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The Definition of Entrepreneurship

However, the congruence of both definitions with that extracted from the Harvard definition fall short of capturing all the elements of the definition of entrepreneurship, leading to the conclusion that the definition is useful for [...]

Brand Extensions for Companies

First, consumer loyalty to the parent brand helps a business to predict the level of acceptability that their products are likely to receive.

Marketing Plan for a Sports Drink

In order to design effective marketing strategies or plan for the above product, it is crucial to take into account the desired company's goals, available resources and capacity of the firm to meet the demand [...]

Organisational Behaviour in Asacura Company

The two models are influenced by the individual's job satisfaction, the motivation he or she gets from the colleagues, the decision-making process, stress in the job, job ethics and the trust and justice among the [...]

“How to Fight a Price War” by Rao et al

In their critical discussion, Rao et al outline the strategies that managers may want to use to fight the price war as follows: taking inventory by understanding the causes and characteristics of the price war [...]

Environmental Issues in Business

It is necessary to define the difference between the two types of businesses to understand major peculiarities of 'green' products.'Green' marketing is different from the conventional form of marketing as environmental issues are brought to [...]

Organizational Behavior – HR Practices

In the article "The value of human resource management for organizational performance", the authors dwell on performance of an organization as greatly influenced by the organization of its human resources department.

How to Integrate SWOT and QFD in an Organization

The quality of the products should meet the expectations of consumers. In this context, the strengths of the organization in question could be its brand position on the market, product differentiation, and quality customer service.

HRM Practices and Key Points

Identifying the potential and the areas of interest of employees is important in staging training and coaching program to trigger positive change in an organisation.

Canadian Identity

These factors together with the conquest of the British and their settlement in the modern France during the 18th century resulted immensely in the development of Canadian identity.

History of Vietnamese Diaspora

Towards the end of the Sago dynasty, there was a shift in the roles of women, as a number of intellectuals called on the government and the society in general to consider giving women a [...]

“Silent Spring” by Rachel Carson

In perspective, the author inspects the areas of the environment that have been affected adversely which include the earth's water sources and atmosphere among others. Several impacts of degradation have been identified in the societies [...]

Branding and Marketing Positioning

Identification of the rivals, their moves and trends helps in the establishment of suitable strategies to compete in the market. The challenger normally expands its market share by attacking the market leader and other rivals [...]

The Challenges in Motivating People

This is one of the reasons why they are not motivated to improve their performance. The supporters of this model argue that motivation is a person's attempt to fulfill his/her potential.

Haier’s Expansion to North European Markets

External analysis of Finland shows that the country offers a favorable business environment as a new market for Haier. Finland is not a closed economy; it's a member of the Eurozone and has bilateral relations [...]

Forms of Ownership

It is difficult for this type of business to raise capital through selling part of the business interest, and the business can barely survive once the owner dies or suffers incapacitation of any kind.

Objectivity vs. Subjectivity

For instance, the fact that the sun rises from the East and settles in the West is a subjective reason. Objective and subjective reasoning apply to different people in the society.

Formalization

Regardless of the occupant of a position, rules and procedures in a formalized structure very clearly stipulate what has to be done by the holder of the office.

Analysis of experience: Clifford and Chance

The task of ensuring that the company's productivity remains high without compromising on the welfare of the employees and the organisation's culture lies with the manager and at times this task may prove to be [...]

Economic concepts: Cost and Curve

The higher the difference between total revenue and total costs, the higher the amount of profits. Production possibility curves come in handy in enabling business people to know the quantity of inputs that can be [...]

Customer Loyalty

Contingent on the type of business the organization conducts, the company is likely to sell more products to a loyal customer than to ten first-time customers.