Free Business Essay Examples & Topics. Page 70

15,053 samples

Alibaba Group’s Future Performance

Such a strategy will require a signaling platform that will be used to identify the working and quality standards of all suppliers.
  • Subjects: Company Analysis
  • Pages: 4
  • Words: 1128

Huawei’s Business Environment

They provide key components for making smartphones and have a strong impact on the firm's operations because of their strong control in the market.
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 599

The Vegan Dog Kit Company’s Business Plan

According to statistics, the number of vegetarianism in the United States is on the rise: as of 2018, five percent of the population adheres to a meatless diet, with half of them practicing veganism. Evidently, [...]
  • Subjects: Company Information
  • Pages: 2
  • Words: 543

Volkswagen Stock Management Analysis

Even though the rationale for the selection of VW stock seems well-reasoned, a thorough assessment of the company's financial health should include the estimation of its financial ratios.
  • Subjects: Company Missions
  • Pages: 6
  • Words: 1803

Effective Recruitment and Retention Program

Such models encourage HR managers and leaders to implement powerful recruitment and retention measures that resonate with the changing demands of both the industry and the identified individuals.
  • Subjects: Workforce
  • Pages: 10
  • Words: 2857

The UAE Telecommunication Sector: Policy Analysis

It is worth noting that the policy also emphasizes the need for introducing the competition in the UAE telecommunications sector with the purpose of encouraging better efficiency and quality.
  • Subjects: Impact of Business Issues
  • Pages: 11
  • Words: 3045

Etihad Airways: Leading Sustainable Performance

In the meantime, renewable energy sources such as solar, wind, hydropower, and bio-fuels can be used in the offices of this company to reduce reliance on fossil fuel and cut down the cost of operation.
  • Subjects: Company Information
  • Pages: 10
  • Words: 2812

Monsanto Inc.: Company Strategy Analysis

The main problem affecting this organization is the increasing level of controversy from different stakeholders for producing unsustainable products and resistant crops in an attempt to maximize its sales. This option requires that Monsanto convinces [...]
  • Subjects: Case Study
  • Pages: 2
  • Words: 597

The Entrepreneurial Audit: Bosshardt Corporation

The current president and founder of the firm are Aaron Bosshardt, and the general manager is Glennette Maxwell. It is in this way that a directed organizational culture can ensure that both the organization's leadership [...]
  • Subjects: Company Information
  • Pages: 8
  • Words: 2309

Case Analysis: Tobacco Exports to Taiquat

The purpose of this paper is to focus on the specific case of tobacco exports to Taiquat and analyze the legal and ethical environment of the business operations related to the case.
  • Subjects: Business Ethics
  • Pages: 2
  • Words: 676

Oil and Gas Extraction Activities

The purpose of the current exploration is to conduct an observation of the processes occurring at an oil and gas plant, identifying the threats to safety and health hazards as well as suitable control measures [...]
  • Subjects: Industry
  • Pages: 6
  • Words: 1870

Environmental, Social, and Governance Metrics in Business

Nowadays, the issues of corporate governance and the Environmental, Social, and Governance criteria are the subjects of debate. The emergence and development of corporate governance reflect the patterns of evolution of the global economy.
  • Subjects: Corporate Governance
  • Pages: 5
  • Words: 1460

The Lego Group and Its Sacred Cows

The ability to adapt to the changing environment, customer demands, and market forces is vital to the success of a business.
  • Subjects: Case Study
  • Pages: 6
  • Words: 1712

Corporate Value Awareness in Oil and Gas Sector

Therefore, all the employees in our company are expected to think about the customers' needs, identify strategies for improving customer experience, and adapt the approach according to the needs of every customer.
  • Subjects: Corporate Culture
  • Pages: 3
  • Words: 839

Ethical and Unethical Situations in Leadership

In this paper, there are two examples of an ethical and one example of an unethical behavior that shows how people and the entire world may react to and even change after them.
  • Subjects: Employee Relationships
  • Pages: 2
  • Words: 669

Comparison of Scientific Researches in Business

It is especially crucial in this case to understand the main points and learn the correct algorithms for formulating the goals of the study and the selection of methods for researching in practice.
  • Subjects: Business Controversies
  • Pages: 7
  • Words: 2015

Deciphering the Best Start-Up Fundraising Ways

To answer this question, the following objectives were set: To understand the difference between venture capitals and private equities To describe the main benefits and drawbacks of each To decide which one is preferable for [...]
  • Subjects: Entrepreneurship
  • Pages: 1
  • Words: 394

Can the Family Business Disintegrate the Family?

The report explores the contemporary context of running a family business with the aim of the identification of threats concerning the integrity relationships between the family members involved in the same business.
  • Subjects: Entrepreneurship
  • Pages: 4
  • Words: 1200

Amazon: Public Policy Issues

It is hard to believe that the company, which is currently viewed as one of the titans of e-commerce, was born only twenty-five years ago and made its first steps in a small garage of [...]
  • Subjects: Company Analysis
  • Pages: 9
  • Words: 1698

The Impact of Leadership Styles on Strategy

There are many studies on the influence of the environment and how it affects the followers and the organizational characteristics of necessary leadership qualities, styles, and performance.
  • Subjects: Leadership Styles
  • Pages: 7
  • Words: 2011

Empathy and Its Discontents

Market morality is established by the regulations, codes of conduct, principles, and values that offer direction for morally suitable conduct in managerial choices concerning the practices of organisations and business connections with the community.
  • Subjects: Business Ethics
  • Pages: 7
  • Words: 2024

Google Creates a Unique Culture: Case Analysis

It is valid to presume that Google's unique culture will be of tremendous help for the enterprise in the future not only because it helps attract and retain talents and but also because it suits [...]
  • Subjects: Case Study
  • Pages: 3
  • Words: 931

Leadership and Innovation: Study Contrastive Analysis

Authored by Semuel, Siagian, and Octavia, the article "The Effect of Leadership and Innovation on Differentiation Strategy and Company Performance" presents two crucial elements, namely, leadership and innovation, which determine organizations' profitability levels.
  • Subjects: Leadership Styles
  • Pages: 2
  • Words: 612

Establishing a Food Truck Business in Dubai

In terms of the food truck license, it is necessary to provide a business plan to the Department of Economic Development and Dubai Municipality.
  • Subjects: Entrepreneurship
  • Pages: 2
  • Words: 565

Share Return Analysis: Comcast and Sky Plc.

As it is seen, the main goal of Comcast's decision was to improve the positions in the national market and integrate into the European television segment.
  • Subjects: Case Study
  • Pages: 3
  • Words: 909

Future Development: The Change Foundation

The capital structure of The Change Foundation is mostly made up of equity, and thus the net income is used to finance all activities of the organization.
  • Subjects: Case Study
  • Pages: 5
  • Words: 917

Resolving the Problem With Valuation: Snapchat

Research and development costs are affecting the financial health of the business, and thus it is critical for the management to address the situation soon to prevent the venture from collapsing. Nevertheless, the analysis showed [...]
  • Subjects: Case Study
  • Pages: 4
  • Words: 834

Prudential Plc.’s Contemporary Business Management

The specifics of the company's activities imply adapting to the working conditions in such an industry and analysing a number of conventions and factors effecting on the success of work and customer recognition.
  • Subjects: Company Analysis
  • Pages: 16
  • Words: 4142

Leadership Concept and Types

Effective leadership, as the most critical function of a leader, has to consist of the competent incorporation of all three types because each of them might apply to a particular situation.
  • Subjects: Leadership Styles
  • Pages: 3
  • Words: 952

Packaging Materials Development: Ecovative Design

The founders of Ecovative Design created a new approach in the development of packaging materials. Ecovative is targeted at complete compliance with the principles of environmental sustainability by utilization of biodegradable materials in production processes.
  • Subjects: Case Study
  • Pages: 2
  • Words: 617

Oxfam Crisis: What Went Down?

According to the authorities of Haiti, Oxfam violated the laws of the country and the principles of human dignity and has no right to continue working there.
  • Subjects: Business Ethics
  • Pages: 10
  • Words: 2765

Supply Chain Management and Trading System Definition

One of the areas of control over the success of sales is supply chain management as the mechanism that determines the principles of logistics, transportation, and data exchange with buyers.
  • Subjects: Logistics
  • Pages: 4
  • Words: 1103

Trader Joe’s Advanced Approaches

The supermarket chain Trader Joe's wants to complete its initiative on the sustainability issue because it recognizes the urgency of the overfishing problem in the world.
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 854

Purchasing and Sourcing Strategy in Companies

The purchasing department is related to the operations of a business, which regularly monitors the requirements of the production process to ensure that it does not halt at any time due to the shortage of [...]
  • Subjects: Logistics
  • Pages: 10
  • Words: 2848

Leadership Lessons From Martin Luther King Jr.

Born in 1929, Luther King Jr.lived during World War I and in the post-war era of the United States, which was characterized by the severe oppression and segregation of African-Americans within the country. Lessons to [...]
  • Subjects: Leadership Styles
  • Pages: 2
  • Words: 576

Sandwich Shop Industry and Company

It is essential to analyze the trends in the industry and the overall direction of its development in the economy of a country to provide a relevant marketing plan for a particular shop.
  • Subjects: Industry
  • Pages: 2
  • Words: 596

The Net Zero Facility in Casa Grande

However, the considerations about the net zero project must be based on numerous factors, including the company's performance, some current trends in the market, and potential benefits of the proposed innovations.
  • Subjects: Case Study
  • Pages: 2
  • Words: 655

Clorox and Recent Trends

Clorox is one of those companies that struggle to follow the recent trends of environmental sustainability, inform the customers about this approach, and keep the revenues grow.
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 636

Governance, Ethics and Law

It includes the rules for decision making and the measures permitted during the pursuit of the company's objectives, as well as the distribution of duties and permissions among employees. Factors that affect the results include [...]
  • Subjects: Corporate Governance
  • Pages: 4
  • Words: 1162

The Concept of Corporate Governance

The definition of the concept of corporate governance, as well as the discussion of corporate governance mechanisms, are provided. Further, since the basic aspects of the concept of corporate governance and its importance for the [...]
  • Subjects: Corporate Governance
  • Pages: 4
  • Words: 1197

Performance Trends of Starbucks Corporation

In the current paper, the most recent performance trends of Starbucks Corporation, a premium coffee retailer and roaster operating in the US, will be evaluated to see whether the company's management is performing well in [...]
  • Subjects: Company Analysis
  • Pages: 4
  • Words: 1107

Stakeholders vs. Shareholders: Ethics in the Workplace

In particular, the discussion is focused on the conflict between the interests of shareholders and stakeholders. This approach does not force businesses to reject such priorities as financial performance and the needs of owners.
  • Subjects: Business Ethics
  • Pages: 1
  • Words: 304

IKEA: Business Responsibility and Sustainability

The concept of corporate social responsibility rapidly gains popularity, implying the voluntary participation of companies in the formation and development of the social sector.
  • Subjects: Business Ethics
  • Pages: 11
  • Words: 3055

Marketing for Small Business

For a small emerging venture, it might be challenging to fit the pace of the informational shifts and to adjust its policy according to new requirements.
  • Subjects: Entrepreneurship
  • Pages: 4
  • Words: 1000

Career Development and Employee Motivation Initiatives at Chipotle

However, as revealed in this paper, Chipotle's vast expansion has resulted in challenges pertaining to the sustainability of its operations and the control of the prevailing business culture. Chipotle's culture of sustainability, reverence, and growth [...]
  • Subjects: Case Study
  • Pages: 9
  • Words: 2496

The BBC’s Public Service

There is a fee for television devices on the territory of the United Kingdom of Great Britain and Northern Ireland; the funds collected this way form the budget of the BBC.
  • Subjects: Company Analysis
  • Pages: 7
  • Words: 2066

Future Expectations and Challenges of E-Business

A lot is expected with regard to the unfulfilled potential of e-business and the anticipated challenges owing to the fact that technology is increasingly becoming affordable to everyone in the market that is characterized by [...]
  • Subjects: E-Commerce
  • Pages: 7
  • Words: 1919

Sony Pictures Hack: The Criminals Won

Sony's CEO would have to evaluate the risk of releasing the film without changes and compare the outcomes that this move would have in regards to the company's reputation with the overall strategic vision.
  • Subjects: Case Study
  • Pages: 2
  • Words: 564

Johnson & Johnson Firm After the US Opioids Crisis

However, given the legal settlements related to the opioids crisis in the US, it appears that the priority of stakeholders is inverted with shareholders occupying the first spot and consumers coming last on the list.
  • Subjects: Case Study
  • Pages: 3
  • Words: 827

Air Hotel’s Market Analysis and Business Plan

Upon thorough consideration, it has been decided that the luxury cruise market is the closest to the idea of the Air Hotel, as it also includes onboard services and visiting different locations.
  • Subjects: Company Analysis
  • Pages: 4
  • Words: 1132

Friedman Doctrine & Social Business Responsibility

Although the theoretical framework of FD may seem like a rigid focus on the promotion of financial goals while neglecting people-oriented ones, with the introduction of the principles of CSR and a set of people-oriented [...]
  • Subjects: Business Ethics
  • Pages: 7
  • Words: 1789

Automation and Its Impact on Employment

The ambiguous impact of digitalization on the labor market is observed in many of the world's countries at the beginning of the 21st century.
  • Subjects: Workforce
  • Pages: 5
  • Words: 1483

Automation Impact on Unemployment

Scope: The scope of the article is to analyze and overview the connection between productivity and employment figures in the US.
  • Subjects: Workforce
  • Pages: 2
  • Words: 669

Paternalistic Leadership and Cross-Cultural Relations

Scholars remark that a leadership style high in morality and authoritarianism is the reflection of the traditional view on a Chinese leader who is expected to be uncompromising, strict, and trustworthy.
  • Subjects: Leadership Styles
  • Pages: 3
  • Words: 502

Reciprocity in the Capitalist Workforce

Thirdly, the majority of companies have failed to implement the policy of employee engagement despite the fact that the requirements are quite common and easy to follow.[1] All of these factors separately or in a [...]
  • Subjects: Employee Relationships
  • Pages: 5
  • Words: 1381

Cross-Cultural Studies and Universal Leadership

Leadership plays a decisive role in corporate organisations, often deciding the course of the company's development, the skills and competencies that the business finds essential for its staff, and the methods used to attain goals.
  • Subjects: Leadership Styles
  • Pages: 3
  • Words: 499

Nurse Practitioner’s Business Plan

This aspect of the legislation might limit the nurse's capacity to open an independent practice because it creates the need for supervision and prevents nurses from carrying out the full range of duties as care [...]
  • Subjects: Company Information
  • Pages: 3
  • Words: 930

IBM Corporation at the Crossroads

To review the strategies and achievements of IBM, it is necessary to attract current evaluation tools, for instance, SWOT analysis to determine the market characteristics of the corporation.
  • Subjects: Company Information
  • Pages: 3
  • Words: 869

Resolving the Supplier Issue: Nissan Motor Co.

The theory of constraints is a framework utilized to detect the most debilitating factors in the supply and production chain, in order to apply a 5-step process to help eliminate or mitigate the constraint to [...]
  • Subjects: Case Study
  • Pages: 3
  • Words: 892

Ocean Park Hong Kong and Its Future

As a result, it is possible to expect the attraction of more visitors and significant increases in the number of hours they usually spend at Ocean Park Hong Kong.
  • Subjects: Company Information
  • Pages: 2
  • Words: 551

Supply Chain for Dough Pizza

It will be necessary to arrange trustworthy relationships with suppliers, warehouses, and delivery services at local and international levels to maximize the quality of the final product and reach the highest level of customer satisfaction.
  • Subjects: Case Study
  • Pages: 2
  • Words: 400

Cross-Cultural Communication Barriers in Business

It is necessary to address this issue to outline possible solutions to problematic aspects of cross-cultural communication and enhance organisations' performance.
  • Subjects: Business Communication
  • Pages: 3
  • Words: 498

Amazon: The Champion of Customer-Delivered Value

This paper gives a detailed analysis of the organization's market share and pricing decisions. The above discussion has revealed that Amazon is a leading player and competitor in the American e-commerce industry.
  • Subjects: Case Study
  • Pages: 2
  • Words: 590

Marketing for Small Business. Wild at Heart Firm

Entering the UK market as a small independent business is a moth exciting and unnerving step since it requires a careful assessment of every factor that may affect the development of the company in the [...]
  • Subjects: Case Study
  • Pages: 22
  • Words: 5956

Sony Corporation’s Strategy in Context

Inspired by the idea of creating new markets, Sony played the role of a pioneer and occupied the leading position in the sector of consumer electronics.
  • Subjects: Case Study
  • Pages: 9
  • Words: 2579

Beer History, Production, and Regulations

For instance, workers at the construction site of the Great Pyramids in Giza, Ancient Egypt, received the daily norm of four to five liters of beer per person, which at the time, was seen as [...]
  • Subjects: Industry
  • Pages: 8
  • Words: 2259

Walmart China: Supply, Demand, and Product Flow

The management believes in local sourcing of products, and thus it has partnered with over 7,000 suppliers in the country to provide 95 percent of the merchandise in different stores.
  • Subjects: Company Analysis
  • Pages: 4
  • Words: 1191

Tea and More Company’s Supply Chain Issues

Due to the complicated nature of the process and the only production facility located far away from the headquarters, the company has been experiencing problems with customer service.
  • Subjects: Case Study
  • Pages: 3
  • Words: 566

Corporate Culture & Communication in the Workplace

To ensure that the influence of the organisational culture extends to the decision-making process in the workplace, one should consider enhancing clarity and transparency within the target setting.
  • Subjects: Corporate Culture
  • Pages: 9
  • Words: 2537

The LEGO Group: Forces for Change

At the beginning of the XXI century, the company experienced rapid growth caused not least due to the new line of products based on popular movies and books such as Star Wars and Harry Potter. [...]
  • Subjects: Case Study
  • Pages: 2
  • Words: 580

Procurement Planning in Companies

The objective of a procurement manager should be to avoid such issues and report them when necessary to the company's executives.
  • Subjects: Organizational Planning
  • Pages: 4
  • Words: 1197

Job Loss and Career Counseling Strategies

Key components of the assignment the introduction, the discussion on the subjects' stages of career development, the identification of job loss consequences, recommendations for appropriate assessment and counseling strategies, and considerations of client advocacy.
  • Subjects: Case Study
  • Pages: 5
  • Words: 1499

Gary Automobile Clinic’s Business & Financial Plan

Although there are several competitors in the market offering the same services, the proposed business offers customized and bundled services in the form of standard and premium options for car repair. The fixed and variable [...]
  • Subjects: Accounting
  • Pages: 6
  • Words: 1680

Leadership & Employee Motivation in the UK Restaurant Sector

The research paper reviewed the impacts of these leadership styles on employee motivation within the UK restaurant sector. How effective are the leadership traits towards a sustainable level of employee motivation within the UK restaurant [...]
  • Subjects: Leadership Styles
  • Pages: 15
  • Words: 3284

Seven Dimensions of Culture at the Workplace

At the same time, I do not feel universalism is the right cultural notion for the company, as striving to build relationships with customers and bending the rules to solve problems would save plenty of [...]
  • Subjects: Corporate Culture
  • Pages: 2
  • Words: 663

Mattel Company’s Challenges: A Press Release

The resulting change in the overall framework for monitoring quality and its strategy for communicating with its customers showed that the organization was ready to redesign its core philosophy toward a more people-focused and ethically [...]
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 500

Nike Shareholders Letters’ Keyword Analysis

In his letter to the corporation's shareholders, Knight reflected on the challenges that the company faced and often concentrated on Asia. Phil Knight was still the CEO in 2003, and the company was on the [...]
  • Subjects: Business Communication
  • Pages: 6
  • Words: 1131

Artificial Intelligence and Work of the Future

The high speed combined with performance levels and the absence of mistakes in calculations contribute to the growing popularity of this technology and its employment by actors working in various spheres.
  • Subjects: Workforce
  • Pages: 7
  • Words: 1993

Business Leader as a Risk Taker

In addition, the fact that Jesuits were harassed because of their role in defending the Catholic Church shows that they were not only responsible in their duty but also willing to do anything to fight [...]
  • Subjects: Leadership Styles
  • Pages: 8
  • Words: 2263

Lifco and Spinneys Companies’ Success Histories

The first enterprise involved in the food trade is one of the largest retailers in the Middle East and is known throughout the world due to almost a century of development history.
  • Subjects: Company Information
  • Pages: 6
  • Words: 1660

Professional Conduct on the First Day at Work

The professional dress code consists of business casual and formal business attire, which depends on the format of the meeting and the formality level of the overall work process.
  • Subjects: Business Ethics
  • Pages: 3
  • Words: 871

Alibaba and Its Cooperative Linkages

The decision to select the specified type of partnership in a new market was dictated by the fact that the company had to reduce the extent of risks that it would face in its new [...]
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 924

Wuph Business Plan: Fluffy Market Research

This shows that pets are in high demand, which points to the possibility of the Fluffy app capturing the attention of millions of Americans and make them adopt.
  • Subjects: Case Study
  • Pages: 2
  • Words: 497

Future Direction for GoBus Company

The primary evidence that might lead to the mentioned assumptions is the company's announcement and even the separate section on the GoBus site Ballina to Galway city route.
  • Subjects: Company Missions
  • Pages: 2
  • Words: 569

Electra Dubai Company’s Internship Experience

This report consists of a description of the work performed and experience gathered during the internship, a self-assessment and a subjective impression of the company and ends with some conclusive remarks.
  • Subjects: Company Information
  • Pages: 4
  • Words: 1128

Millennials Changing Workplace Culture

For instance, the shift from a focus on customers to a focus on the welfare of employees has become the major determinant of the implementation of business strategies.
  • Subjects: Workforce
  • Pages: 8
  • Words: 2251

PawPaw VetHelp Clinic’s Business Plan

The mission of this sole proprietorship is the enhancing of the relationship between owners and their pets through the providing of high-quality medical and surgical care.
  • Subjects: Company Information
  • Pages: 8
  • Words: 2277

Atrium Health Organization’s Corporate Strategy

Therefore, the rationale that the managers at Atrium Health use to guide staff members and align their actions with the corporate goals as a part of the grand scheme of the company's functioning is to [...]
  • Subjects: Strategy
  • Pages: 8
  • Words: 1970

Conflicts in the UAE’s Governmental Organizations

Being devoted to the principles of conflict management and DSD, the paper adds to the existing knowledge on the topic by analyzing the situation at the chosen organization and reflecting on improvement opportunities.
  • Subjects: Business Communication
  • Pages: 8
  • Words: 2233

Managerial Accounting in Healthcare Services

This paper aims to discuss the characteristics of such concepts as variable costs, fixed costs, mixed costs, and job order costing as a part of healthcare services.
  • Subjects: Accounting
  • Pages: 3
  • Words: 812

Spotify Adds Showtime to Student Subscription

However, this piece of news is also essential for many people involved or interested in the media business. The company provides certain perks for students, which can be regarded as a stimulus for American people [...]
  • Subjects: Case Study
  • Pages: 1
  • Words: 318

3D Robotics Disrupts the Aviation Industry

3D Robotics describe their business model as perceiving open hardware, drones, and the future of robotics as the part of the community and the company.
  • Subjects: Case Study
  • Pages: 1
  • Words: 268

Tesla Inc.’s Strategies and Course of Action

Therefore, this paper is aimed to research and explain the above-mentioned concepts in application to Tesla Inc.in order to determine the best course of action for the corporation in the vehicle market.
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1690

Prada Company in Hong Kong and China

However, Miuccia Prada and Patrizio Bertelli made the decision to change the structure of the company's ownership because of the need to maintain the succession of the brand in the new region.
  • Subjects: Case Study
  • Pages: 4
  • Words: 1120

Primerica Company’s Strategic Analysis

It means that it is more profitable to buy cheaper term insurance because the difference between its cost and that of a more expensive whole life insurance could be invested in something useful.
  • Subjects: Company Analysis
  • Pages: 5
  • Words: 1497

Communication Success in an Oil and Gas Company

The focus of the article is on the openness of the communication climate as well as the preferred conflict resolution strategies among different groups within the company.
  • Subjects: Business Communication
  • Pages: 2
  • Words: 650

How Immigration Affects Global Business

The purpose of this paper is to apply different case studies and thoughts to describe how immigration continues to affect global business.
  • Subjects: Impact of Business Issues
  • Pages: 5
  • Words: 1387

Public Agencies and Their Ethical Behaviors

As with many public services, management of public administration in healthcare holds the responsibility and objective to provide for the public good at the highest ethical standards.
  • Subjects: Business Ethics
  • Pages: 3
  • Words: 987

Krispy Kreme Company’s Marketing to the Moon

Krispy Kreme, an American doughnuts and coffeehouse company utilized this concept of product placement in the movie in 2017. This association worked well because some scenes in the movie naturally weave into the Krispy Kreme [...]
  • Subjects: Case Study
  • Pages: 1
  • Words: 298