansion Strategies

A firm that seeks to make an impact internationally needs to ensure that its operations are suited to the business environment that exists in a particular country. Therefore, this allows a firm to avoid various [...]
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  • Pages: 5
  • Words: 1367

Costco Company Strategy

The existence and growth of the discount warehouses in the retail segment shows that it is a business model that is able to weather the storms of economic downturns such as those that the world [...]
  • Pages: 4
  • Words: 1079

Process and Location Strategy

The decisions comprise the selection of a process, the technology used, layout of facilities and process flow analysis. An improper location of a plant can lead to a loss and waste of investment made in [...]
  • Pages: 2
  • Words: 632

SEGA’s Strategic Roadmap in the Video Game Industry

SEGA is one of the most notable companies in the highly competitive gaming industry, and it is currently at a critical strategic point that will determine the development of the organization in the 2020s.
  • Pages: 4
  • Words: 1034

The Aspects of the Strategic Compensation

Stockholders tend to feel a sense of ownership that directly affects the company's performance, whereas the manager utilizes compensation to attract and retain workers.
  • Pages: 1
  • Words: 352

The Johnson & Johnson Firm’s Corporate Strategy

In the light of the recent complications in the Johnson & Johnson company's reputation due to the lawsuits addressing product quality and its effect on human health, a shift in corporate strategy implementation is required.
  • Pages: 1
  • Words: 282

Netflix: Management During COVID-19 Pandemic

In the recent years, Netflix has started to put more resources into their own content, with firms predicting that Netflix spends nearly 18 billion currently on content, and 85% of that going to the production [...]
  • Pages: 3
  • Words: 694

Etihad Airways’ Strategic Survival Mechanism

The pandemic has led to the disruption of airline activities globally, resulting in a shrinking market value for this business. The commitment of Etihad Airways to expansion and providing clients with the best services and [...]
  • Pages: 7
  • Words: 2043

General Electric’s Sustainable Development Strategy

One can note, considering the largest projects and partners of the GE, that the secret of its success is in the qualitative analysis of the market and provision of the solutions to the most relevant [...]
  • Pages: 8
  • Words: 2222

Strategies for Maintaining School Facilities

The long-term benefits of such an approach are the reduced risk of emergencies and a lesser amount of maintenance work overall, which is important because "the goal of maintenance is to get out of the [...]
  • Pages: 3
  • Words: 857

Mobile Phone Companies Strategies’ in India’s Market

The purpose of this paper is to examine strategies of entrants that are interested in developing their businesses in India and to provide an overview of the strategies that successful mobile phone companies utilized in [...]
  • Pages: 20
  • Words: 4673

Generic Strategy by GlaxoSmithKline Plc

The generic strategies adopted by a firm define the position the firm takes in remaining relevant in the market. Secondly, the firm uses the combined generic strategy approach to grow sales of products that are [...]
  • Pages: 2
  • Words: 380

Global Strategy in LEGO Group

Under these objectives, the firm studies the external and internal parameters that may aid or pose challenges to the attainment of the vision. The shorter the response time in the changes in the market, the [...]
  • Pages: 17
  • Words: 4744

Whole Foods Market Strategic Analysis

Over the years, maintenance and adherence to quality standards in the industry have formed the cornerstone of the firm's operation. The philosophy of mutual dynamism and the abilities of team members are essential for the [...]
  • Pages: 6
  • Words: 1784

GASCO Operation Management

The operational management had to be focused on cutting the cost, improving effectiveness of the entire system, and shortening the time taken in the production and delivery of the products to the customers.
  • Pages: 9
  • Words: 2527

International Business Strategy

International business strategies are the policies that are laid down to govern and harmonize international businesses, which have become the order of the day in the world we are living in.
  • Pages: 4
  • Words: 1322