Coca Cola Company: Background Information The Coca Cola Company is one of the most successful multinationals in the world today. It has branches in several countries in the world. The organization is the leading player in the non-alcoholic beverage syrups and concentrates market in the world today. It manufactures, markets, and retails these products and […]
Executive Summary Google is the world’s leading internet search company and had commenced with its services in China in 2000. In the beginning Google was able to gain immense popularity in China because of its services being offered in Chinese as well as the simplicity and ease with which searches could be made efficiently. Although […]
Introduction Hewden is a company that assumed its current trade name in 1999. It serves the building and construction industry through the provision of equipment for hire. It meets the market need for availing equipment that can be too costly to purchase as assets by respective builders and developers. The clients can appropriate only a […]
Introduction Leadership is one of the most important management functions in every organization. An organization can only run successfully if it is piloted or led by a skillful, as well as, an influential leader. A good leader inspires and motivates his followers. Additionally, the leader is expected to structure the organization in a manner that […]
A preliminary literature review Introduction Branding has emerged as one of the most important issues of modern world. In fact, it influences a multitude of spheres, including marketing, society, and even psychology. First, it is worth mentioning that nowadays creating a brand image has become of a paramount importance for the international market in general […]
Introduction Electronic business, also known as E-business is the fastest growing industry in the world. The emerging technologies have given this industry a new shape. As Piercy (2009) notes, electronic business has undergone a complete revolution. This scholar holds that this industry is the most affected by the emerging technologies. This is partly attributed to […]
Biometric Methods to be Used for the National Identity Cards Over the years, there have been numerous concerns about the issue of identification. At first, authentication was simple and was guided by two key factors. One of these factors was what a user needed to have such as a badge. The badge was an important […]
Introduction The importance of leadership in shaping the direction an organization takes cannot be gainsaid. This is because the leadership of an organization is charged with the responsibility of influencing followers and rallying them together for purposes of performing an action, completing a task, or behaving in a specific manner (Bass & Steidlmeier 1999). The […]
Introduction Nearly each one of us eats to live and there is no doubt that most of us enjoy eating. However, recent studies have established that nearly 1 in 20 young children below the age of 5 years and almost 1 in 25 adults are allergic to at least one type of food. There have […]
Abstract Etihad Airways and Emirates Airways are two rival airlines operating from the United Arab Emirates (UAE). This proposal looks at several components of a research project designed to look at the elements of their marketing strategies, against the backdrop of their rivalry. The paper provides an analysis of the two companies and compares their […]
Introduction Art and fashion share many significant characteristics in the way they function in society. Both have also changed with increasingly dramatic speed over the centuries. In art, the movement known as the Avant-garde set out to continually redefine itself; in fact, to redefine art. However, this continual discarding of what was done already has […]
Introduction The European Union is a political and economic affiliation that embodies an exceptional form of collaboration among 27 member states currently. The main objective of the union is to develop a lasting relationship among member states to improve the economy and attain political stability for the member states. In a political view, the union […]
The internet-based marketing research survey was initiated with a view of understanding the various factors that affects the usage of mobile banking in Saudi Arabia. The conjoint study utililized a quantitative research design and subjects were drawn from the selected banking institutions. To ensure reliability and validity of study results, the questionnaires for the survey […]