Marketing environment forces

Economic factor This is the most important aspect of the marketing environment. It entails all the aspects that impact on consumer’s patterns of spending (Silk, 2006). Marketing managers of Oatmeal must, therefore, pay attention to the various developments in the economy. The key elements to be considered under economic forces include the following issues. Inflation […]

The Range of Data Needed to Be Collected

Trying to understand which Smartphone brand and model is the most popular among students, and why this specific brand and model is the most popular, it is essential to conduct a research applying to the questionnaire. The questionnaire should contain the questions which are essential for the research and some particular questions which may help […]

Mobile Banking Innovation

Introduction Various innovations are being attained in different fields. Innovation refers to the process of coming up with new ideas or changes that are able to shift or alter the way things are done. In business terms, it is the process of “developing a new customer value by coming up with amicable solutions that are […]

Reconciling the surplus labor with the law of value

The law of value of a commodity refers to the total number of person-hours used in order to produce a particular good or service, under the normal working conditions, with the provision of the necessary equipment or machinery. This also takes into account the work force input, the raw materials and the tear and wear […]

Toms Shoes Company

Background of the Company Toms Shoes Company is a profit-oriented business enterprise located in Santa Monica, California. The company runs a subsidiary, Friends of Toms. Blake Mycoskie, a business enthusiast from Arlington, Texas, conceptualized Toms in 2006. Toms is a maker and distributor of shoes based on Alpargata design borrowed from Argentinean style and fashion. […]