Strategy Essay Examples and Topics. Page 2

860 samples

Milk Tea Shop: The Brand Strategy

Moreover, I believe that the introduction of this product to the American market is of particular value, as it brings novelty and diversity to the world of beverages.
  • Pages: 1
  • Words: 289

Development Strategy for Eileen Fisher Brand

One of the possible ways to adapt the strategy to the emerging market can be a multi-brand method. Emerging women are more familiar with the brand and suited to the target audience.
  • Pages: 2
  • Words: 581

Starbucks Corporation’s Differentiation Strategy

Schultz was a visioner who has implemented numerous strategies that helped to provide an outstanding experience to millions of customers and made them get emotionally attached to the quality of the drinks.
  • Pages: 1
  • Words: 334

Chipotle: The Strategic Analysis

The current strategic analysis suggests that the company focuses on meeting larger goals of the communities that it serves such as health, safety, and prosperity.
  • Pages: 3
  • Words: 829

Costco Company: Hybrid Strategy

Close to 82 percent of workers at Costco enjoy health insurance cover courtesy of the retail store. When compared to Wal-Mart, only 48 percent enjoys such a benefit plan.
  • Pages: 18
  • Words: 1478

Netflix: Strategic Analysis

These recommendations are designed to address the threat of new substitutes and competitive rivalry in the industry, which is the most impactful forces in the industry based on Porter's theory.
  • Pages: 7
  • Words: 1218

Strengths and Weaknesses of the Business Report

The assignment was to read the example of the business report and then to consider its strong and weak features, according to the formal structure and requirements for writing a business report.
  • Pages: 2
  • Words: 580

Emirate Airline General Business Model

The airline was recognized by Air Transport world with the award of the airline of the year 2011. The reward is based on the effectiveness of the company in enhancing safety and commitment to operational [...]
  • Pages: 20
  • Words: 5499

Whole Foods Market Strategic Analysis

Over the years, maintenance and adherence to quality standards in the industry have formed the cornerstone of the firm's operation. The philosophy of mutual dynamism and the abilities of team members are essential for the [...]
  • Pages: 6
  • Words: 1784

Coca Cola Company – Marketing Management

Harriso is of the view that the organisation can exploit the strategy to monitor the market and gain a competitive edge in one particular section of the market.
  • Pages: 16
  • Words: 4452

Strategic Planning and Implementation

The following are the main goals for the Abbott Pharmaceutical Company: To enhance continuous expansion of the company to regional level and thus enable individuals to access quality, affordable, and reliable health care services easily [...]
  • Pages: 13
  • Words: 3567

John’s Smoothies’ Strategic Management

On the basis of the ownership of business being of a sole proprietorship status, the business will grow rapidly as decisions will be made faster and also the direct management of the business will ensure [...]
  • Pages: 23
  • Words: 6289

An Analysis of FedEx Global Strategy

Global strategy has three main dimensions: co-ordination of activities of the multinational firm across different countries, standardization of the goods and services and finally the integration of the competitive moves of the multinational company across [...]
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  • Pages: 12
  • Words: 3296

A Critical Discussion of Wal-Mart’s Superordinate Goals

The company's leadership is actively aware that to continue maintaining competitiveness and performance into the 21st century there must exist an acceptable "fit" between the company and the environment, and managerial skills in the areas [...]
  • Pages: 4
  • Words: 1162

Starbucks Company’s Information Systems and Control Measures

In this perspective therefore, it is true that the current information systems that Starbucks has implemented have helped it to provide sufficient feedback on the implementation of activities that influence the performance of the organization.
  • Pages: 2
  • Words: 542

Alphabet Inc.: Deliberate and Emergent Strategies

Initially, Google was a search engine, and a deliberate strategy was adopted to create a parent company to Google that would diversify the platform's services from a search engine to a digital advertising platform. In [...]
  • Pages: 2
  • Words: 236

GreenWood Resources: Strategies

GreenWood was established in 1998 by Jeff Nuss with a global vision of creating sustainable resources through tree plantation to address global warming.
  • Pages: 12
  • Words: 1746

Strategies for Maintaining School Facilities

The long-term benefits of such an approach are the reduced risk of emergencies and a lesser amount of maintenance work overall, which is important because "the goal of maintenance is to get out of the [...]
  • Pages: 3
  • Words: 857

Kentucky Fried Chicken Firm’s Localization Strategy

In the process of localizing their products, the company discovered that while in the US, customers had more or less homogeneous preferences regarding the spiciness of the food, it was not the case for China.
  • Pages: 4
  • Words: 1036

Amazon: Global Strategy

Soul used to be a significant online retailer in the UAE and was purchased by Amazon as part of its global strategy.Noon.com is an online retailer operating in the UAE, which has 500 employees and [...]
  • Pages: 4
  • Words: 1218

Strategic Management Case Analysis: Glenmark

Although the company had the capabilities required to succeed in generics business, it ventured into the discovery business that was evidently out of its capabilities.
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  • Pages: 7
  • Words: 2099

Generic Strategy by GlaxoSmithKline Plc

The generic strategies adopted by a firm define the position the firm takes in remaining relevant in the market. Secondly, the firm uses the combined generic strategy approach to grow sales of products that are [...]
  • Pages: 2
  • Words: 380

Strategic Plan of an Insurance Company in the UAE

Firstly, the plan should highlight the vision and mission of the company i.e.what it is aimed for and what are its objectives and also highlight ways by which the company plans to generate handsome and [...]
  • Pages: 8
  • Words: 2404

DoubleClick Inc Marketing Strategies

Through this, the company can precisely pinpoint the time and date the user saw the advert. Similarly, by analyzing the users' IP addresses the company can pinpoint the users' countries, towns, and cities.
  • Pages: 3
  • Words: 830

McKesson Global Strategy

The aim of the research was to understand how McKesson responds to challenges and opportunities in the market. Looking at the array of challenges, unless something is done to avert the effects of the challenges [...]
  • Pages: 12
  • Words: 3578

The Hospitality Industry Progress and Expansion

Since the corner stone of a good quality management system is the harmonic relationship between the customer and supplier, the organization establishes a customer supplier interface that extends into and outside of the hotel.
  • Pages: 8
  • Words: 2249

Procter & Gamble: Marketing Plan and Evaluation

However, it seems that the company must consider not only the issue of competitiveness, but also the company's reputation in the eyes of the population. With these issues in mind, the company is most likely [...]
  • Pages: 3
  • Words: 896

The Coca-Cola Company’s Marketing Strategy

The Coca-Cola Company is the leading beverage company in the world, and it faces stiff competition from both emerging and established business organisations specialising in beverages. One of the weaknesses of the Coca-Cola Company is [...]
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  • Pages: 10
  • Words: 2850

SWOT Matrix for Unilever

The firm's products are designed to promote the wellbeing and health of its customers. The important goal is to ensure more customers purchase and use the company's superior products.
  • Pages: 3
  • Words: 849

Effectiveness of BlueSky Airways

This paper analyzes the position of the firm in the market. Nevertheless, in the implementation of the proposed policies, a number of issues that needed to be fixed emerged among customers and the cabin crew.
  • Pages: 4
  • Words: 1220

Vodafone: Strategy, Business Information and analysis

In order to have a competitive advantage over their rivals, the companies should integrate multiple streams of technologies and have in place a team that is able to coordinate the production of goods in the [...]
  • Pages: 12
  • Words: 3435

Change Management in the Emirates Airlines

From past statistical evidence and levels of achievement, the Emirates has continued to demonstrate great care for its employees and involved stakeholders for their role in the growth of the company with emphasis on immediate [...]
  • Pages: 9
  • Words: 2696

Business Level Strategy and TOWS Matrix of Google

To curb these competitors, the company has also employed a grand strategy of product development from time to time to rebrand its products and services so that they remain appealing and attractive to their customers.
  • Pages: 6
  • Words: 1667

Maersk Logistics International Strategies

The approach of international marketing of the company is one that ensures that it develops and maintains customer loyalty; after it has been contracted and made the delivery; it is its initiative to call back [...]
  • Pages: 11
  • Words: 3111

Bringing Science to the Art of Strategy

The team proceeds to the stage of testing the conditions of the barrier to determine which barrier holds true. In this case, the authors say that the purpose of the step is to specify and [...]
  • Pages: 5
  • Words: 1344

How to Start a New Business?

The mission statement for Eating Korner is to be one of the best snack bars in the town and eventually in the whole country by selling the best, affordable and quality snacks to its customers.
  • Pages: 12
  • Words: 3277

SEGA’s Strategic Roadmap in the Video Game Industry

SEGA is one of the most notable companies in the highly competitive gaming industry, and it is currently at a critical strategic point that will determine the development of the organization in the 2020s.
  • Pages: 4
  • Words: 1034

Wawa Convenience Store: Case Study

Thus, within the framework of this case study, an analysis of the customer service strategy of the convenience Wawa network will be conducted, during which the strengths and weaknesses of the business will be highlighted.
  • Pages: 2
  • Words: 567

The Debenhams Firm’s Innovation Strategy

Debenhams was founded in 1813, and based on the fundamentals of share prices, it has now reached the phase of "Decline," and it is at the absolute end of its lifetime.
  • Pages: 6
  • Words: 1755

The Eurasian Brewing Company’s Strategy in China

Additionally, the company faces the threat of the brands not being accepted by consumers in the Chinese market. In particular, a company's product should be difficult to mimic by other entities in the competitive market.
  • Pages: 2
  • Words: 774

Chipotle Mexican Grill: Business Strategy

The continuous opening and closing of the Chipotle restaurant chains indicated a failure to curb the gap of eradicating the issue, which deterred customers from returning.
  • Pages: 3
  • Words: 694

“Strategic Intent” by Hamel

The article claims that while modern competitive analysis focuses on the existing resources, there is no indication in the resource base as to the strategy of the company and its vision which are the key [...]
  • Pages: 2
  • Words: 618

Parker Pen Company: The New Strategy

Parker Pen concentrates on behavior at a point in time, focuses on behavior over a period of time. The company proposes broad and diverse product lines for international consumers.
  • Pages: 9
  • Words: 526

Donor Cultivation Strategies in the Business

Nevertheless, the organization can introduce new strategies to appeal to more donor groups that are capable of giving small one-time gifts and financial support for specific projects.
  • Pages: 3
  • Words: 910

ALDI: Low-Cost Strategy Assignment

In addition, the measure for the second objective is the percentage by which the market share of ALDI in the UK, Australian, and US retail grocery markets will increase by the end of 2019.
  • Pages: 5
  • Words: 1407

Amazon’s Strategy Implementation

The corporation has been a member of the Fortune 500 for most of its existence, but the last ten years saw it rise meteorically to become a part of the daily lives of many people [...]
  • Pages: 2
  • Words: 553

“Hustle as a Strategy” by Amar Bhide

The paper will place the article in its context in the strategy debate. It is apparent that individual skills and ability to adapt can affect the ability of an organisation to adapt to the changes [...]
  • Pages: 4
  • Words: 1134

Plush Café Business Plan

The objectives are to: Provide top selling meals and snacks from the best home cooks in the country Offer homemade meals and desserts from the best ten online cuisine businesses Offer the convenience of enjoying [...]
  • Pages: 10
  • Words: 2723

Microsoft Corporation Marketing Strategy

Marketing Mix for Microsoft With the similarities of a market segment, an organization is able to develop effective marketing strategy where focus shifts to devising the correct method to sell and address the needs of [...]
  • Pages: 5
  • Words: 1386

Mission and Vision Statements

This implies that mission and vision statements of an organization should be designed following the right criteria for the organization to succeed.
  • Pages: 4
  • Words: 1094

Strategy of Activision Blizzard Inc

Activision Blizzard tries to ensure that the development process of such innovation is achieved within the shortest time possible in order to trickle down the resulting benefits to the clients and for them to keep [...]
  • Pages: 8
  • Words: 2515

Caterpillar’s Strategy in Foreign Markets

The foreign direct investments of the company in these locations increase the company's global presence. The strategy strives to address the needs of the customers in these markets.
  • Pages: 2
  • Words: 593

Tesco Strategic Decisions

The computer and internet system seems to be one of the thorns that the company should be looking at; the failures that the company is getting are coming from adopting technology that is outdated or [...]
  • Pages: 7
  • Words: 1958

Starbucks – Going Global Fast

To curb this threat, the company has continually renovated its stores and improved its services to remain strategic in the market.
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  • Pages: 7
  • Words: 2059

Apple’s Modified Mission and Vision

The bigger idea behind the visionary leadership of the company and the thriving of the company in the consumer electronics industry lies in the establishment of a culture of creativity and innovation in its products.
  • Pages: 4
  • Words: 1209

Google and Its Expansion Strategy

The popularity of mergers and acquisitions has become especially evident in the XXI century; however, it was not until Google, Inc.decided to establish stronger links with the Android, Inc.in August, 2005 that the world of [...]
  • Pages: 5
  • Words: 1404

The Analysis of Wal-Mart’s Retailing Strategy

To analyze the corporation's retailing strategy and to state the perspectives for the corporation's future development, it is necessary to focus on examining the Wal-Mart strategy's strengths, weaknesses, threats, and opportunities.
  • Pages: 5
  • Words: 1424

International Business Strategy

International business strategies are the policies that are laid down to govern and harmonize international businesses, which have become the order of the day in the world we are living in.
  • Pages: 4
  • Words: 1322

Analyzing Firm Strategy: Lipton Tea

Despite the production of Lipton Tea possesses the highest ratings in the sphere of tea marketing, the company stays in constant opposition to such rival firms as Tetley Tea and Society Tea.
  • Pages: 3
  • Words: 724

Boeing and Airbus Competition

With the background that includes the visions of the two companies, the paper seeks account for the difference in the visions, analyse the events of competition between the two companies, give an analysis of the [...]
  • Pages: 15
  • Words: 4352

What is Strategy by Michael Porter

Strategy according to Porter is mainly based on the needs of the customer and issues that will satisfy the needs of the customer.
  • Pages: 2
  • Words: 567

Strategic Management of the BMW

The management of the company understood the fact that the global market would develop and that it was necessary for the company to be innovative and develop strategic policies to remain viable in the market.
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  • Pages: 9
  • Words: 2595

McDonald’s Benefits Package

Further, the company's plan to drop its employees' health plan has faced a lot of criticisms in the media which may damage the image of the company among employees and consumers.
  • Pages: 10
  • Words: 2784

Improving Service Quality

In the context of this report, the main stakeholders in reference to quality of service offered are the staff and the customers.
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  • Pages: 9
  • Words: 2491

Quality Improvement Plan: Dell Company

The mission statement aims at informing clients and Dell workers that the company intends to be the most flourishing computer manufacturer in the globe by delivering quality client experience in all markets the company penetrates.
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  • Pages: 12
  • Words: 3279

The Strategy Tripod

The resource based view of strategy ensures that business functions are organized according to the available resources. The resource based approach ensures that strategies for global diversification are practical and in relation to available resources.
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  • Words: 548

Netflix Company’s Strategies

This greatly increased the competition between the players in the industry as the firms that operated in the industry focused on how they could be able to provide the services that were required by the [...]
  • Pages: 10
  • Words: 2689

Pringles’ Successful Strategy

If the previous experiences of the consumer on a flavor were unfavorable, then the possibility of buying a different flavor would be high.
  • Pages: 3
  • Words: 819

Strategic Growth Plan for Curtis & Associates, Inc.

Curtis & Associates, Inc.'s first long-term goal is to improve the number of welfare beneficiaries leaving welfare-to-work programs in the shortest possible period while providing quality training.
  • Pages: 4
  • Words: 1152

Smart Growth and Growth Management

According to Chinitz, expansion management strategies that restrict the rate and structure of an urban population can have both beneficial and unfavorable effects on municipalities and the broader economy.
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  • Words: 947

Related vs. Unrelated Diversification

It is significant to mention that unrelated diversification occurs when a company enters an industry that bears no substantive resemblance to the firm's current industry or industries.
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  • Words: 561

Business Analytics (Types and Benefits)

It is the starting point in any business analysis and is generally the most basic one. It is crucial for realizing what customers may be interested in, what the market will be like, and how [...]
  • Pages: 1
  • Words: 310

Business Strategy About Blackberry

The management of BlackBerry has been struggling to expand its telecommunication services to various parts of the world beyond North America.
  • Pages: 15
  • Words: 2409

Walmart: Strategic Plan Assignment

There is a need to reinforce the organizational culture in Walmart to uphold its success and sustainability. Globalization has resulted in Walmart’s market expansion endeavors.
  • Pages: 8
  • Words: 1240

Port Strategic Issues Overview

For instance, the expansion of the port through the addition of other terminals and upgrading of the inland transport infrastructure is proof enough to the customers of the desire of the port management to improve [...]
  • Pages: 11
  • Words: 3055

Aggregate Planning and Master Scheduling

Chase demand and level capacity are the two types of strategies that can be implemented to achieve a balance of demand and capacity in aggregate planning.
  • Pages: 1
  • Words: 295