Strategy Essay Examples and Topics. Page 2

933 samples

Strategic Management of the BMW

The management of the company understood the fact that the global market would develop and that it was necessary for the company to be innovative and develop strategic policies to remain viable in the market.
  • 5
  • Pages: 9
  • Words: 2595

Maersk Logistics International Strategies

The approach of international marketing of the company is one that ensures that it develops and maintains customer loyalty; after it has been contracted and made the delivery; it is its initiative to call back [...]
  • Pages: 11
  • Words: 3111

Airbus Strategic Management

This report is divided into three parts where the first part takes a look at strengths, weaknesses, opportunities and threats of the Airbus Company; the second part, looks at the external environment of the company [...]
  • Pages: 18
  • Words: 4888

International Business Strategy

International business strategies are the policies that are laid down to govern and harmonize international businesses, which have become the order of the day in the world we are living in.
  • Pages: 4
  • Words: 1322

Mystery Shopper in JC Penny Stores in US

The shoppers were to identify the appearance of the stores, the queues in the stores, the complaints brought about by the consumers, the appearance and the manner in which the attendants treated the customers as [...]
  • Pages: 10
  • Words: 2742

Managing Organisational Change

The primary mission of the company is to provide fire safety services to business institutions and residential areas. The aforementioned changes have decreased the morale of the employees, not to mention the company's incapacitation.
  • Pages: 6
  • Words: 1777

Alibaba: The Yangtze River Crocodile

The main environmental opportunities and threats for Alibaba are the situation in the global labor market, the relationship with the Chinese government, and the activities of global competitors.
  • Pages: 2
  • Words: 660

E & J Gallo Winery Strategy

However, the company believes that diversification of its product line is the key strategy to keep up revenues in this competitive winery industry; as a result, the company offers a wide variety of products in [...]
  • 3
  • Pages: 15
  • Words: 4237

McDonald’s Benefits Package

Further, the company's plan to drop its employees' health plan has faced a lot of criticisms in the media which may damage the image of the company among employees and consumers.
  • Pages: 10
  • Words: 2784

Business Level Strategy and TOWS Matrix of Google

To curb these competitors, the company has also employed a grand strategy of product development from time to time to rebrand its products and services so that they remain appealing and attractive to their customers.
  • Pages: 4
  • Words: 1667

GreenWood Resources: Strategies

GreenWood was established in 1998 by Jeff Nuss with a global vision of creating sustainable resources through tree plantation to address global warming.
  • Pages: 12
  • Words: 1746

Aggregate Planning and Master Scheduling

Chase demand and level capacity are the two types of strategies that can be implemented to achieve a balance of demand and capacity in aggregate planning.
  • Pages: 1
  • Words: 295

Coca Cola Company – Marketing Management

Harriso is of the view that the organisation can exploit the strategy to monitor the market and gain a competitive edge in one particular section of the market.
  • Pages: 16
  • Words: 4452

John’s Smoothies’ Strategic Management

On the basis of the ownership of business being of a sole proprietorship status, the business will grow rapidly as decisions will be made faster and also the direct management of the business will ensure [...]
  • Pages: 23
  • Words: 6289

Change Management in the Emirates Airlines

From past statistical evidence and levels of achievement, the Emirates has continued to demonstrate great care for its employees and involved stakeholders for their role in the growth of the company with emphasis on immediate [...]
  • Pages: 9
  • Words: 2696

Business Plan & Financial Plan for Locker Laundry

Some of the roles that I will have in the company include being the sole proprietor, the manager, the sales and marketing officer, and the person responsible for the processing of the laundry that will [...]
  • 5
  • Pages: 35
  • Words: 9344

Nespresso Product Pricing and Promotion Strategies

The current pricing and promotion strategy of Nespresso coffee machines and coffee pods present a unique topic, the study of which can provide important information about modern customers' demands and the importance of value proposition.
  • Pages: 1
  • Words: 405

Greggs: The Strategic Issues Analysis

That is why the given report assesses strategic issues of Greggs and focuses on the internal and external conditions that determine how the organization develops.
  • Pages: 5
  • Words: 1498

Team-Building Strategies of Apple

The most judicious way to cultivate the Five Cs is by recruiting applicants that are team players and compatible with the company culture. Employees should be incentivized to participate through financial compensation and the offer [...]
  • Pages: 3
  • Words: 837

Google Business Strategy

The search engine is the main business of the firm. Google has built its business through the differentiation strategy of its core business, which is the search engine.
  • Pages: 12
  • Words: 1480

Amazon’s Strategy Implementation

The corporation has been a member of the Fortune 500 for most of its existence, but the last ten years saw it rise meteorically to become a part of the daily lives of many people [...]
  • Pages: 2
  • Words: 553

What is Strategy by Michael Porter

Strategy according to Porter is mainly based on the needs of the customer and issues that will satisfy the needs of the customer.
  • Pages: 2
  • Words: 567

Netflix: Strategic Analysis

These recommendations are designed to address the threat of new substitutes and competitive rivalry in the industry, which is the most impactful forces in the industry based on Porter's theory.
  • Pages: 7
  • Words: 1218

Caterpillar’s Strategy in Foreign Markets

The foreign direct investments of the company in these locations increase the company's global presence. The strategy strives to address the needs of the customers in these markets.
  • Pages: 2
  • Words: 593

Strategic Audit: Home Depot Inc.

The company's policy evolve around its customers, the need to enhance the customer experience is vital to success and therefore the company intends to encourage associates to spend close to 70% of total work time [...]
  • Pages: 18
  • Words: 5493

Business Plan of Sports Center

Consequently, the mission of Sports Center is to meet the needs and requirements of our target market by providing them with aftermarket products within the skating industry.
  • Pages: 10
  • Words: 2283

HR Trends at the Nokia Corporation

The response of business organizations in the integration of this ageing and diverse workforce will directly determine their development in the global workplace, delivery of services, operations of the business and the ability meet the [...]
  • Pages: 11
  • Words: 3145

Amazon.com Competitive Strategies

Amazon.com realized that the theory of increasing sales as a general strategy for the competitiveness of a business was not enough in the e-tailing environment.
  • Pages: 8
  • Words: 2282

How to Start a New Business?

The mission statement for Eating Korner is to be one of the best snack bars in the town and eventually in the whole country by selling the best, affordable and quality snacks to its customers.
  • Pages: 12
  • Words: 3277

Smart Growth and Growth Management

According to Chinitz, expansion management strategies that restrict the rate and structure of an urban population can have both beneficial and unfavorable effects on municipalities and the broader economy.
  • Pages: 3
  • Words: 947

Kentucky Fried Chicken Firm’s Localization Strategy

In the process of localizing their products, the company discovered that while in the US, customers had more or less homogeneous preferences regarding the spiciness of the food, it was not the case for China.
  • Pages: 2
  • Words: 1036

BHP Billiton and Strategic Choices

In this case, the mission forms the basis of the operations and success of the company. The implementation of the plan led to a breakthrough that further resulted in the success of the management and [...]
  • Pages: 8
  • Words: 2211

CEMEX’s Acquisition Strategy

However, in relation to the Rinker Group acquisition, the standard strategy followed by CEMEX was not effective, and the corporation faced the problem of the debt burden.
  • Pages: 2
  • Words: 475

Product and Innovation Management of Nokia

Since 2013, Nokia Corporation has been radical in its innovation that has resulted in the development of the Nokia Lumia 435, Nokia Lumia 730, Nokia Lumia 535, Nokia Lumia 620, Nokia Lumia 830, Nokia Lumia [...]
  • Pages: 11
  • Words: 3082

Procter & Gamble: Marketing Plan and Evaluation

However, it seems that the company must consider not only the issue of competitiveness, but also the company's reputation in the eyes of the population. With these issues in mind, the company is most likely [...]
  • Pages: 3
  • Words: 896

Amazon.com Strategic Management

The exclusion of middlemen in their business has led to the reduction of the cost of their products hence the company is able to obtain more customers compared to their competitors in the local and [...]
  • Pages: 12
  • Words: 3499

Business Plan of ABC Fitness Center

In the content of advertise, the ABC center will highlight the positive sites, emphasis on the importance of fitness center in public health, environment of this center, and the advantages of the membership.
  • Pages: 19
  • Words: 5171

Analyzing Firm Strategy: Lipton Tea

Despite the production of Lipton Tea possesses the highest ratings in the sphere of tea marketing, the company stays in constant opposition to such rival firms as Tetley Tea and Society Tea.
  • Pages: 3
  • Words: 724

Kelda’s SAP Implementation

In the process of finding the right ERP system, the company managers visited the clients of the vendors, which were the best as selected by the vendors.
  • Pages: 8
  • Words: 2155

Refrigerated Iced Tea Business

A point worth of consideration is that the selection of the products as well as the location of the business has been influenced by the market needs and gap in the provision of the product.
  • Pages: 4
  • Words: 1797

Vodafone: Strategy, Business Information and analysis

In order to have a competitive advantage over their rivals, the companies should integrate multiple streams of technologies and have in place a team that is able to coordinate the production of goods in the [...]
  • Pages: 12
  • Words: 3435

Innovation Management in Honda

The problem arose from the failure of a follow up market plan to raise necessary awareness for the products to be well received in the market and also the release of the prius which was [...]
  • Pages: 12
  • Words: 3801

Strategy Choice Available to the Amazon.co.uk

With the emergence of new markets in Asia, Amazon.co.uk can partner with China based manufacturers and suppliers to access the Chinese products available in the Chinese market. The aim of the defense position strategy is [...]
  • Pages: 9
  • Words: 2427

Business canvas model

Sustaining trust in the Tesco brand is likely to be a major area of focus because this directly affects its sales.
  • Pages: 5
  • Words: 1263

Pringles’ Successful Strategy

If the previous experiences of the consumer on a flavor were unfavorable, then the possibility of buying a different flavor would be high.
  • Pages: 3
  • Words: 819

Strategic Options for Apple Inc

Such a strategic option will inarguably permit Apple to take advantage of the trends, competition, opportunities and risks that exist in the external environment by creating more value, independence, and demand for its products in [...]
  • Pages: 2
  • Words: 776

Amazon.com Inc.’s Transnational Strategy

The passion to serve the customer and gain a competitive advantage over numerous contenders was the impetus to innovation and has become one of the pillars of Amazon's transnational strategy. A prime example to illustrate [...]
  • Pages: 2
  • Words: 840

Strategic Planning and Implementation

The following are the main goals for the Abbott Pharmaceutical Company: To enhance continuous expansion of the company to regional level and thus enable individuals to access quality, affordable, and reliable health care services easily [...]
  • Pages: 13
  • Words: 3567

Benchmarking Process at the Unilever PLC

Benchmarking is the practice of accepting inherent company weaknesses which place it at a disadvantage against its competitors who are better performers in the same industry and the willingness to learn from them to strategically [...]
  • Pages: 2
  • Words: 548

Apollo 13: Strategic Decision Making

The paper focuses on various decisions that the director and the characters made to enhance teamwork and ultimately, the success of the mission.
  • Pages: 8
  • Words: 1967

Strategic Analysis of Amazon.com

In this report are analyzed external and internal environment of Amazon.com to assess the firm’s competitive position in the online retail industry to develop a strategic plan.
  • 3.5
  • Pages: 45
  • Words: 11385

ALDI: Low-Cost Strategy Assignment

In addition, the measure for the second objective is the percentage by which the market share of ALDI in the UK, Australian, and US retail grocery markets will increase by the end of 2019.
  • Pages: 5
  • Words: 1407

Sales Management and Strategy

This is essential, as it will determine the type of relationship that the firm shall develop with its clients and the tastes and preferences of the clients.
  • Pages: 17
  • Words: 4726

Marketing Plan – Acme Consulting Services Company

The business plan is to start Acme consulting Services Company that provides consultancy services to companies which deal in the production of hardware and software products to become competitive in the current and new markets [...]
  • Pages: 13
  • Words: 3673

A New Strategy for Kodak

The following are some of the specific objectives of the Eastman Kodak that defines its operational strategies in the current market.
  • Pages: 5
  • Words: 1387

The Coca-Cola Company’s Marketing Strategy

The Coca-Cola Company is the leading beverage company in the world, and it faces stiff competition from both emerging and established business organisations specialising in beverages. One of the weaknesses of the Coca-Cola Company is [...]
  • 5
  • Pages: 10
  • Words: 2850

Horizontal Integration Strategies

When a company gets involved in horizontal integration, there are certain competitive advantages that it wants to achieve when it comes to economies of scale and scope In the food and drinks industry, the aim [...]
  • Pages: 7
  • Words: 1955

Campaign Brief on Nike

Reliability from the products Comfort when using the shoes Lightweight and agile equipment The company is able to deliver these requirements to the sports men and women who are the target market.
  • Pages: 6
  • Words: 1646

Organizational Development Paper

The organizational development process assures the establishment of favorable relationship within a work environment and outside it and provides groups with the possibility to initiate and manage change.
  • Pages: 3
  • Words: 886

Nike’s E-Marketing in Its Market Strategy

The management has been advancing in technology, and currently Nike is one of the leading firms in the apparel industry that has advanced in the use of virtual market.
  • 5
  • Pages: 10
  • Words: 2708

Dippin Dot’s Strategic Issues

Deciding between the increase of franchise and development of new products, the top executives of Dippin Dotes should equally consider the interests of all stakeholders.
  • Pages: 2
  • Words: 550

Wawa Convenience Store: Case Study

Thus, within the framework of this case study, an analysis of the customer service strategy of the convenience Wawa network will be conducted, during which the strengths and weaknesses of the business will be highlighted.
  • Pages: 2
  • Words: 567

The Eurasian Brewing Company’s Strategy in China

Additionally, the company faces the threat of the brands not being accepted by consumers in the Chinese market. In particular, a company's product should be difficult to mimic by other entities in the competitive market.
  • Pages: 2
  • Words: 774

Amazon: Global Strategy

Soul used to be a significant online retailer in the UAE and was purchased by Amazon as part of its global strategy.Noon.com is an online retailer operating in the UAE, which has 500 employees and [...]
  • Pages: 4
  • Words: 1218

IKEA Company: Implementing Strategy

That being the case, the decision to change the structure can significantly affect IKEA's performance in the European and American markets.
  • Pages: 4
  • Words: 1107

Successful Operations Strategies and Their Elements

Some of the proposed strategies are: consolidating the objectives of marketing and production, making the process of communicating with the customers easier, controlling the workload and time, enhancing the process of sharing information, organizing a [...]
  • Pages: 2
  • Words: 555

Emirate Airline General Business Model

The airline was recognized by Air Transport world with the award of the airline of the year 2011. The reward is based on the effectiveness of the company in enhancing safety and commitment to operational [...]
  • Pages: 20
  • Words: 5499

Red Bull Company Marketing Strategy

The three main reasons for the success of Red Bull's market strategy is its representation of a subculture, concentration in a niche market and the perceived social benefits of consuming the drink.
  • Pages: 12
  • Words: 3305

Goodman Fielder Company Strategies

The failure to capture the market segment is explained by inability of the company's distributors to meet customer needs in the identified regions.
  • Pages: 3
  • Words: 832

Apple’s Modified Mission and Vision

The bigger idea behind the visionary leadership of the company and the thriving of the company in the consumer electronics industry lies in the establishment of a culture of creativity and innovation in its products.
  • Pages: 4
  • Words: 1209

Boeing and Airbus Competition

With the background that includes the visions of the two companies, the paper seeks account for the difference in the visions, analyse the events of competition between the two companies, give an analysis of the [...]
  • Pages: 15
  • Words: 4352

Amazon’s Business Model

Benefits In terms of easy access, the website provides the customer with various categories of the products available that help the customer to easily search the product he or she needs from the department under [...]
  • Pages: 4
  • Words: 1193

Ford Motor Company: Redefining Strategies

In this context, the CEO of Ford Motor should adopt a situational approach of leadership to be market leader in the UK market and to achieve the short time objectives.
  • Pages: 7
  • Words: 1897

Promotion Strategy for a Green Festival

The main reason for planning the green festival is to get residents of Dubai and its environs to realize the importance of environmental conservation. Secondly, the venue of the green festival and how people will [...]
  • Pages: 6
  • Words: 1714

Marketing Plan- Spaans Cookie Company

It provides the history of the company and also an elaborate evaluation of the company. The paper has also provided a SWOT analysis of the company and looked at the areas where the company needs [...]
  • 5
  • Pages: 3
  • Words: 1453

McDonald’s: Planned Change Project

The company is relatively safe in this area, meaning it is not realistic for a competitor to suddenly challenge a company as established as McDonald's and create a fast-food chain that will ultimately lead to [...]
  • Pages: 10
  • Words: 3020

Milk Tea Shop: The Brand Strategy

Moreover, I believe that the introduction of this product to the American market is of particular value, as it brings novelty and diversity to the world of beverages.
  • Pages: 1
  • Words: 289

Related vs. Unrelated Diversification

It is significant to mention that unrelated diversification occurs when a company enters an industry that bears no substantive resemblance to the firm's current industry or industries.
  • Pages: 2
  • Words: 561

The Lawn King Company’s S&OP Strategy

The demand projection has recently increased; therefore, management intends to assess the correctness of the prediction and devise a production strategy. It offers four different types of mowers, depending on the size of the lawnmower [...]
  • Pages: 5
  • Words: 1455