Strategy Essay Examples and Topics. Page 2

846 samples

Refrigerated Iced Tea Business

A point worth of consideration is that the selection of the products as well as the location of the business has been influenced by the market needs and gap in the provision of the product.
  • Pages: 7
  • Words: 1797

Starbucks Company’s Information Systems and Control Measures

In this perspective therefore, it is true that the current information systems that Starbucks has implemented have helped it to provide sufficient feedback on the implementation of activities that influence the performance of the organization.
  • Pages: 2
  • Words: 542

Boeing Strategic Plan

According to Collopy, the introduction of the company's commercial aircraft 707 in the year 1958 was a great success since the company continued leading in the entire industry for commercial aircraft.
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  • Pages: 4
  • Words: 1508

Dippin Dot’s Strategic Issues

Deciding between the increase of franchise and development of new products, the top executives of Dippin Dotes should equally consider the interests of all stakeholders.
  • Pages: 2
  • Words: 550

Aggregate Planning and Master Scheduling

Chase demand and level capacity are the two types of strategies that can be implemented to achieve a balance of demand and capacity in aggregate planning.
  • Pages: 1
  • Words: 295

Virgin Australia Airline Quality Management System

Employees-The success of the airline in its effort to attain a high competitive advantage with regard to provision of quality airline services is dependent on the effectiveness with which the firm treats its employees.
  • Pages: 16
  • Words: 4273

Apple Inc. Marketing Mix

In line with Apple's product strategy, Chazin says the company's products are similar to other products in the market, but because of its "genius" marketing strategy, many consumers believe Apple is superior to other brands [...]
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  • Pages: 8
  • Words: 2231

Walmart: Strategic Plan Assignment

There is a need to reinforce the organizational culture in Walmart to uphold its success and sustainability. Globalization has resulted in Walmart’s market expansion endeavors.
  • Pages: 8
  • Words: 1240

Information Technology in Business

Imagine a news channel where work is done in a very fast pace, in coming of information, screening and sorting it out, getting them edited, capturing proper footages, stopping on air program to break the [...]
  • Pages: 2
  • Words: 578

Just Us! Marketing Plan

The company's culture is rooted in the idea of returning value, especially to the community of producers who often are taken advantage of by the middlemen.
  • Pages: 6
  • Words: 1683

Microsoft Corporation Marketing Strategy

Marketing Mix for Microsoft With the similarities of a market segment, an organization is able to develop effective marketing strategy where focus shifts to devising the correct method to sell and address the needs of [...]
  • Pages: 5
  • Words: 1386

Business Plan of Sports Center

Consequently, the mission of Sports Center is to meet the needs and requirements of our target market by providing them with aftermarket products within the skating industry.
  • Pages: 10
  • Words: 2283

Entrepreneurship and its Components

The act of being innovative in the quest of a specific opening by setting up a new endeavor is called entrepreneurship Characteristics of an Entrepreneur The common characteristics of an entrepreneur can be compiled as. [...]
  • Pages: 10
  • Words: 2801

Apple Global Strategy

Apple's global strategy continues to evolve; since its inception the company has always valued innovation and thinking out of the box, and the company's corporate culture remains one of its core strategic achievements. In Ungson [...]
  • Pages: 8
  • Words: 2211

Improving Service Quality

In the context of this report, the main stakeholders in reference to quality of service offered are the staff and the customers.
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  • Pages: 9
  • Words: 2491

Strategic Options for Apple Inc

Such a strategic option will inarguably permit Apple to take advantage of the trends, competition, opportunities and risks that exist in the external environment by creating more value, independence, and demand for its products in [...]
  • Pages: 2
  • Words: 776

Google Business Strategy

The search engine is the main business of the firm. Google has built its business through the differentiation strategy of its core business, which is the search engine.
  • Pages: 12
  • Words: 1480

GreenWood Resources: Strategies

GreenWood was established in 1998 by Jeff Nuss with a global vision of creating sustainable resources through tree plantation to address global warming.
  • Pages: 12
  • Words: 1746

Tesco Strategic Decisions

The computer and internet system seems to be one of the thorns that the company should be looking at; the failures that the company is getting are coming from adopting technology that is outdated or [...]
  • Pages: 7
  • Words: 1958

Kentucky Fried Chicken Firm’s Localization Strategy

In the process of localizing their products, the company discovered that while in the US, customers had more or less homogeneous preferences regarding the spiciness of the food, it was not the case for China.
  • Pages: 4
  • Words: 1036

Strategic Management at Tesco PLC

This has been achieved through the sensitivity of the company to the needs of the local customers as well as the provision of customer-friendly goods and services at affordable prices.
  • Pages: 9
  • Words: 2496

Google Inc’s Marketing Strategies

Political factors Government regulation of the internet services Taxation policies Regulation on excess capacity The world is in the process of employing a free trade policy whereby the market is the one that determines the [...]
  • Pages: 12
  • Words: 3332

Google and Its Expansion Strategy

The popularity of mergers and acquisitions has become especially evident in the XXI century; however, it was not until Google, Inc.decided to establish stronger links with the Android, Inc.in August, 2005 that the world of [...]
  • Pages: 5
  • Words: 1404

Walt Disney’s Company Strategy

The recommendations that are outlined in the end will enable this company to prepare itself in dealing with the present threats as well as those that might come up in the future.
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  • Pages: 10
  • Words: 2833

John’s Smoothies’ Strategic Management

On the basis of the ownership of business being of a sole proprietorship status, the business will grow rapidly as decisions will be made faster and also the direct management of the business will ensure [...]
  • Pages: 23
  • Words: 6289

Alphabet Inc.: Deliberate and Emergent Strategies

Initially, Google was a search engine, and a deliberate strategy was adopted to create a parent company to Google that would diversify the platform's services from a search engine to a digital advertising platform. In [...]
  • Pages: 2
  • Words: 236

Development Strategy for Eileen Fisher Brand

One of the possible ways to adapt the strategy to the emerging market can be a multi-brand method. Emerging women are more familiar with the brand and suited to the target audience.
  • Pages: 2
  • Words: 581

Volkswagen Business Strategy During Crisis

The actions of VW have a number of consequences. For the environment, this fraud means that the actual emission of the harmful NOx has been much bigger than expected.
  • Pages: 20
  • Words: 3006

Costco Company: Hybrid Strategy

Close to 82 percent of workers at Costco enjoy health insurance cover courtesy of the retail store. When compared to Wal-Mart, only 48 percent enjoys such a benefit plan.
  • Pages: 18
  • Words: 1478

Strategies for Maintaining School Facilities

The long-term benefits of such an approach are the reduced risk of emergencies and a lesser amount of maintenance work overall, which is important because "the goal of maintenance is to get out of the [...]
  • Pages: 3
  • Words: 857

Amazon: Global Strategy

Soul used to be a significant online retailer in the UAE and was purchased by Amazon as part of its global strategy.Noon.com is an online retailer operating in the UAE, which has 500 employees and [...]
  • Pages: 4
  • Words: 1218

The MUSC-2020 Company’s Strategic Plan

The MUSC-2020 strategic plan presupposes, first and foremost, the divestment of some buildings and the reinvestment of others. The fourth goal is to foster learning and innovative education.
  • Pages: 1
  • Words: 407

Wal-Mart Company’s Global Strategy

This was because Wal-Mart was a newcomer in the European and Asian markets with deficiencies in strong client associations and comparatively small in size to lure brand loyal customers.
  • Pages: 4
  • Words: 1225

Procter & Gamble: Marketing Plan and Evaluation

However, it seems that the company must consider not only the issue of competitiveness, but also the company's reputation in the eyes of the population. With these issues in mind, the company is most likely [...]
  • Pages: 3
  • Words: 896

The Coca-Cola Company’s Marketing Strategy

The Coca-Cola Company is the leading beverage company in the world, and it faces stiff competition from both emerging and established business organisations specialising in beverages. One of the weaknesses of the Coca-Cola Company is [...]
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  • Pages: 10
  • Words: 2850

Novo Nordisk Operations Management

The firm is able to report on different activities related to its operations and how they add value to its position in the market.
  • Pages: 4
  • Words: 1121

International Business Strategy

International business strategies are the policies that are laid down to govern and harmonize international businesses, which have become the order of the day in the world we are living in.
  • Pages: 4
  • Words: 1322

Business Strategies – Apple Inc.

In this context, it has been possible for the company to analyse its market segments and produce products that are appropriate to them.
  • Pages: 6
  • Words: 1671

Business Plan: Consultancy Services

Objectives To investigate the business challenges that lead to the early failure of start-up businesses To determine the entrepreneurial skills necessary for start-up business to be successful To establish the type of offerings necessary for [...]
  • Pages: 15
  • Words: 3896

Marketing Services: MK Restaurant

One of the industries in the sector is the hotel and restaurant industry. Passionate leaders are the pace setters of the brand of the company as has been with the MK Restaurant.
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  • Pages: 10
  • Words: 2902

The 2020 Summer Olympics Games in Doha City

Although there are diverse factors as to why the city is interested in the winning bid rights to host the games, it is seen that the basic objectives of the stakeholders in the city is [...]
  • Pages: 16
  • Words: 4444

Aspects of Etisalat’s Strategic Planning

It is the top fixed-line and mobile service provider in the UAE and ranks as the fourth-largest mobile network operator in the world in terms of revenue. The plan might elevate the business to the [...]
  • Pages: 4
  • Words: 1071

JD Wetherspoon Company’s Product Strategy

The major driving point of JD Wetherspoon is the ability to retain total control of all the affiliate pubs. In addition to soft drinks, the company has created a niche in the food industry.
  • Pages: 2
  • Words: 560

Corporate Strategy and Management in Business

The process of strategic analysis is one of focusing down layer by layer' to develop a clear understanding of the factors which effect the corporate and the market in which it operates.
  • Pages: 3
  • Words: 849

Hardball Strategies for Trouncing the Competition

If a business enters a certain market segment dominated by its competitor and introduces a product or service similar to the competitor's that is cheaper and of higher quality, then the business is said to [...]
  • Pages: 4
  • Words: 1218

Structure and Strategy: The Case of Coca Cola

To understand how Coca Cola Company aligns structure with strategy, it is important to review the company's strategies. Coca-Cola provides a good example of seamless alignment of structure to strategy and has enabled the company [...]
  • Pages: 3
  • Words: 832

Strategic Plan of an Insurance Company in the UAE

Firstly, the plan should highlight the vision and mission of the company i.e.what it is aimed for and what are its objectives and also highlight ways by which the company plans to generate handsome and [...]
  • Pages: 8
  • Words: 2404

Strategic Audit: Home Depot Inc.

The company's policy evolve around its customers, the need to enhance the customer experience is vital to success and therefore the company intends to encourage associates to spend close to 70% of total work time [...]
  • Pages: 20
  • Words: 5493

Coca-Cola Innovation Strategy

Coca Cola at its disposal have a model known as segmentation; this has made it possible for the company to serve the needs of distinguishing clientele, as well distinguishing the company's brand; this has been [...]
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  • Pages: 2
  • Words: 771

Business-Level Strategy: Alibaba

On the other hand, the grand strategy of Alibaba is to expand its market in the future and get as many users as it can.
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  • Pages: 8
  • Words: 2219

Apple’s Modified Mission and Vision

The bigger idea behind the visionary leadership of the company and the thriving of the company in the consumer electronics industry lies in the establishment of a culture of creativity and innovation in its products.
  • Pages: 4
  • Words: 1209

What is Strategy by Michael Porter

Strategy according to Porter is mainly based on the needs of the customer and issues that will satisfy the needs of the customer.
  • Pages: 2
  • Words: 567

Innovation Management in Honda

The problem arose from the failure of a follow up market plan to raise necessary awareness for the products to be well received in the market and also the release of the prius which was [...]
  • Pages: 14
  • Words: 3801

Apple Inc. Crafting Strategy

Strengths One of the greatest strength of Apple Inc is the ability of the organization to innovate products such as i-Pod and i-Tunes.
  • Pages: 5
  • Words: 1483

Zara’s Business Strategy and Market Approach

Lastly, if a company started out in the low-end of the market, changing its strategy to become more fashion-driven may confound the company's image and thus cause buyers to look elsewhere; this is what happened [...]
  • Pages: 4
  • Words: 1137

Ford Motor Company: Redefining Strategies

In this context, the CEO of Ford Motor should adopt a situational approach of leadership to be market leader in the UK market and to achieve the short time objectives.
  • Pages: 7
  • Words: 1897

The Strategy Change Cycle and Its Elements

The first step ensures that all the crucial stakeholders are aware of the changes required in an organization and agree on the efforts to ensure the effective implementation of changes.
  • Pages: 7
  • Words: 1953

Wawa Convenience Store: Case Study

Thus, within the framework of this case study, an analysis of the customer service strategy of the convenience Wawa network will be conducted, during which the strengths and weaknesses of the business will be highlighted.
  • Pages: 2
  • Words: 567

Etihad Airways’ Strategic Survival Mechanism

The pandemic has led to the disruption of airline activities globally, resulting in a shrinking market value for this business. The commitment of Etihad Airways to expansion and providing clients with the best services and [...]
  • Pages: 7
  • Words: 2043

Small-Scale Enterprises and Improving Strategies

The topic will provide research questions based on the strategies and the Government's role in improving small-scale enterprises. The research will also analyze the role of leaders in the failure or success of small business [...]
  • Pages: 8
  • Words: 2369

UAE Future Foresight’s Strategy

The purpose of this paper is to study the UAE government's efforts towards the implementation of future foresight. This process will also include the expected changes in the country and the world, which must be [...]
  • Pages: 3
  • Words: 838

Hain Celestial: Differentiation Strategy

Hain Celestial's business-level strategy, the differentiation strategy, was based on consumers' changing perception and consumption patterns in the sphere of natural and organic foods.
  • Pages: 2
  • Words: 582

Layout Strategies in the Organizations

The available space is allocated to products to ensure they are fully exposed for the customer to notice them. Warehouse layout: The main objective is to fully utilize the space available for storage and at [...]
  • Pages: 2
  • Words: 355

Coca-Cola and Pepsi Companies’ Competitive Dynamics

The rivalry has forced these companies to produce superior products that can serve more customers. That being the case, the level of competition has led to new practices to support the health needs of different [...]
  • Pages: 1
  • Words: 233

Strategic Management Case Analysis: Glenmark

Although the company had the capabilities required to succeed in generics business, it ventured into the discovery business that was evidently out of its capabilities.
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  • Pages: 7
  • Words: 2099

Red Bull Company Marketing Strategy

The three main reasons for the success of Red Bull's market strategy is its representation of a subculture, concentration in a niche market and the perceived social benefits of consuming the drink.
  • Pages: 12
  • Words: 3305

The Rose Company: Decentralization Strategy

In the new organizational structure, a general manager will oversee the operations in a new plant, Plant X. The Rose Company's decentralization strategy will allow the firm to introduce and test new manufacturing processes and [...]
  • Pages: 6
  • Words: 1747

Product and Innovation Management of Nokia

Since 2013, Nokia Corporation has been radical in its innovation that has resulted in the development of the Nokia Lumia 435, Nokia Lumia 730, Nokia Lumia 535, Nokia Lumia 620, Nokia Lumia 830, Nokia Lumia [...]
  • Pages: 11
  • Words: 3082

Luxury Travel Services Marketing Plan

The marketing plan will begin with a situation analysis that will focus on the macro-environmental factors that are likely to affect the demand for luxury travel services in Dubai. In sum, the company's brand dream [...]
  • Pages: 9
  • Words: 2637

IKEA and Market Competition

The document also includes the responsibility of the organization to improve continually on the policies that are related to workplace safety.
  • Pages: 7
  • Words: 1257

“Google’s Strategy in 2010”

In spite of the fact that aspiring entrants may cause elevated damage in many sectors of the economy, especially by arming themselves with new capacity to dislodge old players, this force is least likely to [...]
  • Pages: 4
  • Words: 1201

Amazon.com Competitive Strategies

Amazon.com realized that the theory of increasing sales as a general strategy for the competitiveness of a business was not enough in the e-tailing environment.
  • Pages: 8
  • Words: 2282

Air France-KLM Merger and Firm Rivalry

Increase in competition of Europe airlines and the harsh financial position of the KLM airline led to this merger. Due to the acquired position of dominance in the industry and bargaining power during the merger, [...]
  • Pages: 2
  • Words: 627

Change Management in the Emirates Airlines

From past statistical evidence and levels of achievement, the Emirates has continued to demonstrate great care for its employees and involved stakeholders for their role in the growth of the company with emphasis on immediate [...]
  • Pages: 9
  • Words: 2696

Benchmarking Process at the Unilever PLC

Benchmarking is the practice of accepting inherent company weaknesses which place it at a disadvantage against its competitors who are better performers in the same industry and the willingness to learn from them to strategically [...]
  • Pages: 2
  • Words: 548

Campbell Soup Company

At the country of operation level, managers are expected to analyze the situation and the needs of the market and then advice the company accordingly on those products that seem to be of interest in [...]
  • Pages: 10
  • Words: 2629

Airbus Strategic Management

This report is divided into three parts where the first part takes a look at strengths, weaknesses, opportunities and threats of the Airbus Company; the second part, looks at the external environment of the company [...]
  • Pages: 18
  • Words: 4888

Nike’s E-Marketing in Its Market Strategy

The management has been advancing in technology, and currently Nike is one of the leading firms in the apparel industry that has advanced in the use of virtual market.
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  • Pages: 10
  • Words: 2708

The GameStop Scandal and Strategic Planning

Better risk management and the avoidance of future scandals could have resulted from a more effective strategic plan in the financial industry that considered amateur traders' potential to organize and influence the stock market.
  • Pages: 2
  • Words: 613

Related vs. Unrelated Diversification

It is significant to mention that unrelated diversification occurs when a company enters an industry that bears no substantive resemblance to the firm's current industry or industries.
  • Pages: 2
  • Words: 561

Key Performance Indicators Strategy

It is imperative to implement TBL because many of the challenges that the company and the team will face in implementing the strategy are unprecedented.
  • Pages: 5
  • Words: 1484