Marketing Project Essay Examples and Topics. Page 4

387 samples

Marketing Plan for Prospects Clothing Dealers

The goals of the marketing campaign include popularizing the brand of the company, securing a considerable market for the company's brand, understanding the market dynamics and assessing the viability of the product in the market.
  • Pages: 9
  • Words: 2544

Etihad Airways Product Strategy

In a nutshell, this is an attribute of a product that a client considers beneficial, and as such, renders it valuable to the beneficiary.
  • Pages: 2
  • Words: 596

Ck Fruit Digest Product Lines And Mix

Some of the characteristics of the products that contribute to the product uniqueness are to maintain its natural taste and freshness, and the use of extremely attractive packaging to attract the customers thus, by just [...]
  • Pages: 6
  • Words: 1786

Protecting Innovations in The BlackBerry Company

In this light, the company has given some guidelines that direct the use of their trademarks. As a result, the use of a similar trademark sets the company at an advantage of using the popularity [...]
  • Pages: 5
  • Words: 1385

Marketing Strategy of the United Kitchen Provider

This research focuses on evaluating the internationalization and market entry strategy of The United Kitchen Provider with the aim of coming up with recommendations to the board of directors of this firm.
  • Pages: 10
  • Words: 2798

Problems with Sports Consumption

As the nature of this study is focusing on the impact of brand sponsorship on the behavior of consumers towards the purchasing of these sponsors, it is necessary to understand few theories and a scaling [...]
  • Pages: 8
  • Words: 2234

Product Launch at Credit Master

This paper gives a brief background of Credit Master Company, looks at the procedure followed in designing a launch plan and gives the SWOT analysis as well as some of the marketing strategies that should [...]
  • Pages: 8
  • Words: 3228

Brand and Product Management: Ireland and Italy

Properly designed brand strategy for product management of Ireland and Italy as ideal tourism destinations facilitated the success and sustainability in restoring confidence in the industries by the end of the year 2012.
  • Pages: 10
  • Words: 2572

Marketing Expansion: ServeSoft Inc.

This includes the development of a new logo that represents the aspirations of ServeSoft, to become a dominant player in the Virginia market, and eventually in the whole of America.
  • Pages: 12
  • Words: 3485

Product Innovation and Management

The first theory that best describes the success of the Intel Corporation and its success story in the development and marketing of the Intel Core I 7-5000 series processor is the 4Cs marketing theory.
  • Pages: 10
  • Words: 2843

Shackleton Brand Products

Hence, the prices applied by the Great British Banjo Company for the Shackleton brand will reflect the product quality and the position of the company in the target market.
  • Pages: 30
  • Words: 3066

Organic, Gluten-Free Whole Grain Products

Opportunities Introduction of major innovations and the following reinvention of the food industry in general and the whole grain production area in particular; Major advance in the specified area and the following strengthening of the [...]
  • Pages: 11
  • Words: 3028

Boba 7 E-Marketing Project. Implementation Plan

This approach will help the firm to strengthen the value of its brand to make it more appealing to customers. This will enable the firm to train its staff to be more responsive to needs [...]
  • Pages: 4
  • Words: 1132

Positioning a New Product

Following the problems that Gillette faces in the Australian market, the company ought to consider carrying out the following solutions: launching a new version of SensorExcel, establishing a R&D division in Australia and reducing the [...]
  • Pages: 2
  • Words: 567

Buffalo Meat Products Launch

The main purpose of the information presented is determine ways, which the current buffalo meat products would be launched in the market, the potential avenues of marketing the new brand products of Buffalo Meat, such [...]
  • Pages: 11
  • Words: 2776