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Kraljic Model for Purchasing Strategies

The feature of the model that contributed to its popularity was its simple outlay and accessibility for the professionals as well as the individuals whose occupations are not related to purchasing. The simple outlay and [...]

Articles Comparative Analysis: ‘Introduction to Educational Research’ and ‘A Survey Research of Satisfaction Levels of Graduate Students Enrolled in a Nationally Ranked Top-10 Program at a Mid-Western University’

A comparative analysis of the article in Chapter eleven of the Introduction to educational research by Burrow-Sanchez and Lopez in Metler and Charles and a survey research of satisfaction levels of graduate students enrolled in [...]

Climate Changes

The Article "Global Warming: Neglecting the Complexities" by Stephen Schneider sets out to refute the views expressed by Bj rn Lomborg in his book "The Skeptical Environmentalist: Measuring the Real State of the World", which [...]

Adult Personality and Cognitive Development

Personality and intellectual development in adults is the ability to acquire, construct and use this acquired knowledge, memory and cognitive functions in their decision making processes throughout their life. The acquisition and retention of this [...]

“Marketing Is Everything” by R. McKenn

However, in embracing the modern marketing concept as identified by the author, companies need to develop a comprehensive understanding of the changing dynamics and incorporate the customer as a key component of their marketing and [...]