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Gender and Emotional Response

Therefore, the main objective of the study was to determine the effects of gender and emotion reaction by evaluating the expression rate of males and females towards negative and positive emotions.

Marketing research: Process and Progress

Due to the increasing change in current market and market diversity, there is a critical need to carry out package redesign for market products in order to catch up with the emerging market requirements, and [...]

Apple’s iPhone 5s Marketing Plan

This feature will improve the likelihood of the iPhone 5s penetrating a wide market and to cope with the competition, the firm will undertake continuous improvement on the iPhone 5s in order to take into [...]

Marketing Research Ethics

The approaches used in the research should not harm the relationship that exists between researcher and client, researcher and research subject, and the researcher and the marketing research industry.

Six Flags: Marketing Analysis

Six Flags is the example of a corporation that pays attention to advertising in different spheres and therefore uses integrated marketing campaign.

The Future Trends for Marketing Management

In order to deal with the challenge, marketing managers are increasingly focusing on marketing management as one of the business functions which can contribute towards the survival of the firm as a going concern entity.

Nan Infant Formula in the United Arab Emirates

Nevertheless, the advertising strategy that the firm has adopted through collusion with healthcare facilities in the UAE to increase its sales revenue of the NAN infant formula product is unlawful and unethical.

Workforce Planning: Kroger

Thus, the main purpose of the workforce analysis is to enable the managers to identify the weaknesses or the gaps in the existing labour force.

Accounting Jobs in the United Arab Emirates

It is also important to be mindful of the development of learning institutions that help shape the skills of accountants and finance professionals. However, it is also a reminder to create an effective hiring mechanism [...]
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