Free Business Essay Examples & Topics. Page 12

28,354 samples

Product Life Cycle & Marketing of Video Game Industry

One of the most important advantages of the concept of life cycle can be seen in the sphere of marketing, where if used as a tool it allows adjusting the strategies, including marketing, based on [...]
  • Subjects: Marketing
  • Pages: 2
  • Words: 694

Ricardo Semler’s Leadership at Semco Partners

The case of Ricardo Semler and Semco companies reflects typically on the transformational leadership from the traditional Brazilian company's organisational leadership structure that involved pyramidal headship.
  • Subjects: Case Study
  • Pages: 12
  • Words: 3514

Harry Winston Brand’s Strategic Analysis

The showcased products on the website not presented alongside a message to highlight their glamor and exclusivity that would be expected of a luxury brand that is supposed to appeal to hedonistic interests of buyers.
  • 5
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 1457

Boeing, Sony and Nestle Companies Core Competencies

Due to this strategy, the company understands what their customers require and creates its products according to the desire of the consumers, so the final product just waits for the client to buy it.
  • 5
  • Subjects: Strategic Management
  • Pages: 4
  • Words: 1105

McDonald’s Company: Employee Engagement

It would be beneficial to analyze ideas of scholars to get a better understanding of the subject matter, and gained knowledge can be applied to McDonald's to determine the effectiveness of approaches that are used [...]
  • Subjects: Employees Management
  • Pages: 4
  • Words: 2998

Almarai Company’s Business Model and Competitiveness

Product diversification, organizational culture, and added customer values help Almarai to retain its firm competitive position in the market and hold a leading position in the industry on the domestic market.
  • 5
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 585

Ambient Conditions in Service Marketing

Reflectively, the conditions of ambience in service business environment are a cluster of the above elements which may alter a customer's perception of a service, either subconsciously or consciously.
  • Subjects: Marketing
  • Pages: 4
  • Words: 1102

Apple Inc. in the Australia Market

One of the most notable aspects of what account for the essence of economic realities in today's world is the fact that, as time goes on, more and more of the so-called multinational corporations decide [...]
  • Subjects: Company Analysis
  • Pages: 8
  • Words: 2246

Tesco Company Business Ethics: Deontology and Teleology

However, it is the policy of the company to consider the effect that the product will have on the people or customers rather than considering the financial gain that the company will derive from such [...]
  • Subjects: Business Ethics
  • Pages: 22
  • Words: 1555

Samsung Electronics Company: Information and Products

In the late 1960s, the company initialized operations in development and distribution of electronic goods. As earlier mentioned, Samsung Electronics Company is a global corporate entity that operates in diverse areas of interest within the [...]
  • Subjects: Company Information
  • Pages: 3
  • Words: 906

McDonald’s Company Acquisitions and Mergers

After evaluating the approaches that were exploited by McDonald's Corporation to obtain Boston Market, its influence on the company, and its worldwide business-level and corporate-level stratagems, one is presented with an opportunity for better comprehension [...]
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1723

Route-to-Market Methods and Strategies

With these considerations, it is important to examine the available options for the MS Technologies Limited and determine the RTM options that will fit the company's products, size and industry in the target markets.
  • Subjects: Marketing
  • Pages: 12
  • Words: 3438

Selecting Target Markets for M&M’s Company

It is evidently clear that M&M's company utilizes differentiated marketing to target unique market segments and make distinct offers for each product it produces depending on the needs of the target markets.
  • 5
  • Subjects: Marketing
  • Pages: 3
  • Words: 1256

Quality Management in Organizations

The purpose of this paper is to review the manner in which quality management frameworks can generally contribute to the success of an organization.
  • Subjects: Management
  • Pages: 10
  • Words: 2823

International Market Entry Strategies

Besides, the international market can also attract consumers from the adjacent countries, thereby widening the marketing portfolio further Nonetheless, this form of direct investment is underpinned by one main challenge in the sense that the [...]
  • 5
  • Subjects: International Marketing
  • Pages: 18
  • Words: 5410

Cisco: Human Resource Management

The company wanted to get the best talent, motivate them, and be the industry leader. The company focused on the growth, acquisitions of other companies, and the generation of revenues.
  • 5
  • Subjects: Management
  • Pages: 10
  • Words: 2670

Goals of business

The aim of this paper is to critic and analyse the claim that the main goal of businesses is profit maximisation. CSR is the obligation of businesses to offer social, legal and economic support and [...]
  • Subjects: Business Ethics
  • Pages: 10
  • Words: 2692

Analysis of Chiquita Brands International Inc.

In order to satisfy the rising demand for fruit produce, the company has taken the initiative of not only processing these products in bulk but also engaging in real growing of the desired fruits as [...]
  • 5
  • Subjects: Company Analysis
  • Pages: 11
  • Words: 2766

Impacts of Internet on International Business

The paper will look into the history and development of internet usage in international business, factors that led to the development of internet usage in international business as well as the effects that this internet [...]
  • 3
  • Subjects: E-Commerce
  • Pages: 8
  • Words: 2285

Leadership in General Electric

The third impact of good leadership at GE is that the ability of the organization to retain its employees would be increased.
  • Subjects: Employees Management
  • Pages: 6
  • Words: 1632

International sporting Events

The major economic impact on the hosting country is realized through the creation of awareness for the city. Therefore, the more investors are attracted, the higher the job opportunities in the region, and thus great [...]
  • 3
  • Subjects: Case Study
  • Pages: 5
  • Words: 1423

Critical Evaluation of Marketing Strategy

The hallmark of this process is to enhance the supply of goods and services in order to meet the demand of consumers as well as achieving both the specific and general goals of a business [...]
  • 4
  • Subjects: Strategic Marketing
  • Pages: 11
  • Words: 3262

Nike Inc.: Marketing Practices

To meet the ethical norms and values proposed by the AMA, Nike should address the unethical marketing practices it has been accused of in the past.
  • Subjects: Strategic Marketing
  • Pages: 6
  • Words: 1746

Researching the Foxconn Scandal

Similarly, the employees in the Foxconn Company experienced a number of suicide cases from their colleagues who suffered mental problems due to the working condition and pressure from the management.
  • Subjects: Employees Management
  • Pages: 2
  • Words: 586

IKEA’s and Home Depot’s Cross-Cultural Management

The CEO of IKEA Jesper Brodin attributes the company's success to the unity of its team, so IKEA's management strategy emphasizes the importance of employee satisfaction and a comfortable working environment.
  • Subjects: Employees Management
  • Pages: 3
  • Words: 798

Bose Corporation’s Activity and Target Audience

The manufacturer of home audio systems, headphones, speakers, automobile sound systems Employer for more than 9,000 people in 25 countries Environmentally friendly Current proposed positioning and differentiation: The application of the newest technologies and [...]
  • Subjects: Company Analysis
  • Pages: 1
  • Words: 335

Fixed Costs in the Kraft Heinz Company

Total costs are the totality of all expenses of the enterprise during a given period of time that is necessary for the manufacture of a certain type of goods, works, and services.
  • Subjects: Company Information
  • Pages: 2
  • Words: 594

Samsung Company’s Quality Issue and Kantian Ethics

Focusing on the distribution of the Samsung Galaxy Note 7, it can be stated that the company wanted to sell its product and to obtain profit, failing to ensure that its phone had already been [...]
  • Subjects: Case Study
  • Pages: 1
  • Words: 269

IKEA’s PESTLE Analysis

At the moment, IKEA holds leading positions in the world as the major furniture retailer, and the tendency preserves in the UK because of the popularity and recognizable image of the organization.
  • Subjects: Marketing
  • Pages: 4
  • Words: 996

Cookie Creations Entrepreneurship and Accounting

The first section of the paper provides the analysis of an appropriate form of business organization selected for Cookie Creations with reference to possible benefits and weaknesses, the discussion of the accounting information required for [...]
  • Subjects: Accounting
  • Pages: 4
  • Words: 2193

Carrefour Supermarket’s Supply Chain Management

The first one highlights the role of supply chain management and logistics, the link between the company's structure and its supply chain functions, as well as ways to provide supply chain intelligence.
  • Subjects: Logistics
  • Pages: 12
  • Words: 3375

Bakery Start-Up: Personal Business Plan

All I need is to dedicate myself to my business. What challenges am I ready to face and what sacrifices to make for my project?
  • Subjects: Company Information
  • Pages: 2
  • Words: 671

Nike Company as a Globalized Brand Name

The modern world could be characterized by the significant changes in the structure of the market and the main approaches towards management and development of business.
  • Subjects: Brand Management
  • Pages: 10
  • Words: 2883

Fisher-Price Toys Inc.’s ATV Explorer Product

The paper will also outline the following elements of a positioning statement for the product: accessibility, attitudes, opinions, and motivations. The following positioning statement will be used to clarify a marketing strategy for the product:
  • Subjects: Case Study
  • Pages: 2
  • Words: 586

Kiko Milano UK Company: Customer Relationships

In the United Kingdom, Kiko Milano faced a problem of reductions in the number of customers who buy products online and in stores located in different regions of the country.
  • Subjects: Marketing
  • Pages: 9
  • Words: 2397

Procter & Gamble: Vision, Mission, Competition

The firm success has been attributed to its innovation strategy, which ensures that the firm produces new brands in the market to address the need of the consumers.
  • Subjects: Company Missions
  • Pages: 7
  • Words: 1530

The Publix Company’s Corporate Culture

Today, Publix has enhanced the use of technology in its retail stores, specifically to improve customer service, operational efficiency and maximize returns on investments.
  • Subjects: Company Information
  • Pages: 5
  • Words: 1439

XL Ladies Clothing’s Business Plan

The target market for the firm will comprise of the women populace particularly the middle aged and young women that constitute around 62% of the market.
  • 5
  • Subjects: Company Analysis
  • Pages: 17
  • Words: 4459

Lululemon Athletic Inc.’s Internal Analysis

Although the capacity of the company to compete within the market was reduced at the time, the company has retained its brand and regained market.
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 1012

NBA: Competing on Global Delivery With Akamai OS Streaming

Thus, the use of Akamai helps the NBA compete within this market because the company's services are used to guarantee the provision of the high-quality content around the globe of regardless the location of the [...]
  • 3.2
  • Subjects: Marketing
  • Pages: 4
  • Words: 1112

Business Events Management

The importance of planning is to ensure that the management is not caught up by eventualities during the actual event. The team also gets an opportunity to know the members and to have them committed [...]
  • Subjects: Management
  • Pages: 8
  • Words: 2305

Metabical: Positioning and Communications Strategy

In addition, it expected the cost of producing the program for year 1 to be at least $2 million but the estimated cost of the program was to be lower than 10% of the marketing [...]
  • Subjects: Marketing
  • Pages: 10
  • Words: 2769

Aldi’s Marketing Communication Tools in the UK

The organisation uses specific marketing communication tools such as the AIDA model to achieve this goal The aim of the AIDA Model is to sensitise the consumers to the products and services of the company.
  • Subjects: Marketing
  • Pages: 13
  • Words: 3877

Publix Super Markets Macro Environment and Market Factors

Publix Super Markets macro-environment includes external and market factors in the domestic and global marketplace and market space that affect business operations and services delivery to customers.
  • 5
  • Subjects: Management
  • Pages: 5
  • Words: 1436

Procurement Management

Whichever the option, a well managed procurement department and processes are beneficial to accompany in the following areas: The quality of a company's products and services is subject to materials used in the production.
  • 1
  • Subjects: Logistics
  • Pages: 9
  • Words: 2531

The Organizational Behavior of Walmart Company

Organizational behavior refers to the "understanding, prediction, and management of human behavior and how it affects the performance of the organization". The benefits of this culture to the company include the following.
  • Subjects: Management
  • Pages: 8
  • Words: 2098

Coca-Cola: Marketing and Consumer Perception

However, the following table shows the most important brands in different beverage categories - Figure 1: Most important brands Source: Coca Cola Standardisation and adaptation Vrontis & Sharp stated that localised production is necessary and [...]
  • Subjects: Marketing
  • Pages: 10
  • Words: 2649

The Impact of E-Commerce on Business

Generally speaking, e-commerce include; the business will effectively monitor it records, it will be competitive because potential users will be able to place their orders on-line as well as track the progress of the orders [...]
  • 5
  • Subjects: E-Commerce
  • Pages: 11
  • Words: 3446

Leadership in the hospitality industry

His success in business has been attributed to the manner in which he attends to details such as research and collection of information, provision of clean and high quality products and services, and the logical [...]
  • Subjects: Management
  • Pages: 10
  • Words: 2698

SWOT/PEST (LE) Analysis on Cadburys PLC

Strengths Of Cadbury Plc The first strength Cadbury PLC has is the advantage of numbers considering the organization has business units all over the world.
  • Subjects: Management
  • Pages: 4
  • Words: 1292

The Process of Product Development

Thus, it is necessary to evaluate the physical qualities and functions of the developing product according to their attractiveness for the target audience and possibilities of the company to produce the product of such a [...]
  • Subjects: Marketing
  • Pages: 2
  • Words: 567

Operations Management: Oil and Gas

For the finished goods or offered services to be available to consumers in a state that will satisfy the needs and desires of the consumers, measures must be undertaken by the producing organization to ensure [...]
  • 5
  • Subjects: Management
  • Pages: 20
  • Words: 5397

Importance of Studying Organizational Behaviour

An example of the lack of a good relationship between the employee and the manager occurs when a manager is standing too close or if the employee is feeling uneasy with the presence of the [...]
  • 5
  • Subjects: Management
  • Pages: 7
  • Words: 1916

Freshii: Flat Organizational Structure

By giving employees a share in the company the heads of departments and CEO ensure their effectiveness. Franchises of Freshii are interested in making big profit because they are a business organization, therefore they guarantee [...]
  • Subjects: Company Structure
  • Pages: 1
  • Words: 314

Green Marketing: Ecoalf Case Study

Thomas draws attention to the importance of a mandatory reorganization in the case of failure of fashion brands to sell goods in the required volume. One of the trends in the fashion industry is the [...]
  • Subjects: Case Study
  • Pages: 15
  • Words: 2668

Uber Technologies Inc.’s Three-Year Strategic Plan

The company statement plays a vital role in communicating the focus of the business to the customers. Uber company has the largest market share following the spread of its business operations in different countries.
  • Subjects: Strategic Management
  • Pages: 10
  • Words: 2759

3M Corporation’s Innovation Engine Case

Five percent of the total annual was allocated to R&D to support the development of new lines of products and improve the existing ones.
  • Subjects: Entrepreneurship
  • Pages: 3
  • Words: 949

The Mattel Inc. Company’s Failure

Identifying the risks of contracting and the benefits of lower-cost of production. Reviewing and evaluating the plan.
  • Subjects: Case Study
  • Pages: 2
  • Words: 558

Advantage Energy Technology Data Center Migration

Below is the Advanced Energy Technology matrix: Priority matrix determines the most crucial duties in the project management and it indicates the tasks that project leader's needs to put emphasis on to accomplish the project.
  • Subjects: Case Study
  • Pages: 1
  • Words: 361

Laundry Dream King Services: The Business Plan

The primary objective of the Laundry Dream King Services company is to provide superior client service. The vision of Laundry Dream King Services is to expand the laundry industry countrywide, deliver high-quality services to all [...]
  • Subjects: Strategy
  • Pages: 11
  • Words: 3213

Cross-Cultural Management and HRM in Walmart

Specifically, this study will explore the CCM approach that Walmart has deployed in the U.S.setting and compare it to the CCM framework used in the German context.
  • Subjects: Corporate Governance
  • Pages: 17
  • Words: 3606

Nike: Brief History and Business Description

In this paper, a brief historical overview of Nike will be offered to identify an outline and a purpose of a research project and understand better its strategic management, segmentation, and strengths in the current [...]
  • Subjects: Company Information
  • Pages: 2
  • Words: 603

Twitter Company Managing People and Organizations

Higher ranks of employees need to be able to improve results through the actions they and their workers take, and OB is one of the ways to aid them in this pursuit.
  • Subjects: Employees Management
  • Pages: 5
  • Words: 2892

Coca-Cola and Pepsi Companies’ Competitive Dynamics

The rivalry has forced these companies to produce superior products that can serve more customers. That being the case, the level of competition has led to new practices to support the health needs of different [...]
  • Subjects: Strategy
  • Pages: 1
  • Words: 233

Starbucks Company’s Hedging Strategies

The objective of the organization to create a unique place with a comfortable atmosphere in order for people to enjoy the taste of perfect coffee was accomplished.
  • Subjects: Strategic Management
  • Pages: 2
  • Words: 641

Marketing: Rolex as Product, Its Promotion and Price

The watches of this company became a household name: if a person wears Rolex, then he or she is undoubtedly rich and successful. It is this brand that serves as the business card of a [...]
  • 5
  • Subjects: Product Marketing
  • Pages: 26
  • Words: 7165

Pizza Business’ Risk and Management Structure

Table 1 given below shows a summary of the risks identified in the planned pizza business, the possibility of the risks occurring, and the overall impact they may have on the business.
  • Subjects: Risk Management
  • Pages: 2
  • Words: 702

The Harvey Norman Store’s Analysis

In addition, the government's legislations hinder the establishment of a new franchise to the advantage of the already established ones like the Harvey Norman holdings.
  • Subjects: Company Analysis
  • Pages: 8
  • Words: 2478

International Job Order Costing

Therefore, job order costing in a production company involves allocating costs to inventory and after that cost of sales when the job is finished.
  • Subjects: Accounting
  • Pages: 14
  • Words: 3991

Arnold Palmer Hospital’s Operations and Supply Chain

Supply chain management refers to the management of a network of interconnected businesses in a supply chain that may be involved in the provision of the packages goods or services required by the end customer.
  • 3
  • Subjects: Case Study
  • Pages: 4
  • Words: 1145

Elegant Mobile Salon: Marketing Plan

We intend to leverage innovation and personalized services as the primary competitive advantages of the salon. The salon will also offer manicure and pedicure services.
  • Subjects: Marketing Project
  • Pages: 13
  • Words: 3580

Leadership Theories in the Automotive Industry

At the same time, the changes in the industry and the economic environment of the recent years have led to the situation where the leaders of the field lost their definitive advantage and faced a [...]
  • Subjects: Leadership Styles
  • Pages: 3
  • Words: 994

RL Wolfe Company’s Self-Directed Work Teams

Most of "the decisions were made in the office suites without involving the employees". The managers at the company created unique SDTs to improve the level of performance.
  • Subjects: Case Study
  • Pages: 3
  • Words: 836

King Vada Pav Business Location Analysis

Initially, the Indian domestic fast food was unorganised, but gradually, it has taken the shape of a profitable and multi-billion rupee industry that has posed a serious threat to the foreign players. One of the [...]
  • Subjects: Company Analysis
  • Pages: 4
  • Words: 1164

British Petroleum Company Corporate Social Responsibility

In terms of environmental impacts, BP has received much support globally for its hands-on standpoint on environmental challenges, most notably for not only investing heavily in technologies aimed at reducing the carbon footprint, but also [...]
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 938

Induction and Its Benefits for Employees

Another purpose of induction that needs to be noted is that it ensures that employees can settle into an environment that is new, and adaptation to the process of work can also be critical in [...]
  • Subjects: Employees Management
  • Pages: 2
  • Words: 614

Black & Decker Marketing Strategies

Joseph Galli, the vice president of the marketing department, championed the effort to rescue the company. Both the company and consumers contributed to the misunderstanding of B&D's products witnessed in the market.
  • Subjects: Marketing
  • Pages: 8
  • Words: 2218

Marketing Strategy for a Shopping Mall

In any business marketing action, the variables of an effective marketing are the human capital, the product of the business, finance aspect of the business, the promotional techniques, the pricing strategy, and the marketing channels [...]
  • Subjects: Marketing
  • Pages: 12
  • Words: 3147

Causes of Land/Boundary Disputes

Inducement, nepotism, scam, and clientelism in land management and national land control are familiar phenomena and result in increase in cases of land disputes worldwide.
  • 5
  • Subjects: Management
  • Pages: 11
  • Words: 3056

Netflix

The company was established out of the increase in the digitalization of technology and the press towards quality broadcast of television.
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 644

Marketing Plan for Unilever Company

The completion Unilever company is facing shall be analyzed in the porters 5 keys of competition The Threat from New Entrants: The products offered by Unilever such as the food and personal care require high [...]
  • 3.7
  • Subjects: Marketing
  • Pages: 9
  • Words: 2528

IFRS in Multinational Companies

This paper is organized in different parts that are as follows; the introduction, framework and background, conceptual framework, value and limitations of the international financial reporting standards, financial reports of the given companies, and qualitative [...]
  • Subjects: Accounting
  • Pages: 7
  • Words: 1925

The Pros and Cons of Flanker Brands

This is because flanker brands increase the number of brands of a company. A company should consider the profitability of flanker brands prior to their launch.
  • Subjects: Brand Management
  • Pages: 7
  • Words: 1869

PepsiCo’s Financial Review and R&D Review

Through the analysis, the company was able to increase the value of the investments through the increased sales in the market, investment of resources that was done wisely and successful management of costs.
  • Subjects: Case Study
  • Pages: 5
  • Words: 1461

Apple’s Macro and Competitive Environment

The aim of this report is to explain the company's product/brand's macro and competitive environment through the use of PESTEL and SWOT analysis of the businesses.
  • Subjects: Case Study
  • Pages: 11
  • Words: 3062

Southwest Airlines

During the establishment of the company, there were massive efforts by rival firms to block the entrance of Southwest Airline in the market.
  • Subjects: Case Study
  • Pages: 6
  • Words: 1779