Free Business Essay Examples & Topics. Page 150

28,353 samples

Enterprise Security Risk Management

Industry-led and government-run regulatory bodies and sponsors have started to overhaul the establishments' policies to the extent that the companies' BODs are demanded to make reports and reviews on the consistency of enterprise risk management [...]
  • Subjects: Risk Management
  • Pages: 10
  • Words: 643

International Labour Organisation in Australia

The fourth example of the ILO's involvement in the improvement of the ER in Australia is the policy undertaken in 1999 that targeted the attraction of the foreign professionals with business skills.
  • Subjects: Workforce
  • Pages: 2
  • Words: 502

Boeing Company’s Employee Relations Strategy

To prevent the appearance of further complications and organise the factory, unitarist and pluralist ER strategies for the South Carolina plant should be developed in advance.
  • Subjects: Employee Relationships
  • Pages: 11
  • Words: 3063

How to Make a Reasonable Decision for a Company?

The decision to stop the production line and make the changeover is not appropriate for the company because the production process is almost finished, and only one week is needed to complete the standard run.
  • Subjects: Decision Making
  • Pages: 2
  • Words: 549

Change Readiness: Successful Technique

To be more precise, the managers responsible for change are to ensure that the company and its employees are ready to embrace the process of change and cooperate with the leadership accepting all of the [...]
  • Subjects: Management
  • Pages: 2
  • Words: 561

TripAdvisor Company: Activity-Based Costing

TripAdvisor can implement the TDABC to determine utilization of capacity for travel and booking. TripAdvisor can go further to calculate the cost of every time unit for every employee based on service delivery and employees' [...]
  • Subjects: Accounting
  • Pages: 5
  • Words: 1411

Radical or Disruptive and Incremental Innovation

One recent disruptive innovation to come out of the UAE is the so-called global brain, in which people around the world can combine and integrate their intelligence by means of a digital communication system.
  • Subjects: Case Study
  • Pages: 6
  • Words: 1322

Credit Card Companies’ Customer Profiling

Analysis of the purchase data and construction of the behavioral profiles allows the credit card companies to foresee the cardholders posing elevated threats.
  • Subjects: Marketing
  • Pages: 2
  • Words: 649

Travel-Wise Company in the USA and Foreign Markets

The approach will be successful because the company already enjoys a profitable business in the country. As well, it will be appropriate for Travel Wise to establish the best relationships with agencies in the targeted [...]
  • Subjects: Case Study
  • Pages: 2
  • Words: 599

Maier’s Approach in Citibank’s Performance Session

The belief requires that one starts with the worker's strength because it would be easier to agree on areas of high performance. Controls will be the third to consider because it is the third-best performance [...]
  • Subjects: Case Study
  • Pages: 4
  • Words: 1082

Custom Coffee and Chocolate Coffee Shop’s Analysis

Custom Coffee and Chocolate Shop has a wide-ranging mission statement that caters to the needs of the customers, the suppliers, and other stakeholders. The mission statement of Custom Coffee and Chocolate highlights the services offered [...]
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 658

Prime Healthcare Group’s Dubai Quality Award

In particular, the paper examines the impact of the Dubai Quality Award to the operations of Prime Healthcare Group. The Prime Healthcare Group is one of the largest healthcare providers in the UAE.
  • Subjects: Company Analysis
  • Pages: 18
  • Words: 4941

Cardillo Travel Systems Inc.’s Ethical Practice

The additional information was needed for the accountants to determine how to fix the transaction. The author of this paper seeks to analyze the case revolving around the transaction between Cardillo and United Airlines.
  • Subjects: Case Study
  • Pages: 4
  • Words: 1123

Shell’s Gamechanger Model in the Energy Sector

Ideas that came from unusual sources have proven to be very beneficial for the company; this suggests that the GameChanger program adds to Shell's competitive advantage and provides inventors with opportunities to test even the [...]
  • Subjects: Case Study
  • Pages: 4
  • Words: 1122

Pricing Strategies in Airline and Other Industries

Another possible option is to charge fees depending upon the location of the seat in the cabin: for instance, as was stressed in the case, seats near the aisle may be more convenient to those [...]
  • Subjects: Marketing
  • Pages: 2
  • Words: 676

Global Human Capital Managers and Their Roles

The visionary leadership style, which should be viewed as the means of providing the employees with more options and increasing the loyalty levels among them is linked directly to the value and philosophy of the [...]
  • Subjects: Employees Management
  • Pages: 2
  • Words: 661

Emirates Airlines’ Internal and External Factors

Thus, the integration of a strategic management approach to decision-making is crucial since it fosters the prioritization of decisions that result in the attainment of long-term goals and objectives.
  • Subjects: Company Analysis
  • Pages: 12
  • Words: 1893

Leadership for Creativity and Innovation

When leaders motivate and inspire their employees to do better, they enable them to devise better ways of meeting the company goals.
  • Subjects: Leadership Styles
  • Pages: 5
  • Words: 1451

US Airline Industry’s Multiple Financial Analysis

The equity of AAL increased in 2014 that represented the net effect of the increase in its total assets. Another main reason for the increase in total equity was the decline in total liabilities of [...]
  • Subjects: Industry
  • Pages: 10
  • Words: 2854

Employment Relationships: From Start to End

One of the distinct characteristics of employment in the modern world is the wide range of its forms and the blurring of boundaries between them.
  • Subjects: Employees Management
  • Pages: 12
  • Words: 3285

Rush Restaurant’s Ads and Cultural Values

The presence of children enjoying themselves in the ad is expected to attract the interest of other kids. As such, the restaurant seems to be assuring parents that their children are safe taking the natural [...]
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 882

Jeff Bezos’s Leadership and the Amazon Revolution

The peculiar feature of Bezos is the intention to cooperate with people of different ages in order not to find and buy goods and services but also to find out new ideas and elaborate them [...]
  • Subjects: Leadership Styles
  • Pages: 7
  • Words: 1916

Kangaroo Moms Campaign: Marketing Project

The project is expected to enhance the co-existing client/customer relationships between mothers and Babies R US and at the same time boost the company's revenue.
  • Subjects: Marketing Project
  • Pages: 16
  • Words: 3260

Reebok Company’s Research and Future Incentives

This might be done to draw attention to the uniqueness of each of their customers and show that the brand understands the customers' needs and supports their point of view and style.
  • Subjects: Company Analysis
  • Pages: 3
  • Words: 903

Leader Failure: Poor Knowledge and Faulty Models

Current studies have shown that Viinamaki is one of the scholars that have contributed to the current knowledge in leadership and the emergent challenges in the modern world.
  • Subjects: Leadership Styles
  • Pages: 2
  • Words: 569

Executive Compensation and Financial Performance

While other experts justify the level of executive compensation by citing the key roles executives play in running the companies, others view the compensation as too discriminatory and unjustifiable.
  • Subjects: Financial Management
  • Pages: 10
  • Words: 2820

C. Kluyver’s Primer on Corporate Governance

The essay will examine the key points presented by the author, the book's weaknesses and strengths, and specific lessons that can be used to improve corporate governance systems. The book is intended to support the [...]
  • Subjects: Corporate Governance
  • Pages: 3
  • Words: 847

Baby Cakes Company’s Budgeting and Planning

The discussion describes the sales budget part of the master budget. Baby Cakes will need a budget to analyze the performance of the company and to become efficient in managing its expenditures by controlling waste [...]
  • Subjects: Accounting
  • Pages: 3
  • Words: 895

“A Primer on Corporate Governance” by Kluyver

The purpose of this paper is to present a review of the book with the focus on the main aspects discussed by the author and evaluate the author's attempts to provide answers to the important [...]
  • Subjects: Corporate Governance
  • Pages: 4
  • Words: 1128

Workplace Learning: Individual and Agency Roles

Finally, this paper is an attempt to speculate on the significance of agencies and individuals in achieving success of learning programmes and find out what is the influence of implementing such initiatives in organisations regardless [...]
  • Subjects: Workforce
  • Pages: 15
  • Words: 4179

Lean Revolution and Boeing’s Innovations

The significance of the lean from NASCAR is in the area of performance of the well-coordinated team with excellent communication, clear goals and strategy, and the implementation of technology.
  • Subjects: Management
  • Pages: 3
  • Words: 768

The Sweet Bits Company’s Marketing Plan

To set the brand apart from the competitors the company should put focus on the high quality of the product rather than the quantity of its production.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 1672

Employee Engagement and Its Aspects

Hence, the researchers note that, despite the lack of unity in the experts' opinion, the major part of the analyzed sources implies that engagement stands for the positive outcomes that employees might potentially bring in [...]
  • Subjects: Employees Management
  • Pages: 5
  • Words: 1384

Oprah Winfrey’s Leadership Traits and Virtues

This trait underscores the ability of a leader to create a vision on his or her intentions and communicate the same to the individuals involved in making the vision a success.
  • Subjects: Leadership Styles
  • Pages: 4
  • Words: 1092

Negotiating Across Cultures: Mr. Wright and BBT Case

Wright used this as an opportunity to enrich themselves at the expense of BBT and NutriNex. They conspired not to tell the leadership of BBT that it was not dealing with the manufacturer directly.
  • Subjects: Case Study
  • Pages: 20
  • Words: 5572

The Role of International Corporate Governance

In the United Kingdom, the Stewardship Code 20122 attempts to influence the role of institutional investors and the levels of communication or stewardship of monies they have invested on behalf of their clients.
  • Subjects: Corporate Governance
  • Pages: 12
  • Words: 3325

IKEA Company and Its Intrapreneurial Organisation

The author emphasizes on the factors that subsidised the major success of the company and explain the reasons why IKEA is so unique and momentous to the modern market in terms of its approach and [...]
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1672

Arabic Perfumes and the Global Fragrance Market

Within the context of an international fragrance company that has chosen to enter the Middle Eastern market, the microenvironment is associated with years of experience in the perfume market, the number of departments, and the [...]
  • Subjects: Industry
  • Pages: 4
  • Words: 1128

Improving E-Mail Marketing Response

The email's subject line enticed the recipient to open the message; it is therefore up to the first sentence to hook the reader and compel them to carry on reading.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 681

Arabic Perfumes in the Global Fragrance Industry

When assessed in conjunction with what are the contemporary dynamics in the global market of fragrances, it will appear that just about any company that specializes in producing/retailing Arabic perfumes will be in the position [...]
  • Subjects: Marketing
  • Pages: 5
  • Words: 1451

Boeing’s Corporate Governance and Competition

The strategic management model is the end destination and a requirement for all large companies and corporations that wish to be able to perform in the dynamic market and sustain their positions in the long [...]
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1736

Amex Company’s Corporate Challenge and Approaches

The development's yet another consequence had to do with the Company's decision to diversify the line of its products and services while making sure that their commercial appeal would be reflective of the post-2008 specifics [...]
  • Subjects: Case Study
  • Pages: 7
  • Words: 1930

AGC Inc.’s Diagnostics and Interventions

Furthermore, the fact that the managers of the company failed to introduce an appropriate HCM framework points to the fact that the organization lacks a set of values that would help steer the decision-making process [...]
  • Subjects: Case Study
  • Pages: 2
  • Words: 611

Management Approaches in “Winning” by Welch

However, the concept of winning in business is very complex and multi-faceted, so there is not just one key argument to this book Welch offers a lot of arguments and thoughts backed up by his [...]
  • Subjects: Management
  • Pages: 6
  • Words: 1716

National Society of Leadership and Success: Marketing

The primary objectives of the marketing strategy developed for the National Society of Leadership and Success at UCR are to increase the club's visibility and to attract the new members and the interest of the [...]
  • Subjects: Marketing Project
  • Pages: 2
  • Words: 596

Product Life Cycle: Phases and Elements

Chiefly, it provides the marketing personnel with an understanding of the dynamics of the market and the ability to timely assess the change in customer demand and react to it.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 576

Emotional Intelligence and Leadership in the UAE

In this case, 45 middle and top managers of companies in the United Arab Emirates were asked to participate in the research to understand their level of emotional intelligence and its influence on the overall [...]
  • Subjects: Employees Management
  • Pages: 15
  • Words: 3806

Value Creation in Luxury Brands Retailing

The majority of experts have inclined to the statement that a key factor in the success of the most luxury brands is a loyalty of consumers.
  • Subjects: Brand Management
  • Pages: 9
  • Words: 2463

The New York Times: Market Alignment Challenge

This case study evaluates the market alignment challenge of the New York Times, through the introduction of the paywall platform, as a strategy to stay relevant in the digital marketplace.
  • Subjects: Marketing
  • Pages: 4
  • Words: 1113

Saturn Corporation’s Global Logistics

Inefficient delivery process management, suppliers' irresponsibility, communication problems, and the inability to manage inventories well can lead to the failure to deliver vehicles in time and to adhere to the right sequence of delivery procedures.
  • Subjects: Logistics
  • Pages: 5
  • Words: 1445

Business Issues: Sustainability, Labor and Quality

Initially, the company denied employing the illegal immigrants arguing that the staff in the shops was selected by the contractors that complied with all the laws and hired the legal workers under the terms of [...]
  • Subjects: Impact of Business Issues
  • Pages: 2
  • Words: 645

The Gulf Islam Investments Company

Mohammed Ali Rashed Al-Abbar, the founding chairman of the organization, the company's people strategy comprises of the board of directors, leadership team, strategic advisors, and placement team, as described in the diagram below The Board [...]
  • Subjects: Company Analysis
  • Pages: 8
  • Words: 2283

SmithFinances Company’s Perspectives and Challenges

The fact is that a focus on long-term goals will help company leaders create the efficient strategy necessary for the company's gradual rise and profitability at a certain stage of its evolution.
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 542

Nestlé Group Ratio Analysis Results

The purpose of this paper is to analyze the financial ratios of Nestle Group; therefore, it focuses on ratio calculations of the company for 4 years, and discusses on the key points.
  • Subjects: Financial Management
  • Pages: 5
  • Words: 1503

Renault Corporation: Strategic Quality Change

It is based on the concept of Total Quality Management which means the involvement of organisational stakeholders in continuous improvement to enhance the standards of producing goods and services.
  • Subjects: Company Analysis
  • Pages: 11
  • Words: 3073

GoPro Karma Drone Camera Project Management

The purpose of this paper is to provide a detailed report to the board of directors of GoPro about the planned launch of Karma Drone in the global market to help them in their decision-making [...]
  • Subjects: Strategic Management
  • Pages: 24
  • Words: 6232

Steel Company’s Inventory Accounting

First of all, the price of the inventory itself should be included because it is the foundation of the process of price formation.
  • Subjects: Case Study
  • Pages: 2
  • Words: 563

Travel Agent’s and Airline’s Revenue Recognition

Before any sale, the ownership of goods or services is the entity that is selling or providing to the buyer. The work of the agent is to source for the airline the fits the customer's [...]
  • Subjects: Accounting
  • Pages: 2
  • Words: 592

Positive Social Business Transformation Examples

American Express is one the bright examples of the positive social business transformation, as it tried to engage with its customers using social media such as Twitter and the firm's website, and the business aims [...]
  • Subjects: Case Study
  • Pages: 2
  • Words: 632

Research and Development Costs Standards

The paper seeks to discuss extensively the treatment of research and development costs. The company should be able to estimate the cost of the asset.
  • Subjects: Accounting
  • Pages: 2
  • Words: 600

Longxiang Building Material Co.’s Human Resources

As the company is looking to expand and reach out to the markets outside of China within the next 5 years, it subsequently faces a challenge that every Chinese company has to face the problem [...]
  • Subjects: Case Study
  • Pages: 5
  • Words: 1448

ACG Inc.’s Multicultural Human Capital Trends

Meeting the needs of the employees in the environment of the global economy is admittedly challenging because of the necessity to focus on a variety of other aspects of the firm's functioning.
  • Subjects: Corporate Culture
  • Pages: 2
  • Words: 623

Work Environments and Their Changing Nature

In the modern world, the concepts and ideas associated with human resources are being redefined along with the extensive process of change like work environments and work overall. This process is global and highly connected [...]
  • Subjects: Employees Management
  • Pages: 2
  • Words: 570

Apple Inc.’s Value Chain, Processes and Activities

In this instance, to understand the working mechanism of this concept, Porter identified that this process could be divided into main and supporting activities that ensure the delivery of exceptional value to the customers of [...]
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 613

ABox4You: Subscription Box Business Plan

Subscription boxes are a rising trend in the United States of America and the practice is quickly spreading into Canada. The only difference is that instead of papers and articles, the subscription box supplies clients [...]
  • Subjects: Company Information
  • Pages: 5
  • Words: 1438

Emiratization, Its Measures and Methods

To fulfill the primary objectives in its Emiratization endeavors, the Environment Agency Abu Dhabi may participate in job fairs, invest in the academic and professional development of students and current employees, create benefits for nationals [...]
  • Subjects: Workforce
  • Pages: 2
  • Words: 660

Starbucks’ Brand Evolution and Redesign

Tools and methods have to be applied to change the behavior of the brand that would allow making service decisions that put the customer in the center of brand experience.
  • Subjects: Brand Management
  • Pages: 2
  • Words: 603

Oil and Gas Industry: Politics and Investment

Bilateral investment treaties also include a provision specifying the use of the law of the host state in international court proceedings and arbitration tribunals, but they also refer to other sources of law.
  • Subjects: Industry
  • Pages: 10
  • Words: 2775

Host County Nationals and Its Help to Expatriates

Several studies have been carried out to examine the relationship between host country nationals and expatriates especially in areas such as the differences that exit between expatriates and the nationals of the host country, the [...]
  • Subjects: Employees Management
  • Pages: 23
  • Words: 5570

Open Plan Office: Change Management

On the other end of the spectrum, resistance to change on the part of the employees can hinder the implementation of the plan and affect the overall performance of the company or employees' personal perceptions [...]
  • Subjects: Organizational Management
  • Pages: 8
  • Words: 2220

“End-to-End Lean Management” by Robert J. Trent

The first theme is that lean should be treated and implemented as "a philosophy rather that a set of techniques". The final theme is that lean should be a continuous process.
  • Subjects: Strategic Management
  • Pages: 2
  • Words: 303

The Failure of Disney’s America

The presented case covers most of the missteps the company has done during the development of the project. According to a quote from Michael Eisner's book provided in the case, the company was blindsided by [...]
  • Subjects: Case Study
  • Pages: 2
  • Words: 651

Du Company’s Current Strategies

At the functional level, general performance appraisal on the pillars of the company and continued product research and designing enhance the company's market competitiveness and growth.
  • Subjects: Strategic Management
  • Pages: 4
  • Words: 1226

Horse Hill Project Financing Configurations

Despite the forecasted opportunities associated with the exploration of the oil site, UKOG had no resources to fund the project. From this point, project funding is another option that can be selected by companies and [...]
  • Subjects: Financial Management
  • Pages: 2
  • Words: 495

Management Research: Theoretical Frameworks

It is also should be mentioned that since the process of interpretation of the results of qualitative research hinges on assumptions about theoretical paradigms used for a project, these assumptions should be explicitly mentioned in [...]
  • Subjects: Management Theories
  • Pages: 3
  • Words: 863

Dubai National Air Transport: Group Project Supply Chain

The industry suppliers play a very critical role in this industry and the bargaining power of the customers is high, making it necessary for the firm to come up with unique competitive strategies. The wide [...]
  • Subjects: Strategic Management
  • Pages: 15
  • Words: 4249

Conflict Management: Importance and Implications

First of all, the author perceives the concept of conflict and conflict management from the perspective of positive conflict resolution, addressing the root causes of conflicts.
  • Subjects: Management
  • Pages: 4
  • Words: 1166

The Warehouse Management Importance

The aim of this management system is to store only the necessary items in the required quantity and at the right time.
  • Subjects: Management
  • Pages: 3
  • Words: 774

Macy’s Department Store Organization Development

For instance, the traditional location in the city center attracts tourists yet frightens residents due to the lack of parking, and the large sales areas as well as the organization of the shopping space that [...]
  • Subjects: Case Study
  • Pages: 8
  • Words: 2244

Louis Dreyfus Company: Strategic Plan

The aim of this paper is to develop a strategic plan for the integration of social responsibility into LDC's strategic value proposition and value chain.
  • Subjects: Strategic Management
  • Pages: 4
  • Words: 1152

Goldman Sachs Group’s Ethical Practices

The success of the firm is attributable to its superior ethics program. The firm therefore uses the Business Integrity Program to support its workers and members of the public.
  • Subjects: Company Information
  • Pages: 2
  • Words: 585

Philip Morris Company and New Tobacco Legislation

Due to the fact that markets of both tobacco and beer divisions of Philip Morris were overlapped to the significant extent, Miller Brewing has moved from seventh to fourth position in domestic sales in six [...]
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1748

Atlantis Global Corporation’s Flexible Leadership

Investing in the staff and creating the environment in which employees can grow professionally and feel contented is paramount to the companies operating in the global market.
  • Subjects: Leadership Styles
  • Pages: 2
  • Words: 612

Saudi Vision 2030 Program and Leadership Challenge

Its ultimate goal is to develop service sectors up to the maximum proving that the economy of the country does not rely solely on fossil fuels. It is supposed that the necessary diversification will be [...]
  • Subjects: Management
  • Pages: 5
  • Words: 1400

Synergon Capital and Beauchamp Companies Merger

However, after the acquisition of Beauchamp, a British financial-services company, the situation is challenging. In case there is a shortage of time, I would choose to concentrate on the recent information about the company and [...]
  • Subjects: Case Study
  • Pages: 3
  • Words: 734

The Effect Job Stress on Satisfaction with Life

According to Stohr, Walsh, & Hemmens, the immediate environment of a person and achievements made in life are some of the factors that determine the level of satisfaction with life.
  • Subjects: Employees Management
  • Pages: 20
  • Words: 5892

Motorcycles Business in Nigeria Markets

The analysis concludes by arguing that the decision to market the targeted motorcycles in Nigeria will pay off because of the existing opportunities and favorable business environments.
  • Subjects: Case Study
  • Pages: 8
  • Words: 2246

The Blue Sky Software Consulting Firm: Strategy

The changes in the leadership style require the changes in a company, including the evaluation of the organizational performance, skills and knowledge of employees and leaders, and various external factors that may influence the activities [...]
  • Subjects: Company Analysis
  • Pages: 6
  • Words: 1101

Pure Home Water Company’s Environment

The purpose of this paper is to analyze the company's internal and external environment and its competencies. The purchasing power of buyers is rather low in this region, which is important due to the fact [...]
  • Subjects: Company Analysis
  • Pages: 2
  • Words: 587

Is Process Improvement the Ultimate Solution?

In a concise manner, the authors describe all significant potential pitfalls and draw attention to the cases in which there is no need for process improvement.
  • Subjects: Management
  • Pages: 2
  • Words: 571

Sustainable Human Resource Management: Research Methodology

Consequently, the aim of this essay is to review the research frameworks used in the past and propose a relevant method that will comply with the principal intentions of the future inquiry covering the problems [...]
  • Subjects: Management Theories
  • Pages: 2
  • Words: 599

Concept of Group Observation

The following paper presents the observations of group behavior in a work setting and provides the analysis of the results based on the existing group development theories.
  • Subjects: Employees Management
  • Pages: 4
  • Words: 1172

Saudi Chocolate Company’s Entry into Singapore

With the current expansion of chocolate products in Singapore, the Saudi Chocolate Company could take advantage of the situation and enter the confectionery market with further development plans.
  • Subjects: Company Information
  • Pages: 6
  • Words: 1640

Emiratization and Unequal Employment Opportunities

Its findings will contribute to the existing body of knowledge on the effects of Emiratization, provide the employers and policymakers with the data on the possible weaknesses in the process, and offer insights on the [...]
  • Subjects: Workforce
  • Pages: 10
  • Words: 2849

Organizational Identification in Multinationals

In this instance, the author focuses on the particular sphere and attempts to discover whether the organizational identification has an effect on the attitudes of the employees in national and international units of the company.
  • Subjects: Global Scale Management
  • Pages: 3
  • Words: 906

Budgeting and SWOT Analysis in Management and Marketing

Knowledge about threats in the market is also important because the intelligence analyst will need to know how to deal with threats based on the current available resources and capabilities of the firm. The senior [...]
  • Subjects: Strategic Management
  • Pages: 2
  • Words: 604