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Repeated Purchases and Postpurchase Dissonance

According to Hawkins, Mothersbaugh, & Best, however, the most typical response the dissonance is the use of the product even though the customer changed his/her mind about its quality after the purchase.

Sponsorship and Advertising in Sports

A considerable amount of study has been done to survey the effects of product sponsorship and advertising on spectators and sportsmen, especially the association of alcohol and cigarette sponsorship of sports and consumption and attitudes [...]

Real Estate Market in India

The primary aim of the paper is to analyze the real estate industry in India through the example of the Urban Plus Company using Porter's Five Forces and the PESTEL framework.

Moral Relativism in American Society

The principle of moral relativism and its application in moral decision-making suggests that universally lawful moral principle is nonexistent. The principle of moral relativism maintains that the establishment of moral standards that apply to their [...]

A case study manager

This paper seeks to establish whether a case study manager should belong to a sole discipline, whether formal training is necessary for a case study manager, and whether there is any development in the career [...]

Scarlet Hospital’s Marketing Campaigns

Nonetheless, in this instance, the Scarlet Hospital supposed to focus on the establishment of the relevant marketing strategy, which will emphasize the enhancement of the relationships with the users, promoting the quality of the existent [...]

Asian Cultural Identity: Interview

It will explore the individual's definition of cultural identity, his family origin, most important cultural values, factors that contributed towards the development of cultural identity, and the interaction between the self and cultural identity.

Watching TV Makes Us Smarter Debate

As in the case of the '24' in relation to how it can make me smarter, I believe that the complexities of plot lines and the quick paced action is an effort to make viewers [...]