Free Business Essay Examples & Topics. Page 23

29,444 samples

Integrated Marketing Communications (IMC)

There has been a growth in the recognition of the IMC approaches and its significance in the effectiveness of marketing. According to Ferrell & Hartline "IMC is a concept of marketing communications, a planning that [...]
  • Subjects: Marketing Communication
  • Pages: 15
  • Words: 4856

Marriott International

The vision of the Marriott International Company is to be the leader in the global lodging industry; it aspires to be the world leader in providing excellent services in the hospitality industry.
  • 5
  • Subjects: Case Study
  • Pages: 12
  • Words: 2774

Success factors in business

These factors comprise of the leader, the team, the nature of the project being undertaken, the organization involved, and the external surrounding, including the administrative and socioeconomic conditions influencing their activities.
  • Subjects: Management
  • Pages: 2
  • Words: 428

The Puzzle of Motivation

His argument basically seeks to show that the kind of jobs done in the 21st century require a new approach to answering the question on how employees are to be maximally motivated to do these [...]
  • Subjects: Management
  • Pages: 2
  • Words: 556

Power and Ethics in Organizations

The use of power is essential for the work of many organizations that can be engaged in various activities. One should also take into account that in many organizations, there can be a system of [...]
  • Subjects: Management
  • Pages: 6
  • Words: 1625

Vodafone Company in the United Kingdom

The main scope of a business strategy will encompass areas which include but not limited to the following: legal position of the business, social and economic environments, management structure, and the financial position of the [...]
  • Subjects: Case Study
  • Pages: 7
  • Words: 1854

Pepsi and Coke Competition

The degree of rivalry in the carbonated soft industry is highlighted by two major brands: Pepsi and Coke. In the past decade, Pepsi and Coke have entered into the bottled water market.
  • Subjects: Case Study
  • Pages: 6
  • Words: 1606

The Roles of an Internal Auditor in Corporate Governance

Boards have the role of ensuring that internal controls work, which makes it very important for them to have the services of the internal audit team."An effective internal audit function plays a key role in [...]
  • Subjects: Corporate Governance
  • Pages: 3
  • Words: 801

The Empty Quarter in Saudi Arabia

The Empty Quarter is also known in Arabic as the Rub' al Khali, a large desert covers the southern side of Saudi Arabia and forms part of the southeastern part of the Arab peninsula.
  • Subjects: Industry
  • Pages: 7
  • Words: 1118

Wholesalers’s and Retailer’s Marketing

Through wholesale warehousing, a wholesaler buys the goods from the producer or manufacturer in large quantities and avails the goods to the retailers and in turn ends up distributing the goods of the consumer to [...]
  • Subjects: Marketing
  • Pages: 4
  • Words: 1479

Ethical and Social Responsibility Issues in IHRM

Despite the fact that different scholars hold different opinions about ethics and corporate social responsibility, there is need for a multinational firm to include the two in its operations so as to create a good [...]
  • 5
  • Subjects: Business Ethics
  • Pages: 7
  • Words: 2030

Sheraton Hotels and Resorts

Background to the study According to Lawson, value addition refers to the various strategies which an organization undertakes in an effort to improve the products and services it offers to its customers.
  • Subjects: Company Analysis
  • Pages: 9
  • Words: 2360

Project Planning: Custom Woodworking Company

The latter is a summary of the whole project highlighting the tasks to be performed. The objectives define the direction of the project, and so a clear definition of the same is the first step [...]
  • Subjects: Case Study
  • Pages: 3
  • Words: 1268

Cisco’s Building of Brand

The management realized that the only way of making its brand strong in the consumer market is to ensure that the public knows it.
  • Subjects: Case Study
  • Pages: 12
  • Words: 815

Service Quality and Customer Satisfaction

The quality of services provides positive attitude that favors satisfaction. It has been identified that price influences customer satisfaction and regulates the quality of services.
  • Subjects: Management
  • Pages: 4
  • Words: 1111

Customer Service in Restaurants

It can be quite frustrating to make a customer wait for a certain meal only to deliver the wrong one to them.
  • Subjects: Case Study
  • Pages: 5
  • Words: 1415

Levendary Café: International Business Analysis

In this strategy approach, the company's subsidiaries in China have been adopting a unique business plan and focus to suit the market needs in some areas, while maintaining the standard practise of Levendary as is [...]
  • Subjects: Case Study
  • Pages: 9
  • Words: 2454

Virtual Corporations: Article Analysis

It should be noted, though, that the aforementioned examples have yet to reach the status of virtual corporations, however, due to the way in which their services and methods of operation continue to evolve, it [...]
  • Subjects: E-Commerce
  • Pages: 6
  • Words: 1604

Ad Analysis of Nairobi’s Hilton Hotel

The purpose of the advert is to persuade, inform and remind high end international travelers of the availability of executive services at the Nairobi Hilton Hotel.
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 834

Marketing Plan for a New Cardiac Center

It is noted that consultation and offering advice to the patients and to the members of the community as a whole are the major services that will be provided by expert cardiologists.
  • Subjects: Marketing
  • Pages: 15
  • Words: 4024

7-Eleven Inc. Company’s Image

The concept behind the ever-changing customer needs calls for strong recommendations of the innovative aspect of the business as the only way to remain relevant and convenient to their customers.
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 863

Training Methods

In spite of these limitations, this method is one of the most effective training techniques and has been successfully used in many organizations.
  • Subjects: Management
  • Pages: 3
  • Words: 830

Pepsi Company Overview

As a business, PepsiCo has put in place strategic initiatives that target its growth through the sale of its large range of food and beverage products.
  • Subjects: Company Analysis
  • Pages: 4
  • Words: 1124

Rewards Relating to Performance Appraisal Process

Carrying out of performance appraisals is a vital component of directing and handling profession growth as it is a course of attaining, evaluating, and recording information regarding the value of a worker to the entity.
  • Subjects: Management
  • Pages: 7
  • Words: 2077

Strategic Options for Apple Inc

Such a strategic option will inarguably permit Apple to take advantage of the trends, competition, opportunities and risks that exist in the external environment by creating more value, independence, and demand for its products in [...]
  • Subjects: Strategy
  • Pages: 2
  • Words: 776

Zappos: How Excellent Customer Service Can Drive Growth

The company believes that the right corporate culture is the foundation of exceptional customer service. According Tony, zappos is a company that is committed to delivering happiness to all the stakeholders.
  • Subjects: Strategy
  • Pages: 8
  • Words: 2234

Organizational Planning Acts

The component aids in the provision of the effective strategies that can enhance room for change of processes implementation to ensure effectiveness in the planning processes within a sound organization The recent research findings have [...]
  • Subjects: Strategic Management
  • Pages: 8
  • Words: 2265

Multidomestic and Global Strategies

The approach can be defined as the employment of completely different tactics, marketing methods, and product portfolios regarding the peculiarities of the countries where the company operates.
  • Subjects: Management
  • Pages: 1
  • Words: 286

Admirable Qualities of a Good Employee

I am constantly striving to develop, and working at the company is a valuable tool for me to develop my personal skills and competencies.
  • Subjects: Business Ethics
  • Pages: 3
  • Words: 388

Analysis of Trinity Industries

After the outbreak of the COVID-19 pandemic, the company strikingly reduced the number of employees, which shows how the size of the company has recently reduced.
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 938

The Importance of SWOT Analysis

Therefore, if I am a family person intending to purchase a vehicle, and my fundamental need is the safety and wellbeing of my household, a car such as Tesla Model S plaid will appeal to [...]
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 914

Elon Musk’s Leadership Style and Accomplishments

His business acumen is exemplified by his massive successes that he has achieved, mainly as the CEO of Space X and Tesla Motors, as well as other businesses, including Neuralink, the Boring Company, and Open [...]
  • Subjects: Leadership Styles
  • Pages: 5
  • Words: 1098

The Zalora Company’s Pricing Strategies

The price is increased for these cases due to the convenience it has and the feeling of differentiation in terms of delivery of quality products.
  • Subjects: Strategy
  • Pages: 2
  • Words: 671

The Udacity Company’s Competitive Advantages

In addition, Udacity uses technologies not only to improve the quality of knowledge and the ways of its delivery but to monitor the tendencies in other spheres to provide the most actual courses.
  • Subjects: Company Analysis
  • Pages: 9
  • Words: 2472

Developing HRD Strategy for Tesla

Tesla is among the leaders within the scope of the high-tech industry and involves a plethora of employees around the globe.
  • Subjects: Strategy
  • Pages: 10
  • Words: 2835

Company Analysis: Dyson Hair Dryer

It is Dyson's long history in the market and investment in cutting-edge technology that gives the company a competitive advantage. Dyson has a lot of room to grow because of the company's reputation for investing [...]
  • Subjects: Company Analysis
  • Pages: 5
  • Words: 1483

Impact of Artificial Intelligence on Business Management

What is the impact of AI integration among businesses on the employees' motivation and activities? The primary aim of this research is to gain an in-depth understanding of the impact of AI integration among various [...]
  • Subjects: Management
  • Pages: 11
  • Words: 3133

Volkswagen Company’s Dividend Policy

The analysis demonstrates that Volkswagen's dividend policy was very close to the dividend policy of Toyota. In order to understand if there was a correlation between the dividend policy and earning, the company's net income [...]
  • Subjects: Case Study
  • Pages: 2
  • Words: 498

Analysis of Ethical Issues in Accounting

It is also unfair when the business transfers the blame to the mailroom and the post office, knowing they are liable for the delay in delivery of the checks.
  • Subjects: Business Ethics
  • Pages: 2
  • Words: 612

The eBay Firm’s E-Commerce Analysis

The key trends in digital business are cyber security and the democratization of AI. Therefore, eBay is using digital technology to meet the needs of its customers across the globe.
  • Subjects: E-Commerce
  • Pages: 11
  • Words: 3308

Natural and Artificial Light Performance

In the case of one overview, plant workers were interviewed on their perception of lighting quality, and the overall workplace light conditions, as a way to identify potential problems of the sector.
  • Subjects: Industry
  • Pages: 8
  • Words: 2285

Dick’s Sporting Goods

In 2017, Dick's decided to leave eBay and take over its e-commerce operations because of the high pressure to decline the physical growth and decrease the expenses of maintaining real estate.
  • Subjects: Case Study
  • Pages: 1
  • Words: 294

Innovation and E-mail Rules in Tesla

E-mail exchange within the structure of a company allows for the aligned and systematic exchange of information pertaining to operations within an organization.
  • Subjects: Business Communication
  • Pages: 1
  • Words: 321

Negotiation Process in the Local 190 Union Case

Given the high level of trust used as the primary strategy in the first round, we had to stick with it, as it was slightly undermined over the following rounds.
  • Subjects: Managerial Negotiation
  • Pages: 6
  • Words: 1639

Tesla Inc.’s Business Model and Influence on Buyers

The process of analysis involves placing the SBU on a two-dimensional chart, whose Y-axis represents the future market growth, and X-axis the relative market share of the SBU. The latter is computed as a proportion [...]
  • Subjects: Company Analysis
  • Pages: 4
  • Words: 1177

Organization Development in Career Path Choice

In other words, when choosing a profession, OD plays an important role, but the most important points in choosing a career path are the education received, interest in professional activity, the location of the office [...]
  • Subjects: Management
  • Pages: 2
  • Words: 579

Google: Organizational Behavior

The much attention should be paid the way in which theoretical concepts of organizational behavior are translated into real-life policies of Google.
  • Subjects: Organizational Management
  • Pages: 11
  • Words: 1719

Scotts Miracle-Gro: The Spreader Sourcing Decision

In reference to this fact, the authors, in this case, seek to bring out the various considerations needed and their impacts on decisions to outsource or make Scotts Miracle-Gro, the company which is the subject [...]
  • Subjects: Strategic Management
  • Pages: 2
  • Words: 876

Volkswagen Do Brasil’s Strategy

The main objective of the strategy was to make VWB the largest producer and seller of vehicles in South America. The target of the strategy was to develop a new relationship with the key stakeholders [...]
  • Subjects: Strategic Management
  • Pages: 10
  • Words: 2844

Accounting Research: Normative and Positive Approaches

The two main theoretical approaches in accounting theory are the normative approach and the positive approach. The methodology used in research and development of normative approach depends entirely on standardised accounting principles to validate any [...]
  • Subjects: Accounting
  • Pages: 10
  • Words: 2301

Leadership Theories: Mother Teresa

During the assessment, the DISC inventory was used to determine the underlying eight dimensions of leadership. In addition, they embody an assertive nature that enables them to inspire followers and oversee the fulfillment of the [...]
  • Subjects: Leadership Styles
  • Pages: 3
  • Words: 848

Salesforce’s CRM at the Unilever Company

Moreover, I learned that having a solution such as Salesforce, which offers cloud computing and the ability to build new applications depending on the needs of the business, is useful and can significantly reduce costs.
  • Subjects: Marketing
  • Pages: 2
  • Words: 571

Dave Ulrich’s Model: The Most Prominent Role

Dave Ulrich, who is one of the experts in human resource management, clearly outlines the HR concepts that mark the beginning of partnership forms of management. This paper critically examines the importance of evaluating the [...]
  • Subjects: Management Theories
  • Pages: 2
  • Words: 629

Post Contract Control and Management

After awarding of the contract, contractors and clients turn to management of the project. Primarily, cash management is very essential to both parties, in order to avoid additional costs or delays to the project.
  • Subjects: Management Theories
  • Pages: 8
  • Words: 796

The Vodafone-Mannesmann

The case has disclosed the encounter of two strategic policies of corporate governance on the part of Germany, which is in favor of collective decision-making and mutual agreement and on the part of British mergers, [...]
  • Subjects: Case Study
  • Pages: 3
  • Words: 827

Sexual Harassment: Issue Analysis

One of the central problems of modernity is considered to be related to the sexual harassment faced in the spheres of business and education.
  • Subjects: Business Ethics
  • Pages: 4
  • Words: 1009

Trends in the Events Planning Industry

As we will see in the following pages, the industry is more responsive than ever in paying heed to social realities, creating differentiation, and leveraging technology for what has become an increasingly savvy and exacting [...]
  • Subjects: Organizational Planning
  • Pages: 7
  • Words: 1451

The Concept of Laissez-Faire Leadership Style

The manager does as little directing as possible and empowers employees. Employees must determine goals, make decisions, and solve problems themselves.
  • Subjects: Leadership Styles
  • Pages: 1
  • Words: 480

Bell Group Inc.: Business Environment Analysis

This is the primary function of the one-on-one session, as the company may recall, and the rationale for involving employees in finding solutions to motivation problems.
  • Subjects: Case Study
  • Pages: 2
  • Words: 599

Dove as a Brand and Its Evolution

The brand is the world's number one cleansing brand in the category of health and beauty. The brand was never to be put in the category of soaps in its history.
  • Subjects: Recognizable Brand
  • Pages: 8
  • Words: 2377

Consumer Behaviour Analysis in Wendy’s International, INC.

This paper tries to ascertain the factors that determine customer's preference and choice of a fast-food chain. Demographic segmentation is done in order to ascertain the customer's purchase decisions from a fast-food chain.
  • Subjects: Company Analysis
  • Pages: 10
  • Words: 3538

Leader Importance in Change

They need to carefully assess the risk and rewards, and a skill to manage risk in a way that protects the leader, the agency, and other stakeholders. These factors represent the level of risk involved [...]
  • Subjects: Leadership Styles
  • Pages: 16
  • Words: 3635

Automation and Its Impact on Employment

The ambiguous impact of digitalization on the labor market is observed in many of the world's countries at the beginning of the 21st century.
  • Subjects: Workforce
  • Pages: 5
  • Words: 1483

Google Company’s Fundamentals of Management

The success of Google LLC is attributable to various elements and initiatives that make it competitive and aware of different issues existing in its key industries.
  • Subjects: Company Analysis
  • Pages: 12
  • Words: 2758

Junction Hotel: Rational Work Design

Here, despite the order and courtesy of the personnel, challenges arise with the distribution of duties and the lack of time.
  • Subjects: Employees Management
  • Pages: 7
  • Words: 2055

HSBC Company’s Ads for Non- and Western Contexts

Glocalization is the possibility to take the benefits of globalization and localization, such as the possibility to cooperate with different countries and the possibility to recognize consumer traits in order to avoid such risks as [...]
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 1166

UK-Singapore Cultural Differences at Work

The figure presented in the case study highlights some cultural differences between the UK and Singapore, which could have a great impact on the behavior of people from the two nations.
  • Subjects: Case Study
  • Pages: 5
  • Words: 1447

Management and Organisational Behavior: JCPenney

The Golden Rule was used by the co-founders to allocate shares in the ownership of the chain store. When the larger share of the store was taken by James Penney in 1913, the name of [...]
  • Subjects: Management
  • Pages: 3
  • Words: 882

Book Publishing Industry Analysis

Some of the most significant threats are the high level of competition within the industry itself, as well as the lowering costs that allow new players to enter the market.
  • Subjects: Industry
  • Pages: 6
  • Words: 1509

What Makes Employees Want to Stay at Our Company?

The employees have a chance to air their views and the company considers them. The above practices are important for a company that aims to retain its employees.
  • Subjects: Employees Management
  • Pages: 4
  • Words: 1100

Cultural Products in Strategic Plan Development

According to Liyu, there is no particular definition for cultural products as the industry that produces cultural products can only be recognized with the presence of another industry, and the classification of this industry is [...]
  • Subjects: Corporate Culture
  • Pages: 1
  • Words: 205

Negotiation Theory and Practice: Individual Reflections

People may or may not be prepared for negotiations; still, they cannot neglect the fact that their knowledge and abilities to support the chosen position can define the quality and outcomes of the negotiations.
  • Subjects: Managerial Negotiation
  • Pages: 2
  • Words: 562

Etihad Airways Strategies and Marketing

The success of Etihad Airways is applicable to the nature of its business strategy. This model focuses on the commitments and choices the organization makes to deliver high-quality services and experiences to the targeted passengers.
  • Subjects: Company Analysis
  • Pages: 7
  • Words: 2077

Solving Team Challenges: DocSystems Billing Inc. Analysis

The second reason is that the leaders in charge of the new groups are unable to inspire confidence. With such problems, there is a need for the company's leaders to consider some of the best [...]
  • 5
  • Subjects: Company Analysis
  • Pages: 4
  • Words: 1090

Pierre Cardin Brand Equity and Popularity

Brand equity, according to Johansson and Carlson, refers to the commercial value of a given brand name that is directly attributed to the popularity of the brand other than the value of the product.
  • Subjects: Brand Management
  • Pages: 5
  • Words: 1421

Brainstorming, Nominal and Delphi Decision-Making

The choice of one of the three major techniques of group decision making requires a thorough analysis of the business context to discern the factors that assist or hinder the process of consensus achievement.
  • Subjects: Decision Making
  • Pages: 4
  • Words: 1101

The Art of Persuasion

Notably, the art of persuasion assists in the acquisition of new clients, the hiring of the most talented employees, and the creation of new relationships in the dynamic business settings.
  • Subjects: Business Communication
  • Pages: 12
  • Words: 3348

New Product Development: Smart Shopping Cart

The ability of the Smart Shopping Cart to meet the customer's shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.
  • 5
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1140

Virtual and Traditional Teams Comparison

In traditional teams, the forming stage on the understanding of group goals and procedures for performing group tasks. In addition, members are required to solve the issue of leadership in the group.
  • Subjects: Employees Management
  • Pages: 4
  • Words: 1148

McDonald’s Company: Employee Engagement

It would be beneficial to analyze ideas of scholars to get a better understanding of the subject matter, and gained knowledge can be applied to McDonald's to determine the effectiveness of approaches that are used [...]
  • Subjects: Employees Management
  • Pages: 4
  • Words: 2998

Amazon Company’s Logistics Operations

The aim of this paper is to analyze the logistics operations of the largest e-commerce company in the world and identify several areas for improvement.
  • 3
  • Subjects: Logistics
  • Pages: 11
  • Words: 3059

British Telecom Group Inc.’s Corporate Strategies

The main activities of the BT Group ire provision of networked IT services globally; local and international telecommunications services; along to broadband and internet products and services.
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 3572

Goldman Sachs Company’s Competitive Market Strategy

The stakeholders defined in this strategy are the customers, the shareholders, and the employees. A study by Scherf shows that since the end of the 2008 economic recession, this firm has experienced improved performance, a [...]
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 819

Walmart Inc.’s Lean and Six-Sigma Programs

The company has established various strategies to promote sales and improve the welfare of the employees. Therefore, to improve the competitiveness of the company's products, the management should apply the lean and Six-Sigma programs.
  • Subjects: Case Study
  • Pages: 3
  • Words: 871

Personal Brand and Career Development

The "I" brand concept suggests that the potential job candidate and career builders approach themselves as marketed goods and attempt to turn their own sets of skills and personalities into goods, wanted and attractive to [...]
  • Subjects: Brand Management
  • Pages: 8
  • Words: 2214

Apple, Samsung, Sony, Huawei, Lenovo Product Hierarchies

The first section of the paper will briefly discuss the performance of mobile and wearable products in the Dubai market, followed by a discussion of the positions of the five companies in Dubai city.
  • Subjects: Product Marketing
  • Pages: 10
  • Words: 2861

Organizational Development Practitioners and Types

While the internal organizational development practitioners are part of the organization they work for, the external Practitioners are not in any way associated with the client that they work for.
  • Subjects: Organizational Management
  • Pages: 3
  • Words: 819

Carnival Cruise Lines’ Issues and Recommendations

Although, the growing number of passengers has augmented the market share and revenue of the Carnival Cruise, it has also been a reason of great challenges for the cruise, which has to be catered, in [...]
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 561

Delta Air Lines’ Business Model and Strategy

The VRIO framework is the tool to be used to comprehend if the company under analysis succeeds in choosing actions, articulating its goals, and making the decisions that influence the quality of life of the [...]
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 903