Free Business Essay Examples & Topics. Page 8

31,505 samples

Promotion

Whichever means preferred to present the advertisement, the sellers or rather the producers of the advertised product must have the target audience in mind.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 879

The Coca-Cola Company Overview

Buyers The consumers of Coca-Cola products are the legitimate buyers of the company, but the role of the bottlers to whom the company sells to its concentres and syrups cannot be overlooked.
  • Subjects: Company Analysis
  • Pages: 11
  • Words: 3157

Red Bull-Building Brand Equity in Non-Traditional Ways

5
In the can, there are the 'energy drink' catchphrase and the Red-Bull insignia which symbolizes its exclusivity to the consumers. The two colliding bulls denote the vigor and might that Red Bull gives to its [...]
  • Subjects: Brand Management
  • Pages: 10
  • Words: 2781

Group Work Evaluation

4
At the beginning of the work on the project, I expected the work to be rather complicated. I feel that the experience of doing a group project changed my attitude to doing tasks in general, [...]
  • Subjects: Management
  • Pages: 2
  • Words: 626

Causes and Effects of Being Late at Work

The causes and effects of coming late to the office are wide and varied. This would result in going late to the office and ultimately your boss is quite rude and he/she might scold you [...]
  • Subjects: Corporate Culture
  • Pages: 2
  • Words: 562

H&M Company: Procurement and Supply

H&M has to devote substantial attention to the ability of a supplier to ensure the quality and compliance with H&M's social responsibility strategy and the Code of Conduct. Simultaneously, it is vital to assess the [...]
  • Subjects: Logistics
  • Pages: 18
  • Words: 4976

Costco Case Study: Costco Wholesale Corporation Case Study

5
Competitive approach The company's price leadership tactic attained through reduced handling and warehouse expenses, the utilization of just-in-time stocking principle and maintenance of in stock has proven invaluable in the reduction of prices and increased [...]
  • Subjects: Strategy
  • Pages: 5
  • Words: 1412

Research Findings from the Costa Concordia Accident

4
Two hours into the journey, the ship was passing the Italian Island of Giglio and Captain Schettino gave orders for the ship to change course so that it could sail closer to the Island's shore [...]
  • Subjects: Business Critique
  • Pages: 14
  • Words: 3993

Marketing Plan for Unilever Company

3.7
The completion Unilever company is facing shall be analyzed in the porters 5 keys of competition The Threat from New Entrants: The products offered by Unilever such as the food and personal care require high [...]
  • Subjects: Marketing
  • Pages: 9
  • Words: 2528

Paper Making Industry

Consequently, at the end of the processes, the factory release emissions and wastes to the environment. Some researchers trace the origins of the paper to Egypt, in River Nile while others link the origin of [...]
  • Subjects: Industry
  • Pages: 7
  • Words: 1919

E-Commerce and Digital Marketing

The e-commerce concepts to be addressed in the paper include the how the internet phenomenon has developed in the past decade, the companies that have gained from the online business concept, the losers, the opportunities [...]
  • Subjects: E-Commerce
  • Pages: 14
  • Words: 3926

The role of management in business

2.3
Organizations are governed by missions, vision and values which stakeholders are part of and it thus becomes the duties of organizational managers to plan, organize lead and control various activities and individuals who possess certain [...]
  • Subjects: Management
  • Pages: 4
  • Words: 1141

Importance of Performance Appraisal

Performance appraisal in organizations assists in identification of training and development requirements of workers. Organizations in the US, for instance, consistently articulate merit of associating performance appraisal to pay.
  • Subjects: Management
  • Pages: 6
  • Words: 1916

Coca-Cola and Corporate Social Responsibility

5
The work will discuss the past failings of the Coca-Cola organization, and propose a course of action that will better reflect the needs of today.
  • Subjects: Business Ethics
  • Pages: 6
  • Words: 1732

Financial Analysis: ADNOC vs. ENOC

In this section of the report, movements in the company's key financial ratios between the years 2018 and 2019 will be discussed, relative to the financial calculations provided in table 2.
  • Subjects: Financial Management
  • Pages: 18
  • Words: 5008

Leadership Style: Reflection and Analysis

The concept of leadership is an essential part of the modern world due to the fact that it is one of the key determinants of successful management.
  • Subjects: Leadership Styles
  • Pages: 2
  • Words: 757

BSG-ONLINE – Company Analysis

5
The positioning of the action on the world market is the aim to become the manufacturing leader with the observation of all the rules of professional manufacturing.
  • Subjects: Brand Management
  • Pages: 10
  • Words: 2816

Operations Transformation & Decentralization: ZARA

Zara's financials are included in Inditex's consolidated financial statements; however, as the brand constitutes a vast part of the parent company's operations, it is possible to evaluate the general financial health of Zara based on [...]
  • Subjects: Case Study
  • Pages: 5
  • Words: 1094

Netflix Inc.’s Political, Legal, Regulatory Forces

Also, we implement measures to meet regulatory requirements in terms of licensing and other rights to the content so that our customers have the exclusive right to watch official streaming media.
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 919

Internal Environment Analysis of Ben & Jerry’s Ice Cream USA

1
In this regard, the analysis will highlight the company's ability to create a sustainable competitive advantage by using its resources to reduce threats and to take advantage of the opportunities in its industry.
  • Subjects: Company Analysis
  • Pages: 9
  • Words: 2439

Servant Leadership Research Paper | Term Paper

5
In the context of organizations, leading entails the leader consolidating the efforts and resources of the organization and focusing on the future by setting up a vision for the organization which it intends to achieve [...]
  • Subjects: Management
  • Pages: 10
  • Words: 2710

The Lego Firm’s Corporate Social Responsibility

The sustainability strategy and its issue selection are well-aligned with the company's business because it seeks to promote the learning of children through play.
  • Subjects: Business Ethics
  • Pages: 4
  • Words: 1210

Howard Schultz’s Leadership Style: Strengths and Weaknesses

These results are in a large part due to his leadership style which can be characterised as transformational, the strengths of which are openness to new ideas and creativity, and among the weaknesses can be [...]
  • Subjects: Leadership Styles
  • Pages: 1
  • Words: 331

Curriculum Vitae: Personal Reflection

A CV is an appropriate marketing tool, which helps in promoting a candidate's skills and capabilities, and a CV is a kind of broacher that lists the benefits of a particular service.
  • Subjects: Employees Management
  • Pages: 7
  • Words: 2043

Almarai Co.’s Strategic Management

It is important to note that many of the employees in the company at the moment are attached to the milk production business line as it is the biggest.
  • Subjects: Company Analysis
  • Pages: 20
  • Words: 5498

Nike Inc.: Operations and Logistics

One of the factors that have helped Nike to succeed in the sportswear industry is its ability to source discounted raw materials and labor overseas.
  • Subjects: Logistics
  • Pages: 3
  • Words: 937

Pepsi and Coke Competition

The degree of rivalry in the carbonated soft industry is highlighted by two major brands: Pepsi and Coke. In the past decade, Pepsi and Coke have entered into the bottled water market.
  • Subjects: Case Study
  • Pages: 6
  • Words: 1606

Arctic Mining Consultants

1.3
He did not understand the need for team work hence he forced Millar to work at the same pace as other team members instead of using them to build him.
  • Subjects: Case Study
  • Pages: 5
  • Words: 1360

Nokia Company Case Study

5
The results of 2010, were lower to those recorded in 2009 of 35% in the fourth quarter; so far, the marketing approach that the company has adopted is doing well in the markets however, the [...]
  • Subjects: Company Information
  • Pages: 6
  • Words: 1782

Saudi Arabia ARAMCO: Management and Supply Chain

Competing in the global markets, ARAMCO Company is one of the leading companies in the industry however, along with its competitors; the firm faces various challenges of rising costs brought about by the high demand [...]
  • Subjects: Case Study
  • Pages: 8
  • Words: 2754

Airbnb Company Business Analysis

18% increase in the gross profit margin and a 116% rise in the operating profit margin compared to the 2017 data.
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 451

Apple’s Cross-Cultural Problems in China

In the case of Apple, the main issues have to do with employee management issues mostly associated with working conditions and compliance to Chinese labor laws.
  • Subjects: Business Controversies
  • Pages: 6
  • Words: 1650

Service Delivery Systems: McDonald’s

In McDonald for instance when a customer make an order for a hamburger then the hamburger is the facilitating good, the restaurant I the supporting facility while the people who were involved right from the [...]
  • Subjects: Management
  • Pages: 7
  • Words: 2282

Employment Relations: Effects of Unitarism on Inequality

3
In view of this, management teams are evaluating employee loyalty on the basis of the extent to which they have internalized the firm's corporate vision even if it is at the expense of their personal [...]
  • Subjects: Employee Relationships
  • Pages: 5
  • Words: 1327

How can I impress my boss

There are expectation that the boss and the organization in general has upon us and fulfilling them and knowing them is crucial.
  • Subjects: Management
  • Pages: 2
  • Words: 558

Proctor and Gamble’s Organization 2005 Program

Organization 2005 was to be completed in June 2003, and after the removal of Jager, Lafley had changed the company's focus towards enhancing the market share of its bigger brands in markets that were already [...]
  • Subjects: Case Study
  • Pages: 2
  • Words: 771

Mystic Monk Coffee Strategies

The mission of the Carmelite Monks of Wyoming was to improve the spiritual attitude of the society and underline the place of monks and nuns in the world.
  • Subjects: Case Study
  • Pages: 3
  • Words: 1024

Case Analysis of Unilever

The major problem discussed by the case is the increased competition in the marketing and how it has hindered efforts to keep Unilever' brand relevant in the market.
  • Subjects: Case Study
  • Pages: 2
  • Words: 568

Industrial Relations

According to, the concept of industrial relations begun during the industrial revolution era, when the establishment of towns and cities led to the creation of industries, which in turn created job opportunities for the masses.
  • Subjects: Management
  • Pages: 11
  • Words: 3040

Negotiation Process in the Local 190 Union Case

Given the high level of trust used as the primary strategy in the first round, we had to stick with it, as it was slightly undermined over the following rounds.
  • Subjects: Managerial Negotiation
  • Pages: 6
  • Words: 1639

Kellogg’s Fruit Loops Product Marketing Plan

By marketing the fruit loops within the domestic and foreign market, the firm intends to increase its profit with a margin of 35% within a period of one year.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 814

Leadership: Portfolio Project

I will start by conducting a comprehensive analysis of my background in order to understand the factors that might have defined my leadership qualities in one way or the other.
  • Subjects: Leadership Styles
  • Pages: 6
  • Words: 1721

Toyota Company: Consumer Behaviour and Marketing

Of particular interest is the emphasis on the hybrid powertrain which is one of the product's selling points and adds to the uniqueness of brand associations.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 943

Nokia’s Competitive Strengths and Weaknesses

With the ubiquitous nature of the Windows operating system and the general level of affordability that the Nokia Lumia has, this creates the potential for the company to capture a significant portion of the smartphone [...]
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1639

Wal-Mart Company’s Decision Making Process

The initiative will also enable the company to identify their output and analyze their competitive advantages in the market. The tool will be used by the executives in evaluating the market and assessment of external [...]
  • Subjects: Decision Making
  • Pages: 2
  • Words: 560

Netcare Company’s Success

5
One of the key competencies is organizational growth that has seen Netcare utilize the expertise in the market to break through both the private and the public health markets.
  • Subjects: Case Study
  • Pages: 6
  • Words: 1664

Women in management

Women present fear, particularly when the people they are conversing with are in higher positions and appear powerful than them, and men use this weakness to make sure that women are not in control of [...]
  • Subjects: Management
  • Pages: 8
  • Words: 2069

The Differences between PP&E and R&M Accounts

Moreover, even though accounting is a theoretical subject with many rules and exceptions, the usage of needed laws to make the balance sheet and statement of income the most effective for the firm is a [...]
  • Subjects: Accounting
  • Pages: 1
  • Words: 398

Louis Vuitton Firm’s Intensive Growth Strategies

The mechanization of operations has conveyed steadiness to the eminence of the brand and has assisted the enterprise in balancing up and down the request settings in the marketplaces.
  • Subjects: Company Analysis
  • Pages: 4
  • Words: 1252

Ford Motor Market Segmentation

According to the business analytics dashboard provided by the New York Times, Ford is an absolute leader among the world's auto and truck manufacturers with a market capitalization of $35 billion. Entering the Asian market [...]
  • Subjects: Case Study
  • Pages: 4
  • Words: 1227

The Uses of Waiting Line Analysis

The time one spends on the line is dependent on the number of servers; the speed at which service is offered by the server or teller; or the number of people that waiting in the [...]
  • Subjects: Management
  • Pages: 2
  • Words: 601

John D. Rockefeller – Standard Oil Monopoly

3
Baylor stated that, in order for the Standard Oil Company to compete with the Russian Oil in the Asian and European Countries, John D Rockefeller subsidized the foreign prices of oil.
  • Subjects: Strategy
  • Pages: 7
  • Words: 1957

Mephisto Products Case Study

Now that more competitors are in the market, customers need to know about the positive aspects of the products too. The sales team has not changed its approach to selling the company's goods since its [...]
  • Subjects: Marketing
  • Pages: 2
  • Words: 635

Nike Company’s Management Strategies

The company made immerse profits and in 1966, leading to the opening of its first retail shop in California, with the first shoe sold being Nike IN 1971.
  • Subjects: Management
  • Pages: 4
  • Words: 1092

L’OREAL Company: Expansion in China

The paper will be based on the critical review of the existing evidence in the field of strategic management and L'Oreal's brand management.
  • Subjects: Case Study
  • Pages: 17
  • Words: 4670

Lenovo Company’s Multinational Operation Strategy

Improved cross-border labor flows and foreign direct investment, technological advances, and changes in the competitive domains of firms are the leading forces behind the internationalization of enterprises in the 21st century.
  • Subjects: Strategic Management
  • Pages: 26
  • Words: 7214

International Market Comparison: Nestle and Unilever

Nestle; however, has adopted the mass and print media in its overseas marketing initiatives. Nestle and Unilever recognize the need for cultural sensitivity within different international market zones.
  • Subjects: Marketing
  • Pages: 2
  • Words: 549

Leadership Self-Assessment Essay

To a butcher, the organizational goals of increased productivity, the input of both the individual and groups in the organization remains invaluable. To this end, the strengths and weaknesses that are inherent in my style [...]
  • Subjects: Management
  • Pages: 4
  • Words: 1198

United Parcel Service Logistic Issues

4.2
Even though the company is among the top logistics companies in the world, there are a number of issues and challenges that it is experiencing under the current global.
  • Subjects: Logistics
  • Pages: 20
  • Words: 5591

Kodak Company SWOT Analysis

3
Kodak was the first company to invent digital camera but it failed to invent in its innovations which made it to succumb to the digital revolution.
  • Subjects: Case Study
  • Pages: 7
  • Words: 1978

Problem Solving, Decision Making and Creativity

Both problem solving and decision-making processes require a clear identification of the situation. Creativity is a component of problem solving and decision-making.
  • Subjects: Management
  • Pages: 2
  • Words: 552

Lululemon Business Analysis

Stakeholders of an organization contribute significantly to the fortunes of the entity. The executive management of Lululemon has the core objective of managing the value of the shares.
  • Subjects: Recognizable Brand
  • Pages: 2
  • Words: 548

Cheesecake Factory: Strategic Analysis

The answer to this question is hidden in the dimension of the quality of the restaurant and its business strategy. The advertisement of the company is seen as a tool to enhance the traffic of [...]
  • Subjects: Company Analysis
  • Pages: 15
  • Words: 4151

Emirates Airlines’ SWOT, Marketing Mix and Plan

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1706

Royal Dutch Shell Company International Marketing Strategies

Being a giant oil producer of the world, and having operations in numerous of countries, it is quite natural for Shell to face political instabilities at its operating nations, which in turn lowers the annual [...]
  • Subjects: Company Information
  • Pages: 9
  • Words: 2489

Business Events Management

The importance of planning is to ensure that the management is not caught up by eventualities during the actual event. The team also gets an opportunity to know the members and to have them committed [...]
  • Subjects: Management
  • Pages: 8
  • Words: 2305

Product Development Model

In order for a product to be successful in the market, several factors have to be considered to ensure that the new product is capable of overcoming the competition that is present in the market.
  • Subjects: Marketing
  • Pages: 17
  • Words: 4687

Social Media Marketing (SMM) as Networking Technique

5
Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media has presently become one of the main issues in the business paradigm.
  • Subjects: Marketing Communication
  • Pages: 8
  • Words: 2188

Sony and Ericsson

This paper discusses the motivations behind the formation of SEMC, the problems encountered in the joint venture, the strategies used by both organization to address the problems, and the factors, which led to the decision [...]
  • Subjects: Case Study
  • Pages: 6
  • Words: 1712

Green Consumers and Its Characteristics

Citing the Institute for sustainable development, Ryan observes that some of the characteristic common in all green consumers include: their commitment to leading green lifestyles; the critical approach to environmental issues; their tendency to overstate [...]
  • Subjects: Marketing
  • Pages: 10
  • Words: 2830

Global Automobile Industry: PESTEL Analysis

Porter's five forces and PESTEL analyses examine the attractiveness and profitability of the global automobile industry, in addition to explaining the sector's strategic opportunities and threats.
  • Subjects: Management
  • Pages: 4
  • Words: 1199

Royal Bank of Canada’s Strategic Analysis

In doing this they will provide support for selected non-profit groups working to address environmental issues of importance to RBC and their stakeholders.
  • Subjects: Company Analysis
  • Pages: 14
  • Words: 3830

Nike Company’s Governance and Sustainability

The move has enabled the company to develop innovative shoe designs that are in high demand in the market. The overall goal is to come up with innovative procedures that can improve Nike's competitive edge [...]
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1648

The Volkswagen Company’s Emissions Scandal

4
The fixing of the software in the vehicles followed a requirement by the EPA for the automobile industry to regulate the amount of carbon emissions.
  • Subjects: Business Ethics
  • Pages: 6
  • Words: 1748

Lululemon Athletic Inc.’s Internal Analysis

Although the capacity of the company to compete within the market was reduced at the time, the company has retained its brand and regained market.
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 1012

Carrefour Company Problems and Solutions

However, despite the success of Carrefour Company across the world in terms of revenue and profit, it is still faced by various challenges. The most incisive theory in the study of competitiveness and strategy is [...]
  • Subjects: Company Analysis
  • Pages: 20
  • Words: 5620

British American Tobacco Company Analysis

The vision of British American Tobacco is to become a leader in the tobacco industry. The vision and mission of the industry have been a pacesetter to the workers in the organization and has helped [...]
  • Subjects: Company Analysis
  • Pages: 8
  • Words: 2332

AirAsia Company

5
The analysis of the main specifics of its strategy, its methods for achieving cost leadership and differentiation, and techniques used to sustain its compatibility reveals the secrets of the success of AirAsia.
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1799

Southwest Airlines

During the establishment of the company, there were massive efforts by rival firms to block the entrance of Southwest Airline in the market.
  • Subjects: Case Study
  • Pages: 6
  • Words: 1779

Classical and Behavioural Approaches

3
This is an essay which compares the classical approach to the management and behavioral approach to the management. Due to the importance of management with regard to an organization's growth and success, it is important [...]
  • Subjects: Management
  • Pages: 6
  • Words: 2179

Entrepreneurs’ Strengths and Weaknesses

Due to the complexity of the entrepreneurial culture, the business people must be very efficient and adaptive to survive the world business competition.
  • Subjects: Entrepreneurship
  • Pages: 2
  • Words: 639

Crest Toothpaste Brand Analysis

The purpose of this essay is to assess the marketing mix of the crest toothpaste brand, and also make possible recommendations for changes to the brand.
  • Subjects: Branding
  • Pages: 4
  • Words: 1259

Accounting. Brands’ Value on the Balance Sheet

According to the American Marketing Association, the brand is a "name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers [...]
  • Subjects: Accounting
  • Pages: 7
  • Words: 2820

“Marketing Myopia” by Theodore Levitt

This is through the involvement of elements that ensures widening of the business scope and focusing on the efforts to satisfy the desires and needs of potential clients.
  • Subjects: Marketing
  • Pages: 3
  • Words: 918

Positive Writing in Business Communication

Even when the message being expressed is negative, positive writing dictates that a writer should avoid the use of such negative words as impossible, damage, loss, refuse and stop. As a business writer, it pays [...]
  • Subjects: Business Communication
  • Pages: 10
  • Words: 2219

British Petroleum Company Corporate Social Responsibility

In terms of environmental impacts, BP has received much support globally for its hands-on standpoint on environmental challenges, most notably for not only investing heavily in technologies aimed at reducing the carbon footprint, but also [...]
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 938

Pricing: The Sneaker Pricing Wars (Adidas-Nike)

Price is a very essential aspect in every business as it is the fundamental determinant of the profit to be achieved after the sale of a commodity or service and therefore influences the success or [...]
  • Subjects: Marketing
  • Pages: 8
  • Words: 2212

Integrated Marketing Communications Plan

Nike is one of the most successful multinational companies in the world, its path towards market dominance has not been an easy one and keeping this in mind, marketing managers in Nike have decided to [...]
  • Subjects: Marketing Communication
  • Pages: 19
  • Words: 4086

FreshDirect

5
We shall also look into the effect of the solutions and strategies in place to overcome the challenges put in by FreshDirect management, and their effects, both in the short-term and the long-term.
  • Subjects: Company Information
  • Pages: 5
  • Words: 1454

Employer-Employee Perspective

3
The employer is the party who hires the employee and he expects individual employees to provide good and quality work, loyalty, and show commitment to the organization.
  • Subjects: Employee Relationships
  • Pages: 7
  • Words: 1902

Apple and Its Suppliers: Corporate Social Responsibility

A cording to Park and Tran, the way this happens is called the 'internal negative feedback loop.' Apple is undoubtedly in the public spotlight all the time, likely due to its sheer magnitude, yet, the [...]
  • Subjects: Company Information
  • Pages: 2
  • Words: 655

Quality Management: Sony Corporation

4
With the current trend of transformations in the business world, notably as a result of the many changes in technology, there are numerous ways through which entrepreneurs can establish and sustain high performance strategies in [...]
  • Subjects: Management
  • Pages: 10
  • Words: 2761

LVMH in China’s Domestic Market

The reason for this is that the local people compare their products to a wide range of luxury products in the country.
  • Subjects: Case Study
  • Pages: 18
  • Words: 4859

Strategic Management of the BMW

5
The management of the company understood the fact that the global market would develop and that it was necessary for the company to be innovative and develop strategic policies to remain viable in the market.
  • Subjects: Strategy
  • Pages: 9
  • Words: 2595

Company Analysis: Saudi Aramco

The Saudi Arabian government has the authority to determine the direction of the oil policy while Saudi Aramco has the autonomy to conduct its operations.
  • Subjects: Company Analysis
  • Pages: 8
  • Words: 2360

Google’s Competitive Strategy

The company has developed its own infrastructure that ensures that its customers experience efficient and fast search; and this allows the company to maintain its competitive edge over other search engines.
  • Subjects: Strategy
  • Pages: 2
  • Words: 714

Strategic Management: Cisco Systems, Inc.

The first in this case is the issue of adopting the e-business infrastructure where customers could buy products online as compared to using the other traditional infrastructure.
  • Subjects: Case Study
  • Pages: 8
  • Words: 2164

Samsung Group’s Supply Chain Management

The Samsung Group of companies began to implement the technique shortly after it was founded in 1938. In 1994, The Group decided to exploit the potential synergy linking supply chain management and Six Sigma.
  • Subjects: Logistics
  • Pages: 4
  • Words: 1152