Strategy Essay Examples and Topics. Page 2

846 samples

McKesson Global Strategy

The aim of the research was to understand how McKesson responds to challenges and opportunities in the market. Looking at the array of challenges, unless something is done to avert the effects of the challenges [...]
  • Pages: 12
  • Words: 3578

John’s Smoothies’ Strategic Management

On the basis of the ownership of business being of a sole proprietorship status, the business will grow rapidly as decisions will be made faster and also the direct management of the business will ensure [...]
  • Pages: 23
  • Words: 6289

Motel 6: Marketing Strategy

The situation of the company is then analyzed based on the strengths it has over other competitors, the weaknesses in the market, the opportunities which exist in the market but are yet to be exploited [...]
  • 3
  • Pages: 7
  • Words: 1931

Amazon’s Strategy Implementation

The corporation has been a member of the Fortune 500 for most of its existence, but the last ten years saw it rise meteorically to become a part of the daily lives of many people [...]
  • Pages: 2
  • Words: 553

Just Us! Marketing Plan

The company's culture is rooted in the idea of returning value, especially to the community of producers who often are taken advantage of by the middlemen.
  • Pages: 6
  • Words: 1683

HP Benchmarking Strategy

The two benchmarking processes have been important in helping the organization usurp the supreme position in the computer market from the Dell Corporation. Benchmarking has helped the organization to understand and to anticipate the action [...]
  • Pages: 6
  • Words: 1855

Campbell Soup Company

At the country of operation level, managers are expected to analyze the situation and the needs of the market and then advice the company accordingly on those products that seem to be of interest in [...]
  • Pages: 10
  • Words: 2629

Smithfield Firm’s Vertical Integration Strategy

The following essay will discuss the role of Smithfield's vertical integration strategy in the deal with Shuanghui and explain the reasoning behind the decision to build a vertically integrated production model.
  • Pages: 1
  • Words: 317

Volkswagen Business Strategy During Crisis

The actions of VW have a number of consequences. For the environment, this fraud means that the actual emission of the harmful NOx has been much bigger than expected.
  • Pages: 20
  • Words: 3006

Coca-Cola and Pepsi Companies’ Competitive Dynamics

The rivalry has forced these companies to produce superior products that can serve more customers. That being the case, the level of competition has led to new practices to support the health needs of different [...]
  • Pages: 1
  • Words: 233

Virgin Australia Airline Quality Management System

Employees-The success of the airline in its effort to attain a high competitive advantage with regard to provision of quality airline services is dependent on the effectiveness with which the firm treats its employees.
  • Pages: 16
  • Words: 4273

Wal-Mart Company’s Global Strategy

This was because Wal-Mart was a newcomer in the European and Asian markets with deficiencies in strong client associations and comparatively small in size to lure brand loyal customers.
  • Pages: 4
  • Words: 1225

Procter & Gamble: Marketing Plan and Evaluation

However, it seems that the company must consider not only the issue of competitiveness, but also the company's reputation in the eyes of the population. With these issues in mind, the company is most likely [...]
  • Pages: 3
  • Words: 896

Amazon.com Strategic Management

The exclusion of middlemen in their business has led to the reduction of the cost of their products hence the company is able to obtain more customers compared to their competitors in the local and [...]
  • Pages: 12
  • Words: 3499

Apple Global Strategy

Apple's global strategy continues to evolve; since its inception the company has always valued innovation and thinking out of the box, and the company's corporate culture remains one of its core strategic achievements. In Ungson [...]
  • Pages: 8
  • Words: 2211

Google’s Strategic Goals

The global market for mobile devices continues to grow, which will has a direct impact on the company's operations in the market. This approach has enabled the firm to stay competitive in its industry.
  • Pages: 4
  • Words: 1103

Red Bull Company Marketing Strategy

The three main reasons for the success of Red Bull's market strategy is its representation of a subculture, concentration in a niche market and the perceived social benefits of consuming the drink.
  • Pages: 12
  • Words: 3305

Tesco Strategic Decisions

The computer and internet system seems to be one of the thorns that the company should be looking at; the failures that the company is getting are coming from adopting technology that is outdated or [...]
  • Pages: 7
  • Words: 1958

John D. Rockefeller – Standard Oil Monopoly

Baylor stated that, in order for the Standard Oil Company to compete with the Russian Oil in the Asian and European Countries, John D Rockefeller subsidized the foreign prices of oil.
  • 3
  • Pages: 7
  • Words: 1957

UK Fashion Industry: ASOS Marketing Campaign

The success of the re-launch of the modified products will greatly depend on a proper understanding of the internal and external factors that would impact the marketing campaign of ASOS.
  • Pages: 8
  • Words: 2256

Business Level Strategy and TOWS Matrix of Google

To curb these competitors, the company has also employed a grand strategy of product development from time to time to rebrand its products and services so that they remain appealing and attractive to their customers.
  • Pages: 6
  • Words: 1667

Google Business Strategy

The search engine is the main business of the firm. Google has built its business through the differentiation strategy of its core business, which is the search engine.
  • Pages: 12
  • Words: 1480

Microsoft Corporation Marketing Strategy

Marketing Mix for Microsoft With the similarities of a market segment, an organization is able to develop effective marketing strategy where focus shifts to devising the correct method to sell and address the needs of [...]
  • Pages: 5
  • Words: 1386

Coca-Cola Innovation Strategy

Coca Cola at its disposal have a model known as segmentation; this has made it possible for the company to serve the needs of distinguishing clientele, as well distinguishing the company's brand; this has been [...]
  • 5
  • Pages: 2
  • Words: 771

Walmart Capacity Management

This is due to a reduction in the level of consumers' disposable incomes, which has affected the financial performance of the firms in the supermarket industry.
  • Pages: 6
  • Words: 1762

Boeing and Airbus Competition

With the background that includes the visions of the two companies, the paper seeks account for the difference in the visions, analyse the events of competition between the two companies, give an analysis of the [...]
  • Pages: 15
  • Words: 4352

Refrigerated Iced Tea Business

A point worth of consideration is that the selection of the products as well as the location of the business has been influenced by the market needs and gap in the provision of the product.
  • Pages: 7
  • Words: 1797

Training And Development As A Strategy

Therefore, the system concentrates on performance of employees in relation to goals of the organization with less consideration to their personal attributes and interests.
  • Pages: 5
  • Words: 1408

Boeing Strategic Plan

According to Collopy, the introduction of the company's commercial aircraft 707 in the year 1958 was a great success since the company continued leading in the entire industry for commercial aircraft.
  • 5
  • Pages: 4
  • Words: 1508

International Business Expansion Strategies

A firm that seeks to make an impact internationally needs to ensure that its operations are suited to the business environment that exists in a particular country. Therefore, this allows a firm to avoid various [...]
  • 1
  • Pages: 5
  • Words: 1367

Nike’s E-Marketing in Its Market Strategy

The management has been advancing in technology, and currently Nike is one of the leading firms in the apparel industry that has advanced in the use of virtual market.
  • 5
  • Pages: 10
  • Words: 2708

Dippin Dot’s Strategic Issues

Deciding between the increase of franchise and development of new products, the top executives of Dippin Dotes should equally consider the interests of all stakeholders.
  • Pages: 2
  • Words: 550

Developing HRD Strategy for Tesla

Tesla is among the leaders within the scope of the high-tech industry and involves a plethora of employees around the globe.
  • Pages: 10
  • Words: 2835

GreenWood Resources: Strategies

GreenWood was established in 1998 by Jeff Nuss with a global vision of creating sustainable resources through tree plantation to address global warming.
  • Pages: 12
  • Words: 1746

Aggregate Planning and Master Scheduling

Chase demand and level capacity are the two types of strategies that can be implemented to achieve a balance of demand and capacity in aggregate planning.
  • Pages: 1
  • Words: 295

Strategic Management Case Analysis: Glenmark

Although the company had the capabilities required to succeed in generics business, it ventured into the discovery business that was evidently out of its capabilities.
  • 5
  • Pages: 7
  • Words: 2099

Business Plan of Sports Center

Consequently, the mission of Sports Center is to meet the needs and requirements of our target market by providing them with aftermarket products within the skating industry.
  • Pages: 10
  • Words: 2283

Strategy of International Business: Vestas Company

Interests of Vestas in Brazil comes from the company's realization that the country has one of the most competitive markets worldwide for wind energy, which is also fast growing; it is one of the new [...]
  • 3
  • Pages: 13
  • Words: 3953

Amazon.com Competitive Strategies

Amazon.com realized that the theory of increasing sales as a general strategy for the competitiveness of a business was not enough in the e-tailing environment.
  • Pages: 8
  • Words: 2282

Ford Motor Company: Redefining Strategies

In this context, the CEO of Ford Motor should adopt a situational approach of leadership to be market leader in the UK market and to achieve the short time objectives.
  • Pages: 7
  • Words: 1897

Business canvas model

Sustaining trust in the Tesco brand is likely to be a major area of focus because this directly affects its sales.
  • Pages: 5
  • Words: 1393

Best Buy’s Strategies and Performance

The main idea of programmed decision making is to use the practices and strategies which were successful for other companies and can be implemented by Best Buy.
  • Pages: 2
  • Words: 547

Costco Company Strategy

The existence and growth of the discount warehouses in the retail segment shows that it is a business model that is able to weather the storms of economic downturns such as those that the world [...]
  • Pages: 4
  • Words: 1079

The Strategy Change Cycle and Its Elements

The first step ensures that all the crucial stakeholders are aware of the changes required in an organization and agree on the efforts to ensure the effective implementation of changes.
  • Pages: 7
  • Words: 1953

The Eurasian Brewing Company’s Strategy in China

Additionally, the company faces the threat of the brands not being accepted by consumers in the Chinese market. In particular, a company's product should be difficult to mimic by other entities in the competitive market.
  • Pages: 2
  • Words: 774

New Online Learning Platform: Market Analysis

The goal of online education is to enhance the knowledge of people who want to pursue a particular career for a fee that is lesser when compared to offline studies in Universities.
  • Pages: 8
  • Words: 2204

Strategies for Maintaining School Facilities

The long-term benefits of such an approach are the reduced risk of emergencies and a lesser amount of maintenance work overall, which is important because "the goal of maintenance is to get out of the [...]
  • Pages: 3
  • Words: 857

Information Technology in Business

Imagine a news channel where work is done in a very fast pace, in coming of information, screening and sorting it out, getting them edited, capturing proper footages, stopping on air program to break the [...]
  • Pages: 2
  • Words: 578

Exit Strategy in Tropical Health Drink

This is a viable exit strategy as TCH will cease substantial ownership of Tropical Health while pumping in more resources from shareholders to maintain the product in the market.
  • Pages: 1
  • Words: 199

Strategic Audit: Home Depot Inc.

The company's policy evolve around its customers, the need to enhance the customer experience is vital to success and therefore the company intends to encourage associates to spend close to 70% of total work time [...]
  • Pages: 20
  • Words: 5493

Wal-Mart in Various Markets

The success and failure of the company in some markets require an analysis of the company's strategies to identify areas of weaknesses and recommend strategies for success.
  • Pages: 5
  • Words: 1453

International Business Strategy

International business strategies are the policies that are laid down to govern and harmonize international businesses, which have become the order of the day in the world we are living in.
  • Pages: 4
  • Words: 1322

Business Strategies – Apple Inc.

In this context, it has been possible for the company to analyse its market segments and produce products that are appropriate to them.
  • Pages: 6
  • Words: 1671

Innovation Management in Honda

The problem arose from the failure of a follow up market plan to raise necessary awareness for the products to be well received in the market and also the release of the prius which was [...]
  • Pages: 14
  • Words: 3801

Change Management in the Emirates Airlines

From past statistical evidence and levels of achievement, the Emirates has continued to demonstrate great care for its employees and involved stakeholders for their role in the growth of the company with emphasis on immediate [...]
  • Pages: 9
  • Words: 2696

Benchmarking Process at the Unilever PLC

Benchmarking is the practice of accepting inherent company weaknesses which place it at a disadvantage against its competitors who are better performers in the same industry and the willingness to learn from them to strategically [...]
  • Pages: 2
  • Words: 548

Zara’s Business Strategy and Market Approach

Lastly, if a company started out in the low-end of the market, changing its strategy to become more fashion-driven may confound the company's image and thus cause buyers to look elsewhere; this is what happened [...]
  • Pages: 4
  • Words: 1137

Market Entry Strategies for MNEs and SMEs

On the contrary, indirect exporting involves the exporting firm to sell another buyer the products and the buyer then exports the products to other foreign markets.
  • Pages: 3
  • Words: 916

Campaign Brief on Nike

Reliability from the products Comfort when using the shoes Lightweight and agile equipment The company is able to deliver these requirements to the sports men and women who are the target market.
  • Pages: 6
  • Words: 1646

Strategic Report for Spotify

It is so popular that the music industry is a dynamic industry that keeps growing and advancing in the way it delivers music to the fans worldwide.
  • Pages: 13
  • Words: 3473

Chipotle Mexican Grill: Business Strategy

The continuous opening and closing of the Chipotle restaurant chains indicated a failure to curb the gap of eradicating the issue, which deterred customers from returning.
  • Pages: 3
  • Words: 694

Walmart: Strategic Plan Assignment

There is a need to reinforce the organizational culture in Walmart to uphold its success and sustainability. Globalization has resulted in Walmart’s market expansion endeavors.
  • Pages: 8
  • Words: 1240

Layout Strategies in the Organizations

The available space is allocated to products to ensure they are fully exposed for the customer to notice them. Warehouse layout: The main objective is to fully utilize the space available for storage and at [...]
  • Pages: 2
  • Words: 355

7 Eleven: Business Strategies

In their efforts to establish and implement the best strategies, business managers have adopted the use of Information Technology to lower the costs of services and goods; by providing easy access to information in various [...]
  • Pages: 2
  • Words: 725

Software Giant in a Corrupt Environment in India

Business ethics must be upheld and whether the competitors have already got the markets through corruption means the strategy of the company is to be outstanding and be transparent and accountable through all deals.
  • Pages: 3
  • Words: 955

Blue Ocean Strategy in the United Arab Emirates

For the United Arab Emirates, the adoption of the blue ocean strategy is associated with overcoming the restricted environment and acceptance of the possibility of creating a unique market space, where there will be no [...]
  • Pages: 4
  • Words: 868

Google Inc’s Marketing Strategies

Political factors Government regulation of the internet services Taxation policies Regulation on excess capacity The world is in the process of employing a free trade policy whereby the market is the one that determines the [...]
  • Pages: 12
  • Words: 3332

Emirates NBD Bank Innovative Strategies

From Emirate NBD's website, it is clear that the bank has a course of action to take and plans to follow in the adoption and utilisation of innovations.
  • Pages: 4
  • Words: 1009

Business Plan of ABC Fitness Center

In the content of advertise, the ABC center will highlight the positive sites, emphasis on the importance of fitness center in public health, environment of this center, and the advantages of the membership.
  • Pages: 19
  • Words: 5171

SWOT Matrix for Unilever

The firm's products are designed to promote the wellbeing and health of its customers. The important goal is to ensure more customers purchase and use the company's superior products.
  • Pages: 3
  • Words: 849

Entrepreneurship and its Components

The act of being innovative in the quest of a specific opening by setting up a new endeavor is called entrepreneurship Characteristics of an Entrepreneur The common characteristics of an entrepreneur can be compiled as. [...]
  • Pages: 10
  • Words: 2801

Improving Service Quality

In the context of this report, the main stakeholders in reference to quality of service offered are the staff and the customers.
  • 1
  • Pages: 9
  • Words: 2491

Causal Chains and Strategy

As shown in table 2, Branch A was able to increase loan balances, deposits, and non-interest income by 3. 1, and a decrease of 1 million dollars in loan balances, deposits, and non-interest income respectively [...]
  • Pages: 4
  • Words: 915

Netflix Company’s Strategies

This greatly increased the competition between the players in the industry as the firms that operated in the industry focused on how they could be able to provide the services that were required by the [...]
  • Pages: 10
  • Words: 2689

How to Start a New Business?

The mission statement for Eating Korner is to be one of the best snack bars in the town and eventually in the whole country by selling the best, affordable and quality snacks to its customers.
  • Pages: 12
  • Words: 3277

Process and Location Strategy

The decisions comprise the selection of a process, the technology used, layout of facilities and process flow analysis. An improper location of a plant can lead to a loss and waste of investment made in [...]
  • Pages: 2
  • Words: 632

Schneider National Business Strategy

In order to win the satisfaction of the customers on the new system, the company had to ensure that their representatives understood how it functioned.
  • Pages: 2
  • Words: 612

Discount Pricing Strategy

The increasing discount rate will encourage customers to buy more from the shop as the more they buy the higher the discount.
  • Pages: 2
  • Words: 618

Aspects of Etisalat’s Strategic Planning

It is the top fixed-line and mobile service provider in the UAE and ranks as the fourth-largest mobile network operator in the world in terms of revenue. The plan might elevate the business to the [...]
  • Pages: 4
  • Words: 1071

SEGA’s Strategic Roadmap in the Video Game Industry

SEGA is one of the most notable companies in the highly competitive gaming industry, and it is currently at a critical strategic point that will determine the development of the organization in the 2020s.
  • Pages: 4
  • Words: 1034

Development Strategy for Eileen Fisher Brand

One of the possible ways to adapt the strategy to the emerging market can be a multi-brand method. Emerging women are more familiar with the brand and suited to the target audience.
  • Pages: 2
  • Words: 581

Wawa Convenience Store: Case Study

Thus, within the framework of this case study, an analysis of the customer service strategy of the convenience Wawa network will be conducted, during which the strengths and weaknesses of the business will be highlighted.
  • Pages: 2
  • Words: 567

The Business-Level Strategy of Du Company

In 2006, the company entered the market dominated by Etisalat to prevent the telecom monopoly in the country. Since 2006, Du has been actively increasing the quality and scope of its products, which has allowed [...]
  • Pages: 1
  • Words: 342