Abstract Establishing brand loyalty for a new product launch in the jewelry sector in Taiwan is an extremely challenging component of developing marketing campaigns. Whether the new product is a novel entity or one that adds value to existing products, a vital aspect of such functions is the prevalence of a hypercompetitive environment. As this […]
Introduction Background of the Study In recent time there has been an increase in the number and frequency of complaints concerning the poor treatment of workers in most industries in China over the past few decades as compared to other nations (Aitken, 1996). The issues that have been raised include poor working conditions, meagre pay, […]
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