Free Business Essay Examples & Topics. Page 12

28,349 samples

Leadership at YouTube: Susan Wojcicki

Educated at Harvard and the University of California, Wojcicki was involved in the founding of Google and was the person behind Google's acquisition of YouTube in 2006.
  • Subjects: Leadership Styles
  • Pages: 2
  • Words: 562

Marketing Strategy: Apple Watch vs. Fitbit

The marketing campaign is aimed at the popularization of the idea that the brand's products are unrivaled, and its comparatively high price is explained by the combination of factors mentioned above.
  • Subjects: Case Study
  • Pages: 2
  • Words: 649

Heinz Corporation: Mission, Goals and Objectives

The company diversified itself through advertising and the introduction of new products to meet the needs of the customers. The company has grown to produce a variety of products and it is one of the [...]
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1749

Product Life Cycle & Marketing of Video Game Industry

One of the most important advantages of the concept of life cycle can be seen in the sphere of marketing, where if used as a tool it allows adjusting the strategies, including marketing, based on [...]
  • Subjects: Marketing
  • Pages: 2
  • Words: 694

Organizational Behaviour: Problems and Recommendations

The study of organizational behavior helps us to overcome these challenges successfully and gives us opportunities to accomplish the desired goal. This paper is to find out all the problems that occur in the organization [...]
  • 5
  • Subjects: Organizational Management
  • Pages: 18
  • Words: 4193

New Accounting Rules Don’t Add Up

On the International Financial Reporting Standard number two, that is IFRS Two, there was a first announcement or the first issuance in the year two thousand and four with effective dates given as from or [...]
  • Subjects: Accounting
  • Pages: 15
  • Words: 4190

CJ’s Health Foods Business Plan Proposal

Our main competition is Whole Foods and will remain to be our competition, so this will be a test of our determination and what we can provide and offer to our customers.
  • Subjects: Brand Management
  • Pages: 6
  • Words: 6161

Talent Management in Adidas: HR Training Programme

As an object of review, the HR sector of the international Adidas corporation will be considered, and the analysis of this organisation's activities will be carried out in the framework of talent management as an [...]
  • Subjects: Company Analysis
  • Pages: 15
  • Words: 4007

Samsung Electronics Company’s Six Sigma Activities

In its initial quest to undertake the concept, the company faced the challenge associated with poor execution, which regards the wrong application of the concept by the human resources and the management.
  • Subjects: Case Study
  • Pages: 2
  • Words: 605

Emirates Airlines’ Quality Management Principles

This is contrary to the traditional systems that assumed that a company that is successful and has achieved a certain level of quality does not need further improvement.
  • Subjects: Company Analysis
  • Pages: 10
  • Words: 2702

Cross-Cultural Environment Negotiations: Japan and America

Based on this understanding, this paper shows that understanding the need for neutrality, cultural sensitivity, and flexibility is the key to having a positive outcome in a cross-cultural business negotiation. To have a proper understanding [...]
  • Subjects: Managerial Negotiation
  • Pages: 12
  • Words: 3401

Kate Spade and Saint Laurent Paris: Marketing

The closest competitors of Kate Spade are the famous Burberry and Juicy Counture, which are both fashion companies that invests heavily in fashion products. Fashion companies are among the companies that require unique approaches in [...]
  • Subjects: Company Analysis
  • Pages: 4
  • Words: 1162

“Reframing Organizations: Artistry, Choice and Leadership” Book

According to the authors, the aim of this topic is to create awareness for managers regarding the importance of relationships between the management and employees in fostering the success of a company, employee motivation, and [...]
  • Subjects: Management Theories
  • Pages: 10
  • Words: 2838

McDonald’s Company: Marketing and Obesity

As cases of obesity among children and young people increase throughout the world, a focus has turned on the need to reduce the amount of junk foods available in the market.
  • Subjects: Case Study
  • Pages: 2
  • Words: 601

Induction and Its Benefits for Employees

Another purpose of induction that needs to be noted is that it ensures that employees can settle into an environment that is new, and adaptation to the process of work can also be critical in [...]
  • Subjects: Employees Management
  • Pages: 2
  • Words: 614

Five-Forces Model in Google

Google is one of the largest technology companies in the world. There is low threat of substitution because Google's products are dominant in the internet and software industries.
  • Subjects: Case Study
  • Pages: 3
  • Words: 836

Mission and Vision Statements

This implies that mission and vision statements of an organization should be designed following the right criteria for the organization to succeed.
  • Subjects: Strategy
  • Pages: 4
  • Words: 1094

Ethical Theories and Ethical Business Practices

Among the most common theories of ethics that corporate governance has examined are the utilitarianism theory, the virtue theory, the theory of the common good, the justice theory, and the Kantian theory of ethics.
  • Subjects: Business Ethics
  • Pages: 11
  • Words: 3108

Publix Super Markets Macro Environment and Market Factors

Publix Super Markets macro-environment includes external and market factors in the domestic and global marketplace and market space that affect business operations and services delivery to customers.
  • 5
  • Subjects: Management
  • Pages: 5
  • Words: 1436

Three perspectives in the organisational theory

Since one of the primary reasons why the Tecoma residents feel that they should not have a McDonald's restaurant in the neighbourhood is the littering that usually accompanies the organisation's outlet locations, one way to [...]
  • Subjects: Decision Making
  • Pages: 13
  • Words: 3459

Strategic Planning of Starbucks Report

The main objective of this report is to discuss the strategic corporate development history, strategic direction for the future, and the current strategic situation of Starbucks the selected organization.
  • 2.5
  • Subjects: Strategy
  • Pages: 14
  • Words: 3777

Management theories

The purpose of the essay is to show that in spite of the criticisms levelled on Fayol's management theories, they still form a foundation of management in modern society.
  • Subjects: Management
  • Pages: 7
  • Words: 2034

Sustainability and Innovation

The main aim of the report is to determine: The relationship between sustainability and innovation How sustainability and innovation contribute to the performance and success of a business The impact of sustainability and innovation on [...]
  • 5
  • Subjects: Case Study
  • Pages: 8
  • Words: 2184

Avon Products, Inc.

At the moment, the management of this firm tries to implement a new marketing strategy that would allow them to strengthen their positions in the domestic and foreign markets.
  • Subjects: Company Structure
  • Pages: 5
  • Words: 1371

Communication Accommodation Theory

One of the communication theories that explore the aspects of interpersonal communication is the Communication Accommodation Theory. So, I believe that this theory is very useful for understanding of the peculiarities of the intercultural communication [...]
  • Subjects: Business Communication
  • Pages: 7
  • Words: 1997

Coca-Cola Company Costs: Managerial and Cost Accounting

The Coca-Cola Company is one of the most famous businesses in the world. The company deals with labor, material, and overhead costs that can be further classified into fixed, variable, or mixed ones.
  • Subjects: Company Information
  • Pages: 1
  • Words: 301

Causes and Effects of Being Late at Work

The causes and effects of coming late to the office are wide and varied. This would result in going late to the office and ultimately your boss is quite rude and he/she might scold you [...]
  • Subjects: Corporate Culture
  • Pages: 2
  • Words: 562

Dove’s Campaign for Real Beauty

The primary purpose of the campaign is to promote real images of women in contrast to thin and unrealistic images of models.
  • Subjects: Company Missions
  • Pages: 7
  • Words: 2016

Treadmill of Consumption in the United States

While the consumption rate in the country is already high, the growth of the luxury market is even more disturbing. Firstly, they consider the opportunity to have more as the highest level of independence and [...]
  • Subjects: Marketing Communication
  • Pages: 4
  • Words: 832

Street Food Market: Wil’s Grill Case

In terms of the local market, it is important to analyze competitors and monitor customers' preferences to remain competent in the industry of street food.
  • Subjects: Case Study
  • Pages: 11
  • Words: 3037

Amazon’s Strategy Implementation

The corporation has been a member of the Fortune 500 for most of its existence, but the last ten years saw it rise meteorically to become a part of the daily lives of many people [...]
  • Subjects: Strategy
  • Pages: 2
  • Words: 553

Ho Ching’s Leadership at Temasek Holdings

In addition to her past experiences, she has legitimate power in Temasek Holding that allows her to influence her followers with the help of company rules.
  • Subjects: Leadership Styles
  • Pages: 2
  • Words: 640

Natureview Farm’s Strategic Plans

The chief executive officer of Natureview analyzed the market stance and tasked his team to develop strategic plan to ensure that the revenue growth increase by over 50% at the end of the year 2001.
  • Subjects: Case Study
  • Pages: 4
  • Words: 907

Contributions of Kaoru Ishikawa to Quality Management

This paper aims at discussing the accomplishments, contributions, and influence of Kaoru Ishikawa on quality management, including the role of his fishbone diagram and the possibility to investigate an event from the point of view [...]
  • Subjects: Management Theories
  • Pages: 3
  • Words: 506

Nestlé Company and Child Labour Exploitation

In the following 15 years, the issue of child labour on African cocoa farms would become a cause celebre and Nestle would struggle to improve its image amid constant child labour scandals.
  • 1
  • Subjects: Case Study
  • Pages: 6
  • Words: 1663

Emirates Airlines’ SWOT, Marketing Mix and Plan

The airline is also a provider of in-flight catering and accommodation for passengers and IT services. The airline, through the in-flight catering unit, provides catering services to corporate clients and teams.
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1706

Bill Gates as a Charismatic Leader and Innovator

His competitive nature forced him to act as a pioneer in the field of technology, allowing him and his company to take up the niche of computer development on the market.
  • Subjects: Leadership Styles
  • Pages: 2
  • Words: 552

Mary Kay Ash and Her Leadership Style

The success of this woman, as well as her contributions to the world of business, may be explained in terms of her biography, milestones, she had to cope with, and the decisions she made during [...]
  • 4.5
  • Subjects: Leadership Styles
  • Pages: 7
  • Words: 2039

Car Wash Business Marketing Plan in Saudi Arabia

As a result, the number of automobiles on the Saudi Arabian market is approximately 9 million, a factor that facilitates the successful creation and development of car wash business in the region. 6 million cars, [...]
  • Subjects: Marketing
  • Pages: 8
  • Words: 2307

Apple Corporation Social and Ethical Responsibility

The paper will further discuss the methods Apple can utilize to make sure its standards on wage and benefits are adhered to, determine the impacts of increased prices of goods on customer purchasing behavior, and [...]
  • 2
  • Pages: 6
  • Words: 1670

Great Wall Motors Company Limited Analysis

The purpose of this report is to investigate the competitiveness of Great Wall Motors Company Limited in the automobile industry. Since its inception in 1976, Great Wall motors Company Limited has risen to become a [...]
  • Subjects: Company Analysis
  • Pages: 10
  • Words: 2844

Nike Penetration Strategy in Brazil

It allows the company to get an opportunity to locate in a region that has low production and labor costs, locate close to its target market and provide an opportunity for profit maximization.
  • Subjects: Strategy
  • Pages: 6
  • Words: 1085

Hofstede and Trompenaars Theories of Culture Diversity

When a hospitality company is operating in such a community, the management should ensure they deploy expatriates and people of high moral standings to facilitate good business.
  • Subjects: Management Priorities
  • Pages: 9
  • Words: 2535

Operations Management Practices of Emirates Airline

The airline, in addition to the domestic market, caters to the needs of several countries around the globe. The evaluation will help in establishing the relationship between the three aspects being observed and the impacts [...]
  • 3
  • Subjects: Management
  • Pages: 15
  • Words: 4523

Participative Leadership: Strengths and Weakness

The paper gives an overview of the approach, followed by the strengths and weakness of participative leadership. Organizational leadership, more so the approach of leadership is critical to the performance of an organization.
  • Subjects: Management
  • Pages: 2
  • Words: 636

Lenovo Company Analysis

This propelled its market share six years down the line in the year 2011, to topple Dell behind Hewlett-Packard as the second leading PC merchant in the world.
  • Subjects: Company Analysis
  • Pages: 7
  • Words: 1803

Ensuring an Effective Business Communication

Therefore, poor communication is very catastrophic and the result is the loss of business worth lots of money, loss of customers, and spoiling the good image of an organization.
  • 5
  • Subjects: Business Communication
  • Pages: 10
  • Words: 2685

Eco Gas Station and Convenience Store

The name of the organization will be called ECO fuel station The main organizational goals are: To start and operate a profitable business in the fuel service sector To ensure that customers are well satisfied [...]
  • Subjects: Industry
  • Pages: 10
  • Words: 2650

Team Work in Management

The fundamental management skills are to be based on the abilities to understand the specific type of the task, to communicate with different persons, to think in the abstract or to think differently, to use [...]
  • Subjects: Management
  • Pages: 6
  • Words: 1644

Sara Lee Corporation

The strength of the brand is one of the major factors that determine the ability of an organisation to promote its sales.
  • Subjects: Company Structure
  • Pages: 7
  • Words: 2248

Milk Tea Shop: The Brand Strategy

Moreover, I believe that the introduction of this product to the American market is of particular value, as it brings novelty and diversity to the world of beverages.
  • Subjects: Strategy
  • Pages: 1
  • Words: 289

Nespresso Product Pricing and Promotion Strategies

The current pricing and promotion strategy of Nespresso coffee machines and coffee pods present a unique topic, the study of which can provide important information about modern customers' demands and the importance of value proposition.
  • Subjects: Strategy
  • Pages: 1
  • Words: 405

Coaching and Change at the Southwestern Free Clinic

The board's concern regarding the organization's climate and leadership indicated that the case study has a problem. A phone call to the consultant formally indicated the beginning of the coaching activities.
  • Subjects: Management
  • Pages: 3
  • Words: 823

Business Proposal: Opening a New Restaurant

In the present society, having a startup is quite challenging, and a winning business plan is a necessity that helps to ensure the success of the new business. In addition, the plan will enable the [...]
  • Subjects: Industry
  • Pages: 4
  • Words: 1417

The NVIDIA Company’s History, Products, Challenges

NVIDIA Firm is a multinational company specializing in the design and development of graphics processors, mobile technology, and personal computers. NVIDIA Corporation is the dominant player in graphics processors, entertainment and networking equipment, and embedded [...]
  • Subjects: Company Information
  • Pages: 10
  • Words: 2806

3M Corporation’s Innovation Engine Case

Five percent of the total annual was allocated to R&D to support the development of new lines of products and improve the existing ones.
  • Subjects: Entrepreneurship
  • Pages: 3
  • Words: 949

Google: Organizational Behavior

The much attention should be paid the way in which theoretical concepts of organizational behavior are translated into real-life policies of Google.
  • Subjects: Organizational Management
  • Pages: 11
  • Words: 1719

Boohoo Company PESTEL Analysis

For instance, the company can market its brand globally through social media while paying attention to the legal implications of the pandemic.
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 740

A Managerial Perspective of Electronic Commerce

This paper brings out the reasons for the decision of the oil traders to stay away from electronic commerce and the factors that will help to facilitate the oil trading to be done electronically.
  • Subjects: E-Commerce
  • Pages: 11
  • Words: 2573

Smartphone Market’s Economic Analysis

Thus, the purpose of the current exploration is associated with the analysis of the smartphone market, with the emphasis placed on Samsung and Apple, which are considered significant rivals in the industry.
  • Subjects: Industry
  • Pages: 10
  • Words: 2871

Upstream and Downstream Social Marketing

According to the initial definition, the main issue with this approach is the inability to address the cause of the problem due to preoccupation with mitigation of its effects.
  • Subjects: Marketing
  • Pages: 6
  • Words: 1738

TAG Heuer Company’s Marketing Communications

The company has to know the characteristics of most likely individuals to purchase the watches. The market has to be divided into sections to meet the needs of the various target groups.
  • Subjects: Marketing Communication
  • Pages: 5
  • Words: 1357

Trader Joe’s Company: Strategic Thinking

In the case of Trader Joe's, the threat of supplier power is low because the company concludes non-disclosure agreements with suppliers, and it is impossible for customers to detect suppliers.
  • Subjects: Company Analysis
  • Pages: 12
  • Words: 2773

Deming Prize and Malcom Baldrige National Quality Award

Deming Prize is awarded in three categories such as a person, the Deming Application Prizes, and the Quality Control Award for the factory. The similarity of the Deming Prize and MBNQA is in the fact [...]
  • Subjects: Management
  • Pages: 3
  • Words: 788

Nike Company’s Governance and Sustainability

The move has enabled the company to develop innovative shoe designs that are in high demand in the market. The overall goal is to come up with innovative procedures that can improve Nike's competitive edge [...]
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1648

Services and Their Characteristics

Today people are living in the era of consumption that is associated with the desire of the representatives of the general public to buy the things they want to have.
  • Subjects: Marketing
  • Pages: 10
  • Words: 2753

Coca-Cola Company: Organizational Behavior’ Importance

The current paper aims at identifying the elements responsible for the success of the company, such as leadership, motivation, and teamwork of the employees, and identifying their impact on the organizational behavior, as well as [...]
  • Subjects: Company Analysis
  • Pages: 4
  • Words: 1141

Starbucks HR Issues and Strategies

The strategic HRM function definitions are still rather vague, but it can be described as the one aimed at the development of HR policies that can help the employees of the company to contribute to [...]
  • Subjects: Case Study
  • Pages: 2
  • Words: 634

Volkswagen Company’s Emissions Fraud: Ethical Issues

The scandal, otherwise known as the VW emissions fraud, occurred when the EPA carried out a series of tests on VW vehicles and discovered that the cars were not in compliance with emission regulations established [...]
  • Subjects: Case Study
  • Pages: 10
  • Words: 2680

BMW: Business Proposal and Communication Issues

However, the primary focus of the business proposal should be put on the process of communication between the company and the customers that want to personalize their vehicles according to the high standards BMW will [...]
  • Subjects: Business Communication
  • Pages: 7
  • Words: 1946

Hovey and Beard Company: Leadership and Management

Therefore, the behavior of painters was shaped through the reinforcement theory and the job design criteria that was provided to them earlier. Before the changes were implemented, the painters were too slow in the process [...]
  • Subjects: Employees Management
  • Pages: 2
  • Words: 570

Blackberry Company’s Strategy: Systems Failure Approach

Quandaries in the top management and failure to enhance innovation in the company resulted into plummeted sales and loss of reputation in the markets, which greatly affected the dominance of the BlackBerry Company.
  • 1
  • Subjects: Company Analysis
  • Pages: 9
  • Words: 2524

Singapore Airlines Company: Dual Strategy Analysis

Finally, the policy of standardization and personalization imposes no restriction to employees' constant development, as well as to the presentation of services to customers because the scheme of training and reward is cost-effective enough to [...]
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1696

MTV Company Origin and Strategy

MTV's vision is to become a leading entertainment company in the world and to helping the promotion of different brands and talents.
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 847

Fraud at WorldCom Company

The company eventually collapsed due to mismanagement arising from the greed of the executives who defrauded the company off billions. The root of the fraud was the siphoning of the company's finances for personal use [...]
  • Subjects: Case Study
  • Pages: 2
  • Words: 600

Barriers to Strategy Implementation

Finally, the scope that an organisation adapts helps it meet the demands of the market and to fulfil the needs of various stakeholders.
  • 5
  • Subjects: Management
  • Pages: 16
  • Words: 4553

Future of Smart Phones

This paper will explore the likely direction Smart Phone development is likely to take in the next five years. Another aspect of change is also in the size of the smart phones.
  • Subjects: Strategy
  • Pages: 2
  • Words: 582

AirAsia Company

The analysis of the main specifics of its strategy, its methods for achieving cost leadership and differentiation, and techniques used to sustain its compatibility reveals the secrets of the success of AirAsia.
  • 5
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1799

Business Failure Review: Tyco International

In May 2002, a criminal investigation was opened to investigate the actions of the CEO, Kozlowiski, which included avoidance to pay income tax, and the transportation of $13million in terms of art in to the [...]
  • Subjects: Impact of Business Issues
  • Pages: 4
  • Words: 1156

Comparative Human Resource Management

The decision to hire the parent country nationals to manage subsidiaries always arises from the policies of the company. According to Giddens, the parent country nationals can be categorized according to the level of allegiance [...]
  • 1
  • Subjects: Management
  • Pages: 7
  • Words: 2126

Nestle: Domestic and International Operations

Before getting down to the analysis of the competitiveness and the global spread of Nestle, Bartlett and Ghoshal's definitions of global, multinational, international and transnational organisations should be considered.
  • Subjects: Case Study
  • Pages: 2
  • Words: 558

Organizational Culture for Honda

This aspect forced the company to adopt an organizational culture emphasizing on the importance of people, viz.employees, customers, and the society in contributing to its success.
  • Subjects: Corporate Culture
  • Pages: 9
  • Words: 2484

HRM in the Fast Food Industry: US, Germany, and Australia

It should be mentioned that the term human-resource relations refers to the programs that an organization puts in place in order to ensure that the employees receive the benefits that are guaranteed by legislation.
  • Subjects: Management
  • Pages: 10
  • Words: 2672

Aquarius Advertising Agency

The organization has account executives who should act as a link between the customers and the Aquarius advertising agency. Organization design and structure is imperative for the success of a firm.
  • Subjects: Management
  • Pages: 11
  • Words: 2503

InBev and Anheuser-Busch Case

InBev's aim is to increase its growth and market presence through mergers and acquisitions as it upholds its competitive strategy to achieving sustainability; however, the question remains as to whether InBev its proposed synergies would [...]
  • 1
  • Subjects: Case Study
  • Pages: 4
  • Words: 1158

Metaphor of Organization as Organism

To a great extent, this metaphor is helpful in analyzing the functioning and survival of organizations particularly in reference to its external environment.
  • Subjects: Management
  • Pages: 3
  • Words: 853

Case Study of FreshDirect

We shall also look into the effect of the solutions and strategies in place to overcome the challenges put in by FreshDirect management, and their effects, both in the short-term and the long-term.
  • 5
  • Subjects: Company Information
  • Pages: 6
  • Words: 1454

Active listening and its benefits

Good listening requires the listener to follow the following active process to fully synthesis what is been said; The first step involves listening and understanding to acquire full meaning of the information.
  • 5
  • Subjects: Global Scale Management
  • Pages: 2
  • Words: 488

Bicycle Business: Trends, Threats, and Opportunities

Additionally, it is regarded as fashionable to own certain makes of bikes, which is a very effective factor that might see this retail shop make large profits in the course of the next five years.
  • Subjects: Marketing
  • Pages: 3
  • Words: 815

My Suitability as an Entrepreneur

In starting a business, one must identify a business opportunity and be willing to take the risks of venturing in the business.
  • Subjects: Business Critique
  • Pages: 2
  • Words: 596

The Walt Disney Corporation’s Diversification Strategy

In this situation, it should be emphasized that to prevent pattern traps, it is essential to understand why the manager selected this specific course of action and the reasons and conclusions that led to that [...]
  • Subjects: Strategy
  • Pages: 3
  • Words: 819

Ford Motor v. General Motors Companies’ Comparison

The P/E ratio is calculated by dividing the current share price by a company's earnings per share. The table below shows the debt-to-equity ratios of General and Ford Motor Companies.
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 671

The Dick’s Sporting Goods Company Analysis

Table 1 demonstrates a SWOT analysis of Dick's Sporting Goods, and the findings suggest that the corporation should consider a diversification strategy.
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 887
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